Distracted from Meaning

Download Distracted from Meaning PDF Online Free

Author :
Publisher : Bloomsbury Publishing
ISBN 13 : 1350172677
Total Pages : 249 pages
Book Rating : 4.3/5 (51 download)

DOWNLOAD NOW!


Book Synopsis Distracted from Meaning by : Tiger C. Roholt

Download or read book Distracted from Meaning written by Tiger C. Roholt and published by Bloomsbury Publishing. This book was released on 2022-10-20 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: When our smartphones distract us, much more is at stake than a momentary lapse of attention. Our use of smartphones can interfere with the building-blocks of meaningfulness and the actions that shape our self-identity. By analyzing social interactions and evolving experiences, Roholt reveals the mechanisms of smartphone-distraction that impact our meaningful projects and activities. Roholt's conception of meaning in life draws from a disparate group of philosophers - Susan Wolf, John Dewey, Hubert Dreyfus, Martin Heidegger, and Albert Borgmann. Central to Roholt's argument are what Borgmann calls focal practices: dinners with friends, running, a college seminar, attending sporting events. As a recurring example, Roholt develops the classification of musical instruments as focal things, contending that musical performance can be fruitfully understood as a focal practice. Through this exploration of what generates meaning in life, Roholt makes us rethink the place we allow smartphones to occupy in the everyday. But he remains cautiously optimistic. This thoughtful, needed interrogation of smartphones shows how we can establish a positive role for technologies within our lives.

Design for Life

Download Design for Life PDF Online Free

Author :
Publisher : Taylor & Francis
ISBN 13 : 1315312522
Total Pages : 297 pages
Book Rating : 4.3/5 (153 download)

DOWNLOAD NOW!


Book Synopsis Design for Life by : Stuart Walker

Download or read book Design for Life written by Stuart Walker and published by Taylor & Francis. This book was released on 2017-04-21 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stuart Walker’s design work has been described as life-changing, inspiring, disturbing and ferocious. Drawing on an extraordinarily diverse range of sources and informed by creative practice, Design for Life penetrates to the heart of modern culture and the malaise that underlies today’s moral and environmental crises. The author argues that this malaise is deep-seated and fundamental to the modern outlook. He shows how our preoccupation with technological progress, growth and the future has produced a constricted view of life – one that is both destructive and self-reinforcing. Based on over twenty-five years of scholarship and creative practice, he demonstrates the vital importance of solitude, contemplation, inner growth and the present moment in developing a different course – one that looks squarely at our current, precarious situation while offering a positive, hopeful way forward – a way that is compassionate, context-based, human scale, ethically motivated and critically creative. Design for Life is an intensely original contribution that will be essential reading for design practitioners and students. Written in a clear, accessible style, it will also appeal to a broader readership, especially anyone who is concerned with contemporary society’s rising inequalities and environmental failings and is looking for a more constructive, balanced and thoughtful direction.

Disruptive Witness

Download Disruptive Witness PDF Online Free

Author :
Publisher : InterVarsity Press
ISBN 13 : 0830881093
Total Pages : 203 pages
Book Rating : 4.8/5 (38 download)

DOWNLOAD NOW!


Book Synopsis Disruptive Witness by : Alan Noble

Download or read book Disruptive Witness written by Alan Noble and published by InterVarsity Press. This book was released on 2018-07-17 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: What should Christian witness look like in our contemporary society? In this timely book, Alan Noble looks at our cultural moment, characterized by technological distraction and the growth of secularism, laying out individual, ecclesial, and cultural practices that disrupt our society's deep-rooted assumptions and point beyond them to the transcendent grace and beauty of Jesus.

Distracted

Download Distracted PDF Online Free

Author :
Publisher : Basic Books
ISBN 13 : 1541699815
Total Pages : 304 pages
Book Rating : 4.5/5 (416 download)

DOWNLOAD NOW!


Book Synopsis Distracted by : James M. Lang

Download or read book Distracted written by James M. Lang and published by Basic Books. This book was released on 2020-10-20 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Keeping students focused can be difficult in a world filled with distractions -- which is why a renowned educator created a scientific solution to one of every teacher's biggest problems. Why is it so hard to get students to pay attention? Conventional wisdom blames iPhones, insisting that access to technology has ruined students' ability to focus. The logical response is to ban electronics in class. But acclaimed educator James M. Lang argues that this solution obscures a deeper problem: how we teach is often at odds with how students learn. Classrooms are designed to force students into long periods of intense focus, but emerging science reveals that the brain is wired for distraction. We learn best when able to actively seek and synthesize new information. In Distracted, Lang rethinks the practice of teaching, revealing how educators can structure their classrooms less as distraction-free zones and more as environments where they can actively cultivate their students' attention. Brimming with ideas and grounded in new research, Distracted offers an innovative plan for the most important lesson of all: how to learn.

Indistractable

Download Indistractable PDF Online Free

Author :
Publisher : BenBella Books
ISBN 13 : 1948836785
Total Pages : 289 pages
Book Rating : 4.9/5 (488 download)

DOWNLOAD NOW!


Book Synopsis Indistractable by : Nir Eyal

Download or read book Indistractable written by Nir Eyal and published by BenBella Books. This book was released on 2019-09-10 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Indistractable provides a framework that will deliver the focus you need to get results." —James Clear, author of Atomic Habits "If you value your time, your focus, or your relationships, this book is essential reading. I'm putting these ideas into practice." —Jonathan Haidt, author of The Righteous Mind National Bestseller Winner of the Outstanding Works of Literature (OWL) Award Included in the Top 5 Best Personal Development Books of the Year by Audible Included in the Top 20 Best Business and Leadership Books of the Year by Amazon Featured in The Amazon Book Review Newsletter, January 2020 Goodreads Best Science & Technology of 2019 Finalist You sit down at your desk to work on an important project, but a notification on your phone interrupts your morning. Later, as you're about to get back to work, a colleague taps you on the shoulder to chat. At home, screens get in the way of quality time with your family. Another day goes by, and once again, your most important personal and professional goals are put on hold. What would be possible if you followed through on your best intentions? What could you accomplish if you could stay focused? What if you had the power to become "indistractable?" International bestselling author, former Stanford lecturer, and behavioral design expert, Nir Eyal, wrote Silicon Valley's handbook for making technology habit-forming. Five years after publishing Hooked, Eyal reveals distraction's Achilles' heel in his groundbreaking new book. In Indistractable, Eyal reveals the hidden psychology driving us to distraction. He describes why solving the problem is not as simple as swearing off our devices: Abstinence is impractical and often makes us want more. Eyal lays bare the secret of finally doing what you say you will do with a four-step, research-backed model. Indistractable reveals the key to getting the best out of technology, without letting it get the best of us. Inside, Eyal overturns conventional wisdom and reveals: • Why distraction at work is a symptom of a dysfunctional company culture—and how to fix it • What really drives human behavior and why "time management is pain management" • Why your relationships (and your sex life) depend on you becoming indistractable • How to raise indistractable children in an increasingly distracting world Empowering and optimistic, Indistractable provides practical, novel techniques to control your time and attention—helping you live the life you really want.

Deep Work

Download Deep Work PDF Online Free

Author :
Publisher : Grand Central Publishing
ISBN 13 : 1455586668
Total Pages : 228 pages
Book Rating : 4.4/5 (555 download)

DOWNLOAD NOW!


Book Synopsis Deep Work by : Cal Newport

Download or read book Deep Work written by Cal Newport and published by Grand Central Publishing. This book was released on 2016-01-05 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: AN AMAZON BEST BOOK OF 2O16 PICK IN BUSINESS & LEADERSHIP WALL STREET JOURNAL BUSINESS BESTSELLER A BUSINESS BOOK OF THE WEEK AT 800-CEO-READ Master one of our economy’s most rare skills and achieve groundbreaking results with this “exciting” book (Daniel H. Pink) from an “exceptional” author (New York Times Book Review). Deep work is the ability to focus without distraction on a cognitively demanding task. It's a skill that allows you to quickly master complicated information and produce better results in less time. Deep Work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship. In short, deep work is like a super power in our increasingly competitive twenty-first century economy. And yet, most people have lost the ability to go deep-spending their days instead in a frantic blur of e-mail and social media, not even realizing there's a better way. In Deep Work, author and professor Cal Newport flips the narrative on impact in a connected age. Instead of arguing distraction is bad, he instead celebrates the power of its opposite. Dividing this book into two parts, he first makes the case that in almost any profession, cultivating a deep work ethic will produce massive benefits. He then presents a rigorous training regimen, presented as a series of four "rules," for transforming your mind and habits to support this skill. 1. Work Deeply 2. Embrace Boredom 3. Quit Social Media 4. Drain the Shallows A mix of cultural criticism and actionable advice, Deep Work takes the reader on a journey through memorable stories-from Carl Jung building a stone tower in the woods to focus his mind, to a social media pioneer buying a round-trip business class ticket to Tokyo to write a book free from distraction in the air-and no-nonsense advice, such as the claim that most serious professionals should quit social media and that you should practice being bored. Deep Work is an indispensable guide to anyone seeking focused success in a distracted world.

The Distracted Mind

Download The Distracted Mind PDF Online Free

Author :
Publisher : MIT Press
ISBN 13 : 0262034948
Total Pages : 303 pages
Book Rating : 4.2/5 (62 download)

DOWNLOAD NOW!


Book Synopsis The Distracted Mind by : Adam Gazzaley

Download or read book The Distracted Mind written by Adam Gazzaley and published by MIT Press. This book was released on 2016-09-23 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why our brains aren't built for media multitasking, and how we can learn to live with technology in a more balanced way. "Brilliant and practical, just what we need in these techno-human times."—Jack Kornfield, author of The Wise Heart Most of us will freely admit that we are obsessed with our devices. We pride ourselves on our ability to multitask—read work email, reply to a text, check Facebook, watch a video clip. Talk on the phone, send a text, drive a car. Enjoy family dinner with a glowing smartphone next to our plates. We can do it all, 24/7! Never mind the errors in the email, the near-miss on the road, and the unheard conversation at the table. In The Distracted Mind, Adam Gazzaley and Larry Rosen—a neuroscientist and a psychologist—explain why our brains aren't built for multitasking, and suggest better ways to live in a high-tech world without giving up our modern technology. The authors explain that our brains are limited in their ability to pay attention. We don't really multitask but rather switch rapidly between tasks. Distractions and interruptions, often technology-related—referred to by the authors as “interference”—collide with our goal-setting abilities. We want to finish this paper/spreadsheet/sentence, but our phone signals an incoming message and we drop everything. Even without an alert, we decide that we “must” check in on social media immediately. Gazzaley and Rosen offer practical strategies, backed by science, to fight distraction. We can change our brains with meditation, video games, and physical exercise; we can change our behavior by planning our accessibility and recognizing our anxiety about being out of touch even briefly. They don't suggest that we give up our devices, but that we use them in a more balanced way.

Distracted

Download Distracted PDF Online Free

Author :
Publisher : Prometheus Books
ISBN 13 : 1615920005
Total Pages : 327 pages
Book Rating : 4.6/5 (159 download)

DOWNLOAD NOW!


Book Synopsis Distracted by : Maggie Jackson

Download or read book Distracted written by Maggie Jackson and published by Prometheus Books. This book was released on 2010-05 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an important book...a harrowing documentation of our modern world's descent into fragmentation, self alienation, and emptiness-brought on, to a large extent, by communication technologies that distract us, dislocate us, and destroy our inner lives.--Alan Lightman, author of the bestselling Einstein's Dreams and National Book Award finalist The Diagnosis and MIT professorThis fascinating book on America's collective ADD is a wake-up call to all of us to take back our lives, turn off the technology, and focus on paying attention to what makes us human and fulfilled.--Rosabeth Moss Kanter, Harvard Business School Professor and author of America the Principled and ConfidenceWe have oceans of information at our disposal, yet we increasingly seek knowledge in online headlines glimpsed on the run. We are networked as never before, but we connect with friends and family via e-mail and fleeting face-to-face moments that are rescheduled and interrupted a dozen times. Despite our wondrous technologies and scientific advances, we are nurturing a culture of diffusion, fragmentation, and detachment.In this new world, something crucial is missing: attention-the key to recapturing our ability to connect, reflect, and relax; the secret to coping with a mobile, multitasking, virtual world. How did we get to the point where we keep one eye on our Blackberry and one eye on our spouse-in bed? We can contact millions of people worldwide, so why is it hard to schedule a simple family supper? Most importantly, what can we do about it? Distracted vividly shows how day by day, our hyper-mobile, cyber-centric, interrupted lives erode our capacity for deep focus and awareness. The implications for a healthy society are stark.Attention is the building block of intimacy, wisdom, and cultural progress. Jackson makes it clear that if we squander our powers of attention, our technological age could ultimately slip into cultural decline. And yet we are just as capable of igniting a renaissance of attention by strengthening our skills of focus and perception, the keys to judgment, memory, morality, and happiness. Jackson reveals the astonishing scientific discoveries that can help us rekindle our powers of attention in a world of speed and overload. She offers us a wake-up call, and reasons for hope.Distracted is an original exposé of the multifaceted nature of attention, an engaging and often surprising portrait of postmodern life, and a compelling roadmap for cultivating sustained focus and nurturing a more enriched and literate society. More than ever, we cannot afford to let distraction become the marker of our time.Maggie Jackson (New York, NY) is an award-winning author and journalist who writes the popular Balancing Acts column in the Boston Globe. Her work also has appeared in The New York Times and on National Public Radio, among other national publications. Her acclaimed first book, What's Happening to Home? Balancing Work, Life and Refuge in the Information Age, examined the loss of home as a refuge.

Infinite Distraction

Download Infinite Distraction PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1509502300
Total Pages : 140 pages
Book Rating : 4.5/5 (95 download)

DOWNLOAD NOW!


Book Synopsis Infinite Distraction by : Dominic Pettman

Download or read book Infinite Distraction written by Dominic Pettman and published by John Wiley & Sons. This book was released on 2016-01-11 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is often argued that contemporary media homogenize our thoughts and actions, without us being fully aware of the restrictions they impose. But what if the problem is not that we are all synchronized to the same motions or moments, but rather dispersed into countless different emotional micro-experiences? What if the effect of so-called social media is to calibrate the interactive spectacle so that we never fully feel the same way as other potential allies at the same time? While one person is fuming about economic injustice or climate change denial, another is giggling at a cute cat video. And, two hours late, vice versa. The nebulous indignation which constitutes the very fuel of true social change can be redirected safely around the network, avoiding any dangerous surges of radical activity. In this short and provocative book, Dominic Pettman examines the deliberate deployment of what he calls 'hypermodulation,' as a key strategy encoded into the contemporary media environment. His account challenges the various narratives that portray social media as a sinister space of synchronized attention, in which we are busily clicking ourselves to death. This critical reflection on the unprecedented power of the Internet requires us to rethink the potential for infinite distraction that our latest technologies now allow.

Stand Out of Our Light

Download Stand Out of Our Light PDF Online Free

Author :
Publisher :
ISBN 13 : 1108429092
Total Pages : 151 pages
Book Rating : 4.1/5 (84 download)

DOWNLOAD NOW!


Book Synopsis Stand Out of Our Light by : James Williams

Download or read book Stand Out of Our Light written by James Williams and published by . This book was released on 2018-05-31 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues that human freedom is threatened by systems of intelligent persuasion developed by tech giants who compete for our time and attention. This title is also available as Open Access.

Taming The Digital Tiger : Finding Focus and Meaning in a Distracted World

Download Taming The Digital Tiger : Finding Focus and Meaning in a Distracted World PDF Online Free

Author :
Publisher : Julia Christopher
ISBN 13 :
Total Pages : 101 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!


Book Synopsis Taming The Digital Tiger : Finding Focus and Meaning in a Distracted World by : Julia Christopher

Download or read book Taming The Digital Tiger : Finding Focus and Meaning in a Distracted World written by Julia Christopher and published by Julia Christopher . This book was released on 2024-08-12 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world dominated by constant notifications, endless scrolling, and digital overload, finding focus and meaning has become a modern-day challenge. Enter Taming the Digital Tiger, your essential guide to reclaiming control and rediscovering purpose amidst the chaos of the digital age. Are you overwhelmed by the relentless pace of technology? Do you find yourself endlessly distracted, struggling to concentrate on what truly matters? You're not alone. Taming the Digital Tiger offers a transformative approach to navigating the complexities of our hyper-connected world. Why This Book Is a Must-Read: - Master the Art of Focus: Discover practical strategies to enhance your attention span, boost productivity, and achieve deep work in an age of distraction. - Achieve Digital Balance: Learn how to set boundaries with technology, cultivate healthy screen habits, and reclaim your time and energy. - Enhance Your Well-being: Explore the profound impact of digital overload on mental health and find actionable solutions for reducing stress and improving well-being. - Embrace Mindful Living: Gain insights into mindfulness and meditation techniques that will empower you to live intentionally and find meaning beyond the digital noise. What Readers Are Saying: "A game-changer for anyone feeling overwhelmed by technology. This book gave me the tools I needed to find clarity and focus." - Sarah McDonald. "An essential read for the modern age. The practical advice and real-life examples make it incredibly relatable and inspiring." - Kelvin D. Who Needs This Book: Whether you're a busy professional, a parent juggling multiple responsibilities, or simply someone seeking a more balanced life, Taming the Digital Tiger is your roadmap to a more focused, meaningful, and fulfilling existence. Unlock the Power of Presence and Purpose Don't let the digital world control you—take charge and transform your relationship with technology. Dive into Taming the Digital Tiger and embark on a journey towards greater focus, meaning, and peace of mind. Grab your copy today and start taming your digital distractions!

Encyclopedia of Behavioral Medicine

Download Encyclopedia of Behavioral Medicine PDF Online Free

Author :
Publisher :
ISBN 13 : 9781461464396
Total Pages : pages
Book Rating : 4.4/5 (643 download)

DOWNLOAD NOW!


Book Synopsis Encyclopedia of Behavioral Medicine by : Marc D. Gellman

Download or read book Encyclopedia of Behavioral Medicine written by Marc D. Gellman and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Problem of Distraction

Download The Problem of Distraction PDF Online Free

Author :
Publisher : Stanford University Press
ISBN 13 : 0804778973
Total Pages : 346 pages
Book Rating : 4.8/5 (47 download)

DOWNLOAD NOW!


Book Synopsis The Problem of Distraction by : Paul North

Download or read book The Problem of Distraction written by Paul North and published by Stanford University Press. This book was released on 2011-10-19 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in an age of distraction. Contemporary analyses of culture, politics, techno-science, and psychology insist on this. They often suggest remedies for it, or ways to capitalize on it. Yet they almost never investigate the meaning and history of distraction itself. This book corrects this lack of attention. It inquires into the effects of distraction, defined not as the opposite of attention, but as truly discontinuous intellect. Human being has to be reconceived, according to this argument, not as quintessentially thought-bearing, but as subject to repeated, causeless blackouts of mind. The Problem of Distraction presents the first genealogy of the concept from Aristotle to the largely forgotten, early twentieth-century efforts by Kafka, Heidegger, and Benjamin to revolutionize the humanities by means of distraction. Further, the book makes the case that our present troubles cannot be solved by recovering or enhancing attention. Not-always-thinking beings are beset by radical breaks in their experience, but in this way they are also receptive to what has not and cannot yet be called experience.

The Lost Art of Reading

Download The Lost Art of Reading PDF Online Free

Author :
Publisher : Sasquatch Books
ISBN 13 : 157061721X
Total Pages : 89 pages
Book Rating : 4.5/5 (76 download)

DOWNLOAD NOW!


Book Synopsis The Lost Art of Reading by : David L. Ulin

Download or read book The Lost Art of Reading written by David L. Ulin and published by Sasquatch Books. This book was released on 2010-06-01 with total page 89 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reading is a revolutionary act, an act of engagement in a culture that wants us to disengage. In The Lost Art of Reading, David L. Ulin asks a number of timely questions - why is literature important? What does it offer, especially now? Blending commentary with memoir, Ulin addresses the importance of the simple act of reading in an increasingly digital culture. Reading a book, flipping through hard pages, or shuffling them on screen - it doesn't matter. The key is the act of reading, and it's seriousness and depth. Ulin emphasizes the importance of reflection and pause allowed by stopping to read a book, and the accompanying focus required to let the mind run free in a world that is not one's own. Are we willing to risk our collective interest in contemplation, nuanced thinking, and empathy? Far from preaching to the choir, The Lost Art of Reading is a call to arms, or rather, to pages.

Wayward Distractions

Download Wayward Distractions PDF Online Free

Author :
Publisher : National University of Singapore Press
ISBN 13 : 9789813251502
Total Pages : 360 pages
Book Rating : 4.2/5 (515 download)

DOWNLOAD NOW!


Book Synopsis Wayward Distractions by : Justin Thomas McDaniel

Download or read book Wayward Distractions written by Justin Thomas McDaniel and published by National University of Singapore Press. This book was released on 2021-10-15 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of essays engaging with Buddhism in Thailand and the virtues of distraction and variety within the materialist turn in studies of religion. In Thailand, Buddhism is deeply integrated into national institutions and ideologies, making it tempting to think of Buddhism in Thailand as a textual, institutional, cultural, and conceptual whole. At the same time, religious expression in the country reflects anything but a single order. Often gaudy, cacophonous, variegated, and jumbled, diversity and apparent contradiction abound. A more open engagement with Buddhism in Thailand requires a willingness to be distracted, to step away from received hierarchies and follow the intriguing detail in the ornate design, the odd textual reference, and to prefer "thin description" over a search for meaning. Justin McDaniel's well-known book-length writings in Buddhist and Theravada studies cannot be fully understood without taking into account his shorter writings, what he calls his wayward distractions. Collected together for the first time, these essays cover subjects ranging from ornamental art to marriage and emotion, the role of Hinduism, neglected gender and ethnic diversity, Buddhist inflections in contemporary art practice, and the boundaries between the living, dead, and undead. These writings will be of importance to students of Theravada and Thailand, of religion in Southeast Asia and more generally, of the materialist turn in studies of religion.

Hyperfocus

Download Hyperfocus PDF Online Free

Author :
Publisher : Vintage Canada
ISBN 13 : 0735273693
Total Pages : 0 pages
Book Rating : 4.7/5 (352 download)

DOWNLOAD NOW!


Book Synopsis Hyperfocus by : Chris Bailey

Download or read book Hyperfocus written by Chris Bailey and published by Vintage Canada. This book was released on 2019-08-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of The Productivity Project, a groundbreaking and practical guide to managing your attention--the most powerful resource you have to become more creative, get stuff done, and live a meaningful life. Our attention has never been as overwhelmed as it is today. Many of us recognize that our brains struggle to multitask. Despite this, we feel compelled to fill each moment of our lives to the brim with essential tasks and mindless distraction. Hyperfocus provides profound insights into how you can best take charge of your attention to achieve a greater sense of purpose and productivity throughout the day. The most recent neuroscientific research reveals that the brain has two powerful modes that can be unlocked when we use our attention effectively: a focused mode (hyperfocus), which is the foundation for being highly productive, and a creative mode (scatterfocus), which enables us to connect ideas in novel ways. Hyperfocus helps you access both mental modes so you can concentrate more deeply, think more clearly, and work and live more deliberately every day. Chris Bailey examines topics such as: identifying and dealing with the four key types of distraction and interruption; establishing a clear physical and mental environment in which to work; controlling motivation and working fewer hours to become more productive; taking time-outs with intention; multitasking strategically; and learning when to pay attention and when to let your mind wander wherever it wants to. By transforming how you think about your attention, Hyperfocus reveals that the more effectively you learn to take charge of it, the better you'll be able to manage every aspect of your life.

Making Meaning

Download Making Meaning PDF Online Free

Author :
Publisher : New Riders
ISBN 13 : 0132704927
Total Pages : 154 pages
Book Rating : 4.1/5 (327 download)

DOWNLOAD NOW!


Book Synopsis Making Meaning by : Steve Diller

Download or read book Making Meaning written by Steve Diller and published by New Riders. This book was released on 2005-12-21 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: “ We’re now hip-deep, if not drowning, in the ‘experience economy.‘ Here‘s the smartest book I‘ve read so far that can actually help get your brand to higher ground, fast. And it‘s written by people who not only drew the map, but blazed these trails in the first place.” –Brian Collins, Executive Creative Director, Ogilvy & Mather Worldwide Brand Integration Group In a market economy characterized by commoditized products and global competition, how do companies gain deep and lasting loyalty from their customers? The key, this book argues, is in providing meaningful customer experiences. Writing in the tradition of Louis Cheskin, one of the founding fathers of market research, the authors of Making Meaning observe, define, and describe the meaningful customer experience. By consciously evoking certain deeply valued meanings through their products, services, and multidimensional customer experiences, they argue, companies can create more value and achieve lasting strategic advantages over their competitors. A few businesses are already discovering this approach, but until now no one has articulated it in such a persuasive and practical way. Making Meaning not only encourages businesses to adopt an innovation process that’s centered on meaning, it also tells you how. The book outlines a plan of action and describes the attributes of a meaning-centric innovation team. With insightful real-world examples drawn from the Cheskin company's experience and from the authors' observations of the contemporary global market, this book outlines a plan of action and describes the attributes of a meaning-centric innovation team. Meaningful experiences—as distinct from trivial ones—reinforce or transform the customer’s sense of purpose and significance. The authors’ vision of a world of meaningful consumption is idealistic, but don’t be fooled: this is a straightforward business book with an eye on the ROI. It shows how to bring R&D, design, and marketing together to create deeper and richer experiences for your customers. Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences is an engaging and practical book for business leaders, explaining how their companies can create more meaningful products and services to better achieve their goals.