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Eating The Big Fish
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Book Synopsis Eating the Big Fish by : Adam Morgan
Download or read book Eating the Big Fish written by Adam Morgan and published by John Wiley & Sons. This book was released on 2009-04-03 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.
Book Synopsis Eating the Big Fish by : Adam Morgan
Download or read book Eating the Big Fish written by Adam Morgan and published by John Wiley & Sons. This book was released on 2009-02-17 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.
Download or read book Eat Like a Fish written by Bren Smith and published by Vintage. This book was released on 2019-05-14 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: JAMES BEARD AWARD WINNER IACP Cookbook Award finalist In the face of apocalyptic climate change, a former fisherman shares a bold and hopeful new vision for saving the planet: farming the ocean. Here Bren Smith—pioneer of regenerative ocean agriculture—introduces the world to a groundbreaking solution to the global climate crisis. A genre-defining “climate memoir,” Eat Like a Fish interweaves Smith’s own life—from sailing the high seas aboard commercial fishing trawlers to developing new forms of ocean farming to surfing the frontiers of the food movement—with actionable food policy and practical advice on ocean farming. Written with the humor and swagger of a fisherman telling a late-night tale, it is a powerful story of environmental renewal, and a must-read guide to saving our oceans, feeding the world, and—by creating new jobs up and down the coasts—putting working class Americans back to work.
Book Synopsis A Beautiful Constraint by : Adam Morgan
Download or read book A Beautiful Constraint written by Adam Morgan and published by John Wiley & Sons. This book was released on 2015-01-07 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inspiring yet practical guide for transforming limitations into opportunities A Beautiful Constraint: How to Transform Your Limitations Into Advantages And Why It's Everyone's Business Now is a book about everyday, practical inventiveness, designed for the constrained times in which we live. It describes how to take the kinds of issues that all of us face today—lack of time, money, resources, attention, know-how—and see in them the opportunity for transformation of oneself and one's organization's fortunes. The ideas in the book are based on the authors' extensive work as business consultants, and are brought to life in 35 personal interviews from such varied sources as Nike, IKEA, Unilever, the U.S. Navy, Formula One racecar engineers, public school teachers in California, and barley farmers in South Africa. Underpinned by scientific research into the psychology of breakthrough, the book is a practical handbook full of tools and tips for how to make more from less. Beautifully designed and accessible, A Beautiful Constraint will appeal beyond its core business audience to anyone who needs to find the opportunity in constraint. The book takes the reader on a journey through the mindset, method and motivation required to move from the initial "victim" stage into the transformation stage. It challenges us to: Examine how we've become path dependent—stuck with routines that blind us from seeing opportunity along new paths Ask Propelling Questions to help us break free of those paths and put the most pressing and valuable constraints at the heart of our process Adopt a Can If mentality to answer these questions—focused on "how," not "if" Access the abundance to be found all around us to help transform constraints Activate the high-octane mix of emotions necessary to fuel the tenacity required for success We live in a world of seemingly ever-increasing constraints, driven as much by an overabundance of choices and connections as by a scarcity of time and resources. How we respond to these constraints is one of the most important issues of our time and will be a large determinant of our progress as people, businesses and planet, in the future. A Beautiful Constraint calls for a more widespread capability for constraint-driven problem solving and provides the framework to achieve that.
Download or read book The Pirate Inside written by Adam Morgan and published by John Wiley & Sons. This book was released on 2011-03-10 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone. The Pirate Inside is different. It forwards the idea that brands are about people, and Challenger Brands are driven by a certain kind of person in a certain kind of way. Challenger Brands don't rely on CEOs or founders, but on the people within the organization whose personal qualities and approach to what they do make the difference between whether the brand turns to gold or falls to dust. In line with this thinking, The Pirate Inside forwards two key questions: what does it take to be the driver or guardian of a successful Challenger Brand, and what are the demands made by this on character and corporate culture? Building on his answers, Adam Morgan then explores the critical issue of whether big, multi-brand companies can create Challenger micro-climates within their companies, and the benefits that they might achieve by doing so.
Book Synopsis Take the Fight Out of Food by : Donna Fish
Download or read book Take the Fight Out of Food written by Donna Fish and published by Simon and Schuster. This book was released on 2010-06-15 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: All foods are good. That is the message of this commonsense book that helps parents speak to their kids about food and nutrition. It is a message that is long overdue, especially when you consider that 81 percent of ten-year-olds are afraid of being fat -- half are already dieting -- and twelve million American children are obese. There is a disease gripping our nation's children and it strikes early. Take the Fight Out of Food offers a cure. This practical guide is filled with hands-on tools and in-depth advice for putting a stop to unhealthy eating habits before they begin. In Take the Fight Out of Food parents will learn how to: • Understand their own "food legacy" and how it affects their children • Keep their children connected to food in a positive way • Talk to their kids about food and nutrition • Recognize and deal with the six types of eaters -- including the Picky Eater, the Grazer, and the Beige Food Eater With guidance, inspiration, and encouragement, this invaluable book helps parents to teach their children to eat for life in a positive and healthy family environment.
Download or read book Eat This Book written by Ryan Nerz and published by St. Martin's Griffin. This book was released on 2006-04-04 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Journalist Ryan Nerz spent a year penetrating the highest echelons of international competitive eating and Eat This Book is the fascinating and gut-bustingly hilarious account of his journey. Nerz gives us all the facts about the history of the IFOCE (Independent Federation of Competitive Eating)--from the story of a clever Nathan's promotion that began in 1916 on the corner of Surf and Stillwell in Coney Island to the intricacies of individual international competitions, the controversial Belt of Fat Theory and the corporate wars to control this exploding sport. He keeps the reader turning the pages as we are swept up in the lives of Sonya "The Black Widow" Thomas, "Cookie" Jarvis, "Hungry" Charles Hardy, and many other top gurgitators whose egos and secret agendas, hopes and dreams are revealed in dramatic detail. As Nerz goes on his own quest to become a top gurgitator, we become obsessed with him as he lies awake at night in physical pain from downing dozens of burgers and learning to chug gallons of water to expand his increasingly abused stomach. Sparing no one's appetite, Nerz reveals the training, game-day strategies and after-effects of competition in this delectably shocking banquet of gluttony and glory on the competitive eating circuit.
Book Synopsis Eating The Cheshire Cat by : Helen Ellis
Download or read book Eating The Cheshire Cat written by Helen Ellis and published by Simon and Schuster. This book was released on 2001-02-13 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The debut novel by the author of American Housewife. Eating the Cheshire Cat lures us into a world of perfectly planned parties and steep social ladders, where traditional rites of passage take unpredictable and horrifying turns as three girls and their overbearing mothers collide. In Tuscaloosa, Alabama, beauty is as beauty does, with axes and knives and killer smiles. Sarina Summers and her mother will stop at nothing to have it all. Nicole Hicks harbors a fierce obsession with Sarina, which repeatedly undermines Mrs. Hicks's ambitious goals. Bitty Jack Carlson, a nice girl from the wrong side of the tracks, is caught in the crossfire but struggles to succeed outside the confines of this outrageous yet eerily familiar Southern community. It's survival of the fittest. Which girl will come out on top? Covering everything from summer camp to the University of Alabama's Homecoming game, this fast-paced and unforgettable novel will keep readers guessing until the bitter end.
Book Synopsis Eating the Alphabet by : Lois Ehlert
Download or read book Eating the Alphabet written by Lois Ehlert and published by Houghton Mifflin Harcourt. This book was released on 1989 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: While teaching upper- and lowercase letters to preschoolers, Ehlert introduces fruits and vegetables from around the world.
Book Synopsis Where Am I Eating? An Adventure Through the Global Food Economy by : Kelsey Timmerman
Download or read book Where Am I Eating? An Adventure Through the Global Food Economy written by Kelsey Timmerman and published by John Wiley & Sons. This book was released on 2013-04-08 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bridges the gap between global farmers and fishermen and American consumers America now imports twice as much food as it did a decade ago. What does this increased reliance on imported food mean for the people around the globe who produce our food? Kelsey Timmerman set out on a global quest to meet the farmers and fisherman who grow and catch our food, and also worked alongside them: loading lobster boats in Nicaragua, splitting cocoa beans with a machete in Ivory Coast, and hauling tomatoes in Ohio. Where Am I Eating? tells fascinating stories of the farmers and fishermen around the world who produce the food we eat, explaining what their lives are like and how our habits affect them. This book shows how what we eat affects the lives of the people who produce our food. Through compelling stories, explores the global food economy including workers rights, the global food crisis, fair trade, and immigration. Author Kelsey Timmerman has spoken at close to 100 schools around the globe about his first book, Where Am I Wearing: A Global Tour of the Countries, Factories, and People That Make Our Clothes He has been featured in the Financial Times and has discussed social issues on NPR's Talk of the Nation and Fox News Radio Where Am I Eating? does not argue for or against the globalization of food, but personalizes it by observing the hope and opportunity, and sometimes the lack thereof, which the global food economy gives to the world's poorest producers.
Book Synopsis Eating the Ocean by : Elspeth Probyn
Download or read book Eating the Ocean written by Elspeth Probyn and published by Duke University Press. This book was released on 2016-10-13 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Eating the Ocean Elspeth Probyn investigates the profound importance of the ocean and the future of fish and human entanglement. On her ethnographic journey around the world's oceans and fisheries, she finds that the ocean is being simplified in a food politics that is overwhelmingly land based and preoccupied with buzzwords like "local" and "sustainable." Developing a conceptual tack that combines critical analysis and embodied ethnography, she dives into the lucrative and endangered bluefin tuna market, the gendered politics of "sustainability," the ghoulish business of producing fish meal and fish oil for animals and humans, and the long history of encounters between humans and oysters. Seeing the ocean as the site of the entanglement of multiple species—which are all implicated in the interactions of technology, culture, politics, and the market—enables us to think about ways to develop a reflexive ethics of taste and place based in the realization that we cannot escape the food politics of the human-fish relationship.
Book Synopsis The Old Man and the Sea by : Ernest Hemingway
Download or read book The Old Man and the Sea written by Ernest Hemingway and published by DigiCat. This book was released on 2022-08-01 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: DigiCat Publishing presents to you this special edition of "The Old Man and the Sea" by Ernest Hemingway. DigiCat Publishing considers every written word to be a legacy of humankind. Every DigiCat book has been carefully reproduced for republishing in a new modern format. The books are available in print, as well as ebooks. DigiCat hopes you will treat this work with the acknowledgment and passion it deserves as a classic of world literature.
Book Synopsis You and I Eat the Same by : Chris Ying
Download or read book You and I Eat the Same written by Chris Ying and published by Artisan Books. This book was released on 2018-10-02 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named one of the Ten Best Books About Food of 2018 by Smithsonian magazine MAD Dispatches: Furthering Our Ideas About Food Good food is the common ground shared by all of us, and immigration is fundamental to good food. In eighteen thoughtful and engaging essays and stories, You and I Eat the Same explores the ways in which cooking and eating connect us across cultural and political borders, making the case that we should think about cuisine as a collective human effort in which we all benefit from the movement of people, ingredients, and ideas. An awful lot of attention is paid to the differences and distinctions between us, especially when it comes to food. But the truth is that food is that rare thing that connects all people, slipping past real and imaginary barriers to unify humanity through deliciousness. Don’t believe it? Read on to discover more about the subtle (and not so subtle) bonds created by the ways we eat. Everybody Wraps Meat in Flatbread: From tacos to dosas to pancakes, bundling meat in an edible wrapper is a global practice. Much Depends on How You Hold Your Fork: A visit with cultural historian Margaret Visser reveals that there are more similarities between cannibalism and haute cuisine than you might think. Fried Chicken Is Common Ground: We all share the pleasure of eating crunchy fried birds. Shouldn’t we share the implications as well? If It Does Well Here, It Belongs Here: Chef René Redzepi champions the culinary value of leaving your comfort zone. There Is No Such Thing as a Nonethnic Restaurant: Exploring the American fascination with “ethnic” restaurants (and whether a nonethnic cuisine even exists). Coffee Saves Lives: Arthur Karuletwa recounts the remarkable path he took from Rwanda to Seattle and back again.
Book Synopsis Catching the Big Fish by : David Lynch
Download or read book Catching the Big Fish written by David Lynch and published by Penguin. This book was released on 2007-12-27 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this "unexpected delight,"* filmmaker David Lynch describes his personal methods of capturing and working with ideas, and the immense creative benefits he has experienced from the practice of meditation. Now in a beautiful paperback edition, David Lynch's Catching the Big Fish provides a rare window into the internationally acclaimed filmmaker's methods as an artist, his personal working style, and the immense creative benefits he has experienced from the practice of meditation. Catching the Big Fish comes as a revelation to the legion of fans who have longed to better understand Lynch's personal vision. And it is equally compelling to those who wonder how they can nurture their own creativity. Catching Ideas Ideas are like fish. If you want to catch little fish, you can stay in the shallow water. But if you want to catch the big fish, you've got to go deeper. Down deep, the fish are more powerful and more pure. They're huge and abstract. And they're very beautiful. I look for a certain kind of fish that is important to me, one that can translate to cinema. But there are all kinds of fish swimming down there. There are fish for business, fish for sports. There are fish for everything. Everything, anything that is a thing, comes up from the deepest level. Modern physics calls that level the Unified Field. The more your consciousness-your awareness-is expanded, the deeper you go toward this source, and the bigger the fish you can catch. --from Catching the Big Fish
Download or read book Cod written by Mark Kurlansky and published by Vintage Canada. This book was released on 2011-03-04 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wars have been fought over it, revolutions have been spurred by it, national diets have been based on it, economies have depended on it, and the settlement of North America was driven by it. Cod, it turns out, is the reason Europeans set sail across the Atlantic, and it is the only reason they could. What did the Vikings eat in icy Greenland and on the five expeditions to America recorded in the Icelandic sagas? Cod -- frozen and dried in the frosty air, then broken into pieces and eaten like hardtack. What was the staple of the medieval diet? Cod again, sold salted by the Basques, an enigmatic people with a mysterious, unlimited supply of cod. Cod is a charming tour of history with all its economic forces laid bare and a fish story embellished with great gastronomic detail. It is also a tragic tale of environmental failure, of depleted fishing stocks where once the cod's numbers were legendary. In this deceptively whimsical biography of a fish, Mark Kurlansky brings a thousand years of human civilization into captivating focus.
Book Synopsis Eating the Dinosaur by : Chuck Klosterman
Download or read book Eating the Dinosaur written by Chuck Klosterman and published by Simon and Schuster. This book was released on 2009-10-20 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling author of "Sex, Drugs, and Cocoa Puffs" returns with an all-original nonfiction collection of questions and answers about pop culture, sports, and the meaning of reality.
Download or read book The Book of Eating written by Adam Platt and published by HarperCollins. This book was released on 2019-11-12 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: From New York magazine’s award-winning restaurant critic, “a timely and delectable smorgasbord of dishes and dishing . . . honest, revealing and funny.” —New York Times Book Review A wildly hilarious and irreverent memoir of a globe-trotting life lived meal-to-meal by one of our most influential and respected food critics As the son of a diplomat growing up in places like Hong Kong, Taiwan, and Japan, Adam Platt didn’t have the chance to become a picky eater. Living, traveling, and eating in some of the most far-flung locations around the world, he developed an eclectic palate and a nuanced understanding of cultures and cuisines that led to some revelations which would prove important in his future career as a food critic. In Tokyo, for instance—“a kind of paradise for nose-to-tail cooking”—he learned that “if you’re interested in telling a story, a hair-raisingly bad meal is much better than a good one.” From dim sum in Hong Kong to giant platters of Peking duck in Beijing, fresh-baked croissants in Paris and pierogi on the snowy streets of Moscow, Platt takes us around the world, re-tracing the steps of a unique, and lifelong, culinary education. Providing a glimpse into a life that has intertwined food and travel in exciting and unexpected ways, The Book of Eating is a delightful and sumptuous trip that is also the culinary coming-of-age of a voracious eater and his eventual ascension to become, as he puts it, “a professional glutton.” “A scarfable recounting of his travels, told through meals.” —Food52 “Gastronomes and fans of Platt will savor this behind-the-scenes look at real life as a restaurant critic.” —Publishers Weekly “A candid, entertaining look at an often bizarre new gustatory landscape.” —Kirkus Reviews “Entertaining.” —Booklist “A delicious peek behind the scenes of a storied career.” —BookPage, starred review
