Emerging Markets in an Upside Down World

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Publisher : John Wiley & Sons
ISBN 13 : 1118879678
Total Pages : 280 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Emerging Markets in an Upside Down World by : Jerome Booth

Download or read book Emerging Markets in an Upside Down World written by Jerome Booth and published by John Wiley & Sons. This book was released on 2014-04-21 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is upside down. The emerging market countries are more important than many investors realise. They have been catching up with the West over the past few decades. Greater market freedom has spread since the end of the Cold War, and with it institutional changes which have further assisted emerging economies in becoming more productive, flexible, and resilient. The Western financial crisis from 2008 has quickened the pace of the relative rise of emerging markets - their relative economic power, and with it political power, but also their financial power as savers, investors and creditors. Emerging Markets in an Upside Down World - Challenging Perceptions in Asset Allocation and Investment argues that finance theory has misunderstood risk and that this has led to poor investment decisions; and that emerging markets constitute a good example of why traditional finance theory is faulty. The book accurately describes the complex and changing global environment currently facing the investor and asset allocator. It raises many questions often bypassed because of the use of simplifying assumptions and models. The narrative builds towards a checklist of issues and questions for the asset allocator and investor and then to a discussion of a variety of regulatory and policy issues. Aimed at institutional and retail investors as well as economics, finance, business and international relations students, Emerging Markets in an Upside Down World covers many complex ideas, but is written to be accessible to the non-expert.

Operating in Emerging Markets

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Publisher : Pearson Education
ISBN 13 : 0132983389
Total Pages : 353 pages
Book Rating : 4.1/5 (329 download)

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Book Synopsis Operating in Emerging Markets by : Luciano Ciravegna

Download or read book Operating in Emerging Markets written by Luciano Ciravegna and published by Pearson Education. This book was released on 2013 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master a complete roadmap for emerging market business success and profitability! Emerging markets are generating unprecedented opportunities, but they are far more complex and risky than they may seem. Profiting in these markets entails retooling business models, products, and strategies to exploit these differences, instead of falling victim to them. Too many American, European and Japanese companies continue to operate with a "developed world" mentality that seeks to merely adapt existing products and strategies, while underestimating the unique challenges of managing a business in radically different contexts. Operating in Emerging Markets draws from real-life examples and today's most valuable research to offer a step-by-step blueprint for improving profitability in emerging markets. Pioneering researchers Dr. Luciano Ciravegna and Dr. Robert Fitzgerald walk you through understanding the true risks and challenges; identifying and investing the right resources; developing the right strategies, products, and processes; and learning from both the successes and failures that have come before you. An indispensable resource for all decision-makers in companies that are (or plan to) operating in emerging markets; and for all graduate business students who may do so in the future. "Publications devoted to rapidly transforming economies are on the rise, but the contribution is often marginal. This new book, Operating in Emerging Markets , authored by Luciano Ciravegna, Robert Fitzgerald, and Sumit Kundu, is an exception. It provides valuable insights into what makes these economies grow and prosper. Most importantly, it responds to the need for practical approaches to tapping emerging markets. Thus it should assist current and future managers in navigating these high-potential but high-risk countries." --S. Tamer Cavusgil, Callaway Professorial Chair and Executive Director, CIBER, J. Mack Robinson College of Business. Georgia State University

Market Upside Down

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Author :
Publisher : FT Press
ISBN 13 : 0137069111
Total Pages : 340 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis Market Upside Down by : Vinh Q. Tran

Download or read book Market Upside Down written by Vinh Q. Tran and published by FT Press. This book was released on 2010-01-25 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The U.S. economic crisis of 2008 isn't over! The next bubble, explosive government debt, is brewing. At the same time, the economy can't generate growth, the treasury is exhausted, the Fed's balance sheet is over-stressed, consumers remain deep in debt, and short-term interest rates are at near-zero. Intelligent investors can't just mourn the death of easy profits: they want and need new strategies for success through history's potentially worst equity market. In Market Upside Down, Dr. Vinh Q. Tran presents those strategies. Tran begins by explaining why the U.S. financial crisis will only get worse. He then provides professional and active investors a comprehensive framework for profiting in an upside down market that could last for decades. Drawing on his market expertise, as well as experience as money manager to institutional and wealthy investors, Tran shows how to build wealth and generate return in times of crisis with a focus on what will matter most in the coming years: liquidity and risk management. Tran helps investors explore global investments and opportunities that won't depend on the troubled U.S. economy or a reinvigorated market soaring, and shows how to profit from the coming age of scarcity. Along the way, he demonstrates how to use fixed income, hedge funds, and non-traditional investments, with minimal equity risks to create a portfolio that is positioned to provide liquidity, profits and importantly to weather future crises.

The Little Book of Emerging Markets

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118153812
Total Pages : 226 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis The Little Book of Emerging Markets by : Mark Mobius

Download or read book The Little Book of Emerging Markets written by Mark Mobius and published by John Wiley & Sons. This book was released on 2012-04-24 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The information you need to invest in emerging markets, in one Little Book The world's economies are in a state of flux. The traditional dominance of the G7 countries is being challenged by emerging market nations like Brazil and India, and while investment opportunities in these countries abound, the risks can be extremely high. In this Little Book, Mark Mobius, an internationally-renowned expert on emerging market funds, explains the ins and outs of emerging market investment, providing practical guidance on picking industries and companies likely to win, and explaining why policies and regulations matter as much as balance sheets, how to recognize global contenders, techniques for managing risk, and how to get out at the right time. The emerging markets are expected to be a key driver of future global economic growth, and with The Little Book of Emerging Markets in hand, you have everything you need to take full advantage of these incredible opportunities. Explains how to pick the industries and companies mostly likely to boom, why policies and regulation are key to making intelligent investment decisions, how to recognize genuine opportunities, and much more Includes invaluable techniques for managing your risk Shows you how to get your money in and out of emerging markets without being burned The Little Book of Emerging Markets is the perfect little guide to the world's most exciting investment opportunities.

The Emerging Markets Century

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Publisher : Simon and Schuster
ISBN 13 : 141654822X
Total Pages : 387 pages
Book Rating : 4.4/5 (165 download)

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Book Synopsis The Emerging Markets Century by : Antoine van Agtmael

Download or read book The Emerging Markets Century written by Antoine van Agtmael and published by Simon and Schuster. This book was released on 2007-01-09 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this vital book, visionary international investment manager Antoine van Agtmael -- the pioneer who coined the term "emerging markets" -- pulls back the curtain on the new powerhouses of the world economy. Picking up where Thomas Friedman's The World Is Flat left off, he persuasively demonstrates that the world's center of gravity is already tipping decisively in favor of the emerging economies. With this seismic shift, competitive challenges and investment risks are also being dramatically transformed, while new opportunities are arising for those who are alert to them. A new breed of world-leading companies are catching their Western competitors off guard. Household names of today -- IBM, Ford, Sony, and Shell -- are in danger of becoming has-beens as these more innovative new superstars in the emerging markets claim dominance. Understanding how they have become world-class market leaders, and where they are taking the world economy, is crucial to understanding not only the future of globalization, but the future of Western competitiveness. Each year we are buying more planes from Brazil's Embraer, refrigerators from China's Haier appliance maker, smart cell phones from Taiwan's HTC, and gas from Russia's Gazprom. How have these relative unknowns come so far in the world markets so fast? What are they doing right that their Western competitors are doing wrong, and how can Western companies face the intensifying challenges and survive? With in-depth, inside knowledge of these emerging powerhouses that's based on his thirty years of working, traveling, and investing in emerging markets and his extraordinary access to the leading companies, van Agtmael trains his experienced analyst's eye on twenty-five of the top emerging giants, taking readers into the executive suites and labs where they are outmaneuvering their Western rivals. Profiling these major players, such as Korea's Samsung Electronics, China's computer maker Lenovo, Brazil's iron ore giant CVRD, and India's Infosys, van Agtmael divulges their strategies for growth, and analyzes how their rise to dominance will change our lives. His unique insights point the way to how we in the West can capitalize on the opportunities these companies represent while also mobilizing a powerful response to the challenges they present. The Emerging Markets Century is a compelling and necessary read for anyone who wants to understand the true magnitude of change under way in the global economy today.

Emerging Markets

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Author :
Publisher : Rowman & Littlefield
ISBN 13 : 0815705654
Total Pages : 225 pages
Book Rating : 4.8/5 (157 download)

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Book Synopsis Emerging Markets by : Eswar S. Prasad

Download or read book Emerging Markets written by Eswar S. Prasad and published by Rowman & Littlefield. This book was released on 2011-02-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emerging market economies (EMEs) have become the darlings of international investors and the focus of enormous attention in academic, media, and policy circles. M. Ayhan Kose and Eswar Prasad present the definitive account of the evolution of EMEs and use the lens of the global financial crisis to evaluate their strengths and weaknesses. Led by a set of large and dynamic countries—including Brazil, China, India, and Russia—EMEs have become a dominant presence in the world economy. They now account for a substantial share of world output and have been a major driver of global growth during the past decade. They are significant players in international trade and financial flows and are beginning to exert rising clout in global policy debates. However, the financial crisis of 2007–09 and the worldwide recession that followed cast a pall over the notion that EMEs had become self-reliant and "decoupled" from demand conditions in and financial flows from advanced countries. Kose and Prasad, prominent experts on emerging market economies and globalization, draw on their extensive research to assess the resilience of EMEs in the face of the global financial crisis. Their analysis shows that EMEs, as a group, weathered the crisis much better than the advanced countries, and most of these economies have bounced back rapidly from the global recession. The authors track down the reasons for this resilience and explain why some countries in this group have done better than others. Based on this analysis, they draw lessons for the durability and sustainability of these economies' long-term growth. This book is important reading for anyone trying to anticipate the future growth of emerging markets or contemplating business opportunities in these economies.

Money Power and Financial Capital in Emerging Markets

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Author :
Publisher : Routledge
ISBN 13 : 1000769003
Total Pages : 236 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis Money Power and Financial Capital in Emerging Markets by : Ilias Alami

Download or read book Money Power and Financial Capital in Emerging Markets written by Ilias Alami and published by Routledge. This book was released on 2019-12-09 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive investigation of the messy and crisis-ridden relationship between the operations of capitalist finance, global capital flows, and state power in emerging markets. The politics, drivers of emergence, and diversity of these myriad forms of state power are explored in light of the positionality of emerging markets within the network of space and power relations that characterises contemporary global finance. The book develops a multi-disciplinary perspective and combines insights from Marxist political economy, post-Keynesian economics, economic geography, and postcolonial and feminist International Political Economy. Alami comprehensively reviews the theories, histories, and geographies of cross-border finance management, and develops a conceptual framework which allows unpacking the complex entanglement of constraint and opportunities, of growing integration and tight discipline, that cross-border finance represents for emerging markets. Extensive fieldwork research provides an in-depth comparative critical interrogation of the policies and regulations deployed in Brazil and South Africa. This volume will be especially useful to those researching and working in the areas of international political economy, contemporary geographies of money and finance, and critical development studies. It should also prove of interest to policy makers, practitioners, and activists concerned with the relation between finance and development in emerging markets and beyond.

Frontier

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Publisher : John Wiley & Sons
ISBN 13 : 1118823737
Total Pages : 437 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Frontier by : Gavin Serkin

Download or read book Frontier written by Gavin Serkin and published by John Wiley & Sons. This book was released on 2015-04-27 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get ahead of emerging markets with top-performer picks for up-and-comers Frontier helps investors successfully navigate markets that are yet to “emerge,” with expert advice on spotting opportunities and minimising risks. With first-hand insights into frontier markets as we travel with big-name fund managers from Mark Mobius to Morgan Stanley, this practical guide ranks countries, stocks and bonds on a five- to ten-year horizon to steer investors toward the most promising destinations. Written in a compelling and accessible travelogue narrative, each chapter covers a specific country, providing invaluable market analysis and a deep understanding of the political, economic, and social background of those most likely to outperform. The key focus is on fresh ideas, based on the assessments from top performing money managers when meeting challenges, hostilities or adversity, and observations after interviewing high-level government officials and executives. With advanced economies shackled by debt and sluggish growth, investors are increasingly turning to emerging markets for better returns. Yet the money managers who came out on top in China, India, and Brazil are now focusing their attention on markets that have not yet emerged. This book applies the perspective of ten of the most successful fund managers in their field, providing an unparalleled guide to assessing investment potential in places better known for conflict, poverty and corruption. · Discover which markets have the best prospects, and which are potential disasters · Analyse individual markets by metrics including macro data, global relative value comparisons of stocks and bonds, buy/ sell triggers, and more · Learn which industries, stocks and bonds should be considered in each market · Examine each country through real-life on-the-ground assessment of corruption, conflict and other risks as well as inspirational breakthroughs that signal opportunities This is a practical manual for all investors - whether students or professionals - wanting to get to know the most promising new markets while avoiding the pitfalls. A must-read for corporate executives seeking global capital, Frontier provides a better understanding of the changing international investment dynamic. Robin Wigglesworth, FT: “Invaluable.” Mark Mobius, Templeton: “I love it! Beautiful descriptive writing.” Aliko Dangote, Wealthiest African: “Captivating tales, masterly woven.”

Global Financial Crisis and Its Ramifications on Capital Markets

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Author :
Publisher : Springer
ISBN 13 : 3319470213
Total Pages : 659 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Global Financial Crisis and Its Ramifications on Capital Markets by : Ümit Hacioğlu

Download or read book Global Financial Crisis and Its Ramifications on Capital Markets written by Ümit Hacioğlu and published by Springer. This book was released on 2017-01-20 with total page 659 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book assesses the 2008-2009 financial crisis and its ramifications for the global economy from a multidisciplinary perspective. Current market conditions and systemic issues pose a risk to financial stability and sustained market access for emerging market borrowers. The volatile environment in the financial system became the source of major threats and some opportunities such as takeovers, mergers and acquisitions for international business operations. This volume is divided into six sections. The first evaluates the 2008-2009 Global Financial Crisis and its impacts on Global Economic Activity, examining the financial crisis in historical context, the economic slowdown, transmission of the crisis from advanced economies to emerging markets, and spillovers. The second section evaluates global imbalances, especially financial instability and the economic outlook for selected regional economies, while the third focuses on international financial institutions and fiscal policy applications. The fourth section analyzes the capital market mechanism, price fluctuations and global trade activity, while the fifth builds on new trends and business cycles to derive effective strategies and solutions for international entrepreneurship and business. In closing, the final section explores the road to economic recovery and stability by assessing the current outlook and fiscal strategies.

Fisher Investments on Emerging Markets

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Publisher : John Wiley and Sons
ISBN 13 : 0470567430
Total Pages : 244 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Fisher Investments on Emerging Markets by : Fisher Investments

Download or read book Fisher Investments on Emerging Markets written by Fisher Investments and published by John Wiley and Sons. This book was released on 2009-10-23 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fifth installment of the Fisher Investments On series is a comprehensive guide to understanding and analyzing investment opportunities within emerging markets. Growing in relative importance in recent years, emerging markets offer dynamic and unique opportunities. Fisher Investments on Emerging Markets can benefit both new and seasoned investors, covering everything from regional basics to country-specific insights to practical investing tactics, including common pitfalls to avoid. This book begins with an overview of emerging markets, followed by a historical narrative of the major emerging market regions—with emphasis on the economic, political, and sentiment drivers that help shape the investing landscape. Discusses regional, and even country-specific, drivers. Examines the major regions, including Russia, China, Latin America, and Asia. Addresses the challenges unique to emerging and developing regions, and some common pitfalls to avoid. Delves into top-down investment methodology as well as individual security analysis. Outlines a five-step process to help differentiate firms in emerging markets—designed to help you identify ones with the greatest probability of outperforming Provides investment strategies for a variety of market environments Filled with in-depth insights and expert advice, Fisher Investments on Emerging Markets provides a framework for understanding emerging markets. With this book as your guide, you can quickly gain a global perspective on emerging markets and discover strategies to help achieve your investing goals.

The Emerging Markets Century

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Author :
Publisher :
ISBN 13 : 9781416577478
Total Pages : 0 pages
Book Rating : 4.5/5 (774 download)

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Book Synopsis The Emerging Markets Century by : Antoine W. van Agtmael

Download or read book The Emerging Markets Century written by Antoine W. van Agtmael and published by . This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Emerging Markets For Dummies

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470878932
Total Pages : 593 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Emerging Markets For Dummies by : Ann C. Logue, MBA

Download or read book Emerging Markets For Dummies written by Ann C. Logue, MBA and published by John Wiley & Sons. This book was released on 2011-01-11 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emerging Markets For Dummies provides readers with an understanding of emerging markets and their place in our economy. Savvy investors and business managers will find the important information and advice they need to incorporate these growth areas into their business and investment plans.

The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071782907
Total Pages : 320 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands by : Amitava Chattopadhyay

Download or read book The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands written by Amitava Chattopadhyay and published by McGraw Hill Professional. This book was released on 2012-06-15 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Breakthrough strategies for emulating or competing with your newest and toughest threat: innovative companies in emerging-market nations Western organizations are quickly losing influence to emerging market multinationals, as evidenced by such developments as Tata Motors’s acquisitions of Land Rover and Jaguar; Lenovo’s purchase of IBM’s ThinkPad business; HTC’s stature as the fourth largest global smartphone manufacturer; Haier’s 5% global appliance market share; and LG, Samsung, and Hyundai rise in the automobile, appliance, and consumer electronics market. To help you compete, The New Emerging Market Multinationals outlines the disruptive strategies deployed by emerging-market multinationals (EMNCs) and provides breakthrough strategies for following in their footsteps or beating them at their own game. Amitava Chattopadhyay is the L'Oreal Chaired Professor of Marketing-Innovation and Creativity at INSEAD. Rajeev Batra is the S.S. Kresge Professor of Marketing at the Ross School of Business at the University of Michigan. Aysegul Ozsomer is associate professor of Marketing at Koç University, Istanbul, Turkey.

Handbook of Emerging Market Multinational Corporations

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1782545018
Total Pages : 304 pages
Book Rating : 4.7/5 (825 download)

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Book Synopsis Handbook of Emerging Market Multinational Corporations by : Mehmet Demirbag

Download or read book Handbook of Emerging Market Multinational Corporations written by Mehmet Demirbag and published by Edward Elgar Publishing. This book was released on 2015-02-27 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Emerging Market Multinational Corporations focuses on why emerging market multinationals internationalize, how they do so and the advantages they explore and exploit as they internationalize. The Handbook highlights the requirement for

Consumer Innovation at the Base of the Pyramid

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 3658051051
Total Pages : 170 pages
Book Rating : 4.6/5 (58 download)

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Book Synopsis Consumer Innovation at the Base of the Pyramid by : Sarah Praceus

Download or read book Consumer Innovation at the Base of the Pyramid written by Sarah Praceus and published by Springer Science & Business Media. This book was released on 2014-04-09 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Approximately one-third of the world’s population lives in poverty at the global Base of the economic Pyramid (BoP). Sarah Friderieke Praceus quantitatively investigates patterns and characteristics of a large sample of innovations developed by people living at the BoP in India. Differences and commonalities versus consumer innovations from the developed world are assessed and effects of innovation-relevant resources and contextual factors on the innovative outcomes are examined. The findings indicate that poor consumer innovators and their wealthier counterparts share similar stable demographic predispositions and preferences while the phenomenon adapts to the specific resource-scarce context and different living conditions at the BoP. Finally, user innovation research from developed markets appears not to be entirely transferable to subsistence markets.

Innovation in Emerging Markets

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Publisher : Springer
ISBN 13 : 1137480297
Total Pages : 307 pages
Book Rating : 4.1/5 (374 download)

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Book Synopsis Innovation in Emerging Markets by : J. Haar

Download or read book Innovation in Emerging Markets written by J. Haar and published by Springer. This book was released on 2016-11-16 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation is sweeping the globe at breakneck speed, and emerging markets are where tremendous growth and opportunity reside. Jerry Haar and Ricardo Ernst delve into the forces and drivers that shape innovation in emerging markets and present case studies, along with a summation of the key features and outlook for innovation over the next decade.

Emerging Markets Rule: Growth Strategies of the New Global Giants

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071798129
Total Pages : 240 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Emerging Markets Rule: Growth Strategies of the New Global Giants by : Mauro Guillen

Download or read book Emerging Markets Rule: Growth Strategies of the New Global Giants written by Mauro Guillen and published by McGraw Hill Professional. This book was released on 2012-11-16 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: SEIZE THE ADVANTAGE IN THE GLOBAL WAR FOR MARKET SHARE Winner of the 2013 Small Business Book Award - Top 10 Overall The newest economic behemoth, China, is snatching market share from the U.S., Japan, and Europe at an alarming rate. But China isn't alone. The world's largest producers of biofuel, meat, consumer electronics, regional jets, baked goods, candy, and many other products are all emerging market multinationals (EMMs). And industries poised to be taken over by EMMs include personal computers, IT services, mining, wind turbines, and cement. The balance of power in the global economy is shifting. Are you in a position to compete with the most energetic, imaginative companies on the planet? In Emerging Markets Rule, two experts on the global shift in economic hegemony explain what is happening, why it is happening--and how you can prevent it from happening to you. The authors provide an action plan based on leaner, more operationally proficient ways for maintaining the competitive advantage based on seven new axioms of global competitiveness: Execute, strategize, and execute again Cater to the niches Scale to win Embrace chaos Acquire smart Expand with abandon No sacred cows! Emerging market multinationals are here to stay; they're not going to go away, even when the global economy rights itself. "What began as a necessity--a kind of guerilla-business warfare against the corporate superpowers--has now evolved into best practices and is on its way to becoming what everyone needs to know," the authors write. "Simply put, down is up. The weak have become strong." You need to learn these new "best practices" now because tomorrow will be too late. Emerging Markets Rule is your road map for business success in the increasingly competitive, chaotic global markets. "Emerging-market multinationals have reshaped global competition. Using well-articulated views duly substantiated with facts, this book explains why and how they have become formidable players in both high-technology and traditional industries. This book is a worthy read for businesses and individuals alike seeking to comprehend the phenomenon of the emerging market multinational." -- S. D. Shibulal, CEO and Managing Director , Infosys "This book shows the strength and potential of companies that stand out in emerging markets, reaffirming entrepreneurship, innovation, and sustainability as fundamental factors for the outbreak of global competitors." -- Alessandro Carlucci , CEO, Natura Cosmeticos "The authors have touched on an important idea that emerging market growth can often be tapped by companies located in those markets. This is an essential book leading us to identify the niche markets and strategies for those emerging markets. A must for all international companies with growth ambitions." -- Leonard A. Lauder, Chairman Emeritus, The Estee Lauder Companies "A must-read for any company on its way to becoming a global one. You will learn from companies that have developed unique ways of competing in tough markets such as China and India." -- Jorge Zarate , China General Manager, Grupo Bimbo