Effective House Organs

Author : Robert E. Ramsay
Publisher : Forgotten Books
ISBN 13 : 9781330298893
Total Pages : 419 pages
Book Rating : 4.2/5 (988 download)

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Download or read book Effective House Organs written by Robert E. Ramsay and published by Forgotten Books. This book was released on 2015-06-14 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Effective House Organs: The Principles and Practice of Editing and Publishing Successful House Organs It is interesting to note that the principles and methods laid down here have been used effectively by the writer in editing successful publications for which cash in advance has been collected and by which at least one house organ has proved a gilt edge investment from a Profits standpoint for one manufacturer. In order to make it just that much easier for every reader to get more quickly at the "meat of the cocoanut," the book has been divided into three parts: Part I lays down the underlying principles of editing and publishing house organs of all classes. Part II gives you the actual practice among successful house organs in applying principles previously laid down. Part III is made up of appendices containing valuable reference data on the general subject of house organs which may be of use to both student and practitioner. In sending this volume out, a word of caution should be added here as to the house organs illustrated and referred to herein. Doubtless before this book can be set in type and published some changes will have taken place New advertising or salesmanagers, new executives, new corporations absorbing others, may cause the discontinuance or change of policy in any house, just as some of our oldest established magazines change hands, change policy, or are discontinued. That these changes should take place in no way belittles or nullifies the data given herein nor the principles deduced there from. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.