Effective Sales Promotion Lessons For Today

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Sales Promotion Essentials

Author : Don E. Schultz
Publisher : N T C Business Books
ISBN 13 : 9780844233666
Total Pages : 197 pages
Book Rating : 4.2/5 (336 download)

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Book Synopsis Sales Promotion Essentials by : Don E. Schultz

Download or read book Sales Promotion Essentials written by Don E. Schultz and published by N T C Business Books. This book was released on 1993 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complete, concise, and easy to use, the all-new edition of this marketing best seller covers the ten key sales promotion techniques, explains how each one works, and shows how marketers can plan for and use them to boost sales: coupons, refunds and rebates, sampling, value packs, premium packs, mail-in premiums, continuity programs, contests and sweepstakes, special events, and trade incentives. Real-life examples illustrate the benefits and drawbacks of each technique, highlighting how it can be used alone or as part of a long-term sales promotion or marketing plan. Also new to this edition, an emphasis on tailoring sales promotions to the buying habits of distinct consumer groups ensures that all campaigns are customer oriented and results focused. Special chapters highlight the growth of sales promotion and its increasingly important role within an integrated marketing communications program. A comprehensive appendix of sales promotion organizations, major suppliers, and sources of further information makes this book an essential resource for anyone using sales promotion to meet marketing and sales goals.

Introduction to Business

Author : Lawrence J. Gitman
Publisher :
ISBN 13 :
Total Pages : 1455 pages
Book Rating : 4./5 ( download)

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Book Synopsis Introduction to Business by : Lawrence J. Gitman

Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Sales Promotion

Author : David Horchover
Publisher : Capstone
ISBN 13 : 9781841121963
Total Pages : 0 pages
Book Rating : 4.1/5 (219 download)

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Book Synopsis Sales Promotion by : David Horchover

Download or read book Sales Promotion written by David Horchover and published by Capstone. This book was released on 2002-04-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fast track route to mastering all aspects of sales promotion Covers all the key techniques for successful sales promotion, from understanding your customers to budget setting, and from promotional law to managing international promotions Examples and lessons from some of the world's most successful businesses, including Autobytel.com, and Pepsi Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

Class

Author :
Publisher :
ISBN 13 :
Total Pages : 1002 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Class by :

Download or read book Class written by and published by . This book was released on 1925 with total page 1002 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Publications

Author : Marketing Science Institute
Publisher :
ISBN 13 :
Total Pages : 76 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Publications by : Marketing Science Institute

Download or read book Publications written by Marketing Science Institute and published by . This book was released on 1993 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Lessons from the Grateful Dead

Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 0470900520
Total Pages : 197 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Marketing Lessons from the Grateful Dead by : David Meerman Scott

Download or read book Marketing Lessons from the Grateful Dead written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2010-08-02 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

Paper

Author :
Publisher :
ISBN 13 :
Total Pages : 530 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Paper by :

Download or read book Paper written by and published by . This book was released on 1990 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of Teaching and Learning in Tourism

Author : Pierre Benckendorff
Publisher : Edward Elgar Publishing
ISBN 13 : 1784714801
Total Pages : 679 pages
Book Rating : 4.7/5 (847 download)

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Book Synopsis Handbook of Teaching and Learning in Tourism by : Pierre Benckendorff

Download or read book Handbook of Teaching and Learning in Tourism written by Pierre Benckendorff and published by Edward Elgar Publishing. This book was released on 2017-01-27 with total page 679 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive Handbook provides an international perspective on contemporary issues and future directions in teaching and learning in tourism. Key topics include assurance of learning, development of skills, learning in the field, work integrated learning, sustainability and critical studies, internationalisation, technology enabled learning, links between teaching and research, and graduate student supervision. Within these topics attention is devoted to the discussion of curriculum, pedagogy, assessment, students, educators and trends and issues. The Handbook provides a valuable resource for understanding teaching and learning theory and practice in tourism.

S. Chand's ISC COMMERCE Volume 2 for Class -XII

Author : C.B. Gupta
Publisher : S. Chand Publishing
ISBN 13 : 9355012454
Total Pages : pages
Book Rating : 4.3/5 (55 download)

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Book Synopsis S. Chand's ISC COMMERCE Volume 2 for Class -XII by : C.B. Gupta

Download or read book S. Chand's ISC COMMERCE Volume 2 for Class -XII written by C.B. Gupta and published by S. Chand Publishing. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: S Chand's ISC Commerce (Vol. I & II for Classes XI & XII) has become the most popular textbook on the subject. The series has now been thoroughly revised and updated to fully meet the requirement of the new syllabus

Index of Trademarks Issued from the United States Patent Office

Author :
Publisher :
ISBN 13 :
Total Pages : 490 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Index of Trademarks Issued from the United States Patent Office by :

Download or read book Index of Trademarks Issued from the United States Patent Office written by and published by . This book was released on 1941 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Business Studies Class 12 based on NCERT Guidelines 1. Principles & Function Of Management 2. Business Finance And Marketing

Author : Dr. O.P. Gupta
Publisher : SBPD Publishing House
ISBN 13 : 9390498775
Total Pages : 440 pages
Book Rating : 4.3/5 (94 download)

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Book Synopsis Business Studies Class 12 based on NCERT Guidelines 1. Principles & Function Of Management 2. Business Finance And Marketing by : Dr. O.P. Gupta

Download or read book Business Studies Class 12 based on NCERT Guidelines 1. Principles & Function Of Management 2. Business Finance And Marketing written by Dr. O.P. Gupta and published by SBPD Publishing House. This book was released on 2022-07-15 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Studies-12 a book contents: 1. Nature and Significant of Management 2. Principles of Management 3. Business Environment 4. Planning 5. Organisation 6. Staffing 7. Directing 8. Controlling 9. Business Finance 10. Financial; Market 11. Marketing 12. Consumer Protection 13. Project Work and Assignment

Business Studies Class 12 - [Chhattisgarh & MP Board]

Author : Dr. S. K. Singh,
Publisher : SBPD Publications
ISBN 13 :
Total Pages : 525 pages
Book Rating : 4./5 ( download)

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Book Synopsis Business Studies Class 12 - [Chhattisgarh & MP Board] by : Dr. S. K. Singh,

Download or read book Business Studies Class 12 - [Chhattisgarh & MP Board] written by Dr. S. K. Singh, and published by SBPD Publications. This book was released on 2023-07-30 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1.Nature and Significance of Management, 2 .Principles of Management, 3 .Management and Business Environment, 4.Planning, 5 .Organising, 6 .Staffing, 7 .Directing, 8. Controlling, 9.Financial Management, 10. Financial Market, 11. Marketing, 12. Consumer Protection, 13 .Entrepreneurship Development, Latest Model Paper With OMR Sheet Examination Paper.

NCERT Business Studies Class 12 Revised 17th Edition for the Session of 2024-25

Author : Dr. S. K. Singh
Publisher : SBPD Publications
ISBN 13 :
Total Pages : 317 pages
Book Rating : 4./5 ( download)

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Book Synopsis NCERT Business Studies Class 12 Revised 17th Edition for the Session of 2024-25 by : Dr. S. K. Singh

Download or read book NCERT Business Studies Class 12 Revised 17th Edition for the Session of 2024-25 written by Dr. S. K. Singh and published by SBPD Publications . This book was released on 2024-03-15 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Nature and Significance of Management 2. Principles of Management 3. Management and Business Environment 4. Planning 5. Organising 6. Staffing 7. Directing 8. Controlling 9. Financial Management 9A. Financial Market 11. Marketing 12. Consumer Protection 13. Entrepreneurship Development Project Work Board Examination Papers

CBSE (Central Board of Secondary Education) Class XII Commerce - Business Studies Topic-wise Notes | A Complete Preparation Study Notes with Solved MCQs

Download CBSE (Central Board of Secondary Education) Class XII Commerce - Business Studies Topic-wise Notes | A Complete Preparation Study Notes with Solved MCQs PDF Online Free

Author : EduGorilla Prep Experts
Publisher : EduGorilla
ISBN 13 : 9355568037
Total Pages : 214 pages
Book Rating : 4.3/5 (555 download)

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Book Synopsis CBSE (Central Board of Secondary Education) Class XII Commerce - Business Studies Topic-wise Notes | A Complete Preparation Study Notes with Solved MCQs by : EduGorilla Prep Experts

Download or read book CBSE (Central Board of Secondary Education) Class XII Commerce - Business Studies Topic-wise Notes | A Complete Preparation Study Notes with Solved MCQs written by EduGorilla Prep Experts and published by EduGorilla. This book was released on with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Entrepreneurship with Practical Class - 12

Author : Dr. S. K. Singh
Publisher : SBPD Publications
ISBN 13 :
Total Pages : 365 pages
Book Rating : 4./5 ( download)

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Book Synopsis Entrepreneurship with Practical Class - 12 by : Dr. S. K. Singh

Download or read book Entrepreneurship with Practical Class - 12 written by Dr. S. K. Singh and published by SBPD Publications . This book was released on 2023-04-04 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unit I-Entrepreneurial Opportunities and Enterprise Creation 1. Sensing and Identification of Entrepreneurial Opportunities, 2. Environment Scanning, 3. Market Assessment, 4. Identification of Entrepreneurial Opportunities and Feasibility Study, 5. Selection of an Enterprise, 6. Setting up of an Enterprise, Unit II-Enterprise Planning and Resourcing 7. Business Planning, 8. Concept of Project and Planning, 9. Formulation of Project Report and Project Appraisal, 10. Resource Assessment : Financial and Non-Financial, 11. Fixed and Working Capital Requirements, 12. Fund Flow Statement, 13. Accounting Ratios, 14. Break-Even Analysis, 15. Venture Capital : Sources and Means of Funds, 16. Selection of Technology, Unit III-Enterprise Management 17. Fundamentals of Management, 18. Production Management and Quality Control, 19 . Marketing Management, 20. Financial Management and Sources of Business Finance, 21. Determination of Cost and Profit, 22. Possibilities and Strategies for Growth and Development in Business, 23. Entrepreneurial Discipline and Social Responsibility, Practical 24. Project Work, 25. Examples of Project Work, 26. Project Planning, 27. Case Study, 28. Project Analysis, 29. Project Report, Sample Project Report I–III Value Based Questions (VBQ) Model Paper] I & II Latest Model Paper Examination Papers.

Entrepreneurship With Practical Class XII by Dr. S. K. Singh, Sanjay Gupta

Author : Dr. S. K. Singh
Publisher : SBPD Publications
ISBN 13 :
Total Pages : 355 pages
Book Rating : 4./5 ( download)

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Book Synopsis Entrepreneurship With Practical Class XII by Dr. S. K. Singh, Sanjay Gupta by : Dr. S. K. Singh

Download or read book Entrepreneurship With Practical Class XII by Dr. S. K. Singh, Sanjay Gupta written by Dr. S. K. Singh and published by SBPD Publications. This book was released on 2020-06-26 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unit I-Entrepreneurial Opportunities and Enterprise Creation 1. Sensing and Identification of Entrepreneurial Opportunities, 2. Environment Scanning, 3. Market Assessment, 4. Identification of Entrepreneurial Opportunities and Feasibility Study, 5. Selection of an Enterprise, 6. Setting up of an Enterprise, Unit II-Enterprise Planning and Resourcing 7. Business Planning, 8. Concept of Project and Planning, 9. Formulation of Project Report and Project Appraisal, 10. Resource Assessment : Financial and Non-Financial, 11. Fixed and Working Capital Requirements, 12. Fund Flow Statement, 13. Accounting Ratios, 14. Break-Even Analysis, 15. Venture Capital : Sources and Means of Funds, 16. Selection of Technology, Unit III-Enterprise Management 17. Fundamentals of Management, 18. Production Management and Quality Control, 19 . Marketing Management, 20. Financial Management and Sources of Business Finance, 21. Determination of Cost and Profit, 22. Possibilities and Strategies for Growth and Development in Business, 23. Entrepreneurial Discipline and Social Responsibility, Practical 24. Project Work, 25. Examples of Project Work, 26. Project Planning, 27. Case Study, 28. Project Analysis, 29. Project Report, Sample Project Report I–III Value Based Questions (VBQ) Model Paper] I & II Latest Model Paper

Oswaal CBSE & NCERT One for All | Class 12 Business Studies For 2025 Board Exam

Author : Oswaal Editorial Board
Publisher : Oswaal Books
ISBN 13 : 9362393409
Total Pages : 385 pages
Book Rating : 4.3/5 (623 download)

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Book Synopsis Oswaal CBSE & NCERT One for All | Class 12 Business Studies For 2025 Board Exam by : Oswaal Editorial Board

Download or read book Oswaal CBSE & NCERT One for All | Class 12 Business Studies For 2025 Board Exam written by Oswaal Editorial Board and published by Oswaal Books. This book was released on 2024-05-04 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Description of the Product: • 100 % Updated as per latest syllabus issued by CBSE • Extensive Theory with Concept wise Revision Notes, Mind Maps and Mnemonics • Visual Learning Aids with theoretical concepts and concept videos • NEP Compliance – with inclusion of CFPQ & Learning Framework • • questions issued by CBSE • Valuable Exam Insights – with all NCERT Textbooks questions & important NCERT Exemplar questions with solutions • Exam Readiness – with Previous Years’ Questions & SQP Questions and Board Marking Scheme Answers • On Point Practice – with Self-Assessment Questions & Practice Papers