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Dos Equis
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Download or read book Dos Equis written by Anthony Bidulka and published by Insomniac Press. This book was released on 2012-04 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: When we left him last, Saskatoon gay PI Russell Quant was a broken man. Dumped by his boyfriend, forced to drive around town in a minivan instead of his beloved sports car, only his dogs still needed him. But, things are looking up. A call for help from an old adversary gives Russell a new purpose in life, and he faces the future with a spring in his step and new highlights in his hair. Set in the beautiful Mexican beach town of Zihuatenengo, the eighth in the Quant mystery series will thrill old and new fans of Anthony Bidulka's smart, sassy detective.
Book Synopsis Romancing the Brand by : Tim Halloran
Download or read book Romancing the Brand written by Tim Halloran and published by John Wiley & Sons. This book was released on 2014-01-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they’ll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love. How can marketers cultivate and grow the deep relationships that earn this kind of love and drive lasting success for their brands? In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step,he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer. Along the way, Halloran shares the secrets behind establishing a mutually beneficial “romance.” Drawing on exclusive, in-depth interviews with managers of some of the world’s most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools—such as benefit laddering and word-of-mouth marketing—that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, smartwater, the Atlanta Falcons, Domino’s Pizza, Bounty, Turner Classic Movies, and many more. Ultimately, Romancing the Brand provides marketers with a set of principles for making brands strong, resilient, and beloved—and the insight and confidence to use them.
Book Synopsis The Matrix & The Forbidden Knowledge by : Malik Bade
Download or read book The Matrix & The Forbidden Knowledge written by Malik Bade and published by Malik Oyebade. This book was released on 2023-10-01 with total page 1204 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most important secrets that have been kept from the general public will now be exposed in this book. In this publication, I uncover a myriad of mysteries and uncomfortable truths about the world we live in. It's time to get up and do something revolutionary to stop the evil that has been torturing us for decades! This book tells you everything you need to know about the universe, from secret societies and hidden agendas to extraordinary phenomena, in the most in-depth and evidential way possible. It also gives you warnings about both upcoming and past events. We now live in a period when "The truth is more disturbing than a lie!"
Download or read book Rerepresentation written by S. Silvers and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of papers on issues in the theory of mental representation expresses a diversity of recent reflections on the idea that C. D. Broad so aptly characterized in the title of his book Mind and the World Order. An important impetus in the project of organizing this work were the discussions I had with Keith Lehrer while I was a Visiting Scholar in the department of Philosophy at the University of Arizona. His encouragement and friendship were of great value to me and I wish to express my thanks to him here. A word of thanks too for Mike Harnish who casually suggested the title Rerepresentation. I wish to express my thanks to Hans Schuurmans of the Computer Center at Tilburg University for his patient and cheerful assistance in preparing the manuscript. Professor J. Verster of the University of Groningen kindly provided the plates for the Ames Room figures. Thieu Kuys helped not only with the texts but also relieved me of chores so that I could devote more time to meeting deadlines. Barry Mildner had a major role in the text preparation using his skills and initiative in solving what seemed like endless technical problems. My deepest thanks are reserved for Anti Sax whose contribution to the project amount to a co-editorship of this volume. She participated in every phase of its development with valuable suggestions, prepared the indexes, and worked tirelessly to its completion.
Download or read book The Idea Writers written by T. Iezzi and published by Springer. This book was released on 2016-09-27 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.
Download or read book Esquire written by and published by . This book was released on 1985-07 with total page 1478 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advertising Account Planning by : Sarah Turnbull
Download or read book Advertising Account Planning written by Sarah Turnbull and published by Taylor & Francis. This book was released on 2023-09-20 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned textbook author team, this 4th edition has been fully updated to include: Fresh professional examples and mini-case studies within each chapter with a more global outlook than previous editions, bringing the theoretical concepts to life A new chapter on International Advertising addressing the challenges of managing a global campaign Pedagogical features and visual aids to support student learning and comprehension, including reflective questions and mini-cases drawn from current industry examples New and expanded content covering digital marketing and technologies; the customer journey; ethics and corporate social responsibility; global positioning of the brand; paid, earned and owned media; influencer marketing, and campaign measurement and analytics. Providing a full understanding of the advertising account planning process, this textbook is perfect for both the industry and classroom. The textbook will equip students of Marketing Communications, Advertising Management and Brand Management with the knowledge and skills they need to plan and manage a strategic communications campaign, including prominent advertising student competitions such as American Advertising Federation ( AAF) National Student Advertising Competition ( NSAC) or the Collegiate EFFIES. Online resources include PowerPoint slides and a test bank.
Download or read book Comediology written by Chris S. Tabish and published by Balboa Press. This book was released on 2019-01-18 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stand-up comedy helped me find myself in business. It enabled me to break free of living outside of my heart and soul. It also helped me find my voice, be present, and stop doing things for reasons other than experiencing joy and fulfillment. The purpose of this book, therefore, is to provide those same lessons to you so you can say what you want, feel what you want, and do what you want to be the person you want to be. And yes, without getting fired. You know when people use sports analogies to describe a business situation—“par for the course,” “here’s the game plan,” or “dude, you just bit my ear off”? Clearly, you don’t need to be good at golf, football, or cannibalism to understand and use them. Likewise, you don’t need to be any kind of comedian, stand-up or otherwise, to get value from this book. These lessons are intended for business people who have never endeavored, and might never try, stand-up comedy. busi·ness A person’s regular occupation, profession, or trade, which, if left unchecked without fun, can lead to your soul being sucked dry and consequently morphing you into the equivalent of a stale Ritz cracker but, you know, without all the “cheddah.” com·e·dy The study of professional entertainment or amusement, consisting of jokes and satirical sketches, intended to make an audience laugh, and historically occupied by food service workers and the unemployed. Com·e·di·ol·o·gy Applying successful comedic techniques, traditionally used to amuse, entertain, or make an audience laugh, to your regular occupation, profession, or trade to enhance your daily effectiveness, fulfillment, and joy.
Book Synopsis The Fictions that Shape Men's Lives by : Christopher Kilmartin
Download or read book The Fictions that Shape Men's Lives written by Christopher Kilmartin and published by Routledge. This book was released on 2021-04-21 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fictions that Shape Men’s Lives is structured around a number of key ‘fictions’ of masculinity, such as beliefs in biological determinism, the inevitability of men’s violence and the opposition of the sexes, and proceeds to expose them to be wholly or partially unfounded. Examining the social pressure to behave and experience the self in ways that culture prescribes for the bodies we are perceived as having, this book provides an awareness of widely-held but distorted assumptions of gender. It also seeks to put men into the position to resist masculine social pressures when conforming to it conflicts with important life goals or values and/or causes harm. Making use of an informal, storytelling style provides an accessibility to those interested in breaking down their preconceptions of gender and masculinity, as well making links to key theories and concepts. This is a lively and engaging book for undergraduates studying introduction to Gender, Sexuality and Masculinity courses.
Book Synopsis My Town is Hostage by : S. Wayne Hall
Download or read book My Town is Hostage written by S. Wayne Hall and published by Page Publishing Inc. This book was released on 2021-03-30 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tom Beckway is retired. In his youth, Beckway was a small-town police officer in Southern Indiana. He liked the work and was good at it, but he soon discovered that the small community where he lived just couldn't pay their police officers very well. With three small children getting bigger all the time, Beckway left law enforcement and worked a succession of manufacturing jobs while raising the children. Now, at the age of sixty, Beckway is retired. Tom soon realizes that while retirement is great, it can also be boring. Utilizing his dated but extensive law enforcement training and experience, Tom decided to start a small business called Tom's Answers & Solutions. Tom sent his resume to local law firms and insurance companies and is occasionally hired to locate a witness or get a statement. This is usually simple and easy and keeps Tom occupied without cutting into his fishing and other retirement activities.In this case, Tom is asked by his estranged wife Maggie to help locate the missing son of a friend of hers. Tom reluctantly agrees, and it doesn't take long to discover the location of the missing young man, but that is the easy part. Tom discovers that the young man is inside a compound of political radicals.Tom, with the help of his live-in brother-in-law Jerry, and despite the interference of some federal agents, is determined to find the answer or solution.
Book Synopsis The Third Rule Of Ten by : Gay Hendricks
Download or read book The Third Rule Of Ten written by Gay Hendricks and published by Hay House, Inc. This book was released on 2014-02-03 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: When former Buddhist monk and private investigator Ten Norbu follows a trail of murder, drugs, and organ trafficking, he finds a familiar foe awaiting him Keep current with the truth: we’re only as weak as our secrets—especially the ones we keep from ourselves. —The Third Rule of Ten As the go-to private detective for a bevy of high-profile clients, our beloved ex–Buddhist monk, ex–LAPD officer Tenzing “Ten” Norbu has finally found his stride. With his beautiful pathologist girlfriend, a healthy bank account, and a steady stream of clients—courtesy of middle-aged movie star Mac Gannon and rising political star Bets McMurtry—Ten’s life is bursting with activity. But it’s not all joy and happiness. The death of his father and a growing abundance of secrets—both personal and professional—leave Ten feeling an unexpected depth of sorrow and confusion. Even with the emotional turmoil, nothing can stop Ten from taking the case when McMurtry’s housekeeper goes missing. The investigation leads him down a dangerous path littered with bodies, untraceable prescription drugs, and human organ trafficking. But nothing is as shocking as the realization that the mastermind behind it all is in fact a criminal who has slipped through Ten’s fingers once before. The Third Rule of Ten will have you on the edge of your seat, as you learn, along with Ten, that there is a fine line between healthy privacy and unhealthy secrecy. Knowing the difference may just determine whether Ten will stop his archenemy or lose himself.
Book Synopsis Alcohol and Drugs in North America [2 volumes] by : David M. Fahey
Download or read book Alcohol and Drugs in North America [2 volumes] written by David M. Fahey and published by Bloomsbury Publishing USA. This book was released on 2013-08-27 with total page 980 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alcohol and drugs play a significant role in society, regardless of socioeconomic class. This encyclopedia looks at the history of all drugs in North America, including alcohol, tobacco, prescription drugs, cannabis, cocaine, heroin, methamphetamine, and even chocolate and caffeinated drinks. This two-volume encyclopedia provides accessibly written coverage on a wide range of topics, covering substances ranging from whiskey to peyote as well as related topics such as Mexican drug trafficking and societal effects caused by specific drugs. The entries also supply an excellent overview of the history of temperance movements in Canada and the United States; trends in alcohol consumption, its production, and its role in the economy; as well as alcohol's and drugs' roles in shaping national discourse, the creation of organizations for treatment and study, and legal responses. This resource includes primary documents and a bibliography offering important books, articles, and Internet sources related to the topic.
Book Synopsis We Are What We Sell by : Danielle Sarver Coombs
Download or read book We Are What We Sell written by Danielle Sarver Coombs and published by Bloomsbury Publishing USA. This book was released on 2014-01-15 with total page 970 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.
Book Synopsis Applied Statistics and Multivariate Data Analysis for Business and Economics by : Thomas Cleff
Download or read book Applied Statistics and Multivariate Data Analysis for Business and Economics written by Thomas Cleff and published by Springer. This book was released on 2019-07-10 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook will familiarize students in economics and business, as well as practitioners, with the basic principles, techniques, and applications of applied statistics, statistical testing, and multivariate data analysis. Drawing on practical examples from the business world, it demonstrates the methods of univariate, bivariate, and multivariate statistical analysis. The textbook covers a range of topics, from data collection and scaling to the presentation and simple univariate analysis of quantitative data, while also providing advanced analytical procedures for assessing multivariate relationships. Accordingly, it addresses all topics typically covered in university courses on statistics and advanced applied data analysis. In addition, it does not limit itself to presenting applied methods, but also discusses the related use of Excel, SPSS, and Stata.
Book Synopsis Build Your Digital Strategy by : Ryan Sawrie
Download or read book Build Your Digital Strategy written by Ryan Sawrie and published by Digital Zeal. This book was released on 2021-12-01 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build Your Digital Strategy is a book for everyday digital marketers looking to level up their digital strategies. You'll learn a six-step process that works for any brand, creator or nonprofit looking to maximize the potential of what can be achieved with digital and social media channels. This book is for you if you are: • A marketing leader who wants to be more thoughtful about your social media efforts • Looking to break into a career in marketing strategy or digital strategy • A junior or mid-career digital marketer wanting to make an impression on your CMO • Tired of all the blogs and YouTube videos that tell you to be more strategic but don't tell you how to do that • Wanting to apply a proven strategy approach to your digital marketing Build Your Digital Strategy will teach you a six-step process and strategy framework that I have crafted over more than a decade's worth of creating digital strategies. By implementing the strategy framework, you'll gain the insight, confidence and direction that you need to be successful with digital. The process includes: • Aligning your digital marketing goals with your organization's overall marketing goals • Creating a digital brand identity that will make your channels successful • Learning who your targets are and why it matters • Defining a content strategy and figuring out how to create one • Selecting and planning for the social media and digital media channels that you will activate • Designing an evaluation and measurement plan for your strategy • Generating strategic ideas that will make your content pop and get you to your target goals If you just want to know what to do on TikTok, then this book probably isn't for you. While I'll give you the tools for making a decision about whether or not TikTok is for you, this book is not for people looking for the next big idea or viral hit. This is for people who want to get serious about digital marketing strategy. If you're tired of clients or colleagues questioning your skills or ideas, then you'll love what I've put together for you.
Book Synopsis Market Like You Mean It by : Al Lautenslager
Download or read book Market Like You Mean It written by Al Lautenslager and published by Entrepreneur Press. This book was released on 2014-07-21 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Today it's not enough to get noticed; a marketing message must be rememberedto succeed. Successful marketer Al Lautenslager presents an entertaining introduction to the principles of engagement marketing, taken from the playbooks of well known brands including Nike, Red Bull, Rachel Ray, and Dr. Dre. Learn to gain consumer buy-in and buzz across all marketing channels, based on simple truths that any business can use to achieve the same, relative to their market. Led by Lautenslager, entrepreneurs learn how to zero in on their marketing goals, choose the best marketing tactics, integrate online and traditional marketing, and more. Points are illustrated through examples and case studies that reveal little-known and well-known marketing and media phenomena meant to inspire your own work.
Book Synopsis Real Conditionals by : William G. Lycan
Download or read book Real Conditionals written by William G. Lycan and published by OUP Oxford. This book was released on 2005-12-15 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Philosophers and logicians have long debated how best to understand conditional or hypothetical sentences. William G. Lycan has a distinctive approach to this debate, attending not just to the semantics of such sentences, but equally to their syntax. He shows how insights from linguistic theory help to illuminate problems about the meaning and function of conditionals. For instance, philosophers and logicians have had problems analysing the locutions 'only if', 'unless', and 'even if'. Lycan sets out a general semantic theory of conditionals which works for all such sentences; he assigns meanings to them in a way that explains how and why those meanings depend upon features of utterance context. According to Lycan's theory the 'if'-clauses refer to items called 'events', 'circumstances', or 'conditions'. Real Conditionals gives at last the definitive presentation of this original approach to a topic at the intersection of philosophy, logic, and linguistics. Lycan's characteristically lively and witty expository style ensures that it can be enjoyed by readers from all three disciplines.
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