Effective Marketing In The Digital Age

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Marketing in the Digital Age

Author : Eric D Schulz
Publisher :
ISBN 13 : 9781078159999
Total Pages : 374 pages
Book Rating : 4.1/5 (599 download)

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Book Synopsis Marketing in the Digital Age by : Eric D Schulz

Download or read book Marketing in the Digital Age written by Eric D Schulz and published by . This book was released on 2019-07-07 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence, marketing automation and digital marketing tools help marketers target and reach consumers more effectively than ever before.There's a lot to understand in this new high-tech environment - social influencers, contextual digital ads, search engine optimization, paid search, Google Display Network, Facebook, pay-per-click, keyword auctions, programmatic advertising, social media marketing, walled gardens, email marketing, texting, mobile marketing, native advertising, content marketing, Amazon and more.This book is designed to help you understand and make sense of digital marketing innovation and how it integrates with traditional marketing best practices and strategies, creating a framework that will help you develop and execute successful marketing plans in this digital-first world.

Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing

Author : Milton Kotler
Publisher : World Scientific
ISBN 13 : 9811216991
Total Pages : 404 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing by : Milton Kotler

Download or read book Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing written by Milton Kotler and published by World Scientific. This book was released on 2020-08-26 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. As such, the authors advocate for firms to restructure their digital marketing strategy around the 4R system.

Relationship Marketing in the Digital Age

Author : Robert W. Palmatier
Publisher : Routledge
ISBN 13 : 1351388231
Total Pages : 261 pages
Book Rating : 4.3/5 (513 download)

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Book Synopsis Relationship Marketing in the Digital Age by : Robert W. Palmatier

Download or read book Relationship Marketing in the Digital Age written by Robert W. Palmatier and published by Routledge. This book was released on 2019-01-15 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business world—including the transition to service-based economies, faster product commoditization, intensified competition worldwide, growth among emerging markets, aging populations, advertising saturation, and (above all) the digital age—strong customer relationships are more than ever vital to company strategy and performance. Relationship Marketing in the Digital Age provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In seven chapters, divided into two main sections on understanding (Part I) and effectively applying (Part II) relationship marketing, an introductory and a concluding chapter, readers learn how to successfully manage customer–seller relationships.

Marketing in the Digital Age

Author : John O'Connor
Publisher : Financial Times/Prentice Hall
ISBN 13 :
Total Pages : 236 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Marketing in the Digital Age by : John O'Connor

Download or read book Marketing in the Digital Age written by John O'Connor and published by Financial Times/Prentice Hall. This book was released on 2001 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of this text has been thoroughly revised and updated. New features include extra material on e-commerce, customer retention, sales-force automation and loyalty. A Website linked to the book guides students to other relevant sites.

Aesthetic Clinic Marketing in the Digital Age

Author : Wendy Lewis
Publisher : CRC Press
ISBN 13 : 1351230662
Total Pages : 269 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Aesthetic Clinic Marketing in the Digital Age by : Wendy Lewis

Download or read book Aesthetic Clinic Marketing in the Digital Age written by Wendy Lewis and published by CRC Press. This book was released on 2017-12-14 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media provides a new way for aesthetic practitioners to connect with consumers and to differentiate their clinics. However, to most clinic managers and practitioners, digital media represents a sea of confusion that they cannot even begin to know how to navigate. With over 20 years of experience in medical aesthetics, Lewis offers a unique understanding of the challenges clinics face every day to market their products and services ethically, manage patients and stay profitable. This text serves as an expert user's guide written specifically for healthcare professionals in need of an in-depth introduction and comprehensive actionable program for digital marketing, social media, and aesthetic clinic management. It is a must-read for practitioners.

New Way Modern Marketing

Author : Amaury Capdeville Chapuzet
Publisher : BookRix
ISBN 13 : 3748787227
Total Pages : 222 pages
Book Rating : 4.7/5 (487 download)

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Book Synopsis New Way Modern Marketing by : Amaury Capdeville Chapuzet

Download or read book New Way Modern Marketing written by Amaury Capdeville Chapuzet and published by BookRix. This book was released on 2021-07-03 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses strategy and understanding of marketing, marketing communications, and digital marketing. In understanding marketing in today's digital era, it is only natural that the marketing of a business can utilize the internet as a marketing medium. Not only promotional media but marketing as a whole, including maintaining and caring for consumer loyalty. So this book discusses 3 things about the substance of marketing in the digital era, namely: Marketing Digital Marketing Marketing Communication This book teaches how to understand marketing in a true sense not just to increase sales but how to develop loyalty and build a massive and widespread positioning of a product or business using the internet. We hope that this book will provide readers with practical knowledge to develop more effective business marketing and increase competitiveness in today's digital era.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Strategic Marketing for the Digital Age

Author : Bill Bishop
Publisher : Lincolnwood, Chicago, Ill. : American Marketing Association : NTC Business Books
ISBN 13 : 9780844234410
Total Pages : 274 pages
Book Rating : 4.2/5 (344 download)

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Book Synopsis Strategic Marketing for the Digital Age by : Bill Bishop

Download or read book Strategic Marketing for the Digital Age written by Bill Bishop and published by Lincolnwood, Chicago, Ill. : American Marketing Association : NTC Business Books. This book was released on 1998 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Marketing for the Digital Age shows you how to build a digital marketing strategy, develop a plan, and execute it profitably. Bill Bishop gives you a practical, step-by-step model for developing an effective marketing program using digital and online technology. He takes you beyond mere "Internet" marketing and shows you how to expand your marketing power by using all of the digital tools available.

The New Marketing

Author : Cheryl Burgess
Publisher : SAGE
ISBN 13 : 152973830X
Total Pages : 317 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis The New Marketing by : Cheryl Burgess

Download or read book The New Marketing written by Cheryl Burgess and published by SAGE. This book was released on 2020-07-27 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results. From the bestselling authors of The Social Employee, and LinkedIn Learning course authors, comes a powerful new textbook that cracks the marketing code in our hyper-focused digital age. The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation. We can’t predict the future. But our goal is to help make Masters/MBA students and marketing practitioners future-ready and successful.

Principles of Marketing for a Digital Age

Author : Tracy L. Tuten
Publisher : SAGE
ISBN 13 : 1526485354
Total Pages : 552 pages
Book Rating : 4.5/5 (264 download)

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Book Synopsis Principles of Marketing for a Digital Age by : Tracy L. Tuten

Download or read book Principles of Marketing for a Digital Age written by Tracy L. Tuten and published by SAGE. This book was released on 2019-12-28 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: Student-led in its design and development, the book incorporates digital marketing as central to what marketers do, and combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing in a digital age. The author integrates digital and social media marketing throughout the chapters and through student involvement in the development of it, the text has been made to be approachable and to appeal to students, with infographics, numerous images, and an engaging writing style. It facilitates the "flipped" approach to classroom teaching and is supported by a number of features and activities in every chapter, encouraging students to undertake course reading, class participation and revision. It includes case studies from global companies such as Airbnb, Amazon, Apple, Burberry, eBay, Etsy, Google, IKEA, Nespresso, Netflix, Nike and Uber. It also takes a social view of marketing, featuring cases tied to the UN’s PRME initiative to aid students in becoming sustainably-minded individuals. The book is complemented by online instructor resources, including chapter-specific PowerPoint slides, an instructor manual, flipped classroom activities, as well as open access multiple choice questions (with solutions), videos, case studies, web links, a glossary and American Marketing Association (AMA) journal articles for students.

Effective Marketing in the Digital Age

Author : Tim Dini
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781535031707
Total Pages : 154 pages
Book Rating : 4.0/5 (317 download)

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Book Synopsis Effective Marketing in the Digital Age by : Tim Dini

Download or read book Effective Marketing in the Digital Age written by Tim Dini and published by Createspace Independent Publishing Platform. This book was released on 2016-09-29 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: NOTICE: The Future of Your Business is Being Determined Today ... Right Now! The growing migration from brick and mortar businesses to e-commerce has caused many changes to how businesses run advertising and promotion and will continue to sculpt the business landscape in new and interesting ways. Your Digital Marketing Strategy Digital age business tools can provide the interactive conversations you need to engage your customers in a genuine and profitable manner, making them the right choice for smart business leaders. Interactive Conversation Tools. Interactive conversation tools allow you to engage every customer who visits your web page with a personalized experience. Social Media Tools. Social media tools remove almost every obstacle that formerly prevented you from engaging with exactly those customers who want and need your products the most. Your Online Reputation. By carefully crafting your company's brand and reputation online, you can create a fun and lively experience that your customers will naturally want to be a part of and will likely become your raving fans. Your Time is Money Business Plan. In the digital age, changes come much more quickly than ever before and those businesses that are best able to make adaptations quickly are the ones that will stay viable longer. Your New Business Management Style. The new digital business environment requires a new business paradigm. Conservative, slow-to-change businesses that are afraid to take chances aren't going to survive. Your Customer's New Experience. This book uncovers the business changes taking place right now, and presents you with new digital age tools, and how to use them to get better customers satisfaction, more referrals, lower operating expenses and a better understanding of your customer's desires. About The Author Tim Dini is a nationally recognized authority on marketing in the digital age; focusing on customer acquisition and retention. Tim worked 32 years in the home service industry with hands-on expertise in the day-to-day operations of running a customer focused physical business. He has experienced both sides of business marketing; as a buyer of marketing and advertising, and as a creator of digital marketing services, giving him a unique perspective rarely found in the digital marketing industry. Contact Information: www.timdini.com

Marketing in the Digital Age

Author : Tanisha Owens
Publisher : Tanisha Owens
ISBN 13 :
Total Pages : 52 pages
Book Rating : 4.3/5 (33 download)

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Book Synopsis Marketing in the Digital Age by : Tanisha Owens

Download or read book Marketing in the Digital Age written by Tanisha Owens and published by Tanisha Owens. This book was released on 2023-05-12 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an era where the internet reigns supreme, Marketing in the Digital Age is your essential guide to navigating the dynamic landscape of online advertising and social media. This book delves into the core strategies that power successful digital marketing campaigns, from understanding consumer behavior and leveraging data analytics to mastering the latest trends in social media platforms. Whether you're a seasoned marketer looking to enhance your digital skill set or a newcomer eager to make an impact, this comprehensive resource equips you with the tools and insights needed to thrive in today's fast-paced digital world. Learn how to craft compelling content, optimize your online presence, and turn clicks into conversions with proven techniques and real-world examples. Marketing in the Digital Age is more than just a guide—it's your roadmap to mastering the art and science of digital marketing.

Principles of Marketing for a Digital Age

Author : Tracy L. Tuten
Publisher : SAGE
ISBN 13 : 1526485370
Total Pages : 497 pages
Book Rating : 4.5/5 (264 download)

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Book Synopsis Principles of Marketing for a Digital Age by : Tracy L. Tuten

Download or read book Principles of Marketing for a Digital Age written by Tracy L. Tuten and published by SAGE. This book was released on 2019-12-06 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book was truly student-led in its design and development, and it incorporates digital marketing as central to what marketers do. It′s a total package of resources, that combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing modules in a digital age.

Marketing for Ceos

Author : Ben Legg
Publisher :
ISBN 13 : 9780692669297
Total Pages : 148 pages
Book Rating : 4.6/5 (692 download)

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Book Synopsis Marketing for Ceos by : Ben Legg

Download or read book Marketing for Ceos written by Ben Legg and published by . This book was released on 2016-04-11 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adknowledge Group CEO Ben Legg, a veteran of McKinsey, Coca-Cola and Google and one of the sharpest, most innovative minds in digital marketing, delivers a smart, irreverent manifesto sure to put the fear of God into most Chief Marketing Officers! Marketing for CEOs may be compact in length, but it's long on ideas and informed opinions about what works and doesn't work in today's digital marketing world. What works:Directly linking marketing activities to the creation of shareholder value, customer lifetime value, an iterative creative process where lots of ultra-targeted ads are created and tested in real time, systematically ferreting out inefficiency, testing your CMO to see if he or she has the digital marketing chops to get the job done. What doesn't work:Most CMOs, CEOs who ignore their role as "brand stewards", using customer data in ways that are creepy or invasive, and CMO/ Chief Information Officer turf wars, among other things. Marketing for CEOs is packed with insights from one of the leading intellects in the ever-changing world of digital marketing and branding. Whether you're in the C-suite or just aspire to be one day, if you want to know how the digital marketing revolution will shape the future, read this book. If you want to know how to run a lean marketing operation that runs smoothly and outsources wisely, read this book. If you want to know how to hire the perfect CMO for your organization-or if the one you have is actually pretty good-start reading. And if you're a Chief Marketing Officer, read it before your CEO does. The job you save might be your own.

The Best Digital Marketing Campaigns in the World

Author : Damian Ryan
Publisher : Kogan Page Publishers
ISBN 13 : 0749460636
Total Pages : 224 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis The Best Digital Marketing Campaigns in the World by : Damian Ryan

Download or read book The Best Digital Marketing Campaigns in the World written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2011-06-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network advertising spending is expected to increase to a staggering $4.3 billion in 2011 in a bid to attract today's media-savvy consumer. The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. This practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama's 2008 presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape.

Principles of Marketing for a Digital Age

Author : Tracy L. Tuten
Publisher : SAGE
ISBN 13 : 1529785553
Total Pages : 592 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis Principles of Marketing for a Digital Age by : Tracy L. Tuten

Download or read book Principles of Marketing for a Digital Age written by Tracy L. Tuten and published by SAGE. This book was released on 2022-11-25 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the TAA 2021 Most Promising New Textbook award! This award-winning textbook introduces you to all the essential concepts and tools for marketing in a digital age. The new second edition retains a strong focus on digital and social media marketing, and has been updated to include cutting-edge coverage on the implications of Covid-19 on consumer behavior. Greater emphasis has been placed on sustainability, diversity and inclusion, providing you with the skills you will need to become an ethical and socially-minded marketer. The new edition also includes: • Over 30 case studies from global companies, including Netflix, Amazon, Zara, Tony’s Chocolonely, Nissan, and Airbnb • A revamped ‘Sustainability Spotlight’ feature in every chapter that aligns with the UN’s Principles for Responsible Management Education (PRME) initiative • A wide range of critical thinking questions that encourage you to reflect on real-world examples and scenarios. This textbook is your essential guide to marketing as part of an introductory marketing course at college or university. Principles of Management for a Digital Age is accompanied by online resources for instructors, including PowerPoints, a testbank, selected content from SAGE Business Cases and a teaching guide containing lecture objectives, chapter outlines, activities and discussion questions. Students can access additional video content and further reading for each chapter. Tracy L. Tuten is a professor of marketing at Sofia University, USA.

Storytelling in the Digital Age

Author : Julia Campbell
Publisher : Charitychannel LLC
ISBN 13 : 9781938077791
Total Pages : 200 pages
Book Rating : 4.0/5 (777 download)

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Book Synopsis Storytelling in the Digital Age by : Julia Campbell

Download or read book Storytelling in the Digital Age written by Julia Campbell and published by Charitychannel LLC. This book was released on 2017 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Storytelling is a hot topic for nonprofits. Actually, it's the hottest topic! This book is carefully designed to help busy nonprofit practitioners and volunteers to use storytelling to grow support and to keep donors engaged. Storytelling for nonprofits is all about crafting authentic, real, emotional stories about the work that you do every day.