El Arte De Conquistar Lectores

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El arte de conquistar lectores

Author : Pilar Gordoa
Publisher : GRIJALBO
ISBN 13 : 6073845693
Total Pages : 251 pages
Book Rating : 4.0/5 (738 download)

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Book Synopsis El arte de conquistar lectores by : Pilar Gordoa

Download or read book El arte de conquistar lectores written by Pilar Gordoa and published by GRIJALBO. This book was released on 2024-05-16 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: «En un mundo cada vez más competitivo en el que existe una saturación de productos y donde una nueva era digital está desafiando a todas las industrias, resulta de vital importancia que replanteemos el rol que juega el marketing editorial .» Esta obra única fusiona las experiencias profesionalesde su autora con las memorias de una editorial que ha presenciado una transformación radical en la industria del libro durante las primeras décadas del siglo XXI. Desde los días en que el marketing era visto con escepticismo hasta la revolución digital y las innovaciones que han cambiado completamente las reglas del juego, estas páginas ofrecen un viaje esencial para triunfar en el siempre cambiante mundo de la creación y promoción de contenidos. Pionera en la implementación del concepto de marketing editorial, Pilar Gordoa propone una guía paso a paso, con ejemplos reales y casos de estudio inspiradores, en el proceso de identificar una audiencia, desarrollar una propuesta única y atractiva, diseñar estrategias efectivas y aprender de los errores. Con una visión clara y perspicaz, este libro es una herramienta invaluable para todos los interesados en los contenidos, desde autores hasta editores, especialistas en marketing y público en general, para comprender cómo nace un impulso creativo que convierte a las ideas en realidad y más tarde se eleva en un arte muy específico: el arte de conquistar lectores.

El Arte de Conquistar Lectores / Mastering the Art of Gaining Readers

Author : Pilar Gordoa
Publisher : Grijalbo
ISBN 13 : 9786073842181
Total Pages : 0 pages
Book Rating : 4.8/5 (421 download)

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Book Synopsis El Arte de Conquistar Lectores / Mastering the Art of Gaining Readers by : Pilar Gordoa

Download or read book El Arte de Conquistar Lectores / Mastering the Art of Gaining Readers written by Pilar Gordoa and published by Grijalbo. This book was released on 2024-09-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: «En un mundo cada vez más competitivo en el que existe una saturación de productos y donde una nueva era digital está desafiando a todas las industrias, resulta de vital importancia que replanteemos el rol que juega el.» Esta obra única fusiona las experiencias profesionales de su autora con las memorias de una editorial que ha presenciado una transformación radical en la industria del libro durante las primeras décadas del siglo xxi. Desde los días en que el marketing era visto con escepticismo hasta la revolución digital y las innovaciones que han cambiado completamente las reglas del juego, estas páginas ofrecen un viaje esencial para triunfar en el siempre cambiante mundo de la creación y promoción de contenidos. Pionera en la implementación del concepto de marketing editorial, Pilar Gordoa propone una guía paso a paso, con ejemplos reales y casos de estudio inspiradores, en el proceso de identificar una audiencia, desarrollar una propuesta única y atractiva, diseñar estrategias efectivas y aprender de los errores. Con una visión clara y perspicaz, este libro es una herramienta invaluable para todos los interesados en los contenidos, desde autores hasta editores, especialistas en marketing y público en general, para comprender cómo nace un impulso creativo que convierte a las ideas en realidad y más tarde se eleva en un arte muy específico: el arte de conquistar lectores

Lectura rápida para todos

Author : Roberto Garcia Carbonell
Publisher : EDAF
ISBN 13 : 8441439273
Total Pages : pages
Book Rating : 4.4/5 (414 download)

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Book Synopsis Lectura rápida para todos by : Roberto Garcia Carbonell

Download or read book Lectura rápida para todos written by Roberto Garcia Carbonell and published by EDAF. This book was released on 1983 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

El Que Me La Hace Me La Paga

Author : Domingo B. Lage
Publisher : Palibrio
ISBN 13 : 1463315759
Total Pages : 293 pages
Book Rating : 4.4/5 (633 download)

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Book Synopsis El Que Me La Hace Me La Paga by : Domingo B. Lage

Download or read book El Que Me La Hace Me La Paga written by Domingo B. Lage and published by Palibrio. This book was released on 2012-05 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: El sueño de un exiliado cubano, todo comienzo un 1 de Abril de 1980, tome la dedición de salir de mi país por medio de una embajada, con la intención de llegar a estados unidos, sabiendo que para lo que yo quería lograr, tenía que salir mi tierra adorada Cuba, tal vez en Miami sería mucho más fácil, siempre desde muy niño soñé y admire a los grandes escritores sabios, como ha mi ídolo José Maria Vargas Vila y mi guía espiritual literario, como varios espiritistas y tatas lo han nombrado como el escribano, & otros tantos mas. Y soñaba con que algún día podría ser como uno de ellos, siguiendo paso a paso cada uno de los consejos de mis maestros, mi padrino y abuelo. Que también fueron como mis padres siendo ellos unos grandes sabios en la religión, que lograría mis sueños. Pues siempre dedique con cariño y respeto todos lo que me decían así me forcé a estudiar sin olvidarme de la gran importancia que ellos eran para mí, no la ambición nunca de ser mejor que ellos, porque aquí es donde está el detalle, pero si le seguiría sus pasos. Que nunca nos podemos olvidar que cada maestro guarda en su marga una carta de triunfo, los maestros te enseñan de eso estoy seguro que el ultimo brinco no te lo enseñaran jamás. Como todos sabemos lo que pasa un extranjero al llegar a este país, más aun cuando uno es de la piel oscura, que el egoísmo el racismo y la envidia esta en primeras planas de esas personas ignorantes que no conocen la filosofía, recuerdo cuando era un adolescente, leí un escrito de mi gran maestro espiritual (el viejo Vila) que dijo solo aquellos ignorantes desconocen que solamente existe una raza y es la raza humana. Ignorantes y falta de ética humana. Ndula congo Monikiamboto. Entuala Kongo.

101 Experiments in the Philosophy of Everyday Life

Author : Roger-Pol Droit
Publisher :
ISBN 13 : 9780571212064
Total Pages : 204 pages
Book Rating : 4.2/5 (12 download)

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Book Synopsis 101 Experiments in the Philosophy of Everyday Life by : Roger-Pol Droit

Download or read book 101 Experiments in the Philosophy of Everyday Life written by Roger-Pol Droit and published by . This book was released on 2003-11-06 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Roger Pol-Droit's highly original book is a reassessment of our day-to-day engagement with life. In 101 short texts, written with limpid elegance, Droit invites us to reconsider our most ordinary actions as unexpected philosophical events: peeling an apple, trying to lie in a hammock, watching someone sleep, hearing your voice on an answering machine, playing with a small child - activities that, when considered outside of their routine, invite us to experience the familiar in startling new ways. Droit encourages us to go further: pretend to be an animal of your choice, create a wall with your hands, try to walk around your room in total darkness, spend time in the Underground - and observe your oddity.

The Feminism Book

Author : DK
Publisher : Penguin
ISBN 13 : 1465487239
Total Pages : 802 pages
Book Rating : 4.4/5 (654 download)

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Book Synopsis The Feminism Book by : DK

Download or read book The Feminism Book written by DK and published by Penguin. This book was released on 2019-02-05 with total page 802 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn about key ideas, organizations and events that defined the movement in The Feminism Book. Part of the fascinating Big Ideas series, this book tackles tricky topics and themes in a simple and easy to follow format. Learn about Feminism in this overview guide to the subject, great for novices looking to find out more and experts wishing to refresh their knowledge alike! The Feminism Book brings a fresh and vibrant take on the topic through eye-catching graphics and diagrams to immerse yourself in. This captivating book will broaden your understanding of Feminism, with: - More than 100 ground-breaking ideas in feminism - Packed with facts, charts, timelines and graphs to help explain core concept - A visual approach to big subjects with striking illustrations and graphics throughout - Easy to follow text makes topics accessible for people at any level of understanding The Feminism Book is a captivating introduction of the movement’s origins, up until present day, aimed at adults with an interest in the subject and students wanting to gain more of an overview. Here you’ll discover more than 100 amazing ideas that have defined the feminist movement through exciting text and bold graphics. Your Feminist Questions, Simply Explained This fresh new guide examines the ideas that underpin feminist thought through crucial figures, from Simone de Beauvoir to Chimamanda Ngozi Adichie. If you thought it was difficult to learn about the important milestones, The Feminism Book presents key information in an easy to follow layout. Find out about the campaigning for birth control, suffrages of the late 19th century and recent developments such as the Everyday Sexism Project and the #MeToo movement, through fantastic mind maps and step-by-step summaries. The Big Ideas Series With millions of copies sold worldwide, The Feminism Book is part of the award-winning Big Ideas series from DK. The series uses striking graphics along with engaging writing, making big topics easy to understand.

Becoming: a Guided Journal for Discovering Your Voice

Author : Michelle Obama
Publisher : Viking
ISBN 13 : 9780241444153
Total Pages : 0 pages
Book Rating : 4.4/5 (441 download)

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Book Synopsis Becoming: a Guided Journal for Discovering Your Voice by : Michelle Obama

Download or read book Becoming: a Guided Journal for Discovering Your Voice written by Michelle Obama and published by Viking. This book was released on 2019-11-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's your journey of becoming? Based on Michelle Obama's bestselling memoir, this gorgeous journal features an intimate and inspiring introduction by the former First Lady and thought-provoking questions and prompts to help you discover-and rediscover-your story. 'It's not about being perfect. It's not about where you get yourself in the end. There's power in allowing yourself to be known and heard, in owning your unique story, in using your authentic voice. And there's grace in being willing to know and hear others. This, for me, is how we become.' - Michelle Obama In publishing Becoming, a work of deep reflection and mesmerizing storytelling, Michelle Obama shared her own extraordinary journey to help create space for others to tell their stories, to give people the courage to discover the power of their own voice, and to widen the pathway for who belongs and why. This guided journal presents inspiring questions and quotes from the book to help you reflect on your personal and family history, your goals, challenges, and dreams, what moves you and brings you hope, and what future you imagine for yourself and your community. Above all, these pages help you capture your own voice and journey so you can nurture your sense of belonging.

Boletín americanista

Author :
Publisher :
ISBN 13 :
Total Pages : 300 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Boletín americanista by :

Download or read book Boletín americanista written by and published by . This book was released on 2007 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Emerson transcendens / La trascendencia de Emerson

Author : Antonio Lastra Meliá
Publisher : Universitat de València
ISBN 13 : 8437085594
Total Pages : 149 pages
Book Rating : 4.4/5 (37 download)

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Book Synopsis Emerson transcendens / La trascendencia de Emerson by : Antonio Lastra Meliá

Download or read book Emerson transcendens / La trascendencia de Emerson written by Antonio Lastra Meliá and published by Universitat de València. This book was released on 2011-11-28 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inscrit en la tradició dels estudis americans, aquest llibre procura atendre la pluralitat de la civilització americana, des del moment de la fundació fins al món de l'art contemporani, amb la figura de Ralph Waldo Emerson com a eix central de l'argumentació.

Actas

Author :
Publisher :
ISBN 13 :
Total Pages : 224 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis Actas by :

Download or read book Actas written by and published by . This book was released on 1984 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Diccionario de la Democracia

Author : Patricio Marcos
Publisher : Palibrio
ISBN 13 : 146330773X
Total Pages : 826 pages
Book Rating : 4.4/5 (633 download)

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Book Synopsis Diccionario de la Democracia by : Patricio Marcos

Download or read book Diccionario de la Democracia written by Patricio Marcos and published by Palibrio. This book was released on 2012-10 with total page 826 pages. Available in PDF, EPUB and Kindle. Book excerpt: El Diccionario de la Democracia contiene la teoría y la ideología de los regímenes democráticos: sus antecedentes; orígenes; principios; modalidades de deliberación y leyes; sus instituciones clave y variedades, acorde con la clase social que los dirija y el arreglo institucional correlativo. Asimismo compara sus principios, leyes e instituciones con otros regímenes, particularmente con sus opuestos, las oligarquías o gobiernos de pocos, pero también con la república, la tiranía y la realeza; las razones de Estado que permiten su conquista, conservación y estabilidad; las fuentes internas y externas que los amenazan; las maneras de corromperse y las revoluciones que los afectan. Trata también de los usos, costumbres y caracteres democráticos; inventaría los rasgos éticos de la vida democrática, por sí mismos y comprobados con los de los ricos, las clases medias y los tiranos, hasta detallar las relaciones que sostienen entre sí dirigentes y dirigidos, hombres y mujeres, viejos, jóvenes, maestros y alumnos, ciudadanos y animales..., por el impacto que la libertad e igualdad popular tienen en la vida pública y privada de sus pueblos. Parte medular del mismo es la exposición de las doctrinas, dogmas, leyes e instituciones del modelo liberal moderno de la democracia; un credo que se analiza en calidad de justificación del nouveau régime por parte de sus ideólogos modernos más destacados y lúcidos, quienes desvían el significado de las palabras ] democracia ] y ] liberal ] atribuidas sin más a los Estados modernos.

Down These Mean Streets

Author : Piri Thomas
Publisher : Vintage
ISBN 13 : 9780679732389
Total Pages : 334 pages
Book Rating : 4.7/5 (323 download)

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Book Synopsis Down These Mean Streets by : Piri Thomas

Download or read book Down These Mean Streets written by Piri Thomas and published by Vintage. This book was released on 1991 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A linguistic event. Gutter language, Spanish imagery and personal poetics . . . mingle into a kind of individual statement that has very much its own sound." --The New York Times Book Review Thirty years ago Piri Thomas made literary history with this lacerating, lyrical memoir of his coming of age on the streets of Spanish Harlem. Here was the testament of a born outsider: a Puerto Rican in English-speaking America; a dark-skinned morenito in a family that refused to acknowledge its African blood. Here was an unsparing document of Thomas's plunge into the deadly consolations of drugs, street fighting, and armed robbery--a descent that ended when the twenty-two-year-old Piri was sent to prison for shooting a cop. As he recounts the journey that took him from adolescence in El Barrio to a lock-up in Sing Sing to the freedom that comes of self-acceptance, faith, and inner confidence, Piri Thomas gives us a book that is as exultant as it is harrowing and whose every page bears the irrepressible rhythm of its author's voice. Thirty years after its first appearance, this classic of manhood, marginalization, survival, and transcendence is available in an anniversary edition with a new Introduction by the author.

Gran Libro de Los Mejores Cuentos: Volumen 2

Author : Gustavo Adolfo Bécquer
Publisher : Tacet Books
ISBN 13 : 857777614X
Total Pages : 799 pages
Book Rating : 4.5/5 (777 download)

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Book Synopsis Gran Libro de Los Mejores Cuentos: Volumen 2 by : Gustavo Adolfo Bécquer

Download or read book Gran Libro de Los Mejores Cuentos: Volumen 2 written by Gustavo Adolfo Bécquer and published by Tacet Books. This book was released on 2019-12-02 with total page 799 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro contiene 70 cuentos de 10 autores clásicos, premiados y notables. Los cuentos fueron cuidadosamente seleccionados por el crítico August Nemo, en una colección que encantará a los amantes de la literatura. Para lo mejor de la literatura mundial, asegúrese de consultar los otros libros de Tacet Books. Este libro contiene: - Gustavo Adolfo Bécquer:El rayo de luna. La ajorca de oro. La corza blanca. Maese Pérez el organista. Tres fechas. La rosa de pasión. La cruz del Diablo. - Horacio Quiroga:El vampiro. A la deriva. La cámara oscura. La gallina degolada. Nuestro primer cigarro. Tacuara-Mansión. Van-Houten. - Joaquín Díaz Garcés:De pillo a pillo. Director de veraneo. Juan Neira. Incendiario. Rubia... Huevos importados. Los dos pátios. - Joaquín Dicenta:Conjunciones. El cojito. El nido de gorriones. La desdicha de Juan. Todo en nada. Nochebuena. Un idilio en una jaula. - José Martí:El Padre las Casas. Las ruinas índias. Nené traviesa. La exposición de París. Bebé y el señor don Pomposo. La historia del hombre, contada por sus casas. La muñeca negra. - José Ortega Munilla:La capeta en el invierno. La espada y el arado. Cisóforo el mago. Los marineros de Ciérvana. El grumete. Los gritos de la calle. El "botones". - Juan Valera:El Bermejino pré-histórico. El pescadorcito Urashima. El Sr. Nichtverstehen. La reina madre. La cordobesa. El Duende-Beso. Quien no te conozca que te compre. - Julia de Asensi:La casa donde murió. El aeronauta. La fuga. Victoria. Sor María. Cosme y Damián. La vocación. - Leonid Andréiev:Ante el tribunal. Lázaro. ¡No hay perdón! Valía. El mistério. Sobremortal. Un extranjero. - Leopoldo Alas:"Flirtation" legítima. En la droguería. Viaje redondo. Benedictino. Cuento futuro. En el tren. Mi enterro.

How, When, and Why Modern Art Came to New York

Author : Marius de Zayas
Publisher : MIT Press
ISBN 13 : 9780262540964
Total Pages : 284 pages
Book Rating : 4.5/5 (49 download)

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Book Synopsis How, When, and Why Modern Art Came to New York by : Marius de Zayas

Download or read book How, When, and Why Modern Art Came to New York written by Marius de Zayas and published by MIT Press. This book was released on 1998 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marius de Zayas (1880-1961), a Mexican artist and writer whose witty caricatures of New York's theater, dance, and social elite brought him to the attention of Alfred Stieglitz and his circle at "291," was among the most dedicated and effective propagandists of modern art during the early years of this century. His writings were the first to provide the American public with an intellectual basis upon which to understand and eventually appreciate the newest artistic developments. How, When, and Why Modern Art Came to New York, originally written in the 1940s, is a fascinating chronicle assembled from de Zayas's personal archive of photographs and from newspaper reviews of the exhibitions he discusses, beginning with those held at the Stieglitz gallery and including important shows mounted in his own galleries: the Modern Gallery (1915-1918) and the De Zayas Gallery (1919-1921)

The Layguide

Author : Tony Clink
Publisher :
ISBN 13 : 9780007221363
Total Pages : 256 pages
Book Rating : 4.2/5 (213 download)

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Book Synopsis The Layguide by : Tony Clink

Download or read book The Layguide written by Tony Clink and published by . This book was released on 2005-09-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an engaging, hugely entertaining version of The Rules for men. It gives a number of simple, effective techniques to guarantee men success with the women of their dreams. Armed with The Layguide's wisdom, men will no longer fear rejection and will have the poise, power and skills to attract any woman.Stop for a moment and reflect. What is it you strive for in life? To be famous, only to be forgotten when the next big thing comes along? To have more money than your neighbour? To get promotion and a slightly bigger office? Why? To win the love and respect of a beautiful woman. To have great sex, whenever you want, with the woman of your dreams.What if you could skip through the struggle and go straight to the prize?As the soon-to-be-published The Game testifies, this is a guide that guarantees success. No matter what your goal, and no matter what your experience, The Layguide will lead you to the place of your dreams, even if you've never spoken to a woman or had a date in your whole life.Do you want to have sex with a different beautiful woman every night of the week? This book will show you how. Do you want to play the field in search of that one special woman? This book will show you how to do that, too.For more than a decade, Tony Clink has read books, talked with friends and strangers, and searched the Internet looking for the best and most interesting ideas on picking up women. He's tried and tested them all, finding out which ones were duds and which ones really worked, and traded his personal secrets with like-minded players around the world. And, of course, he's had lots and lots of amazing interaction with women, from steamy one night (or one hour) stands to his current two-year relationship with 'the most wonderful woman in the world'.Unlike other seduction guides, The Layguide is strictly no experience required. Even if you've never spoken to a woman in your life, Clink shows you step-by-step how to become the confident, successful 'lay man' you've always wanted to be. And if you're an experienced seducer, it will take you to heights of success you never thought possible.

The Years with Laura Diaz

Author : Carlos Fuentes
Publisher : A&C Black
ISBN 13 : 1408837617
Total Pages : 528 pages
Book Rating : 4.4/5 (88 download)

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Book Synopsis The Years with Laura Diaz by : Carlos Fuentes

Download or read book The Years with Laura Diaz written by Carlos Fuentes and published by A&C Black. This book was released on 2012-08-16 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: _____________________ 'An admirable novel'- The Times 'In this portrait of men and women swept along by great events, and determined to be on the side of the angels, Fuentes has invested the often colourless world of politics with romantic ardour' - Sunday Telegraph _____________________ An epic and heartbreaking love story that will leave no one untouched. Like Fuentes's masterpiece The Death of Artemio Cruz, the action in this novel begins in the state of Veracruz and moves to Mexico City. From 1905 to 1978, Fuentes traces the extraordinary Laura Díaz; a life filled with a multitude of witty, heartbreaking scenes and the sounds, colours, tastes and scents of Mexico. Laura grows into a politically committed artist who is also a wife and mother, a lover of great men, and a complicated and alluring heroine whose bravery prevails despite her losing a brother, son, and grandson to the darkest forces of Mexico's turbulent, often corrupt politics. Hers is a life which has helped to affect the course of history, and it is the story of a woman who has loved and understood with unflinching honesty. _____________________ 'Fuentes's affair with the fickle forces of creativity reaches a rare and poignant intensity ... a landmark book' - Scotsman

Cultural Strategy

Author : Douglas Holt
Publisher : Oxford University Press
ISBN 13 : 019958740X
Total Pages : 404 pages
Book Rating : 4.1/5 (995 download)

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Book Synopsis Cultural Strategy by : Douglas Holt

Download or read book Cultural Strategy written by Douglas Holt and published by Oxford University Press. This book was released on 2010-10-28 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work. The most influential ideas on innovation are shaped by the worldview of engineers and economists - build a better mousetrap and the world will take notice. Holt and Cameron challenge this conventional wisdom and take an entirely different approach: champion a better ideology and the world will take notice as well. Holt and Cameron build a powerful new theory of cultural innovation. Brands in mature categories get locked into a form of cultural mimicry, what the authors call a cultural orthodoxy. Historical changes in society create demand for new culture - ideological opportunities that upend this orthodoxy. Cultural innovations repurpose cultural content lurking in subcultures to respond to this emerging demand, leapfrogging entrenched incumbents. Cultural Strategy guides managers and entrepreneurs on how to leverage ideological opportunities: - How managers can use culture to out-innovate their competitors - How entrepreneurs can identify new market opportunities that big companies miss - How underfunded challengers can win against category Goliaths - How technology businesses can avoid commoditization - How social entrepreneurs can develop businesses that appeal to more than just fellow activists - How subcultural brands can break out of the 'cultural chasm' to mass market success - How global brands can pursue cross-cultural strategies to succeed in local markets - How organizations can maximize their innovation capabilities by avoiding the brand bureaucracy trap Written by leading authorities on branding in the world today, along with one of the advertising industry's leading visionaries, Cultural Strategy transforms what has always been treated as the "intuitive" side of market innovation into a systematic strategic discipline.