E-tailing in India. Customer satisfaction and online consumer buying behaviour

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Author :
Publisher : GRIN Verlag
ISBN 13 : 3346618781
Total Pages : 97 pages
Book Rating : 4.3/5 (466 download)

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Book Synopsis E-tailing in India. Customer satisfaction and online consumer buying behaviour by : Saumya Mishra

Download or read book E-tailing in India. Customer satisfaction and online consumer buying behaviour written by Saumya Mishra and published by GRIN Verlag. This book was released on 2022-04-04 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2022 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, , course: Master of commerce, language: English, abstract: This study tries to determine reasons for the shift of urban Indian youth shopping orientation from physical stores to online stores and the impact of various factors on customer satisfaction and loyalty. It also compares factors affecting online consumer buying behaviour of differently oriented shoppers and is supposed to identify the usage of mobile shopping application and its attractiveness amongst urban Indian youth. E-tailing in India is growing at a rapid pace and need of study arises for the E-tailers to provide better improved service quality to the customers. As it is a newer concept, customers are still unaware as to what their expectations are- What more they can expect from the E-tailer still depends on the orientation of the shopper. E-tailing industry in India has witnessed many changes in a short span of time along with many opportunities as well as challenges.

Navigating the Digital Landscape

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Publisher : Emerald Group Publishing
ISBN 13 : 183549272X
Total Pages : 249 pages
Book Rating : 4.8/5 (354 download)

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Book Synopsis Navigating the Digital Landscape by : Nripendra Singh

Download or read book Navigating the Digital Landscape written by Nripendra Singh and published by Emerald Group Publishing. This book was released on 2024-05-23 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rapid digitalization has led to the evolution of customer behaviour and for any business it has become imperative to understand customer behaviour in the digital world – Navigating the Digital Landscape explores a wide range of topics to help the reader harness the positive aspects of digital commerce and mitigate risks.

A Study On Consumers Perception About Online Shopping In India

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Publisher : Archers & Elevators Publishing House
ISBN 13 : 9388805208
Total Pages : pages
Book Rating : 4.3/5 (888 download)

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Book Synopsis A Study On Consumers Perception About Online Shopping In India by : Seema Gopichand Hariramani

Download or read book A Study On Consumers Perception About Online Shopping In India written by Seema Gopichand Hariramani and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Customer Satisfaction In Online Shopping

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Publisher : Archers & Elevators Publishing House
ISBN 13 : 8195038417
Total Pages : pages
Book Rating : 4.1/5 (95 download)

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Book Synopsis Customer Satisfaction In Online Shopping by : Saumitra Sushil Sawant

Download or read book Customer Satisfaction In Online Shopping written by Saumitra Sushil Sawant and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cross-Cultural Customer Satisfaction in E-commerce Study

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Author :
Publisher : Independent Author
ISBN 13 : 9781805291459
Total Pages : 0 pages
Book Rating : 4.2/5 (914 download)

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Book Synopsis Cross-Cultural Customer Satisfaction in E-commerce Study by : Saeid Samiee

Download or read book Cross-Cultural Customer Satisfaction in E-commerce Study written by Saeid Samiee and published by Independent Author. This book was released on 2023-05-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The "Cross-Cultural Customer Satisfaction in E-commerce Study" aims to explore and understand the dynamics of customer satisfaction in the context of electronic commerce across different cultures. With the growing prevalence of e-commerce, understanding how customer satisfaction varies across cultures becomes crucial for businesses operating in global markets. Cultural factors, such as values, norms, and beliefs, can significantly influence customers' expectations, perceptions, and satisfaction levels in online shopping experiences. This research investigates the impact of culture on customer satisfaction by analyzing various dimensions, including website usability, product quality, customer service, delivery speed, and overall shopping experience. By examining these factors across different cultural contexts, researchers seek to identify commonalities and differences in customer satisfaction and gain insights into the underlying mechanisms. The study adopts a mixed-methods approach, combining quantitative surveys and qualitative interviews with participants from diverse cultural backgrounds. This approach allows for both statistical analysis of survey responses and in-depth exploration of cultural nuances and customer perspectives. The findings of this study have implications for businesses operating in the e-commerce sector. By understanding the cultural drivers of customer satisfaction, companies can tailor their strategies and offerings to meet the specific needs and preferences of customers from different cultures. This can involve adapting website design, improving customer service practices, or customizing product offerings to align with cultural expectations. Moreover, this research contributes to the existing literature on cross-cultural consumer behavior and enhances our understanding of the complex relationship between culture and customer satisfaction in the e-commerce domain. Ultimately, it provides valuable insights for businesses seeking to improve customer satisfaction and build successful cross-cultural e-commerce strategies.

Enhancing and Predicting Digital Consumer Behavior with AI

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Author :
Publisher : IGI Global
ISBN 13 :
Total Pages : 464 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Enhancing and Predicting Digital Consumer Behavior with AI by : Musiolik, Thomas Heinrich

Download or read book Enhancing and Predicting Digital Consumer Behavior with AI written by Musiolik, Thomas Heinrich and published by IGI Global. This book was released on 2024-05-13 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately. Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.

Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business

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Publisher : IGI Global
ISBN 13 : 1799889580
Total Pages : 1964 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business by : Management Association, Information Resources

Download or read book Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-04-16 with total page 1964 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers. To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial atmosphere. The way in which e-commerce is being implemented, the business models that have been developed, and the applications including the benefits and challenges to e-commerce must be discussed to understand modern business. The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models.

Trends on consumer buying behaviour

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Author :
Publisher : Anjuman Prakashan
ISBN 13 : 9391531687
Total Pages : 102 pages
Book Rating : 4.3/5 (915 download)

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Book Synopsis Trends on consumer buying behaviour by : Prem Kumar

Download or read book Trends on consumer buying behaviour written by Prem Kumar and published by Anjuman Prakashan. This book was released on 2022-03-10 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing industry is experiencing a revolution in the emerging era. A wide range of items and services are available in the digital market. Through social media, the Internet has evolved into an intelligent agent that allows for complex interaction between networks of individuals. Customers can quickly find the best product or service cost. The goal of this article is to look at the numerous elements that influence customer purchasing decisions. The impact of psychological elements on customer purchasing behavior is investigated. The study is based on consumer perceptions and satisfaction in order to better understand consumer buying behavior and decision-making in the social market.

E-Service Quality, Consumer Satisfaction and Future Purchase Intentions in E-Retail

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Publisher :
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4.:/5 (13 download)

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Book Synopsis E-Service Quality, Consumer Satisfaction and Future Purchase Intentions in E-Retail by : Prateek Kalia

Download or read book E-Service Quality, Consumer Satisfaction and Future Purchase Intentions in E-Retail written by Prateek Kalia and published by . This book was released on 2019 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: There has been dramatic increase in online consumer base throughout the World and technology adoption by masses has fueled the success of e-commerce players. One of the fastest growing segments of e-commerce is online retail. E-retailers are deploying large chunks of their investments to build and hold their positions in the competitive markets. Therefore service quality and factors' affecting online buying behavior has become conspicuous field of study. This paper examines the above mentioned topic in Indian e-retail context. With an aim to understand associations between service quality, consumer satisfaction and future purchase intentions, web survey has been applied to 308 respondents, who have made at least one online purchase in past six months from any of the four most popular e-retailers in India. Relationship has been found between online service quality and future purchase intentions; furthermore this study confirmed that online consumer satisfaction act as mediator between online service quality and future purchase intentions.

Customer Perception about Online Shopping, Tamilnadu

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Author :
Publisher : EduPedia Publications Pvt. Ltd.
ISBN 13 : 1536901636
Total Pages : 58 pages
Book Rating : 4.5/5 (369 download)

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Book Synopsis Customer Perception about Online Shopping, Tamilnadu by : M. MOHANRAJ

Download or read book Customer Perception about Online Shopping, Tamilnadu written by M. MOHANRAJ and published by EduPedia Publications Pvt. Ltd.. This book was released on 2016-08-03 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online Shopping is a current occurrence which has developed a great importance in the modern business environment. The evolution of online shopping has opened the door of opportunity to exploit and provide a competitive advantage over firms in this era. This paper analyzed the customer perception of online shopping. The research aims to provide the present status of online shopping and explores the factors that influence the customer perception about online shopping. The Study provides insights into consumers’ online shopping behaviors and preferences based on the customers’ perception. Internet has created opportunities for firms to stay competitive by providing customers with a convenient, faster and cheaper. Privacy and security risk emerges frequently as a reason for internet shopping. Shopping convenience, immediate possession, information seeking, social interaction, and variety affects the consumer perception towards online shopping.

Drivers and Barriers for Online Consumer Behavior

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Publisher : Shashwat Publication
ISBN 13 : 9393557292
Total Pages : 95 pages
Book Rating : 4.3/5 (935 download)

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Book Synopsis Drivers and Barriers for Online Consumer Behavior by : Dr. Anita Maheshwari

Download or read book Drivers and Barriers for Online Consumer Behavior written by Dr. Anita Maheshwari and published by Shashwat Publication. This book was released on 2023-02-12 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who doesn't love shopping? Of course, most of us. Evolution of internet and digitalization in all walks of life have created a paradigm shift in shopping patterns from bricks and mortar to online shopping. Though consumers have started welcoming and adopting this new phenomenon but still the move is not in its full swing. Consumers are somewhat reluctant to use it as they are facing various kinds of obstacles. Since consumers are central point of any business to achieve success, it is imperative to analyze and understand consumers behavior and attitudes to make them satisfied. The book makes an attempt to assess the web-based shopping behavior of consumers in India. Specifically it presents a clear picture of concerns and issues that exist in the adoption of online shopping. The main objective of this study is to explore major factors which consumers consider while making online purchases and to expose the factors which create hindrance to online shopping. The present work is a modified version of author's research work for which she has been awarded a Doctorate degree by Department of Business Administration, University of Kota.

A Study to Identify Customer's Online Apparel Shopping Behavior in Relation to Return Policies of E-Commerce Businesses, W. R. To Pune Region, India

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Publisher :
ISBN 13 :
Total Pages : 6 pages
Book Rating : 4.:/5 (13 download)

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Book Synopsis A Study to Identify Customer's Online Apparel Shopping Behavior in Relation to Return Policies of E-Commerce Businesses, W. R. To Pune Region, India by : Sarika Punekar

Download or read book A Study to Identify Customer's Online Apparel Shopping Behavior in Relation to Return Policies of E-Commerce Businesses, W. R. To Pune Region, India written by Sarika Punekar and published by . This book was released on 2016 with total page 6 pages. Available in PDF, EPUB and Kindle. Book excerpt: The evolution of E-commerce has a considerable brunt on the sales of apparels. The wide ranges of apparels with different styles, hues and sizes which are available to the customers cover the entire demographics. The cheapest and a convenient mode to buy such apparels which is catching up the vibes of youngsters and busy class today is internet via online shopping. The existence of multiple E-commerce businesses has incepted the oscillations with different cost for a different brand in the behavior of customers. E-shopping is one of the suitable ways to purchase the apparels without tactile reception can be futile at times with respect to customer satisfaction. Consequently the unsatisfied customers look for options to return the purchased goods back to the organization. The IT hub of Maharashtra, Pune, prefer online shopping as they are tech savvy and the area is densely occupied by migrants PAN India.

Managing Service Quality

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Publisher :
ISBN 13 :
Total Pages : 204 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Managing Service Quality by : Paul Kunst

Download or read book Managing Service Quality written by Paul Kunst and published by . This book was released on 1995 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Service Quality of Online Stores A Case Study of Impact of Service Quality on Customers Satisfaction and Perceptions

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Author :
Publisher : Independent Author
ISBN 13 : 9781805254768
Total Pages : 0 pages
Book Rating : 4.2/5 (547 download)

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Book Synopsis Service Quality of Online Stores A Case Study of Impact of Service Quality on Customers Satisfaction and Perceptions by : Abhishek Palasia A

Download or read book Service Quality of Online Stores A Case Study of Impact of Service Quality on Customers Satisfaction and Perceptions written by Abhishek Palasia A and published by Independent Author. This book was released on 2023-04-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this paper we study various key factors affecting Online-Service quality dimensions, customer satisfaction and perception. The topic of online consumer perception and satisfaction has been examined under various contexts over the years. In spite of the fact that analysts from an assortment of business controls have gained noteworthy ground in the course of recent years, the extent of these investigations are somewhat wide, the examinations show up generally divided and no binding together hypothetical model is found in this exploration territory. This proposed system not just furnishes us with a strong perspective on online purchaser discernment and fulfilment, yet additionally fills in as a notable rule for specialists around there. In this research we will study the key dimensions of online shopping as perceived by consumers in India and the different demographic factors affecting on online shopping behaviour of consumers. There are many factors affecting on online shopping behaviour of consumer. The impact of Demographic factors of consumers on on-line shopping has parameters like satisfaction with on-line shopping, future purchase intention, frequency of on-line shopping, numbers of items purchased, and overall spend on on-line shopping. The view of online customers is free of their age and gender however not autonomous of their capability and orientation. Such an observation is probably going to turn into a conclusive factor in influencing shoppers' conduct. In online shopping because of existence of countless Internet vendors globally, the importance of dimensions' increases. E-retailers should make their site more secure and guarantee clients for conveyance of their items. They need to give quality and creative items. There are many reasons for such a rapid developing of internet shopping, which mainly due to the benefits that internet provides.

Customer Satisfaction, Trust & Re-Purchase for Online Shopping Behavior for Consumers

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Publisher :
ISBN 13 :
Total Pages : 43 pages
Book Rating : 4.:/5 (129 download)

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Book Synopsis Customer Satisfaction, Trust & Re-Purchase for Online Shopping Behavior for Consumers by : Aditi Batheja

Download or read book Customer Satisfaction, Trust & Re-Purchase for Online Shopping Behavior for Consumers written by Aditi Batheja and published by . This book was released on 2020 with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study examines the factors that lead to e - loyalty, which eventually results in customers repurchasing from the same e-tailer in India that eventually culminates into profitability for any firm. The primary data collected from a structured questionnaire has been analyzed to point out key factors such as product quality, timely and accurate delivery, security risk perception, and privacy perception which hold immense significance for customers shopping online.The study covers three factors i.e., Trust, Loyalty, and Satisfaction that impacts the repurchase behavior of the consumers primarily. Furthermore, the findings also emphasize that product offerings, convenience, past purchase experience, and web-store environment have a significant impact on - loyalty. The study point to the pressing needs of e - loyalty for nurturing long term relationship with modern-day consumers.

DIGITAL BUSINESS AND E- COMMERCE MANAGEMENT

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Author :
Publisher : Krishna Publication House
ISBN 13 : 8194920566
Total Pages : pages
Book Rating : 4.1/5 (949 download)

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Book Synopsis DIGITAL BUSINESS AND E- COMMERCE MANAGEMENT by : Dr.B.Menaka

Download or read book DIGITAL BUSINESS AND E- COMMERCE MANAGEMENT written by Dr.B.Menaka and published by Krishna Publication House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Crafting Customer Experience Strategy

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Publisher : Emerald Group Publishing
ISBN 13 : 1839097124
Total Pages : 176 pages
Book Rating : 4.8/5 (39 download)

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Book Synopsis Crafting Customer Experience Strategy by : Sapna Popli

Download or read book Crafting Customer Experience Strategy written by Sapna Popli and published by Emerald Group Publishing. This book was released on 2021-05-04 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crafting Customer Experience Strategy: Lessons from Asia looks at how Customer Experience Management can be vital in providing a competitive advantage for businesses. This is essential reading for marketing scholars and practitioners looking for insights into improving their customers' experiences.