EFFECTIVE PUBLIC RELATIONS AND MEDIA STRATEGY, THIRD EDITION

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Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 9388028902
Total Pages : 600 pages
Book Rating : 4.3/5 (88 download)

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Book Synopsis EFFECTIVE PUBLIC RELATIONS AND MEDIA STRATEGY, THIRD EDITION by : REDDI, C.V. NARASIMHA

Download or read book EFFECTIVE PUBLIC RELATIONS AND MEDIA STRATEGY, THIRD EDITION written by REDDI, C.V. NARASIMHA and published by PHI Learning Pvt. Ltd.. This book was released on 2019-09-01 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author with over five decades of professional and academic experience has considerably revised and updated every chapter of the book to present, contemporary diverse public relations and media practices. As a result, the new edition contains the best of previous editions and at the same time replaces all the dated material with new figures and advanced information. Subjects like Mass Communication, Public Relations, Journalism, Advertising, Media Studies, Event Management, PR 2.0 New Model and eight case studies including Mahatma Gandhi World's Greatest Communicator — all in one make this edition truly unique and the only textbook of this type in India. The other key topics that have been given attention in the book include PR as a Strategic Management Function; Communication Models: History of Indian PR; Standards and Ethics in PR; Corporate Communications; PR in Government, Public Sector and NGOs; Global PR; Internet and Social Media; Multimedia PR Campaign and PR into the Future. Learning Tools • Students learning tools such as Chapter Opening Preview, Relevant Case Problems in the Text, End of the Chapter Summary for quick understanding, Review Questions for practice, the Glossary and traits needed for success in PR career are added value to this edition. The text is a must read for every student, faculty and practitioners of Mass Communication, Media Relations, Journalism, PR & Advertising and all management disciplines.

Strategic Communication

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Publisher : Routledge
ISBN 13 : 1000282368
Total Pages : 339 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Strategic Communication by : Jane Johnston

Download or read book Strategic Communication written by Jane Johnston and published by Routledge. This book was released on 2020-09-28 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication and relationships sit at the centre of our hyper-connected lives, and their effective management is a strategic necessity for all organisations today. As the communication and public relations industries continue to grow globally, they offer a dynamic career for those with the right skills and knowledge. Jane Johnston and Leanne Glenny show how strategic communication and public relations plug into the social, economic and political world, creating crucial links between organisations and people. They explain how communication professionals build partnerships, motivate and engage stakeholders, manage content, media and planning, develop reputations, and troubleshoot crisis communication. Strategic Communication is a complete introduction to the fundamentals of communication and public relations for the next decade. It presents innovative and creative approaches to deliver 100 tools and tactics, over 30 theories and models, and three levels of strategy that underpin successful communication. The authors include examples from around the world, from private sector, public sector and not for profit organisations.

Public Relations

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Publisher : University of Oklahoma Press
ISBN 13 : 0806189827
Total Pages : 441 pages
Book Rating : 4.8/5 (61 download)

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Book Synopsis Public Relations by : Edward L. Bernays

Download or read book Public Relations written by Edward L. Bernays and published by University of Oklahoma Press. This book was released on 2013-07-29 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.

Manager's Guide to Excellence in Public Relations and Communication Management

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Publisher : Routledge
ISBN 13 : 1136688315
Total Pages : 277 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Manager's Guide to Excellence in Public Relations and Communication Management by : David M. Dozier

Download or read book Manager's Guide to Excellence in Public Relations and Communication Management written by David M. Dozier and published by Routledge. This book was released on 2013-10-18 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth, and supplies organizations with tools that help them communicate more effectively and build beneficial relations with key publics. Communication excellence is a powerful idea of sweeping scope that applies to all organizations -- large or small -- that need to communicate effectively with publics on whom the organization's survival and growth depend. The essential elements of excellent communication are the same for corporations, not-for-profit organizations, government agencies, and professional/trade associations. And they are applicable on a global basis. The study identifies three spheres of communication excellence. These spheres consider the overall function and role of communication in organizations, and define the organization of this book. They are: * the core or inner sphere of communication excellence -- the knowledge base of the communication department, * the shared expectations of top communicators and senior managers about the function and role of communication, and * the organization's culture -- the larger context that either nurtures or impedes communication excellence. This text also examines communication excellence as demonstrated in specific programs developed for specific publics.

Effective Public Relation Strategies For Food Companies

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Publisher : Livre de Lyon
ISBN 13 : 2382362677
Total Pages : 138 pages
Book Rating : 4.3/5 (823 download)

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Book Synopsis Effective Public Relation Strategies For Food Companies by : Muhammet Erbay

Download or read book Effective Public Relation Strategies For Food Companies written by Muhammet Erbay and published by Livre de Lyon. This book was released on 2022-03-15 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective Public Relation Strategies For Food Companies

Financial Public Relations

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Publisher : Butterworth-Heinemann
ISBN 13 : 1483105717
Total Pages : 201 pages
Book Rating : 4.4/5 (831 download)

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Book Synopsis Financial Public Relations by : Pat Bowman

Download or read book Financial Public Relations written by Pat Bowman and published by Butterworth-Heinemann. This book was released on 2014-05-15 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Financial Public Relations tackles the areas of concerns in the practice of financial communications. The book is comprised of 13 chapters; each chapter deals with the issues faced by public relations professionals. The coverage of the text includes the company's relationship to various parties (media, investors, and employees); the ethical concerns of the financial services industry; and the implications of the internationalization of financial markets. The book also discusses the pros and cons of an in-house public relations staff and consultants. Case studies of four different companies that encountered a public relations issue are also included. The book will be most useful to the practitioners of public relations from different industries. Other readers will find great insight in the text regarding the inner working of financial public relations.

The Public Relations Handbook

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Publisher : Routledge
ISBN 13 : 1134369220
Total Pages : 377 pages
Book Rating : 4.1/5 (343 download)

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Book Synopsis The Public Relations Handbook by : Alison Theaker

Download or read book The Public Relations Handbook written by Alison Theaker and published by Routledge. This book was released on 2004-08-02 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.

Marketing the Public Sector

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Publisher : Routledge
ISBN 13 : 135150682X
Total Pages : 573 pages
Book Rating : 4.3/5 (515 download)

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Book Synopsis Marketing the Public Sector by : Seymour H. Fine

Download or read book Marketing the Public Sector written by Seymour H. Fine and published by Routledge. This book was released on 2017-07-12 with total page 573 pages. Available in PDF, EPUB and Kindle. Book excerpt: The administrative officers of public and nonprofit organizations have become increasingly interested in marketing techniques during the 1990s. They reason that if commercial marketing methods can successfully move merchandise across the retail counter, those same techniques should be capable of creating a demand for such "social products" as energy conservation, women's rights, military enlistment, or day-care centers. The goal of this volume is to provide social sector executives with practical and effective guidelines on how to harness the power of marketing in order to improve service to their constituencies. Marketing the Public Sector builds upon two decades of research in social marketing and represents the current state of the art. The authors demonstrate how the principles developed in earlier studies can be applied in actual situations. Included here are case studies of marketing plans prepared for hospitals, political campaigns, Third World social change, and community foundations that proved to be as effective as those in the private sector. The case study approach is effectively supplemented by theoretical chapters that define first principles in essential matters such as product management, value determination, advertising, and analysis of market performance. This amalgamation of theory and application is suitable to middle-range social marketing sizes as well as full-scale projects that large agencies might undertake. The problems differ only in magnitude; no organization is too small or too large to adopt a consumer orientation. Marketing the Public Sector is not only a guide to marketing; it is also about communication, social change, propaganda, and education. It will be of great interest to sociologists; public sector administrators; and specialists in communications, public relations, fund-raising, and community affairs.

Social, Political, and Economic Contexts in Public Relations

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Publisher : Routledge
ISBN 13 : 1136474978
Total Pages : 338 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Social, Political, and Economic Contexts in Public Relations by : Hugh M. Culbertson

Download or read book Social, Political, and Economic Contexts in Public Relations written by Hugh M. Culbertson and published by Routledge. This book was released on 2012-10-12 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two commissions within the Public Relations Society of America have recently defined courses in case-study analysis, research methods, and behavioral-science theory as central to an acceptable public relations curriculum. To date, these three "streams" within PR education have run independently of each other. The authors produced this volume because they believe that there is a growing demand for an integrative "applied theory" approach to the study of public relations cases. The need for PR professionals to study the social, political, and economic contexts of public relations carefully had been apparent for some time as issues management and environment scanning emerged as focal points of modern public relations. Yet there was no systematic framework for such study. This volume, however, with its strong foundation in theory, provides just that framework and is highly suitable for graduate-level courses in public relations.

More Effective Public Service

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Publisher :
ISBN 13 :
Total Pages : 872 pages
Book Rating : 4.:/5 (2 download)

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Book Synopsis More Effective Public Service by : United States. Advisory Council on Intergovernmental Personnel Policy

Download or read book More Effective Public Service written by United States. Advisory Council on Intergovernmental Personnel Policy and published by . This book was released on 1974 with total page 872 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Effective Public Manager

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Publisher : John Wiley & Sons
ISBN 13 : 0787959383
Total Pages : 338 pages
Book Rating : 4.7/5 (879 download)

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Book Synopsis The Effective Public Manager by : Steven Cohen

Download or read book The Effective Public Manager written by Steven Cohen and published by John Wiley & Sons. This book was released on 2002-10-28 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since it was first published more than a decade ago, The Effective Public Manager has become the standard manual for public administrators and students. This practical provides core concepts to help real-world managers and mangers-to-be meet the demands of their jobs head on rather than work around the constraints of government and gives them the tools to shape events rather than be shaped by them. This thoroughly revised third edition Presents an updated and detailed examination of management innovation Examines the centrality of government in an era of global communication and transportation, economic interdependence, and the threat of global terrorism Contains information on the opportunities and challenges of managing public policy from and with private and nonprofit organizations

Behind the Message

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Publisher : Allyn & Bacon
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Behind the Message by : Kathleen A. Hansen

Download or read book Behind the Message written by Kathleen A. Hansen and published by Allyn & Bacon. This book was released on 2004 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Behind the Message" is a thoroughly revised and updated text based on the highly regarded "Search Strategies in Mass Communication, " used in many communication programs for 15 years. Written by two nationally recognized experts in information strategy, the book leads students step-by-step through the search and evaluation process while retaining the conceptual and intellectual overview that was the hallmark of "Search Strategies." It includes new materials and case studies that illustrate the search and evaluation process as it applies to news and strategic communications messages. Features A conceptual model of the information strategy process is visually illustrated in each chapter, helping students to systematically learn the information strategy process. Case studies of the information strategy process illustrate how each information contributor's materials are used in messages. A case study is included in the appendix that allows students to see concrete examples of the search process as applied to news and strategic communications messages. Cartoons in several chapters offer students a lighthearted look at some of the key concepts discussed in the text.

Congressional Record

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Publisher :
ISBN 13 :
Total Pages : 1390 pages
Book Rating : 4.3/5 (129 download)

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Book Synopsis Congressional Record by : United States. Congress

Download or read book Congressional Record written by United States. Congress and published by . This book was released on 1968 with total page 1390 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The JET Program and the US–Japan Relationship

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Publisher : Lexington Books
ISBN 13 : 1498526047
Total Pages : 211 pages
Book Rating : 4.4/5 (985 download)

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Book Synopsis The JET Program and the US–Japan Relationship by : Emily T. Metzgar

Download or read book The JET Program and the US–Japan Relationship written by Emily T. Metzgar and published by Lexington Books. This book was released on 2017-07-14 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since 1987, the Japan Exchange and Teaching (JET) Program has recruited thousands of young college graduates from more than sixty countries, including the United States, to work in Japan for up to five years. Now, thirty years after the program’s founding, there are more than 60,000 JET Program alumni worldwide, more than half of them hailing from the United States. The JET Program and the US–Japan Relationship: Goodwill Goldmine argues that JET functions as much more than an opportunity for young people to spend a year or more teaching in Japanese schools or working in municipal offices across the Japanese archipelago. This study examines the JET program as a form of public diplomacy and soft power. Through original survey data and extensive interviews with alumni, the author provides a quantitative analysis of the program’s effects and argues that it has been highly useful in shaping interactions between Japan and the United States.

Increasing Job Opportunities in the Private Sector

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Publisher :
ISBN 13 :
Total Pages : 252 pages
Book Rating : 4.3/5 (121 download)

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Book Synopsis Increasing Job Opportunities in the Private Sector by : United States. National Commission for Manpower Policy

Download or read book Increasing Job Opportunities in the Private Sector written by United States. National Commission for Manpower Policy and published by . This book was released on 1978 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conference report on national level employment policy for employment creation in the private sector in the USA - considers problems of improving employment opportunity, particularly for the socially disadvantaged, and covers structural unemployment, effects of employment subsidies, management attitudes rowards labour force programmes, prospects for youth employment, etc. Graph and references. List of participants. Conference held in Washington 1978 October 19 and 20.

Global and Multicultural Public Relations

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Publisher : John Wiley & Sons
ISBN 13 : 1118673964
Total Pages : 269 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Global and Multicultural Public Relations by : Juan-Carlos Molleda

Download or read book Global and Multicultural Public Relations written by Juan-Carlos Molleda and published by John Wiley & Sons. This book was released on 2019-07-30 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: An overview of the practice of strategic global and multicultural public relations in various sectors Global and Multicultural Public Relations offers students an expert overview of specific public relations practices, focused on strategic analyses of actual case studies and real-world examples. Emphasizing practice rather than theory, this valuable resource explores innovative communication programs that are designed to address culturally-diverse communities worldwide. The five-step strategic public relations process—formative research, planning, implementation, evaluation, and stewardship—is extensively examined and applied to a variety of scenarios, helping students understand the realty of modern public relations practice. All aspects of public relations practice, including media relations, government relations, employee communications, and shareholder relations are covered to help students gain solid foundational knowledge. Broad in scope, this textbook identifies and describes the strategy formulation and implementation process in private, government, non-profit, and various other sectors. Academic and trade articles, book chapters, original case studies, and new primary research offer students a realistic and sophisticated approach to global public relations. Figures, tables, photographs, and charts illustrate each topic, while highlighted learning objectives and key points, discussion questions, and framed sections on ethical considerations and best practices strengthen student comprehension. Employs a real-world approach to public relations principles, practices, and strategies Focuses on global public relations rather than outdated nation-centered models Fills a gap in current literature on multinational and multicultural public relations Explains the public relations strategies that are best suited for each sector Includes summary sections that contain suggested readings and supplemental online links Designed for upper-level undergraduate and graduate students, Global and Multicultural Public Relations is an ideal textbook for courses in international public relations, global communication, public relations management, and multinational management, as well as business, political sciences, and public administration.

The GAO Review

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Author :
Publisher :
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis The GAO Review by :

Download or read book The GAO Review written by and published by . This book was released on 1986 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: