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El Arte De Persuadir Y Convencer En Los Negocios Harvard Deusto
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Book Synopsis Fundamentals of Marketing by : Miguel Santesmases Mestre
Download or read book Fundamentals of Marketing written by Miguel Santesmases Mestre and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the English edition of the first marketing book in Spanish to be adapted to the European Space for Higher Education, which has been written with the new requirements of the recent official degrees in mind. In addition to its theoretical presentation illustrated with many examples, each chapter starts with a business situation, and closes with a case study with practice topics, key terms and review questions, along with related Internet links and specific bibliography. In addition, teachers and students are provided with complementary on-line material on the book’s website: www.miguelsantesmases.com/fm.htm This textbook presents the fundamentals of marketing, the market, the consumer’s environment and behaviour, the marketing research, and the information systems. It later goes deeper into the marketing tools (product and services management, pricing, communication, sales, distribution and, lastly, the marketing plan), all supported by examples and case studies. Chapters dealing with relationship marketing, customer relations management, new communication technologies and emerging marketing techniques have also been included. Fundamentals of Marketing offers a modern approach, adapted to the new teaching methodologies which will make both the teaching and learning of the principles of marketing much easier.
Book Synopsis Creationism and Its Critics in Antiquity by : David Sedley
Download or read book Creationism and Its Critics in Antiquity written by David Sedley and published by Univ of California Press. This book was released on 2008-01-16 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is configured in ways that seem systematically hospitable to life forms, especially the human race. Is this the outcome of divine planning or simply of the laws of physics? Ancient Greeks and Romans famously disagreed on whether the cosmos was the product of design or accident. In this book, David Sedley examines this question and illuminates new historical perspectives on the pantheon of thinkers who laid the foundations of Western philosophy and science. Versions of what we call the "creationist" option were widely favored by the major thinkers of classical antiquity, including Plato, whose ideas on the subject prepared the ground for Aristotle's celebrated teleology. But Aristotle aligned himself with the anti-creationist lobby, whose most militant members—the atomists—sought to show how a world just like ours would form inevitably by sheer accident, given only the infinity of space and matter. This stimulating study explores seven major thinkers and philosophical movements enmeshed in the debate: Anaxagoras, Empedocles, Socrates, Plato, the atomists, Aristotle, and the Stoics.
Book Synopsis The Social Sciences, a Semiotic View by : Algirdas Julien Greimas
Download or read book The Social Sciences, a Semiotic View written by Algirdas Julien Greimas and published by . This book was released on 1990 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: A consideration of several regional scenarios based on actual, prolonged, outlying climatic events that have occurred recently in North America. No index. The companion volume to On Meaning (Minnesota, 1987), which focused on semiotic theory. These previously published (in French) texts provide a theoretical and methodological framework for studying discourses in the social sciences. Greimas is professor of general semantics at the Ecole des Hautes Etudes in Sciences Sociales in Paris. Annotation copyrighted by Book News, Inc., Portland, OR
Author :Juan Carlos Palmer Publisher :Publicacions de la Universitat Jaume I ISBN 13 :9788480213523 Total Pages :468 pages Book Rating :4.2/5 (135 download)
Book Synopsis Discourse Analyisis and Terminology in Languages for Specific Purposes/ Analisis del discurso y terminologia del lenguage para fines especificos by : Juan Carlos Palmer
Download or read book Discourse Analyisis and Terminology in Languages for Specific Purposes/ Analisis del discurso y terminologia del lenguage para fines especificos written by Juan Carlos Palmer and published by Publicacions de la Universitat Jaume I. This book was released on 2001 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important work collects studies and reflections on such relevant themes about LSP as medical English, the language of advertising and journalism, telecommunications, data processing terminology, trade and juridical English¿ Although most of the works are related to English, there are also works related to German or French among others. .
Book Synopsis Nature Inside by : William D. Browning
Download or read book Nature Inside written by William D. Browning and published by Routledge. This book was released on 2020-10-09 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a leading proponent of biophilic design, this is the only practical guide to biophilic design principles for interior designers. Describing the key benefits, principles and processes of biophilic design, Nature Inside illustrates the implementation of biophilic design in interior design practice, across a range of international case studies – at different scales, and different typologies. Starting with the principles of biophilic design, and the principles and processes in practice, the book then showcases a variety of interior spaces – residential, retail, workplace, hospitality, education, healthcare and manufacturing. The final chapter looks ‘outside the walls’, giving a case study at the campus and city scale. With practical guidance and real-world solutions that can be directly-applied in day-to-day practice, this is a must-have for designers interested in applying biophilic principles.
Book Synopsis Images of Canadianness by : Leen D'Haenens
Download or read book Images of Canadianness written by Leen D'Haenens and published by University of Ottawa Press. This book was released on 1998 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Images of Canadianness offers backgrounds and explanations for a series of relevant--if relatively new--features of Canada, from political, cultural, and economic angles. Each of its four sections contains articles written by Canadian and European experts that offer original perspectives on a variety of issues: voting patterns in English-speaking Canada and Quebec; the vitality of French-language communities outside Quebec; the Belgian and Dutch immigration waves to Canada and the resulting Dutch-language immigrant press; major transitions taking place in Nunavut; the media as a tool for self-government for Canada's First Peoples; attempts by Canadian Indians to negotiate their position in society; the Canada-US relationship; Canada's trade with the EU; and Canada's cultural policy in the light of the information highway.
Book Synopsis Defining Marketing by : Christian Grönroos
Download or read book Defining Marketing written by Christian Grönroos and published by . This book was released on 1989 with total page 9 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Applied Languages: Theory and Practice in ESP by : Jordi Piqué Angordans
Download or read book Applied Languages: Theory and Practice in ESP written by Jordi Piqué Angordans and published by Universitat de València. This book was released on 1997 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today more and more linguists and language specialists the world over are acknowledging the vital role of ESP within the English language teaching and learning area. Consequently, teachers and learners alike are discovering that there is a wider scope available to them in the field. Hopefully, the joint effort that went into the publishing of this volume will serve to motivate others to continue working in this direction.
Book Synopsis Social Innovation and Territorial Development by : Diana MacCallum
Download or read book Social Innovation and Territorial Development written by Diana MacCallum and published by Routledge. This book was released on 2016-04-01 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of social innovation offers an alternative perspective on development and territorial transformation, one which foregrounds innovation in social relations. This volume presents a broad-ranging and insightful exploration of social innovation and how it can affect life, society and economy, especially within local communities. It addresses key questions about the nature of social innovation as a process and a strategy and explores what opportunities may exist, or may be generated, for social innovation to nourish human development. It puts forward alternative development options which variously highlight solidarity, co-operation, cultural-artistic endeavour and diversity. In doing so, this book offers a provocative response to the predominant neoliberal economic vision of spatial, economic and social change.
Book Synopsis Can Neighbourhoods Save the City? by : Frank Moulaert
Download or read book Can Neighbourhoods Save the City? written by Frank Moulaert and published by Routledge. This book was released on 2010-07-12 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: For decades, neighbourhoods been pivotal sites of social, economic and political exclusion processes, and civil society initiatives, attempting bottom-up strategies of re-development and regeneration. In many cases these efforts resulted in the creation of socially innovative organizations, seeking to satisfy the basic human needs of deprived population groups, to increase their political capabilities and to improve social interaction both internally and between the local communities, the wider urban society and political world. SINGOCOM - Social INnovation GOvernance and COMmunity building – is the acronym of the EU-funded project on which this book is based. Sixteen case studies of socially-innovative initiatives at the neighbourhood level were carried out in nine European cities, of which ten are analysed in depth and presented here. The book compares these efforts and their results, and shows how grass-roots initiatives, alternative local movements and self-organizing urban collectives are reshaping the urban scene in dynamic, creative, innovative and empowering ways. It argues that such grass-roots initiatives are vital for generating a socially cohesive urban condition that exists alongside the official state-organized forms of urban governance. The book is thus a major contribution to socio-political literature, as it seeks to overcome the duality between community-development studies and strategies, and the solidarity-based making of a diverse society based upon the recognising and maintaining of citizenship rights. It will be of particular interest to both students and researchers in the fields of urban studies, social geography and political science.
Book Synopsis NAFTA at 20 by : M. Angeles Villarreal
Download or read book NAFTA at 20 written by M. Angeles Villarreal and published by CreateSpace. This book was released on 2014-07-14 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The North American Free Trade Agreement (NAFTA) has been in effect since January 1, 1994. Signed by President George H.W. Bush on December 17, 1992, and approved by Congress on November 20, 1993, the NAFTA Implementation Act was signed into law by President William J. Clinton on December 8, 1993 (P.L. 103-182). NAFTA continues to be of interest to Congress because of the importance of Canada and Mexico as U.S. trading partners, and also because of the implications NAFTA has for U.S. trade policy. This report provides an overview of North American trade liberalization before NAFTA, an overview of NAFTA provisions, the economic effects of NAFTA, and policy considerations."--Introduction.
Book Synopsis The News Gap by : Pablo J. Boczkowski
Download or read book The News Gap written by Pablo J. Boczkowski and published by MIT Press. This book was released on 2013-11-08 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: An analysis of divergent online news preferences of journalists and consumers and what this means for media and democracy in the digital age. The websites of major media organizations—CNN, USA Today, the Guardian, and others—provide the public with much of the online news they consume. But although a large proportion of the top stories these sites disseminate cover politics, international relations, and economics, users of these sites show a preference (as evidenced by the most viewed stories) for news about sports, crime, entertainment, and weather. In this book, Pablo Boczkowski and Eugenia Mitchelstein examine the divergence in preferences and consider its implications for the media industry and democratic life in the digital age. Drawing on analyses of more than 50,000 stories posted on twenty news sites in seven countries in North and South America and Western Europe, Boczkowski and Mitchelstein find that the gap in news preferences exists regardless of ideological orientation or national media culture, and that it is not affected by innovations in forms of storytelling, such as blogs and user-generated content on mainstream news sites. Drawing upon these findings, they explore the news gap's troubling consequences for the matrix that connects communication, technology, and politics in the digital age.
Book Synopsis The Language of Medicine in English by : Gretchen Bloom
Download or read book The Language of Medicine in English written by Gretchen Bloom and published by . This book was released on 1982 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Bad Twin written by Gary Troup and published by Disney Electronic Content. This book was released on 2006-05-02 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sometimes evil has a familiar face . . . Paul Artisan, P.I. is a new version of an old breed -- a righter of wrongs, someone driven to get to the bottom of things. Too bad his usual cases are of the boring malpractice and fraud variety. Until now. His new gig turns on the disappearance of one of a pair of twins, adult scions of a rich but tragedy-prone family. The missing twin -- a charismatic poster-boy for irresponsibility -- has spent his life daring people to hate him, punishing himself endlessly for his screw-ups and misdeeds. The other twin -- Artisan's client -- is dutiful and resentful in equal measure, bewildered that his "other half" could have turned out so badly, and wracked by guilt at his inability to reform him. He has a more practical reason, as well, for wanting his brother found: their crazy father, in failing health and with guilty secrets of his own, will not divide the family fortune until both siblings are accounted for. But it isn't just a fortune that's at stake here. Truth itself is up for grabs, as the detective's discoveries seem to challenge everything we think we know about identity, and human nature, and family. As Artisan journeys across the globe to track down the bad twin, he seems to have moved into a mirror-world where friends and enemies have a way of looking very much alike. The P.I. may have his long-awaited chance to put his courage and ideals to the test, but if he doesn't get to the bottom of this case soon, it could very well cost him his life. Troup's long-awaited Bad Twin is a suspenseful novel that touches on many powerful themes, including the consequence of vengeance, the power of redemption, and where to turn when all seems lost. Bad Twin is a work of fiction and all names, characters and incidents are used fictitiously; the author himself is a fictional character.
Book Synopsis Consuming Passions by : Judith Williamson
Download or read book Consuming Passions written by Judith Williamson and published by . This book was released on 1995 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book on dynamics of popular culture.
Book Synopsis Democracy as Problem Solving by : Xavier De Souza Briggs
Download or read book Democracy as Problem Solving written by Xavier De Souza Briggs and published by MIT Press. This book was released on 2008-07-18 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Case studies from around the world and theoretical discussion show how the capacity to act collectively on local problems can be developed, strengthening democracy while changing social and economic outcomes. Complexity, division, mistrust, and “process paralysis” can thwart leaders and others when they tackle local challenges. In Democracy as Problem Solving, Xavier de Souza Briggs shows how civic capacity—the capacity to create and sustain smart collective action—can be developed and used. In an era of sharp debate over the conditions under which democracy can develop while broadening participation and building community, Briggs argues that understanding and building civic capacity is crucial for strengthening governance and changing the state of the world in the process. More than managing a contest among interest groups or spurring deliberation to reframe issues, democracy can be what the public most desires: a recipe for significant progress on important problems. Briggs examines efforts in six cities, in the United States, Brazil, India, and South Africa, that face the millennial challenges of rapid urban growth, economic restructuring, and investing in the next generation. These challenges demand the engagement of government, business, and nongovernmental sectors. And the keys to progress include the ability to combine learning and bargaining continuously, forge multiple forms of accountability, and find ways to leverage the capacity of the grassroots and what Briggs terms the “grasstops,” regardless of who initiates change or who participates over time. Civic capacity, Briggs shows, can—and must—be developed even in places that lack traditions of cooperative civic action.
Download or read book Urban Fortunes written by John R. Logan and published by Univ of California Press. This book was released on 2007-08-28 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This sociological classic is updated with a new preface by the authors looking at developments in the study of urban planning during the twenty-year life of this influential work.
