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Emotions As Key Drivers Of Consumer Behaviors A Multidisciplinary Perspective
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Book Synopsis Emotions as key drivers of consumer behaviors: A multidisciplinary perspective by : Debora Bettiga
Download or read book Emotions as key drivers of consumer behaviors: A multidisciplinary perspective written by Debora Bettiga and published by Frontiers Media SA. This book was released on 2023-04-04 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Prof.Dr.V.Sasirekha Publisher :Archers & Elevators Publishing House ISBN 13 :8119653645 Total Pages :404 pages Book Rating :4.1/5 (196 download)
Book Synopsis Reinventing Business Practices, Start-Ups, & Sustainability by : Prof.Dr.V.Sasirekha
Download or read book Reinventing Business Practices, Start-Ups, & Sustainability written by Prof.Dr.V.Sasirekha and published by Archers & Elevators Publishing House. This book was released on with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A multidisciplinary approach towards understanding and solving social dilemmas by : Lei Wang
Download or read book A multidisciplinary approach towards understanding and solving social dilemmas written by Lei Wang and published by Frontiers Media SA. This book was released on 2023-04-17 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Global Green Economy Leading to Sustainability: A Multidisciplinary Approach by : Dr. Pooja Srivastava, Dr. Anchal Rastogi, Dr. Pooja Bhatia , Ms. Samiksha Gupta, Ms. Ragini Dixit
Download or read book The Global Green Economy Leading to Sustainability: A Multidisciplinary Approach written by Dr. Pooja Srivastava, Dr. Anchal Rastogi, Dr. Pooja Bhatia , Ms. Samiksha Gupta, Ms. Ragini Dixit and published by Shashwat Publication. This book was released on 2024-02-28 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Global Green Economy Leading to Sustainability: A Multidisciplinary Approach," which we edited, is a book in which all of the authors contributed to bring new insights into socioeconomic trends. We have concentrated on the most recent market trends in this book, defining various fields such as Green HRM, Green Finance/Accounting, Environmental Concern, Green Production and Brand Management, Values and Ethics, Consumer Buying Behaviour Towards Green Products, Resource Management, Sustainable Business Practices, Technology and Innovation, Challenges and Barriers, Social and Human Sustainability, Case Studies and Best Practices, Interdisciplinary Approaches by inviting academia.
Book Synopsis Neurosensory and Neuromarketing Impacts on Consumer Behavior by : Malik, Reena
Download or read book Neurosensory and Neuromarketing Impacts on Consumer Behavior written by Malik, Reena and published by IGI Global. This book was released on 2024-10-11 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: The intersection of neurosensory and neuromarketing continues to reshape our understanding of consumer behavior, exploring the impact of sensory experiences and cognitive processes on purchasing decisions. Neurosensory research examines how sensory stimuli affect brain activity and emotional responses. Neuromarketing applies these findings to develop strategies to engage and persuade consumers to buy products, effectively crafting marketing plans, experiences, tactics. Further exploration of the integration of neuroscience into marketing may help businesses improve their approach to consumer behavior studies, leading to more impactful and targeted marketing efforts. Neurosensory and Neuromarketing Impacts on Consumer Behavior examines the positive impact of neuroscience and sensory studies on marketing and consumer behavior. The role of intelligent technologies in neuromarketing and the effects of these tactics on various demographics are explored. This book covers topics such as neuroscience, social media, and artificial intelligence, and is a useful resource for business owners, psychologists, policymakers, computer engineers, scientists, researchers, and academicians.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1522571175 Total Pages :1590 pages Book Rating :4.5/5 (225 download)
Book Synopsis Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-10-05 with total page 1590 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
Book Synopsis Multidisciplinary Social Networks Research by : Jerry Chun-Wei Lin
Download or read book Multidisciplinary Social Networks Research written by Jerry Chun-Wei Lin and published by Springer Nature. This book was released on 2020-01-03 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 6th International Conference on Multidisciplinary Social Networks Research, MISNC 2019, held in Wenzhou, China, in August 2019. The 15 full papers presented were carefully reviewed and selected from 37 submissions. The papers deal with the following topics: social network, social network analysis, data engineering, data mining, user behavior.
Book Synopsis Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era by : Keikhosrokiani, Pantea
Download or read book Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era written by Keikhosrokiani, Pantea and published by IGI Global. This book was released on 2022-06-24 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience. The Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.
Book Synopsis Multidisciplinary Approach in Research Area (Volume-6) by : Chief Editor- Biplab Auddya, Editor- Ramesh Banothu, Dr. C. Ramesh Kumar, G.Lakshmi Bhuvaneswari Devi, Dr.J.Ahamed Meeran, Dr. Bipin Namdev Bandekar, Varsha Burman
Download or read book Multidisciplinary Approach in Research Area (Volume-6) written by Chief Editor- Biplab Auddya, Editor- Ramesh Banothu, Dr. C. Ramesh Kumar, G.Lakshmi Bhuvaneswari Devi, Dr.J.Ahamed Meeran, Dr. Bipin Namdev Bandekar, Varsha Burman and published by The Hill Publication. This book was released on 2024-02-19 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Book Synopsis The Routledge Handbook of Tourism Experience Management and Marketing by : Saurabh Kumar Dixit
Download or read book The Routledge Handbook of Tourism Experience Management and Marketing written by Saurabh Kumar Dixit and published by Routledge. This book was released on 2020-05-18 with total page 653 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co-creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interdisciplinary interests, the handbook highlights multiple representations and interpretations of the theme. It also integrates a selection of illustrative global case studies to effectively present its chapter contents. Tourism experience drives the contemporary tourist’s behavior as they travel in pursuit of experiencing unique and unusual destinations and activities. Creating a memorable and enduring experience is therefore a prerequisite for the all tourism business organizations irrespective of the nature of their products or services. This handbook focuses on conceptualizing, designing, staging, managing and marketing paradigms of tourism experiences from both supply and demand perspectives. It sheds substantial light on the contemporary theories, practices and future developments in the arena of experiential tourism management and marketing. Encompassing the latest thinking and research themes, this will be an essential reference for upper-level students, researchers, academics and industry practitioners of hospitality as well as those of tourism, gastronomy, management, marketing, consumer behavior, cultural studies, development studies and international business, encouraging dialogue across disciplinary boundaries.
Book Synopsis Global Marketing Strategies for the Promotion of Luxury Goods by : Mosca, Fabrizio
Download or read book Global Marketing Strategies for the Promotion of Luxury Goods written by Mosca, Fabrizio and published by IGI Global. This book was released on 2016-03-31 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire is critical to the success of high-end brands. Global Marketing Strategies for the Promotion of Luxury Goods explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this timely reference publication is designed for use by business professionals, researchers, and graduate-level students.
Author :Sruthi.S, Dr. Mohammad Rauf Dr. S SriranjaniMokshagundamDr. Sagar G Dr. Vinayaka K.S Publisher :Archers & Elevators Publishing House ISBN 13 :9390996589 Total Pages : pages Book Rating :4.3/5 (99 download)
Book Synopsis Multidisciplinary Research Volume I by : Sruthi.S, Dr. Mohammad Rauf Dr. S SriranjaniMokshagundamDr. Sagar G Dr. Vinayaka K.S
Download or read book Multidisciplinary Research Volume I written by Sruthi.S, Dr. Mohammad Rauf Dr. S SriranjaniMokshagundamDr. Sagar G Dr. Vinayaka K.S and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Multidisciplinary Applications of Deep Learning-Based Artificial Emotional Intelligence by : Chowdhary, Chiranji Lal
Download or read book Multidisciplinary Applications of Deep Learning-Based Artificial Emotional Intelligence written by Chowdhary, Chiranji Lal and published by IGI Global. This book was released on 2022-10-21 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emotional intelligence has emerged as an important area of research in the artificial intelligence field as it covers a wide range of real-life domains. Though machines may never need all the emotional skills that people need, there is evidence to suggest that machines require at least some of these skills to appear intelligent when interacting with people. To understand how deep learning-based emotional intelligence can be applied and utilized across industries, further study on its opportunities and future directions is required. Multidisciplinary Applications of Deep Learning-Based Artificial Emotional Intelligence explores artificial intelligence applications, such as machine and deep learning, in emotional intelligence and examines their use towards attaining emotional intelligence acceleration and augmentation. It provides research on tools used to simplify and streamline the formation of deep learning for system architects and designers. Covering topics such as data analytics, deep learning, knowledge management, and virtual emotional intelligence, this reference work is ideal for computer scientists, engineers, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.
Book Synopsis The Substance of Style by : Virginia Postrel
Download or read book The Substance of Style written by Virginia Postrel and published by Harper Collins. This book was released on 2009-03-17 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century has become the age of aesthetics, and whether we realize it or not, this influence has taken over the marketplace, and much more. In this penetrating, keenly observed book, Virginia Postrel makes the argument that appearance counts, that aesthetic value is real. Drawing from fields as diverse as fashion, real estate, politics, design, and economics, Postrel deftly chronicles our culture's aesthetic imperative and argues persuasively that it is a vital component of a healthy, forward-looking society. Intelligent, incisive, and thought-provoking, The Substance of Style is a groundbreaking portrait of the democratization of taste and a brilliant examination of the way we live now.
Book Synopsis Encyclopedia of Multimedia Technology and Networking by : Pagani, Margherita
Download or read book Encyclopedia of Multimedia Technology and Networking written by Pagani, Margherita and published by IGI Global. This book was released on 2005-05-30 with total page 1218 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This encyclopedia offers a comprehensive knowledge of multimedia information technology from an economic and technological perspective"--Provided by publisher.
Book Synopsis Journal of Multidisciplinary Academic Tourism by : Bekir Bora Dedeoğlu
Download or read book Journal of Multidisciplinary Academic Tourism written by Bekir Bora Dedeoğlu and published by Yusuf Karakuş. This book was released on 2021-12-31 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt:
