Effects Of Consumer Values And Past Experiences On Consumer Intention To Buy Organic Personal Care Products

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Effects of Consumer Values and Past Experiences on Consumer Intention to Buy Organic Personal Care Products

Author : Hee Yeon Kim
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (67 download)

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Book Synopsis Effects of Consumer Values and Past Experiences on Consumer Intention to Buy Organic Personal Care Products by : Hee Yeon Kim

Download or read book Effects of Consumer Values and Past Experiences on Consumer Intention to Buy Organic Personal Care Products written by Hee Yeon Kim and published by . This book was released on 2009 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: The primary goal of this research is to investigate U.S. consumer purchase behavior of organic personal care products base on the Theory of Planned Behavior (TPB) by Ajzen (1985). In particular, this research examines 1) the influence of consumer values (i.e., health consciousness, environmental consciousness, and appearance consciousness) on attitude toward buying organic personal care products, 2) the influence of attitude, subjective norm, and perceived behavioral control on purchase intention for organic personal care products, 3) the effect of consumers' past experiences on their purchase intentions for organic personal care products, and 4) the moderating influence of perceived behavioral control on the relationship between attitude toward buying organic personal care products and purchase intention for the products. For this research, an organic shampoo and body lotion were used as sample products. An online survey was conducted with 207 online panel members, and multiple regression analysis was used to examine the proposed relationships. The findings of this research indicated that only two consumer values, environmental consciousness and appearance consciousness, influenced positive attitude toward buying organic personal care products. In addition, the results revealed that attitude, subjective norm, perceived behavioral control, and past experiences significantly predicted purchase intention for organic personal care products. Furthermore, the relationship between attitude and purchase intention was moderated by perceived behavioral control.

Environmental Marketing

Author : William Winston
Publisher : Routledge
ISBN 13 : 1136590331
Total Pages : 452 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis Environmental Marketing by : William Winston

Download or read book Environmental Marketing written by William Winston and published by Routledge. This book was released on 2013-04-03 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues that affect environmental behavior while providing materials and guidance to marketing decisionmakers. It will guide your organization toward a decidedly “green” marketing movement, toward marketing concepts and tools that not only serve your organization's objectives but preserve and protect the environment as well. Environmental Marketing clearly defines the potential roles of organizations, consumers, and governments and examines how these groups impact environmental factors through the marketing process. The book helps you understand alternative perspectives to green marketing issues and, in turn, enables you to make clearer, more conscious decisions toward improving your environmental marketing performance. This resourceful text begins by defining the concept of environmental or “green” marketing and how the idea of a healthy planet and successful marketing strategies can co-exist. It discusses the consumer's behavior toward environmental products and how marketers can effectively educate them, the guidelines involved in doing so, and the consequences of failing to do so. The marketer's position on environmental changes in industry is examined along with alternatives for striking a balance between marketing objectives and environmental concerns. Finally, the book discusses the global response to environmental marketing and where multi-national organizations belong within this balance. Environmental Marketing is a book for all managers involved in decisions impacting the environment. It is also of great interest to public policymakers and academics who wish for quick insight into environmental marketing issues.

Consumer Preferences for Organic Food: Behavior Building-up, Importance of Pricing, Information and Sensory Issues

Author : Jessica Alejandra Avitia Rodríguez
Publisher :
ISBN 13 :
Total Pages : 142 pages
Book Rating : 4.:/5 (112 download)

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Book Synopsis Consumer Preferences for Organic Food: Behavior Building-up, Importance of Pricing, Information and Sensory Issues by : Jessica Alejandra Avitia Rodríguez

Download or read book Consumer Preferences for Organic Food: Behavior Building-up, Importance of Pricing, Information and Sensory Issues written by Jessica Alejandra Avitia Rodríguez and published by . This book was released on 2013 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this thesis is to investigate Spanish consumers purchase motivations and behavior towards organic food by means of determining the key factors that take part on building their behavior. An important contribution of this work consists on providing more evidence on consumers' underlying motivations to buy organic food for the particular case of Spain and to test the role of sensory "experience" in defining individual new WTP for a post purchasing situation. This thesis investigates the role of personal, economic and social elements in predicting Spain consumers' attitudes and purchase intentions toward organic food. It place together all the relevant variables identified by previous studies developing a new and complex behavioral model on consumers' organic decision making process. The new conceptual model is developed and tested via structural equation modeling. Results show that attitudes, knowledge, as well as environmental and health concern partially mediates the effects of trust in market agents and risk perceptions on attitudes toward organic food. Furthermore, price and subjective norms have been detected to explain organic food purchase intention. Next, this thesis analyzes the factors affecting consumer's willingness to pay (WTP) for organic food. In this context, the most widely used valuation methods have been Conjoint Analysis and Choice Experiments. However, discrete choice and conjoint data do not offer immediate financial consequences for the participants. As a consequence, consumers tend to overestimate their real WTP. For that reason, this thesis investigates approaches to incorporate incentives into the traditional conjoint and choice methodologies. In this research, we analyze the "Calibrated Auction-Conjoint Valuation method" (CACM), by comparing Non-adjusted values from a self-explicated conjoint method to the final calibrated values entered using a non-hypothetical auction in a context well suited to the CACM: preferences for sustainable farming. We noticed that consumers significantly reduced their WTP when moving from the initial stage of the CACM to the final stage, primarily by placing less importance on product prices, implying that WTP values from a self-explicated conjoint method used alone would likely lead to overstated estimates of WTP. Finally, consumers' willingness to pay and sensory "experience" is assessed through an experimental auction. Two auctions have been designed: the first consists on consumers'evaluation of different food options based on search attributes (before purchase) and the second after tasting it (simulating a post purchasing situation). In between a hedonic sensory test is performed. Simultaneously, as a complementary exercise, a trained panel sensory test has been employed to identify the main organoleptic characteristics that consumers associate with the hedonic taste satisfaction. Finally, factors affecting consumers' WTP differences in the two auctions are analyzed. We have detected that the Spanish consumers have a positive attitude towards sustainable food due to environmental concerns, health concerns, and trust in certification and market agents. However, the premium they are willing to pay for these products is lower than the current market price. Furthermore, both "search" and sensory "experience" do influence consumers' purchase behavior.

Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing

Author : Gigauri, Iza
Publisher : IGI Global
ISBN 13 : 1668486830
Total Pages : 478 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing by : Gigauri, Iza

Download or read book Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing written by Gigauri, Iza and published by IGI Global. This book was released on 2023-06-26 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: The prominent idea of sustainable development has influenced almost all disciplines, changing our understanding and behavior toward sustainability. In this respect, marketing has also been transforming from the sustainability point of view as emerging social and ecological problems caused by the exponential growth require sustainable solutions and joint efforts. Sustainable marketing intends to integrate ecological, social, and ethical concerns while creating value. Consumers, along with other stakeholders, expect that brands will contribute to work toward the sustainable development goals; therefore, companies need to redesign their marketing initiatives to create, promote, and deliver values that are in line with sustainability. The Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing illuminates current developments in sustainable marketing and the new trends and tendencies concerning the concept in theory and practice. The book also explores the concept of sustainable marketing in todays context of the digital age, explains its boundaries and benefits, and describes the challenges and opportunities as well as the advantages and potential disadvantages of sustainable marketing and branding efforts. Covering key topics such as branding, marketing ethics, and corporate social responsibility, this premier reference source is ideal for marketers, business owners, managers, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students.

Business Development via AI and Digitalization

Author : Allam Hamdan
Publisher : Springer Nature
ISBN 13 : 3031621069
Total Pages : 1112 pages
Book Rating : 4.0/5 (316 download)

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Book Synopsis Business Development via AI and Digitalization by : Allam Hamdan

Download or read book Business Development via AI and Digitalization written by Allam Hamdan and published by Springer Nature. This book was released on with total page 1112 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The psychological facets of consumer-brand relationship in the digital world

Author : Khalid Hussain
Publisher : Frontiers Media SA
ISBN 13 : 2832527280
Total Pages : 229 pages
Book Rating : 4.8/5 (325 download)

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Book Synopsis The psychological facets of consumer-brand relationship in the digital world by : Khalid Hussain

Download or read book The psychological facets of consumer-brand relationship in the digital world written by Khalid Hussain and published by Frontiers Media SA. This book was released on 2023-06-29 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Role of Values in the Purchase Intention of Organic Apparel

Author : sheng-Chen Skylar Lin
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (899 download)

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Book Synopsis The Role of Values in the Purchase Intention of Organic Apparel by : sheng-Chen Skylar Lin

Download or read book The Role of Values in the Purchase Intention of Organic Apparel written by sheng-Chen Skylar Lin and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Ethical and Social Marketing in Asia

Author : Bang Nguyen
Publisher : Chandos Publishing
ISBN 13 : 0081001045
Total Pages : 342 pages
Book Rating : 4.0/5 (81 download)

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Book Synopsis Ethical and Social Marketing in Asia by : Bang Nguyen

Download or read book Ethical and Social Marketing in Asia written by Bang Nguyen and published by Chandos Publishing. This book was released on 2015-02-16 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a growing interest in firms’ adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the greater social good. Ethical and Social Marketing in Asia examines this so-far unexplored area, investigating why differing cultures and consumption behaviours require different emphasis in different markets. The diversity of the Asian countries provides a perplexing environment to the development and management of ethical and social marketing. The belief that bottom line profits is enough for a company, is often not favourably viewed by Asian countries emphasising collective, social and long term benefits for the people and country. Due to these interesting characteristics and complexities, the study of ethical and social marketing in Asia is a timely topic. The first chapters introduce Ethical Marketing in Asia, followed by case studies of how the approach is used across 14 diverse economies, geographically based on ‘clusters’; North East, (China, Taiwan, Japan, South Korea), South East (Singapore, Malaysia, Thailand, Vietnam, Cambodia, the Philippines, Indonesia) and South Asia (India, Pakistan, Bangladesh). The second part discusses Social Marketing using the same sequence of regions and economies and the third part explores the unique link to Fairness Management in Asia, followed by a conclusion. Explores the nature of ethical and social marketing from an Asian perspective Discusses current ethical and social marketing researches and practices in different areas, industries, commercial and non-commercial sectors Serves as an invaluable resource for marketing academics and practitioners requiring more than anecdotal evidence of different ethical and social marketing applications Compares and contrasts unethical situations covering important aspects related to ethics, society and fairness Includes an interesting mix of theory, research findings and practices

Contemporary Research on Management and Business

Author : Siska Noviaristanti
Publisher : CRC Press
ISBN 13 : 1000778126
Total Pages : 378 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis Contemporary Research on Management and Business by : Siska Noviaristanti

Download or read book Contemporary Research on Management and Business written by Siska Noviaristanti and published by CRC Press. This book was released on 2022-09-07 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains 74 selected papers presented at the 5th International Seminar of Contemporary Research on Business and Management (ISCRBM 2021), which was organized by the Alliance of Indonesian Master of Management Program (APMMI) and held in Jakarta, Indonesia on 18 December 2021. This online conference was hosted by the Master of Management Program of Indonesia University. This year, ISCRBM focused on research related to driving sustainable business through innovation. Business has had to deal with the Covid-19 pandemic, so a new approach towards managing business to survive competition is indispensable. Innovation is the key for all organizations in surviving in the new normal and beyond. The Seminar aimed to provide a forum for leading scholars, academics, researchers, and practitioners in the business and management area to reflect on the issues, challenges and opportunities, and to share the latest innovative research and best practices. This seminar brought together participants to exchange ideas on the future development of management disciplines: human resource, marketing, operation, finance, strategic management and entrepreneurship. The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

The Nature of Human Values

Author : Milton Rokeach
Publisher : New York : Free Press
ISBN 13 :
Total Pages : 456 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Nature of Human Values by : Milton Rokeach

Download or read book The Nature of Human Values written by Milton Rokeach and published by New York : Free Press. This book was released on 1973 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Milton Rokeach's book The Nature of Human Values (1973), and the Rokeach Value Survey, which the book served as the test manual for, occupied the final years of his career. In it, he posited that a relatively few "terminal human values" are the internal reference points that all people use to formulate attitudes and opinions, and that by measuring the "relative ranking" of these values one could predict a wide variety of behavior, including political affiliation and religious belief. This theory led to a series of experiments in which changes in values led to measurable changes in opinion for an entire small city in the state of Washington.

The World of Organic Agriculture

Author : Minou Yussefi-Menzler
Publisher : Routledge
ISBN 13 : 1136535233
Total Pages : 268 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis The World of Organic Agriculture by : Minou Yussefi-Menzler

Download or read book The World of Organic Agriculture written by Minou Yussefi-Menzler and published by Routledge. This book was released on 2010-09-23 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new edition of this annual publication (previously published solely by IFOAM and FiBL) documents recent developments in global organic agriculture. It includes contributions from representatives of the organic sector from throughout the world and provides comprehensive organic farming statistics that cover surface area under organic management, numbers of farms and specific information about commodities and land use in organic systems. The book also contains information on the global market of the burgeoning organic sector, the latest developments in organic certification, standards and regulations, and insights into current status and emerging trends for organic agriculture by continent from the worlds foremost experts. For this edition, all statistical data and regional review chapters have been thoroughly updated. Completely new chapters on organic agriculture in the Pacific, on the International Task Force on Harmonization and Equivalence in Organic Agriculture and on organic aquaculture have been added. Published with IFOAM and FiBL

Green Marketing as a Positive Driver Toward Business Sustainability

Author : Naidoo, Vannie
Publisher : IGI Global
ISBN 13 : 1522595600
Total Pages : 356 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Green Marketing as a Positive Driver Toward Business Sustainability by : Naidoo, Vannie

Download or read book Green Marketing as a Positive Driver Toward Business Sustainability written by Naidoo, Vannie and published by IGI Global. This book was released on 2019-07-26 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life benefits shall increase. Encouraging the holistic nature of green, moreover, inspires other retailers to push the movement. Green Marketing as a Positive Driver Toward Business Sustainability is a collection of innovative research on the methods and applications of integrating environmental considerations into all aspects of marketing. While highlighting topics including green consumerism, electronic banking, and sustainability, this book is ideally designed for industrialists, marketers, professionals, engineers, educators, researchers, and scholars seeking current research on green development in regular movement.

Emerging Trends and Innovation in Business and Finance

Author : Rim El Khoury
Publisher : Springer Nature
ISBN 13 : 9819961017
Total Pages : 868 pages
Book Rating : 4.8/5 (199 download)

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Book Synopsis Emerging Trends and Innovation in Business and Finance by : Rim El Khoury

Download or read book Emerging Trends and Innovation in Business and Finance written by Rim El Khoury and published by Springer Nature. This book was released on 2023-10-28 with total page 868 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores diverse dimensions of innovation in business and finance from a micro as well as macro perspective through various case studies and analyses of trends. The previous decade is known as the era of digital transformation and innovation. The rise of new technologies is having an impact on the global trends and leading to innovation in business and finance. In this competitive market, businesses and financial institutions must be responsive to the trends in order to survive and thrive, governments must cope with the complex and uncertain environments by being smart, transforming service delivery, and implementing smart governance practices, and entrepreneurs and investors are faced with alternative sources of finance and investment. However, keeping up with these trends and innovations is fraught with its own set of challenges. Thus, it is important to analyze new and emerging technologies and innovations through a myriad of disciplinary lenses. This book not only expands conceptual understanding of digital transformation and innovation by presenting strong empirical evidence, but also by adding to the vigorous worldwide policy discussion on how to assist businesses in the digital transition. The book will be useful to scholars and researchers of business management, financial management, business economics, international business, human resources, and marketing. It will also be of interest to entrepreneurs, policymakers, academicians, and practitioners in the field.

Emotion and Its Relationship to Acceptance, Food Choice, and Consumption: The New Perspective

Author : Witoon Prinyawiwatkul
Publisher : MDPI
ISBN 13 : 3036503706
Total Pages : 120 pages
Book Rating : 4.0/5 (365 download)

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Book Synopsis Emotion and Its Relationship to Acceptance, Food Choice, and Consumption: The New Perspective by : Witoon Prinyawiwatkul

Download or read book Emotion and Its Relationship to Acceptance, Food Choice, and Consumption: The New Perspective written by Witoon Prinyawiwatkul and published by MDPI. This book was released on 2021-03-30 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Food is a source of nutrients but it also provides basic pleasure and aesthetic experiences. Acceptance, food choice, and consumption are affected by many factors, including both intrinsic and extrinsic factors and cues, as well as consumer characteristics. Food-elicited emotions are becoming a critical component in designing products that meet consumers’ needs and expectations. Several studies have reported on the presence of emotional responses to food and the relationships of these to product acceptability, preference, and choice. This Special Issue brings together a small range of studies with a diversity of approaches that provide good examples of the complex and multidisciplinary nature of this subject matter.

From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0

Author : María Pilar Martínez-Ruiz
Publisher : Frontiers Media SA
ISBN 13 : 2889454126
Total Pages : 346 pages
Book Rating : 4.8/5 (894 download)

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Book Synopsis From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0 by : María Pilar Martínez-Ruiz

Download or read book From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0 written by María Pilar Martínez-Ruiz and published by Frontiers Media SA. This book was released on 2018-02-19 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research topic for Frontiers in Psychology highlights some of the more relevant changes that have conditioned consumer behavior in recent years—among these, the paradigm shift in marketing is worth emphasizing. Today, the market and the companies are implementing Marketing 4.0; This new marketing approach modifies both the business rules and the channels by changing the way to dialogue, interact and relation with consumers. The present Research Topic brings together 30 studies by 76 authors who analyzed the relevance of consumer behavior changes under this new paradigm, using different theoretical and methodological frameworks. These different papers, mainly constituting original research, examine a variety of sub-topics, including online and mobile environments, value co-creation, internal marketing strategies, and diverse industries and product markets. Given this broad selection of papers, we encourage readers to draw their own conclusions about the complex phenomena of consumer behavior. Our hope is that these different perspectives will cover various gaps in the field and prompt discussion among the audience of Frontiers in Psychology.

Handbook of Research on Sustainable Consumption

Author : Lucia A. Reisch
Publisher : Edward Elgar Publishing
ISBN 13 : 1783471271
Total Pages : 481 pages
Book Rating : 4.7/5 (834 download)

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Book Synopsis Handbook of Research on Sustainable Consumption by : Lucia A. Reisch

Download or read book Handbook of Research on Sustainable Consumption written by Lucia A. Reisch and published by Edward Elgar Publishing. This book was released on 2015-02-27 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook compiles the state of the art of current research on sustainable consumption from the world�s leading experts in the field. The implementation of sustainable consumption presents one of the greatest challenges and opportunities we are fac

The Demand for Health

Author : Michael Grossman
Publisher : Columbia University Press
ISBN 13 : 0231544529
Total Pages : 153 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis The Demand for Health by : Michael Grossman

Download or read book The Demand for Health written by Michael Grossman and published by Columbia University Press. This book was released on 2017-08-08 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: A seminal work in health economics first published in 1972, Michael Grossman's The Demand for Health introduced a new theoretical model for determining the health status of the population. His work uniquely synthesized economic and public health knowledge and has catalyzed a vastly influential body of health economics literature. It is well past time to bring this important work back into print. Grossman bases his approach on Gary S. Becker's household production function model and his theory of investment in human capital. Consumers demand health, which can include illness-free days in a given year or life expectancy, and then produce it through the input of medical care services, diet, other market goods and services, and time. Grossman also treats health and knowledge as equal parts of the durable stock of human capital. Consumers therefore have an incentive to invest in health to increase their earnings in the future. From here, Grossman examines complementarities between health capital and other forms of human capital, the most important of which is knowledge capital earned through schooling and its effect on the efficiency of production. He concludes that the rate of return on investing in health by increasing education may exceed the rate of return on investing in health through greater medical care. Higher income may not lead to better health outcomes, as wealth enables the consumption of goods and services with adverse health effects. These are some of the major revelations of Grossman's model, findings that have great relevance as we struggle to understand the links between poverty, education, structural disadvantages, and health.