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Author : Jim Work
Publisher :
ISBN 13 : 9781914043307
Total Pages : 358 pages
Book Rating : 4.0/5 (433 download)
Download or read book E-Commerce Business Model 2020 written by Jim Work and published by . This book was released on 2020-12-21 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Judah Phillips
Publisher : FT Press
ISBN 13 : 0134177967
Total Pages : 523 pages
Book Rating : 4.1/5 (341 download)
Download or read book Ecommerce Analytics written by Judah Phillips and published by FT Press. This book was released on 2016-04-04 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ecommerce analytics encompasses specific, powerful techniques for collecting, measuring, analyzing, dashboarding, optimizing, personalizing, and automating data related to online sales and customers. If you participate in the $220 billion ecommerce space, you need expert advice on applying these techniques in your unique environment. Ecommerce Analytics is the only book to deliver the focused, coherent, and practical guidance you’re looking for. Authored by leading consultant and analytics team leader Judah Phillips, it shows how to leverage your massive, complex data resources to improve efficiency, grow revenue, reduce cost, and above all, boost profitability. This landmark guide focuses on using analytics to solve critical problems ecommerce organizations face, from improving brand awareness and favorability through generating demand; shaping digital behavior to accelerating conversion, improving experience to nurturing and re-engaging customers. Phillips shows how to: Implement and unify ecommerce analytics related to product, transactions, customers, merchandising, and marketing More effectively measure performance associated with customer acquisition, conversion, outcomes, and business impact Use analytics to identify the tactics that will create the most value, and execute them more effectively Think about and analyze the behavior of customers, prospects, and leads in ecommerce experiences Optimize paid/owned/earned marketing channels, product mix, merchandising, pricing/promotions/sales, browsing/shopping/purchasing, and other ecommerce functions Understand and model attribution Structure and socialize ecommerce teams for success Evaluate the potential impact of technology choices and platforms Understand the implications of ecommerce analytics on customer privacy, life, and society Preview the future of ecommerce analytics over the next 20 years
Author : Peter Pru
Publisher :
ISBN 13 : 9781736230909
Total Pages : pages
Book Rating : 4.2/5 (39 download)
Download or read book Ecommerce Empire written by Peter Pru and published by . This book was released on 2021-12-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Chloe Thomas
Publisher :
ISBN 13 : 9781999878832
Total Pages : 352 pages
Book Rating : 4.8/5 (788 download)
Download or read book ECommerce Marketing: How to Get Traffic That BUYS to Your Website written by Chloe Thomas and published by . This book was released on 2019-10-28 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you struggle to work out where to spend your marketing budget to grow sales? Are you always getting distracted by the latest 'must-have' marketing tool? Have you struggled to work out how to improve your marketing? This easy-to-read and hype-free book will help you to understand what marketing you should be doing, and how to optimise your marketing for sales growth. Written to help time-poor eCommerce marketers and business owners, this book will become the marketing handbook that sits on your desk ready to help you solve each future marketing challenge. As well as walking you through each of the essential eCommerce marketing methods it includes tips that will improve your marketing in every channel. But this isn't just a list of ideas, at the heart of the book is the Customer MasterPlan Model. An easy to use, powerful system you can use to make the marketing decisions every time in your business. eCommerce Marketing: How to get Traffic that BUYS to Your Website is the only eCommerce traffic book you need. Including: 10 specific eCommerce marketing methods explained Complete guide to the Customer MasterPlan Model - your new decision making tool 7 Marketing Maxims - ways you can quickly improve the performance of any marketing you're doing How to improve BOTH customer acquisition AND customer retention Follow the advice in this book to create the marketing activity that will supercharge your sales growth. Already helping businesses around the world to grow their sales: "Everyone in your business should read this book, whether they are in marketing or not. Why? Because it removes all the smoke and mirrors around marketing for eCommerce, channel by channel, but still delivers for your marketing team on detail and how to plan for success. Chloë's candid, straight-talking style makes it feel like she's explaining it over a cup of tea and the content delivers in spades on practical, tangible and achievable actions that you can put into practice in your business right now" Nicola Fox, Head of CRM, MissGuided "As someone who built and runs an 8-figure (and growing) eCommerce business, I'm often asked for advice about how to do what we've done. Happily, I can now hand them Chloë's book instead of trying -- unsuccessfully, usually -- to lay out the framework and the requirements for eCommerce success. Comprehensive and practical, eCommerce Marketing is a book you should read over and over and, more importantly, put its lessons into action." Steven Sashen, CEO and co-founder, XeroShoes.com Chloë is the author of multiple best selling books and the host of the popular eCommerce MasterPlan Podcast. Through her books, podcasts, training videos and keynote speaker appearances Chloë has helped 1,000s of eCommerce businesses all over the world solve their marketing problems.
Author : Marsha Collier
Publisher : John Wiley & Sons
ISBN 13 : 1118007654
Total Pages : 204 pages
Book Rating : 4.1/5 (18 download)
Download or read book The Ultimate Online Customer Service Guide written by Marsha Collier and published by John Wiley & Sons. This book was released on 2010-12-15 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make your online customers happy—and create new ones—with this winning guide Social media gives you an unparalleled vehicle for connecting and engaging with an unlimited number of customers. Yet this vehicle is different than other, more impersonal forms. With social media, reps become part of their customers' lives. They follow back. They handle complaints immediately. They wish customers "happy birthday." They grow their brands by involving themselves in communities. The Ultimate Online Customer Service Guide gives you the keys to authentic and engaged service to customers through social media. Using a blend of case studies, a primer on classic online customer service, and instructions on how to execute quality customer service, this book enables you to access the opportunities that social media presents as a means of serving customers. Authentically use social media to connect with customers to boost your bottom line Attract new customers through your online presence Achieve higher GMS (Gross Merchandise Sales) with quality customer service Social media gives you a new and growing realm to distinguish your business. Create a productive presence in this interactive space with The Ultimate Online Customer Service Guide.
Author : Steven Selikoff
Publisher :
ISBN 13 :
Total Pages : 516 pages
Book Rating : 4.6/5 (491 download)
Download or read book The COMPLETE BOOK of Product Design, Development, Manufacturing, and Sales written by Steven Selikoff and published by . This book was released on 2020-06-02 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: - For beginners who are new to developing products and selling them- For experienced product developers looking to remove risks and fill in knowledge gaps- For inventors with new products seeking information on validation, manufacturing and sales channels- For Amazon Sellers looking to take the next step, to introduce unique products, grow into retailers, and expand their business. Complete step-by-step instructions on how to identify unique winning products, validate customer demand, ensure profitability, design and engineer your product, identify factories, negotiate effectively, manage shipping & logistics, and generate sales across all channels from independent retailers to chains and big box stores.
Author : Daryl Siedentop
Publisher : Human Kinetics
ISBN 13 : 1492582204
Total Pages : 226 pages
Book Rating : 4.4/5 (925 download)
Download or read book Complete Guide to Sport Education written by Daryl Siedentop and published by Human Kinetics. This book was released on 2011-02-22 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition of Complete Guide to Sport Education contains everything your students need to get—and keep—children active. Regardless of skill or confidence level, your students will learn how to get children to work together, support each other, and gain competence in sport and fitness skills so that they can stay moving now and throughout their lifetime. The Sport Education model is appropriate for various dance forms and recreational activities such as swimming, weightlifting, and other fitness programs such as aerobic routines and hiking. The text for this groundbreaking Sport Education curricular model has expanded to 12 chapters, is updated throughout, and offers even more practical examples and real-world applications from both elementary and secondary levels: • A new emphasis on using the Sport Education model to help students reach national goals for physical activity, including outside of class time • Review of the findings from more than 50 research studies that examine the efficacies of the Sport Education model • More online teacher resources—including ready-to-use forms, plans, assessments, charts, and handouts A few examples of new resources include a series of team practice cards that teachers and team coaches can use to plan practices, and templates that allow teachers to choose among several game-play performance indicators (techniques and tactics, rules and strategies, fair play, and so on). The resources make it easy for professors to use this text in college methods and curriculum courses. Authors Daryl Siedentop, Peter Hastie, and Hans van der Mars provide a perfect blend of rock-solid theory and practical application for a wealth of games, sports, and fitness activities. Through their Sport Education model, children quickly become involved in all aspects of a sport or activity, learning skills, sportsmanship, and responsibility. The curriculum helps students develop as leaders and as team players. And as they learn to become true players and performers, they become more competent and confident—thus leading to the likelihood that they will continue being active after school, on weekends, and as they grow. This second edition of Complete Guide to Sport Education will help school programs meet national physical activity guidelines and the national physical education standards established by NASPE. It contains everything that future physical education teachers need in order to implement an effective program. With its greater emphasis on activity and fitness, its expanded resources, its relevance and freshness, and its practical approach, Complete Guide to Sport Education, Second Edition, is just what your students need to point children in the direction of healthy, active lifestyles.
Author : Disha Experts
Publisher : Disha Publications
ISBN 13 : 9389645115
Total Pages : 601 pages
Book Rating : 4.3/5 (896 download)
Download or read book Comprehensive Guide to CMAT 2020 (Common Management Admission Test) with 3 Online Tests 3rd Edition written by Disha Experts and published by Disha Publications. This book was released on 2019-12-04 with total page 601 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Chris J. Brodie
Publisher : Independently Published
ISBN 13 : 9781701690134
Total Pages : 66 pages
Book Rating : 4.6/5 (91 download)
Download or read book Complete Facebook Advertising Guide written by Chris J. Brodie and published by Independently Published. This book was released on 2019-10-22 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facebook Advertising is the new advertising platform of the digital age that is dominating the advertising industry. With over 2billion+ users on the platform facebook allows you scale to your specific target in a way no other forms of media can do. Unfortunately, Facebook ads can be categorized as the rocket science of the digital marketing industry, create effective and cost efficient ads is a very tedious and convoluted process, this book will aim to guide you into the right direction to save you from wasting ads spend, this book might be your best investment yet This eBook will cover the following in details: Facebook ads guidelines Facebook Pixels mastery (So important!) Facebook Business accounts Different types of Facebook Ads in the eco-system, and when to use which Creating effective Facebook ads copy And much much more! Don't wait, add to cart now!
Author : Marc Benioff
Publisher : John Wiley & Sons
ISBN 13 : 0470521163
Total Pages : 311 pages
Book Rating : 4.4/5 (75 download)
Download or read book Behind the Cloud written by Marc Benioff and published by John Wiley & Sons. This book was released on 2009-10-19 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.
Author : Dan Blakely
Publisher :
ISBN 13 : 9780692828786
Total Pages : 194 pages
Book Rating : 4.8/5 (287 download)
Download or read book The Complete Guide to Buying at Garage, Yard, and Estate Sales and Selling Online for Fun and Profit written by Dan Blakely and published by . This book was released on 2017-06-09 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: For years garage sale trainer Dan Blakely has been helping people easily supplement their income by going to Garage sales! This is not a small book, it is complete and covers a very wide range of profit opportunities. With so much demand for his services he has finally agreed to write a book to expand his expertise to whomever wants to learn. If you have wondered how some people make a lot of money on eBay and Amazon then this is definitely the one you want, it is not a small quick how to book, rather, this is a very complete and detailed book but one written in a simple and to the point manner. You will learn just about EVERYTHING from A to Z to easily start and maintain a money-making business and/or hobby. Just look inside and check out the table of contents and you will agree, this IS the COMPLETE guide! There are a lot of books on the market about how to have a garage sale and yes some about making money buying at them but many of these books can be limited in their information. There is just SO MUCH opportunity out there; Antiques, vintage stuff from the 70's and 80's, CD's, Book's and the list goes on. However, to succeed at this, having the right systems, information and tools is critically important. This book provides valuable insights into successfully mastering the world of these sales. First, how to find and negotiate the best price for objects of value and, second, how to easily resell those same objects on eBay and Amazon for a nice profit. Beginning with a section titled "How to Use This Book," the author instructs his readers on how to maximize their efforts, how to discern what is worth buying (and, as importantly, what isn't). He also discusses many other very valuable perks to attending garage, yard and estate sales like finding high end clothes or even just general household items for your own or use which translates into a huge savings of money. This is also a great opportunity to start your own collection of antiques and collectibles which is both fun and an unbelievably good investment. Once the buyer has secured his or her bargains, the author walks the reader through an easy step-by-step system to resell those items for a great profit without spending a whole lot of time. Dan Blakely also helps his readers find their own personal niche. Using individual knowledge, the reader already possesses, to dominate those sales. For instance, let's say you know quite a bit about clothing, designer and vintage for example, well there are literally oodles of clothing to be had for next to nothing. Another niche that anyone can easily learn is how to buy books for next to nothing and re-sell them on Amazon. This alone can be a great profit center to supplement your income. This guide brims with nuts-and-bolts advice. For example, there is a chapter on how to organize your self without taking up too much room in your home and the middle of the book is devoted to instructing the reader on finding value in common items, such as DVDs, CDs. Dive into this can't-miss program for a steady second income or a fun new money-making hobby! Whatever you choose, buying at garage sales is a great opportunity!
Author : Simon Kingsnorth
Publisher : Kogan Page Publishers
ISBN 13 : 0749474718
Total Pages : 344 pages
Book Rating : 4.7/5 (494 download)
Download or read book Digital Marketing Strategy written by Simon Kingsnorth and published by Kogan Page Publishers. This book was released on 2016-05-03 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.
Author : Shilling
Publisher : Wolters Kluwer
ISBN 13 : 1543811140
Total Pages : 1878 pages
Book Rating : 4.5/5 (438 download)
Download or read book Complete Guide to Human Resources and the Law, 2020 Edition written by Shilling and published by Wolters Kluwer. This book was released on 2019-08-23 with total page 1878 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Complete Guide to Human Resources and the Law will help you navigate complex and potentially costly Human Resources issues. You'll know what to do (and what not to do) to avoid costly mistakes or oversights, confront HR problems - legally and effectively - and understand the rules. The Complete Guide to Human Resources and the Law offers fast, dependable, plain English legal guidance for HR-related situations from ADA accommodation, diversity training, and privacy issues to hiring and termination, employee benefit plans, compensation, and recordkeeping. It brings you the most up-to-date information as well as practical tips and checklists in a well-organized, easy-to-use resource. Previous Edition: Complete Guide to Human Resources and the Law, 2018 Edition ISBN 9781454899945
Author : Neil Rackham
Publisher : Taylor & Francis
ISBN 13 : 1000111482
Total Pages : 253 pages
Book Rating : 4.0/5 (1 download)
Download or read book SPIN® -Selling written by Neil Rackham and published by Taylor & Francis. This book was released on 2020-04-28 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.
Author : Jeff Carpenter
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1492097101
Total Pages : 432 pages
Book Rating : 4.4/5 (92 download)
Download or read book Cassandra: The Definitive Guide, (Revised) Third Edition written by Jeff Carpenter and published by "O'Reilly Media, Inc.". This book was released on 2022-01-24 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine what you could do if scalability wasn't a problem. With this hands-on guide, you'll learn how the Cassandra database management system handles hundreds of terabytes of data while remaining highly available across multiple data centers. This revised third edition--updated for Cassandra 4.0 and new developments in the Cassandra ecosystem, including deployments in Kubernetes with K8ssandra--provides technical details and practical examples to help you put this database to work in a production environment. Authors Jeff Carpenter and Eben Hewitt demonstrate the advantages of Cassandra's nonrelational design, with special attention to data modeling. Developers, DBAs, and application architects looking to solve a database scaling issue or future-proof an application will learn how to harness Cassandra's speed and flexibility. Understand Cassandra's distributed and decentralized structure Use the Cassandra Query Language (CQL) and cqlsh (the CQL shell) Create a working data model and compare it with an equivalent relational model Design and develop applications using client drivers Explore cluster topology and learn how nodes exchange data Maintain a high level of performance in your cluster Deploy Cassandra onsite, in the cloud, or with Docker and Kubernetes Integrate Cassandra with Spark, Kafka, Elasticsearch, Solr, and Lucene
Author : Eric Meyer
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449325084
Total Pages : 1209 pages
Book Rating : 4.4/5 (493 download)
Download or read book CSS: The Definitive Guide written by Eric Meyer and published by "O'Reilly Media, Inc.". This book was released on 2017-10-16 with total page 1209 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’re a web designer or app developer interested in sophisticated page styling, improved accessibility, and saving time and effort, this book is for you. This revised edition provides a comprehensive guide to CSS implementation, along with a thorough review of the latest CSS specifications. CSS is a constantly evolving language for describing the presentation of web content on screen, printers, speech synthesizers, screen readers, and chat windows. It is used by all browsers on all screen sizes on all types of IoT devices, including phones, computers, video games, televisions, watches, kiosks, and auto consoles. Authors Eric Meyer and Estelle Weyl show you how to improve user experience, speed development, avoid potential bugs, and add life and depth to your applications through layout, transitions and animations, borders, backgrounds, text properties, and many other tools and techniques. This guide covers: Selectors, specificity, and the cascade Values, units, fonts, and text properties Padding, borders, outlines, and margins Colors, backgrounds, and gradients Floats and positioning tricks Flexible box layout The new Grid layout system 2D and 3D transforms, transitions, and animation Filters, blending, clipping, and masking Media and feature queries
Author : David J. Shonk
Publisher : Human Kinetics
ISBN 13 : 1492594229
Total Pages : 346 pages
Book Rating : 4.4/5 (925 download)
Download or read book Sales and Revenue Generation in Sport Business written by David J. Shonk and published by Human Kinetics. This book was released on 2021-10-20 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Sales and Revenue Generation in Sport Business provides a comprehensive overview of the many ways in which sport organizations generate revenues from inside sales to sponsorship to fundraising to corporate and foundation grants to concessions and merchandising to broadcasting and multimedia to social media revenues. A five-step process for generating revenues is presented with the textbook (the PRO Method). The text does not focus on one single segment of the industry (e.g., professional sport), but can be applied in many segments of the industry from elite sport organizations to those more recreational in nature"--
