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Author : Les Binet
Publisher :
ISBN 13 : 9780852941454
Total Pages : 136 pages
Book Rating : 4.9/5 (414 download)
Download or read book Effectiveness in Context written by Les Binet and published by . This book was released on 2018 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Les Binet
Publisher :
ISBN 13 : 9780852941348
Total Pages : 0 pages
Book Rating : 4.9/5 (413 download)
Download or read book The Long and the Short of It written by Les Binet and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Shamima Ahmed
Publisher : CRC Press
ISBN 13 : 1466575743
Total Pages : 341 pages
Book Rating : 4.4/5 (665 download)
Download or read book Effective Non-Profit Management written by Shamima Ahmed and published by CRC Press. This book was released on 2012-08-28 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an environment of increased interdependency and collaborations among non-profits, for-profits, and governmental organizations, researchers and practitioners have begun to identify the need for a distinctive set of values, skills, and competencies for effective non-profit management. Underlining the relationship between these two sectors, Effective Non-Profit Management: Context, Concepts, and Competencies clarifies the emerging links between the public and non-profit sectors at the local, national, and global levels. Each chapter concludes with a discussion of a recent issue and a case study. They include discussion questions, a listing of Web resources, and a review of terms at the end of each chapter. The introductory chapter discusses non-profit organizations, their phenomenal growth, the different categories of non-profits, and the scope and significance of this sector. The second chapter focuses on explaining the linkages among non-profits, for-profits, and government organizations. The next couple of chapters provide a detailed discussion of essential non-profit law, non-profit governance, human resource management, resource acquisition and management, marketing, technology, nongovernmental organizations (NGOs), and effectiveness. Discussing four major developments in the non-profit environment that have implications for the future of this sector, the book: Covers all major topics in non-profit management including recent issues that affect such management Provides up-to-date information on emerging issues in non-profit management, including transparency, technology, legal, and other socio-political issues Includes input from an advisory group of leading non-profit executives Details best practices, practical tips and examples, and lists of Internet resources Going beyond the usual coverage of government contracting with non-profits, the book provides a focused discussion on the linkages between public administration and the non-profit sector. In an approach that balances theory and application, the book is a guide to the practical art of forming, managing, and leading non-profit organizations.
Author : Cherniece J. Plume
Publisher : Chandos Publishing
ISBN 13 : 008101757X
Total Pages : 182 pages
Book Rating : 4.0/5 (81 download)
Download or read book Social Media in the Marketing Context written by Cherniece J. Plume and published by Chandos Publishing. This book was released on 2016-09-30 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that is highly focused on the nature and boundaries of social media. The changing behaviour of consumers, variety of platforms and changing culture indicates that much of the research around this topic is still highly fragmented. Social Media in the Marketing Context: A State of the Art Analysis and Future Directions provides a comprehensive overview of the current literature surrounding social media and the marketing discipline, highlighting future development opportunities in both knowledge and practice. includes extensive literature search on social media in the context of the marketing discipline provides key areas for future research and recommendations for practitioners shows the importance for marketers of understanding individual behaviour on social media
Author : Chris Hackley
Publisher : Springer
ISBN 13 : 1137297115
Total Pages : 282 pages
Book Rating : 4.1/5 (372 download)
Download or read book Marketing in Context written by Chris Hackley and published by Springer. This book was released on 2013-11-14 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.
Author : Wiemer Snijders
Publisher : Troubador Publishing Ltd
ISBN 13 : 1789012791
Total Pages : 200 pages
Book Rating : 4.7/5 (89 download)
Download or read book Eat Your Greens written by Wiemer Snijders and published by Troubador Publishing Ltd. This book was released on 2018-09-27 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can we sell more, to more people, and for more money? The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour.
Author : Cole Nussbaumer Knaflic
Publisher : John Wiley & Sons
ISBN 13 : 1119002265
Total Pages : 288 pages
Book Rating : 4.1/5 (19 download)
Download or read book Storytelling with Data written by Cole Nussbaumer Knaflic and published by John Wiley & Sons. This book was released on 2015-10-09 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: Understand the importance of context and audience Determine the appropriate type of graph for your situation Recognize and eliminate the clutter clouding your information Direct your audience's attention to the most important parts of your data Think like a designer and utilize concepts of design in data visualization Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will give you the skills and power to tell it!
Author : Les Binet
Publisher :
ISBN 13 :
Total Pages : 132 pages
Book Rating : 4.3/5 (555 download)
Download or read book Marketing in the Era of Accountability written by Les Binet and published by . This book was released on 2007 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report analyses 880 IPA case studies in unprecedented detail to extract broad lessons about the critical success factors for profitable returns on marketing investment.
Author : National Research Council
Publisher : National Academies Press
ISBN 13 : 0309316855
Total Pages : 280 pages
Book Rating : 4.3/5 (93 download)
Download or read book Enhancing the Effectiveness of Team Science written by National Research Council and published by National Academies Press. This book was released on 2015-07-15 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The past half-century has witnessed a dramatic increase in the scale and complexity of scientific research. The growing scale of science has been accompanied by a shift toward collaborative research, referred to as "team science." Scientific research is increasingly conducted by small teams and larger groups rather than individual investigators, but the challenges of collaboration can slow these teams' progress in achieving their scientific goals. How does a team-based approach work, and how can universities and research institutions support teams? Enhancing the Effectiveness of Team Science synthesizes and integrates the available research to provide guidance on assembling the science team; leadership, education and professional development for science teams and groups. It also examines institutional and organizational structures and policies to support science teams and identifies areas where further research is needed to help science teams and groups achieve their scientific and translational goals. This report offers major public policy recommendations for science research agencies and policymakers, as well as recommendations for individual scientists, disciplinary associations, and research universities. Enhancing the Effectiveness of Team Science will be of interest to university research administrators, team science leaders, science faculty, and graduate and postdoctoral students.
Author : APG Ltd
Publisher : Troubador Publishing Ltd
ISBN 13 : 1789014506
Total Pages : 352 pages
Book Rating : 4.7/5 (89 download)
Download or read book How not to Plan written by APG Ltd and published by Troubador Publishing Ltd. This book was released on 2018-07-04 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the sink or swim world of planners, strategists and their clients, now more than ever, there is a need for a practical handbook to guide us through all the main parts of the process. And thanks to Les Binet and Sarah Carter at Adam&eveDDB we now have just that. The original inspiration for the book was a set of articles that they wrote for Admap over 6 years. In these they set out to bust a lot of myths and nonsense that swirl around marketing and communications by using evidence-based approaches and interesting examples to make their points. We’ve been working with them to turn this treasure chest of wisdom into a practical guide. We’ve called it How Not To Plan in reference to its myth busting antecedents and in homage to an old but much loved set of essays published back in 1979 in an APG book called ’How to Plan Advertising’. The How Not to Plan of 2018 is a manageably sized handbook which leaves room for your scribbles and notes and can be read as a guide or used as a constant helpful reference point. It’s loosely based on the Planning Cycle and is grouped into themes that are important at different stages in the process, covering everything from how to set objectives, the 4 Ps, research and analysis, to briefing, creative work and media and effectiveness At the end of each chapter you’ll find a simple 2-minute check list for how to do it better, a short case study showing how it’s done brilliantly, a space for your notes and further reading for the intellectually gifted…
Author : Gerald S. Hanna
Publisher : Allyn & Bacon
ISBN 13 :
Total Pages : 472 pages
Book Rating : 4.X/5 (4 download)
Download or read book Assessment for Effective Teaching written by Gerald S. Hanna and published by Allyn & Bacon. This book was released on 2004 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in a straightforward and conversational manner, this book integrates assessment and instruction to provide educators with an understanding of when and why to use different assessment techniques to optimize student learning. Emphasis is on realistic applications, taken from the author's experiences using mainstream assessment principles. The subject matter in each chapter is frequently expanded with examples from a broad range of educational settings, ranging from classroom teaching to school administration, school counseling, special education, and related special services for students with special needs. Features Discussion of individual differences among students helps readers understand the reality of individual differences so as to employ assessment to influence learning for all students. Separate chapters on product assessment with rubrics and performance assessment methods present balanced and contemporary treatment of authentic assessment in Chapters 8 and 9. Simple, easily managed data sets and computation exercises for developing concepts throughout the text eliminate intricate calculations that often get in the way of important principles. An entire chapter (13) on assessment issues in special education helps readers address the thicket of special education issues and mandates in which assessment plays a vital role. Learning aids such as Discussion Questions, Thinking Cap Exercises, and computational problems are embedded throughout the book to provide assistance in identifying key issues, checking comprehension and review. Instructor's Manual/Test Bank developed by the authors is available to adopters. Companion website for students and instructors is available at: www.ablongman.com/hannadettmer. Related Titles: "Program Evaluation: Alternative Approaches and Practical Guidelines, 3/e" Jody L. Fitzpatrick James R. Sanders Blaine R. Worthen Order No. 0-321-07706-7 "Designing and Using Tools for Educational Assessment, 1/e" Madhabi Chatterji Order No. 0-205-29928-8 "Consultation, Collaboration, and Teamwork for Students with Special Needs, 4/e" Peggy Dettmer Norma Dyck Linda P. Thurston Order No. 0-205-34073-3
Author : National Academies of Sciences, Engineering, and Medicine
Publisher : National Academies Press
ISBN 13 : 0309389046
Total Pages : 51 pages
Book Rating : 4.3/5 (93 download)
Download or read book Strategies to Enhance Air Force Communication with Internal and External Audiences written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2016-01-27 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: The U.S. Air Force (USAF) helps defend the United States and its interests by organizing, training, and equipping forces for operations in and through three distinct domains-air, space, and cyberspace. The Air Force concisely expresses its vision as "Global Vigilance, Global Reach, and Global Power for America." Operations within each of these domains are dynamic, take place over large distances, occur over different operational timelines, and cannot be routinely seen or recorded, making it difficult for Airmen, national decision makers, and the American People to visualize and comprehend the full scope of Air Force operations. As a result, the Air Force faces increasing difficulty in succinctly and effectively communicating the complexity, dynamic range, and strategic importance of its mission to Airmen and to the American people. To address this concern, the Chief of Staff of the USAF requested that the National Academies of Sciences, Engineering, and Medicine convene a workshop to explore options on how the Air Force can effectively communicate the strategic importance of the Service, its mission, and the role it plays in the defense of the United States. Participants worked to address the issues that a diverse workforce encompassing a myriad of backgrounds, education, and increasingly diverse current mission sets drives the requirement for a new communication strategy. The demographics of today's Air Force creates both a unique opportunity and a distinct challenge to Air Force leadership as it struggles to communicate its vision and strategy effectively across several micro-cultures within the organization and to the general public. This report summarizes the presentations and discussions from the workshop.
Author : Paul Long
Publisher : Routledge
ISBN 13 : 1317860780
Total Pages : 531 pages
Book Rating : 4.3/5 (178 download)
Download or read book Media Studies written by Paul Long and published by Routledge. This book was released on 2014-07-10 with total page 531 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Studies: Texts, Production, Context, 2nd Edition is a comprehensive introduction to the various approaches in the field. From outlining what media studies is to encouraging active engagement in research and analysis, this book advocates media study as a participatory process and provides a framework and set of skills to help you develop critical thinking. Updated to reflect the changing media environment, Media Studies retains the highly praised approach and style of the first edition. Key Features: Five sections - media texts and meanings; producing media; media audiences; media and social contexts; histography - examine approaches to the field including new and web media, traditional print and broadcast media, popular music, computer games, photography, and film. An international perspective allows you to view media in a global context. Examines media audiences as consumers, listeners, readerships and members of communities. Guidance on analytical tools - language, a range of theories and analytical techniques - to give you the confidence to navigate, research and make sense of the field. New for the second edition: New case studies including Google, My Big Fat Gypsy Wedding, the life of a freelance journalist, phone hacking at News International, and collaborative journalism. 'New Media, New Media Studies' is an additional feature, which brings into focus ways of thinking about new media forms. Media Studies: Texts, Production, Context, 2nd Edition will be essential reading for undergraduate and postgraduate students of media studies, cultural studies, communication studies, film studies, the sociology of the media, popular culture and other related subjects.
Author : Marthe R. Gold
Publisher : Oxford University Press
ISBN 13 : 0199880425
Total Pages : 456 pages
Book Rating : 4.1/5 (998 download)
Download or read book Cost-Effectiveness in Health and Medicine written by Marthe R. Gold and published by Oxford University Press. This book was released on 1996-07-18 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique, in-depth discussion of the uses and conduct of cost-effectiveness analyses (CEAs) as decision-making aids in the health and medical fields, this volume is the product of over two years of comprehensive research and deliberation by a multi-disciplinary panel of economists, ethicists, psychometricians, and clinicians. Exploring cost-effectiveness in the context of societal decision-making for resource allocation purposes, this volume proposes that analysts include a "reference-case" analysis in all CEAs designed to inform resource allocation and puts forth the most explicit set of guidelines (together with their rationale) ever defined on the conduct of CEAs. Important theoretical and practical issues encountered in measuring costs and effectiveness, evaluating outcomes, discounting, and dealing with uncertainty are examined in separate chapters. Additional chapters on framing and reporting of CEAs elucidate the purpose of the analysis and the effective communication of its findings. Cost-Effectiveness in Health and Medicine differs from the available literature in several key aspects. Most importantly, it represents a consensus on standard methods--a feature integral to a CEA, whose principal goal is to permit comparisons of the costs and health outcomes of alternative ways of improving health. The detailed level at which the discussion is offered is another major distinction of this book, since guidelines in journal literature and in CEA-related books tend to be rather general--to the extent that the analyst is left with little guidance on specific matters. The focused overview of the theoretical background underlying areas of controversy and of methodological alternatives, and, finally, the accessible writing style make this volume a top choice on the reading lists of analysts in medicine and public health who wish to improve practice and comparability of CEAs. The book will also appeal to decision-makers in government, managed care, and industry who wish to consider the uses and limitations of CEAs.
Author : Siani Pearson
Publisher : Prentice Hall Professional
ISBN 13 : 9780130092205
Total Pages : 358 pages
Book Rating : 4.0/5 (922 download)
Download or read book Trusted Computing Platforms written by Siani Pearson and published by Prentice Hall Professional. This book was released on 2003 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: The TCPA 1.0 specification finally makes it possible to build low-cost computing platforms on a rock-solid foundation of trust. In Trusted Computing Platforms, leaders of the TCPA initiative place it in context, offering essential guidance for every systems developer and decision-maker. They explain what trusted computing platforms are, how they work, what applications they enable, and how TCPA can be used to protect data, software environments, and user privacy alike.
Author : Mathew Sweezey
Publisher : Harvard Business Press
ISBN 13 : 1633694038
Total Pages : 178 pages
Book Rating : 4.6/5 (336 download)
Download or read book The Context Marketing Revolution written by Mathew Sweezey and published by Harvard Business Press. This book was released on 2020-03-24 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world of limitless media noise, how can businesses break through to customers? Context. We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong. In this provocative and practical book, Salesforce marketing maven Mathew Sweezey boldly outlines this new "infinite media" environment and poses a profound question: In a transformed world where customers shape their own experience, what is the key to breaking through and motivating them to buy? It is context--the close linkage between an individual's immediate desires and the experiences a brand creates to fulfill them. Drawing on new research and new insights into current consumer psychology, Sweezey defines the five key elements of context. Customer experiences must be: Available: Helping people achieve the value they seek in the moment Permissioned: Giving people what they've asked for, on their terms Personal: Going beyond how personal it is to how personally you can deliver it Authentic: Combining voice, empathy, and brand congruence simultaneously Purposeful: Creating a deeper connection to the brand, beyond the product Sweezey uses vivid examples to highlight a new marketing model used by high-performing brands big and small. The final part of the book shifts to execution, providing a new rule book for context-based marketing. The Context Marketing Revolution will change forever how you think about the purpose and practice of marketing.
Author : Don Nutbeam
Publisher : MDPI
ISBN 13 : 3038974714
Total Pages : 251 pages
Book Rating : 4.0/5 (389 download)
Download or read book Health Literacy in Context- Settings, Media, and Populations written by Don Nutbeam and published by MDPI. This book was released on 2019-01-23 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a printed edition of the Special Issue "Health Literacy in Context—Settings, Media, and Populations" that was published in IJERPH
