Author : Sharon Gai
Publisher : Springer Nature
ISBN 13 : 9811900035
Total Pages : 186 pages
Book Rating : 4.8/5 (119 download)
Book Synopsis Ecommerce Reimagined by : Sharon Gai
Download or read book Ecommerce Reimagined written by Sharon Gai and published by Springer Nature. This book was released on 2022-03-28 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a practical guide to Chinese ecommerce markets for businesspeople and scholars. China represents a $5.6 trillion retail market, with the highest ecommerce penetration rate in the world. Due to the COVID-19 pandemic, brands are investing more in growing online sales. Written from the heart of the world’s largest e-commerce platform, Ecommerce Reimagined: Retail and Ecommerce in China is a book that aims to satisfy the growing need of entrepreneurs and businesses hoping to tap into China’s market and provide context to students and academics who post an interest in learning about how ecommerce has shaped the Chinese retail space.