Emotionomics

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Emotionomics

Author : Dan Hill
Publisher : Kogan Page Publishers
ISBN 13 : 0749457880
Total Pages : 288 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Emotionomics by : Dan Hill

Download or read book Emotionomics written by Dan Hill and published by Kogan Page Publishers. This book was released on 2010-10-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'I believe that 'emotion' is where it's at' Tom Peters For far too long, emotions have been ignored in favour of rationality and efficiency, but breakthroughs in brain science have revealed that people are primarily emotional decision-makers. Many companies have not yet accepted that fact, much less acted on it. In this fully revised edition, Emotionomics will help you to understand emotions in terms of business opportunities - both in the marketplace and in the workplace. In today's highly competitive marketplace where many products look alike, it is the emotional benefit that can make the difference. At the same time, companies with engaged, productive work forces will undoubtedly achieve competitive advantage. Dan Hill's book draws on insights gathered through facial coding, the single best viable means of measuring and managing the emotional response of customers and employees, to help you to leverage emotions for business success in terms of branding, product design, advertising, sales, customer satisfaction, leadership and employee management. Emotions matter and Emotionomics will help you to step closer to customers and employees, but step ahead of your competitors.

Emotionomics

Author : Dan Hill
Publisher : Adams Business & Professional
ISBN 13 : 9781592981823
Total Pages : 0 pages
Book Rating : 4.9/5 (818 download)

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Book Synopsis Emotionomics by : Dan Hill

Download or read book Emotionomics written by Dan Hill and published by Adams Business & Professional. This book was released on 2007-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For far too long, emotions have been concealed behind closed doors and ignored in favor of rationality and efficiency. But as businesses are forced to forge emotional connections in this age of commoditization, emotions are now front-and-center. Emotionomics opens this long locked door and shows the importance of leveraging emotions in business.

About Face

Author : Dan Hill
Publisher : Kogan Page Publishers
ISBN 13 : 0749459239
Total Pages : 208 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis About Face by : Dan Hill

Download or read book About Face written by Dan Hill and published by Kogan Page Publishers. This book was released on 2010-09-03 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Once advertising was all about being 'on-message' and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are primarily emotional decision-makers. From podcasting, blogs and forums to interactive ads in stations, the heart of the matter is now the consumer's experience as opposed to the company's marketing message. About Face shows how 21st century advertising can realize success by being 'on-emotion' first and foremost. Using data from eye tracking and facial coding to analyse consumer responses, About Face demonstrates exactly which advertising strategies are successful and why. Moving beyond the old Ps of product, price, place and promotion, Dan Hill outlines ten rules for emotionally effective advertising including simplicity, familiarity, relevancy and believability. Emotions rule decision making. About Face shows you that by focussing on the three new Ps of passion, purpose and personality, your campaigns can become more effective and emotionally engaging, taking you closer to the consumer.

Body of Truth

Author : Dan Hill
Publisher : John Wiley & Sons
ISBN 13 : 9780471444398
Total Pages : 280 pages
Book Rating : 4.4/5 (443 download)

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Book Synopsis Body of Truth by : Dan Hill

Download or read book Body of Truth written by Dan Hill and published by John Wiley & Sons. This book was released on 2003-08-28 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Body of Truth, Dan Hill, PhD, explores the rational approach to marketing and market research, using the latest findings on human cognition and communication to help marketers tap into consumers’ real needs and wants. Hill backs his argument with new technology such as biofeedback and facial coding to measure and record consumers’ true sensory responses to products and advertisements, providing a framework for developing marketing initiatives that elicit the optimal emotional response.

How They Started

Author : David Lester
Publisher : Crimson Publishing
ISBN 13 : 1780590008
Total Pages : 230 pages
Book Rating : 4.7/5 (85 download)

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Book Synopsis How They Started by : David Lester

Download or read book How They Started written by David Lester and published by Crimson Publishing. This book was released on 2007-06-01 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lots of us have ideas we think would make great businesses. Most of us never do anything with those ideas. But for those that do, a world of opportunity awaits them. This book is about 30 people who acted on their idea, made the first steps to start their business and subsequently went on to turn it into a global brand. From Innocent to Cobra to Dreams to Dysone, we reveal how some of the UK's biggest businesses got of the ground, and those very first steps taken by their founders.

Join the Club

Author : Tina Rosenberg
Publisher : Icon Books Ltd
ISBN 13 : 1848313365
Total Pages : 400 pages
Book Rating : 4.8/5 (483 download)

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Book Synopsis Join the Club by : Tina Rosenberg

Download or read book Join the Club written by Tina Rosenberg and published by Icon Books Ltd. This book was released on 2011-04-08 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the style of Nudge or The Spirit Level - a groundbreaking book that will change the way you look at the world. Tina Rosenberg has spent her career tackling some of the world's hardest problems. The Haunted Land, her searing book on how Eastern Europe faced the crimes of Communism, was awarded both the National Book Award and the Pulitzer Prize in the US. In Join the Club, she identifies a brewing social revolution that is changing the way people live, based on harnessing the positive force of peer pressure. Her stories of peer power in action show how it has reduced teen smoking in the United States, made villages in India healthier and more prosperous, helped minority students get top grades in college calculus, and even led to the fall of Slobodan Milosevic. She tells how creative social entrepreneurs are starting to use peer pressure to accomplish goals as personal as losing weight and as global as fighting terrorism. Inspiring and engrossing, Join the Club explains how we can better our world through humanity's most powerful and abundant resource: our connections with one another.

How Cool Brands Stay Hot

Author : Joeri Van Den Bergh
Publisher : Kogan Page Publishers
ISBN 13 : 074946805X
Total Pages : 288 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis How Cool Brands Stay Hot by : Joeri Van Den Bergh

Download or read book How Cool Brands Stay Hot written by Joeri Van Den Bergh and published by Kogan Page Publishers. This book was released on 2013-03-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Cool Brands Stay Hot reveals what drives Generation Y, the most marketing savvy and advertising-critical generation, and how you can develop the right brand strategies to reach this group which, at three times the size of Generation X, has a big impact on society and business. Packed with qualitative and quantitative research plus creative ideas on how to position, develop and promote brands to the new consumer generation, it explains the five crucial steps or dimensions on how to stay a cool youngster brand. The first edition of How Cool Brands Stay Hot won the prestigious 2012 Berry-AMA Book Prize for the best book in marketing and Expert Marketer's Marketing Book of the Year 2011. This fully updated second edition incorporates additional years of extensive research and includes new case studies and 18 interviews with global brand and marketing executives of successful brands such as Converse, Heineken, Diesel, Coca-Cola, MasterCard, eBay, and the BBC.

Glamour Globals

Author : Marriam Najeeb Mossalli
Publisher : iUniverse
ISBN 13 : 1475971672
Total Pages : 76 pages
Book Rating : 4.4/5 (759 download)

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Book Synopsis Glamour Globals by : Marriam Najeeb Mossalli

Download or read book Glamour Globals written by Marriam Najeeb Mossalli and published by iUniverse. This book was released on 2013-01-09 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: The nouveau riche. The petit bourgeouisie. The well-to. The affluent. The conspicuous consumers. The people whom we might call the Glamour Globals. History, literature, and sociology unfortunately repeat the all-too-often objectionable tale of people who suddenly come into money, and seem to have no better purpose for that money than to flaunt it, requiring ever more money so that they may be show-offs and of course they long to acquire ever moremore money, more goodsand seemingly with no higher purpose than to display that they have these things. Money, for such people, is power and status, not to do something positive with, but to have, end of story. The tale of conspicuous consumptionwhich refers to using buying decisions as a form of displaying ones social statusand of its close cousin invidious consumptionwhich is displaying ones wealth through material possessions with the specific intention of invoking envy in othersis inevitably replaying itself again around the globe, as the globalized economy takes root in new regions and among people of all kinds.

The Impact Equation

Author : Chris Brogan
Publisher : Penguin
ISBN 13 : 1101572434
Total Pages : 297 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis The Impact Equation by : Chris Brogan

Download or read book The Impact Equation written by Chris Brogan and published by Penguin. This book was released on 2012-10-25 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Anyone can write a blog post, but not everyone can get it liked thirty-five thousand times, and not everyone can get seventy-five thousand subscribers. But the reason we’ve done these things isn’t because we’re special. It’s because we tried and failed, the same way you learn to ride a bike. We tried again and again, and now we have an idea how to get from point A to point B faster because of it.” Three short years ago, when Chris Brogan and Julien Smith wrote their bestseller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of followers. You need a potent mix of all of the above and more. Use the Impact Equation to figure out what you’re doing right and wrong. Apply it to a blog, a tweet, a video, or a mainstream-media advertising campaign. Use it to explain why a feature in a national newspaper that reaches millions might have less impact than a blog post that reaches a thousand passionate subscribers. Consider the phenomenally successful British singer Adele. For most musicians, onstage banter basically consists of yelling “Hello, Cleveland!” But Adele connects with her audience, pausing between songs to discuss a falling-out with her friends, or the drama of a break up. Each of these moments comes off as if she were talking directly with you, and you can easily relate. Adele has Impact. As the traditional channels for marketing, selling, and influencing disappear and more people interact mainly online, the very nature of attention is changing. The Impact Equation will give you the tools and metrics that guarantee your message will be heard.

Famous Faces Decoded

Author : Dan Hill
Publisher :
ISBN 13 : 9780999741641
Total Pages : 276 pages
Book Rating : 4.7/5 (416 download)

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Book Synopsis Famous Faces Decoded by : Dan Hill

Download or read book Famous Faces Decoded written by Dan Hill and published by . This book was released on 2019-07-23 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of Famous Faces Decoded features photographs of select celebrities, augmented with arrows and circles to identify the facial muscle movements that reveal emotional displays. Famous Faces Decoded helps readers become fluent in reading the language of facial expressions to boost their emotional intelligence. This book is full of lively stories about stars you know, or think you know, from the realms of Hollywood, music, sports, and the media, to leading politicians and business people. The examples highlight celebrities from four eras: The Silent Generation, Baby Boomers, Gen X-ers, and Mellennials. From whom to hire, to sales, negotiations, and interacting with your boss, colleagues or customers, as well as in dating, marriage or handling your kids, Famous Faces Decoded will help anyone keen on securing more steadfast rapport with others.

Emotionomics

Author : Dan Hill
Publisher :
ISBN 13 : 9780749457006
Total Pages : pages
Book Rating : 4.4/5 (57 download)

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Book Synopsis Emotionomics by : Dan Hill

Download or read book Emotionomics written by Dan Hill and published by . This book was released on 2009-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: For far too long, emotions have been ignored in favour of rationality and efficiency. However, breakthroughs in brain science have revealed that people are primarily emotional decision-makers. Many companies have not yet accepted this fact, much less acted on it. Emotionomics will help you to understand emotions in terms of business opportunities. In today s highly competitive marketplace where many products look alike, it is the emotional benefit of a product that can make the difference. At the same time, companies with engaged, productive workforces will undoubtedly achieve a competitive advantage. Dan Hill s book draws on insights gathered through facial coding, the single best viable means of measuring and managing the emotional response of customers and employees. It will teach you to leverage emotions for business success in terms of branding, product design, advertising, sales, customers satisfaction, leadership and employee management. Emotions matter, and this book will help you not only to step closer to customers and employees, but to also step ahead of your competitors.

Decoding Faces

Author : Dan Hill
Publisher :
ISBN 13 : 9780999741610
Total Pages : 72 pages
Book Rating : 4.7/5 (416 download)

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Book Synopsis Decoding Faces by : Dan Hill

Download or read book Decoding Faces written by Dan Hill and published by . This book was released on 2018-09-12 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a short, handy summary of key facial coding tips from Famous Faces Decoded, along with sensible advice for handling a variety of situations at work or in one's personal life. Readers will find exercises to practice their new-found skills, plus 28 photos of expressions related to lists of the personality traits each suggests.

Marketing Greatest Hits Volume 2

Author : Kevin Duncan
Publisher : A&C Black
ISBN 13 : 1408175738
Total Pages : 203 pages
Book Rating : 4.4/5 (81 download)

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Book Synopsis Marketing Greatest Hits Volume 2 by : Kevin Duncan

Download or read book Marketing Greatest Hits Volume 2 written by Kevin Duncan and published by A&C Black. This book was released on 2012-04-12 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hard on the heels of the popular Marketing Greatest Hits comes volume II, the definitive compendium of everything you need to know from the best minds in modern marketing - abridged, condensed, and ready for immediate action. As well as saving hundreds of hours of reading time, the reader is able to grasp ideas with pithy accuracy, explain them authoritatively to colleagues and, crucially, avoid being hoodwinked by those who claim to understand a concept when in fact they have got the wrong end of the stick. 40 books are summarised in six short chapters, one-minute summaries, and one-sentence summaries to give an immediate feel for the subjects. All the wisdom forms an intriguing 40-point manifesto to inspire your approach.

Create Your Space

Author : Said Aghil Baaghil
Publisher : iUniverse
ISBN 13 : 153200933X
Total Pages : 52 pages
Book Rating : 4.5/5 (32 download)

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Book Synopsis Create Your Space by : Said Aghil Baaghil

Download or read book Create Your Space written by Said Aghil Baaghil and published by iUniverse. This book was released on 2016-10-21 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: If theres one thing in life thats constant, its change, and it isnt easy. But if your business continues to deny the changes around you, then you wont be in business much longer. You must constantly evolve and change, and that means breaking the rules of traditional marketing. Said Aghil Baaghil, who has advised senior executives at some of the worlds leading companies, shares ideas and strategies that can help you revitalize business with an unconventional approach to marketing. Learn how to: build momentum to carve out a niche in the market; brainstorm big ideas; identify new revenue sources; and cultivate a culture of innovation. Case studies on companies such as Apple, Uber, Rabea, Al Nahdi, and Al Baik offer deep insights on how to identify what your brand stands for to create a loyal following and accomplish business goals Get ready for an exciting journey that leads to a place your competitors have never been with the marketing insights and strategies in Create Your Space.

When Digital Becomes Human

Author : Steven Van Belleghem
Publisher : Kogan Page Publishers
ISBN 13 : 074947324X
Total Pages : 208 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis When Digital Becomes Human by : Steven Van Belleghem

Download or read book When Digital Becomes Human written by Steven Van Belleghem and published by Kogan Page Publishers. This book was released on 2015-04-03 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: CMI Management Book of the Year Awards 2016 - Commuter's Read Category In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. But success doesn't just rely on digital engagement and excellence, but also on combining a digital-first attitude with a human touch. In When Digital Becomes Human, Steven Van Belleghem explores and explains the new digital relationships. Packed with global examples from organizations that have successfully transformed their customer relationships, such as Amazon, Toyota, ING, Coolblue, Nike and Starbucks, When Digital Becomes Human presents a clear model that companies can easily implement to integrate an emotional layer into their digital strategy. This guide to combining two of a business's most important assets - its people and its digital strengths - covers the latest issues in digital marketing and customer experience management, including omnichannel and multichannel experiences, big data and predictive analytics, privacy concerns, customer collaboration (ie crowdsourcing) and more.

First Blush

Author : Dan Hill
Publisher :
ISBN 13 : 9780999741634
Total Pages : 226 pages
Book Rating : 4.7/5 (416 download)

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Book Synopsis First Blush by : Dan Hill

Download or read book First Blush written by Dan Hill and published by . This book was released on 2019-07-11 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Blush is twice as large in scope as any study ever conducted before that links eye-tracking technology and world-class art works. This book simultaneously draws on facial coding to capture and identify people's quick, real-time emotional responses to 88 notable creations. Across mediums, artists included range from da Vinci and Rembrandt to Van Gogh, Picasso, Warhol, Basquiat, Mapplethorpe, Liebovitz, Koons, and Sherman, among others.

The Persuasion Code

Author : Christophe Morin
Publisher : John Wiley & Sons
ISBN 13 : 1119440750
Total Pages : 352 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis The Persuasion Code by : Christophe Morin

Download or read book The Persuasion Code written by Christophe Morin and published by John Wiley & Sons. This book was released on 2018-09-11 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy. This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results. Written by the founders of SalesBrain who pioneered the field of neuromarketing SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO Includes guidance for creating your own neuromarketing plan Advance your business or career by creating persuasive messages based on the working principle of the brain.