Effective Agile

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The Professional Product Owner

Author : Don McGreal
Publisher : Addison-Wesley Professional
ISBN 13 : 0134686659
Total Pages : 421 pages
Book Rating : 4.1/5 (346 download)

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Book Synopsis The Professional Product Owner by : Don McGreal

Download or read book The Professional Product Owner written by Don McGreal and published by Addison-Wesley Professional. This book was released on 2018-06-04 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Professional Product Owner’s Guide to Maximizing Value with Scrum “This book presents a method of communicating our desires, cogently, coherently, and with a minimum of fuss and bother.” —Ken Schwaber, Chairman & Founder, Scrum.org The role of the Product Owner is more crucial than ever. But it’s about much more than mechanics: it’s about taking accountability and refocusing on value as the primary objective of all you do. In The Professional Product Owner, two leading experts in successful Scrum product ownership show exactly how to do this. You’ll learn how to identify where value can be found, measure it, and maximize it throughout your entire product lifecycle. Drawing on their combined 40+ years of experience in using agile and Scrum in product management, Don McGreal and Ralph Jocham guide you through all facets of envisioning, emerging, and maturing a product using the Scrum framework. McGreal and Jocham discuss strategy, showing how to connect Vision, Value, and Validation in ROI-focused agile product management. They lay out Scrum best-practices for managing complexity and continuously delivering value, and they define the concrete practices and tools you can use to manage Product Backlogs and release plans, all with the goal of making you a more successful Product Owner. Throughout, the authors share revealing personal experiences that illuminate obstacles to success and show how they can be overcome. Define success from the “outside in,” using external customer-driven measurements to guide development and maximize value Bring empowerment and entrepreneurship to the Product Owner’s role, and align everyone behind a shared business model Use Evidence-Based Management (EBMgt) to invest in the right places, make smarter decisions, and reduce risk Effectively apply Scrum’s Product Owner role, artifacts, and events Populate and manage Product Backlogs, and use just-in-time specifications Plan and manage releases, improve transparency, and reduce technical debt Scale your product, not your Scrum Use Scrum to inject autonomy, mastery, and purpose into your product team’s work Whatever your role in product management or agile development, this guide will help you deliver products that offer more value, more rapidly, and more often. Register your book for convenient access to downloads, updates, and/or corrections as they become available. See inside book for details.

More Effective Agile

Author : Steve McConnell
Publisher :
ISBN 13 : 9781733518215
Total Pages : 380 pages
Book Rating : 4.5/5 (182 download)

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Book Synopsis More Effective Agile by : Steve McConnell

Download or read book More Effective Agile written by Steve McConnell and published by . This book was released on 2019-08-24 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this comprehensive yet accessible overview for software leaders, the author presents an impactful, action-oriented prescription-covering the practical considerations needed to ensure you reap the full benefits of effective Agile

Agile Retrospectives

Author : Esther Derby
Publisher : Pragmatic Bookshelf
ISBN 13 : 1680503103
Total Pages : 216 pages
Book Rating : 4.6/5 (85 download)

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Book Synopsis Agile Retrospectives by : Esther Derby

Download or read book Agile Retrospectives written by Esther Derby and published by Pragmatic Bookshelf. This book was released on 2006-07-26 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project retrospectives help teams examine what went right and what went wrong on a project. But traditionally, retrospectives (also known as “post-mortems”) are only held at the end of the project—too late to help. You need agile retrospectives that are iterative and incremental. You need to accurately find and fix problems to help the team today. Now Esther and Diana show you the tools, tricks and tips you need to fix the problems you face on a software development project on an on-going basis. You’ll see how to architect retrospectives in general, how to design them specifically for your team and organization, how to run them effectively, how to make the needed changes and how to scale these techniques up. You’ll learn how to deal with problems, and implement solutions effectively throughout the project—not just at the end. This book will help you: Design and run effective retrospectives Learn how to find and fix problems Find and reinforce team strengths Address people issues as well as technological Use tools and recipes proven in the real world With regular tune-ups, your team will hum like a precise, world-class orchestra.

Agile!

Author : Bertrand Meyer
Publisher : Springer Science & Business Media
ISBN 13 : 3319051555
Total Pages : 181 pages
Book Rating : 4.3/5 (19 download)

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Book Synopsis Agile! by : Bertrand Meyer

Download or read book Agile! written by Bertrand Meyer and published by Springer Science & Business Media. This book was released on 2014-04-03 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you attracted by the promises of agile methods but put off by the fanaticism of many agile texts? Would you like to know which agile techniques work, which ones do not matter much, and which ones will harm your projects? Then you need Agile!: the first exhaustive, objective review of agile principles, techniques and tools. Agile methods are one of the most important developments in software over the past decades, but also a surprising mix of the best and the worst. Until now every project and developer had to sort out the good ideas from the bad by themselves. This book spares you the pain. It offers both a thorough descriptive presentation of agile techniques and a perceptive analysis of their benefits and limitations. Agile! serves first as a primer on agile development: one chapter each introduces agile principles, roles, managerial practices, technical practices and artifacts. A separate chapter analyzes the four major agile methods: Extreme Programming, Lean Software, Scrum and Crystal. The accompanying critical analysis explains what you should retain and discard from agile ideas. It is based on Meyer’s thorough understanding of software engineering, and his extensive personal experience of programming and project management. He highlights the limitations of agile methods as well as their truly brilliant contributions — even those to which their own authors do not do full justice. Three important chapters precede the core discussion of agile ideas: an overview, serving as a concentrate of the entire book; a dissection of the intellectual devices used by agile authors; and a review of classical software engineering techniques, such as requirements analysis and lifecycle models, which agile methods criticize. The final chapters describe the precautions that a company should take during a transition to agile development and present an overall assessment of agile ideas. This is the first book to discuss agile methods, beyond the brouhaha, in the general context of modern software engineering. It is a key resource for projects that want to combine the best of established results and agile innovations.

Effective Project Management

Author : Robert K. Wysocki
Publisher : John Wiley & Sons
ISBN 13 : 1118179757
Total Pages : 717 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis Effective Project Management by : Robert K. Wysocki

Download or read book Effective Project Management written by Robert K. Wysocki and published by John Wiley & Sons. This book was released on 2011-09-26 with total page 717 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expert guidance on ensuring project success—the latest edition! Many projects fail to deliver on time and within budget, and often-poor project management is to blame. If you're a project manager, the newest edition of this expert and top-selling book will help you avoid the pitfalls and manage projects successfully. Covering the major project management techniques including Traditional (Linear and Incremental), Agile (Iterative and Adaptive), and Extreme, this book lays out a comprehensive overview of all of the best-of-breed project management approaches and tools today. You'll learn how to use these approaches effectively to achieve better outcomes. Fresh topics in this new edition include critical chain project management, using the Requirements Management Lifecycle as a key driver, career and professional development for project managers, and more. This book is packed with step-by-step instruction and practical case studies, and a companion web site offers additional exercises and solutions. Gives new or veteran project managers a comprehensive overview of the best-of-breed project management approaches and tools today Shows readers, through step-by-step instruction and practical case studies, how to use these tools effectively Updated new edition adds new material on career and professional development for project managers, critical chain project management, and more If you're seeking to improve your professional project management skills, the latest edition of this popular, successful, and in-depth book is the place to start. Visit http://wysockiepm.com/ for support materials and to connect with the author.

Agile Database Techniques

Author : Scott Ambler
Publisher : John Wiley & Sons
ISBN 13 : 1118081366
Total Pages : 482 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Agile Database Techniques by : Scott Ambler

Download or read book Agile Database Techniques written by Scott Ambler and published by John Wiley & Sons. This book was released on 2012-09-17 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes Agile Modeling Driven Design (AMDD) and Test-Driven Design (TDD) approaches, database refactoring, database encapsulation strategies, and tools that support evolutionary techniques Agile software developers often use object and relational database (RDB) technology together and as a result must overcome the impedance mismatch The author covers techniques for mapping objects to RDBs and for implementing concurrency control, referential integrity, shared business logic, security access control, reports, and XML An agile foundation describes fundamental skills that all agile software developers require, particularly Agile DBAs Includes object modeling, UML data modeling, data normalization, class normalization, and how to deal with legacy databases Scott W. Ambler is author of Agile Modeling (0471202827), a contributing editor with Software Development (www.sdmagazine.com), and a featured speaker at software conferences worldwide

Agile Modeling

Author : Scott Ambler
Publisher : John Wiley & Sons
ISBN 13 : 047127190X
Total Pages : 402 pages
Book Rating : 4.4/5 (712 download)

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Book Synopsis Agile Modeling by : Scott Ambler

Download or read book Agile Modeling written by Scott Ambler and published by John Wiley & Sons. This book was released on 2002-08-14 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to cover Agile Modeling, a new modeling technique created specifically for XP projects eXtreme Programming (XP) has created a buzz in the software development community-much like Design Patterns did several years ago. Although XP presents a methodology for faster software development, many developers find that XP does not allow for modeling time, which is critical to ensure that a project meets its proposed requirements. They have also found that standard modeling techniques that use the Unified Modeling Language (UML) often do not work with this methodology. In this innovative book, Software Development columnist Scott Ambler presents Agile Modeling (AM)-a technique that he created for modeling XP projects using pieces of the UML and Rational's Unified Process (RUP). Ambler clearly explains AM, and shows readers how to incorporate AM, UML, and RUP into their development projects with the help of numerous case studies integrated throughout the book. AM was created by the author for modeling XP projects-an element lacking in the original XP design The XP community and its creator have embraced AM, which should give this book strong market acceptance Companion Web site at www.agilemodeling.com features updates, links to XP and AM resources, and ongoing case studies about agile modeling.

Agile Machine Learning

Author : Eric Carter
Publisher : Apress
ISBN 13 : 1484251075
Total Pages : 257 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Agile Machine Learning by : Eric Carter

Download or read book Agile Machine Learning written by Eric Carter and published by Apress. This book was released on 2019-08-21 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build resilient applied machine learning teams that deliver better data products through adapting the guiding principles of the Agile Manifesto. Bringing together talented people to create a great applied machine learning team is no small feat. With developers and data scientists both contributing expertise in their respective fields, communication alone can be a challenge. Agile Machine Learning teaches you how to deliver superior data products through agile processes and to learn, by example, how to organize and manage a fast-paced team challenged with solving novel data problems at scale, in a production environment. The authors’ approach models the ground-breaking engineering principles described in the Agile Manifesto. The book provides further context, and contrasts the original principles with the requirements of systems that deliver a data product. What You'll Learn Effectively run a data engineering team that is metrics-focused, experiment-focused, and data-focused Make sound implementation and model exploration decisions based on the data and the metrics Know the importance of data wallowing: analyzing data in real time in a group setting Recognize the value of always being able to measure your current state objectively Understand data literacy, a key attribute of a reliable data engineer, from definitions to expectations Who This Book Is For Anyone who manages a machine learning team, or is responsible for creating production-ready inference components. Anyone responsible for data project workflow of sampling data; labeling, training, testing, improving, and maintaining models; and system and data metrics will also find this book useful. Readers should be familiar with software engineering and understand the basics of machine learning and working with data.

The Art of Agile Development

Author : James Shore
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 0596527675
Total Pages : 436 pages
Book Rating : 4.5/5 (965 download)

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Book Synopsis The Art of Agile Development by : James Shore

Download or read book The Art of Agile Development written by James Shore and published by "O'Reilly Media, Inc.". This book was released on 2008 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: For those considering Extreme Programming, this book provides no-nonsense advice on agile planning, development, delivery, and management taken from the authors' many years of experience. While plenty of books address the what and why of agile development, very few offer the information users can apply directly.

Agile Estimating and Planning

Author : Mike Cohn
Publisher : Pearson Education
ISBN 13 : 0132703106
Total Pages : 524 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis Agile Estimating and Planning by : Mike Cohn

Download or read book Agile Estimating and Planning written by Mike Cohn and published by Pearson Education. This book was released on 2005-11-01 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: Agile Estimating and Planning is the definitive, practical guide to estimating and planning agile projects. In this book, Agile Alliance cofounder Mike Cohn discusses the philosophy of agile estimating and planning and shows you exactly how to get the job done, with real-world examples and case studies. Concepts are clearly illustrated and readers are guided, step by step, toward how to answer the following questions: What will we build? How big will it be? When must it be done? How much can I really complete by then? You will first learn what makes a good plan-and then what makes it agile. Using the techniques in Agile Estimating and Planning, you can stay agile from start to finish, saving time, conserving resources, and accomplishing more. Highlights include: Why conventional prescriptive planning fails and why agile planning works How to estimate feature size using story points and ideal days–and when to use each How and when to re-estimate How to prioritize features using both financial and nonfinancial approaches How to split large features into smaller, more manageable ones How to plan iterations and predict your team's initial rate of progress How to schedule projects that have unusually high uncertainty or schedule-related risk How to estimate projects that will be worked on by multiple teams Agile Estimating and Planning supports any agile, semiagile, or iterative process, including Scrum, XP, Feature-Driven Development, Crystal, Adaptive Software Development, DSDM, Unified Process, and many more. It will be an indispensable resource for every development manager, team leader, and team member.

Succeeding with Agile

Author : Mike Cohn
Publisher : Pearson Education
ISBN 13 : 0321579364
Total Pages : 504 pages
Book Rating : 4.3/5 (215 download)

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Book Synopsis Succeeding with Agile by : Mike Cohn

Download or read book Succeeding with Agile written by Mike Cohn and published by Pearson Education. This book was released on 2010 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proven, 100% Practical Guidance for Making Scrum and Agile Work in Any Organization This is the definitive, realistic, actionable guide to starting fast with Scrum and agile-and then succeeding over the long haul. Leading agile consultant and practitioner Mike Cohn presents detailed recommendations, powerful tips, and real-world case studies drawn from his unparalleled experience helping hundreds of software organizations make Scrum and agile work. Succeeding with Agile is for pragmatic software professionals who want real answers to the most difficult challenges they face in implementing Scrum. Cohn covers every facet of the transition: getting started, helping individuals transition to new roles, structuring teams, scaling up, working with a distributed team, and finally, implementing effective metrics and continuous improvement. Throughout, Cohn presents "Things to Try Now" sections based on his most successful advice. Complementary "Objection" sections reproduce typical conversations with those resisting change and offer practical guidance for addressing their concerns. Coverage includes Practical ways to get started immediately-and "get good" fast Overcoming individual resistance to the changes Scrum requires Staffing Scrum projects and building effective teams Establishing "improvement communities" of people who are passionate about driving change Choosing which agile technical practices to use or experiment with Leading self-organizing teams Making the most of Scrum sprints, planning, and quality techniques Scaling Scrum to distributed, multiteam projects Using Scrum on projects with complex sequential processes or challenging compliance and governance requirements Understanding Scrum's impact on HR, facilities, and project management Whether you've completed a few sprints or multiple agile projects and whatever your role-manager, developer, coach, ScrumMaster, product owner, analyst, team lead, or project lead-this book will help you succeed with your very next project. Then, it will help you go much further: It will help you transform your entire development organization.

Agile Change Management

Author : Melanie Franklin
Publisher : Kogan Page Publishers
ISBN 13 : 1398603155
Total Pages : 305 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis Agile Change Management by : Melanie Franklin

Download or read book Agile Change Management written by Melanie Franklin and published by Kogan Page Publishers. This book was released on 2021-10-03 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Agile Change Management provides essential tools to build change manager capabilities and ensure change initiatives are embedded effectively throughout the organization. This book is a comprehensive resource for creating a roadmap that is flexible and unique to each organization to manage any type of change initiative. Detailing all the processes, activities and information needed, from creating the right environment for change to completing iterative tasks, it shows how to respond to different needs as they arise, reducing the potential for wasted time and resources. The updated second edition features chapters on behavioural change and decomposition in planning iterations, and new material on prototyping for business needs and virtual leadership. Whether implementing a large-scale transformation or working through projects at micro-level, Agile Change Management provides tools, frameworks and examples necessary to adapt to and manage change effectively.

Being Agile

Author : Mario E. Moreira
Publisher : Apress
ISBN 13 : 143025839X
Total Pages : 257 pages
Book Rating : 4.4/5 (32 download)

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Book Synopsis Being Agile by : Mario E. Moreira

Download or read book Being Agile written by Mario E. Moreira and published by Apress. This book was released on 2013-10-01 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Being Agile is your roadmap to successfully transforming your organization to an Agile culture. Veteran agile coach Mario Moreira teaches new adopters how to implement a robust Agile framework to derive from it the maximum business benefit in terms of customer value, revenue, and employee engagement. Agile is a ubiquitous watchword in the corporate world, but only a minority of companies understand and practice what they pay lip service to. Too many content themselves with half-baked approximations such as Fragile (fragile Agile), ScrumBut (Scrum but not the practices), and Scrum Fall (mini-waterfalls in the sprints). Moreira shows maturing early adopters how to bridge the chasm between going through the motions of doing Agile and genuinely being Agile. After a high-level synopsis of Agile’s values and principles, methodologies (including Scrum, Kanban, DSDM, Leam, VFQ, and XP), and roles, Moreira plunges into the nitty-gritty of how to apply the ready, implement, coach, and hone (RICH) deployment model to all phases of a project in such a way as to embody and inculcate agile values and principles at the team level and promote agile transformation across your organization's culture. What you’ll learn Agile professionals, project managers, and middle, senior, and executive management in software engineering and development divisions and enterprises who read this book will learn how to: Evaluate team candidates for traits, skills, behavior, and attitudes diagnostic of an Agile mindset Set up Agile planning tools and framework Map stakeholder engagement Validate ongoing application of Agile best practices Adapt Scrum teams and techniques for various needs and conditions Who this book is for The primary readership for this book comprises Agile professionals, product managers, and middle, senior, and executive management in software engineering and development divisions and enterprises. The secondary readership includes business analysts agile and software configuration managers. Table of Contents Getting Started Crossing the Agile Chasm Business Benefits of Being Agile Importance of Customer Engagement Importance of Employee Engagement Foundations of Agile Ready, Implement, Coach, Hone (RICH) Deployment Framework Motivations for Moving to an Agile Culture Achieving an Agile Mindset Evaluating Executive Support and Team Willingness Treating Agile as a Transformation Project Adapting to Agile Roles and Responsibilities Evaluating Agile, Engineering, and Team Capability Establishing Agile Measures of Success Constructing a Scalable Agile Framework Establishing an Agile Education Program Creating a Customer Validation Vision Writing User Stories and Grooming the Backlog Working with Story Points, Velocity, and Burndowns Constructing Done Criteria to Promote Quality Considering Agile Tools within an ALM Framework Implementing, Coaching, and Honing Activities Adapting Governance and Performance Reviews Three Case Studies in Adopting Agile

Agility Shift

Author : Pamela Meyer
Publisher : Routledge
ISBN 13 : 1351862405
Total Pages : 187 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Agility Shift by : Pamela Meyer

Download or read book Agility Shift written by Pamela Meyer and published by Routledge. This book was released on 2016-11-03 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: As contrary as it sounds, "planning" -- as we traditionally understand the term--can be the worst thing a company can do. Consider that volatile weather events disrupt trusted supply chains, markets, and promised delivery schedules. Ever-shifting geo-political tensions, as well as internal political upheaval within U.S. and global governments, derail long-planned new ventures. Technology failures block opportunities. Competitors suddenly change their product or release date; your team cannot meet the pace of innovations in your market niche, leaving you sidelined. There are myriad ways in the current business environment for a company's well-considered business plans to go awry. Most business schools continue to prepare managers to be effective in stable and predictable environments, conditions that, if they ever existed at all, are long gone. The Agility Shift shows business leaders exactly how to make the radical mindset and strategy shift necessary to create an agile, entrepreneurial organization that can innovate and thrive in complex, ever-changing contexts. As author Pamela Meyer explains, there is much more involved than a reconfiguration of the org chart and job descriptions. It requires relinquishing the illusion of control at the very foundation of most management training and business practice. Despite most leaders' approaches, "Agility is not simply accelerated planning." Unlike many agility books on the market, The Agility Shift provides specific, actionable strategies and tactics for leaders at all levels of the organization to put into practice immediately to improve agility and achieve results.

Agile Conversations

Author : Douglas Squirrel
Publisher : IT Revolution
ISBN 13 : 1942788665
Total Pages : 186 pages
Book Rating : 4.9/5 (427 download)

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Book Synopsis Agile Conversations by : Douglas Squirrel

Download or read book Agile Conversations written by Douglas Squirrel and published by IT Revolution. This book was released on 2020-05-12 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: A successful digital transformation must start with a conversational transformation. Today, software organizations are transforming the way work gets done through practices like Agile, Lean, and DevOps. But as commonly implemented as these methods are, many transformations still fail, largely because the organization misses a critical step: transforming their culture and the way people communicate. Agile Conversations brings a practical, step-by-step guide to using the human power of conversation to build effective, high-performing teams to achieve truly Agile results. Consultants Douglas Squirrel and Jeffrey Fredrick show readers how to utilize the Five Conversations to help teams build trust, alleviate fear, answer the “whys,” define commitments, and hold everyone accountable.These five conversations give teams everything they need to reach peak performance, and they are exactly what’s missing from too many teams today. Stop focusing on processes and practices that leave your organization stuck with culture-less rituals. Instead, unleash the unique human power of conversation.

Co-created Effective, Agile, and Trusted eServices

Author : Jonna Järveläinen
Publisher : Springer
ISBN 13 : 3642398081
Total Pages : 178 pages
Book Rating : 4.6/5 (423 download)

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Book Synopsis Co-created Effective, Agile, and Trusted eServices by : Jonna Järveläinen

Download or read book Co-created Effective, Agile, and Trusted eServices written by Jonna Järveläinen and published by Springer. This book was released on 2013-07-05 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 15th International Conference on Electronic Commerce, ICEC 2013, held in Turku, Finland, in August 2013. The theme of ICEC 2013 was "effective, agile, and trusted e-services co-creation” and reflects the alignment between computerized, formalized business procedures with the need to flexibly adapt and innovate businesses on the spot according to changing customer needs and requirements. The 13 papers published in this book were carefully reviewed and selected from more than 50 submissions, resulting in an acceptance rate of less than 25%. They are organized in topical sections on online advertisements and referential systems, recommender systems and pricing, social media, mobile services, business models, and societal implications.

The Six Disciplines of Agile Marketing

Author : Jim Ewel
Publisher : John Wiley & Sons
ISBN 13 : 1119712041
Total Pages : 304 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis The Six Disciplines of Agile Marketing by : Jim Ewel

Download or read book The Six Disciplines of Agile Marketing written by Jim Ewel and published by John Wiley & Sons. This book was released on 2020-10-06 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform your organization using Agile principles with this proven framework The Six Disciplines of Agile Marketing provides a proven framework for applying Agile principles and processes to marketing. Written by celebrated consultant Jim Ewel, this book provides a concise, approachable, and adaptable strategy for the implementation of Agile in virtually any marketing organization. The Six Disciplines of Agile Marketing discusses six key areas of practical concern to the marketer who hopes to adopt Agile practices in their organization. They include: Aligning the team on common goals Structuring the team for greater efficiency Implementing processes like Scrum and Kanban in marketing Validated Learning Adapting to Change Creating Remarkable Customer Experiences The Six Disciplines of Agile Marketing also discusses four shifts in beliefs and behaviors necessary to achieving an Agile transformation in marketing organizations. They include: A shift from a focus on outputs to one based on outcomes A shift from a campaign mentality to one based on continuous improvement A shift from an internal focus to a customer focus A shift from top-down decisions to de-centralized decisions Perfect for anyone in a leadership position at a marketing agency, The Six Disciplines of Agile Marketing also belongs on the bookshelf of anyone interested in improving the efficacy and efficiency of their own marketing efforts. Full of practical advice and concrete strategies that have been successfully implemented at Fortune 500, Silicon Valley, and non-profit organizations alike, this book is an indispensable resource to help your organization make the leap to Agile.