Employee Value Proposition A Complete Guide 2019 Edition

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Value Proposition Design

Author : Alexander Osterwalder
Publisher : John Wiley & Sons
ISBN 13 : 1118968077
Total Pages : 323 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Value Proposition Design by : Alexander Osterwalder

Download or read book Value Proposition Design written by Alexander Osterwalder and published by John Wiley & Sons. This book was released on 2015-01-28 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."

The Talent Brand

Author : Jody Ordioni
Publisher : Lid Publishing
ISBN 13 : 9780998727813
Total Pages : 0 pages
Book Rating : 4.7/5 (278 download)

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Book Synopsis The Talent Brand by : Jody Ordioni

Download or read book The Talent Brand written by Jody Ordioni and published by Lid Publishing. This book was released on 2017-11-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you have a favorite store that you visit frequently, where the employees know your name and buying preferences? What about the barista at Starbucks who knows just how you like your coffee? Isn't that why you keep going back? That's the hallmark of a truly successful talent brand--when the hearts and minds of an organization's employees are fully aligned with their product brand. Talent branding is the fulfillment of a promise of the employee experience. It is informed with every interaction by employees in the organization, from pre-employment vetting to post-employment separations. It is the dialogue of that experience, owned by every past, present, or potential employee, and visible everywhere. Drawing upon years of experience as founder and chief branding officer of the New York-based branding and communications agency Brandemix, Ordioni outlines the process for creating the key framework for your talent brand architecture. The Talent Brand guides the reader through Brandemix's carefully constructed process, providing complete access to branding tools, brainstorming templates, and learning resources. You only get one reputation, and The Talent Brand will show you how to create the reputation that drives business results. Gold medal winner in the "HR/Employee Training" category in the 2018 Axiom Business Book Awards. Winner in the "Marketing & PR" category in the 2018 National Indie Excellence Awards.

PHR and SPHR Professional in Human Resources Certification Complete Deluxe Study Guide

Author : Sandra M. Reed
Publisher : John Wiley & Sons
ISBN 13 : 1119426731
Total Pages : 725 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis PHR and SPHR Professional in Human Resources Certification Complete Deluxe Study Guide by : Sandra M. Reed

Download or read book PHR and SPHR Professional in Human Resources Certification Complete Deluxe Study Guide written by Sandra M. Reed and published by John Wiley & Sons. This book was released on 2019-05-29 with total page 725 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 study guide for the leading HR certification, aligned with the updated HRBoK™! PHR/SPHR Professional in Human Resources Certification Deluxe Study Guide, Second Edition, is the ideal resource for HR professionals seeking to validate their skills and knowledge acquired through years of practical experience, or a relative newcomer to the HR field looking to strengthen their resume. Featuring study tools designed to reinforce understanding of key functional areas, it’s the study guide you’ll turn to again and again as you prepare for this challenging exam. Offering insights into those areas of knowledge and practices specific and necessary to human resource management (HRM), this study guide covers tasks, processes, and strategies as detailed in the updated A Guide to the Human Resource Body of Knowledge™ (HRBoK™). The study guide breaks down the critical HR topics that you need to understand as you prepare for the exams. You’ll get a year of FREE access to the interactive online learning environment and test bank, including an assessment test, chapter tests, practice exams, electronic flashcards, and a glossary of key terms. New bonus material includes study checklists and worksheets to supplement your exam preparation, and eBooks in different formats to read on multiple devices. • Refresh your understanding of key functional areas • Practice the practical with workbook templates • Test your knowledge with flashcards and exercises • Preview exam day with bonus practice exams If you're looking to showcase your skills and understanding of the HR function, PHR/SPHR Professionals in Human Resources Certification Deluxe Study Guide is your ideal resource for PHR/SPHR preparation.

Managing Talent

Author : Mike Rugg-Gunn
Publisher : Taylor & Francis
ISBN 13 : 1000895602
Total Pages : 100 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Managing Talent by : Mike Rugg-Gunn

Download or read book Managing Talent written by Mike Rugg-Gunn and published by Taylor & Francis. This book was released on 2023-07-27 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recruiting, selecting, retaining and developing great people are essential for any successful business. And the combination of digital transformation and post-pandemic work realities presents major challenges for all organisations. This book provides best practice talent management guidance for businesses undertaking digital transformation or facing digital disruption. Taking the reader through the stages of talent acquisition, selection, retention and development, this practical and concise book: sets out, assesses and predicts how the digital revolution impacts talent management practices, and helps the reader navigate the journey from an analogue to a digital organisation; updates talent management concepts and illustrates these with examples and cases of best practice across the business world; and enables senior leaders, talent management professionals and managers to quickly access and implement key learnings through the use of practitioner point summaries and a set of Ten Top Tips in each relevant chapter. The book provides practical insights, grounded in research, into how to manage talent in a fluid and dynamic world of digital change and is aimed at senior leaders and managers, and the HR community. It clearly shows how organisations undertaking a digital journey need to flex and adapt their talent management processes.

PHR and SPHR Professional in Human Resources Certification Complete Study Guide

Author : Sandra M. Reed
Publisher : John Wiley & Sons
ISBN 13 : 1119426529
Total Pages : 720 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis PHR and SPHR Professional in Human Resources Certification Complete Study Guide by : Sandra M. Reed

Download or read book PHR and SPHR Professional in Human Resources Certification Complete Study Guide written by Sandra M. Reed and published by John Wiley & Sons. This book was released on 2019-05-14 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 book for the leading HR certifications, aligned with the updated HRBoKTM PHR and SPHR certifications, offered by Human Resources Certification Institute (HRCI), have become the industry standard for determining competence in the field of human resources. Developed by working professionals, the PHR and SPHR credentials demonstrate that recipients are fully competent HR practitioners based on a standard set by workforce peers. Offering insights into those areas of knowledge and practices specific and necessary to human resource management (HRM), this study guide covers tasks, processes, and strategies as detailed in the updated A Guide to the Human Resource Body of KnowledgeTM (HRBoKTM). The study guide breaks down the critical HR topics that you need to understand as you prepare for the exams. PHR/SPHR Professional in Human Resources Certification Study Guide, Fifth Edition, is the ideal resource for HR professionals seeking to validate their skills and knowledge acquired through years of practical experience, as well as for a relative newcomer to the HR field looking to strengthen their resume. In this edition of the top-selling PHR/SPHR study guide, you’ll find a practical review of all topics covered on the exams, as well as study tools designed to reinforce understanding of key functional areas. Strengthen the skills you learn with a year of FREE access to the Sybex online learning environment, complete with flash cards and practice quizzes to prepare you for exam day. • Business Management and Strategy • Workforce Planning and Employment • Compensation and Benefits • Human Resource Development and more If you’re preparing for these challenging exams, this is the trusted study guide that’ll help you perform your best.

The WorldatWork Handbook of Total Rewards

Author : WorldatWork
Publisher : John Wiley & Sons
ISBN 13 : 1119682444
Total Pages : 421 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis The WorldatWork Handbook of Total Rewards by : WorldatWork

Download or read book The WorldatWork Handbook of Total Rewards written by WorldatWork and published by John Wiley & Sons. This book was released on 2021-02-24 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: Equip yourself to manage, motivate, compensate, and reward everyone in this workplace revolution The future of work is here. From the shift to Millennials and Gen Z in the workforce to the advent of the Fourth Industrial Revolution and the Gig Economy, the world of work and rewards has significantly changed since the initial WorldatWork Handbook was published. Human resources and total rewards professionals need tools to equip them to manage a changing workforce. This completely revised second edition addresses the challenging and disruptive issues facing employers today and tomorrow. The WorldatWork Handbook of Total Rewards is the definitive authority on compensation and rewards from the leading global nonprofit organizations for professionals who are engaged in the critically important practice of total rewards. This book is a go-to resource for all business professionals and leaders who reward and create productive, committed and inspired workforces worldwide. Readers will learn the basics of rewards, along with a deep dive and high-level view of how rewards programs enable organizations to deliver on their brand promises and perform at their optimal level. Gain a thorough understanding of compensation and benefits, along with employee well-being, development, and recognition, all updated to address the realities of today’s workplace. Understand why the Millennial and Gen Z workforce requires a different value proposition, and how to meet their needs. Discover the tools and techniques you need to help you reskill and become a highly valued workforce contributor and leader in the digital era. Learn how to attract, retain, and engage talent by building a healthy workplace culture and employing unique incentives that drive high performance and loyalty. Technical enough for specialists but broad in scope for managers and HR generalists, this well-rounded resource belongs on the desk of anyone interested in organizational effectiveness. An indispensable tool for understanding and implementing the total rewards concept, The WorldatWork Handbook of Total Rewards, Second Edition is the key to designing programs and practices that ensure employee engagement and organizational success.

Employer Brand Management

Author : Richard Mosley
Publisher : John Wiley & Sons
ISBN 13 : 1118898516
Total Pages : 312 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Employer Brand Management by : Richard Mosley

Download or read book Employer Brand Management written by Richard Mosley and published by John Wiley & Sons. This book was released on 2014-08-21 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attract, recruit, and retain the very best with a strategic employer brand From one of the world's leading pioneers in the employer brand discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer Brand Management. Talented, motivated employees are a company's best assets, and the techniques in this book help attract, recruit, and retain the very best. A successful employer brand reaches beyond the boardroom to establish confidence, loyalty, and enthusiasm all the way down the ladder. Employer Brand Management gives readers a personal grasp of a new approach to people management. It draws on significant advances in practices among leading companies to provide a handbook for employer brand development and implementation. With a wide range of case studies and examples, you'll be taken step-by-step through the employer brand development process. You will find information on the latest developments in technology, with particular attention paid to socially-enabled recruitment marketing and employee communication and engagement. You will: Follow the process of brand planning, definition, implementation, and application Discover how brand thinking can strengthen strategy and reinforce HR value Improve existing recruitment and talent management programs Learn the importance of employee engagement in the brand experience

The HR Value Proposition

Author : David Ulrich
Publisher : Harvard Business Press
ISBN 13 : 142214805X
Total Pages : 336 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis The HR Value Proposition by : David Ulrich

Download or read book The HR Value Proposition written by David Ulrich and published by Harvard Business Press. This book was released on 2005-05-11 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The international best seller Human Resource Champions helped set the HR agenda for the 1990s and enabled HR professionals to become strategic partners in their organizations. But earning a seat at the executive table was only the beginning. Today's HR leaders must also bring substantial value to that table. Drawing on their 16-year study of over 29,000 HR professionals and line managers, leading HR experts Dave Ulrich and Wayne Brockbank propose The HR Value Proposition. The authors argue that HR value creation requires a deep understanding of external business realities and how key stakeholders both inside and outside the company define value. Ulrich and Brockbank provide practical tools and worksheets for leveraging this knowledge to create HR practices, build organizational capabilities, design HR strategy, and marshal resources that create value for customers, investors, executives, and employees. Written by the field's premier trailblazers, this book charts the path HR professionals must take to help lead their organizations into the future. Ulrich is a professor at the University of Michigan School of Business and the author of 12 books and more than 100 articles on the subject of human resources. Brockbank is a clinical professor of business at the University of Michigan School of Business, the author of award-winning papers on HR strategy, and an adviser to top global organizations.

Human Resource Management at Work

Author : Mick Marchington
Publisher : Kogan Page Publishers
ISBN 13 : 178966487X
Total Pages : 569 pages
Book Rating : 4.7/5 (896 download)

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Book Synopsis Human Resource Management at Work by : Mick Marchington

Download or read book Human Resource Management at Work written by Mick Marchington and published by Kogan Page Publishers. This book was released on 2020-11-03 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: A leading textbook in its field, Human Resource Management at Work is a comprehensive guide to the theory and practice of HRM. Aligned to the CIPD Level 7 qualification yet also relevant on non-CIPD accredited HR masters courses, this book covers everything students need to excel in their academic studies and will ensure that they can hit the ground running in a practitioner role after university. Divided into four key parts, the first part of the book covers HRM strategy and the global context, the forces shaping HRM at work and international and comparative HRM. Part Two discusses the role of HR professionals and line managers in the workplace, and how the responsibilities for delivering effective HR vary in a changing world of work, Part Three has expert coverage of the key areas of HR including resourcing and talent management, learning and development (L&D), reward and employment relations. The final part examines the impact that HRM can have on business performance and also outlines the key knowledge and skills required to carry out a business research project. Fully updated through, this seventh edition now has new coverage of diversity and inclusion (D&I), workplace analytics, ethics, wellbeing and precarious work as well as additional coverage of the alignment of HRM with organisational strategy and the integration of different components of HRM. Human Resource Management at Work includes new global case studies, reflective practice activities to encourage critical thinking, exercises to help the consolidation of learning and 'explore further' boxes to encourage wider reading. Online supporting resources include an instructor's manual and lecture slides.

Mandated Benefits Compliance Guide

Author : The Wagner Law Group
Publisher : Wolters Kluwer Law & Business
ISBN 13 : 1543837077
Total Pages : 1534 pages
Book Rating : 4.5/5 (438 download)

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Book Synopsis Mandated Benefits Compliance Guide by : The Wagner Law Group

Download or read book Mandated Benefits Compliance Guide written by The Wagner Law Group and published by Wolters Kluwer Law & Business. This book was released on 2021-12-10 with total page 1534 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mandated Benefits 2022 Compliance Guide is a comprehensive and practical reference manual that covers key federal regulatory issues which must be addressed by human resources managers, benefits specialists, and company executives in all industries. This comprehensive and practical guide clearly and concisely describes the essential requirements and administrative processes necessary to comply with employment and benefits-related regulations.

The Employer Brand

Author : Simon Barrow
Publisher : John Wiley & Sons
ISBN 13 : 111999554X
Total Pages : 245 pages
Book Rating : 4.1/5 (199 download)

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Book Synopsis The Employer Brand by : Simon Barrow

Download or read book The Employer Brand written by Simon Barrow and published by John Wiley & Sons. This book was released on 2011-01-19 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.

Conflict and Shifting Boundaries in the Gig Economy

Author : Rebecca Page-Tickell
Publisher : Emerald Group Publishing
ISBN 13 : 1838676031
Total Pages : 223 pages
Book Rating : 4.8/5 (386 download)

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Book Synopsis Conflict and Shifting Boundaries in the Gig Economy by : Rebecca Page-Tickell

Download or read book Conflict and Shifting Boundaries in the Gig Economy written by Rebecca Page-Tickell and published by Emerald Group Publishing. This book was released on 2020-03-30 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using an interdisciplinary approach, this book draws on legal, HRM, occupational psychology and economic perspectives to innovatively explore the conflicts and blurring boundaries affecting the Gig Economy in terms of the worker, employee identity, status and relationships, and team and career management.

Routledge Handbook of Trends and Issues in Tourism Sustainability, Planning and Development, Management, and Technology

Author : Alastair M. Morrison
Publisher : Taylor & Francis
ISBN 13 : 1000934217
Total Pages : 499 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Routledge Handbook of Trends and Issues in Tourism Sustainability, Planning and Development, Management, and Technology by : Alastair M. Morrison

Download or read book Routledge Handbook of Trends and Issues in Tourism Sustainability, Planning and Development, Management, and Technology written by Alastair M. Morrison and published by Taylor & Francis. This book was released on 2023-09-12 with total page 499 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook offers a comprehensive overview of theoretical and practical perspectives for tracking and interpreting trends and issues in tourism sustainability, planning and development, management, and technology. Tourism is a dynamic and unpredictable industry and understanding its trends and issues is critical for the successful and sustainable development of the private and public sector. As such, this Handbook proposes clear definitions and provides a systematic classification scheme for such analysing. It reviews trends and issues in four thematic areas of tourism: sustainability; planning and development; management and technology with contributions from 83 leading tourism scholars from across the globe. The Handbook provides insights on the differences among domestic, outbound, and inbound markets and acknowledges that the supply sub-sectors of tourism are diverse, highlighting variations by geographic regions. The book emphasises the necessity to prioritise sustainability and the achievement of the UN's Sustainable Development Goals (SDGs). Students and professionals interested in tourism, hospitality, and sustainability will find a wealth of multidisciplinary knowledge in this Handbook.

Armstrong's Handbook of Human Resource Management Practice

Author : Michael Armstrong
Publisher : Kogan Page Publishers
ISBN 13 : 1398606642
Total Pages : 761 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis Armstrong's Handbook of Human Resource Management Practice by : Michael Armstrong

Download or read book Armstrong's Handbook of Human Resource Management Practice written by Michael Armstrong and published by Kogan Page Publishers. This book was released on 2023-01-03 with total page 761 pages. Available in PDF, EPUB and Kindle. Book excerpt: Armstrong's Handbook of Human Resource Management Practice is the definitive resource for HRM students and professionals, helping readers understand and implement HR to align with business needs. This book provides detailed coverage of all areas essential to the HR function such as employment law, employee relations, learning and development, performance management and reward management. It also covers the HR skills needed to ensure professional success, including leadership, managing conflict, interviewing and using statistics. It is illustrated throughout in full colour and has a range of pedagogical features to consolidate learning such as source review boxes, key learning points and case studies from international organizations such as IBM, HSBC and Johnson and Johnson. This fully updated 16th edition includes new chapters on managing remote workers and developments in digital human resource management practices. There are also updates to reflect the changes throughout the HR function, such as performance leadership, 'smart' reward and employee wellbeing. Armstrong's Handbook of Human Resource Management Practice is suited to both professionals and students of undergraduate and postgraduate degrees. It is also aligned with the Chartered Institute of Personnel and Development (CIPD) profession map so can be used by those studying the Associate Level 5 and Advanced Level 7 qualifications. Online supporting resources include comprehensive handbooks for lecturers and students, lecture slides, all figures and tables, toolkits, and a literature review, glossary and bibliography.

Give & Get Employer Branding: Repel the Many and Compel the Few with Impact, Purpose and Belonging

Author : Bryan Adams
Publisher : Houndstooth Press
ISBN 13 : 9781544507064
Total Pages : 354 pages
Book Rating : 4.5/5 (7 download)

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Book Synopsis Give & Get Employer Branding: Repel the Many and Compel the Few with Impact, Purpose and Belonging by : Bryan Adams

Download or read book Give & Get Employer Branding: Repel the Many and Compel the Few with Impact, Purpose and Belonging written by Bryan Adams and published by Houndstooth Press. This book was released on 2020-03-17 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's fiercely competitive job market, with the balance of power squarely in job-seekers' hands, how can organizations attract and retain the most talented candidates--and the best additions to their culture? The answer may surprise you. The most effective employer brands don't attract candidates; they repel them. Combining the expertise of employer brand industry leaders Charlotte Marshall and Bryan Adams, Give & Get Employer Branding redefines the concept of an employee value proposition entirely. Instead of a sales pitch aimed at seducing candidates with sizzle, this refreshing new approach harnesses the value to be found within the cultural realities and expectations of the company. You'll learn how to create a "smart filter," elevate your organization's strengths by pairing them with what it truly takes to thrive, and answer the burning questions on candidates' minds like never before.

Employer Branding For Dummies

Author : Richard Mosley
Publisher : John Wiley & Sons
ISBN 13 : 111907178X
Total Pages : 364 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Employer Branding For Dummies by : Richard Mosley

Download or read book Employer Branding For Dummies written by Richard Mosley and published by John Wiley & Sons. This book was released on 2017-01-19 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attract the very best talent with a compelling employer brand! Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you actionable advice and expert insight you need to build, scale, and measure a compelling brand. You'll learn how to research what makes your company stand out, the best ways to reach the people you need, and how to convince those people that your company is the ideal place to exercise and develop their skills. The book includes ways to identify the specific traits of your company that aligns with specific talent, and how to translate those traits into employer brand tactic that help you draw the right talent, while repelling the wrong ones. You'll learn how to build and maintain your own distinctive, credible employer brand; and develop a set of relevant, informative success metrics to help you measure ROI. This book shows you how to discover and develop your employer brand to draw the quality talent you need. Perfect your recruitment marketing Develop a compelling employer value proposition (EVP) Demonstrate your employer brand ROI Face it: the very best employees are the ones with the most options. Why should they choose your company? A strong employer brand makes the decision a no-brainer. It's good for engagement, good for retention, and good for the bottom line. Employer Branding For Dummies helps you hone in on your unique, compelling brand, and get the people you need today.

The HR Change Toolkit

Author : Lucy Adams
Publisher : Practical Inspiration Publishing
ISBN 13 : 1788600487
Total Pages : 272 pages
Book Rating : 4.7/5 (886 download)

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Book Synopsis The HR Change Toolkit by : Lucy Adams

Download or read book The HR Change Toolkit written by Lucy Adams and published by Practical Inspiration Publishing. This book was released on 2019-01-17 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's hard to make change happen in HR. If you're a HR manager with good ideas on making things work better that's frustrating enough, but for organisations that fail to respond to the way the world is changing the results could be fatal. In this insightful, practical book the world's top HR disruptor - Lucy Adams - explains why HR needs to change its approach if it’s to be successful in transforming its organisations. She also shares workable strategies for getting your own HR team ready, preparing the ground in your organisation, designing your change and implementing it effectively. It's up to you to lead the way - here's what you need to make it happen.