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Dominate Upwork
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Download or read book Dominate Upwork written by James Oliver and published by . This book was released on 2019-11 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to make more money on Upwork?The world's biggest freelancing platform is full of opportunity to make $1,000s each month in a huge variety of fields...So why do most Upworkers not make any money? Because they do it all wrong.I know this because I used to be one of them.My profile was full of mistakes, I would bid on 30 jobs and win none of them, and I never received a single job invite in my first 2 years on the site.Fast forward to now. I've bid and won countless jobs and have enough repeat business and private job invites where I rarely have to apply to public jobs anymore.In this guide, I lay out the steps that I took to go from making $54 a month to making enough money to quit my corporate job and live full time off my Upwork earnings.Unlike other books which are full of outdated advice and still refer to Upwork as oDesk and eLance, this book is fully updated for 2017.You'll learn: How to get 50-100x more profile views than the average Upwork freelancer How to write job proposals that get you chosen ahead of 50 other candidates How to spot bad clients and avoid wasting your time bidding on their jobs The hidden advantage of being "Top Rated" that Upwork doesn't tell you about How I turned a $220 job into $9,000 worth of recurring work All for the price of a latte.If you want to uncover a smarter and more efficient way to become a highly paid Upwork freelancer, then this is the book for you.Remember, if you win just one $5 job after purchasing this guide, you've already made a positive return on your investment.Buy now to start making more money on Upwork today!
Download or read book Open Talent written by John Winsor and published by Harvard Business Press. This book was released on 2024-01-16 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the new world of hybrid work and AI, one thing is clear: the war for talent is over—and talent won. With sparsely populated offices and people working from wherever they are, and with AI emerging everywhere in business and dominating headlines, our work lives have undergone a remarkable transformation, seemingly overnight. But the reality is that for years the ever-growing digital wave has been breaking down organizational boundaries and increasing the adoption of open innovation, including the use of crowdsourcing platforms as a talent solution. Now the imperative is clear: adapt to and leverage this new, digitally enabled world of "open talent"—or get left behind. In this eye-opening, essential guidebook, John Winsor and Jin Paik, with their work at the Laboratory for Innovation Science at Harvard, show how the massive reset of the pandemic allowed talented workers everywhere to exit their jobs without leaving the workforce. Now many are freelancing for multiple companies or are starting small businesses, challenging hiring managers as never before amidst a transformed workforce. What's more, talent has more power than ever using platforms such as Freelancer.com, Fiverr, and Upwork, setting their own terms for work: what, where, when, and at what price. How can companies adapt? The key, the authors argue, is shifting to a more distributed idea and structure of collaborative work. The authors call this a networked organization, where talent is culled from both inside and outside the organization and viewed through a single lens—as a global ecosystem that can be tapped as needed. With rich stories, keen insights, and an abundance of practical advice, Winsor and Paik provide a new framework and operating model for transforming your organization into a talent-orchestrating, problem-solving machine.
Download or read book Social Media written by Christian Fuchs and published by SAGE Publications Limited. This book was released on 2024-11-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: You will never look at social media the same way again. Social media are an integral part of contemporary society. From news, warfare, politics, advertising, consumption, entertainment, friendships, labour, and economy to friendships, leisure, language, and everyday life, they have changed the way we communicate, use information and understand the world. Social media shape and are shaped by contemporary society. In order to understand contemporary society we have to ask critical questions about social media. This book is the ultimate guide for digging deeper into issues of ownership, power, class, and (in)justice. This book equips you with a critical understanding of the complexities and contradictions at the heart of social media’s relationship with society. The Fourth Edition contains new chapters and has updated and revised versions of other chapters: · The book includes a new chapter on TikTok in the context of global capitalism and the geopolitical conflict between China and the USA. · It explores new topics such as information and social media warfare in the context of Russia’s invasion of Ukraine, the implications of Elon Musk’s acquisition of Twitter for democracy and the public sphere, the prospects of Twitter-alternative Mastodon, digital fascism, influencers and the attention economy on TikTok, digital capitalism, the role of big data in digital capitalism, The Public Service Media and Public Service Internet Manifesto, social media’s digital alienation, and Putinism and information warfare. · It explores populism, racism, nationalism, militant patriarchy in a chapter on right-wing authoritarianism on social media that includes two case studies of Donald Trump and Putinism. · It analyses the phenomenon of social media influencers in the age of TikTok, Instagram, YouTube, and Snapchat. · It explains in an updated chapter what digital capitalism is and what role big data plays in it. · It explores the growing prominence of platforms and platform capitalism. · It analyses fake news, misinformation, and surveillance capitalism in the context of Facebook, WhatsApp, Cambridge Analytica, and the Internet Research Agency. · It shows why Google is simultaneously the Internet’s God and Satan. · It discusses digital democracy and the digital public sphere in the context of Twitter. · It challenges you to envision and achieve a truly social media that serves the purposes of a just and fair world. · It introduces platform co-operatives and the Public Service Internet. There are winners and losers in the age of digital capitalism. This book is an essential guide for anyone who wants to critically understand how we got to digital capitalism and capitalist social media, what we can do about it, and what a democratic public sphere looks like.
Download or read book Ultimate Gig written by John T. Fleming and published by Emerald Group Publishing. This book was released on 2021-03-25 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ultimate Gig will serve to answer questions and help gig-providing companies and workers make decisions by informing, inspiring and motivating as well as serving as a teaching tool. Most importantly it will give the reader a better understanding of the most significant labor revolution in the past 100 years as to how work can be done.
Book Synopsis Beyond Capitalism: A Comparative Study of Socialism, Communism, and Marxism by : Nicklas Nickel
Download or read book Beyond Capitalism: A Comparative Study of Socialism, Communism, and Marxism written by Nicklas Nickel and published by Nicklas Nickel. This book was released on 2024-09-08 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Beyond Capitalism: A Comparative Study of Socialism, Communism, and Marxism" by Nicklas Nickel offers a thorough exploration of the ideological frameworks that have shaped modern history and continue to influence our world today. This compelling and insightful book delves deep into the origins, development, and practical impact of socialism, communism, and Marxism, providing a nuanced understanding of these complex ideologies. Unraveling Ideologies: From Historical Origins to Contemporary Relevance Nickel's work is a comprehensive investigation that traces the evolution of these ideologies from their roots in the Industrial Revolution to their manifestations in the 20th and 21st centuries. The book examines the philosophical underpinnings, historical contexts, and societal implications of socialism, communism, and Marxism, offering readers a clear and accessible analysis of their similarities and differences. Drawing on historical events and real-world examples, "Beyond Capitalism" provides readers with an understanding of how these ideologies emerged as responses to the social and economic changes brought about by industrialization. It highlights the key principles that define each ideology and unpacks the debates that surround their implementation. Nickel's approach is scholarly yet approachable, ensuring that readers of all backgrounds can engage with the material. A Journey Through the Historical and Philosophical Landscape The book begins with a detailed exploration of the 19th-century context in which these ideologies took shape. It examines the profound social, economic, and cultural shifts brought about by industrialization and capitalism, providing a backdrop for understanding the rise of socialism, communism, and Marxism. Nickel delves into the early critiques of capitalism and the calls for social reform, shedding light on the Enlightenment thinkers and liberal ideals that influenced the development of these ideologies. Readers are guided through the tumultuous period of social unrest and labor movements, from the emergence of trade unions to the global spread of these movements and the state's responses. The role of key figures such as Karl Marx and Friedrich Engels is explored in depth, including their foundational works like "The Communist Manifesto" and "Das Kapital." Nickel also examines the influence of Marxist thought on the early socialist and communist movements, setting the stage for the book's in-depth analysis of Marxist theory. In-Depth Analysis of Marxist Theory "Beyond Capitalism" dedicates an entire chapter to dissecting the core tenets of Marxist theory, including the concepts of the proletariat and bourgeoisie, dialectical materialism, historical materialism, class struggle, and the role of the state. Nickel's meticulous approach allows readers to grasp the philosophical foundations of Marxism and its revolutionary implications. The book offers a detailed examination of how Marxist theory interprets class relations, social change, and the nature of state power. It explores the concepts of alienation and exploitation within capitalist societies and the Marxist vision of a classless, stateless society under communism. By providing a balanced critique of Marxist theory, Nickel encourages readers to engage critically with its ideas and consider their relevance in the contemporary world. Exploring Socialism and Communism In addition to its focus on Marxism, "Beyond Capitalism" provides a thorough analysis of socialism and communism as distinct yet interconnected ideologies. The book outlines the theoretical foundations of the transition from socialism to communism and discusses the challenges and debates that surround this process. Nickel examines the key features of socialist societies, such as social ownership of the means of production, centralized economic planning, redistribution, social welfare, and democratic participation. He explores the practical implications of these principles in various historical and contemporary contexts, highlighting both the successes and challenges of socialist experiments. The book also delves into the evolution of property rights within socialist systems, comparing them to those in capitalist economies. It offers a nuanced discussion of the bureaucratic state-owned enterprise, its role in socialist societies, and the complexities of state ownership, control, and the allocation of resources. A Balanced and Accessible Approach Nickel's writing is clear, engaging, and accessible, making complex ideas and historical developments understandable for readers who may not have a background in political theory or economics. He takes care to present multiple perspectives, acknowledging the criticisms and debates that have surrounded these ideologies throughout history. The book avoids oversimplification, instead offering a balanced view that recognizes the diversity of thought within socialism, communism, and Marxism. It examines both the positive contributions and the limitations of these ideologies, encouraging readers to think critically about their relevance and applicability in the modern world. Contemporary Relevance: Ideologies in the 21st Century "Beyond Capitalism" is not just a historical account; it also addresses the contemporary relevance of socialism, communism, and Marxism in today's global landscape. Nickel discusses the legacy of 20th-century class struggles, the rise of neoliberalism, and the ongoing debates over economic inequality, social justice, and environmental sustainability. By examining the ideological underpinnings of current political and economic systems, the book offers readers valuable insights into the forces that continue to shape our world. It invites readers to reflect on the potential future of these ideologies and consider their role in addressing the challenges of the 21st century. A Must-Read for Anyone Seeking Understanding of the Socio-Political Landscape "Beyond Capitalism" is an essential resource for anyone seeking a deeper understanding of the socio-political landscape and the ideological debates that continue to influence global society. Whether you are a student, a scholar, or a curious reader, this book provides a comprehensive roadmap to navigate the complex and evolving terrain of socialism, communism, and Marxism. With its thorough analysis, balanced perspective, and accessible style, "Beyond Capitalism" is a valuable addition to any bookshelf. It encourages readers to explore the past, understand the present, and contemplate the future of these ideologies in our ever-changing world. Grab your copy of "Beyond Capitalism: A Comparative Study of Socialism, Communism, and Marxism" today and embark on a journey through the complex ideologies that have shaped history and continue to impact our lives!
Book Synopsis Resisting Domination in Palestine by : Alaa Tartir
Download or read book Resisting Domination in Palestine written by Alaa Tartir and published by Bloomsbury Publishing. This book was released on 2024-04-04 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: This meticulously curated edited volume presents an assemblage of insightful, critical, and contemporary perspectives on how Israeli domination has been sustained and reproduced in new forms and means using various mechanisms and techniques of control, coloniality, and settler colonialism. Based on original empirical fieldwork, the contributors to this book adopt interdisciplinary and decolonial approaches in their examination of the intricate functions and structures of domination that permeate Palestinian life by illuminating the power dynamics at play and revealing the mechanisms that sustain the settler-colonial regime. This book identifies sites of colonial control and domination exerted on Palestine by Israel, and demonstrates how these sites of control are also sites of Palestinian resistance. The first section explores the political sites of control by focusing on governmentality, institutions, and technologies and mechanisms of control including how Israel manages access to health, life and death. The second section examines the economic mechanisms of exploitation, dispossession, and de-development including banking, taxation and the relationships between finance capital, aid and military occupation. The third section turns attention to environmental sites of control, focusing on land, indigeneity, space and racial capitalism. Finally, section four scrutinizes the intellectual sites of control, highlighting how norms, narratives, and knowledge production perpetuate domination.
Book Synopsis Query Processing over Incomplete Databases by : Yunjun Gao
Download or read book Query Processing over Incomplete Databases written by Yunjun Gao and published by Springer Nature. This book was released on 2022-06-01 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: Incomplete data is part of life and almost all areas of scientific studies. Users tend to skip certain fields when they fill out online forms; participants choose to ignore sensitive questions on surveys; sensors fail, resulting in the loss of certain readings; publicly viewable satellite map services have missing data in many mobile applications; and in privacy-preserving applications, the data is incomplete deliberately in order to preserve the sensitivity of some attribute values. Query processing is a fundamental problem in computer science, and is useful in a variety of applications. In this book, we mostly focus on the query processing over incomplete databases, which involves finding a set of qualified objects from a specified incomplete dataset in order to support a wide spectrum of real-life applications. We first elaborate the three general kinds of methods of handling incomplete data, including (i) discarding the data with missing values, (ii) imputation for the missing values, and (iii) just depending on the observed data values. For the third method type, we introduce the semantics of k-nearest neighbor (kNN) search, skyline query, and top-k dominating query on incomplete data, respectively. In terms of the three representative queries over incomplete data, we investigate some advanced techniques to process incomplete data queries, including indexing, pruning as well as crowdsourcing techniques.
Download or read book Content written by Kate Eichhorn and published by MIT Press. This book was released on 2022-05-10 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concise introduction to content and the content industry, from the early internet to the Instagram egg. From the time we roll out of bed to check overnight updates to our last posts, likes, and views of the previous day, we're consuming and producing content. But what does the term “content” even mean? When did it become ubiquitous? And at what cost? In this volume in the MIT Press Essential Knowledge series, Kate Eichhorn offers a concise introduction to content and the content industry, examining the far-reaching effects content has on culture, politics, and labor in a digital age. Eichhorn traces the evolution of our current understanding of content from the early internet to the current social mediaverse. The quintessential example of content, she says, is the Instagram egg—an image that imparted no information or knowledge and circulated simply for the sake of circulation. Eichhorn explores what differentiates user-generated content from content produced by compensated (although often undercompensated) workers; examines how fields from art and literature to journalism and politics have weathered the rise of the content industry; and investigates the increasing importance of artists’ “content capital”—the ability of artists, writers, and performers to produce content not about their work but about their status as artists.
Download or read book Lead the Work written by John W. Boudreau and published by John Wiley & Sons. This book was released on 2015-07-10 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A detailed look at the evolution of employment and its far-reaching implications Lead the Work takes an incisive look at the evolving nature of work, and how it's affecting management and productivity at the organizational level. Where getting things done once meant assigning it to an employee, today's leaders are increasingly at risk if they fail to recognize that talent can float into and out of an organization. Long-term employment has given way to medium- or short-term employment, marking the first step in severing the bond that once fixed an individual inside an organization. Getting work done by means other than an employee was once considered a fringe event, but now leading organizations are accepting and taking advantage of the notion that talent has shown itself to be mutable. This book explores this phenomenon in detail and provides a new roadmap to help managers navigate this new environment. The workplace has undergone many changes over the years, but the emerging trend away from traditional employment represents a massive shift that has profound implications for the business model of every organization, large or small. This book describes how management is changing, and how managers must adapt to survive. Examine the dispersed organization and the changing nature of employment Learn how work is becoming impermanent and individualized Find new strategies for managing and leading Get up to speed on the decision science for the new era Workplaces evolve like biological beings; only the strong survive, and it's the competitive edge that ensures continued success. Lead the Work describes the new landscape, and shows you how to adapt and thrive.
Download or read book Nomadic Mindset written by Lisa Thompson and published by eBookIt.com. This book was released on 2024-01-25 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: Embark on the Adventure of A Lifetime: Navigate the Future of Work with a Nomadic Spirit Imagine swapping your desk view for a window onto the world, your cubicle for a café in Paris, or a beach in Bali. Embrace a work lifestyle that encourages exploration, freedom, and limitless opportunities. "Nomadic Mindset: The Future of Digital Work" is your compass to navigating this brave new world, where the office is anywhere and everywhere. Dive into the heart of the nomadic movement with our thought-provoking Introduction and Chapter 1, unveiling how the steadfast work environment of yesterday has evolved into today's dynamic digital realm. Transition smoothly from a traditional office to a world where your work follows you, courtesy of insightful historical perspectives and the vibrant rise of the digital nomad. Delve into Chapter 2 to understand the essence of digital nomadism, including the mindset, the technological empowerment, and the geographical freedom that enable such a lifestyle. In Chapter 3, arm yourself with the essential digital tools and online platforms that bind the nomadic community and catalyze productivity and connection. Planning your adventure is no small feat. Our detailed Chapters 4 and 5 provide a blueprint for building a remote career and setting a course toward personal and professional fulfillment that sails beyond borders. Navigate the logistics in Chapter 6, where the complexities of legalities, visas, and financial planning are untangled. Yet, no journey is without its challenges. In Chapter 7, we divulge proven strategies to overcome isolation, burnout, and the unexpected hurdles of a nomadic life. Cultivating a global mindset becomes your superpower through Chapter 8's guidance on cultural sensitivity and adaptability. What does the surge of remote work mean for our societies? Chapter 9 elucidates the profound impacts on urban dynamics, economies, and environments. As we look toward the horizon in Chapter 10, anticipate the future trends that will continue to reshape the digital work landscape. Chapter 11 is your dose of inspiration - a collection of real-life stories from those who live their dream daily, proving the viability and vibrancy of a nomadic life. Finally, leave your indelible mark on the world by crafting your legacy in Chapter 12, engaging with a network of global thinkers and sharing your odyssey. Complete with comprehensive appendices providing essential resources and checklists, "Nomadic Mindset: The Future of Digital Work" is your all-in-one manual to a life less ordinary. The world awaits--are you ready to step into the limitless office of tomorrow?
Book Synopsis Cyberpreneur Philippines by : Raymond Calbay
Download or read book Cyberpreneur Philippines written by Raymond Calbay and published by PageJump Media. This book was released on 2015-10-17 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to start your own online business? The right time to do it is now. Cyberpreneur Philippines is your guide in launching an online business and growing it to profit. The book offers invaluable tips whether you're providing services, developing apps, or reselling products online. Straight from company CEOs, startup founders, and top freelancers, you'll learn how to plan your cyber business, develop ideas for apps and software products, and scale your business to more success, among others. "The book serves as an inspiration and as a manual for Filipinos to jump-start their online entrepreneurial journey." - Anton Diaz, Founder, Our Awesome Planet "This book is unlike any other. The best experts in the field talk about the most important topics on online entrepreneurship." - Jorge Azurin, Co-director, Founder Institute Manila & CEO, Horsepower.ph "It's the most comprehensive book on startups with a Filipino flavor." - Lyle Jover, Founder and CEO, Raket.ph
Book Synopsis The Subscription Playbook by : Robert Coorey, MBA
Download or read book The Subscription Playbook written by Robert Coorey, MBA and published by Robert Coorey. This book was released on 2023-09-12 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you tired of unpredictable cash flow in your business? Do you wish you could have a steady stream of customers that pay every month? The Subscription Playbook shows readers how to add subscription revenue to any business and protect from competitive threats. The book is a combination of Robert Coorey’s personal stories and best practices from large and small companies. It teaches how even the most traditional businesses, such as doctors’ offices, coffee shops, and restaurants, can add subscription billing to their business. You will learn: How almost any small business, even on a shoestring budget, can get started with adding subscription revenue. Exact steps and specific directions to introduce subscription revenue and enjoy predictable cash flow. The ten factors to protect a subscription business from the competition...and one little-known factor that is more powerful than the rest combined. Unusual ways to build a subscription business that is difficult to copy and highly defensible. How two different well-known hardware businesses completely shifted their business models and added software subscriptions. How to borrow concepts from computer games into your business to increase client engagement. If you’re looking to build the ultimate business where you have less competition and can sleep easy at night, The Subscription Playbook is for you. What Others Are Saying About Robert Coorey And This Book “One of the most influential online marketers around the globe." — The Huffington Post “An online marketing guru.” — Fast Company "A must-read for anyone thinking of subscription pricing in their business." - Gabby Leibovich, Co-Founder Catch, Scoopon, Eat Now “Robert lives his talk and is the real deal when it comes to sharing the best in the market. This book is exactly that. The best secrets and tips to build subscriptions that last. Highly recommended.” - Sam Cawthorn, Former Australian of the Year. Multiple International Best-Selling Author “Deeper client relationships and more predictable finances lie at the heart of every entrepreneur's dreams and subscription business models are the answer. Robert Coorey unpacks in detail the strategies and tactics needed to build a successful and sustainable subscription business” - Peter Sheahan, Best-Selling Author and C-Suite Advisor “If you are ready to finally understand how not just to scale a company but also how to attract investment, then this book is for you. Subscription works and the idea of creating a ‘moat’ around your business to keep customers engaged and happy is simply brilliant. It will show you how to create predictable cash flow and teach you the specific steps to make it happen. A must-read and one of the best business books I have read.” - Andrew Roberts, Award-Winning Business Coach and Advisor to Fast-Growth Companies “Robert Coorey makes an inarguable case for why subscription is the answer to your business’ financial wellbeing. Backed up with countless case studies and Coorey’s personal experiences, The Subscription Playbook is the playbook for the game you want to play and win.” - Tyler R. Tichelaar, PhD and Award-Winning Author of The Nomad Editor: Living the Lifestyle You Want, Doing Work You Love “Written in lively, engaging prose, chock-full of practical, real-world examples, and overflowing with actionable advice, this book has to be on the ‘must read’ list of every aspiring entrepreneur. Heartily recommended.” - Gary Bloomer, Marketing Advisor "The Subscription Playbook is packed with real stories and so many insights that I felt compelled to scribble notes on every page."- Rebekah Campbell, Entrepreneur and Author
Book Synopsis The Online Writer's Companion by : P. J. Aitken
Download or read book The Online Writer's Companion written by P. J. Aitken and published by Simon and Schuster. This book was released on 2016-10-04 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every year, millions of writers struggle to find work, and most make little more than spare change from the assignments they land. With the expansion of the online freelance marketplace, anyone with the right skills can learn to thrive and build a full-time career as a freelance writer. Author P. J. Aitken shares with readers what those skills are—the same skills that have earned him high levels of success on Upwork and other online freelance platforms. His tips include: Creating the perfect profile Writing winning proposals when bidding on writing jobs Garnering the rating system that will bring recognition and new clients Establishing long-term clients Outsourcing for the most efficient results Blogging—for pay! Navigating the best sites and avoiding pitfalls many writers fall into The Online Writer’s Companion is an unprecedented and indispensable guide for aspiring writers and authors of various materials and backgrounds, from bloggers to professional writers, students to retirees. It can even touch freelancers in other trades who want to hone their skills. By learning to make the most of a myriad of websites for freelance writers, readers will finally have the knowledge to succeed! Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Download or read book Optimarketing written by Robert Rosenthal and published by CreateSpace. This book was released on 2014-05-12 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Optimarketing is about optimizing every major aspect of your marketing. In "Optimarketing: Marketing Optimization to Electrify Your Business," Robert Rosenthal shares lessons learned from thousands of marketing tests, dozens of record-breaking campaigns, and more than a century of marketing history. Readers are treated to more than 75 original essays and 12 case examples on what it genuinely takes to optimize marketing results. Rosenthal, founder of the award-winning Contenteurs marketing agency, reveals:* A characteristic the best marketers have in common* What it took to achieve tenfold response rate improvement for a Fortune 1,000 marketer * The marketing component that matters most when swinging for the fences* How innovators optimize every major marketing element* What great marketing campaigns have in common* Organic ways to grow groundbreaking marketing ideas* The marketing technique that almost always raises response rates* How to easily and quickly run high-impact marketing tests* Tips on rapidly evolving your optimal marketing mix* How to turn your website into a bigger revenue driver* Techniques to beat successful marketing approaches in measurable terms * What it takes to optimize your marketing content across media - including social* Strategies and tactics to optimize lead generation and one-step selling* What every marketer should know about concepts, copy, and graphic design* How to build a reliable "marketing machine" * A special section, "The Mind of the Optimarketer""Optimarketing: Marketing Optimization to Electrify Your Business" is required reading for everyone out to optimize their marketing. Discover how to transform your marketing outcomes, run the most profitable marketing of your career, and make your work more fulfilling.
Download or read book Raw Deal written by Steven Hill and published by St. Martin's Press. This book was released on 2015-10-20 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What's going to happen to my job?" That's what an increasing number of anxious Americans are asking themselves. The US workforce, which has been one of the most productive and wealthiest in the world, is undergoing an alarming transformation. Increasing numbers of workers find themselves on shaky ground, turned into freelancers, temps and contractors. Even many full-time and professional jobs are experiencing this precarious shift. Within a decade, a near-majority of the 145 million employed Americans will be impacted. Add to that the steamroller of automation, robots and artificial intelligence already replacing millions of workers and projected to "obsolesce" millions more, and the jobs picture starts looking grim. Now a weird yet historic mash-up of Silicon Valley technology and Wall Street greed is thrusting upon us the latest economic fraud: the so-called "sharing economy," with companies like Uber, Airbnb and TaskRabbit allegedly "liberating workers" to become "independent" and "their own CEOs," hiring themselves out for ever-smaller jobs and wages while the companies profit. But this "share the crumbs" economy is just the tip of a looming iceberg that the middle class is drifting toward. Raw Deal: How the "Uber Economy" and Runaway Capitalism Are Screwing American Workers,by veteran journalist Steven Hill, is an exposé that challenges conventional thinking, and the hype celebrating this new economy, by showing why the vision of the "techno sapien" leaders and their Ayn Rand libertarianism is a dead end. In Raw Deal, Steven Hill proposes pragmatic policy solutions to transform the US economy and its safety net and social contract, launching a new kind of deal to restore power back into the hands of American workers.
Book Synopsis The Silicon Valley Challenge by : Christoph Keese
Download or read book The Silicon Valley Challenge written by Christoph Keese and published by Verlagsgruppe Random House GmbH. This book was released on 2016-10-17 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Insider Report from the Centre of the Digital Universe Silicon Valley shook the European economy to its core. American technology companies are the big winners of digitization. With the capacity to reach billions of people, they are aggressively making inroads into traditional industries. Digital Disruption poses a major threat to European industries such as: automotive, retail, logistics, healthcare, pharmaceuticals, banks, insurance companies and chemicals. No sector is spared from the onslaught of Silicon Valley - with dramatic consequences for workers in Europe. Who is behind Silicon Valley’s enormous success? How do the founders and investors think? Where does all the money come from? Why are their universities so successful? In short: How does Silicon Valley function? Christoph Keese, a Berlin-based author and top executive of Axel Springer, the highly digitalized publishing house, lived and worked in Silicon Valley for half a year on behalf of his company. He wrote an account of his experiences in this book. It is a gripping narrative written from the epicenter of the 21st Century: vivid, memorable and well-informed. His book has become a bestseller in Germany. It is now available in English for the first time.
Book Synopsis The Internet as a Technology-Based Ecosystem by : Nigel Walton
Download or read book The Internet as a Technology-Based Ecosystem written by Nigel Walton and published by Springer. This book was released on 2017-05-04 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines and critiques classical approaches to strategic analysis, whilst exploring alternative methods which utilise ecosystem and platform concepts, as well as chaos and complexity theories. The innovative study provides a critique of the neoclassical Newtonian school of strategy, and proves it to be largely inappropriate as a decision-making methodology in today’s internet-based market. By developing a new biological hydrothermal vent model in which analogical comparisons are made with the Information Communication Technology (ICT) sector, the chapters challenge existing paradigms of competitive advantage and analyse the extent to which the Internet can be considered to be an ecosystem in its own right. The Internet as a Technology-Based Eco-System offers a range of alternative models and analytical frameworks for the analysis of internet-based technology companies in the twenty-first century, creating a valuable tool for students and academics undertaking research in strategy, technology and electronic engineering.
