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Dominar El Marketing Es Facil
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Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Book Synopsis Marketing directo con sentido común by : Drayton Bird
Download or read book Marketing directo con sentido común written by Drayton Bird and published by Ediciones Díaz de Santos. This book was released on 1989 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Comunicación corporativa: Claves y escenarios by : Carmen Costa-Sánchez
Download or read book Comunicación corporativa: Claves y escenarios written by Carmen Costa-Sánchez and published by Editorial UOC. This book was released on 2015-07-31 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Todo comunica. Este es el axioma básico de la comunicación, también para las organizaciones. Comunicación corporativa. Claves y escenarios constituye un manual transversal y necesario, que actualiza y estudia las claves, los elementos de interés y las distintas vertientes que comprende la comunicación corporativa en el contexto actual. Los autores y autoras de este manual son grandes conocedores de cada uno de los ámbitos de especialización referidos y, por lo tanto, las voces más adecuadas para explicar cómo la función de comunicación puede optimizarse en las organizaciones. Comunicación interna, comunicación interpersonal, comunicación de crisis, comunicación y responsabilidad social corporativa o comunicación online son solo algunos de los temas abordados. Su mirada analiza las tradicionales y nuevas necesidades que afectan a la comunicación corporativa y la mejor manera de resolverlas. El libro resulta comprehensivo, actual y necesario para alumnos, investigadores y profesores, gerentes y directores de comunicación y, en general, para todos los interesados en este ámbito profesional y del saber.
Download or read book Go Pro written by Eric Worre and published by . This book was released on 2013 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over twenty years ago, Worre began focusing on developing the skills to become a network marketing expert. Now he shares his wisdom in a guide that will ignite your passion for this profession and help you make the decision to create the life of your dreams. He shows you how to find prospects, present your product, help them become customers or distributors, and much more.
Book Synopsis The Unemployed Millionaire by : Matt Morris
Download or read book The Unemployed Millionaire written by Matt Morris and published by John Wiley & Sons. This book was released on 2009-09-22 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: A self-made millionaire shows you how to make millions while living life on your own terms At just eighteen years old, Matt Morris founded his first marketing business. At twenty, he dropped out of college to pursue business full-time. At twenty-one, he was homeless and deeply in debt, living out of his car. It was then that he made a life-changing decision to re-invent himself and his career. By twenty-nine, Matt was a self-made millionaire. How did he do it? In The Unemployed Millionaire, Morris reveals how he turned his life around and shatters the myth that it takes money to make money. Thanks to the Internet explosion and the ease of global trade, it is possible for anyone to start a business and market their products worldwide to millions of customers. Here, Morris unlocks the secrets and provides you with the specific moneymaking formula he used to turn his ideas into a fortune. Equips you with a step-by-step formula for turning your great idea into a million-dollar business in as little as twelve months Proves you don’t have to be smart, lucky, or rich to make millions Gives you the specific success principles all millionaires follow Author Matt Morris is an internationally recognized speaker who selectively mentors other entrepreneurs, traveling the world, working very little, and earning millions in the process With a foreword by Les Brown, motivational speaker, bestselling author, and television personality If you're serious about earning millions without working your fingers to the bone, The Unemployed Millionaire gives you the powerful strategies needed to turn your dreams into a reality.
Book Synopsis The Data Warehouse Toolkit by : Ralph Kimball
Download or read book The Data Warehouse Toolkit written by Ralph Kimball and published by John Wiley & Sons. This book was released on 2011-08-08 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: This old edition was published in 2002. The current and final edition of this book is The Data Warehouse Toolkit: The Definitive Guide to Dimensional Modeling, 3rd Edition which was published in 2013 under ISBN: 9781118530801. The authors begin with fundamental design recommendations and gradually progress step-by-step through increasingly complex scenarios. Clear-cut guidelines for designing dimensional models are illustrated using real-world data warehouse case studies drawn from a variety of business application areas and industries, including: Retail sales and e-commerce Inventory management Procurement Order management Customer relationship management (CRM) Human resources management Accounting Financial services Telecommunications and utilities Education Transportation Health care and insurance By the end of the book, you will have mastered the full range of powerful techniques for designing dimensional databases that are easy to understand and provide fast query response. You will also learn how to create an architected framework that integrates the distributed data warehouse using standardized dimensions and facts.
Book Synopsis A New Reference Grammar of Modern Spanish by : John Butt
Download or read book A New Reference Grammar of Modern Spanish written by John Butt and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt: (abridged and revised) This reference grammar offers intermediate and advanced students a reason ably comprehensive guide to the morphology and syntax of educated speech and plain prose in Spain and Latin America at the end of the twentieth century. Spanish is the main, usually the sole official language of twenty-one countries,} and it is set fair to overtake English by the year 2000 in numbers 2 of native speakers. This vast geographical and political diversity ensures that Spanish is a good deal less unified than French, German or even English, the latter more or less internationally standardized according to either American or British norms. Until the 1960s, the criteria of internationally correct Spanish were dictated by the Real Academia Espanola, but the prestige of this institution has now sunk so low that its most solemn decrees are hardly taken seriously - witness the fate of the spelling reforms listed in the Nuevas normas de prosodia y ortograjia, which were supposed to come into force in all Spanish-speaking countries in 1959 and, nearly forty years later, are still selectively ignored by publishers and literate persons everywhere. The fact is that in Spanish 'correctness' is nowadays decided, as it is in all living languages, by the consensus of native speakers; but consensus about linguistic usage is obviously difficult to achieve between more than twenty independent, widely scattered and sometimes mutually hostile countries. Peninsular Spanish is itself in flux.
Book Synopsis The Sales Development Playbook by : Trish Bertuzzi
Download or read book The Sales Development Playbook written by Trish Bertuzzi and published by . This book was released on 2016 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: A book to help companies find customers and create repeatable sales by developing effective inside sales organizations and development strategies.
Download or read book Chase One Rabbit written by David Parrish and published by eBook Partnership. This book was released on 2015-05-18 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: "e;Marketing en minutos en tu movil..."e;Chase One Rabbit habla de marketing; del marketing bien centrado. El libro te ayudara a comprender tu propio negocio y a crear estrategias que te ayudaran a venderlo de la mejor manera posible. Combina historias inspiradoras con tecnicas practicas, ofreciendo a emprendedoras y emprendedores creativos las herramientas necesarias para que sus negocios tengan aun mas exito; gracias al marketing estrategico.?Como vender? es una pregunta que nos llevamos haciendo mucho tiempo. David Parrish, consultor y formador internacional, nos ilustra con mensajes sobre venta estrategica y marketing, dibujando historias desde su propia experiencia como emprendedor. Tambien comparte casos de exito reales de algunos de sus clientes.Chase One Rabbit se ha ideado como e-book. Todas las secciones son breves, con el objetivo de ayudarte a crear tu propio plan de marketing estrategico. Cada tema incluye un apartado "e;que hacer ahora"e; y conexiones con otros temas, para que te sea facil definir tus propios objetivos y sacar el maximo provecho de tu negocio creativo.Esto no va de publicidad. Un enfoque de marketing inteligente no tiene que ser caro ni ostentoso. Se trata de comprender tu negocio, centrarlo y reflexionar para desarrollar una estrategia de venta clara y aplicar tecnicas para aumentar el exito, la rentabilidad y tu posicion en el mercado. Chase One Rabbit te ensenara como hacerlo...Conoceras la fuerza del marketing del chismorreo y los beneficios de las recomendaciones boca a oreja. Comprenderas la diferencia entre el marketing estrategico y operativo; entre la comunicacion de marketing y una estrategia sincronizada y simple.Las ventas y el marketing deberian fluir conjuntamente, apoyadas en una estrategia de marketing que sea unica para tu negocio, sector y audiencia. David te plantea cuestiones y analiza ejemplos, creando un kit de herramientas que te ayudara a desarrollar tu propia estrategia de marketing con tecnicas de precision y un discurso pulido.El libro te animara a pensar sobre estrategia y venta, beneficios y marketing de precision. Manteniendote "e;autentico"e; conseguiras que la venta no sea un incordio, y comprenderas que estas vendiendo y porque tus clientes lo quieren. Te ayudara a definir el valor de tu producto o servicio y te sugerira ideas y maneras constructivas de conseguirlo. Te hara pensar sobre mercados locales, nacionales e internacionales. En esta era de marketing digital y de internet, tienes que asegurarte de escoger las mejores herramientas.Tambien abarca las complejidades especificas de dirigir un negocio creativo; como trabajar en un sector que te apasiona, valorar tu trabajo, escoger los clientes adecuados, promocionarte de manera eficaz y hacer que el negocio sea rentable y exitoso.Cada una de las 63 secciones te sugiere algo para reflexionar, y te recomienda acciones que puedes hacer al momento para mejorar tu negocio. Es practico y progresivo y esta disenado para empresas grandes o pequenas - desde startups hasta empresas consolidadas, organizaciones culturales o artisticas o personas emprendedoras creativas - con abundantes ideas e inspiracion en las que sumergirte cada dia.David Parrish ha trabajado por todo el mundo con personas emprendedoras creativas, pequenas empresas, PYMEs digitales, organizaciones artisticas y agencias de apoyo al emprendimiento. Ha trabajado con cientos de empresas en mas de 30 paises. Es especialista en industrias creativas y digitales, ayudando a las personas emprendedoras a emplear la creatividad en sus negocios, para trazar e implementar nuevos modelos de negocio y estrategias de marketing inteligentes.Chase One Rabbit es su segundo libro, que sigue al aclamado "e;T-Shirts and Suits: A Guide to the Business of Creativity"e; (traducido al castellano como Camisetas y Corbatas: Una Guia para los Negocios Creativos), que ha sido traducido y publicado en siete paises.
Book Synopsis The 22 Immutable Laws of Branding by : Al Ries
Download or read book The 22 Immutable Laws of Branding written by Al Ries and published by Harper Collins. This book was released on 2009-10-06 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
Book Synopsis Infrastructure by : Brett M. Frischmann
Download or read book Infrastructure written by Brett M. Frischmann and published by Oxford University Press. This book was released on 2013-01-01 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Infrastructure resources are the subject of many contentious public policy debates, including what to do about crumbling roads and bridges, whether and how to protect our natural environment, energy policy, even patent law reform, universal health care, network neutrality regulation and the future of the Internet. Each of these involves a battle to control infrastructure resources, to establish the terms and conditions under which the public receives access, and to determine how the infrastructure and various dependent systems evolve over time. Infrastructure: The Social Value of Shared Resources devotes much needed attention to understanding how society benefits from infrastructure resources and how management decisions affect a wide variety of interests. The book links infrastructure, a particular set of resources defined in terms of the manner in which they create value, with commons, a resource management principle by which a resource is shared within a community. The infrastructure commons ideas have broad implications for scholarship and public policy across many fields ranging from traditional infrastructure like roads to environmental economics to intellectual property to Internet policy. Economics has become the methodology of choice for many scholars and policymakers in these areas. The book offers a rigorous economic challenge to the prevailing wisdom, which focuses primarily on problems associated with ensuring adequate supply. The author explores a set of questions that, once asked, seem obvious: what drives the demand side of the equation, and how should demand-side drivers affect public policy? Demand for infrastructure resources involves a range of important considerations that bear on the optimal design of a regime for infrastructure management. The book identifies resource valuation and attendant management problems that recur across many different fields and many different resource types, and it develops a functional economic approach to understanding and analyzing these problems and potential solutions.
Book Synopsis Finanzas para todos (ICADE) by : José Luis Martín
Download or read book Finanzas para todos (ICADE) written by José Luis Martín and published by Editorial Almuzara. This book was released on 2011-05 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Una recopilación de los conceptos financieros que todo profesional debe conocer.
Download or read book My Plain Jane written by Cynthia Hand and published by HarperCollins. This book was released on 2018-06-26 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Move over, Charlotte Brontë. The authors of the New York Times bestselling My Lady Jane put an irreverent spin on Jane Eyre—a fantastical tale of mischief, romance, and supernatural mayhem perfect for fans of The Princess Bride or A Gentleman’s Guide to Vice and Virtue. You may think you know the story. Penniless orphan Jane Eyre begins a new life as a governess at Thornfield Hall, where she meets one dark, brooding Mr. Rochester—and, Reader, she marries him. Or does she? Prepare for an adventure of Gothic proportions, in which all is not as it seems, a certain gentleman is hiding more than skeletons in his closets, and one orphan Jane Eyre, aspiring author Charlotte Brontë, and supernatural investigator Alexander Blackwood are about to be drawn together on the most epic ghost hunt this side of Wuthering Heights.
Book Synopsis Bitcoin en Español: Guía Completa para Comenzar a Ganar Dinero con las Criptomonedas, Dominar el Trading y Entender los Conceptos del Blockchain by : Estefano Smith
Download or read book Bitcoin en Español: Guía Completa para Comenzar a Ganar Dinero con las Criptomonedas, Dominar el Trading y Entender los Conceptos del Blockchain written by Estefano Smith and published by Brimar. This book was released on 2024-02-22 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Descubre el universo de las criptomonedas con "Invertir y Negociar con Bitcoin". Desde el auge del Bitcoin hasta estrategias avanzadas de inversión, esta guía proporciona conocimientos esenciales para navegar el mundo de las criptomonedas con confianza. Exploramos el impacto histórico del Bitcoin y su creador, Satoshi Nakamoto. Detallamos el funcionamiento del blockchain y cómo comenzar con Bitcoin, desde la creación de una billetera hasta estrategias de almacenamiento seguro. Sumérgete en estrategias de inversión y trading, con recomendaciones de plataformas. Aprende análisis técnico y fundamental para tomar decisiones informadas y evaluar factores externos. Priorizamos la seguridad en la prevención de riesgos, explorando medidas clave. Proyectamos el futuro de Bitcoin, desde tendencias actuales hasta posibles cambios regulatorios. La conclusión recopila puntos clave, animando a los lectores a explorar el mundo de las criptomonedas con confianza. Referencias adicionales y comunidades ofrecen oportunidades continuas de aprendizaje. "Invertir y Negociar con Bitcoin" es la guía definitiva para dominar el trading de Bitcoin y entender el futuro digital.
Download or read book The Charge written by Brendon Burchard and published by Simon and Schuster. This book was released on 2012-05-15 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the #1 "New York Times" bestseller "The Millionaire Messenger," an electrifying book that provides the keys to motivation to satisfy the most essential creative and intellectual needs.
Download or read book Cosmos Latinos written by Andrea L. Bell and published by Wesleyan University Press. This book was released on 2003-07-31 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first-ever collection of Latin American science fiction in English.
Book Synopsis The Farming of Bones by : Edwidge Danticat
Download or read book The Farming of Bones written by Edwidge Danticat and published by Soho Press. This book was released on 1998 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the acclaimed author of "Krik? Krak!". 1937: On the Dominican side of the Haiti border, Amabelle, a maid to the young wife of an army colonel falls in love with sugarcane cutter Sebastien. She longs to become his wife and walk into their future. Instead, terror unfolds them. But the story does not end here: it begins.
