Email Marketing in a Digital World

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Author :
Publisher : Business Expert Press
ISBN 13 : 1606499939
Total Pages : 168 pages
Book Rating : 4.6/5 (64 download)

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Book Synopsis Email Marketing in a Digital World by : Richard C. Hanna

Download or read book Email Marketing in a Digital World written by Richard C. Hanna and published by Business Expert Press. This book was released on 2015-12-18 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite annual predictions of its demise, email marketing remains one of the most important tools for businesses and other organizations. The reason is simple. Other communication tools, including social and digital media channels, cannot duplicate or recreate the unique capabilities of email marketing. This book is for those who wish to learn more about how email marketing works, whether as students, teachers, or practitioners. The authors recap the history of email and email marketing and explain how it informs email today. They cover the fundamentals of email marketing, including types of emails, the elements of an email, email metrics, best practices for email for improving performance, list development, and the benefits of segmenting an email list. Also addressed are special topics in email strategy, including the psychology of email recipients, AB testing for optimizing email elements, integrating email with social media, and aligning email with big data sources.

Marketing in the Digital Age

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Author :
Publisher :
ISBN 13 : 9781078159999
Total Pages : 374 pages
Book Rating : 4.1/5 (599 download)

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Book Synopsis Marketing in the Digital Age by : Eric D Schulz

Download or read book Marketing in the Digital Age written by Eric D Schulz and published by . This book was released on 2019-07-07 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence, marketing automation and digital marketing tools help marketers target and reach consumers more effectively than ever before.There's a lot to understand in this new high-tech environment - social influencers, contextual digital ads, search engine optimization, paid search, Google Display Network, Facebook, pay-per-click, keyword auctions, programmatic advertising, social media marketing, walled gardens, email marketing, texting, mobile marketing, native advertising, content marketing, Amazon and more.This book is designed to help you understand and make sense of digital marketing innovation and how it integrates with traditional marketing best practices and strategies, creating a framework that will help you develop and execute successful marketing plans in this digital-first world.

Email Marketing in A Digital Age

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Author :
Publisher : OSTRICH PUBLISHERS
ISBN 13 : 1085854426
Total Pages : 118 pages
Book Rating : 4.0/5 (858 download)

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Book Synopsis Email Marketing in A Digital Age by : FRANK DAPPAH

Download or read book Email Marketing in A Digital Age written by FRANK DAPPAH and published by OSTRICH PUBLISHERS. This book was released on 2019-08-27 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Email Marketing in A Digital Age is a simple, easy-to-read guide on Email marketing. This 150-page book will guide any small business owner or entrepreneur through the process of setting up and deploying effective email marketing campaigns. You will also learn how to incorporate Social media into your email marketing strategy, and many more.

Aesthetic Clinic Marketing in the Digital Age

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Author :
Publisher : CRC Press
ISBN 13 : 1351230662
Total Pages : 269 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Aesthetic Clinic Marketing in the Digital Age by : Wendy Lewis

Download or read book Aesthetic Clinic Marketing in the Digital Age written by Wendy Lewis and published by CRC Press. This book was released on 2017-12-14 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media provides a new way for aesthetic practitioners to connect with consumers and to differentiate their clinics. However, to most clinic managers and practitioners, digital media represents a sea of confusion that they cannot even begin to know how to navigate. With over 20 years of experience in medical aesthetics, Lewis offers a unique understanding of the challenges clinics face every day to market their products and services ethically, manage patients and stay profitable. This text serves as an expert user's guide written specifically for healthcare professionals in need of an in-depth introduction and comprehensive actionable program for digital marketing, social media, and aesthetic clinic management. It is a must-read for practitioners.

AI-Powered Creativity: Revolutionizing Content Creation in the Digital Age

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Author :
Publisher : Pure Water Books
ISBN 13 :
Total Pages : 115 pages
Book Rating : 4./5 ( download)

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Book Synopsis AI-Powered Creativity: Revolutionizing Content Creation in the Digital Age by : DIZZY DAVIDSON

Download or read book AI-Powered Creativity: Revolutionizing Content Creation in the Digital Age written by DIZZY DAVIDSON and published by Pure Water Books. This book was released on 2024-08-08 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: Struggling to fully understand how AI can revolutionize your content creation process? Are you overwhelmed by the rapid advancements in AI technology and unsure how to leverage it for your creative projects? Look no further! “AI-Powered Creativity: Revolutionizing Content Creation in the Digital Age” is your ultimate guide to mastering AI tools and techniques that will transform your content creation journey. This book demystifies AI, making it accessible and actionable for content creators of all levels. Benefits of Reading This Book: Unlock the Power of AI: Learn how to automate routine tasks, generate innovative content ideas, and enhance your work with AI-driven tools. Boost Productivity: Discover how AI can streamline your workflow, allowing you to focus on what truly matters—creating engaging content. Stay Ahead of Trends: Use AI to monitor viral trends and optimize your content for maximum reach and impact. Enhance Accessibility: Make your content more inclusive with AI-generated transcripts, subtitles, and translations. Personalize Your Content: Tailor your content to individual preferences, increasing engagement and loyalty. Why This Book is a Must-Read: Comprehensive Coverage: From automating tasks to optimizing SEO, this book covers all aspects of AI in content creation. Practical Insights: Real-world examples and case studies illustrate how successful creators are leveraging AI. Expert Guidance: Written by industry experts, this book provides actionable tips and strategies to implement AI effectively. Bullet Points Automate routine tasks with AI tools Generate innovative content ideas Enhance content quality and SEO Analyze audience engagement with AI Personalize content for better engagement Monitor and target viral trends Improve content accessibility Call to Action: Don’t miss out on the opportunity to revolutionize your content creation process. Get your copy of “AI-Powered Creativity: Revolutionizing Content Creation in the Digital Age” today and become an AI-savvy content creator!

Digital and Social Media Marketing

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Author :
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Unlocking Success: The Art of Strategic Marketing in the Digital Age

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Author :
Publisher : Samuel Inbaraja S
ISBN 13 :
Total Pages : 114 pages
Book Rating : 4.2/5 (235 download)

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Book Synopsis Unlocking Success: The Art of Strategic Marketing in the Digital Age by : Samuel Inbaraja S

Download or read book Unlocking Success: The Art of Strategic Marketing in the Digital Age written by Samuel Inbaraja S and published by Samuel Inbaraja S. This book was released on 2023-08-04 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Unlocking Success: The Art of Strategic Marketing in the Digital Age" is not just theory; it incorporates several case studies that illustrate real-world application of strategies in various business contexts. The book also offers a special section on 'Boost Your Stamina with Easyfit's Personalized Fitness Journey,' connecting the concepts of strategic marketing to personal health and wellbeing. This comprehensive guide is a valuable resource for marketers, business owners, entrepreneurs, and students who aspire to understand and succeed in the dynamic world of digital marketing. Its practical insights and case studies bring marketing strategies to life, setting you on the right path towards unlocking success.

The New Marketing

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Author :
Publisher : SAGE
ISBN 13 : 152973830X
Total Pages : 317 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis The New Marketing by : Cheryl Burgess

Download or read book The New Marketing written by Cheryl Burgess and published by SAGE. This book was released on 2020-07-27 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results. From the bestselling authors of The Social Employee, and LinkedIn Learning course authors, comes a powerful new textbook that cracks the marketing code in our hyper-focused digital age. The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation. We can’t predict the future. But our goal is to help make Masters/MBA students and marketing practitioners future-ready and successful.

Principles of Marketing for a Digital Age

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Author :
Publisher : SAGE
ISBN 13 : 1526485354
Total Pages : 552 pages
Book Rating : 4.5/5 (264 download)

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Book Synopsis Principles of Marketing for a Digital Age by : Tracy L. Tuten

Download or read book Principles of Marketing for a Digital Age written by Tracy L. Tuten and published by SAGE. This book was released on 2019-12-28 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: Student-led in its design and development, the book incorporates digital marketing as central to what marketers do, and combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing in a digital age. The author integrates digital and social media marketing throughout the chapters and through student involvement in the development of it, the text has been made to be approachable and to appeal to students, with infographics, numerous images, and an engaging writing style. It facilitates the "flipped" approach to classroom teaching and is supported by a number of features and activities in every chapter, encouraging students to undertake course reading, class participation and revision. It includes case studies from global companies such as Airbnb, Amazon, Apple, Burberry, eBay, Etsy, Google, IKEA, Nespresso, Netflix, Nike and Uber. It also takes a social view of marketing, featuring cases tied to the UN’s PRME initiative to aid students in becoming sustainably-minded individuals. The book is complemented by online instructor resources, including chapter-specific PowerPoint slides, an instructor manual, flipped classroom activities, as well as open access multiple choice questions (with solutions), videos, case studies, web links, a glossary and American Marketing Association (AMA) journal articles for students.

Membership Marketing in the Digital Age

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Author :
Publisher : Rowman & Littlefield
ISBN 13 : 1442259825
Total Pages : 453 pages
Book Rating : 4.4/5 (422 download)

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Book Synopsis Membership Marketing in the Digital Age by : Patricia Rich

Download or read book Membership Marketing in the Digital Age written by Patricia Rich and published by Rowman & Littlefield. This book was released on 2015-12-03 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: Membership marketing and management is an ever more demanding role within the institutions served—meeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions. The demands are diverse and ever-changing. This book addresses all aspects of management, expectations and productivity of a membership program in the digital age. Benchmarking, best practices and realistic outcomes are presented. Membership Marketing In The Digital Age is a membership manager’s reference book to what works and how on relevant topics such as: Member acquisition Membership planning and projections Membership retention and renewals Membership servicing, engagement and loyalty It features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here’s a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.

Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing

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Author :
Publisher : World Scientific
ISBN 13 : 9811216991
Total Pages : 404 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing by : Milton Kotler

Download or read book Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing written by Milton Kotler and published by World Scientific. This book was released on 2020-08-26 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. As such, the authors advocate for firms to restructure their digital marketing strategy around the 4R system.

Marketing in the Digital Age

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Author :
Publisher : Tanisha Owens
ISBN 13 :
Total Pages : 52 pages
Book Rating : 4.3/5 (33 download)

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Book Synopsis Marketing in the Digital Age by : Tanisha Owens

Download or read book Marketing in the Digital Age written by Tanisha Owens and published by Tanisha Owens. This book was released on 2023-05-12 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an era where the internet reigns supreme, Marketing in the Digital Age is your essential guide to navigating the dynamic landscape of online advertising and social media. This book delves into the core strategies that power successful digital marketing campaigns, from understanding consumer behavior and leveraging data analytics to mastering the latest trends in social media platforms. Whether you're a seasoned marketer looking to enhance your digital skill set or a newcomer eager to make an impact, this comprehensive resource equips you with the tools and insights needed to thrive in today's fast-paced digital world. Learn how to craft compelling content, optimize your online presence, and turn clicks into conversions with proven techniques and real-world examples. Marketing in the Digital Age is more than just a guide—it's your roadmap to mastering the art and science of digital marketing.

Mastering Marketing: strategies for success in the digital age

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Author :
Publisher : SAGAR SHINDE
ISBN 13 :
Total Pages : 231 pages
Book Rating : 4.3/5 (963 download)

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Book Synopsis Mastering Marketing: strategies for success in the digital age by : SAGAR SHINDE

Download or read book Mastering Marketing: strategies for success in the digital age written by SAGAR SHINDE and published by SAGAR SHINDE. This book was released on 2023-05-30 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Title: Mastering Marketing: Strategies for Success in the Digital Age Author: Sagar Shinde Description: In the fast-paced and ever-changing world of digital marketing, staying ahead of the competition is essential to achieving success. "Mastering Marketing: Strategies for Success in the Digital Age" is your comprehensive guide to navigating this dynamic landscape and unlocking the full potential of your marketing efforts. Written by renowned marketing expert Sagar Shinde, this book offers a deep dive into the strategies, tactics, and techniques that will empower you to craft compelling campaigns, engage your target audience, and drive tangible results in the digital realm. Whether you're a seasoned marketer or just starting out, this book is your roadmap to mastering the art of marketing in the digital age. Inside, you'll discover: 1. A solid foundation: Lay the groundwork for success by understanding the core principles and fundamentals of marketing in the digital era. Explore the customer journey, market segmentation, and brand positioning to create a strong marketing strategy. 2. Digital channels and platforms: Dive into the vast array of digital channels available to marketers today. Learn how to leverage social media, search engine optimization (SEO), content marketing, email marketing, and more to effectively reach and engage your target audience. 3. Data-driven decision making: Discover the power of analytics and data-driven insights in shaping your marketing strategies. Uncover techniques for gathering and analyzing data, and learn how to make informed decisions to optimize your campaigns and drive better results. 4. Cutting-edge trends and technologies: Stay ahead of the curve by exploring emerging trends and technologies shaping the future of digital marketing. From artificial intelligence (AI) and chatbots to influencer marketing and virtual reality (VR), uncover how to harness these tools to stay relevant and deliver innovative experiences to your audience. 5. Engaging storytelling: Learn the art of storytelling and how it can be used to captivate and connect with your target audience. Discover techniques for crafting compelling narratives and developing content that resonates in the digital landscape. With practical examples, real-world case studies, and actionable insights, "Mastering Marketing" equips you with the knowledge and skills needed to excel in the digital age. Whether you're a business owner, marketing professional, or aspiring marketer, this book will empower you to take your marketing strategies to new heights and drive success in the ever-evolving digital landscape. Get ready to unlock your full marketing potential and become a master in the art of marketing in the digital age with "Mastering Marketing: Strategies for Success in the Digital Age" by Sagar Shinde.

Storytelling in the Digital Age

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Author :
Publisher : Charitychannel LLC
ISBN 13 : 9781938077791
Total Pages : 200 pages
Book Rating : 4.0/5 (777 download)

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Book Synopsis Storytelling in the Digital Age by : Julia Campbell

Download or read book Storytelling in the Digital Age written by Julia Campbell and published by Charitychannel LLC. This book was released on 2017 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Storytelling is a hot topic for nonprofits. Actually, it's the hottest topic! This book is carefully designed to help busy nonprofit practitioners and volunteers to use storytelling to grow support and to keep donors engaged. Storytelling for nonprofits is all about crafting authentic, real, emotional stories about the work that you do every day.

Redefining Commerce and Management: New Paradigms for the Digital Age (Volume 2)

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Author :
Publisher : Authors Click Publishing
ISBN 13 : 9366650198
Total Pages : 306 pages
Book Rating : 4.3/5 (666 download)

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Book Synopsis Redefining Commerce and Management: New Paradigms for the Digital Age (Volume 2) by : Dr. Gurupada Das

Download or read book Redefining Commerce and Management: New Paradigms for the Digital Age (Volume 2) written by Dr. Gurupada Das and published by Authors Click Publishing . This book was released on with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Redefining Commerce and Management: New Paradigms for the Digital Age – Vol 2" is an edited volume curated by Dr. Gurupada Das, a distinguished Assistant Professor at Trivenidevi Bhalotia College, Raniganj, West Bengal. This book compiles more than 20 insightful chapters that explore the profound changes and emerging trends in commerce and management brought about by digital advancements. It serves as a comprehensive resource for academics, practitioners, and students keen on understanding the intersection of digital technology and business. Vol 1 of this book was published in June 2024. This second volume builds upon the groundwork laid by its predecessor, delving deeper into the evolving landscape of digital commerce and management. As we continue to witness rapid advancements in technology, it becomes increasingly crucial to explore and understand their implications for businesses and educational institutions.

Tech Solutions for Business: Streamlining Operations in the Digital Age

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Author :
Publisher : Taiwo R. Alawiye
ISBN 13 :
Total Pages : 130 pages
Book Rating : 4./5 ( download)

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Book Synopsis Tech Solutions for Business: Streamlining Operations in the Digital Age by : Taiwo R. Alawiye

Download or read book Tech Solutions for Business: Streamlining Operations in the Digital Age written by Taiwo R. Alawiye and published by Taiwo R. Alawiye . This book was released on with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the full potential of your business in the digital era with "Tech Solutions for Business", Authored by an MSc graduate of Financial Management from the University of Northampton and Business Innovation with E-business from the Birkbeck University of London. This book would help you discover cutting-edge strategies, practical insights, and real-world case studies that empower businesses to thrive in today's dynamic landscape. From e-commerce integration and cloud computing to data analytics and customer relationship management, this book offers a comprehensive guide to harnessing the power of technology for streamlined success. Whether you're an entrepreneur, business leader, or student, this book provides a roadmap to navigate the digital landscape with confidence. Embrace innovation, elevate efficiency, and create a resilient business poised for success in the digital age. Embark on a journey of transformation and lead your business to new heights with "Tech Solutions for Business: Streamlining Operations in the Digital Age." The future of your business starts here.

Selling in the Digital Age

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Author :
Publisher : Lulu.com
ISBN 13 : 0359648231
Total Pages : 207 pages
Book Rating : 4.3/5 (596 download)

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Book Synopsis Selling in the Digital Age by : Bruce May

Download or read book Selling in the Digital Age written by Bruce May and published by Lulu.com. This book was released on with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: