Eleventh Annual Report On New Zealand Dairy Board

Author : David M. Higgins
Publisher : Cambridge University Press
ISBN 13 : 110856528X
Total Pages : 347 pages
Book Rating : 4.1/5 (85 download)

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Download or read book Brands, Geographical Origin, and the Global Economy written by David M. Higgins and published by Cambridge University Press. This book was released on 2018-05-26 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Indications of geographic origin for foodstuffs and manufactures have become an important source of brand value since the beginnings of globalization during the late nineteenth century. In this work, David M. Higgins explores the early nineteenth-century business campaigns to secure national and international protection of geographic brands. He shows how these efforts culminated in the introduction of legal protocols which protect such brands, including, 'Champagne', 'Sheffield', 'Swiss made' watches and 'Made in the USA'. Higgins explores the major themes surrounding these indications, tying in the history of global marketing and the relevant laws on intellectual property. He also questions the effectiveness of European Union policy to promote 'regional' and 'local' foods and why such initiatives brought the EU in conflict with North America, especially the US He extends the study with a reflection on contemporary issues affecting globalization, intellectual property, less developed countries, and supply chains.