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Effect Of Sales Promotion Activities On Consumer Buying Behaviour A Case Study Of Watanmal Group
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Book Synopsis Effect of Sales Promotion Activities on Consumer Buying Behaviour. A Case Study of Watanmal Group by : Anthony Abaidoo
Download or read book Effect of Sales Promotion Activities on Consumer Buying Behaviour. A Case Study of Watanmal Group written by Anthony Abaidoo and published by GRIN Verlag. This book was released on 2017-09-25 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wissenschaftliche Studie aus dem Jahr 2015 im Fachbereich BWL - Offline-Marketing und Online-Marketing, , Sprache: Deutsch, Abstract: The study sought to assess the effect of sales promotion activities on consumer buying behaviour by using Watanmal Group as a case study. The study used both quantitative and qualitative research techniques. In achieving the research objectives both primary and secondary data was used. The primary data was collected through questionnaires. Using a simple random technique 20 employees and 80 customers of Watanmal Group were interviewed. The findings of the study showed that all respondents (100%) are aware of the sales promotion strategy of Watanmal Group. Majority of respondents (48%) are more aware of Buy-one-get-one free promotional strategy and 24% are also aware of free sample promotional strategy. Results from the study showed that, the most effective promotional strategy is the use of Buy-one-get-one free strategy (58%), followed by free sample (22%) and price discounts (15%). Using a 5 point likert scale technique anchored on 1 – Strongly Disagree, 2- Disagree, 3- Uncertain, 4- Agree, and 5- Strongly Agree, the study found that, sales promotion strategy influence consumer behaviour. The study recommend strongly that Watanmal Group should increase their sales promotion strategies in order to increase their sales and market share since it was found that sales promotion influence the purchase pattern of consumers.
Book Synopsis Impact of Sales Promotion on Consumer Buying Behavior by : Mukaram Khan
Download or read book Impact of Sales Promotion on Consumer Buying Behavior written by Mukaram Khan and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rapidly changing market conditions and the competitiveness of market players is forcing the “all what you need one roof retail concept” businesses to look for various tactics to attract as well as retain customers through a number of sale promotion strategies. For that matter, this study tests the impact of various sale promotion strategies and its impact of consumer buying behavior. In order to do so, a quantitative research strategy has been followed, where the sample of 297 was collected by selecting walk-in customers at 25 supermarkets/hypermarkets in Lahore (Pakistan). Novelty of this study is the fact that, Modern Trade (MT) segment is being targeted only, MT refers to those retail stores who have an area of at least 1 Kannal (5445 sqft), have their own electronic billing system and trolley system. MT is further categorized in to Local Modern Trade (LMT) and International Modern Trade (IMT). Analysis through correlation and regression modeling help to conclude that buy one get one free, price discounts and coupons are positively related with consumer buying behavior, whereas, free samples and bonus packs are not significantly related with the dependent variable.
Book Synopsis Impact of Promotional Activities on Organizations Sales by : Sanjeev Pradhan
Download or read book Impact of Promotional Activities on Organizations Sales written by Sanjeev Pradhan and published by GRIN Verlag. This book was released on 2018-05-09 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (postgraduate) from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: Ass. Professor, , course: Management and IT, language: English, abstract: Promotions are very significant elements of marketing activities. All over the world, the large multinational corporations to medium and even small firms recognize that there is no best alternative than promotion to communicate with consumers and motivate them to purchase their products or services. The purpose of the study is to determine the impact of promotional activities of NTC and Ncell. Promotion is a comprehensive terms, and covers the entire gamut of advertising, publicity, public relations, personal selling and sales promotion. In the present competitive world if any business organization has to survive it needs to keep an eye on various forces operating in the market. More over competitors constantly try to win over others. In this scenario, every business organization needs to monitor the changes taking place in the market so that they are not caught by competitors. The purpose of this research study is to determine the impact of promotional activities on the company sales. The research will be limited to NTC and NCell. After initial exploratory research to ascertain current promotional activities employed, a survey questionnaire was created to determine consumer demographic data, consumption behavior, attitudes towards promotions, and the effects of promotional activities on consumer purchasing behavior which creates impact on the company’s sales. The data is collected on a primary and secondary basis. The secondary data are collected from websites, visiting the Nepal Telecom Office and Ncell office. And the primary data are collected from the user of NTC and Ncell products. The first version of questionnaire was given to 10 students of Modern Nepal College randomly. And the questionnaire was updated as per the respondents’ suggestions and to decrease the likelihood of errors. Sample data was the collected and then the collected data was analyzed using statistical tools. The result were then reviewed to determine the impact of promotional activities on the company sales, the effectiveness of promotional activities, attractiveness of promotional activities.
Book Synopsis A Study on Role of Sales Promotion on Consumer Planned Purchase Behavior by : T. P. S. Kandra
Download or read book A Study on Role of Sales Promotion on Consumer Planned Purchase Behavior written by T. P. S. Kandra and published by . This book was released on 2019 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt: In present scenario consumers' are king of the market and marketers taking advantage to understand behavior of consumers' though they can capture market in terms of market share or number of buyer's. Promotional activities are playing major role to make huge change in sales figures. Promotional mix carrying 5 different tools to attract consumer but researcher believe sales promotional activities are directly make impact on consumer's planned purchase behavior. Through this research paper researcher trying to provide necessary information about the role of sales promotion on planned buying behavior of the consumers with the reference of apparel industry under the brand of Future Lifestyle Fashion named- Central, Brand Factory and FBB (Fashion at Big Bazaar) respondents from Madhya Pradesh and Chhattisgarh states. Around 220 respondents helped to researcher through provided necessary information which was collected by the arranged questionnaire (questions are based on Likert Scale) and after tabulation applied t-test and ANOVAs. Researcher made few hypotheses based on the relationship between sales promotion and buying behavior, social surroundings and buying behavior and other factors influencing consumer's buying behavior. Outcome will help to understand the acceptance and rejection parameters of buying product by the consumers'
Book Synopsis The Impact of Sales Promotion on Consumer Buying Behaviour by : Tung Moi Chiew
Download or read book The Impact of Sales Promotion on Consumer Buying Behaviour written by Tung Moi Chiew and published by . This book was released on 2004 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior by : Denise Steckstor
Download or read book The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior written by Denise Steckstor and published by Springer Science & Business Media. This book was released on 2011-11-06 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Firms increasingly concentrate their Corporate Social Responsibility strategies within marketing by implementing Cause-Related Marketing programs. Especially against the background of an increased marketing accountability, Denise Steckstor develops a comprehensive model of Cause-Related Marketing determinants and customer attitudes as well as behavior and validates it on the basis of a quasi-experimental field study. She shows that Cause-Related Marketing programs can, additionally to generating donations for the not-for-profit partner, contribute to achieving central marketing goals. Based on her findings, she provides an overview for marketing managers on how to effectively design and manage Cause-Related Marketing programs.
Book Synopsis The Impact of Sales Promotion on Sales by : Donald Ikenna Ofoegb
Download or read book The Impact of Sales Promotion on Sales written by Donald Ikenna Ofoegb and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The present paper investigates the influence of sales promotion as a marketing strategy of the telecommunication firms in Nigeria on consumer buying and network switching. Four Nigerian telecommunication firms -- Globacom, MTN, Etisalat and Airtel -- were selected for the study with a sample of 400 respondents. Building on the Attention, Interest, Desire and Action (AIDA) model, the study implements both descriptive and inferential methods of analysis. The analyses led to the acceptance of an alternative hypothesis that sales promotion is a significant catalyst in influencing consumer buying. The study revealed that educational level, number of operative Subscriber Identity Module (SIM) cards owned by the subscribers, age, gender (more female) and even lottery had a significant effect on buying. Further evidence showed that customers were likely to abandon their present telecom provider if they did not carry out sales promotion either as an incentive to buyers or compensation for patronage overtime. The customers were ready to switch to other telecommunication providers that offered mouth-watering sales promotions. The study therefore recommends the need for innovative, dynamic and well-differentiated sales promotional services by the telecommunication firms if they desire to maintain and increase the market share.
Book Synopsis Impact of Advertisement and Sales Promotion Techniques Practiced by Textile Shops - A Survey Report by : Dr. R. Sam Renu
Download or read book Impact of Advertisement and Sales Promotion Techniques Practiced by Textile Shops - A Survey Report written by Dr. R. Sam Renu and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is defined as any paid form of non personal communication about an organization, product, service, or idea by an identified sponsor. This study helps to improve the effect of advertisement and sales promotion of customer purchasing behaviour at the Chennai silks erode, and to give suggestions to improve the advertisement to achieve their goals in better way. The present study with the following objectives, to study the effect of advertisement and sales promotion on purchasing behaviour of customers, to find out the qualities that the customers expect for a good advertisement in various media, to find out how advertisement and sales promotion induce the customers to buy in The Chennai Silks, to find out how far advertisement and sales promotion retains the customers. The data were collected from both primary and secondary sources. The boundary of study is Erode. The simple random sampling technique was employed in the selection of the sample. The number of items selected from the population constitutes the sample size. The study covers the customers in the town of Erode. Total sample size for the study is 300. The simple random sampling technique was employed in the selection of the sample. The data has been mainly analyzed by using the following methods and tests. Chi-square Test, Correlation Analysis Cross tabulation and percentage method supplemented by appropriate charts. This study concluded that Chennai Silks has a major market share when compared to its competitors. However customers have pointed out some positive and negative points regarding the advertisement and sales promotion placed by The Chennai Silks. Greater awareness is created through the broadcast media namely TV and Radio. Most of the customers purchase in The Chennai Silks since they offer good quality products and they render good service. While considering this, the part of the advertisement seems to be low. But in reality, the advertisement and the sales promotional tools offered by them are highly worthy and useful and make the customer loyal.
Book Synopsis An analysis of how marketing techniques effect consumer behaviour by : Emma Moore
Download or read book An analysis of how marketing techniques effect consumer behaviour written by Emma Moore and published by . This book was released on 2008 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Effects of Acculturation on Consumer Interests Toward Sales Promotion Techniques by : Nadia Zgolli
Download or read book The Effects of Acculturation on Consumer Interests Toward Sales Promotion Techniques written by Nadia Zgolli and published by . This book was released on 1999 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Silver Market Phenomenon by : Florian Kohlbacher
Download or read book The Silver Market Phenomenon written by Florian Kohlbacher and published by Springer Science & Business Media. This book was released on 2008 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: The current shift in demographics - aging and shrinking populations - in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called "silver market," the market segment more or less broadly defined as those people aged 55 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for elder consumers and employees. Key lessons are drawn from the Japanese lead market as well as other select countries.
Book Synopsis The Emergence of Modern Afghanistan by : Vartan Gregorian
Download or read book The Emergence of Modern Afghanistan written by Vartan Gregorian and published by . This book was released on 2013-01-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Long heralded as a seminal work on the history of Afghanistan, this book traces the evolution of the modern Afghan state by studying the politics of reform and modernization that started in 1880 through World War II. In this reissue, Vartan Gregorian offers a new introduction that places the key themes of the book in the context of contemporary events, addressing questions of tribalism, nationalism, Islam, and modernization, as well as the legacies of the Cold War and the various exit strategies of occupying powers. The book remains as distinctive today as when it was first published. It is the only broad work on Afghan history that considers ethnicity as the defining influence over the course of the country's history, rather than religion. In light of today's ongoing struggle to develop a coherent national identity, the question of Afghan nationalism remains a particularly significant issue.
Book Synopsis Nation-building Unraveled? by : Antonio Donini
Download or read book Nation-building Unraveled? written by Antonio Donini and published by Kumarian Press. This book was released on 2004 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: *Uses Afghanistan as a case-study that can be applied internationally *Contributors have direct political and human rights experience in the field The prevailing wisdom about post-conflict reconstruction is centered on the notion of nation-building. In the globalized post-September 11th world, can military might and technological solutions foster stability by enforcing democracy from the outside? Written by key practitioners and analysts involved in the Afghan crisis, Nation-Building Unraveled? explains how emerging international ordering practices affect the role and policy of international actors, such as United Nations agencies and international NGOs, their interaction with national authorities and local communities, and their ability to generate just and social outcomes.
Book Synopsis Sales and Distribution Management by : Tapan Kumar Panda
Download or read book Sales and Distribution Management written by Tapan Kumar Panda and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Taliban and the Crisis of Afghanistan by : Robert D. Crews
Download or read book The Taliban and the Crisis of Afghanistan written by Robert D. Crews and published by Harvard University Press. This book was released on 2009-06-30 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: [This book] explores ... how has a seemingly anachronistic band of religious zealots managed to retain a tenacious foothold in the struggle for Afghanistan's future ... [It] investigates ... questions relating to the character of the Taliban, its evolution over time, and its capacity to affect the future of the region.--Dust jacket.
Book Synopsis Afghanistan by : Bruce G. Richardson
Download or read book Afghanistan written by Bruce G. Richardson and published by . This book was released on 1998-05-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Dynamics of Folklore by : Barre Toelken
Download or read book The Dynamics of Folklore written by Barre Toelken and published by "O'Reilly Media, Inc.". This book was released on 2013-02-01 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most comprehensive and widely praised introductions to folklore ever written. Toelken's discussion of the history and meaning of folklore is delivered in straightforward language, easily understood definitions, and a wealth of insightful and entertaining examples. Toelken emphasizes dynamism and variety in the vast array of folk expressions he examines, from "the biology of folklore," to occupational and ethnic lore, food ways, holidays, personal experience narratives, ballads, myths, proverbs, jokes, crafts, and others. Chapters are followed by bibliographical essays, and over 100 photographs illustrate the text. This new edition is accessible to all levels of folklore study and an essential text for classroom instruction.
