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Author : Lucy Cheramy
Publisher :
ISBN 13 : 9783656676645
Total Pages : 52 pages
Book Rating : 4.6/5 (766 download)
Download or read book Effects of the co-branding strategy in the luxury industry on Chinese consumers written by Lucy Cheramy and published by . This book was released on 2014-06-27 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pierre Xiao Lu
Publisher : Routledge
ISBN 13 : 0429873964
Total Pages : 251 pages
Book Rating : 4.4/5 (298 download)
Download or read book International Luxury Brand Strategy written by Pierre Xiao Lu and published by Routledge. This book was released on 2021-11-21 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop a worldwide luxury brand in the twenty-first century. The book gives an overview of how a luxury brand is created through the understanding and application of economic rules and through firms adopting new management models across multiple business dimensions. It also explains the application of theories and models and illustrates specific issues through case studies drawn from international markets such as China and France. The Chinese cases provide unique opportunities and insights into how these new luxury brands were created and how they have benefited from the international market over time. From the international brand management perspective, this book is a useful reference for anyone who wants to learn more about luxury brand management and to better understand how the international market has evolved and how products may change the rules of the game.
Author : Pierre Xiao Lu
Publisher : John Wiley & Sons
ISBN 13 : 1118179218
Total Pages : 203 pages
Book Rating : 4.1/5 (181 download)
Download or read book Elite China written by Pierre Xiao Lu and published by John Wiley & Sons. This book was released on 2011-12-27 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.
Author : Michel Chevalier
Publisher : John Wiley & Sons
ISBN 13 : 1118181549
Total Pages : 273 pages
Book Rating : 4.1/5 (181 download)
Download or read book Luxury China written by Michel Chevalier and published by John Wiley & Sons. This book was released on 2011-09-02 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers–particularly professionals in advertising, marketing, and the luxury brands industry–a deep look into the future of the Chinese luxury goods market and shows them how to tap into China's tremendous market potential.
Author : Kelvin Molly
Publisher : GRIN Verlag
ISBN 13 : 3656624755
Total Pages : 17 pages
Book Rating : 4.6/5 (566 download)
Download or read book An Investigation of Customers’ Behavior and Subtle Luxury Market Evolution in China written by Kelvin Molly and published by GRIN Verlag. This book was released on 2014-03-27 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: Document from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: The luxury brand industry in China is still growing despite the global recession. It is hard to imagine that exclusive labels were once the preserve of the European aristocracy, that a mere few decades ago these beautifully crafted pieces of clothing and accessories were perfectly for the pleasure and adornment of an oriental developing country. This report will be examining the behavior of upper middle class and subtle luxury market evolution in China with a range of finding presented. As consumers react to wider choice, faster-changing fashion, luxury brand must adjust its strategies in order to gain insights into how to be competitive in the new Chinese market. The part begins with an interview result which indicates key strategy and business opportunity in long term. This is followed by three objectives and discussion of the particular emphasis to support the aim. It also presents the methodology and an elaborate secondary research, which included relevant CSR study and an analysis of Gucci’s inhumane working condition within China market. Recommendation is able to performance finally with consideration.
Author : Jiwon Ava Seo
Publisher :
ISBN 13 :
Total Pages : 288 pages
Book Rating : 4.:/5 (12 download)
Download or read book The Antecedents and Consequences of Chinese Consumer Attitude Toward Co-branding Between High-end Fashion Designers and Luxury Hotels written by Jiwon Ava Seo and published by . This book was released on 2017 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : W. Zhiyan
Publisher : Springer
ISBN 13 : 1137276355
Total Pages : 187 pages
Book Rating : 4.1/5 (372 download)
Download or read book From Chinese Brand Culture to Global Brands written by W. Zhiyan and published by Springer. This book was released on 2013-10-08 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.
Author : John M. T. Balmer
Publisher : Springer
ISBN 13 : 1352000113
Total Pages : 355 pages
Book Rating : 4.3/5 (52 download)
Download or read book Advances in Chinese Brand Management written by John M. T. Balmer and published by Springer. This book was released on 2016-11-14 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has emerged as an area of considerable and growing interest among branding scholars and practitioners owing to the rise and significance of brands within China. Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and greatly loved Chinese Corporate heritage brands, luxury brands, prominent cultural brands and foreign brands in China.
Author : Yingjiao Xu
Publisher : Springer
ISBN 13 : 9811084297
Total Pages : 211 pages
Book Rating : 4.8/5 (11 download)
Download or read book Chinese Consumers and the Fashion Market written by Yingjiao Xu and published by Springer. This book was released on 2018-03-09 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time. The contributing authors provide observations and address issues related to middle class fashion consumption, sustainable apparel consumption, technology application in fashion retailing, and the select traditional and new industry segments in the context of China’s recent and massive economic boom. As such, the book offers an invaluable reference guide for all academics and practitioners interested in the Chinese fashion market.
Author : Glyn Atwal
Publisher : Springer
ISBN 13 : 1137547154
Total Pages : 263 pages
Book Rating : 4.1/5 (375 download)
Download or read book Luxury Brands in China and India written by Glyn Atwal and published by Springer. This book was released on 2017-06-27 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets.
Author : Tsan-Ming Choi
Publisher : Springer Science & Business Media
ISBN 13 : 1493902776
Total Pages : 153 pages
Book Rating : 4.4/5 (939 download)
Download or read book Fashion Branding and Consumer Behaviors written by Tsan-Ming Choi and published by Springer Science & Business Media. This book was released on 2014-01-30 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response. Contributors use multiple methods to analyze consumers' psychosocial needs and the extent that their fulfillment goes beyond the usefulness or value of the items they purchase as well as the fashion industry's means of communicating brand identity and enhancing brand loyalty. Along the way, these studies raise important questions about consumer behaviors, consumer welfare, environmental ethics and the future of consumer research. Included in the coverage: A symbolic interactionist perspective on fashion brand personality and advertisement response. Optimizing fashion branding strategies in a fluctuating market. An analysis of fashion brand extensions by artificial neural networks. Domestic or foreign luxury brands? A comparison of status- and non-status- seeking teenagers. The impact of consumers’ need for uniqueness on purchase perception. How brand awareness relates to market outcome, brand equity and the marketing mix. A breakthrough volume on the complexities of how and why we buy, Fashion Branding and Consumer Behaviors will captivate researchers and practitioners in the fields of consumer psychology, marketing and economics.
Author : Elise Ran Wang
Publisher : CreateSpace
ISBN 13 : 9781497312586
Total Pages : 180 pages
Book Rating : 4.3/5 (125 download)
Download or read book China One, the Love of Luxe written by Elise Ran Wang and published by CreateSpace. This book was released on 2014-05-15 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: China One, the Love of LuxeBy Elise Ran WangAs luxury brand executives, marketers, analysts or strategists, it is very important to understand the Chinese luxury market and the Chinese luxury consumers who are driving the demand for luxury goods and leading the future direction of the luxury market. This book will provide a unique perspective through an in-depth examination of the Chinese luxury market, especially a specific group of young luxury consumers who are called the “China One,” as they are the first generation born under China's “One-Child Policy” at the beginning of China's new open-economic-environment. In "China One, the Love of Luxe" , you will learn:• The overview of global luxury market, Chinese luxury market and the consumers• The historical background of the China Ones• China Ones' value system and preference toward luxury shopping• Primary research insights towards China Ones' luxury shopping behaviors • Frameworks and strategies targeting in on the China Ones• Original segmentation development towards China One luxury consumers• Practical recommendations and future directionsCombining with an increasing usage of social media, high involvement of technology as well as a maturing value system and related behaviors toward luxury shopping, China Ones will be the most important consumer group of all the luxury brands to study in the short and the long-term future. The battlefield of luxury goods is no longer defined with geographic locations. Internet e-commerce, the trend of luxury shopping while traveling, dependent connections between areas, brands, and groups of people have taken the war into a new dimension. The competition among luxury brands has become the war of winning the heart of their consumers. In the war of leading the Chinese luxury market, winning the China Ones' hearts will ensure the victory on the battlefield at present as well as in the immediate future.
Author : Paul Husband
Publisher : Nicholas Brealey
ISBN 13 : 1473645018
Total Pages : 432 pages
Book Rating : 4.4/5 (736 download)
Download or read book The Cult of the Luxury Brand written by Paul Husband and published by Nicholas Brealey. This book was released on 2010-12-07 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's Asia, you are what you wear. The Cult of the Luxury Brand is the first book to explore how and why an amazing "luxeplosion" is rocking Asia, sweeping up not just the glitzy upper crust, but secretaries toting their Burberry bags, junior executives sporting Rolex watches, and university students in Ferragamo shoes. Hong Kong boasts more Gucci and Hermes stores than New York or Paris. China's luxury market is growing with such gusto that it will single-handedly be the biggest by 2014. Even India, the new kid on the luxury block, has three-month waiting lists for hot items, while in Tokyo, the epicenter of the cult, 94 percent of women in their 20s own a Louis Vuitton bag. The cult of the luxury brand is so powerful that Asian consumers account for as much as half of the $80 billion global luxe industry. Radha Chadha and Paul Husband explain the paradox of simultaneously pumping up your product's status while pumping it out to the masses. They crack the code of the cult, offering a tried-and-tested approach to creating an explosive following for your brand. They outline a powerful model that explains the spread of luxury in developed markets such as Japan and Hong Kong, while predicting the future course for emerging markets such as China and India. They also examine the phenomenon of "geniune fakes," impossible to tell from the real thing but detracting from its sales. Written by world-leading experts in a highly accessible style, the book draws on over 150 interviews with industry experts, market studies in 10 countries, and the authors' collective experience across Asia. It offers a glimpse of the thriving retail scene, from glorious flagship stores in Tokyo to bustling local markets in Seoul, and compares the various consumer segments to understand the inner motives for their obsession. It demonstrates how the continent's massive economic and social transformation is dismantling centuries-old ways of defining your place in society, and how your spot on today's social totem pole is marked by your Chanel suit and your Cartier watch. Whether you are a business professional targeting the Asian consumer, a marketer interested in trend spotting, or a shopper fascinated by luxury brands, this book opens the door to success.
Author : Angela Eva Alunni
Publisher : GRIN Verlag
ISBN 13 : 3656976929
Total Pages : 50 pages
Book Rating : 4.6/5 (569 download)
Download or read book The Effects of the Economic Crisis on the Luxury Brand Market written by Angela Eva Alunni and published by GRIN Verlag. This book was released on 2015-06-11 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (postgraduate) from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: Luxury represents a product category that seemingly was able to weather the storm of financial and economic crisis hitting global markets in 2008 better than could be expected. In this scientific essay, the author Angela Alunni credits two main factors for this trend: Successful luxury companies cater to the emerging markets of the nouveau riches, which are at the center of nurturing the demand for these goods. Internationalization provides the financial and managerial framework for these Italian companies, while not betraying the essence of the luxury concept per se. The portrayal of the Bulgari case highlights these strategies and at the same time points to the challenges that the luxury industry Made in Italy has to face as a whole.
Author : Mosca, Fabrizio
Publisher : IGI Global
ISBN 13 : 1466699590
Total Pages : 354 pages
Book Rating : 4.4/5 (666 download)
Download or read book Global Marketing Strategies for the Promotion of Luxury Goods written by Mosca, Fabrizio and published by IGI Global. This book was released on 2016-03-31 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire is critical to the success of high-end brands. Global Marketing Strategies for the Promotion of Luxury Goods explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this timely reference publication is designed for use by business professionals, researchers, and graduate-level students.
Author : Joseph Hancock
Publisher : Intellect (UK)
ISBN 13 : 9781783203574
Total Pages : 0 pages
Book Rating : 4.2/5 (35 download)
Download or read book Global Fashion Brands written by Joseph Hancock and published by Intellect (UK). This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion branding is a process that needs to be analysed from a style, luxury and historical pop cultural view using critical, ethnographic, individualistic or interpretive methods. Contributors examine the meaning behind branding in the context of contested power relations underpinning the production, marketing and consumption of style and fashion.
Author : Jean-Noël Kapferer
Publisher : Kogan Page Publishers
ISBN 13 : 0749464925
Total Pages : 408 pages
Book Rating : 4.7/5 (494 download)
Download or read book The Luxury Strategy written by Jean-Noël Kapferer and published by Kogan Page Publishers. This book was released on 2012-09-03 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.
