En Quoi Le Digital Est Il Un Levier Marketing Strategique Majeur De Dissemination De Linformation Medicale

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En quoi le digital est-il un levier marketing stratégique majeur de dissémination de l'information médicale ?

Author : Céline Roisin
Publisher :
ISBN 13 :
Total Pages : 90 pages
Book Rating : 4.:/5 (11 download)

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Book Synopsis En quoi le digital est-il un levier marketing stratégique majeur de dissémination de l'information médicale ? by : Céline Roisin

Download or read book En quoi le digital est-il un levier marketing stratégique majeur de dissémination de l'information médicale ? written by Céline Roisin and published by . This book was released on 2016 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: La visite médicale était considérée jusqu'à maintenant comme un axe de communication majeur pour les laboratoires pharmaceutiques et constituait le pilier central du marketing promotionnel. Mais depuis quelques années, elle est menacée par de nombreux facteurs engendrant une diminution importante des investissements qui lui sont alloués. Cette dernière doit donc évoluer pour résister aux pressions qui s'exercent sur elle. Un exemple porté sur le pôle contraception de MSD France nous permet d'affirmer que le digital est la source d'une mutation de la stratégie marketing de ce pôle. Le marketing digital peut ainsi être considéré comme un moyen utile pour véhiculer de l'information médicale. Par ailleurs, les technologies digitales mettent le client de l'industrie pharmaceutique au cœur des préoccupations en permettant un marketing personnalisé, mais les évolutions de ces technologies vont continuer à s'établir et nous pouvons envisager pour le futur l'apparition de nouveaux acteurs.

Le marketing digital

Author : François Scheid
Publisher : Editions Eyrolles
ISBN 13 : 2212381921
Total Pages : 300 pages
Book Rating : 4.2/5 (123 download)

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Book Synopsis Le marketing digital by : François Scheid

Download or read book Le marketing digital written by François Scheid and published by Editions Eyrolles. This book was released on 2019-04-11 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: En quelques années, le digital a non seulement bouleversé nos pratiques, mais le marketing tout entier... et ce ne n'est pas terminé ! Comment s'y retrouver dans la jungle des outils et des notions (SEO, SEA, display marketing, inbound marketing, data marketing, stratégie social media...) ? Comment élaborer une stratégie gagnante ? Futurs marketeurs ou professionnels qui souhaitez enrichir vos connaissances, cet ouvrage va vous permettre de définir une stratégie marketing "digitale" opérationnelle, de la mettre en œuvre de façon efficace et d'en évaluer les résultats. Vous trouverez ainsi dans ce livre complet, tout ce qu'il faut pour : définir les éléments d'une stratégie digitale efficace : attirer, influencer, convertir, fidéliser ; actionner et combiner les leviers marketing : référencement naturel, publicité, marketing de contenu, affiliation, e-mailling ; maîtriser les ressources des différents canaux : réseaux sociaux, sites web, blog... analyser et exploiter les tendances : social, local et mobile ; analyser la multitude de données disponibles sur le Web : data, big data.

Socialize Your Patient Engagement Strategy

Author : Letizia Affinito
Publisher : Routledge
ISBN 13 : 1317053206
Total Pages : 253 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis Socialize Your Patient Engagement Strategy by : Letizia Affinito

Download or read book Socialize Your Patient Engagement Strategy written by Letizia Affinito and published by Routledge. This book was released on 2016-03-03 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Socialize Your Patient Engagement Strategy makes the case for a fundamentally new approach to healthcare communication; one that mobilizes patients, healthcare professionals and uses new media to enable gathering, sharing and communication of information to achieve patient-centricity and provide better value for both organizations (in terms of profit) and patients (in terms of better service and improved health). Letizia Affinito and John Mack focus on three priority areas for actions: Improving Health Literacy (e.g. web sites; targeted mass digital campaigns), Improving Self-care (e.g. self-management education; self-monitoring; self-treatment), Improving Patient Safety (e.g. adherence to treatment regimens; equipping patients for safer selfcare). The authors explain the healthcare context to the digital communications revolution; the emerging digital marketing and communications techniques that enable this revolution and the core elements behind a patient-driven digital strategy. Drawing on the authors’ research and consulting practices, as well as on the practical experience of managers in medium-large companies worldwide, the book provides a proven framework for improving the development and implementation of patient-centered digital communication programs in healthcare organizations. It is an engaging how-to/how-not-to book which includes tips, advice, and critical reviews that every stakeholder dealing with the healthcare system must have in order to participate in the evolving healthcare system and be more active in making strategic patient-centered choices. Socialize Your Patient Engagement Strategy includes interviews with experts and leading case histories of successful digital communication programs in the healthcare arena. While there are books that focus on specific healthcare communicators within different types of organizations, in their book the authors recognize that effective patient-centric communication crosses all organizational boundar

Marketing digital

Author : Arthur de Montmarin
Publisher : Editions Ellipses
ISBN 13 : 2340062209
Total Pages : 149 pages
Book Rating : 4.3/5 (4 download)

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Book Synopsis Marketing digital by : Arthur de Montmarin

Download or read book Marketing digital written by Arthur de Montmarin and published by Editions Ellipses. This book was released on 2021-11-23 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ce livre est à destination des étudiants, des responsables marketing, marketing digital et communication, mais également des entrepreneurs et dirigeants d’entreprise qui souhaitent utiliser de manière efficace les leviers du marketing digital pour acquérir des clients. Vous y découvrirez les bonnes méthodes à mettre en place tout au long du funnel du marketing digital : acquisition de trafic, conversion prospects et conversion clients. Les pratiques clés du marketing digital comme l’A/B testing, le lead nurturing, le lead scoring, l’inbound marketing ainsi que les outils clés que sont les chatbots, les sites internet et les plateformes publicitaires des réseaux sociaux sont détaillés pour que vous, lecteurs, puissiez facilement les mettre en place afin de développer votre activité.

Digital Pharma Marketing Playbook

Author : Subba Rao Chaganti
Publisher : PharmaMed Press / BSP Books
ISBN 13 : 938935448X
Total Pages : 728 pages
Book Rating : 4.3/5 (893 download)

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Book Synopsis Digital Pharma Marketing Playbook by : Subba Rao Chaganti

Download or read book Digital Pharma Marketing Playbook written by Subba Rao Chaganti and published by PharmaMed Press / BSP Books. This book was released on 2022-10-22 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Pharma Marketing Playbook is a first-of-its-kind-of book. It is the first and only book that presents 101 cases in digital pharma marketing. These cases show how some of the leading pharmaceutical companies across the world have used digital and social media channels. They are also excellent learning opportunities to all pharma marketing and brand managers, and students of pharmaceutical marketing. Digital transformation is sweeping the world around us. Everything these days has become digital. The ever-increasing rate of adoption of wearable devices and the advent of the internet of things are digitizing more and more of our experience. At the same time, healthcare in general, and the pharmaceutical industry, in particular, have been lagging in adapting to a digital strategy. It is not that the pharma is new to multichannel marketing. The pharmaceutical industry traditionally has been following a multichannel marketing strategy, where most of the channels have been static rather than dynamic. The number of channels has increased significantly due to the internet explosion. Pharma is moving to a multi-stakeholder world, a world in which stakeholders beyond the prescriber are gaining importance. These new influencer groups such as patients, nurses, payers, and regulators are increasingly turning to digital channels for their information needs regarding healthcare. Digital, therefore, plays a vital role in reaching these new audiences. If you want to maximize the impact of your marketing communications, can you afford to ignore the channels that your stakeholders are frequently using? Of course, not. Therefore, the question is not, to digitize or not to digitize, but how soon and how effectively? Why a Digital Pharma Marketing Playbook? Because, a playbook is a one-stop-read or single-source resource for all the essential information that you need on a given sport — in our case, Digital Pharma Marketing. If you can make work more fun and enjoyable it is play! Moreover, when work becomes play, there are no goals that you cannot score!Contents: 1. Challenging Times! Changing Rules! 2. Digital Revolution 3. Digital Pharma Marketing 4. Social Media Marketing and Pharma 5. Digital Transformation

Le Marketing Digital

Author : François Scheid
Publisher :
ISBN 13 : 9782212161366
Total Pages : 282 pages
Book Rating : 4.1/5 (613 download)

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Book Synopsis Le Marketing Digital by : François Scheid

Download or read book Le Marketing Digital written by François Scheid and published by . This book was released on 2012 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Présentation Plus d'un Français sur deux achète en ligne, visualise des vidéos ou des émissions de TV sur le Net, recherche des évaluations de produits avant d'acheter, exploite son réseau social pour émettre et consulter des avis. Le digital bouleverse les parcours d'achat et le dialogue avec les marques et cela va continuer : d'ici à 2013 il y aura plus de requêtes Google effectuées via les téléphones portables qu'à partir des ordinateurs. Les entreprises doivent intervenir sur une multitude de canaux : sites web, email, réseaux sociaux, mobile, tablette, TV connectée ... Cette multiplicité de supports, d'actions et de formats a révolutionné les règles du jeu marketing. Êtes-vous prêts? Destiné aux futurs marketeurs mais aussi aux professionnels qui souhaitent étoffer leurs connaissances dans un domaine incontournable, cet ouvrage aidera à définir une stratégie marketing "digitale", à la mettre en oeuvre et à en évaluer les résultats. Illustré de cas concrets, un ouvrage complet et opérationnel pour : définir les éléments d'une stratégie marketing digitale : attirer, influencer, convertir, fidéliser ; comprendre la notion de plate-forme digitale ; actionner et combiner les leviers marketing : liens sponsorisés, bannières publicitaires, affiliation, e-mailing ; analyser les tendances actuelles qui concernent le social, le local et le mobile ; analyser et traiter des données accessibles sur la Toile ; mesurer l'efficacité et l'impact des résultats obtenus. "Il est nécessaire que la population la plus large possible soit formée au "digital" afin d'éviter qu'une fracture ne s'instaure entre "ceux qui savent" et "ceux qui ne savent pas". C'est justement l'objet de cet ouvrage que d'offrir une vision structurée et une compréhension claire des enjeux, des stratégies et des outils du marketing digital" Patrick Hoffstetter - Directeur de la digital factory de Renault Au sommaire Définir une stratégie marketing digital La plate-forme digitale Les leviers du marketing digital Social, local, mobile Mesurer et analyser.

Digital Marketing

Author : Ira Kaufman
Publisher : Routledge
ISBN 13 : 1317999754
Total Pages : 368 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Digital Marketing by : Ira Kaufman

Download or read book Digital Marketing written by Ira Kaufman and published by Routledge. This book was released on 2014-10-17 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage. Bringing the reader through its five-step Path to Digital Integration (Mindset, Model, Strategy, Implementation, and Sustainability), Digital Marketing seeks to Outline the key drivers of change and leading digital marketing trends executives need to understand and incorporate to drive business opportunity. Evaluate the digital channels and technologies management teams can leverage to execute a successful Integrated Digital Marketing strategy. This includes insight into the latest digital tactics (website, social, mobile, search, content, and email marketing; data analytics) and social tools (Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, and Google Plus). Discover the impact of digital transformation on the organization, from the effect of digital tactics on the customer experience (CX) to the value of integrating internal digital strategies to facilitate collaboration and innovation. Guide aspiring leaders on how to combine core values and business goals with progressive digital strategies, tactics, and tools to generate sustainable outcomes for all stakeholders. This interactive guidebook provides a truly Connected Digital Experience (CDE): the Zappar augmented reality mobile app allows the reader to activate the "Discover More" and "Play Video" icons found throughout the book, instantly connecting the reader, via their mobile device, to additional content housed on our companion website, Digital Marketing Resource Center (www.dmresourcecenter.org). "Play Video" icons incorporate point-in-time video commenting solution Vusay to enable interactive social conversations around each video. Digital Marketing is the ideal guide for aspiring leaders – executives, instructors, owners, entrepreneurs, managers, students – at all stages of digital literacy. To request access to the resources in the Digital Marketing Resources Center, please contact Ira Kaufman at [email protected].

THE IMPACT OF THE DIGITAL WORLD ON MANAGEMENT AND MARKETING

Author : Grzegorz Mazurek
Publisher : Poltext
ISBN 13 : 838943766X
Total Pages : 388 pages
Book Rating : 4.3/5 (894 download)

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Book Synopsis THE IMPACT OF THE DIGITAL WORLD ON MANAGEMENT AND MARKETING by : Grzegorz Mazurek

Download or read book THE IMPACT OF THE DIGITAL WORLD ON MANAGEMENT AND MARKETING written by Grzegorz Mazurek and published by Poltext. This book was released on 2016-08-31 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book aims to give an insight into the multifacetedness of changes the Internet – referred to here as the digital world – triggers in both theory and practice of marketing and management. The book has been divided into 5 subject areas, i.e. management, strategy, communications, brand, and consumer, all of which act as the main themes of subsequent chapters.

Digital Health

Author : Eric D. Perakslis
Publisher : Oxford University Press
ISBN 13 : 0197503160
Total Pages : 304 pages
Book Rating : 4.1/5 (975 download)

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Book Synopsis Digital Health by : Eric D. Perakslis

Download or read book Digital Health written by Eric D. Perakslis and published by Oxford University Press. This book was released on 2021-03-19 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital health represents the fastest growing sector of healthcare. From internet-connected wearable sensors to diagnostics tests and disease treatments, it is often touted as the revolution set to solve the imperfections in healthcare delivery worldwide. While the health value of digital health technology includes greater convenience, more personalized treatments, and more accurate data capture of fitness and wellness, these devices also carry the concurrent risks of technological crime and abuses pervasive to cyber space. Even today, the medical world has been slow to respond to these emerging risks, despite the growing permanence of digital health technology within daily medical practice. With over 30 years of joint experience across the medical and cybersecurity industries, Eric D. Perakslis and Martin Stanley provide in this volume the first reference framework for the benefits and risks of digital health technologies in practice. Drawing on expert interviews, original research, and personal storytelling, they explore the theory, science, and mathematics behind the benefits, risks, and values of emerging digital technologies in healthcare. Moving from an overview of biomedical product regulation and the evolution of digital technologies in healthcare, Perakslis and Stanley propose from their research a set of ten categories of digital side effects, or "toxicities," that must be managed for digital health technology to realize its promise. These ten toxicities consist of adversary-driven threats to privacy such as physical security, cybersecurity, medical misinformation, and charlatanism, and non-adversary-driven threats such as deregulation, cyberchondria, over-diagnosis/over-treatment, user error, and financial toxicity. By arming readers with the knowledge to mitigate digital health harms, Digital Health empowers health practitioners, patients, and technology providers to move beyond fear of the unknown and embrace the full potential of digital health technology, paving the way for more conscientious digital technology use of the future.

Le Grand Livre du Marketing digital - 3e éd.

Author : Claire Gallic
Publisher : Dunod
ISBN 13 : 210086307X
Total Pages : 772 pages
Book Rating : 4.1/5 (8 download)

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Book Synopsis Le Grand Livre du Marketing digital - 3e éd. by : Claire Gallic

Download or read book Le Grand Livre du Marketing digital - 3e éd. written by Claire Gallic and published by Dunod. This book was released on 2023-09-13 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le digital est un fabuleux terrain de jeu pour ceux qui connaissent sa culture, ses codes et ses techniques. Professionnel ou étudiant, ne restez pas en marge de cette révolution qui peut tant vous apporter : apprenez à en maîtriser les règles tout en inscrivant votre action dans une voie qui contribue à façonner un monde plus équitable, vertueux, durable. Pour cette 3e édition, nous avons entièrement actualisé le contenu du livre : nouveaux chapitres, nouvelles interviews de professionnels, nouveaux exemples, nouvelles idées ! Avec cet ouvrage, vous avez les clés pour comprendre le digital et mettre en oeuvre des stratégies efficaces et porteuses de sens. CE QUE VOUS ALLEZ APPRENDRE : // Connaître les fondamentaux et les tendances du marketing digital. // Inscrire votre stratégie dans le contexte d’urgence climatique. // Développer une stratégie plus sobre, plus durable, plus éthique et plus inclusive. // Créer un site web, le référencer, attirer des visiteurs et analyser sa fréquentation pour en faire un vrai levier commercial. // Déployer une stratégie de contenu pour donner une voix à votre entreprise. // Développer votre image de marque BtoB et BtoC sur les réseaux sociaux et bâtir des communautés ambassadrices de votre entreprise. // Utiliser la publicité digitale pour toucher les bonnes audiences et amplifier la portée de vos messages. // Développer votre notoriété grâce au marketing d’influence. Pour lire ce livre et plonger dans l’univers digital, une simple qualité est requise : la curiosité ! On vous embarque ?

Healthcare Marketing in the Digital Times

Author : Olivia Flaggert
Publisher :
ISBN 13 : 9781980244318
Total Pages : 38 pages
Book Rating : 4.2/5 (443 download)

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Book Synopsis Healthcare Marketing in the Digital Times by : Olivia Flaggert

Download or read book Healthcare Marketing in the Digital Times written by Olivia Flaggert and published by . This book was released on 2018-02-09 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, it is essential for healthcare marketing to take place online. Patients are becoming more pro-active in their health and are researching and choosing their doctors online. This means it is essential for providers to have an online presence. This ebook will teach healthcare professionals how to use online marketing tools to grow their business even more. Some of the topics covered include: -Google PPC-Google My Business-Google PPC-SEO-Content Marketing-Social Media Marketing -Facebook Ad Campaigns-Customer Service Includes 30 days of Facebook post ideas!

Introduction to Digital Marketing in the Pharmaceutical Industry

Author : Olivier Gryson
Publisher :
ISBN 13 : 9781070925189
Total Pages : 144 pages
Book Rating : 4.9/5 (251 download)

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Book Synopsis Introduction to Digital Marketing in the Pharmaceutical Industry by : Olivier Gryson

Download or read book Introduction to Digital Marketing in the Pharmaceutical Industry written by Olivier Gryson and published by . This book was released on 2019-06-05 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the pharmaceutical industry, digital is still too often used as "another media" in a marketing campaign. The measure of performance is limited to the number of visits on a web site and the calculation of the return on investment remains a taboo. It is time to stop behaving like amateurs. Digital marketing should never be exclusively given to a junior employee who proudly added "comfortable with digital tools" to his resume simply because he managed the Facebook page of his student association! It is time for product managers to stop blindly trusting expensive communication agencies when they propose flashy technologies and buzzwords to create trendy tools to meet the marketers' - but not the customers' - expectations! It is time for marketing directors and general managers to challenge a multichannel campaign in its entirety: objective, strategy, tactics, cost per contact, and finally return on investment! Digital marketing is not about adding another tool to a marketing campaign. It will transform and structure classic marketing activities by placing the patient and the doctor, instead of the product, at the core of marketing behavior. It will pave the way for improving the customer's experience. While the pharmaceutical companies are still mainly competing through saturated digital channels, digital marketing is one of the best opportunities to differentiate from its competitors. This guide is based on 20 years of experience in digital marketing in the pharmaceutical industry at both global and local levels, in mature and emerging markets. It aims at providing the basic and necessary concrete methods to design, follow, and assess a multichannel campaign. By reading this book, you will land on the right side of the digital fracture and join those who will create the marketing of tomorrow in the pharmaceutical industry.

Digipedia

Author : Deepa Sayal
Publisher : Notion Press
ISBN 13 : 9789353827847
Total Pages : 588 pages
Book Rating : 4.8/5 (278 download)

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Book Synopsis Digipedia by : Deepa Sayal

Download or read book Digipedia written by Deepa Sayal and published by Notion Press. This book was released on 2019-09-30 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt: The technology adoption on the information highway is supersonic. Digital is perhaps at the crux of this metamorphosis as Digital Transformative best practices hold the centrestage in this decade. Understanding the Digital best practices and strategies would not only open the doors to a number of opportunities but also help understand as to how do we integrate, synergise, blend all the mixes in this concoction in the right proportion along with other factors in order to achieve the best deliverables. This book not only talks of Digital marketing but many of its advanced versions and combinations, that we see soon in the impending decade, albeit in different versions. Whether you are an Individual, entrepreneur, media marketer, brand marketer or a student, this book will help you build your brand. You could Scale your business regionally, nationally and globally. What's even interesting is that you choose your audience, you choose the genre and You could also generate volumes of customers, converse with them, educate them about your product and engage them like never before. So let's do this journey together and see where does all this head to?

Le marketing digital

Author : François Scheid
Publisher : Editions Eyrolles
ISBN 13 : 2212153929
Total Pages : 299 pages
Book Rating : 4.2/5 (121 download)

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Book Synopsis Le marketing digital by : François Scheid

Download or read book Le marketing digital written by François Scheid and published by Editions Eyrolles. This book was released on 2012-04-19 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Plus d'un Français sur deux achète en ligne, visualise des vidéos ou des émissions de TV sur le Net, recherche des évaluations de produits avant d'acheter, exploite son réseau social pour émettre et consulter des avis. Le digital bouleverse les parcours d'achat et le dialogue avec les marques et cela va continuer : d'ici à 2013 il y aura plus de requêtes Google effectuées via les téléphones portables qu'à partir des ordinateurs. Les entreprises doivent intervenir sur une multitude de canaux : sites web, email, réseaux sociaux, mobile, tablette, TV connectée... Cette multiplicité de supports, d'actions et de formats a révolutionné les règles du jeu marketing. Êtes-vous prêts ? Destiné aux futurs marketeurs mais aussi aux professionnels qui souhaitent étoffer leurs connaissances dans un domaine incontournable, cet ouvrage aidera à définir une stratégie marketing "digitale", à la mettre en oeuvre et à en évaluer les résultats. Illustré de cas concrets, un ouvrage complet et opérationnel pour : définir les éléments d'une stratégie marketing digitale : attirer, influencer, convertir, fidéliser ; comprendre la notion de plate-forme digitale ; actionner et combiner les leviers marketing : liens sponsorisés, bannières publicitaires, affiliation, e-mailing ; analyser les tendances actuelles qui concernent le social, le local et le mobile ; analyser et traiter des données accessibles sur la Toile ; mesurer l'efficacité et l'impact des résultats obtenus. "Il est nécessaire que la population la plus large possible soit formée au "digital" afin d'éviter qu'une fracture ne s'instaure entre "ceux qui savent" et "ceux qui ne savent pas". C'est justement l'objet de cet ouvrage que d'offrir une vision structurée et une compréhension claire des enjeux, des stratégies et des outils du marketing digital" Patrick Hoffstetter - Directeur de la digital factory de Renault

DigiMarketing

Author : Kent Wertime
Publisher : Wiley
ISBN 13 : 0470827947
Total Pages : 420 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis DigiMarketing by : Kent Wertime

Download or read book DigiMarketing written by Kent Wertime and published by Wiley. This book was released on 2010-05-14 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: "We are all DigiMarketers now - or we should be. The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new age of marketing: it is a kind of digital Baedeker, which should be on every businessman's book-shelf." —Miles Young, Chairman, Ogilvy & Mather Asia Pacific "The digital frontier is now the center of our universe. As Kent Wertime and Ian Fenwick show, marketers must seize this digital opportunity to accelerate their market growth." —John A. Quelch, Senior Associate Dean and Lincoln Filene Professor of Business Administration, Harvard Business School "Too many advertisers are stuck in the primordial soup when it comes to their digital marketing strategy. However, they need to evolve fast if they are to survive in a multi-channel landscape. This timely book acts like an Origin of the Species, steering hesitant brand owners through the complexities of the digital ecosystem. An impressive blend of academic theory, professional insight and practical advice." —Paul Kemp-Robertson, Co-founder & Editorial Director, Contagious www.contagiousmagazine.com "DigiMarketing: The Essential Guide to New Marketing & Digital Media is a clear call for companies to evolve their marketing practice. This book is essential reading for anyone seeking a roadmap to the future of business." —Dipak C. Jain, Dean, Kellogg School of Management "The rise of conversational media new forms of distribution - from blogs to mobile platforms - challenge traditional approaches to marketing, and require every business to have a transition plan. Kent Wertime and Ian Fenwick have written a book that is required reading for any marketers interested in successfully making that transition." —John Battelle, CEO and Founder, Federated Media Publishing and Author, The Search "Kent Wertime and Ian Fenwick have written the definitive guide to marketing in the digital age. But Digimarketing does more than educate marketing professionals. It describes the new media landscape brilliantly, making it an essential read for anyone who hopes to understand the most important technological revolution of the past fifty years. I wore out three yellow highlighters before realizing that every sentence and every paragraph is worth committing to memory." —Norman Pearlstine, Former Editor-in-Chief, Time Inc. and Managing Editor, The Wall Street Journal, Senior Advisor, Telecommunications & Media, The Carlyle Group

Digital Marketing

Author : Ira Kaufman
Publisher :
ISBN 13 : 9780415716758
Total Pages : 353 pages
Book Rating : 4.7/5 (167 download)

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Book Synopsis Digital Marketing by : Ira Kaufman

Download or read book Digital Marketing written by Ira Kaufman and published by . This book was released on 2014-10-07 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Digital Marketing is an easy-to-understand guidebook that helps the reader to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tools with core values to attain a competitive advantage"--

Communication marketing des organisations

Author : Gervais Cwako Monkam
Publisher : Editions Academia
ISBN 13 : 2806105595
Total Pages : 269 pages
Book Rating : 4.8/5 (61 download)

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Book Synopsis Communication marketing des organisations by : Gervais Cwako Monkam

Download or read book Communication marketing des organisations written by Gervais Cwako Monkam and published by Editions Academia. This book was released on 2021 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Depuis l'effervescence suscitée par Internet à la fin des années 1990, le monde contemporain semble subir une accélération vertigineuse. Économie numérique, algorithmes, intelligence artificielle, économique ou d'affaires, big data, réseaux sociaux... la digitalisation du monde touche le secteur de la communication et du marketing en modifiant inexorablement les modes d'interaction entre l'entreprise et son environnement. Le succès du Web 2.0 oblige les professionnels de la communication et du marketing à acquérir de nouvelles compétences et à redéployer leurs stratégies, même si elles ne sont pas toujours optimisées à leur juste mesure. Cet ouvrage présente de manière concrète et pédagogique, les concepts clés, les bonnes pratiques et les nouvelles tendances à l'ère du digital et du numérique pour servir de guide indispensable pour les entreprises, institutions, associations, professionnels et entrepreneurs qui veulent maîtriser leur présence et leur réputation sur Internet. Pareillement, pour ceux qui souhaitent s'approcher du plus formidable outil de communication de demain