Small Business Marketing For Dummies

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118054458
Total Pages : 386 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Small Business Marketing For Dummies by : Barbara Findlay Schenck

Download or read book Small Business Marketing For Dummies written by Barbara Findlay Schenck and published by John Wiley & Sons. This book was released on 2011-03-04 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers: Marketing basics that prepare you to rev up your business and jumpstart your marketing program Information to help you define your business position and brand Advice on bringing in professionals A quick-reference guide to mass media and a glossary of advertising jargon How-tos for creating print and broadcast ads that work Ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more Ten steps to follow to build your own easy-to-assemble marketing plan With pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customers. Whether you’re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you’ll discover how to: Custom design your own marketing program Create effective marketing messages Produce marketing communications that work No matter what field you’re in, Small Business Marketing For Dummies, 2nd Edition will help you make your dreams come true. If you buy it, read it, and implement some of the marketing strategies discussed, customers will come.

Starting a Business All-in-One For Dummies

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119868564
Total Pages : 663 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Starting a Business All-in-One For Dummies by : Eric Tyson

Download or read book Starting a Business All-in-One For Dummies written by Eric Tyson and published by John Wiley & Sons. This book was released on 2022-04-12 with total page 663 pages. Available in PDF, EPUB and Kindle. Book excerpt: All the essential information in one place Starting a Business All-in-One For Dummies, 3rd Edition is a treasure trove of useful information for new and would-be business owners. With content compiled from over ten best-selling For Dummies books, this guide will help with every part of starting your own business—from legal considerations to business plans, bookkeeping, and beyond. Whether you want to open a franchise, turn your crafting hobby into a money-maker, or kick off the next megahit startup, everything you need can be found inside this easy-to-use guide. This book covers the foundations of accounting, marketing, hiring, and achieving success in the first year of business in any industry. You'll find toolkits for doing all the paperwork, plus expert tips for how to make it work, even when the going is rough. Access six books in one, covering the whole process of starting and running a new business Learn how to easily jump the hurdles that many new business owners face Tackle taxes, determine the best business model for you, and create a solid plan Keep the engine running with marketing tips, accounting ideas, and the basics on how to be a manager This book is perfect for any new or veteran entrepreneur looking to build a business from the ground up.

Small Business For Dummies®

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118051882
Total Pages : 476 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Small Business For Dummies® by : Eric Tyson

Download or read book Small Business For Dummies® written by Eric Tyson and published by John Wiley & Sons. This book was released on 2011-03-03 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to start the small business of your dreams? Want to breathe new life into the one you already have? Small Business For Dummies, 3rd Edition provides authoritative guidance on every aspect of starting and growing your business, from financing and budgeting to marketing, management and beyond. This completely practical, no-nonsense guide gives you expert advice on everything from generating ideas and locating start-up money to hiring the right people, balancing the books, and planning for growth. You’ll get plenty of help in ramping up your management skills, developing a marketing strategy, keeping your customers loyal, and much more. You’ll also find out to use the latest technology to improve your business’s performance at every level. Discover how to: Make sure that small-business ownership is for you Find your niche and time your start-up Turn your ideas into plans Determine your start-up costs Obtain financing with the best possible terms Decide whether or not to incorporate Make sense of financial statements Navigate legal and tax issues Buy an existing business Set up a home-based business Publicize your business and market your wares Keep your customers coming back for more Track cash flow, costs and profits Keep your business in business and growing You have the energy, drive, passion, and smarts to make your small business a huge success. Small Business For Dummies, 3rd Edition, provides the rest.

Starting a Business For Dummies

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118837347
Total Pages : 54 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Starting a Business For Dummies by : Colin Barrow

Download or read book Starting a Business For Dummies written by Colin Barrow and published by John Wiley & Sons. This book was released on 2014-10-27 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: Starting your own UK business is an exciting - and challenging - time. This updated edition of the startup classic shows you how to build a business agile enough to take advantage of emerging trends and opportunities, and sturdy enough to weather any storm. Packed with real-life examples and links to hundreds of valuable resources, Starting a Business For Dummies, 4th UK Edition gives you what you need to make the leap from employee to successful entrepreneur with confidence. All your favourite, trusted content has been updated including: Laying the groundwork and testing the feasibility of your business idea Writing a winning business plan and finding funding How to operate effectively, including managing your finances and employing people Growing your business and improving performance New content includes: The latest funding schemes, including government funding and crowdfunding Tendering for public sector work Avoiding business cyber-crime Franchising and pop ups Exporting (the government has set a target of doubling the number of exporting companies by 2020) Environmental impact (a recent survey found 77% of SMEs wanted to know how to measure and improve their environmental impact)

Starting an Online Business For Dummies®

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470640995
Total Pages : 553 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Starting an Online Business For Dummies® by : Greg Holden

Download or read book Starting an Online Business For Dummies® written by Greg Holden and published by John Wiley & Sons. This book was released on 2010-06-15 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: The nuts-and-bolts for building your own online business and making it succeed Is there a fortune in your future? Start your own online business and see what happens. Whether you're adding an online component to your current bricks-and-mortar or hoping to strike it rich with your own online startup, the sixth edition of this popular and practical guide can help. Find out how to identify a market need, handle promotion, choose Web hosting services, set up strong security, pop up prominently in search engine rankings, and more. The book explores the hottest business phenomenon today—social media marketing—with full coverage of Twitter, Facebook, blogs, and other technologies that are now firmly part of the online business landscape. Dives into all aspects of starting and establishing an online business, including the very latest big trends Highlights business issues that are of particular concern to online businesses Reveals how to identify a market need, handle promotion, choose Web hosting services, set up strong security, pop up prominently in search engine rankings, and more Covers the hottest social media marketing opportunities, including Twitter, Facebook, YouTube, and blogs Shows you specific types and examples of successful online businesses Provides the latest on B2B Web site suppliers, such as AliBaba.com Build a better online business from the ground up, starting with Starting an Online Business For Dummies, 6th Edition!

Starting and Running a Business All-in-One For Dummies

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119361028
Total Pages : 696 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Starting and Running a Business All-in-One For Dummies by : Colin Barrow

Download or read book Starting and Running a Business All-in-One For Dummies written by Colin Barrow and published by John Wiley & Sons. This book was released on 2016-10-20 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a team of business and finance experts, Starting & Running a Business All-In-One For Dummies is a complete guide to every aspect of setting up and growing a successful business. Featuring straight-talking advice on everything from business planning and marketing, managing staff and dealing with legal issues, to bookkeeping and taking care of tax obligations, this book is your one-stop guide to turning your business plans into profit. This amazing all-in-one guide brings together specialists in finance, bookkeeping,planning, marketing and sales, staffing, taxation and more, all of them eager to share their hard-won expertise with you. Discusses ways to identify new business opportunities and how to put together a business plan Get the scoop on securing the financing you need to get started Includes tips on finding, managing, and retaining excellent staff Offers information on marketing and selling your products or services

Starting A Business For Beginners & Dummies

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Author :
Publisher : Giovanni Rigters
ISBN 13 :
Total Pages : 35 pages
Book Rating : 4./5 ( download)

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Book Synopsis Starting A Business For Beginners & Dummies by : Giovanni Rigters

Download or read book Starting A Business For Beginners & Dummies written by Giovanni Rigters and published by Giovanni Rigters. This book was released on with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you have a great idea, why not turn it into a lucrative career path? Starting your own business is possible, and this book will give you all of the tools and advice necessary! You will learn how to craft your idea from its beginning stages into a business that is successful and functional. By following these steps, you can make sure that you are putting all of your time and effort into the business correctly. No matter what your dreams are or what you envision for your business, it is possible if you are willing to put in the work. This book makes it easy for you—serving as a guideline to follow so you always know what to do next.

The Complete Idiot's Guide to Starting Your Own Business

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Author :
Publisher : Penguin
ISBN 13 : 9781592575848
Total Pages : 436 pages
Book Rating : 4.5/5 (758 download)

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Book Synopsis The Complete Idiot's Guide to Starting Your Own Business by : Edward Paulson

Download or read book The Complete Idiot's Guide to Starting Your Own Business written by Edward Paulson and published by Penguin. This book was released on 2007 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: PAULSON/CIG STARTING YOUR OWN 5TH

Dummies Guide to Starting Your Own Business

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Author :
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.3/5 (337 download)

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Book Synopsis Dummies Guide to Starting Your Own Business by : Essywrites Press

Download or read book Dummies Guide to Starting Your Own Business written by Essywrites Press and published by Independently Published. This book was released on 2024-07-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock Your Entrepreneurial Potential Today! Are you an aspiring entrepreneur, small business owner, or dreamer ready to take the plunge into the world of business? This book is for you! Imagine this: You wake up each day filled with excitement and purpose, controlling your destiny and working on something you love. But do you ever wonder: How do I overcome my fears and build confidence? How do I turn my ideas into a solid business plan? This book is your key to unlocking these answers and more. What You'll Learn: Conquer your fears and boost your confidence with practical steps. Find a unique business idea that suits you and has potential. Create a solid roadmap for your business success. Explore different ways to finance your business and manage money wisely. Choose the right legal structure and navigate the steps to start your business. Develop and improve your product quickly with a Minimum Viable Product (MVP). Build a strong, memorable brand and effective marketing strategies. Create an effective sales strategy and keep your customers happy. Set up your accounting system and manage your finances well. Implement strategies to grow and expand your business successfully. Handle obstacles and keep learning with the right resources. Gain inspiration and guidance from real-life success stories of entrepreneurs. Why This Book Stands Out: Practical Steps and Checklists: Receive clear, actionable steps and checklists to guide you through every stage. Simple Language: Enjoy content that is easy to understand and free from complex jargon. Real-Life Examples: Gain insights from the experiences of successful entrepreneurs. Tools and Resources: Utilize worksheets, templates, and other resources to help you implement what you learn. With your purchase, you'll receive a free, downloadable ebook titled "Pathway to Entrepreneurial Excellence: Building Mindset and Strategic Planning Skills." This bonus book dives deeper into: Developing a Successful Entrepreneurial Mindset: Learn how to build the mental foundation needed for success. Mastering Strategic Planning: Detailed guidance on creating effective strategies for your business. Practical Tools and Resources: Additional worksheets, templates, and quizzes to enhance your learning and application of the concepts. This bonus ebook complements the main book, providing more in-depth insights and practical tools to ensure your entrepreneurial journey is smooth and successful. Are you ready to start your entrepreneurial journey? This book will help you turn your dreams into reality. By purchasing this book, you're not just getting a comprehensive guide to starting your own business but also an invaluable bonus ebook packed with additional strategies and tools to accelerate your success. Don't miss out on this opportunity to transform your dreams into a thriving reality! Take Action Now! Don't wait another day to begin building the business you've always dreamed of. Grab your copy now and start your path to entrepreneurial success today.

Self-Publishing For Dummies

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1394201273
Total Pages : 407 pages
Book Rating : 4.3/5 (942 download)

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Book Synopsis Self-Publishing For Dummies by : Jason R. Rich

Download or read book Self-Publishing For Dummies written by Jason R. Rich and published by John Wiley & Sons. This book was released on 2023-09-13 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get your books into the hands of readers with this simple how-to guide Self-Publishing For Dummies takes you through the entire process of publishing your own books, starting with the writing and editing process and moving through cover design, printing options, distribution channels, and marketing to a target audience. With the advice in this book, you can tackle self-publishing, no matter what genre you write in. You’ll learn how to retain full control over your work and keep the profits from the sales of your book. In this updated edition, you’ll discover the latest technologies in self-publishing, trends in the world of ebooks, and new marketing techniques you can use online and in the real world. Becoming a published author is easier than ever, thanks to this Dummies guide. Understand every step in the self-publishing process Discover how to write and sell your books in ebook and printed formats Hire an editor, obtain an ISBN, and generate publicity for your book Fine-tune your writing to improve your chances of success Get your work out there—no agent or publisher needed Self-Publishing For Dummies is the perfect choice for anyone with an interest in DIY publishing.

Finding Your Passion For Dummies

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1394216424
Total Pages : 391 pages
Book Rating : 4.3/5 (942 download)

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Book Synopsis Finding Your Passion For Dummies by : Noeline Kirabo

Download or read book Finding Your Passion For Dummies written by Noeline Kirabo and published by John Wiley & Sons. This book was released on 2024-02-13 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: A hands-on manual for discovering what makes you tick and going after your dreams Finding Your Passion For Dummies offers you guidance and practical advice on how to identify and pursue your passion. With exercises to help you understand your values, interests, and natural talents, you can identify what you are passionate about—at any age. This self-discovery process will help you find more happiness, and a sense of purpose and direction in life. When you find your passion, you’ll be able to pursue it in a way that aligns with your values and interests. This book provides the motivation, the inspiration, and the how-to. In the friendly Dummies style you know and love, you’ll get guidance on setting goals, exploring your interests, pursuing education, and overcoming any obstacles that stand between you and what you really want out of life. Identify your natural skills and talents Discover hobbies and activities that excite you Learn how to overcome obstacles as you change your life Embrace your authentic self and gain the courage to live fully This book is for anyone looking to discover a life path that will lead to true fulfillment. Finding Your Passion For Dummies is great for recent graduates, mid-career professionals looking for a change, and for anyone looking to find more meaning in life.

Running A Bar For Dummies

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1394245785
Total Pages : 391 pages
Book Rating : 4.3/5 (942 download)

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Book Synopsis Running A Bar For Dummies by : R. Foley

Download or read book Running A Bar For Dummies written by R. Foley and published by John Wiley & Sons. This book was released on 2024-05-07 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Run a successful bar and a profitable business with expert advice on every aspect of bar management Running a Bar For Dummies shows veteran and future bar owners and managers how to establish and maintain a successful business. You'll learn insider tips for keeping customers satisfied and the business operating smoothly. With the easy-to-follow guidance in this book, you can navigate your way through the maze of licensing and permits, develop a business plan, learn how to market your business, and create a profitable establishment. You'll also find clear, no-nonsense guidance on dealing with tough customers. In today's changing industry and economy, you'll need to remain flexible and adapt quickly to changing conditions. This Dummies book shows you how to do exactly that. Learn what it takes to own and operate a bar Stay on the right side of the law with clear licensing and tax information Discover apps, strategies, technology tools. and best practices for staying stocked and making a profit Improve your revenue, boost your online presence, spruce up your marketing plan, and find ways to keep your business healthy and viable Running a Bar For Dummies is great for anyone considering buying or running a bar or pub, or anyone who needs guidance on running an existing bar more efficiently.

Getting Rich In Your Underwear: How To Start And Run A Profitable Home-Based Business

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Author :
Publisher : HCM Publishing
ISBN 13 : 9780967162485
Total Pages : 200 pages
Book Rating : 4.1/5 (624 download)

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Book Synopsis Getting Rich In Your Underwear: How To Start And Run A Profitable Home-Based Business by : Peter Hupalo

Download or read book Getting Rich In Your Underwear: How To Start And Run A Profitable Home-Based Business written by Peter Hupalo and published by HCM Publishing. This book was released on 2005-04 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Getting Rich In Your Underwear: How To Start And Run A Profitable Home-Based Business" shows entrepreneurs what they need to know to start a home-based business. Topics covered include: * Business Models And The Home Business * Distribution/Fulfillment of Your Product Or Service * Marketing And Sales * Personal Success Characteristics * Overcoming The Fear Of Starting A Business * Naming Your Business * Zoning And Insurance * Intellectual Capital: Copyrights, Trademarks, And Patents * Limited Liability Companies And S Corporations * Business Expenses And Accounting For Your Home Business * Home-Based Business Taxes (Including Sample Schedule C, Schedule SE, and Estimated Tax Payments) * Seven Home-Based Business Ideas * Fifteen Basic Steps In Starting A Home-Based Business * State Resources For Starting Your Business

AARP® Crash Course in Finding the Work You Love

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Author :
Publisher : Union Square + ORM
ISBN 13 : 1402774362
Total Pages : 227 pages
Book Rating : 4.4/5 (27 download)

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Book Synopsis AARP® Crash Course in Finding the Work You Love by : Samuel Greengard

Download or read book AARP® Crash Course in Finding the Work You Love written by Samuel Greengard and published by Union Square + ORM. This book was released on 2011-02-01 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authoritative resource for finding new work and new purpose after fifty. Whether they’re old enough to have earned their AARP card or not, a new generation of American workers is no longer counting the days until retirement. Instead, they’re seeking greater fulfillment in their personal lives by tackling new—and often much more socially significant—work. Switching careers is a challenge at any age, yet boomers may have more to overcome than their younger counterparts: They must beef up their education or seek out retraining; cope with seismic lifestyle shifts such as less income and a new circle of friends; and reconcile themselves to the fact that even the most rewarding position is no panacea for life’s problems. After decades writing about career issues for publications as diverse as the Chicago Tribune, Family Circle, Workplace Management, and Wired, Sam Greengard brings a wealth of knowledge to this timely topic. He shows how to sort out your feelings about your existing career; successfully transition to a new one; and work toward a greater sense of balance in your daily life. Profiles of those who’ve attained their own goals are included, along with tips, quizzes, worksheets, how-to sidebars, and other practical resources.

The Small Business Start-up Workbook

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Author :
Publisher : How To Books
ISBN 13 : 1848034784
Total Pages : 281 pages
Book Rating : 4.8/5 (48 download)

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Book Synopsis The Small Business Start-up Workbook by : Anita Roddick

Download or read book The Small Business Start-up Workbook written by Anita Roddick and published by How To Books. This book was released on 2005-05-27 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this practical and comprehensive workbook, Cheryl Rickman, offers a modern approach to self-employment and business start-up. Packed with real-life case studies and practical exercises, checklists and worksheets, it provides a step-by-step guide to researching and formulating your business ideas, planning the right marketing strategies, and managing a team that will drive your vision forward with you. You'll discover what, with hindsight, well-known entrepreneurs would have done differently, what their biggest mistakes have been and what they've learnt: Dame Anita Roddick, Julie Meyer, Stelios Haji-Ioannou, Simon Woodroffe and others reveal their best and worst decisions and contribute their wisdom and tips for succeeding in business. You'll learn how to: develop, research and plan "the idea"; design and create the right products and services; define and understand your customers and target audience; secure finance and manage cash flow and accounts; create a winning brand and marketing message; gain and retain customers; achieve competitive advantage; plan, create, launch and promote your website; and manage your business and time. This fresh approach to small business start-up also includes information and recommendations on making your business ethical and socially responsible, along with exercises to help build self-confidence and visualize success.

Start Your Own Fashion Accessories Business

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1599185040
Total Pages : 242 pages
Book Rating : 4.5/5 (991 download)

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Book Synopsis Start Your Own Fashion Accessories Business by : Entrepreneur Press

Download or read book Start Your Own Fashion Accessories Business written by Entrepreneur Press and published by Entrepreneur Press. This book was released on 2013-09-17 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering an updated resource list and new interviews to offer a current look at today's fashion accessories industry, this new edition joins the bestselling Start Your Own Series whose top five sellers have shipped a combined 270,000+ copies.Basic updating of resources and interviews with successful owners in the fashion accessories business. Trendy entrepreneurs learn how to create and sell their own accessories, buy wholesale accessories for resale or establish their own online or traditional store. Our experts take them step by step from creating a business plan, to setting up a home workshop and office, exploring the market, managing finances, publicizing and advertising the business and much more. Industry professionals and practicing home-based business owners provide unique insights, tips and tricks to ensure success. This step-by-step guide gives aspiring entrepreneurs everything they need to know to turn their passion for fashion into a successful business.

Entrepreneurial Smarts

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Author :
Publisher : The Rosen Publishing Group, Inc
ISBN 13 : 1448882745
Total Pages : 66 pages
Book Rating : 4.4/5 (488 download)

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Book Synopsis Entrepreneurial Smarts by : Diane Bailey

Download or read book Entrepreneurial Smarts written by Diane Bailey and published by The Rosen Publishing Group, Inc. This book was released on 2012-12-15 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's a huge step for a person to decide to start their own business. Whether it's a small babysitting business or a corporation, the principles remain the same. Readers explore the ins and outs of entrepreneurship, from finding ways to finance business dreams to how to grow business in a difficult economic climate.