Efficiency Study of Indian Automobile Companies Using DEA Technique

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Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)

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Book Synopsis Efficiency Study of Indian Automobile Companies Using DEA Technique by : Debaprosanna Nandy

Download or read book Efficiency Study of Indian Automobile Companies Using DEA Technique written by Debaprosanna Nandy and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A developed transportation system plays a pivotal role in the development of an economy. With the advancement of transportation system, the automobile industry of India is also growing at a high speed, occupying an important place in the Indian economy. Indian auto industry is now growing at a pace of around 18% per annum and has gradually emerged as a desirable destination for global auto players like Volvo, General Motors and Ford. During this period of global recession, Indian automobile companies should operate more efficiently to grab not only the indigenous market, but also the global market. An attempt has been made in this paper to evaluate the efficiency of the automobile companies using the popular nonparametric data envelopment analysis technique. This empirical study not only throws light on the technical efficiencies of the automobile companies, but also offers a few suggestions as to how an inefficient company may become efficient by overcoming its shortcomings.

Performance of Pharmaceutical Companies in India

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Publisher : Springer Science & Business Media
ISBN 13 : 3790828750
Total Pages : 215 pages
Book Rating : 4.7/5 (98 download)

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Book Synopsis Performance of Pharmaceutical Companies in India by : Mainak Mazumdar

Download or read book Performance of Pharmaceutical Companies in India written by Mainak Mazumdar and published by Springer Science & Business Media. This book was released on 2012-10-19 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains how government support and institutional set up facilitated the evolution of the Indian pharmaceutical industry and provides an economic analysis of firm strategies due to recent policy changes. The book is useful for researchers interested in understanding the transition of a lifeline sector for an emerging economy like India. Students of public policy, health administrators and health economists who are interested in the functioning of the pharmaceutical sector that produces life saving drugs in developing nations will find this book useful. The book also provides good coverage on data envelopment analysis (DEA), a useful technique for understanding productivity and efficiency. It can provide guidance to the research students on the applicability of DEA technique to address various research questions for analysis. The book will be a valuable addition to libraries in colleges of pharmacy and medicine as well as to all other academic and research centers.

Analysis and Management of Productivity and Efficiency in Production Systems for Goods and Services

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Publisher : CRC Press
ISBN 13 : 1000766519
Total Pages : 184 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis Analysis and Management of Productivity and Efficiency in Production Systems for Goods and Services by : Fabio Sartori Piran

Download or read book Analysis and Management of Productivity and Efficiency in Production Systems for Goods and Services written by Fabio Sartori Piran and published by CRC Press. This book was released on 2020-01-08 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: In companies that produce goods and services, productivity and efficiency improvements are a constant challenge. This book reviews the differences between productivity and efficiency. It proposes a new method and makes available a computational tool for implementation that contributes to facilitating the use of Data Envelopment Analysis (DEA). The book presents a discussion about productivity and efficiency, illustrating the potentials of use and conceptual differences. It covers the concepts and techniques for analysis of productivity and efficiency, analyzing critical benefits and limitations, explains in detail how to use DEA for analysis, provides innovative methods for using DEA, offers a free online computer tool with a direction guide, shows real empirical applications, and covers other techniques that can be used to complement the analysis performed. The book is for professionals, managers, consultants, students working and taking courses in productive systems of goods and services. Ancillary materials include a free online computer tool to operationalize the concepts and methods proposed in the book, a guide on how to use the method and the software developed for the DEA application. Solutions manual, instructor’s manual, PowerPoint slides, and figure slides also will be available upon qualified adoption.

Data Envelopment Analysis (DEA) Methods for Maximizing Efficiency

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Publisher : IGI Global
ISBN 13 :
Total Pages : 413 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Data Envelopment Analysis (DEA) Methods for Maximizing Efficiency by : Ajibesin, Adeyemi Abel

Download or read book Data Envelopment Analysis (DEA) Methods for Maximizing Efficiency written by Ajibesin, Adeyemi Abel and published by IGI Global. This book was released on 2024-01-16 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's highly competitive and rapidly evolving global landscape, the quest for efficiency has become a crucial factor in determining the success of organizations across various industries. Data Envelopment Analysis (DEA) Methods for Maximizing Efficiency is a comprehensive guide that delves into the powerful mathematical tool of DEA, is designed to assess the relative efficiency of decision-making units (DMUs), and provides valuable insights for performance improvement. This book presents a systematic overview of DEA models and techniques, from fundamental concepts to advanced methods, showcasing their practical applications through real-world examples and case studies. Catering to a broad audience, this book is designed for students, researchers, consultants, decision-makers, and enthusiasts in the field of efficiency analysis and performance measurement. Consultants and practitioners will gain practical insights for applying DEA in various contexts, and decision-makers will be equipped to make informed decisions for maximizing efficiency. Additionally, individuals with a general interest in data analysis and performance measurement will find this book accessible and informative. This book covers a wide range of topics, including mathematical foundations of DEA, DEA models and variations, DEA efficiency and productivity measures, DEA applications in various industries such as healthcare, finance, supply chain management, environmental management, education management, and public sector management.

Handbook of Research on Stock Market Investment Practices and Portfolio Management

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Publisher : IGI Global
ISBN 13 : 1668455307
Total Pages : 496 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on Stock Market Investment Practices and Portfolio Management by : Sharma, Renuka

Download or read book Handbook of Research on Stock Market Investment Practices and Portfolio Management written by Sharma, Renuka and published by IGI Global. This book was released on 2022-06-30 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the first time since the Great Depression, financial market issues threatened to derail global economic growth. This global financial crisis forced a reconsideration of systemic vulnerabilities with knowledge of numerous investment options and portfolio management strategies becoming more critical than ever before. A complete study of investment choices and portfolio management approaches in both the developing and developed worlds is required to achieve stability and sustainability. The Handbook of Research on Stock Market Investment Practices and Portfolio Management gives a thorough view on the recent developments in investment options and portfolio management strategies in global stock markets. Learning about the many investment options and portfolio management strategies available in the event of a worldwide catastrophe is critical. Covering topics such as AI-based technical analysis, marketing theory, and sharing economy, this major reference work is an excellent resource for investors, traders, economists, business leaders and executives, marketers, students and faculty of higher education, librarians, researchers, and academicians.

SIMSARC 2018

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Publisher : European Alliance for Innovation
ISBN 13 : 1631901915
Total Pages : 501 pages
Book Rating : 4.6/5 (319 download)

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Book Synopsis SIMSARC 2018 by : Arti Chandani

Download or read book SIMSARC 2018 written by Arti Chandani and published by European Alliance for Innovation. This book was released on 2019-02-09 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: 4C’s; Communication, Commerce, Connectivity and Culture are the building blocks of an economy. How well an economy will grow or perform will depend on how strong these four pillars are. Communication leads to sharing of information among individuals. It is important for any business to have the right kind of communication channel. Commerce, provides goods and services for the society and its people. Connectivity provides the right infrastructure and system for those goods and services to reach the market. Lastly, culture helps to retain the indigenous value in those. SIMSARC 2018, organised by Symbiosis Institute of Management Studies, focussed on the aforementioned idea and invited eminent speakers from academia and industry, all over the world, to share their views on the importance of the 4Cs; Communication, Commerce, Connectivity and Culture for businesses and society. The conference had 4 sub-themes viz. Communication, Commerce, Connectivity and Culture which were the plenary sessions for the conference. The highlight of the “communication: Role of AI, Big Data and IoT in Business” track was the papers which were from broad range of Internet of things (IoT), big data, role of technology, Artificial Intelligence among other aspects of communication. The panel speakers gave insight as to how communication is important for business not only for across boundaries but within a country as well. Another session was on “Culture: An indigenous way” where speakers deliberated on the cultures prevailing in different organisations, countries and societies. From a ‘we together’ attitude in some country to a ‘me first’ attitude in the other, cultural similarities and dissimilarities across nations were discussed in this track. The session witnessed some relevant questions from the audience on issues of language barriers and its effect on businesses. Language and cultural barriers are something which are inevitable but one needs to be adoptive and should learn languages to mitigate these barriers. “Connectivity: Backbone for development” was another plenary discussion where increase in connectivity through various social media platforms such as Facebook, Twitter, WhatsApp was discussed and deliberated where the focus was whether human beings are still emotionally connected or not. The critical role of technology was emphasized along with importance of human to human interaction. No matter how much technology comes in play, human connections will never die as this was concluded by speakers as Technolgoy may not be able to take away the emotional connect. Another track, “Commerce: Fuel for economy” where the panellist spoke about growth, price discrimination, financial markets, inequality etc. Investor’s education is one of the most important aspect to take the investors to level where they understand financial market and this will help in investment activity in the market. Sustainability was another concern highlighted by the speakers and they pointed that policies should work towards attaining sustainability in the market and try to bridge the gap between skills and jobs available in the country. Researchers from all over the country, belonging to academic institutes and industry, presented their research ideas on the 4C’s. These research works ranged from digital transformation, IOT, team dynamics and organisation culture to infrastructural issues, e-commerce, banking and corporate governance, the research works presented covered a plethora of policy issues where each one of them is the need of the hour. The deliberations from renowned academicians who came from different parts of the world along with top industrialist, bureaucrats, entrepreneurs, NGOs immensely contributed to the existing bodies of work. They emphasized on the importance of right policies to promote communication, connectivity, facilitating commerce and preserving culture among societies. Overall, the conference witnessed a brainstorming session with scholars and experts and it surely did pave the way for future research.

Impact Assessment of SCM Practices on the Operational Performance in Indian Automobile Industry. A Study

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Publisher : GRIN Verlag
ISBN 13 : 3346422194
Total Pages : 200 pages
Book Rating : 4.3/5 (464 download)

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Book Synopsis Impact Assessment of SCM Practices on the Operational Performance in Indian Automobile Industry. A Study by : Jagdeep Singh

Download or read book Impact Assessment of SCM Practices on the Operational Performance in Indian Automobile Industry. A Study written by Jagdeep Singh and published by GRIN Verlag. This book was released on 2021-06-15 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doctoral Thesis / Dissertation from the year 2020 in the subject Business economics - Business Management, Corporate Governance, grade: 75.00, , course: Doctor of Philosophy, language: English, abstract: In this research, SCM practices in automobile industry in India were a descriptive cum analytical research. It needs an understandable specification of who (automobile companies in India), what (SCM practices – SRM, CRM, LM and ICT), when (until year 2019), why (found gaps) and way (survey- questionnaire, F2F Interview, through email) of the research. The figure-50 has shown the brief research design of the study. During the literature review, it was found that Indian automobile companies were not able to minimize their supply chain cost effectively & efficiently and there were gaps in expectations (agreement) and perception (adoption) level of SCM practice. To understand and analyses these gaps, this research was carried out. Indian automotive industry (Both automobile & components) contributes almost 7.5% of total GDP and one of the biggest job creator sectors directly or indirectly. India is gradually taking the lead and growing its global competition. India is lagging behind in terms of commercial vehicle production if we compare it globally, therefore, it needs more focus, collaborations and investment to catch up the market share at global space. SCM contributes to overall value creation for any organization including automobile and hence firms are focusing on strengthening their supply chains more efficient and competitive. Current supply chains are facing multiple disruptions like Covid-19 pandemic, technological disruptions like 3D Printing, IoT, AI/machine learning, internet things such as movable machine (robots) for warehouse operation, etc. and challenges such as visibility, cost reduction, innovation, supplier relationship, customer relationship, risk management, security & safety in logistics, ICT infrastructure, and customer expectations.

Handbook of Machine Learning for Computational Optimization

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Publisher : CRC Press
ISBN 13 : 1000455688
Total Pages : 297 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Handbook of Machine Learning for Computational Optimization by : Vishal Jain

Download or read book Handbook of Machine Learning for Computational Optimization written by Vishal Jain and published by CRC Press. This book was released on 2021-11-02 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology is moving at an exponential pace in this era of computational intelligence. Machine learning has emerged as one of the most promising tools used to challenge and think beyond current limitations. This handbook will provide readers with a leading edge to improving their products and processes through optimal and smarter machine learning techniques. This handbook focuses on new machine learning developments that can lead to newly developed applications. It uses a predictive and futuristic approach, which makes machine learning a promising tool for processes and sustainable solutions. It also promotes newer algorithms that are more efficient and reliable for new dimensions in discovering other applications, and then goes on to discuss the potential in making better use of machines in order to ensure optimal prediction, execution, and decision-making. Individuals looking for machine learning-based knowledge will find interest in this handbook. The readership ranges from undergraduate students of engineering and allied courses to researchers, professionals, and application designers.

Optimization Using Evolutionary Algorithms and Metaheuristics

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Publisher : CRC Press
ISBN 13 : 1000537145
Total Pages : 136 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Optimization Using Evolutionary Algorithms and Metaheuristics by : Kaushik Kumar

Download or read book Optimization Using Evolutionary Algorithms and Metaheuristics written by Kaushik Kumar and published by CRC Press. This book was released on 2019-08-22 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Metaheuristic optimization is a higher-level procedure or heuristic designed to find, generate, or select a heuristic (partial search algorithm) that may provide a sufficiently good solution to an optimization problem, especially with incomplete or imperfect information or limited computation capacity. This is usually applied when two or more objectives are to be optimized simultaneously. This book is presented with two major objectives. Firstly, it features chapters by eminent researchers in the field providing the readers about the current status of the subject. Secondly, algorithm-based optimization or advanced optimization techniques, which are applied to mostly non-engineering problems, are applied to engineering problems. This book will also serve as an aid to both research and industry. Usage of these methodologies would enable the improvement in engineering and manufacturing technology and support an organization in this era of low product life cycle. Features: Covers the application of recent and new algorithms Focuses on the development aspects such as including surrogate modeling, parallelization, game theory, and hybridization Presents the advances of engineering applications for both single-objective and multi-objective optimization problems Offers recent developments from a variety of engineering fields Discusses Optimization using Evolutionary Algorithms and Metaheuristics applications in engineering

Industrial Engineering and Operations Management

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Publisher : Springer Nature
ISBN 13 : 3031147634
Total Pages : 425 pages
Book Rating : 4.0/5 (311 download)

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Book Synopsis Industrial Engineering and Operations Management by : Victor Manuel López Sánchez

Download or read book Industrial Engineering and Operations Management written by Victor Manuel López Sánchez and published by Springer Nature. This book was released on 2022-11-22 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume convenes peer-reviewed, selected papers presented at the XXVIII International Joint Conference on Industrial Engineering and Operations Management (IJCIEOM) that was held in Mexico City, Mexico, July 17-20, 2022, with a special focus on applications of industrial engineering and operations management for research and practice. Fields covered include operations, manufacturing, industrial and production engineering and management, emphasizing optimization models and data science applications to real-world problems. In this book, the reader will find works on topics as optimization models; stochastic optimization; digital transformation in the supply chain; data science applications in operations management; Industry 4.0: manufacturing planning & control; blockchain; intelligent transportation systems; sustainable and reverse logistics; big data and demand planning; predictive and prescriptive analytics; last-mile delivery optimization; stochastic inventory models; new trends in information technology for operation management; stochastic optimization; optimization models for omnichannel; safety in operation management; and more. This volume includes relevant information for academics, since most of the chapters focus on real-world case studies and systematic reviews, but also for professionals in the industrial sector as it presents solutions to complex industrial challenges. Previous 2018, 2019, 2020, and 2021 IJCIEOM proceedings can also be found in Springer's catalog.

Contemporary Perspectives in Data Mining, Volume 2

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Publisher : IAP
ISBN 13 : 1681230895
Total Pages : 237 pages
Book Rating : 4.6/5 (812 download)

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Book Synopsis Contemporary Perspectives in Data Mining, Volume 2 by : Kenneth D. Lawrence

Download or read book Contemporary Perspectives in Data Mining, Volume 2 written by Kenneth D. Lawrence and published by IAP. This book was released on 2015-07-01 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: The series, Contemporary Perspectives on Data Mining, is composed of blind refereed scholarly research methods and applications of data mining. This series will be targeted both at the academic community, as well as the business practitioner. Data mining seeks to discover knowledge from vast amounts of data with the use of statistical and mathematical techniques. The knowledge is extracted from this data by examining the patterns of the data, whether they be associations of groups or things, predictions, sequential relationships between time order events or natural groups. Data mining applications are in marketing (customer loyalty, identifying profitable customers, instore promotions, e-commerce populations); in business (teaching data mining, efficiency of the Chinese automobile industry, moderate asset allocation funds); and techniques (veterinary predictive models, data integrity in the cloud, irregular pattern detection in a mobility network and road safety modeling.)

A Study Of Financial Performance Of Selected Companies Of Indian Automobile Industry

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Author :
Publisher : Jaywant Deep
ISBN 13 : 9788676689774
Total Pages : 0 pages
Book Rating : 4.6/5 (897 download)

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Book Synopsis A Study Of Financial Performance Of Selected Companies Of Indian Automobile Industry by : Chakshu C

Download or read book A Study Of Financial Performance Of Selected Companies Of Indian Automobile Industry written by Chakshu C and published by Jaywant Deep. This book was released on 2023-02-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: INTRODUCTION Transportation is crucial to economic growth. People may now travel throughout the world thanks to transportation. A nation's economy relies on transport. Because they can migrate, people have more housing and job options than they did years ago. Mobility has also made it easier for firms to reach new markets and has more resources. Moving is human nature. Transportation-enabled trade has increased national income in all countries. Transportation supports economic growth.

Mobile Services Industries, Technologies, and Applications in the Global Economy

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Publisher : IGI Global
ISBN 13 : 1466619821
Total Pages : 368 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Mobile Services Industries, Technologies, and Applications in the Global Economy by : Lee, In

Download or read book Mobile Services Industries, Technologies, and Applications in the Global Economy written by Lee, In and published by IGI Global. This book was released on 2012-08-31 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: As business paradigms shift from desktop-centric environments to data-centric mobile environments, mobile services create numerous new business opportunities. At the same time, these advances may also challenge many of the basic premises of existing business models. Mobile Services Industries, Technologies, and Applications in the Global Economy fosters a scientific understanding of mobile services, provides a timely publication of current research efforts, and forecasts future trends in the mobile services industry and its important role in the world economy. Written for academics, researchers, government policymakers, and corporate managers, this comprehensive volume will outline the great potential for new business models and applications in mobile commerce.

Concentration and Efficiency in Indian Manufacturing

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Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)

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Book Synopsis Concentration and Efficiency in Indian Manufacturing by : A.M Swaminathan

Download or read book Concentration and Efficiency in Indian Manufacturing written by A.M Swaminathan and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Regional concentration of firms has several effects on the development of firms. While theories point out different relationships between firm's efficiency and regional concentration, this study analyzes such relationships for nine Indian manufacturing industries located in 17 Indian states using Data Envelopment Analysis (DEA) and the Tobit model. Results on efficiency show that technical efficiency is better than allocative efficiency, indicating betterment of technology and at the same time excess use of resources in Indian industries. Besides, regional concentration of industries is found to have a negative relationship with efficiency, which supports the 'Quiet Life Hypothesis' of Hicks. Tobit analysis also shows the prevalence of negative relations between efficiency and concentration in Indian industries. Just-in-time management of inventories could be encouraged and measures to see that this is successful in industries should be the aim of reforms.

Applied Operational Research

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Publisher : ORLAB Analytics
ISBN 13 :
Total Pages : 123 pages
Book Rating : 4./5 ( download)

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Book Synopsis Applied Operational Research by : Kaveh Sheibani

Download or read book Applied Operational Research written by Kaveh Sheibani and published by ORLAB Analytics. This book was released on 2016-06-28 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: These proceedings gather contributions presented at the 8th International Conference on Applied Operational Research (ICAOR 2016) in Rotterdam, The Netherlands, June 28-30, 2016, published in the series Lecture Notes in Management Science (LNMS). The conference covers all aspects of Operational Research and Management Science (OR/MS) with a particular emphasis on applications.

Metaheuristics for Machine Learning

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Publisher : John Wiley & Sons
ISBN 13 : 1394233922
Total Pages : 357 pages
Book Rating : 4.3/5 (942 download)

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Book Synopsis Metaheuristics for Machine Learning by : Kanak Kalita

Download or read book Metaheuristics for Machine Learning written by Kanak Kalita and published by John Wiley & Sons. This book was released on 2024-05-07 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: METAHEURISTICS for MACHINE LEARNING The book unlocks the power of nature-inspired optimization in machine learning and presents a comprehensive guide to cutting-edge algorithms, interdisciplinary insights, and real-world applications. The field of metaheuristic optimization algorithms is experiencing rapid growth, both in academic research and industrial applications. These nature-inspired algorithms, which draw on phenomena like evolution, swarm behavior, and neural systems, have shown remarkable efficiency in solving complex optimization problems. With advancements in machine learning and artificial intelligence, the application of metaheuristic optimization techniques has expanded, demonstrating significant potential in optimizing machine learning models, hyperparameter tuning, and feature selection, among other use-cases. In the industrial landscape, these techniques are becoming indispensable for solving real-world problems in sectors ranging from healthcare to cybersecurity and sustainability. Businesses are incorporating metaheuristic optimization into machine learning workflows to improve decision-making, automate processes, and enhance system performance. As the boundaries of what is computationally possible continue to expand, the integration of metaheuristic optimization and machine learning represents a pioneering frontier in computational intelligence, making this book a timely resource for anyone involved in this interdisciplinary field. Metaheuristics for Machine Learning: Algorithms and Applications serves as a comprehensive guide to the intersection of nature-inspired optimization and machine learning. Authored by leading experts, this book seamlessly integrates insights from computer science, biology, and mathematics to offer a panoramic view of the latest advancements in metaheuristic algorithms. You’ll find detailed yet accessible discussions of algorithmic theory alongside real-world case studies that demonstrate their practical applications in machine learning optimization. Perfect for researchers, practitioners, and students, this book provides cutting-edge content with a focus on applicability and interdisciplinary knowledge. Whether you aim to optimize complex systems, delve into neural networks, or enhance predictive modeling, this book arms you with the tools and understanding you need to tackle challenges efficiently. Equip yourself with this essential resource and navigate the ever-evolving landscape of machine learning and optimization with confidence. Audience The book is aimed at a broad audience encompassing researchers, practitioners, and students in the fields of computer science, data science, engineering, and mathematics. The detailed but accessible content makes it a must-have for both academia and industry professionals interested in the optimization aspects of machine learning algorithms.

Indian Automobile Industry and Effective Advertising

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Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (13 download)

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Book Synopsis Indian Automobile Industry and Effective Advertising by : Prateek Maheshwari

Download or read book Indian Automobile Industry and Effective Advertising written by Prateek Maheshwari and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The automobile industry in India is highly competitive and technology-driven. In such an aggressive business scenario, ensuring the success of an advertisement campaign is critical for a company's success as huge advertisement budgets are involved. The purpose of the study is to recognize specific drivers of effective advertising for the Indian automobile sector in the context of print media using a qualitative research approach. A structured Delphi technique was implemented to identify specific drivers of effective advertising for the automobile sector. 32 drivers of effective advertising are narrowed down and refined through a structured Delphi to finalize specific 13 drivers of effective advertising for the Indian automobile sector in the print media context. Recognition of 13 specific drivers of effective advertising will help advertisers and marketing managers to be focused while designing advertisement campaign in the Indian print setting. It will also ensure formulation of effective media and message strategies which will lead to long-term business growth for the Indian automobile manufactures. The study demonstrates how a qualitative research tool, viz., Delphi technique can be successfully used to investigate the dynamic field of advertisement effectiveness.