Customer Loyalty and Brand Management

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Author :
Publisher : MDPI
ISBN 13 : 3039213350
Total Pages : 122 pages
Book Rating : 4.0/5 (392 download)

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Book Synopsis Customer Loyalty and Brand Management by : María Jesús Yagüe Guillén

Download or read book Customer Loyalty and Brand Management written by María Jesús Yagüe Guillén and published by MDPI. This book was released on 2019-09-23 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Loyalty is one of the main assets of a brand. In today’s markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use different channels (physical, web, apps, social media) to seek information about a brand, communicate with it, chat about the brand and purchase its products. Firms are thus continuously changing and adapting their processes to provide customers with agile communication channels and coherent, integrated brand experiences through the different channels in which customers are present. In this context, understanding how brand management can improve value co-creation and multichannel experience—among other issues—and contribute to improving a brand’s portfolio of loyal customers constitutes an area of special interest for academics and marketing professionals. This Special Issue explores new areas of customer loyalty and brand management, providing new insights into the field. Both concepts have evolved over the last decade to encompass such concepts and practices as brand image, experiences, multichannel context, multimedia platforms and value co-creation, as well as relational variables such as trust, engagement and identification (among others).

Ephemeral Retailing

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Author :
Publisher : Routledge
ISBN 13 : 0429996497
Total Pages : 116 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Ephemeral Retailing by : Ghalia Boustani

Download or read book Ephemeral Retailing written by Ghalia Boustani and published by Routledge. This book was released on 2019-07-26 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Often described as the "hottest" retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores "pop-up" without notice, quickly attract crowds, then disappear or morph into something else. Although they share similarities with traditional physical stores and online stores, ephemeral stores outshine existing retail formats as they have many unique and differentiating characteristics. These stores are becoming more popular among distribution channels as they offer exclusive and surprising retail experiences. Many established brands have already integrated these new points of sale into their distribution channels, while other brands are adopting them to raise communication, awareness, sales or just for experimentation. This phenomenon is finding its place amongst retailers not only for its efficiency and effectiveness but also for its unique impact, providing a sense of novelty that makes it particularly attractive to postmodern consumers seeking hedonic experiences. This concise text introduces all aspects of this growing phenomenon and contextualises it within existing channels of distribution. It explores brand atmospheric interventions that are designed to affect customer emotions, behaviours or experiences, as well as practices retailers adopt to build relationships with their customers. It will be of interest to scholars and advanced students in retail marketing and branding.

El ABC del shopping experience

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Publisher : Wolters Kluwer España
ISBN 13 : 9788487670503
Total Pages : 144 pages
Book Rating : 4.6/5 (75 download)

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Book Synopsis El ABC del shopping experience by : Elena Alfaro García

Download or read book El ABC del shopping experience written by Elena Alfaro García and published by Wolters Kluwer España. This book was released on 2012-01 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tras presentar “El ABC del Customer Experience”, se ha hecho necesario desarrollar monográficos sobre temas relacionados con esta materia, concretamente sobre una de las principales vías que han tenido las marcas para generar experiencias: El Punto de Venta. “El ABC del Shopping Experience” es la respuesta a una necesidad. Estamos asistiendo a una verdadera revolución en el punto de venta, que tiene que ver con la locura por la captura de tráfico. El éxito de unas marcas y sus fórmulas comerciales como Apple o Abercrombie y el fracaso de otras inmersas en guerras de precios, hace que sea necesarios nuevos planteamientos. No hay ningún libro en castellano que afronte hoy por hoy esta materia y aún menos todavía que lo aborde con un formato de guía práctica de fácil lectura. “El ABC del Shopping Experience” es una guía simple de acciones para pasar de un concepto de tienda tradicional a uno cuya diferenciación se base en las experiencias ofrecidas.

Handbook of Research on IT Applications for Strategic Competitive Advantage and Decision Making

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Publisher : IGI Global
ISBN 13 : 1799833534
Total Pages : 459 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on IT Applications for Strategic Competitive Advantage and Decision Making by : Idemudia, Efosa Carroll

Download or read book Handbook of Research on IT Applications for Strategic Competitive Advantage and Decision Making written by Idemudia, Efosa Carroll and published by IGI Global. This book was released on 2020-06-05 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: To date, a plethora of companies and organizations are investing vast amounts of money on the latest technologies. Information technology can be used to improve market share, profits, sales, competitive advantage, and customer/employee satisfaction. Unfortunately, the individuals meant to use these technologies are not well equipped on how to effectively and efficiently use these tools for competitive advantage and decision making. The Handbook of Research on IT Applications for Strategic Competitive Advantage and Decision Making is a collection of innovative research relevant to the methodologies, theoretical frameworks, and latest empirical research findings in information technology applications, strategic competitive advantage, and decision making. While highlighting topics including agility, knowledge management, and business intelligence, this book is ideally designed for information technology professionals, academics, researchers, managers, executives, and government officials interested in using information technology for strategic competitive advantage and better decision making.

Flying Magazine

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Author :
Publisher :
ISBN 13 :
Total Pages : 62 pages
Book Rating : 4./5 ( download)

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Book Synopsis Flying Magazine by :

Download or read book Flying Magazine written by and published by . This book was released on 1932-05 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Bee Keepers' Review

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Publisher :
ISBN 13 :
Total Pages : 746 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis The Bee Keepers' Review by :

Download or read book The Bee Keepers' Review written by and published by . This book was released on 1914 with total page 746 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The American News Trade Journal

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Publisher :
ISBN 13 :
Total Pages : 702 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis The American News Trade Journal by :

Download or read book The American News Trade Journal written by and published by . This book was released on 1926 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Experiential Marketing in an Age of Hyper-Connectivity

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Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527580350
Total Pages : 180 pages
Book Rating : 4.5/5 (275 download)

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Book Synopsis Experiential Marketing in an Age of Hyper-Connectivity by : Nadia Pomirleanu

Download or read book Experiential Marketing in an Age of Hyper-Connectivity written by Nadia Pomirleanu and published by Cambridge Scholars Publishing. This book was released on 2022-02-22 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will serve as a first-stop, academic resource for every scholar of experiential marketing, aspiring marketing and consumer behavior student, agency executive, professor, and experiential marketing practitioner. It is as rigorous as it is informative and can be used as an introductory reading for experiential marketing courses and seminars, and as a playbook for future research development in the experiential marketing domain. This book will help readers learn the state of customer experience and experiential marketing, understand the use of experiential marketing in specific contexts such as fashion or e-retail, and how to reach and expand a firm’s customer base using experiential promotional products. It includes cutting-edge sensory marketing developments that can be used in a firm’s customer experience strategy to create hedonic experiences. Overall, this book captures the essence of experiential marketing, the newest marketing paradigm.

Fodor's See It Spain, 1st Edition

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Author :
Publisher :
ISBN 13 : 9781400013913
Total Pages : 428 pages
Book Rating : 4.0/5 (139 download)

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Book Synopsis Fodor's See It Spain, 1st Edition by : Fodor's

Download or read book Fodor's See It Spain, 1st Edition written by Fodor's and published by . This book was released on 2004-06 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW SERIES This new series beats out DK Eyewitness guides by emphasizing strong, graphic design while also supplying much more practical information than DK, including hundreds of hotel and restaurant reviews, how to get around and insider travel tips.

American Machinist

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Publisher :
ISBN 13 :
Total Pages : 1168 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis American Machinist by :

Download or read book American Machinist written by and published by . This book was released on 1906 with total page 1168 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Publisher

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Publisher :
ISBN 13 :
Total Pages : 664 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis The Publisher by :

Download or read book The Publisher written by and published by . This book was released on 1917 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Publishers' Circular and Booksellers' Record

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Publisher :
ISBN 13 :
Total Pages : 1142 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis The Publishers' Circular and Booksellers' Record by :

Download or read book The Publishers' Circular and Booksellers' Record written by and published by . This book was released on 1912 with total page 1142 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strategic Customer Service

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Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 081441334X
Total Pages : 274 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Strategic Customer Service by : John A. GOODMAN

Download or read book Strategic Customer Service written by John A. GOODMAN and published by AMACOM Div American Mgmt Assn. This book was released on 2009-05-13 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The success of any organization depends on high-quality customer service. But for companies that strategically align customer service with their overall corporate strategy, it can transcend typical good business to become a profitable word-of-mouth machine that will transform the bottom line. Drawing on over thirty years of research for companies such as 3M, American Express, Chik-Fil-A, USAA, Coca-Cola, FedEx, GE, Cisco Systems, Neiman Marcus, and Toyota, author Goodman uses formal research, case studies, and patented practices to show readers how they can: • calculate the financial impact of good and bad customer service • make the financial case for customer service improvements • systematically identify the causes of problems • align customer service with their brand • harness customer service strategy into their organization's culture and behavior Filled with proven strategies and eye-opening case studies, this book challenges many aspects of conventional wisdom—using hard data—and reveals how any organization can earn more loyalty, win more customers...and improve their financial bottom line.

New evidence on the Psychological Impacts and Consequences of Covid-19 on Mental Workload Healthcare Workers in Diverse Regions in the World

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Author :
Publisher : Frontiers Media SA
ISBN 13 : 2832528295
Total Pages : 220 pages
Book Rating : 4.8/5 (325 download)

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Book Synopsis New evidence on the Psychological Impacts and Consequences of Covid-19 on Mental Workload Healthcare Workers in Diverse Regions in the World by : Davod Afshari

Download or read book New evidence on the Psychological Impacts and Consequences of Covid-19 on Mental Workload Healthcare Workers in Diverse Regions in the World written by Davod Afshari and published by Frontiers Media SA. This book was released on 2023-10-16 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Covid-19 pandemic has had a significant global impact on our daily lives. At the center of the pandemic are healthcare workers who have faced a great psychological burden in attempting to counter the virus in both short and long terms contexts. The goal of this Research Topic is to offer new evidence on the mental health experiences of healthcare workers under the Covid 19 pandemic by taking on a broad global perspective. We are particularly interested in new evidence that extends the existing meta-analyses on the topic to build further knowledge.

Handbook of Research on Diversity and Gender Differences in Spiritual Experiences

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Author :
Publisher : IGI Global
ISBN 13 : 1668468271
Total Pages : 313 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on Diversity and Gender Differences in Spiritual Experiences by : Essien, Essien Daniel

Download or read book Handbook of Research on Diversity and Gender Differences in Spiritual Experiences written by Essien, Essien Daniel and published by IGI Global. This book was released on 2023-09-28 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: In society, diversity is often complicated by the considerations of the intersections of gender and religion. Given that religion is particularly shaped by and intertwined with its social context, as well as constructed by social actors through social relations in complex ways, the conversations of the intersectionality of diversity with bias to gender, sex, and religion are also clearly socially located. This social location as well includes spatial location, which is continuously changing geographies and is also linked to shifting demographics with its dynamics of the complex picture of new diversity. The Handbook of Research on Diversity and Gender Differences in Spiritual Experiences discusses diversity in multidimensional perspectives such as religion, gender, sex, the degree of acceptance in the public sphere, the ideological commitment to values of diversity, and the increasing scope of acceptability of multiple layers of diversity in society. It further interrogates how religious diversity manifests itself in society, how it provides sites for political contestation and stratification as well as inclusion and exclusion, how it affects other social dimensions, and how to respond to it in the effect toward a more peaceable and just society. Covering topics such as gender discrimination, religious identity, and spiritual needs, this major reference work is a comprehensive resource for leaders of religious and related organizations, theological scholars, students and educators of higher education, government officials, business leaders and managers, librarians, researchers, and academicians.

Beirut Footprint Focus Guide

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Publisher : Footprint Travel Guides
ISBN 13 : 1909268917
Total Pages : 114 pages
Book Rating : 4.9/5 (92 download)

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Book Synopsis Beirut Footprint Focus Guide by : Jessica Lee

Download or read book Beirut Footprint Focus Guide written by Jessica Lee and published by Footprint Travel Guides. This book was released on 2014-04-10 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Go for an early morning walk along the Corniche – Beirut’s seaside promenade – and watch as the Mediterranean Sea laps against the rocks while the summits of Mount Lebanon dominate the horizon to the east. Enjoy a strong black coffee here before hitting Hamra to experience Beirut’s bustling commercial side or the old Central District to admire the elegantly restored Ottoman and French-colonial buildings – a demonstration of Beirut’s determination to become the ‘Paris of the East’ once again. Footprintfocus Beirut features practical advice on getting to and around this up-and-coming city, along with fascinating insights into Beirut’s culture and history. • Essentials section with practical advice on getting there and around. • Highlights maps of the region so you know what not to miss. • Comprehensive, up-to-date listings of where to eat, drink and sleep. • Detailed street maps for Beirut and key destinations. • Slim enough to fit in your pocket. Loaded with advice and information on how to get around, this concise Footprintfocus guide will help you get the most out of Beirut without weighing you down.

Annual Report

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Publisher :
ISBN 13 :
Total Pages : 308 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Annual Report by : United States. Small Business Administration

Download or read book Annual Report written by United States. Small Business Administration and published by . This book was released on with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: