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Drawing For Advertising
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Download or read book Drawing Power written by Rick Marschall and published by Fantagraphics Books. This book was released on 2011-08-31 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing Power is a lively collection of mass market print advertising from the 1890s to the recent past, starring both cartoonists and cartoon characters. While critics debate whether comics is high art or low art, the fact is that the comic strip was born as a commercial medium and was nurtured by competition, commerce, and advertising. Drawing Power will be the first book-length examination (and celebration) of the nexus of art and cartoons. It will focus on the commercial roots of newspaper strips; the cross-promotions of artists, their characters, and retail products; and of the superb artwork that cartoonists invested in their lucrative freelance work in advertising. Drawing Power is cultural history, chronicling a time in popular culture when cartoonists were celebrities and their strips and characters competed with the movies for the attention of a mass audience.
Download or read book Like Art written by Glenn O'Brien and published by Karma, New York. This book was released on 2017-05-23 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Like Art" was the title of my Artforum column that ran from 1985 to 1990, but it was also my philosophy of advertising. Advertising was like art, and more and more art was like advertising. Ideally the only difference would be the logo. Advertising could take up the former causes of art--philosophy, beauty, mystery, empire. We were clearly living in a time of extremist hypocrisy where various forms of creative work descried one another. Price-gouging painters looked down onlowly craftsmen and entertainment journeymen. Millionaire rock stars adopted a quasi-communist stance, emphasizing the anti-commercia aspect of their work. From back cover.
Download or read book Drawing Attention written by Stu Heinecke and published by . This book was released on 2011-03-01 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: From David Ogilvy on down, the "experts" have claimed "humor doesn't work." Boy, were they wrong. Author Stu Heinecke has been using cartoons to generate record-breaking campaigns for many or the world's biggest marketers -- and he shares his test-proven secrets for the first time ever in his new book. Drawing Attention takes you step by step, to explain how you can unleash the incredible power of cartoons in various missions in your life, from marketing, advertising and sales promotion to job search, social media, VIP contact campaigns and more. With forewords by New Yorker Cartoon Editor, Robert Mankoff, and Sandler Training President, Bruce Seidman.
Book Synopsis From Idolatry to Advertising: Visual Art and Contemporary Culture by : Susan G. Josephson
Download or read book From Idolatry to Advertising: Visual Art and Contemporary Culture written by Susan G. Josephson and published by Routledge. This book was released on 2016-09-16 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book records the conclusions that I came to as I thought through the cultural evolution of each of the different sorts of visual art and tried to piece together their story from the perspective of philosophy. Chapter 1 discusses how culture shapes art to be what it is from the outside, like a mold shapes clay, and the great power of art to affect the way we think and to promote cultural change. Chapter 2 discusses the evolution of Fine Art from its birth in the Renaissance to its present old age and decline. Chapter 3 discusses the institutional structures that make art for popular taste its own sort of art, and the culture wars over censorship and whether public art should be Fine Art, or art for popular taste. Chapters 4 and 5 discuss the life histories of design and advertising. This book is also the story of how art interacts with technology. In my work in Artificial Intelligence research I saw that there is an intimate connection between the evolution of design in engineering and design in art. In both sorts of design there is a growing understanding of how to make and use levels of packaging, and how to approach things from the functional perspective of the artifact. This is discussed in Chapter 4. My talk in Chapter 1 of how art styles affect us also reflects this functional approach. That is, instead of approaching art styles in the traditional ways, I have approached them in terms of the tasks of vision and how art delivers information packaged to be understood at different levels of visual processing. Using this functional approach, I stress what art does for us rather than what art is. I also tried to address the evolution of culture given the mass media and mass market, and the role of art in the growing marriage between television and computer. As I thought about computers in my work in Artificial Intelligence, I saw that a new sort of idolatry was arising where ^he computers were being asked to be infallible experts giving us advice on everything from taxes to marriage problems and our health. I saw that computers were being used not just as art tools and artists, but also as art objects like the ancient idols. This started me thinking about how other ancient functions of religion were being filled by advertising and the media.
Book Synopsis Drawing for Line Engraving by : International Correspondence Schools
Download or read book Drawing for Line Engraving written by International Correspondence Schools and published by . This book was released on 1916 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Commercial Art written by and published by . This book was released on 1920 with total page 638 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising & Selling written by and published by . This book was released on 1920 with total page 1130 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Drawing the Head and Figure by : Jack Hamm
Download or read book Drawing the Head and Figure written by Jack Hamm and published by Penguin. This book was released on 1983-01-15 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: A how-to handbook that makes drawing easy. Offers simplified techniques and scores of brand-new hints and helps. Step by step procedures. Hundreds of illustrations.
Book Synopsis Ebook: Advertising and Promotion by : Belch
Download or read book Ebook: Advertising and Promotion written by Belch and published by McGraw Hill. This book was released on 2014-09-16 with total page 881 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ebook: Advertising and Promotion
Book Synopsis Catalog of Copyright Entries by : Library of Congress. Copyright Office
Download or read book Catalog of Copyright Entries written by Library of Congress. Copyright Office and published by . This book was released on 1954 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis On-the-spot Drawing by : Nick Meglin
Download or read book On-the-spot Drawing written by Nick Meglin and published by . This book was released on 1969 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interviews with twelve contemporary American illustrators and analyses of their techniques and approaches are accompanied by examples of their work, with personal comments.
Download or read book Arts & Decoration written by and published by . This book was released on 1919 with total page 786 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Pencil Drawing written by Michael Butkus and published by Walter Foster. This book was released on 2011-08 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: This complete kit makes it easy to start exploring the exciting art form of pencil drawing because it comes with everything a beginning artist needs—from a set of high-quality materials to comprehensive instructions. The project book covers the basics, such as handling the pencil and applying shading, before delving into simple step-by-step lessons that give would-be artists a chance to apply their newfound knowledge. And every lesson can be accomplished with the array of drawing materials provided. The hardcover case includes a 40-page paperback book with corresponding Spanish instruction, 6 drawing pencils (B, F, H, HB, 2B, 2H), a flat sketching pencil, a charcoal pencil, a sharpener, kneaded and rubber erasers, an artist’s triangle, 2 tortillons, a sandpaper block, and drawing paper and pad. Warning! This product is intended for use by ages 13 and older and is not intended for use by children.
Book Synopsis Lessons in Masterful Portrait Drawing by : Mau-Kun Yim
Download or read book Lessons in Masterful Portrait Drawing written by Mau-Kun Yim and published by Penguin. This book was released on 2017-03-27 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Draw the best portraits with form and spirit. Drawing techniques from a master! Mau-Kun Yim learned to draw as the Old Masters did and believes that to render the essence of life in portrait drawing, one must continue to pursue the old ways. This philosophy and methodology relies on a holistic approach to observation, analysis and critical-thinking honed through time and patience. • Start with a solid foundation - Classical bust drawing is a must. These lessons aid in constructing volume in your drawing and introduce concepts of structure. • Move on to sketching - The best way to train your observation skills. Anatomy, value and state of mind are the focus of these lessons. • 12 step-by-step tutorials put it all together - Form and spirit combine along with more clearly defined details to bring life and dimension to your portraits. • An extensive gallery of beautifully and classically executed portraits, figures, sketches and busts serves as inspiration.
Book Synopsis Treasury of American Pen & Ink Illustration 1881-1938 by : Fridolf Johnson
Download or read book Treasury of American Pen & Ink Illustration 1881-1938 written by Fridolf Johnson and published by Courier Corporation. This book was released on 1982-01-01 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring 236 drawings by more than 100 artists, this survey of America's most beloved illustrators includes contributions from Edwin Austin Abbey, Maxfield Parrish, Charles Dana Gibson, and Rockwell Kent.
Book Synopsis The Art and Science of Drawing by : Brent Eviston
Download or read book The Art and Science of Drawing written by Brent Eviston and published by Rocky Nook, Inc.. This book was released on 2021-05-28 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing is not a talent, it's a skill anyone can learn. This is the philosophy of drawing instructor Brent Eviston based on his more than twenty years of teaching. He has tested numerous types of drawing instruction from centuries old classical techniques to contemporary practices and designed an approach that combines tried and true techniques with innovative methods of his own. Now, he shares his secrets with this book that provides the most accessible, streamlined, and effective methods for learning to draw.
Taking the reader through the entire process, beginning with the most basic skills to more advanced such as volumetric drawing, shading, and figure sketching, this book contains numerous projects and guidance on what and how to practice. It also features instructional images and diagrams as well as finished drawings. With this book and a dedication to practice, anyone can learn to draw!
Download or read book Editor & Publisher written by and published by . This book was released on 1925 with total page 1934 pages. Available in PDF, EPUB and Kindle. Book excerpt:
