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Author : Man Yee Cheung
Publisher :
ISBN 13 :
Total Pages : 348 pages
Book Rating : 4.:/5 (776 download)
Download or read book Do People Believe Electronic Word-of-mouth? written by Man Yee Cheung and published by . This book was released on 2006 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Elvira Ismagilova
Publisher : Springer
ISBN 13 : 3319524593
Total Pages : 148 pages
Book Rating : 4.3/5 (195 download)
Download or read book Electronic Word of Mouth (eWOM) in the Marketing Context written by Elvira Ismagilova and published by Springer. This book was released on 2017-02-15 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between traditional and online WOM. The book examines why people engage in eWOM communications, but also how consumers evaluate its persuasiveness. It also looks at the effects of eWOM. The book identifies current gaps in the eWOM research, but also highlights future directions for this growing field. eWOM is an important marketing technique in brand communications, and it plays an important role in modern e-commerce. Marketers become extremely interested in enhancing the power of eWOM developing loyalty programs and building brands. Studying the effect of eWOM can be beneficial for companies. This book should be a good resource for scholars and practitioners that need to understand the pervasive effects of eWOM.
Author : Cherniece J. Plume
Publisher : Chandos Publishing
ISBN 13 : 008101757X
Total Pages : 184 pages
Book Rating : 4.0/5 (81 download)
Download or read book Social Media in the Marketing Context written by Cherniece J. Plume and published by Chandos Publishing. This book was released on 2016-09-30 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that is highly focused on the nature and boundaries of social media. The changing behaviour of consumers, variety of platforms and changing culture indicates that much of the research around this topic is still highly fragmented. Social Media in the Marketing Context: A State of the Art Analysis and Future Directions provides a comprehensive overview of the current literature surrounding social media and the marketing discipline, highlighting future development opportunities in both knowledge and practice. includes extensive literature search on social media in the context of the marketing discipline provides key areas for future research and recommendations for practitioners shows the importance for marketers of understanding individual behaviour on social media
Author : Wolfgang Weitzl
Publisher : Springer
ISBN 13 : 3658158891
Total Pages : 385 pages
Book Rating : 4.6/5 (581 download)
Download or read book Measuring Electronic Word-of-Mouth Effectiveness written by Wolfgang Weitzl and published by Springer. This book was released on 2016-10-04 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wolfgang Weitzl introduces a novel perspective for measuring consumer trust in eWOM by applying a rigid scale development process. In doing so, the research aims to set new methodical standards for developing reliable, valid and practicable research instruments. Most importantly, however, the research offers valuable insights into the nature and role of consumer-initiated vs. marketer-initiated online communication in an intercultural context by conducting a series of qualitative and quantitative surveys using samples from three countries.
Author : Shu-Chuan Chu
Publisher : Routledge
ISBN 13 : 0429780362
Total Pages : 168 pages
Book Rating : 4.4/5 (297 download)
Download or read book Electronic Word of Mouth as a Promotional Technique written by Shu-Chuan Chu and published by Routledge. This book was released on 2020-04-17 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent years have seen digital advertising grow to the point where it will soon overtake television as the no. 1 advertising medium. In the online environment, consumers interact and share their thoughts on brands and their experiences using them. These electronic word-of-mouth (eWOM) communications have become a very important to the success of products. In today’s cluttered environment, it is especially important to study how the practice of eWOM advertising operates, and how marketers can influence eWOM in social media and other online sites. This volume starts with a chapter on the current state of knowledge on eWOM and then turns its attention to current research articles on a variety of eWOM formats. These include the posting of selfies on social media, the influence of review types on consumer perception and purchase intention, the effects of preannouncement messages, and how user-generated content can be used to induce effectiveness of eWOM on social media. The relationship of eWOM to brand building is emphasized in several of the chapters. This book was originally published as a special issue of the International Journal of Advertising.
Author : Khosrow-Pour, D.B.A., Mehdi
Publisher : IGI Global
ISBN 13 : 1591408008
Total Pages : 1350 pages
Book Rating : 4.5/5 (914 download)
Download or read book Encyclopedia of E-Commerce, E-Government, and Mobile Commerce written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2006-03-31 with total page 1350 pages. Available in PDF, EPUB and Kindle. Book excerpt: [Administration (référence électronique)].
Author : Miltiadis D. Lytras
Publisher : Springer Science & Business Media
ISBN 13 : 364204753X
Total Pages : 632 pages
Book Rating : 4.6/5 (42 download)
Download or read book Visioning and Engineering the Knowledge Society - A Web Science Perspective written by Miltiadis D. Lytras and published by Springer Science & Business Media. This book was released on 2009-09-29 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, in conjunction with the volume CCIS 49, constitutes the refereed proceedings of the Second World Summit, WSKS 2009, held in Chania, Crete, Greece, in September 2008. The 62 revised full papers presented were carefully reviewed and selected from 256 submissions. The papers are deal with information technologies - knowledge management systems - e-business and business, organizational and inter-organizational information systems for the Knowledge Society, knowledge, learning, education, learning technologies and e-learning for the Knowledge Society, social and humanistic computing for the Knowledge Society – emerging technologies for the society and the humanity, culture and cultural heritage - technology for culture management - management of tourism and entertainment - tourism networks in the Knowledge Society, e-government and e-democracy in the Knowledge Society, innovation, sustainable development and strategic management for the Knowledge Society, service science, management, engineering, and technology, intellectual and human capital development in the Knowledge Society, advanced applications for environmental protection and green economy management, future prospects for the Knowledge Society: from foresight studies to projects and public policies, technologies and business models for the creative industries.
Author : Dinis, Maria Gorete
Publisher : IGI Global
ISBN 13 : 1799870979
Total Pages : 389 pages
Book Rating : 4.7/5 (998 download)
Download or read book Impact of New Media in Tourism written by Dinis, Maria Gorete and published by IGI Global. This book was released on 2021-02-19 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism consumers are increasingly demanding and seek to base their travel decision-making process on relevant and credible tourism information. In recent years, user-generated content on social media, the opinion of travel bloggers, and entertainment programs in the media have influenced the public's travel purchasing behavior and acted as a driving force for the development of tourism products, such as film tourism. It also has played a role in the evolution and development of marketing, giving rise to new applications, as in the case of digital and influence marketing. On the other hand, tourism organizations and destination management organizations face major challenges in communicating the attributes of a tourism product, since this cannot be experienced before consumption. Thus, they need to know how and in which means or platforms of communication they can inform potential consumers. Impact of New Media in Tourism provides theoretical and practical contributions in tourism and communication including current research on the influence of new media and the active role of consumers in tourism. With a focus on decision making and increasing the visibility of products and destinations, the book provides support for tourism agencies and organizations around the world. Covering themes that include digital marketing, social media, and online branding, this book is essential for professionals, academicians, researchers, and students working or studying in the field of tourism and hospitality management, marketing, advertising, and media and communications.
Author : Xiao Hu
Publisher :
ISBN 13 :
Total Pages : 234 pages
Book Rating : 4.:/5 (98 download)
Download or read book ASSESSING SOURCE CREDIBILITY ON SOCIAL MEDIA written by Xiao Hu and published by . This book was released on 2015 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Then again, why people believe these social media sources to be credible and spread these rumors like they are real news? Now, what if a real sports writer, or AP or ESPN reporter publicized Bryant's retirement instead of, say, a makeup artist or a mechanical engineering scientist? Whose words sound more credible? Again, if we are talking about makeup and beauty, does a post by a makeup artist make it more authoritative and credible to you? The platform provided by interactive technology does accelerate information diffusion and then increase communication effect, but most of the time, communication effect on social media is more hinged on "hubs"-individuals more connected and visible in the networks (Barabasi, 2002). Thus, the credibility of these hub-sources is more critical to both academia and practitioners in marketing.
Author : Ahmed, Elsadig Musa
Publisher : IGI Global
ISBN 13 :
Total Pages : 479 pages
Book Rating : 4.3/5 (693 download)
Download or read book Developing Digital Inclusion Through Globalization and Digitalization written by Ahmed, Elsadig Musa and published by IGI Global. This book was released on 2024-08-01 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: The nexus between globalization and digitalization presents unprecedented opportunities and complex challenges in today's rapidly evolving digital landscape. As the world becomes increasingly interconnected, there is a pressing need to understand how these forces interact to shape our economies, societies, and environment. However, existing knowledge gaps hinder our ability to harness their full potential for sustainable development. Developing Digital Inclusion Through Globalization and Digitalization addresses this critical issue by comprehensively analyzing the relationship between globalization and digitalization. This book serves as a roadmap for policymakers, industry leaders, academics, and international organizations seeking to navigate the complexities of the digital age and leverage globalization and digitalization for sustainable development.
Author : Masatoshi Yoshikawa
Publisher : Springer
ISBN 13 : 3642145892
Total Pages : 489 pages
Book Rating : 4.6/5 (421 download)
Download or read book Database Systems for Advanced Applications written by Masatoshi Yoshikawa and published by Springer. This book was released on 2010-08-17 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the workshop proceedings of the 15th International Conference on Database Systems for Advanced Applications, DASFAA 2010, held in Tsukuba, Japan, in April 2010. The volume contains six workshops, each focusing on specific research issues that contribute to the main themes of the DASFAA conference: The First International Workshop on Graph Data Management: Techniques and Applications (GDM 2010), The Second International Workshop on Benchmarking of Database Management Systems and Data-Oriented Web Technologies (BenchmarkX'10); The Third International Workshop on Managing Data Quality in Collaborative Information Systems (MCIS2010), The Workshop on Social Networks and Social Media Mining on the Web (SNSMW2010), The Data Intensive eScience Workshop (DIEW 2010), and The Second International Workshop on Ubiquitous Data Management (UDM2010).
Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1668445042
Total Pages : 1907 pages
Book Rating : 4.6/5 (684 download)
Download or read book Research Anthology on Business Continuity and Navigating Times of Crisis written by Management Association, Information Resources and published by IGI Global. This book was released on 2022-01-07 with total page 1907 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the COVID-19 pandemic caused a halt in global society, many business leaders found themselves unprepared for the unprecedented change that swept across industry. Whether the need to shift to remote work or the inability to safely conduct business during a global pandemic, many businesses struggled in the transition to the “new normal.” In the wake of the pandemic, these struggles have created opportunities to study how businesses navigate these times of crisis. The Research Anthology on Business Continuity and Navigating Times of Crisis discusses the strategies, cases, and research surrounding business continuity throughout crises such as pandemics. This book analyzes business operations and the state of the economy during times of crisis and the leadership involved in recovery. Covering topics such as crisis management, entrepreneurship, and business sustainability, this four-volume comprehensive major reference work is a valuable resource for managers, CEOs, business leaders, entrepreneurs, professors and students of higher education, researchers, and academicians.
Author : Leonard Barolli
Publisher : Springer Nature
ISBN 13 : 303140971X
Total Pages : 554 pages
Book Rating : 4.0/5 (314 download)
Download or read book Advances in Intelligent Networking and Collaborative Systems written by Leonard Barolli and published by Springer Nature. This book was released on 2023-08-28 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the fast development of the Internet, we are experiencing a shift from the traditional sharing of information and applications as the main purpose of the Web to an emergent paradigm, which locates people at the very center of networks and exploits the value of people's connections, relations, and collaboration. Social networks are also playing a major role in the dynamics and structure of intelligent Web-based networking and collaborative systems. Virtual campuses, virtual communities, and organizations strongly leverage intelligent networking and collaborative systems by a great variety of formal and informal electronic relations, such as business-to-business, peer-to-peer, and many types of online collaborative learning interactions, including the emerging e-learning systems. This has resulted in entangled systems that need to be managed efficiently and in an autonomous way. In addition, latest and powerful technologies based on grid and wireless infrastructure as well as cloud computing are currently enhancing collaborative and networking applications a great deal but also facing new issues and challenges. The principal purpose of the research and development community is to stimulate research that will lead to the creation of responsive environments for networking and, at longer term, the development of adaptive, secure, mobile, and intuitive intelligent systems for collaborative work and learning. The aim of the book is to provide latest research findings, innovative research results, methods and development techniques from both theoretical and practical perspectives related to intelligent social networks and collaborative systems, intelligent networking systems, mobile collaborative systems, secure intelligent cloud systems, etc., as well as to reveal synergies among various paradigms in such a multi-disciplinary field intelligent collaborative systems.
Author : Le Thanh Tung
Publisher : Springer Nature
ISBN 13 : 9819754526
Total Pages : 313 pages
Book Rating : 4.8/5 (197 download)
Download or read book Disruptive Technology and Business Continuity written by Le Thanh Tung and published by Springer Nature. This book was released on with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rathore, Sumangla
Publisher : IGI Global
ISBN 13 : 1466694505
Total Pages : 360 pages
Book Rating : 4.4/5 (666 download)
Download or read book Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace written by Rathore, Sumangla and published by IGI Global. This book was released on 2015-08-28 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the growth of information technology—and the Internet in particular—many new communication channels and platforms have emerged. These platforms are focused on being not only user friendly, but also highly interactive, providing many unique ways to create and distribute content. Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace explores the way these new channels and platforms affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing. Featuring a special emphasis on social media, blogging, viral marketing, and other forms of e-communication, this timely reference source is essential for students, researchers, academics, and marketing practitioners.
Author : Alhamzah Alnoor
Publisher : Springer Nature
ISBN 13 : 9811965099
Total Pages : 336 pages
Book Rating : 4.8/5 (119 download)
Download or read book Artificial Neural Networks and Structural Equation Modeling written by Alhamzah Alnoor and published by Springer Nature. This book was released on 2022-11-19 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book goes into a detailed investigation of adapting artificial neural network (ANN) and structural equation modeling (SEM) techniques in marketing and consumer research. The aim of using a dual-stage SEM and ANN approach is to obtain linear and non-compensated relationships because the ANN method captures non-compensated relationships based on the black box technology of artificial intelligence. Hence, the ANN approach validates the results of the SEM method. In addition, such the novel emerging approach increases the validity of the prediction by determining the importance of the variables. Consequently, the number of studies using SEM-ANN has increased, but the different types of study cases that show customization of different processes in ANNs method combination with SEM are still unknown, and this aspect will be affecting to the generation results. Thus, there is a need for further investigation in marketing and consumer research. This book bridges the significant gap in this research area. The adoption of SEM and ANN techniques in social commerce and consumer research is massive all over the world. Such an expansion has generated more need to learn how to capture linear and non-compensatory relationships in such area. This book would be a valuable reading companion mainly for business and management students in higher academic organizations, professionals, policy-makers, and planners in the field of marketing. This book would also be appreciated by researchers who are keenly interested in social commerce and consumer research.
Author : Constantine Stephanidis
Publisher : Springer Nature
ISBN 13 : 303136001X
Total Pages : 714 pages
Book Rating : 4.0/5 (313 download)
Download or read book HCI International 2023 Posters written by Constantine Stephanidis and published by Springer Nature. This book was released on 2023-07-08 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt: The five-volume set CCIS 1832-1836 contains the extended abstracts of the posters presented during the 25th International Conference on Human-Computer Interaction, HCII 2023, which was held as a hybrid event in Copenhagen, Denmark, in July 2023. The total of 1578 papers and 396 posters included in the 47 HCII 2023 proceedings volumes were carefully reviewed and selected from the 7472 contributions.The posters presented in these five volumes are organized in topical sections as follows: Part I: HCI Design: Theoretical Approaches, Methods and Case Studies; Multimodality and Novel Interaction Techniques and Devices; Perception and Cognition in Interaction; Ethics, Transparency and Trust in HCI; User Experience and Technology Acceptance Studies.Part II: Supporting Health, Psychological Wellbeing, and Fitness; Design for All, Accessibility and Rehabilitation Technologies; Interactive Technologies for the Aging Population.Part III: Interacting with Data, Information and Knowledge; Learning and Training Technologies; Interacting with Cultural Heritage and Art.Part IV: Social Media: Design, User Experiences and Content Analysis; Advances in eGovernment Services; eCommerce, Mobile Commerce and Digital Marketing: Design and Customer Behavior; Designing and Developing Intelligent Green Environments; (Smart) Product Design.Part V: Driving Support and Experiences in Automated Vehicles; eXtended Reality: Design, Interaction Techniques, User Experience and Novel Applications; Applications of AI Technologies in HCI.
