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Effect Of Front Of Package Labels On Consumer Product Evaluation Visual Attention And Preferences
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Book Synopsis Effect of Front of Package Labels on Consumer Product Evaluation, Visual Attention, and Preferences by : Carlyn Grace Oswald
Download or read book Effect of Front of Package Labels on Consumer Product Evaluation, Visual Attention, and Preferences written by Carlyn Grace Oswald and published by . This book was released on 2018 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Front-of-Package labels highlight important nutrients, have been found to help consumers understand nutrition information. This study examines the effectiveness of two front-of-package labeling schemes (color-coded and black and white) when participants are given different shopping goals, using eye tracking data. There is currently little research done on nutrition labeling that involves consumer eye movement fixations as an objective measurement of attention. Results from this study showed that shopping goal was shown to affect attention, and differences in labeling schemes did not show significant effects. However, subjects did look at FOP labels, and used the FOP label in place of the Nutrition Facts Panel. Subjects reported that they find FOP labels easy to understand, yet FOP groups scored lower on a nutrition literacy quiz, indicating their perceived understanding and actual understanding may differ. Our findings suggest that subjects attend to FOP labels, but do not use them in making decisions.
Book Synopsis Human-Computer Interaction. HCI Intelligent Multimodal Interaction Environments by : Julie A. Jacko
Download or read book Human-Computer Interaction. HCI Intelligent Multimodal Interaction Environments written by Julie A. Jacko and published by Springer. This book was released on 2007-08-24 with total page 1049 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the third of a four-volume set that constitutes the refereed proceedings of the 12th International Conference on Human-Computer Interaction, HCII 2007, held in Beijing, China, in July 2007, jointly with eight other thematically similar conferences. It covers multimodality and conversational dialogue; adaptive, intelligent and emotional user interfaces; gesture and eye gaze recognition; and interactive TV and media.
Book Synopsis Journal of Public Policy and Marketing by : Thomas C. Kinnear
Download or read book Journal of Public Policy and Marketing written by Thomas C. Kinnear and published by American Marketing Association. This book was released on 1984-05 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Front-of-Package Nutrition Rating Systems and Symbols by : Institute of Medicine
Download or read book Front-of-Package Nutrition Rating Systems and Symbols written by Institute of Medicine and published by National Academies Press. This book was released on 2012-01-30 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the past decade, tremendous growth has occurred in the use of nutrition symbols and rating systems designed to summarize key nutritional aspects and characteristics of food products. These symbols and the systems that underlie them have become known as front-of-package (FOP) nutrition rating systems and symbols, even though the symbols themselves can be found anywhere on the front of a food package or on a retail shelf tag. Though not regulated and inconsistent in format, content, and criteria, FOP systems and symbols have the potential to provide useful guidance to consumers as well as maximize effectiveness. As a result, Congress directed the Centers for Disease Control and Prevention (CDC) to undertake a study with the Institute of Medicine (IOM) to examine and provide recommendations regarding FOP nutrition rating systems and symbols. The study was completed in two phases. Phase I focused primarily on the nutrition criteria underlying FOP systems. Phase II builds on the results of Phase I while focusing on aspects related to consumer understanding and behavior related to the development of a standardized FOP system. Front-of-Package Nutrition Rating Systems and Symbols focuses on Phase II of the study. The report addresses the potential benefits of a single, standardized front-label food guidance system regulated by the Food and Drug Administration, assesses which icons are most effective with consumer audiences, and considers the systems/icons that best promote health and how to maximize their use.
Book Synopsis Packaging Research in Food Product Design and Development by : Howard R. Moskowitz
Download or read book Packaging Research in Food Product Design and Development written by Howard R. Moskowitz and published by John Wiley & Sons. This book was released on 2009-08-07 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packaging Research in Food Product Design and Development is the first book to comprehensively address the issues of graphics design and visual concepts, from a systematic, scientific viewpoint, yet with business applications in mind. Positioned specifically for foods and beverages, Packaging Research in Food Product Design and Development uniquely combines consumer liking, segmentation and “how to” business methodology with a detailed treatment of the different facets of concept research.
Book Synopsis Attention to Health Cues on Product Packaging by : Jacob Orquin
Download or read book Attention to Health Cues on Product Packaging written by Jacob Orquin and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The objectives of the study were (a) to examine which information and design elements on dairy product packages operate as cues in consumer evaluations of product healthfulness, and (b) to measure the degree to which consumers voluntarily attend to these elements during product choice. Visual attention was measured by means of eye-tracking. Task (free viewing, product healthfulness evaluation, and purchase likelihood evaluation) and product (five different yoghurt products) were varied in a mixed within-between subjects design. The free viewing condition served as a baseline against which increases or decreases in attention during product healthfulness evaluation and purchase likelihood evaluation were assessed. The analysis revealed that the only element operating as a health cue during product healthfulness evaluation was the nutrition label. The information cues used during purchase likelihood evaluation were the name of the product category and the nutrition label. Taken together, the results suggest that the only information element that consumers consistently utilize as a health cue is the nutrition label and that only a limited amount of attention is devoted to read nutrition labels during purchase likelihood evaluations. The study also revealed that the probability that a consumer will read the nutrition label during the purchase decision process is associated with gender, body mass index and health motivation.
Book Synopsis Methods in Consumer Research, Volume 2 by : Gaston Ares
Download or read book Methods in Consumer Research, Volume 2 written by Gaston Ares and published by Woodhead Publishing. This book was released on 2018-01-02 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of emerging methodologies and their innovative application. The book puts consumer research in-context with coverage of immersive techniques and virtual reality, while also looking at health-related Issues in consumer science, including sections on food intake and satiation. Other sections delve into physiological measurements within the context of consumer research and how to design studies for specific populations. In conjunction with the first volume, which covers new approaches to classical methodology, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. With examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies. Presents comprehensive coverage of new and emerging techniques in consumer science Provides examples of successful application of the methodologies presented throughout Identifies how to design research for special populations, including children, the elderly and low-income consumers Discusses sensitivity to cross-cultural populations and emerging markets Includes research design for food, cosmetic and household products Highlights both psychological and physiological consumer measurements
Book Synopsis Product Experience by : Hendrik N. J. Schifferstein
Download or read book Product Experience written by Hendrik N. J. Schifferstein and published by Elsevier. This book was released on 2011-04-28 with total page 687 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product Experience brings together research that investigates how people experience products: durable, non-durable, or virtual. In contrast to other books, the present book takes a very broad, possibly all-inclusive perspective, on how people experience products. It thereby bridges gaps between several areas within psychology (e.g. perception, cognition, emotion) and links these areas to more applied areas of science, such as product design, human-computer interaction and marketing. The field of product experience research will include some of the research from four areas: Arts, Ergonomics, Technology, and Marketing. Traditionally, each of these four fields seems to have a natural emphasis on the human (ergonomics and marketing), the product (technology) or the experience (arts). However, to fully understand human product experience, we need to use different approaches and we need to build bridges between these various fields of expertise. Most comprehensive collection of psychological research behind product design and usability Consistenly addresses the 3 components of human-product experience: the human, the product, and the experience International contributions from experts in the field
Download or read book Food Fight written by Kelly Brownell and published by McGraw Hill Professional. This book was released on 2003-09-22 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advance Praise for Food Fight “Food Fight is a blueprint for the nation taking action on the obesity crisis. In his analysis, Brownell is balanced but bold, courageous and creative. A public health landmark.” --David A. Kessler, M.D., Dean, Yale School of Medicine, Former Commissioner of the Food and Drug Administration “We are indeed involved in a food fight. It is a fight for the health of America---especially our children. This book provides much of the necessary ammunition to win this fight.” --David Satcher, M.D., Ph.D., former Surgeon General, Director of the National Center for Primary Care, Morehouse School of Medicine “Provides a compelling approach to reverse the obesity epidemic now gripping our nation. Anyone concerned about this crisis, and that should include all Americans, will find this book enlightening.” --Walter C. Willett, M.D., Dr.P.H., Chair, Department of Nutrition, Harvard School of Public Health “Food Fight is a very informative, provocative, and well-written account of the role of food in the growing public health problem of obesity. I highly recommend it.” --Steven N. Blair, P.E.D., President and CEO, the Cooper Institute “Food Fight rings the alarm to enlist Americans in an effort to protect children from the ‘toxic environment’ that is leading to skyrocketing rates of obesity and other health problems.” --Michael F. Jacobson, Ph.D., Executive Director, Center for Science in the Public Interest “Kelly Brownell and colleagues were among the first to sound the alarm, that an increasingly "toxic environment" puts everyone, and especially children, at risk for obesity. Food Fight enters the front lines in the battle between public health and private profit.” --David S. Ludwig, M.D., Ph.D., Director, Obesity Program, Children’s Hospital Boston, Harvard Medical School How America is eating itself into a national health crisis and what we can do about it In Food Fight, one of the world's best-known and most respected experts on nutrition, obesity, and eating disorders delivers the sobering message that America is quickly succumbing to a "toxic" food environment guaranteed to produce obesity, disability, and death. Dr. Kelly D. Brownell goes beyond the bestselling Fast Food Nation to explore the roots of the obesity epidemic and the enormous toll it is taking on the nation's health, vitality, and productivity. And he offers an unflinching assessment of a culture that feeds its pets better than its children, that targets the poor and children as a market for high-calorie, low-nutrition junk food and manipulates children into poor eating habits with toy giveaways and in-school promotions. But Food Fight isn't all bad news. It is also an inspiring call to action from one of the nation's most effective public health advocates. Dr. Brownell suggests bold public policy initiatives for stemming the rising tide of obesity, diabetes, and heart disease, such as imposing taxes on junk food and using the proceeds to make healthy foods more affordable and available. He describes steps individuals can take to help safeguard their and their families' health, including pressuring schools to remove junk food vending machines. And he offers a workable plan for improving individual and family eating and exercise habits.
Book Synopsis Multisensory Packaging by : Carlos Velasco
Download or read book Multisensory Packaging written by Carlos Velasco and published by Springer. This book was released on 2018-11-28 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection presents state-of-the-art reviews of the latest developments in multisensory packaging design. Bringing together leading researchers and practitioners working in the field, the contributions consider how our growing understanding of the human senses, as well as new technologies, will transform the way in which we design, interact with, and experience food and beverage, home and personal care, and fast-moving consumer products packaging. Spanning all of the senses from colour meaning, imagery and font, touch and sonic packaging, a new framework for multisensory packaging analysis is outlined. Including a number of case studies and examples, this book provides both practical application and theoretical discussion to appeal to students, researchers, and practitioners alike.
Book Synopsis Fats and Associated Compounds by : Jose Manuel Miranda Lopez
Download or read book Fats and Associated Compounds written by Jose Manuel Miranda Lopez and published by Royal Society of Chemistry. This book was released on 2021-12-10 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditionally, dietary fat has been associated with negative effects on human health by consumers due to its high energy density. However, today it is well known that the quality of the fat ingested is more important than its quantity, and that there are natural lipophilic compounds that are essential for the correct maintenance of human physiological functions. For this reason, the negative image associated with dietary fat consumption is not fully justified. Dietary fat is a hot research area that has attracted increasing attention in the last decades. An adequate intake of dietary fats adapted to our age and physical activity, as well as an increase in the intake of beneficial fatty compounds and controlling the intake of those types of fats that have negative effects on our health, can be powerful allies in preventing the development of chronic non-communicable diseases. Through this book, the Editors have compiled the most up to date and well-documented information on many aspects of the development and application of novel dietary patterns related to fatty compounds, with special emphasis on beneficial effects. They have considered fatty nutritional requirements at different stages of life, the international guidelines and the application of new -omics techniques, such as epigenetics, nutrigenomics, metabolomics and metagenomics, related to human health. This book will be of interest to researchers in food technology and biomedicine, as well as the food industry and food distribution areas.
Book Synopsis Evaluation of a Front-of-pack Nutrition Label by : Ellis Lotte Vyth
Download or read book Evaluation of a Front-of-pack Nutrition Label written by Ellis Lotte Vyth and published by . This book was released on 2012 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Packaging for Nonthermal Processing of Food by : Melvin A. Pascall
Download or read book Packaging for Nonthermal Processing of Food written by Melvin A. Pascall and published by John Wiley & Sons. This book was released on 2018-02-20 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive review of the many new developments in the growing food processing and packaging field Revised and updated for the first time in a decade, this book discusses packaging implications for recent nonthermal processing technologies and mild food preservation such as high pressure processing, irradiation, pulsed electric fields, microwave sterilization, and other hurdle technologies. It reviews typical nonthermal processes, the characteristics of food products after nonthermal treatments, and packaging parameters to preserve the quality and enhance the safety of the products. In addition, the critical role played by packaging materials during the development of a new nonthermal processed product, and how the package is used to make the product attractive to consumers, is discussed. Packaging for Nonthermal Processing of Food, Second Edition provides up to date assessments of consumer attitudes to nonthermal processes and novel packaging (both in the U.S. and Europe). It offers a brand new chapter covering smart packaging, including thermal, microbial, chemical, and light sensing biosensors, radio frequency identification systems, and self-heating and cooling packaging. There is also a new chapter providing an overview of packaging laws and regulations in the United States and Europe. Covers the packaging types required for all major nonthermal technologies, including high pressure processing, pulsed electric field, irradiation, ohmic heating, and others Features a brand new chapter on smart packaging, including biosensors (thermal-, microbial-, chemical- and light-sensing), radio frequency identification systems, and self-heating and cooling packaging Additional chapters look at the current regulatory scene in the U.S. and Europe, as well as consumer attitudes to these novel technologies Editors and contributors bring a valuable mix of industry and research experience Packaging for Nonthermal Processing of Food, Second Edition offers many benefits to the food industry by providing practical information on the relationship between new processes and packaging materials, to academia as a source of fundamental knowledge about packaging science, and to regulatory agencies as an avenue for acquiring a deeper understanding of the packaging requirements for new processes.
Book Synopsis Working Memory Capacity by : Nelson Cowan
Download or read book Working Memory Capacity written by Nelson Cowan and published by Psychology Press. This book was released on 2016-04-14 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The idea of one's memory "filling up" is a humorous misconception of how memory in general is thought to work; it actually has no capacity limit. However, the idea of a "full brain" makes more sense with reference to working memory, which is the limited amount of information a person can hold temporarily in an especially accessible form for use in the completion of almost any challenging cognitive task. This groundbreaking book explains the evidence supporting Cowan's theoretical proposal about working memory capacity, and compares it to competing perspectives. Cognitive psychologists profoundly disagree on how working memory is limited: whether by the number of units that can be retained (and, if so, what kind of units and how many), the types of interfering material, the time that has elapsed, some combination of these mechanisms, or none of them. The book assesses these hypotheses and examines explanations of why capacity limits occur, including vivid biological, cognitive, and evolutionary accounts. The book concludes with a discussion of the practical importance of capacity limits in daily life. This 10th anniversary Classic Edition will continue to be accessible to a wide range of readers and serve as an invaluable reference for all memory researchers.
Book Synopsis Medication Errors by : Michael Richard Cohen
Download or read book Medication Errors written by Michael Richard Cohen and published by American Pharmacist Associa. This book was released on 2007 with total page 707 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this expanded 600+ page edition, Dr. Cohen brings together some 30 experts from pharmacy, medicine, nursing, and risk management to provide the most current thinking about the causes of medication errors and strategies to prevent them.
Book Synopsis Standing Out in the Crowd by : Svetlana Bialkova
Download or read book Standing Out in the Crowd written by Svetlana Bialkova and published by . This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether and how information density on front-of-pack design affects consumers' attention for nutrition labels is explored. The main manipulation concerned the number and type of nutrition labels (directive-, semi-, and non-directive), chromaticity (monochrome vs. traffic light color-coded scheme); number and type of additional design elements; and the distance between the label and additional design elements. Attention was measured by performance in visual search task. Performance was slower with increasing number of additional design elements, and when the label appeared in a dense rather than non-dense area. These effects were modulated by label type and chromaticity. The results show that information density is a key factor for consumer attention to (nutrition) information. Implications for policy makers and food producers who want to optimize package design layout and thus help consumers easily to find nutrition information displayed front of the pack are discussed.
Book Synopsis The Competitive Front-of-package Labeling of Consumer Packaged Goods by : Christopher Lowe Newman
Download or read book The Competitive Front-of-package Labeling of Consumer Packaged Goods written by Christopher Lowe Newman and published by . This book was released on 2012 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: At no point in U.S. history have food product packages displayed so many symbols and statements regarding nutrition and health benefits (Nestle 2010). However, despite this explosion of front-of-package (FOP) health communications, obesity and health-related problems of U.S. consumers continue to be a critical concern. Therefore, it is important for marketers, retailers, manufacturers, and public policy makers to develop a more complete understanding of consumers' processing and utilization of health information on food packages, as well as how this information affects product evaluations and choices. Therefore, this dissertation utilizes a processing fluency theoretical framework (e.g., Zajonc 1968; Jacoby and Dallas 1981; Novemsky et al. 2007) to attempt to increase our understanding of how FOP icons that vary in nature (i.e., subjective interpretive icons, objective quantitative icons, single nutrient content claims) affect consumers' perceptions, intentions, and choices when presented both independently and simultaneously on food packages. Study 1 examines reductive and interpretive icons on a single product (pizza), while Study 2 demonstrates how additional FOP nutrition information (i.e., a single nutrient content claim) affects the conceptual fluency of health information, perceived product healthfulness, and purchase intentions. Studies 3 and 4 provide a stronger market-based examination of how consumers process FOP health information across multiple brands and product categories in a retail setting. These controlled retail laboratory studies overcome important limitations noted in earlier nutrition labeling studies, such as data collection and evaluations in non-store environments (e.g., Keller et al. 2007; Li, Miniard, and Barone 2000), while demonstrating how different types of FOP icons vary in their effectiveness in positively affecting consumers' choices of healthy products from consideration sets across multiple food categories.
