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Author : William Wilmot Osborn
Publisher :
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.:/5 (153 download)
Download or read book Dr. Pepper in the Soft Drink Industry written by William Wilmot Osborn and published by . This book was released on 1949 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jeffrey L. Rodengen
Publisher : Write Stuff Enterprises Incorporated
ISBN 13 : 9780945903499
Total Pages : 144 pages
Book Rating : 4.9/5 (34 download)
Download or read book The Legend of Dr Pepper/Seven-Up written by Jeffrey L. Rodengen and published by Write Stuff Enterprises Incorporated. This book was released on 1995 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: It all began in 1885, behind the counter at a popular drug store in rough-and-tumble Waco, Texas. When Charles Alderton mixed together his distinctive brand of flavors, he had no idea he was creating a soft drink that would become a national sensation. In 1986, Dr Pepper merged with Seven-Up, another leader in the fast-growing non-cola category. Seven-Up began life in 1929, with the unlikely name of Bib-Label Lithiated Lemon-Lime Soda. Illustrated with gorgeous advertising and photographs from the earliest days of the soft drink industry, this lavish volume tells the surprising story of ongoing battles for industry supremacy. Individually boxed. 144 pp., 141 color, 92 black & white images.
Author : Marion Nestle
Publisher : Oxford University Press
ISBN 13 : 0190263458
Total Pages : 352 pages
Book Rating : 4.1/5 (92 download)
Download or read book Soda Politics written by Marion Nestle and published by Oxford University Press. This book was released on 2015-09-07 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sodas are astonishing products. Little more than flavored sugar-water, these drinks cost practically nothing to produce or buy, yet have turned their makers--principally Coca-Cola and PepsiCo--into a multibillion-dollar industry with global recognition, distribution, and political power. Billed as "refreshing," "tasty," "crisp," and "the real thing," sodas also happen to be so well established to contribute to poor dental hygiene, higher calorie intake, obesity, and type-2 diabetes that the first line of defense against any of these conditions is to simply stop drinking them. Habitually drinking large volumes of soda not only harms individual health, but also burdens societies with runaway healthcare costs. So how did products containing absurdly inexpensive ingredients become multibillion dollar industries and international brand icons, while also having a devastating impact on public health? In Soda Politics, the 2016 James Beard Award for Writing & Literature Winner, Dr. Marion Nestle answers this question by detailing all of the ways that the soft drink industry works overtime to make drinking soda as common and accepted as drinking water, for adults and children. Dr. Nestle, a renowned food and nutrition policy expert and public health advocate, shows how sodas are principally miracles of advertising; Coca-Cola and PepsiCo spend billions of dollars each year to promote their sale to children, minorities, and low-income populations, in developing as well as industrialized nations. And once they have stimulated that demand, they leave no stone unturned to protect profits. That includes lobbying to prevent any measures that would discourage soda sales, strategically donating money to health organizations and researchers who can make the science about sodas appear confusing, and engaging in Corporate Social Responsibility (CSR) activities to create goodwill and silence critics. Soda Politics follows the money trail wherever it leads, revealing how hard Big Soda works to sell as much of their products as possible to an increasingly obese world. But Soda Politics does more than just diagnose a problem--it encourages readers to help find solutions. From Berkeley to Mexico City and beyond, advocates are successfully countering the relentless marketing, promotion, and political protection of sugary drinks. And their actions are having an impact--for all of the hardball and softball tactics the soft drink industry employs to maintain the status quo, soda consumption has been flat or falling for years. Health advocacy campaigns are now the single greatest threat to soda companies' profits. Soda Politics provides readers with the tools they need to keep up pressure on Big Soda in order to build healthier and more sustainable food systems.
Author : Faulkner, Dawkins & Sullivan
Publisher :
ISBN 13 :
Total Pages : 120 pages
Book Rating : 4.3/5 (512 download)
Download or read book The Evolution of the Soft Drink Industry written by Faulkner, Dawkins & Sullivan and published by . This book was released on 1974 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Chain Store Research Bureau
Publisher :
ISBN 13 :
Total Pages : 106 pages
Book Rating : 4.:/5 (428 download)
Download or read book The Future of the Soft Drink Industry written by Chain Store Research Bureau and published by . This book was released on 1938* with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert D. Tollison
Publisher : Free Press
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.F/5 ( download)
Download or read book Competition and Concentration written by Robert D. Tollison and published by Free Press. This book was released on 1991 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (14 download)
Download or read book Dr Pepper TEN written by and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Harold Saltzman
Publisher :
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.3/5 (91 download)
Download or read book Transformation and Continuity written by Harold Saltzman and published by . This book was released on 1999 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Karen A. Wright
Publisher : TX A&m-McWhiney Foundation
ISBN 13 : 9781933337043
Total Pages : 0 pages
Book Rating : 4.3/5 (37 download)
Download or read book The Road to Dr Pepper, Texas written by Karen A. Wright and published by TX A&m-McWhiney Foundation. This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The author traces the story from the founder's birth through the contemporary struggles of a tiny, independent, family-owned franchise against industry giants. Owners of the plant have been touched by every major social, economic and political issue of the past 115 years, and many of these forces threatened the survival of the company." "The Dublin plant's 100th birthday in 1991 was a turning point because the national media, especially CNN, created an identity so unique that it has taken on a life of its own. With extensive national and state television, magazine and newspaper attention, the Dublin plant and museum attract tens of thousands of tourists every year, and Dublin Dr Pepper is consumed around the world through Internet sales."--Jacket.
Author : Mark Pendergrast
Publisher :
ISBN 13 : 9780465054688
Total Pages : 666 pages
Book Rating : 4.0/5 (546 download)
Download or read book For God, Country, and Coca-Cola written by Mark Pendergrast and published by . This book was released on 2000-03-17 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: An illustrated history of the Coca-Cola soft drink company.
Author : Stephen Tchudi
Publisher : Atheneum Books for Young Readers
ISBN 13 :
Total Pages : 168 pages
Book Rating : 4.3/5 (97 download)
Download or read book Soda Poppery written by Stephen Tchudi and published by Atheneum Books for Young Readers. This book was released on 1986 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents the history of soft drinks in America, from mineral water to caffeine-free diet soda, and provides recipes and experiments for making and using soft drinks.
Author : Dr. David Steen
Publisher : John Wiley & Sons
ISBN 13 : 1405171707
Total Pages : 368 pages
Book Rating : 4.4/5 (51 download)
Download or read book Carbonated Soft Drinks written by Dr. David Steen and published by John Wiley & Sons. This book was released on 2008-04-15 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The market for carbonated beverages has grown dramatically overrecent years in most countries, and this growth has requiredchanges in the way factories are run. Like other food products,soft drinks are required to be produced under stringent hygieneconditions. Filling technology has progressed rapidly to meet theneeds of manufacturers and consumers alike. Packaging choices havechanged and there have been improvements in closure design. This book provides an overview of carbonated soft drinks productionin the early part of the twenty first century, presenting thelatest information on carbonation and filling methods. There arealso chapters on bottle design, can making, general packagingconsiderations, production and distribution. A final chapter dealswith quality assurance, and environmental and legislative issues.Detailed references provide opportunity for further reading in morespecialised areas. The book is aimed at graduates in food science,chemistry, microbiology and engineering who are considering acareer in the soft drinks industry, as well as technical staffalready employed within the industry and associated suppliers.
Author : Andrew Smith
Publisher :
ISBN 13 : 0199734968
Total Pages : 2556 pages
Book Rating : 4.1/5 (997 download)
Download or read book The Oxford Encyclopedia of Food and Drink in America written by Andrew Smith and published by . This book was released on 2013-01-31 with total page 2556 pages. Available in PDF, EPUB and Kindle. Book excerpt: Home cooks and gourmets, chefs and restaurateurs, epicures, and simple food lovers of all stripes will delight in this smorgasbord of the history and culture of food and drink. Professor of Culinary History Andrew Smith and nearly 200 authors bring together in 770 entries the scholarship on wide-ranging topics from airline and funeral food to fad diets and fast food; drinks like lemonade, Kool-Aid, and Tang; foodstuffs like Jell-O, Twinkies, and Spam; and Dagwood, hoagie, and Sloppy Joe sandwiches.
Author : Timothy Muris
Publisher : Praeger
ISBN 13 : 0899307884
Total Pages : 0 pages
Book Rating : 4.8/5 (993 download)
Download or read book Strategy, Structure, and Antitrust in the Carbonated Soft-Drink Industry written by Timothy Muris and published by Praeger. This book was released on 1993-05-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pepsi-Cola and Coca-Cola are widely recognized as being two of the premier marketing companies in the world. They have introduced a great variety of new products and package types. They have raised celebrity advertising to a new level. Coca-Cola even changed the formula for Coke. These and other developments in the carbonated soft drink industry came about from major strategy changes by Pepsi-Cola and Coca-Cola. Rather than simply reacting to a changing competitive environment, PepsiCo and The Coca-Cola Company have created and implemented strategies that turned the new environment to their advantage. Although Pepsi-Cola attacked Coca-Cola's dominance and achieved near-parity with Coke in bottled soft drinks, both Coke and Pepsi have benefitted from fighting the Cola Wars. The battle between them has stimulated continuing growth in an industry regularly pronounced by the experts for many years to be on the verge of maturity. One widely ignored aspect of the Cola Wars is the ongoing transformation of the soft drink distribution systems of Coca-Cola and Pepsi-Cola from systems of independent bottlers to captive bottling subsidiaries. Chandler advanced the hypothesis that successful firms develop strategies to take advantage of new opportunities, and that those strategies then determine the organizational structure required for effective implementation. We find that changes in the organization of the two leading carbonated soft drink firms' distribution systems provide support for Chandler's hypothesis. The independent bottling systems were a unique and effective organization for many decades. Changes in the external environment, however, raised the costs of transacting between the parent concentrate manufacturers and their independent bottlers. In particular, the new competitive environment required rapidly changing product and marketing strategies, and the implementation of these strategies required the close cooperation of the distribution systems. In effect, Coke and Pepsi needed to change the organization of their distribution systems to implement effectively the strategies that stimulated the new competitive environment, because the relative transaction costs of the independent bottling systems in the new environment were too high. The book presents a strategic analysis of the history of the industry.
Author : Bartow J. Elmore
Publisher : W. W. Norton & Company
ISBN 13 : 0393245934
Total Pages : 455 pages
Book Rating : 4.3/5 (932 download)
Download or read book Citizen Coke: The Making of Coca-Cola Capitalism written by Bartow J. Elmore and published by W. W. Norton & Company. This book was released on 2014-11-03 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola Company By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.
Author : Darcy S. O'Neil
Publisher : Darcy O'Neil
ISBN 13 : 0981175910
Total Pages : 196 pages
Book Rating : 4.9/5 (811 download)
Download or read book Fix the Pumps written by Darcy S. O'Neil and published by Darcy O'Neil. This book was released on 2010-05 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fix the Pumps is a historical account of the golden era of soda fountains including over 450 recipes that made soda America's most popular drink.
Author : Dennis Sasseville and Merrill Lewis
Publisher : Arcadia Publishing
ISBN 13 : 1467116564
Total Pages : 128 pages
Book Rating : 4.4/5 (671 download)
Download or read book Moxie written by Dennis Sasseville and Merrill Lewis and published by Arcadia Publishing. This book was released on 2019 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unless you're from New England, you may not know the expression "He's got a lot of moxie!" came from a bittersweet patent medicine turned soda. The expression is taken to mean that one has nerve, vigor, and grit. The soda pop originally called Moxie Nerve Food was guaranteed to cure nervous exhaustion and a host of associated ailments. First bottled in 1885, today it is the official soft drink of the state of Maine and still enjoyed by many. This book chronicles Moxie's rich history and brilliant marketing breakthroughs as well as some corporate misfortunes and rebounds along the way.
