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El Poder De La Palabra En La Publicidad De Radio
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Book Synopsis El poder de la palabra en la publicidad de radio by : María Isabel Hernández Toribio
Download or read book El poder de la palabra en la publicidad de radio written by María Isabel Hernández Toribio and published by . This book was released on 2006-01-01 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: El libro constituye un intento de dar respuesta a una serie de interrogantes que surgen a la hora de elaborar la publicidad de la radio, tales como: si, como sabemos, resulta altamente eficaz la personalización del mensaje para conseguir la persuasión, ¿cómo se lleva a cabo ésta?; qué características del soporte material de transmisión otorgan más nítidamente especificidad al discurso publicitario de la radio; cuáles son las funciones que pueden atribuirse a la presencia de la música, el paralenguaje y otros efectos sonoros en la configuración global del mensaje; bajo qué formatos se presentan los mensajes publicitarios en la radio; qué valores implícitos, de diversa naturaleza, sustentan esta particular práctica discursiva, y en función de qué finalidad/es surge este perfecto entramado.
Book Synopsis Language, Media and Economy in Virtual and Real Life by : Alfredo Rizza
Download or read book Language, Media and Economy in Virtual and Real Life written by Alfredo Rizza and published by Cambridge Scholars Publishing. This book was released on 2018-11-12 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume brings together contributions concerning the relationship between languages and the economy. Paying particular attention to the topic of “names in the economy” this collection opens this relationship to further fields of interest for the study of the role of language (and linguistics) in the economy and that of the economy in the development of languages.
Book Synopsis Discurso Y Oralidad by : Luis Cortés Rodríguez
Download or read book Discurso Y Oralidad written by Luis Cortés Rodríguez and published by . This book was released on 2007 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Las palabras sin las cosas by : Pablo Nacach
Download or read book Las palabras sin las cosas written by Pablo Nacach and published by . This book was released on 2004 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Revue Roumaine de Linguistique written by and published by . This book was released on 1964 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Power of Your Words by : E. W. Kenyon
Download or read book The Power of Your Words written by E. W. Kenyon and published by Whitaker House. This book was released on 1984-01-01 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: I agree that I have what God says in His Word that I have! If you lack anything, tend to be your own worst enemy, or fail to accomplish what you say you will do, then this book will show you how to: Have strong faith Live in the positive Possess what you confess There is nothing that equals the power of your words!
Book Synopsis The Global Advertising Regulation Handbook by : Mary Alice Shaver
Download or read book The Global Advertising Regulation Handbook written by Mary Alice Shaver and published by Routledge. This book was released on 2014-12-18 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not only businesses but consumers and students as well need to understand the workings of advertising and its regulation in worldwide markets. This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents of developed countries. An important feature of this handbook is the consistent, carefully plotted format of each chapter, facilitating easy access to key information. For each country, the chapters cover the following: form of government history of regulation along with current operating regulation systems route/manner in which cases are brought forward to regulating bodies advertising codes, if any, and how they work amount of money spent on advertising by year consumerism and its role in advertising specific regulation of advertising to children, health advertising and tobacco advertising sanctions and control of advertising found inadmissible position of commercial speech in country--if any Countries included are Argentina, Australia, Canada, Chile, China/Hong Kong, Colombia, Belgium, Brazil, Denmark, Finland, France, Japan, Korea, Mexico, Peru, Portugal, Spain, Sweden, the United States, and the United Kingdom. Each chapter's contributing author is a known expert in advertising with a particular insight on that country's language, culture, and advertising industry.
Download or read book Radio Internacional written by and published by . This book was released on 1926 with total page 1244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Vaya! Nuevo written by Michael Buckby and published by Nelson Thornes. This book was released on 1995-08 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This three-stage new edition of this Spanish course for beginners leads to public examinations. Experienced practitioners and users of !Vaya! have been consulted and their suggestions have been incorporated into this new edition. It has been written to meet the requirements of the National Curriculum and the 5-14 Guidelines. Stages 1, 2 and 3 of !Vaya! Nuevo should prepare students for GCSE/Key Stage 4 examinations and Standard Grade.
Book Synopsis Historia de la Comunicación Social del Ecuador: prensa, radio, televisión y cibermedios (1792-2013) by : María Luján González Portela
Download or read book Historia de la Comunicación Social del Ecuador: prensa, radio, televisión y cibermedios (1792-2013) written by María Luján González Portela and published by Dykinson. This book was released on 2021-07-23 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Quién fue el Gutemberg de Guayaquil? ¿Cómo nace el periodismo en Guayaquil y el litoral ecuatoriano? ¿Quiénes fueron los Murillo, Irisarri, Sixto Juan Bernal, José Antonio Campos, Pérez Pazmiño? ¿Qué papel jugó la prensa guayaquileña en la independencia, en las dictaduras del s. XIX y en las del s. XX? El periodismo obrero, la caricatura, prensa y radicalismo alfarista, prensa y mujer, revolución anti esclavista, etc… son temas que también vertebran el periodismo de Manabí, Esmeraldas, Los Ríos y Santo Domingo. Todo ello aborda el tercer volumen de la colección Historia de la Comunicación Social del Ecuador, en este caso dedicado a Guayas y a las cuatro provincias del litoral. El valor general de esta obra radica, por un lado, en la rigurosa recopilación de fuentes primarias (que ascienden, entre todas las provincias del país, a cerca de 10.000, entre publicaciones periódicas, radios, televisiones y cibermedios) y fuentes secundarias; por otro lado, en contar la historia de la comunicación en relación no solo con la afiliación política de las publicaciones, sino con los hechos históricos, económicos, sociales y culturales. De este modo, estudiar la historia de la comunicación de un país es estudiar a la vez su economía, su sociedad, su pensamiento, sus creencias, su cultura, y dejar que los mismos periódicos y medios “hablen” de su razón de ser, sus ideas de país y del mundo, su visión de futuro. Se enfatizan, además, elementos a menudo ignorados en la historiografía -que a veces ha incurrido en la catalogación- como los hombres, mujeres o familias enteras que estaban detrás de aquellos primeros periódicos. La intrahistoria periodística. También la historia de los impresores que los hicieron posible, de modo muy particular en la saga de los Murillo de Guayaquil. En el caso de las provincias de Guayas, Manabí, Esmeraldas, Los Ríos y Santo Domingo de los Tsáchilas, este libro nos descubre muchos aspectos desconocidos o inexplorados del rico periodismo allí gestado. Por todo ello, seguro que será del interés no solo de periodistas y comunicadores, coterráneos o no, sino de todos aquellos atraídos por las raíces y valores de los pueblos de la costa ecuatoriana, en los que la lucha por la independencia y la libertad define su aguerrida personalidad y, por ende, su combativo periodismo.
Book Synopsis Diccionario de términos de marketing, publicidad y medios de comunicación by : Enrique Alcaraz Varó
Download or read book Diccionario de términos de marketing, publicidad y medios de comunicación written by Enrique Alcaraz Varó and published by Planeta. This book was released on 1999 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: A self-paced introduction to financial accounting which presents the ideas and terminology essential to an understanding of balance sheets, income statements, and statements of cash flows. for use with Essentials of accounting. (45p.).
Download or read book Power Words written by Joyce Meyer and published by FaithWords. This book was released on 2015-12-01 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joyce Meyer, # 1 New York Times bestselling author, helps readers tap into the life-changing power of positive words and prayer to overcome everyday problems inPower Words. Developing the habit of speaking God's Word will unlock the power of transformation in readers' lives. In this compact derivative of her bestselling book, Me and My Big Mouth, Joyce Meyer draws from personal experience and Scripture to illustrate how prayer and positive words can be used to overcome every challenge that stands in the way of fulfillment. Joyce teaches readers how to stop talking idly about their problems and use God's Power Words to defeat them.
Download or read book Oralidad written by and published by . This book was released on 1998 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis PERIODISTAS SIN MIEDO 1 by : NORMA ESTELA FERREYRA
Download or read book PERIODISTAS SIN MIEDO 1 written by NORMA ESTELA FERREYRA and published by Lulu.com. This book was released on 2010-03-09 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: RECOPILACIÓN DE NOTAS PERIODÍSTICAS MUY COMPROMETIDAS CON LA REALIDAD MUNDIAL DEL SIGLO XXI Y LAS NUEVAS FORMAS DE DOMINIO Y ESCLAVIUD
Download or read book A New Day written by Jon Secada and published by Penguin. This book was released on 2014-10-07 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: As one of the first successful Latin crossover artists, Jon Secada dominated the pop music charts in the early 90s, releasing hits such as Just Another Day and Angel and winning multiple Grammy Awards. As a Cuban refuge, Jon understands that life is about starting anew and embracing opportunities, something he never lost sight of while achieving his dream of being a performer and while building new dreams when life took unexpected turns. In his debut book, Jon shares the lessons he learned that made him the resilient person he is today. His moving message reaffirms that wisdom and strength comes from constantly reinventing yourself and finding what you’re made of through doubt and hardships, growing from adversity, and having faith in A New Day.
Book Synopsis The Everyday Life Bible by : Joyce Meyer
Download or read book The Everyday Life Bible written by Joyce Meyer and published by Hachette UK. This book was released on 2018-04-10 with total page 2208 pages. Available in PDF, EPUB and Kindle. Book excerpt: With practical commentaries, articles, and features, this new amplified version of #1 New York Times bestselling author Joyce Meyer's popular study Bible will help you live out your faith. In the decade since its original publication, The Everyday Life Bible has sold 1.1 million copies, taking its place as an invaluable resource on the Word of God. Simultaneously, Joyce Meyer's renown as one of the world's leading practical Bible teachers has grown, as she continues to study and teach daily. This new edition updates Joyce's notes and commentary to reflect the changes made in the revision of the Amplified Bible which refreshes the English and refines the amplification for relevance and clarity. The result is The Everyday Life Bible that is now easier to read and better than ever to study, understand, and apply to your everyday life.
Book Synopsis How to Succeed at Being Yourself by : Joyce Meyer
Download or read book How to Succeed at Being Yourself written by Joyce Meyer and published by FaithWords. This book was released on 2008-11-16 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: At last! The news you've been waiting for! Success, fulfillment, and satisfaction are finally within your reach. In How to Succeed at Being Yourself, Joyce Meyer will help you discover that emotional, spiritual, and social transformation are possible as you begin to see yourself in a whole new way. Through understanding who you are, you will find the confidence to take hold of lasting, fulfilling success. Experience today the joy of becoming the unique person God intended you to be!
