Earning Her Trust

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Author :
Publisher : Harlequin
ISBN 13 : 0369715640
Total Pages : 230 pages
Book Rating : 4.3/5 (697 download)

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Book Synopsis Earning Her Trust by : Brenda Minton

Download or read book Earning Her Trust written by Brenda Minton and published by Harlequin. This book was released on 2022-04-26 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a little help, she can face any challenge… How can she move on when the past is knocking? Just when Emery Guthrie thinks she’s put her childhood trauma behind her with the help of her beloved service dog, Beau Wilde returns to town. She can’t believe her high school bully now has guardianship of two orphaned children. But Beau has changed. And with her help, he’s determined to prove he can be a father…but can he convince Emery to become part of their family? From Love Inspired: Uplifting stories of faith, forgiveness and hope. A K-9 COMPANIONS STORY Book 1: Their Unbreakable Bond by Deb Kastner Book 2: Finding Her Way Back by Lisa Carter Book 3: The Veteran's Vow by Jill Lynn Book 4: Her Easter Prayer by Lee Tobin McClain Book 5: Earning Her Trust by Brenda Minton Book 6: Guarding His Secret by Jill Kemerer Book 7: An Unlikely Alliance by Toni Shiloh Book 8: The Cowboy's Journey Home by Linda Goodnight

Earning Her Trust

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Author :
Publisher : Adore Ian
ISBN 13 : 1732500118
Total Pages : 351 pages
Book Rating : 4.7/5 (325 download)

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Book Synopsis Earning Her Trust by : Adore Ian

Download or read book Earning Her Trust written by Adore Ian and published by Adore Ian. This book was released on 2018-10-09 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: She ran from her past… right into his arms. Marrin Braxton is scarred—physically and emotionally. As a result, she separates her college life from her personal life and makes a point not to trust anyone. Especially guys. So when she secretly starts sleeping with her hot neighbor, Damian Wane, she makes it clear it’s just sex. Good, kinky sex. And boy, is it kinky. In the bedroom, Damian is everything Marrin needs. He’s dominant, bossy, and says the filthiest things. Damian makes her submit in ways she never thought possible, and when he’s in charge, she’s able to let go of her need for control and just be. But it’s how Damian makes her feel outside the bedroom that threatens to tear down the walls Marrin has built around her life and her heart. It’s a loss of control she’s not sure she can handle, and when a man from her past shows up to terrorize her, it’s a loss of control she’s not sure she’ll survive. Damian Wane is used to getting what he wants. He’s rich, handsome, and gifted with the kind of soulful eyes every person, pet, and vegetable dreams of getting lost in. After his first night with Marrin, he’s hooked. She’s everything he needs in the bedroom. She’s eager, submissive, and wants him in ways no one ever has before. But it’s the ways he finds himself wanting her, the scars he wants to show her, that have him unable to keep things between them casual. He doesn’t want to let her go, and he’s not willing to share. But Marrin’s keeping secrets and Damian doesn’t want to be one of them. If he can earn her trust, he just might make Marrin his. But if he pushes too far, pries too deep, he might lose everything.

Worthy of Her Trust

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Author :
Publisher : WaterBrook
ISBN 13 : 1601425376
Total Pages : 226 pages
Book Rating : 4.6/5 (14 download)

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Book Synopsis Worthy of Her Trust by : Stephen Arterburn

Download or read book Worthy of Her Trust written by Stephen Arterburn and published by WaterBrook. This book was released on 2014-08-19 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: You Can Win Her Back Few challenges in life are as difficult as regaining a wife’s trust—and few are as ultimately worthwhile. Trust can be rebuilt in your marriage! With patient, loving, self-sacrificing effort, it’s possible that one day your wife will risk her heart with you again. And she may even have more respect and love for you than before. In Worthy of Her Trust, Jason Martinkus relates how he repaired his own marriage after revelations of sexual addiction. Along with Stephen Arterburn, Jason offers exercises and tools rooted in counseling principles to help your marriage begin again. This comprehensive guide discusses: · How to be truly and effectively transparent · Combating the “he must not love me” myth and other untruths · What to do about the Internet, office temptations, and travel · Encouragement for wives who wonder if trust can ever be restored · The “five-minute phone call” and other daily trust-building strategies · What meaningful forgiveness and restitution look like · The Amends Matrix—a concrete exercise to admit past wrongs and cast a vision for a faithful future Including insights from Jason’s wife, Shelley, Worthy of Her Trust guides you through the process of rebuilding your relationship so it is stronger than ever.

The Four Factors of Trust

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119855020
Total Pages : 310 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis The Four Factors of Trust by : Ashley Reichheld

Download or read book The Four Factors of Trust written by Ashley Reichheld and published by John Wiley & Sons. This book was released on 2022-10-25 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essential, data-driven blueprint to build trust in your organization. Did you know that trusted companies outperform their peers by up to 400%? That customers who trust a brand are 88% more likely to buy again? And that 79% of employees who trust their employer are more motivated to work (and less likely to leave)? The importance of trust is at an all-time high—just as our inclination to trust is at an all-time low. Building trust is your single greatest opportunity to create competitive advantage. With new data at its core, The Four Factors of Trust gives you practical guidance to measure and build trust in the relationships that matter the most—with your customers, workforce, and partners. Trust ultimately comes down to just Four Factors: Humanity, Capability, Transparency, and Reliability. These Four Factors make up Deloitte's HX TrustIDTM, a groundbreaking measurement tool poised to become the gold standard for evaluating organizational performance. Ashley Reichheld and Amelia Dunlop show how your organization can use HX TrustIDTM to measure, predict, and build trust to earn lifelong loyalty—and elevate the human experience with your customers, workforce, and partners. The Four Factors of Trust lays it all out in do-able parts so you can: Create better business outcomes by understanding how trust affects human behaviors Measure your company's trust score—revealing strengths, deficits, and opportunities to (re)build trust with key stakeholders Design actionable strategies to improve trust with your customers, workforce, and partners Build trust and earn loyalty through every business function from marketing to operations to talent experience With compelling stories from leading organizations—and practical applications in Marketing & Experience, Cybersecurity, HR, Sustainability (ESG), and Operations & Technology—The Four Factors of Trust will enable you to create the relationships you want to build, the organizations you want to belong to, and the world you want to live in.

50 ways to make her trust you

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Author :
Publisher : Tektime
ISBN 13 : 8835435390
Total Pages : 23 pages
Book Rating : 4.8/5 (354 download)

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Book Synopsis 50 ways to make her trust you by : Celine Claire

Download or read book 50 ways to make her trust you written by Celine Claire and published by Tektime. This book was released on 2022-02-14 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: This e-book helps men get the tactics of gaining trust from the ladies they adore in their lives. Tip number one. PUT YOURSELF IN HER SHOES You may have already heard of this. However, empathy is not an overrated thing at all. We are different, at least in some ways. So, if you’re not ready to see a situation from another perspective too, how can you really understand what’s going on? There is truly no doubt that men and women see relationships from varying angles, but a desire for trustful behavior isn't reserved for one gender. Indeed, you’ll find that if you look at the situation from her perspective, there are similarities to what you’re thinking yourself. Do you want her to be honest and trustworthy with you? Do you want to actively plan activities you'll do together? Do you want to know her circle of friends and see that she's letting you into her life? Do you want to know that she's showing trust? See, it all comes full circle! Your lady is in a similar situation. She wants you to show her that she's an essential component of your life, not that you want to keep her at arm's length. This involves restraining yourself without explaining why, not asking for “freedom” aggressively, not ghosting or gaslighting her (at all). After all, don’t you want the same things? Tip number two. BE HONEST WITH HER Honesty is the foundation that keeps everything else together in your relationship. If you don’t reinforce honesty daily, it’ll slowly disappear. Note that being sincere doesn’t imply being utterly frank. There’s a big difference between “you look better in other skirts, sweetie” and ”that skirt looks absolutely miserable on you.” You don't desire to be ruthlessly transparent unless you and your lady agree that it’s an essential part of your relationship. Otherwise, share your thoughts and opinions, although respectfully and neutrally. You want to formulate quality conversations without appearing like you're set on arguing. In other words, don’t treat her like she’s a fragile person who can't recognize the truth, but you shouldn't be downright mean with her either. Translator: Celine Claire PUBLISHER: TEKTIME

The Power of Trust

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Author :
Publisher : PublicAffairs
ISBN 13 : 1541756665
Total Pages : 304 pages
Book Rating : 4.5/5 (417 download)

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Book Synopsis The Power of Trust by : Sandra J. Sucher

Download or read book The Power of Trust written by Sandra J. Sucher and published by PublicAffairs. This book was released on 2021-07-06 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A ground-breaking exploration of the changing nature of trust and how to bridge the gap from where you are to where you need to be. Trust is the most powerful force underlying the success of every business. Yet it can be shattered in an instant, with a devastating impact on a company’s market cap and reputation. How to build and sustain trust requires fresh insight into why customers, employees, community members, and investors decide whether an organization can be trusted. Based on two decades of research and illustrated through vivid storytelling, Sandra J. Sucher and Shalene Gupta examine the economic impact of trust and the science behind it, and conclusively prove that trust is built from the inside out. Trust emerges from a company being the “real deal”: creating products and services that work, having good intentions, treating people fairly, and taking responsibility for all the impacts an organization creates, whether intended or not. When trust is in the room, great things can happen. Sucher and Gupta’s innovative foundation for executing the elements of trust—competence, motives, means, impact—explains how trust can be woven into the day-to-day and the long term. Most importantly, even when lost, trust can be regained, as illustrated through their accounts of companies across the globe that pull themselves out of scandal and corruption by rebuilding the vital elements of trust.

I Love You But I Don't Trust You

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Author :
Publisher : Penguin
ISBN 13 : 0425245314
Total Pages : 305 pages
Book Rating : 4.4/5 (252 download)

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Book Synopsis I Love You But I Don't Trust You by : Mira Kirshenbaum

Download or read book I Love You But I Don't Trust You written by Mira Kirshenbaum and published by Penguin. This book was released on 2012-02-07 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to restoring trust in broken relationships from a renowed couple’s therapist. Is my relationship worth saving? Will the trust ever come back? How can things be good between us again? Whether broken trust is due to daily dishonesties, a monumental betrayal, or even a history of hurts from the past, it can put a relationship at risk. This is the first book to show you exactly what to do to restore trust in your relationship, regardless of how it was damaged. In this complete guide, couples therapist Mira Kirshenbaum will also help you understand the stages by which trust strengthens when the rebuilding process is allowed to take place. And you will learn how the two of you can avoid the mistakes that prevent healing and discover how to feel secure with each other again.

Saving Your Marriage Before It Starts

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Author :
Publisher : Zondervan
ISBN 13 : 0310346290
Total Pages : 200 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis Saving Your Marriage Before It Starts by : Les Parrott

Download or read book Saving Your Marriage Before It Starts written by Les Parrott and published by Zondervan. This book was released on 2015-10-27 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: OVER ONE MILLION COPIES SOLD! With this updated edition of their award-winning book, Drs. Les and Leslie Parrott help you launch lifelong love like never before. This is more than a book--it's an experience, especially when you use the his/her workbooks filled with more than 40 fun exercises. Get ready for deeper intimacy with the best friend you'll ever have. Saving Your Marriage Before It Starts, which has been translated into more than 15 languages, is the most widely used marriage prep tool in the world. Why? Because it will help you . . . Uncover the misbeliefs of marriage Learn to communicate with instant understanding Discover the secret to resolving conflict Master the skills of money management Get your sex life off to a great start A compelling video, featuring real-life couples, is available, and with this updated edition, Les and Leslie unveil the game-changing SYMBIS Assessment. Now you can discover how to leverage your personalities for a love that lasts a lifetime. Make your marriage everything it is meant to be. Save your marriage--before (and after) it starts.

The Decision to Trust

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118072642
Total Pages : 258 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis The Decision to Trust by : Robert F. Hurley

Download or read book The Decision to Trust written by Robert F. Hurley and published by John Wiley & Sons. This book was released on 2011-10-25 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: A proven model to create high-performing, high-trust organizations Globally, there has been a decline in trust over the past few decades, and only a third of Americans believe they can trust the government, big business, and large institutions. In The Decision to Trust, Robert Hurley explains how this new culture of cynicism and distrust creates many problems, and why it is almost impossible to manage an organization well if its people do not trust one another. High-performing, world-class companies are almost always high-trust environments. Without this elusive, important ingredient, companies cannot attract or retain top talent. In this book, Hurley reveals a new model to measure and repair trust with colleagues managers and employees. Outlines a proven Decision to Trust Model (DTM) of ten factors that establish whether or not one party will trust the other Filled with original examples from Daimler, PriceWaterhouse Coopers, Goldman Sachs, Microsoft, QuikTrip, General Electric, Procter and Gamble, AzKoNobel, Johnson and Johnson, Whole Foods, and Zappos Reveals how leaders in Asia, Europe, and North America have used the DTM to build high-trust organizations Covering trust building in teams, across functions, within organizations and across national cultures, The Decision to Trust shows how any organization can improve trust and the bottom line.

We're All in This Together

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Author :
Publisher : Hay House, Inc
ISBN 13 : 140196527X
Total Pages : 217 pages
Book Rating : 4.4/5 (19 download)

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Book Synopsis We're All in This Together by : Mike Robbins

Download or read book We're All in This Together written by Mike Robbins and published by Hay House, Inc. This book was released on 2022-03-22 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build trust and achieve high performance in your business by redefining team culture. Have you ever been on a team where the talent was strong, but the team wasn’t very good? On the flip side, have you ever been on a team where not every single member was a rock star, but something about the team just worked? In this book, corporate consultant Mike Robbins dives deep into the ways great businesses build trust, collaborate, and operate at their peak level. As an expert in teamwork, leadership, and emotional intelligence, Mike draws on more than 20 years of experience working with top companies like Google and Microsoft, as well as his baseball career with the Kansas City Royals. And, while each team and organization have their own unique challenges, goals, and dynamics, there are some universal qualities that allow teams to truly come together and thrive. The book’s core principles include facilitating an environment of psychological safety, fostering inclusion and belonging, addressing and navigating conflict, and maintaining a healthy balance of high expectations and empathy. Throughout, Mike shares powerful exercises and tools he’s successfully utilized in the keynote speeches, group sessions, and corporate retreats that he delivers, so that you and your team can communicate more authentically, give and receive feedback with skill, and create deeper connections. “Mike Robbins shares tangible techniques that leaders and teams can use to excel, backs up his ideas with important research, and provides a road map for creating a team environment of personal connection and optimal performance.” — Tom Rath, New York Times best-selling co-author of How Full is Your Bucket?

Quotes, Ruminations & Contemplations: Volume I

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Author :
Publisher : The Corey Wayne Companies, Inc.
ISBN 13 :
Total Pages : 447 pages
Book Rating : 4./5 ( download)

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Book Synopsis Quotes, Ruminations & Contemplations: Volume I by : Corey Wayne

Download or read book Quotes, Ruminations & Contemplations: Volume I written by Corey Wayne and published by The Corey Wayne Companies, Inc.. This book was released on 2021-04-15 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: A random selection of quotes and commentary from Corey Wayne's articles and video coaching newsletters on pickup, dating, relationships, success mindsets, self-reliance, personal responsibility, philosophy, purpose, negotiation, health, inspiration, high achievement, goal setting, time management, career, entrepreneurship, wealth creation and sales.

The 10 Laws of Trust

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Author :
Publisher : AMACOM
ISBN 13 : 081443746X
Total Pages : 146 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis The 10 Laws of Trust by : Joel Peterson

Download or read book The 10 Laws of Trust written by Joel Peterson and published by AMACOM. This book was released on 2016-05-18 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Because of trust in leadership, in each other, and in the mission, a tiny company like John Deere grew into a worldwide leader. On the opposite spectrum, a lack of trust is what eventually sank the seemingly unsinkable corporation of Enron. A culture of trust for all companies large and small is invaluable. Trust turns deflection into transparency, suspicion into empowerment, and conflict into creativity. And what many have learned unfortunately is that no enterprise is too large or too successful to withstand a lack of trust within its walls.In The 10 Laws of Trust, JetBlue chairman and Stanford Graduate School of Business professor Joel Peterson explores how a culture of trust gives companies an edge. Consider this: What does it feel like to work for a firm where leaders and colleagues trust one another? Peterson has found that, when freed from micromanagement and rivalry, every employee contributes his or her best. Risk taking and innovation become the norm. In clear, engaging prose, highlighted by compelling examples, Peterson details how to establish and maintain a culture of trust, including:• Start with integrity• Invest in respect• Empower everyone• Require accountability• Keep everyone informed• And much more!As Peterson notes, “When a company has a reputation for fair dealing, its costs drop: Trust cuts the time spent second-guessing and lawyering.” With this indispensable resource for businesses large and small, you will learn how to plant the seeds of trust throughout your organization--and reap the rewards of reputation, profits, and success!

What Makes Love Last?

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1451608489
Total Pages : 304 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis What Makes Love Last? by : John Gottman

Download or read book What Makes Love Last? written by John Gottman and published by Simon and Schuster. This book was released on 2013-09-10 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: "One of the foremost relationship experts at work today offers creative insight on building trust and avoiding betrayal, helping readers to decode the mysteries of healthy love and relationships"--

Trust Exercise

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Publisher : Henry Holt and Company
ISBN 13 : 1250309883
Total Pages : 270 pages
Book Rating : 4.2/5 (53 download)

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Book Synopsis Trust Exercise by : Susan Choi

Download or read book Trust Exercise written by Susan Choi and published by Henry Holt and Company. This book was released on 2019-04-09 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER OF THE 2019 NATIONAL BOOK AWARD FOR FICTION “Electrifying” (People) • “Masterly” (The Guardian) • “Dramatic and memorable” (The New Yorker) • “Magic” (TIME) • “Ingenious” (The Financial Times) • "A gonzo literary performance” (Entertainment Weekly) • “Rare and splendid” (The Boston Globe) • “Remarkable” (USA Today) • “Delicious” (The New York Times) • “Book groups, meet your next selection" (NPR) In an American suburb in the early 1980s, students at a highly competitive performing arts high school struggle and thrive in a rarified bubble, ambitiously pursuing music, movement, Shakespeare, and, particularly, their acting classes. When within this striving “Brotherhood of the Arts,” two freshmen, David and Sarah, fall headlong into love, their passion does not go unnoticed—or untoyed with—by anyone, especially not by their charismatic acting teacher, Mr. Kingsley. The outside world of family life and economic status, of academic pressure and of their future adult lives, fails to penetrate this school’s walls—until it does, in a shocking spiral of events that catapults the action forward in time and flips the premise upside-down. What the reader believes to have happened to David and Sarah and their friends is not entirely true—though it’s not false, either. It takes until the book’s stunning coda for the final piece of the puzzle to fall into place—revealing truths that will resonate long after the final sentence. As captivating and tender as it is surprising, Susan Choi's Trust Exercise will incite heated conversations about fiction and truth, and about friendships and loyalties, and will leave readers with wiser understandings of the true capacities of adolescents and of the powers and responsibilities of adults.

The Mask of Masculinity

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Author :
Publisher : Hay House, Inc
ISBN 13 : 1788171284
Total Pages : 256 pages
Book Rating : 4.7/5 (881 download)

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Book Synopsis The Mask of Masculinity by : Lewis Howes

Download or read book The Mask of Masculinity written by Lewis Howes and published by Hay House, Inc. This book was released on 2017-10-31 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: At 30 years old, Lewis Howes was outwardly thriving but unfulfilled inside. He was a successful athlete and businessman, achieving goals beyond his wildest dreams, but he felt empty, angry, frustrated, and always chasing something that was never enough. His whole identity had been built on misguided beliefs about what "masculinity" was. Howes began a personal journey to find inner peace and to uncover the many masks that men – young and old – wear. In The Mask of Masculinity, Howes exposes the ultimate emptiness of the Material Mask, the man who chases wealth above all things; the cowering vulnerability that hides behind the Joker and Stoic Masks of men who never show real emotion; and the destructiveness of the Invincible and Aggressive Masks worn by men who take insane risks or can never back down from a fight. He teaches men how to break through the walls that hold them back and shows women how they can better understand the men in their lives. It's not easy, but if you want to love, be loved and live a great life, then it's an odyssey of self-discovery that all modern men must make. This book is a must-read for every man – and for every woman who loves a man.

Building Trust

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Author :
Publisher : Oxford University Press
ISBN 13 : 0198029241
Total Pages : 193 pages
Book Rating : 4.1/5 (98 download)

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Book Synopsis Building Trust by : Robert C. Solomon

Download or read book Building Trust written by Robert C. Solomon and published by Oxford University Press. This book was released on 2003-05-01 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: In business, politics, marriage, indeed in any significant relationship, trust is the essential precondition upon which all real success depends. But what, precisely, is trust? How can it be achieved and sustained? And, most importantly, how can it be regained once it has been broken? In Building Trust, Robert C. Solomon and Fernando Flores offer compelling answers to these questions. They argue that trust is not something that simply exists from the beginning, something we can assume or take for granted; that it is not a static quality or "social glue." Instead, they assert that trust is an emotional skill, an active and dynamic part of our lives that we build and sustain with our promises and commitments, our emotions and integrity. In looking closely at the effects of mistrust, such as insidious office politics that can sabotage a company's efficiency, Solomon and Flores demonstrate how to move from naïve trust that is easily shattered to an authentic trust that is sophisticated, reflective, and possible to renew. As the global economy makes us more and more reliant on "strangers," and as our political and personal interactions become more complex, Building Trust offers invaluable insight into a vital aspect of human relationships.

Likeonomics

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118238826
Total Pages : 224 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Likeonomics by : Rohit Bhargava

Download or read book Likeonomics written by Rohit Bhargava and published by John Wiley & Sons. This book was released on 2012-04-25 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to become a trusted resource for consumers in a society of constant manipulation People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a world beyond Facebook where personal relationships, likeability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. There is a real ROI to likeability, and exactly how big it is will amaze you. Likeonomics provides real-world case studies of brands and individuals that have used these principles to become wildly successful, including: An iconic technology brand that awakened a revolution among their employees by standing for something bigger than their products A Portuguese singer who used YouTube to rack up more than 30 million views and launch her professional career. A regional team of financial advisors that went from being last in the nation among 176 branches to first, and stayed there for 13 of the next 15 years A tiny professional sports talent agent who achieved the impossible by landing the #1 drafted player in the NFL draft as a client through the power of relationships Author Rohit Bhargava is a founding member of the world's largest group of social media strategists at Ogilvy, where he has led marketing strategy for clients including Intel, Pepsi, Lenovo, Seiko, Unilever, and dozens of other large companies With Likeonomics as a guide, readers will get unconventional advice on how to stand out in a good way, avoid the hype and strategic traps of social media, and appeal to customers in a way that secures your company as a trusted and believable resource.