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Easyland How Easyjet Conquered Europe
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Book Synopsis EasyLand - How EasyJet Conquered Europe (Second Edition) by : Tony Anderson
Download or read book EasyLand - How EasyJet Conquered Europe (Second Edition) written by Tony Anderson and published by . This book was released on 2016-09-30 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the summer of 1995 a start-up company led by the son of a Greek shipping tycoon, took up residence in an orange painted tin shack next to the runway at Luton airport. Initially dismissed by British Airways as "a peanut airline," easyJet became one of the most successful start-ups in UK corporate history and a household name. Now fully revised and updated, this book is the definitive insider account of the rise of easyJet. Laced with first-hand anecdotes, the lessons of this engaging, entertaining and informative tale are as relevant today as they were when generation easyJet was conceived.
Book Synopsis easyLand: How easyJet Conquered Europe by : Tony Anderson
Download or read book easyLand: How easyJet Conquered Europe written by Tony Anderson and published by Grosvenor House Publishing. This book was released on 2014-10-29 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today -twenty years after the son of a shipping tycoon took on British Airways with two rented planes -Stelios's airline is a multi-billion pound company and a household name. This is the inside story of the spectacular rise of easyJet. Did the airline really buy its uniforms from a Benetton store? What was secretly stashed in the toilets at easyLand? Why was Aberdeen airport littered with half-bottles of cheap whisky? The answers to these questions and more are contained in this blow-by-blow account of how an orange start-up began its journey to becoming one of the world's most successful airlines.
Download or read book Circle of Stars written by Dermot Hodson and published by Yale University Press. This book was released on 2023 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: A compelling new history of the EU and the people who sought to shape and challenge it--from Maastricht to today The European Union is the most ambitious, and one of the most contentious, international organizations ever created. Decisions made in Brussels shape the lives of over 500 million Europeans, and its laws and policies resonate around the world. But how has the EU endured over three turbulent decades marred by crises at home and abroad? In this major account, Dermot Hodson traces the development of the EU from its establishment in 1993 through to Brexit, Covid-19, and the invasion of Ukraine. Hodson shows how the union has been held together not by faceless technocrats but national leaders who stood together in times of turmoil despite a fierce backlash from a new generation of right-wing populists. Circle of Stars offers a rich appraisal of Europe's troubled past and turbulent present--focusing on the people who built the EU as we know it today.
Book Synopsis Low-Cost Carriers in Emerging Countries by : John Bowen
Download or read book Low-Cost Carriers in Emerging Countries written by John Bowen and published by Elsevier. This book was released on 2019-02-15 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Low-Cost Airline Carriers in Emerging Countries traces the development of low-cost carriers (LCCs) in Asia, Latin America, the Middle East and Africa, examining airlines that have become significant players in their home markets but little known at a global scale. The book maps the geography of the LCC phenomenon, explaining the starkly varying success of budget airlines, and assessing their current social, economic and environmental impacts. The book concludes with insights into the future potential of the LCC phenomenon along with its global ramifications. Beginning with Southwest Airlines in the 1970s, low-cost carriers (LCCs) have democratized air travel around the world, fostering huge increases in airline traffic and transforming the airline industry. At the same time however, the ascent of these budget airlines has exacerbated aviation-related problems such as aircraft noise, airport congestion, greenhouse gas emissions and more. LCCs have been extensively studied in the US and Europe but not in emerging regions of the globe. Yet the impact of such airlines is greatest in low- and middle-income economies where only a small fraction of the population has ever flown, and where competition from alternative modes (road, rail) is weak. Examines the evolution of low cost carriers around the world, how established airlines react to their entry and the wide-ranging societal implications for individual countries and the world Places emerging countries' LCCs into a global context, comparing them to their US and European counterparts Offers original quantitative analysis of LCC networks at several spatial scales (global, regional, national, airport vs. airport) using global schedule data from OAG Includes professionally produced maps of representative airlines networks
Download or read book Ryanair written by Siobhán Creaton and published by White Lion Publishing. This book was released on 2004 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just a few years ago, Ryanair was a tiny, impoverished airline competing unsuccessfully with Aer Lingus. In 2003, the company was worth more than British Airways. This is the story of its meteoric rise, told by both the people who have served the company and also through the eyes of major rivals.
Download or read book Alibaba's World written by Porter Erisman and published by Macmillan + ORM. This book was released on 2015-05-12 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history – bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base more than twice the size of Amazon's, and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride? In Alibaba's World, author Porter Erisman, one of Alibaba's first Western employees and its head of international marketing from 2000 to 2008, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world's most dominant e-commerce player. He shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the unpredictable Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that's poised to sweep the ecommerce world today. And he analyzes Alibaba's role as a harbinger of the new global business landscape—with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba—and its inevitable descendants—is both essential and instructive.
Download or read book Bread And Ashes written by Tony Anderson and published by Random House. This book was released on 2013-03-31 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tony Anderson set out in the summer of 1998 to walk through Georgia. He wanted particularly to visit the Georgian mountain tribes - Tush, Khevsurs, Ratchuelians and Svans - to discover if they shared a common mountain culture, and to test the old idea of the Caucasus as an impenetrable barrier from sea to sea. From Azerbaijan to Svaneti, Anderson found communities where the old customs and beliefs still triumphantly survive, despite years of Communist oppression and the terrible uncertainties since the collapse of the Soviet Union. Throughout his journey Anderson refers back to many other visits to Georgia, to the politics of independence, to the war in Abkhazia and Ossetia, to the civil war and Shevardnadze's accession to power, to the history of these people at one of the great crossroads of the world. It remains an abiding mystery that Georgia has managed to survive at all, devastated time and again by the vagabond hordes from the steppes and torn between the mighty empires that struggled over it. But survive it has with a vibrant culture still intact and, in the mountains, still deeply connected to its ancient ways.
Book Synopsis Flying Off Course by : Rigas Doganis
Download or read book Flying Off Course written by Rigas Doganis and published by Routledge. This book was released on 2019-01-10 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aviation is one of the most widely talked about industries in the global economy and yet airlines continue to present an enigma. Between 2010 and 2018 the global airline industry experienced its longest period of sustained profitability; however, huge global profits hid a darker side. Many airlines made inadequate profits or serious losses while others collapsed entirely. This fifth edition of Flying Off Course explains why. Written by leading industry expert, Rigas Doganis, this book is an indispensable guide to the inner workings of this exciting industry. Providing a complete, practical introduction to the fundamentals of airline economics and marketing, it explores the structure of the market, the nature of airline costs, issues around pricing and demand, and the latest developments in e-commerce. Vibrant examples are drawn from passenger, charter and freight airlines to provide a dynamic view of the entire industry. This completely updated edition also explores the sweeping changes that have affected airlines in recent years. It includes much new material on airline alliances, long-haul low-cost airlines, new pricing policies and ancillary revenues in order to present a compelling account of the current state of the airline industry. Offering a practical approach and peppered with real examples, this book will be valuable to anyone new to the airline industry as well as those wishing to gain a wider insight into its operations and economics. For undergraduate or postgraduate students in transport studies, tourism and business the book provides a unique insider's view into the workings of this exciting industry.
Book Synopsis Re-platforming the Airline Business by : Nawal K. Taneja
Download or read book Re-platforming the Airline Business written by Nawal K. Taneja and published by Routledge. This book was released on 2019-01-23 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Airline business models continue to be shaped by powerful forces relating to customers, complexities and regulators. However, at the same time, there are emerging technologies that can help airlines cater to the needs of their changing customer bases and manage the complexities of the business. In his previous books, Nawal Taneja has deliberated on these forces and how the airline industry is poised for disruptive change that could come from within or outside of the industry. He also discussed the point that the airline planning systems and process in use are neither contemporary nor sufficiently integrated to meet the changing needs of customers who now are looking for outcomes, not products. In Re-platforming the Airline Business: To Meet Travelers' Total Mobility Needs, Taneja not only reiterates the need for transformation of the airline business but provides a map of the transformational process. This book proposes that different sectors of the aviation industry, particularly airlines and airports, should consider using not just a wide array of technologies (Artificial Intelligence, biometrics, blockchain, and the Internet of Things), but also specifically-designed customer-centric platforms to make informed decisions and to develop and implement transformative strategies to meet travelers’ total mobility needs. These technologies and platforms can enable airlines and airports to achieve scale and scope as well as agility and flexibility (through strategic partnerships) to offer intelligently aggregated travel-related services right now. Subsequently, they will enable various members in the travel chain to provide solutions to travelers’ global mobility requirements, effectively and with better experiences.
Book Synopsis Airline Network Planning and Scheduling by : Ahmed Abdelghany
Download or read book Airline Network Planning and Scheduling written by Ahmed Abdelghany and published by John Wiley & Sons. This book was released on 2018-11-20 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concise resource to the best practices and problem-solving ideas for understanding the airline network planning and scheduling process Airline Network Planning and Scheduling offers a comprehensive resource that is filled with the industry's best practices that can help to inform decision-modeling and the problem-solving process. Written by two industry experts, the book is designed to be an accessible guide that contains information for addressing complex challenges, problems, and approaches that arise on the job. The chapters begin by addressing the complex topics at a broad, conceptual level before moving on to more detailed modeling in later chapters. This approach follows the standard airline planning process and reflects the duties of the day-to-day job of network/schedule planners. To help gain a practical understanding of the information presented, each chapter includes exercises and data based on real-world case studies. In addition, throughout the book there are graphs and illustrations as well as, information on the most recent advances in airline network and planning research. This important resource: Takes a practical approach when detailing airline network planning and scheduling practices as opposed to a theoretical perspective Puts the focus on the complexity and main challenges as well as current practices and approaches to problem-solving and decision-making Presents the information in a logical sequence that begins with broad, conceptual topics and gradually delves into more advanced topics that address modeling Contains international standard airline planning processes, the day-to-day responsibilities of the job, and outlines the steps taken when building an airline network and schedule Includes numerous case studies, exercises, graphs, and illustrations throughout Written for professionals and academics, Airline Network Planning and Scheduling offers a resource for understanding best practices and models as well as the challenges involved with network planning and scheduling.
Book Synopsis Air Transport Management by : Eyden Samunderu
Download or read book Air Transport Management written by Eyden Samunderu and published by Kogan Page Publishers. This book was released on 2019-11-03 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aviation industry is a major driver of world trade. As global markets and economies are constantly evolving, practitioners and academics need more quality information and a broader perspective of aviation management rather than just silo-based knowledge, particularly if they wish to move up the management ladder and progress. Air Transport Management presents the dynamic shifts which have influenced structural changes in the aviation industry, such as the emergence of low cost carriers. These changes have transformed the market, leading to deregulation and consolidation. The author provides a viable road map aimed at giving students and managers in the aviation industry a rigorous understanding on how to manage strategically in complex and turbulent market conditions. Air Transport Management examines the airline industry structure in terms of entry barriers, competition dynamics and competing business models. With the inclusion of fascinating case studies, this handbook assesses different business models used by international companies and proposes best fit management practices which airlines should follow in order to survive.
Book Synopsis Airline Operations and Management by : Gerald N. Cook
Download or read book Airline Operations and Management written by Gerald N. Cook and published by Taylor & Francis. This book was released on 2023-05-04 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview. It also provides readers with a solid historical background, and offers a global perspective of the industry, with examples drawn from airlines around the world. Updates for the second edition include: Fresh data and examples A range of international case studies exploring real-life applications New or increased coverage of key topics such as the COVID-19 pandemic, state aid, and new business models New chapters on fleet management and labor relations and HRM Lecture slides for instructors This textbook is for advanced undergraduate and graduate students of airline management, but it should also be useful to entry and junior-level airline managers and professionals seeking to expand their knowledge of the industry beyond their functional area.
Book Synopsis Gorilla Marketing by : Tony Anderson
Download or read book Gorilla Marketing written by Tony Anderson and published by . This book was released on 2010-09 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gorilla Marketing is the insider story of how a maverick, orange start-up airline founded by Stelios Haji-Ioannou took on the might of Europe's aviation giants in a marketing war of attrition and emerged victorious. Written by Tony Anderson, easyJet's third employee and first Marketing Director, the book is laced throughout with humorous anecdotes and first-hand accounts of the airline's outrageous PR stunts. From planning and launch, to battles with bureaucrats and a herculean struggle with the British Airways 800-pound Gorilla, this is the definitive story of how easyJet began its relentless rise to becoming one of the world's largest airlines.
Download or read book Michael O'Leary written by Matt Cooper and published by Penguin UK. This book was released on 2018-09-27 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: September 2017. Ryanair cancels over 700,000 bookings and its powerful PR juggernaut comes shuddering to a halt. For once, the airline's aggressive and flamboyant CEO, Michael O'Leary, is contrite and apologetic. A month later Ryanair announces increased passenger traffic for October, year-on-year growth and increased profits. Its share price soars. For the moment, it appears, a fundamental shake-up of Europe's biggest airline is off the table. But questions remain about the causes of the debacle and O'Leary's role in it. Michael O'Leary lifts the veil on the wildly successful and wildly controversial Ryanair CEO. Based on extensive research - including with close associates of O'Leary - the book examines O'Leary's personality, beliefs and obsessions and describes how these have moulded the business he runs. Written by a multi-award-winning journalist and broadcaster, with a thirty-year career covering business and current affairs, it is a fascinating insight into the business behind the man, and the man behind the business.
Book Synopsis How to Become Innovative by : Tony Davila
Download or read book How to Become Innovative written by Tony Davila and published by FT Press. This book was released on 2013-08-08 with total page 826 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft, and Toyota to help ordinary managers drive top and bottom line growth from innovation. The authors have drawn on their unsurpassed innovation consulting experience -- as well as the most thorough review of innovation research ever performed. They'll show what works, what doesn't, and how to use management tools to dramatically increase the payoff from innovation investments. Learn how to define the right strategy for effective innovation, how to structure an organization to innovate best, how to implement management systems to assess ongoing innovation, how to incentivize teams to deliver, and much more. This book offers the first authoritative guide to using metrics at every step of the innovation process -- from idea creation and selection through prototyping and commercialization. This updated edition refreshes the examples used throughout the book and features a new introduction that gives currency to the principles covered throughout. ¿ For years, Creating Breakthrough Products has offered an indispensable roadmap for uncovering new opportunities, identifying what customers really value, and building products and services that redefine markets -- or create entirely new markets. Now, the authors have thoroughly updated their classic book, adding brand-new chapters on service design and global innovation, plus new insights, best practices, and case studies from both U.S. and global companies. Their new second edition presents: Revolutionary (Apple-style) and evolutionary (Disney-style) approaches to innovation: choosing between them, and making either one work More coverage of Value Opportunity Analysis and ethnography New case studies ranging from Navistar's latest long-haul truck to P+G's reinvention of Herbal Essences, plus updates to existing cases New coverage of the emerging environment of product-service ecosystems Additional visual maps and illustrations that make the book more intuitive and accessible Readers will find new insights into identifying Product Opportunity Gaps that can lead to enormous success, navigating the "Fuzzy Front End" of product development, and leveraging contributions from diverse product teams -- while staying relentlessly focused on their customers' values and lifestyles, from strategy through execution.
Book Synopsis Six Billion Shoppers by : Porter Erisman
Download or read book Six Billion Shoppers written by Porter Erisman and published by St. Martin's Press. This book was released on 2017-09-26 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: An insightful, practical guide to e-commerce in emerging markets--and how to profit from their explosive boom. From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce’s growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants. Six Billion Shoppers takes readers on an exciting and colorful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. Traveling through Nigeria, China, India, Southeast Asia, and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how to ride this new business trend.
Book Synopsis Airlines at War by : Air World Books
Download or read book Airlines at War written by Air World Books and published by Pen and Sword. This book was released on 2018-01-30 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: The brave efforts of the pilots and crew of the RAF during the Second World War are well-known but there was another body of aviators that played a significant role in the conflict the men and women of the civilian airlines.The British Overseas Airways Corporation (BOAC) was formed shortly after the outbreak of war in November 1939 by the amalgamation of Imperial Airways and British Airways. During the war BOAC operated as directed by the Secretary of State for Air, initially as the transport service for the RAF and with no requirement to act commercially. The inaugural BOAC had eighty-two aircraft, a large proportion of which were seaplanes and flying boats. With 54,000 miles of air routes over many parts of the world, ranging from the Arctic to South Africa, from the Atlantic coast of America to the eastern coast of India, the aircraft of the BOAC kept wartime Britain connected with its colonies and the free world, often under enemy fire. Over these routes, carrying mail, cargo and personnel, the men and machines of BOAC flew in the region of 19,000,000 miles a year.There can rarely have been a moment, throughout the war, when aircraft of the British merchant air service were not flying somewhere along the routes, despite losses from enemy action. This book explores much of their war history between 1939 and 1944 (the year that marked the 25th anniversary of British commercial aviation), something of their lives and their achievements in linking up the battlefronts at times cut off from any direct land or sea contacts with the Home Front and in transporting supplies through the new, dangerous and often uncharted regions of the air. With the Speedbird symbol or the Union Flag emblazoned on its aircraft the BOAC really did fly the flag for Britain throughout the wartime world.
