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Economia E Marketing Del Turismo
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Book Synopsis Tourism Local Systems and Networking by : Luciana Lazzeretti
Download or read book Tourism Local Systems and Networking written by Luciana Lazzeretti and published by Elsevier. This book was released on 2006 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of research findings covers the subject from either an applied economics or a managerial sciences approach. International case studies include examples from Portugal, Italy and Malaysia set in the context of tourism marketing theory.
Book Synopsis Economia e marketing del turismo by : Nicola Boccella
Download or read book Economia e marketing del turismo written by Nicola Boccella and published by McGraw-Hill Education. This book was released on 2008 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Efficiency in Tourism by : Dr. Peter Keller
Download or read book Marketing Efficiency in Tourism written by Dr. Peter Keller and published by Erich Schmidt Verlag GmbH & Co KG. This book was released on 2006 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing del turismo by : Philip Kotler
Download or read book Marketing del turismo written by Philip Kotler and published by . This book was released on 2010 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Food and Wine Tourism, 2nd Edition by : Erica Croce
Download or read book Food and Wine Tourism, 2nd Edition written by Erica Croce and published by CABI. This book was released on 2017-04-13 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This established textbook explores how regions, and food industry, travel and hospitality companies present themselves to tourists experiencing the culture, history and ambience of a location through the food and wine it produces. It provides practical suggestions and guidelines for establishing a food-related tourism destination and business, discussing the environment, understanding the food tourist, supply issues, tours and tasting sessions, themed itineraries, planning and developing the tourist product, marketing and best practice strategies. It also includes numerous case studies from around the world and plentiful pedagogical features to aid student learning. If food and wine tourism is well planned, managed and controlled, it can become a real economic resource. Suitable for students in tourism and leisure subjects, the practical application provided in this book also makes it an ideal resource for those operating in the food and wine sector.
Book Synopsis Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives by : Aiello, Lucia
Download or read book Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives written by Aiello, Lucia and published by IGI Global. This book was released on 2014-01-31 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognizing a common perspective. The Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships. This book aims to highlight an emerging subject area in the field of financial management, management of value creation, and marketing that will be essential for scientists, researchers, and practitioners.
Book Synopsis Tourism Management, Marketing, and Development by : Marcello M. Mariani
Download or read book Tourism Management, Marketing, and Development written by Marcello M. Mariani and published by Springer. This book was released on 2016-04-29 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies and destinations in the tourism sector are confronted with increasing managerial challenges and have to deal with a competitive, turbulent, and fast-changing environment. The understanding that both tourism companies and destinations endowed with the best assets (natural and cultural) cannot survive the escalating international competition without good managerial practices, has provided significant momentum for the development of the disciplinary field of tourism management in the last three decades. This volume recognizes the relevance of travel, tourism, and tourism activities as major economic drivers in the contemporary global economy, with a specific focus on performance, strategies, and sustainability. It is the collective intellectual effort of a number of international scholars, who cultivate original research on tourism management from a variety of theoretical perspectives. Together, they outline the importance for tourism companies and destinations to achieve and maintain a sustained competitive advantage by embracing sustainability and a Triple Bottom Line (TBL) approach to performance.
Download or read book Island Tourism written by Jack Carlsen and published by CABI. This book was released on 2011 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Islands are the most vulnerable and fragile of tourism destinations and will experience even more pressure as the combined impacts of economic, social and environmental change accelerate in the future. In order to understand the process of island tourism development, response to change and challenges and their journey to sustainability, this book provides insights and instruction on topics including social, cultural, environmental and economic aspects of island tourism. It contains essential information for policymakers, planners, researchers, managers and operators within the tourism industry.
Book Synopsis Handbook of Research on Internationalization of Entrepreneurial Innovation in the Global Economy by : Carvalho, Luisa Cagica
Download or read book Handbook of Research on Internationalization of Entrepreneurial Innovation in the Global Economy written by Carvalho, Luisa Cagica and published by IGI Global. This book was released on 2015-03-31 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization demands the creation of new business approaches to achieve high levels of competitiveness. Cultural differences factor into policies as companies expand their businesses in different countries and seek to collaborate with international entrepreneurs. The Handbook of Research on Internationalization of Entrepreneurial Innovation in the Global Economy brings together research on international business, entrepreneurship, and innovation in order to present a comprehensive publication for business professionals. This volume is an essential reference source for practitioners, academicians, researchers and upper-level students interested in learning about internationalization and innovation in a global market.
Book Synopsis Marketing Places and Spaces by : Antónia Correia
Download or read book Marketing Places and Spaces written by Antónia Correia and published by Emerald Group Publishing. This book was released on 2015-07-08 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Places and Spaces brings context to the forefront for advancing theory and management sensemaking in understanding the influences of marketing on tourism behavior. This book is for tourism professionals and educators seeking deep knowledge of how visiting places transforms the lives of visitors--a nonfiction version of Eat Pray Love.
Book Synopsis Strategic Management in ... by : Moutinho, L.
Download or read book Strategic Management in ... written by Moutinho, L. and published by CABI. This book was released on with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Management and Valuation of Heritage Assets by : Loris Landriani
Download or read book Management and Valuation of Heritage Assets written by Loris Landriani and published by Springer Science & Business Media. This book was released on 2013-10-29 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: The valuation of Heritage Assets (HA), which are a vital resource for the non-profit public or private organizations operating in the heritage sector is on the one hand sometimes difficult to do, and on the other, can be excessively costly with respect to the correlated disclosure benefits. The growing application of the (full or modified) accrual basis of accounting in the public and non-profit sectors has extended and reanimated this issue. This book applies the comparative method, in order to provide new information on the analyzed subject. Specifically, after having investigated the different theoretical and technical proposals, it compares the reporting behavior of significant cases of Italian and American public and private organizations, coming from different cultural and management approaches. Proposing a link between the managerial and reporting issues of the organizations involved in the management and maintenance of heritage assets, this book is crucial in the task to optimize the performance of organizations in this sector.
Book Synopsis The Spanish Model for Smart Tourism Destination Management by : Lidia Andrades
Download or read book The Spanish Model for Smart Tourism Destination Management written by Lidia Andrades and published by Springer Nature. This book was released on with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1466665440 Total Pages :1655 pages Book Rating :4.4/5 (666 download)
Book Synopsis Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2014-10-31 with total page 1655 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over generations, human society has woven a rich tapestry of culture, art, architecture, and history, personified in artifacts, monuments, and landmarks arrayed across the globe. Individual communities are looking to exploit these local treasures for the benefit of the travelers who come to see them. Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications considers the effect of cultural heritage and destinations of interest on the global economy from the viewpoints of both visitor and host. This broadly-focused, multi-volume reference will provide unique insights for travelers, business leaders, sightseers, cultural preservationists, and others interested in the unique variety of human ingenuity and innovation around the world.
Book Synopsis The Experience Logic as a New Perspective for Marketing Management by : Tonino Pencarelli
Download or read book The Experience Logic as a New Perspective for Marketing Management written by Tonino Pencarelli and published by Springer. This book was released on 2018-04-13 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value. The first part of the book, which has a theoretical focus, reviews the international literature and offers conceptual observations on the experiential perspective. Suggestions are made on how experience logic can act as a new driver for the management of marketing processes in firms within the context of the experience economy. In the second part of the book, attention turns to the applications of experience logic in different sectors, including tourism, commerce, culture, and trade shows. Company-specific examples of benefits of the experiential approach are also explored in case studies on gift box providers, marketing of traditional local products, and the cosmetics industry. The book will be of particular interest for marketing specialists, but will additionally be of value for managers in private companies and public bodies who wish to enhance their marketing methods.
Book Synopsis Proceedings of the 11th Toulon-Verona International Conference on Quality in Services by : Rocco Moliterni
Download or read book Proceedings of the 11th Toulon-Verona International Conference on Quality in Services written by Rocco Moliterni and published by Firenze University Press. This book was released on 2008 with total page 889 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Toulon-Verona Conference was founded in 1998 by prof. Claudio Baccarani of the University of Verona, Italy, and prof. Michel Weill of the University of Toulon, France. It has been organized each year in a different place in Europe in cooperation with a host university (Toulon 1998, Verona 1999, Derby 2000, Mons 2001, Lisbon 2002, Oviedo 2003, Toulon 2004, Palermo 2005, Paisley 2006, Thessaloniki 2007, Florence, 2008). Originally focusing on higher education institutions, the research themes have over the years been extended to the health sector, local government, tourism, logistics, banking services. Around a hundred delegates from about twenty different countries participate each year and nearly one thousand research papers have been published over the last ten years, making of the conference one of the major events in the field of quality in services.
Book Synopsis Tendencias de la Comunicación. El Ecosistema Mediático Contemporáneo. Discusiones sobre audiencias, estrategias de comunicación y resultados. Vol. II by : Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero
Download or read book Tendencias de la Comunicación. El Ecosistema Mediático Contemporáneo. Discusiones sobre audiencias, estrategias de comunicación y resultados. Vol. II written by Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero and published by Dykinson. This book was released on 2020-07-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: La peculiaridad del presente libro es que son dos libros en uno. Los primeros 5 capítulos se presentan bajo el subtítulo “Conocer a las Audiencias” y en ellos se abordan temas que tienen a las audiencias contemporáneas y sus procesos de consumo cultural y de interacción mediática y digital como centro de la discusión; mientras que los siguientes 5 capítulos se agrupan bajo el subtítulo: “Posicionarse a las Nuevas Estrategias para Nuevos Sectores” y ofrecen temas variados relacionados a la publicidad, los modelos de negocio y las nuevas situaciones del mercado mediático, abordajes sobre turismo y la situación nueva de turistas en tanto receptores de información con demandas más puntuales a la ofertada tradicionalmente. El capítulo final es un ensayo elocuente sobre el comportamiento comunicacional de sectores de la audiencia vinculados a Internet frente a una teleserie de la televisión clásica en Ecuador. Y si bien estos dos conjuntos de capítulos difieren en sus temáticas concretas, conllevan en común la búsqueda de nuevas definiciones, nuevos diseños metodológicos y nuevas conceptualizaciones de sus temas específicos.Los autores aquí reunidos proceden del ámbito iberoamericano, hispano y luso parlante, americano y europeo, lo cual ofrece una singular muestra internacional de trayectorias, intereses académicos y abordajes a los temas seleccionados.
