Disrupt This

Download Disrupt This full books in PDF, epub, and Kindle. Read online Disrupt This ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

We Now Disrupt This Broadcast

Author : Amanda D. Lotz
Publisher : MIT Press
ISBN 13 : 026203767X
Total Pages : 276 pages
Book Rating : 4.2/5 (62 download)

DOWNLOAD NOW!

Book Synopsis We Now Disrupt This Broadcast by : Amanda D. Lotz

Download or read book We Now Disrupt This Broadcast written by Amanda D. Lotz and published by MIT Press. This book was released on 2018-04-06 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The collision of new technologies, changing business strategies, and innovative storytelling that produced a new golden age of TV. Cable television channels were once the backwater of American television, programming recent and not-so-recent movies and reruns of network shows. Then came La Femme Nikita, OZ, The Sopranos, Mad Men, Game of Thrones, and The Walking Dead. And then, just as “prestige cable” became a category, came House of Cards and Netflix, Hulu, Amazon Video, and other Internet distributors of television content. What happened? In We Now Disrupt This Broadcast, Amanda Lotz chronicles the collision of new technologies, changing business strategies, and innovative storytelling that produced an era termed “peak TV.” Lotz explains that changes in the business of television expanded the creative possibilities of television. She describes the costly infrastructure rebuilding undertaken by cable service providers in the late 1990s and the struggles of cable channels to produce (and pay for) original, scripted programming in order to stand out from the competition. These new programs defied television conventions and made viewers adjust their expectations of what television could be. Le Femme Nikita offered cable's first antihero, Mad Men cost more than advertisers paid, The Walking Dead became the first mass cable hit, and Game of Thrones was the first global television blockbuster. Internet streaming didn't kill cable, Lotz tells us. Rather, it revolutionized how we watch television. Cable and network television quickly established their own streaming portals. Meanwhile, cable service providers had quietly transformed themselves into Internet providers, able to profit from both prestige cable and streaming services. Far from being dead, television continues to transform.

Disrupt

Author : Luke Williams
Publisher : FT Press
ISBN 13 : 0137025149
Total Pages : 209 pages
Book Rating : 4.1/5 (37 download)

DOWNLOAD NOW!

Book Synopsis Disrupt by : Luke Williams

Download or read book Disrupt written by Luke Williams and published by FT Press. This book was released on 2011 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This requires a revolution in thinking: a steady stream of disruptive strategies and unexpected solutions. In Disrupt, Luke Williams shows exactly how to generate those strategies and deliver those solutions.

Disrupt This!

Author : Karen J. Head
Publisher : University Press of New England
ISBN 13 : 151260092X
Total Pages : 210 pages
Book Rating : 4.5/5 (126 download)

DOWNLOAD NOW!

Book Synopsis Disrupt This! by : Karen J. Head

Download or read book Disrupt This! written by Karen J. Head and published by University Press of New England. This book was released on 2017-07-04 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this smart and incisive work, Karen J. Head describes her experience teaching a Massive Open Online Course (MOOC) and the attendant pressure on professors, especially those in the humanities, to embrace new technologies in the STEM era. And yet, as she argues, MOOCs are just the latest example of the near-religious faith that some universities have in the promise of technological advances. As a teacher of rhetoric, Head is well versed at sniffing out the sophistry embedded in the tech jargon increasingly rife in the academy. Disrupt This! is a broader-based critique of the promises of technological "disruption" and the impact of Silicon Valley thinking on an unsuspecting, ill-prepared, and often gullible university community grasping for relevance, while remaining in thrall to the technologists.

Failure to Disrupt

Author : Justin Reich
Publisher : Harvard University Press
ISBN 13 : 0674249666
Total Pages : 337 pages
Book Rating : 4.6/5 (742 download)

DOWNLOAD NOW!

Book Synopsis Failure to Disrupt by : Justin Reich

Download or read book Failure to Disrupt written by Justin Reich and published by Harvard University Press. This book was released on 2020-09-15 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Science “Reading List for Uncertain Times” Selection “A must-read for anyone with even a passing interest in the present and future of higher education.” —Tressie McMillan Cottom, author of Lower Ed “A must-read for the education-invested as well as the education-interested.” —Forbes Proponents of massive online learning have promised that technology will radically accelerate learning and democratize education. Much-publicized experiments, often underwritten by Silicon Valley entrepreneurs, have been launched at elite universities and elementary schools in the poorest neighborhoods. But a decade after the “year of the MOOC,” the promise of disruption seems premature. In Failure to Disrupt, Justin Reich takes us on a tour of MOOCs, autograders, “intelligent tutors,” and other edtech platforms and delivers a sobering report card. Institutions and investors favor programs that scale up quickly at the expense of true innovation. Learning technologies—even those that are free—do little to combat the growing inequality in education. Technology is a phenomenal tool in the right hands, but no killer app will shortcut the hard road of institutional change. “I’m not sure if Reich is as famous outside of learning science and online education circles as he is inside. He should be...Reading and talking about Failure to Disrupt should be a prerequisite for any big institutional learning technology initiatives coming out of COVID-19.” —Inside Higher Ed “The desire to educate students well using online tools and platforms is more pressing than ever. But as Justin Reich illustrates...many recent technologies that were expected to radically change schooling have instead been used in ways that perpetuate existing systems and their attendant inequalities.” —Science

Lead and Disrupt

Author : Charles A. O’Reilly III
Publisher : Stanford University Press
ISBN 13 : 0804799490
Total Pages : 277 pages
Book Rating : 4.8/5 (47 download)

DOWNLOAD NOW!

Book Synopsis Lead and Disrupt by : Charles A. O’Reilly III

Download or read book Lead and Disrupt written by Charles A. O’Reilly III and published by Stanford University Press. This book was released on 2016-03-30 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the past few years, a number of well-known firms have failed; think of Blockbuster, Kodak, or RadioShack. When we read about their demise, it often seems inevitable—a natural part of "creative destruction." But closer examination reveals a disturbing truth: Companies large and small are shuttering more quickly than ever. What does it take to buck this trend? The simple answer is: ambidexterity. Firms must remain competitive in their core markets, while also winning in new domains. Innovation guru Clayton M. Christensen has been pessimistic about whether established companies can prevail in the face of disruption, but Charles A. O'Reilly III and Michael L. Tushman know they can! The authors explain how shrewd organizations have used an ambidextrous approach to solve their own innovator's dilemma. They contrast these luminaries with companies which—often trapped by their own successes—have been unable to adapt and grow. Drawing on a vast research program and over a decade of helping companies to innovate, the authors present a set of practices to guide firms as they adopt ambidexterity. Top-down and bottom-up leaders are key to this process—a fact too often overlooked in the heated debate about innovation. But not in this case. Readers will come away with a new understanding of how to improve their existing businesses through efficiency, control, and incremental change, while also seizing new markets where flexibility, autonomy, and experimentation rule the day.

Disrupt Yourself

Author : Whitney Johnson
Publisher : Routledge
ISBN 13 : 1351861956
Total Pages : 141 pages
Book Rating : 4.3/5 (518 download)

DOWNLOAD NOW!

Book Synopsis Disrupt Yourself by : Whitney Johnson

Download or read book Disrupt Yourself written by Whitney Johnson and published by Routledge. This book was released on 2016-11-03 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thinkers50 Management Thinker of 2015 Whitney Johnson wants you to consider this simple, yet powerful, idea: disruptive companies and ideas upend markets by doing something truly different--they see a need, an empty space waiting to be filled, and they dare to create something for which a market may not yet exist. As president and cofounder of Rose Park Advisors' Disruptive Innovation Fund with Clayton Christensen, Johnson used the theory of disruptive innovation to invest in publicly traded stocks and private early-stage companies. In Disrupt Yourself, she helps you understand how the frameworks of disruptive innovation can apply to your particular path, whether you are: a self-starter ready to make a disruptive pivot in your business a high-potential individual charting your career trajectory a manager looking to instill innovative thinking amongst your team a leader facing industry changes that make for an uncertain future We are living in an era of accelerating disruption; no one is immune. Johnson makes the compelling case that managing the S-curve waves of learning and mastery is a requisite skill for the future. If you want to be successful in unexpected ways, follow your own disruptive path. Dare to innovate. Do something astonishing. Disrupt yourself.

We Now Disrupt This Broadcast

Author : Amanda D. Lotz
Publisher : MIT Press
ISBN 13 : 0262345552
Total Pages : 276 pages
Book Rating : 4.2/5 (623 download)

DOWNLOAD NOW!

Book Synopsis We Now Disrupt This Broadcast by : Amanda D. Lotz

Download or read book We Now Disrupt This Broadcast written by Amanda D. Lotz and published by MIT Press. This book was released on 2018-04-13 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The collision of new technologies, changing business strategies, and innovative storytelling that produced a new golden age of TV. Cable television channels were once the backwater of American television, programming recent and not-so-recent movies and reruns of network shows. Then came La Femme Nikita, OZ, The Sopranos, Mad Men, Game of Thrones, and The Walking Dead. And then, just as “prestige cable” became a category, came House of Cards and Netflix, Hulu, Amazon Video, and other Internet distributors of television content. What happened? In We Now Disrupt This Broadcast, Amanda Lotz chronicles the collision of new technologies, changing business strategies, and innovative storytelling that produced an era termed “peak TV.” Lotz explains that changes in the business of television expanded the creative possibilities of television. She describes the costly infrastructure rebuilding undertaken by cable service providers in the late 1990s and the struggles of cable channels to produce (and pay for) original, scripted programming in order to stand out from the competition. These new programs defied television conventions and made viewers adjust their expectations of what television could be. Le Femme Nikita offered cable's first antihero, Mad Men cost more than advertisers paid, The Walking Dead became the first mass cable hit, and Game of Thrones was the first global television blockbuster. Internet streaming didn't kill cable, Lotz tells us. Rather, it revolutionized how we watch television. Cable and network television quickly established their own streaming portals. Meanwhile, cable service providers had quietly transformed themselves into Internet providers, able to profit from both prestige cable and streaming services. Far from being dead, television continues to transform.

Disrupt-It-Yourself

Author : Simone Bhan Ahuja
Publisher : HarperCollins Leadership
ISBN 13 : 1595540725
Total Pages : 251 pages
Book Rating : 4.5/5 (955 download)

DOWNLOAD NOW!

Book Synopsis Disrupt-It-Yourself by : Simone Bhan Ahuja

Download or read book Disrupt-It-Yourself written by Simone Bhan Ahuja and published by HarperCollins Leadership. This book was released on 2019-01-29 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover eight dynamic principles to help innovation flourish from within. The shelf life of well-established companies keeps shrinking as new entrants replace old ones in rapid succession. Even brands that seemed invincible only a few years ago are in danger of being disrupted by fast-moving startups. In this unprecedented environment, how can any business stay ahead of the market? Companies can no longer assume innovation will “just happen”—it must be seeded, grown, and successfully harvested. They must disrupt themselves. In Disrupt-It-Yourself, bestselling author and innovation expert Simone Ahuja guides readers through the DIY (Disrupt-It-Yourself) system that will sustain innovation and retain DIYers, the employees—or intrapreneurs—most committed to solving the problems of the future, even if it means moving far beyond “business as usual.” Based on her experience working with Fortune 500 companies and extensive research, Ahuja identifies the intrapreneurial archetype and presents eight new principles to foster a DIY mindset and action plan. In a clear, concise style with expert advice and real-world examples, this book provides a new lens to help companies become faster and more fluid, offers easy options to tailor the system to each company’s unique circumstances, and presents strategic lessons—from Keep It Frugal to Make It Permission-less—that open up the full spectrum of innovation and make it sustainable. Using the DIY approach, organizations can build their ability to innovate and create an approach for growth that harnesses the creativity and knowledge of employees at every level.

Sorry to Disrupt the Peace

Author : Patrick Cottrell
Publisher : McSweeney's
ISBN 13 : 1944211314
Total Pages : 161 pages
Book Rating : 4.9/5 (442 download)

DOWNLOAD NOW!

Book Synopsis Sorry to Disrupt the Peace by : Patrick Cottrell

Download or read book Sorry to Disrupt the Peace written by Patrick Cottrell and published by McSweeney's. This book was released on 2017-06-24 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Helen Moran is thirty-two years old, single, childless, college-educated, and partially employed as a guardian of troubled young people in New York. She’s accepting a delivery from IKEA in her shared studio apartment when her uncle calls to break the news: Helen’s adoptive brother is dead. According to the internet, there are six possible reasons why her brother might have killed himself. But Helen knows better: she knows that six reasons is only shorthand for the abyss. Helen also knows that she alone is qualified to launch a serious investigation into his death, so she purchases a one-way ticket to Milwaukee. There, as she searches her childhood home and attempts to uncover why someone would choose to die, she will face her estranged family, her brother’s few friends, and the overzealous grief counselor, Chad Lambo; she may also discover what it truly means to be alive. A bleakly comic tour de force that’s by turns poignant, uproariously funny, and viscerally unsettling, this debut novel has shades of Bernhard, Beckett and Bowles—and it announces the singular voice of Patty Yumi Cottrell.

Disrupt-Her

Author : Miki Agrawal
Publisher : Hay House, Inc
ISBN 13 : 1401955576
Total Pages : 297 pages
Book Rating : 4.4/5 (19 download)

DOWNLOAD NOW!

Book Synopsis Disrupt-Her by : Miki Agrawal

Download or read book Disrupt-Her written by Miki Agrawal and published by Hay House, Inc. This book was released on 2019-01-29 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the co-founder of THINX and hellotushy.com, start-ups collectively valued at more than $150 million, comes DISRUPT-HER, a rallying cry for women to radically question the status quo. Miki Agrawal has faced patriarchal pushback, fought girl-on-girl hate, ridden the roller coaster of building businesses as a female CEO, and even overcome an attempt to burn her for witchcraft (figuratively). In order to navigate the complicated--at times maddening--struggles of contemporary femininity, we need an unabashed manifesto for the modern woman that inspires us to move past outrage and take positive steps on the personal, professional, and societal levels. This manifesto galvanizes us to action in 13 major areas of our lives with as much fire power as possible. These are the credos we live by, the advice we give to friends, the tenets we instill in our companies and peers on a daily basis. Stories of badass female movers and shakers are shared in this book too to give you an extra jolt of "I've got this." It's a whole body F*CK YES to your work, your love, your relationships, and your mission--while doing it all authentically, unapologetically, and with full integrity.

Disrupted

Author : Dan Lyons
Publisher : Hachette Books
ISBN 13 : 031630607X
Total Pages : 321 pages
Book Rating : 4.3/5 (163 download)

DOWNLOAD NOW!

Book Synopsis Disrupted by : Dan Lyons

Download or read book Disrupted written by Dan Lyons and published by Hachette Books. This book was released on 2016-04-05 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: An instant New York Times bestseller, Dan Lyons' "hysterical" (Recode) memoir, hailed by the Los Angeles Times as "the best book about Silicon Valley," takes readers inside the maddening world of fad-chasing venture capitalists, sales bros, social climbers, and sociopaths at today's tech startups. For twenty-five years Dan Lyons was a magazine writer at the top of his profession--until one Friday morning when he received a phone call: Poof. His job no longer existed. "I think they just want to hire younger people," his boss at Newsweek told him. Fifty years old and with a wife and two young kids, Dan was, in a word, screwed. Then an idea hit. Dan had long reported on Silicon Valley and the tech explosion. Why not join it? HubSpot, a Boston start-up, was flush with $100 million in venture capital. They offered Dan a pile of stock options for the vague role of "marketing fellow." What could go wrong? HubSpotters were true believers: They were making the world a better place ... by selling email spam. The office vibe was frat house meets cult compound: The party began at four thirty on Friday and lasted well into the night; "shower pods" became hook-up dens; a push-up club met at noon in the lobby, while nearby, in the "content factory," Nerf gun fights raged. Groups went on "walking meetings," and Dan's absentee boss sent cryptic emails about employees who had "graduated" (read: been fired). In the middle of all this was Dan, exactly twice the age of the average HubSpot employee, and literally old enough to be the father of most of his co-workers, sitting at his desk on his bouncy-ball "chair."

Disrupt Aging

Author : Jo Ann Jenkins
Publisher : Public Affairs
ISBN 13 : 1610396766
Total Pages : 274 pages
Book Rating : 4.6/5 (13 download)

DOWNLOAD NOW!

Book Synopsis Disrupt Aging by : Jo Ann Jenkins

Download or read book Disrupt Aging written by Jo Ann Jenkins and published by Public Affairs. This book was released on 2016-04-05 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book "sets out to change the current conversation about what it means to get older. In it, Jenkins chronicles her own journey, as well as those of others who are making their mark as disrupters, to show readers how we can all be active, financially unburdened, and happy as we get older. It's [a] ... narrative that touches on all the important issues facing people 50+ today, from caregiving and mindful living to building age-friendly communities and attaining financial freedom"--

Disrupt Or Die

Author : Jedidiah Yueh
Publisher :
ISBN 13 : 9781619616585
Total Pages : 282 pages
Book Rating : 4.6/5 (165 download)

DOWNLOAD NOW!

Book Synopsis Disrupt Or Die by : Jedidiah Yueh

Download or read book Disrupt Or Die written by Jedidiah Yueh and published by . This book was released on 2017-09-29 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: With cyclonic technologies like AI and automation sweeping the globe, established industries can be shaken up or taken down in less time and with less effort than ever before. Businesses big and small need a revolutionary, not evolutionary, digital strategy. Thankfully, serial entrepreneur and CEO Jedidiah Yueh has compiled an arsenal of essential frameworks to help companies survive and thrive in the digital era. With more than twenty years of experience as a digital disruptor, Yueh provides business owners and executives with the critical insights into why current efforts are failing and the tools to build digital products for sustainability, profitability, and survival. Whether you're an experienced executive, working in a startup, or just interested in technology, this book will help you reap the benefits of the digital renaissance instead of suffering from a digital apocalypse.

Disrupt Your Career: How to Navigate Uncharted Career Transitions and Thrive

Author : Antoine Tirard
Publisher : Lulu.com
ISBN 13 : 1387167154
Total Pages : 312 pages
Book Rating : 4.3/5 (871 download)

DOWNLOAD NOW!

Book Synopsis Disrupt Your Career: How to Navigate Uncharted Career Transitions and Thrive by : Antoine Tirard

Download or read book Disrupt Your Career: How to Navigate Uncharted Career Transitions and Thrive written by Antoine Tirard and published by Lulu.com. This book was released on 2017-09-27 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professionals face many critical crossroads in their careers, sometimes unpredictable, sometimes more expected, but for which they were often not truly prepared. This book discusses many such career transitions - from leaving a corporation to joining a non-profit, evolving from athlete to executive, or returning to a former employer. Using the stories of 50 leaders from all over the world, the authors describe what provokes the change, the challenges it creates, how the individual is surviving the transition, and what effective leaders do to navigate and grow from it. Disrupt Your Career offers a simple, easy-to-use framework to help make the most of any uncharted transition. Drawing on examples of a wide range of companies, it also provides recommendations to help organizations better acquire, develop and retain talent.

Media Disrupted

Author : Amanda D. Lotz
Publisher : MIT Press
ISBN 13 : 0262366673
Total Pages : 197 pages
Book Rating : 4.2/5 (623 download)

DOWNLOAD NOW!

Book Synopsis Media Disrupted by : Amanda D. Lotz

Download or read book Media Disrupted written by Amanda D. Lotz and published by MIT Press. This book was released on 2021-10-05 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the internet disrupted the recorded music, newspaper, film, and television industries and what this tells us about surviving technological disruption. Much of what we think we know about how the internet "disrupted" media industries is wrong. Piracy did not wreck the recording industry, Netflix isn't killing Hollywood movies, and information does not want to be free. In Media Disrupted, Amanda Lotz looks at what really happened when the recorded music, newspaper, film, and television industries were the ground zero of digital disruption. It's not that digital technologies introduced "new media," Lotz explains; rather, they offered existing media new tools for reaching people. For example, the MP3 unbundled recorded music; as the internet enabled new ways for people to experience and pay for music, the primary source of revenue for the recorded music industry shifted from selling music to licensing it. Cable television providers, written off as predigital dinosaurs, became the dominant internet service providers. News organizations struggled to remake businesses in the face of steep declines in advertiser spending, while the film industry split its business among movies that compelled people to go to theaters and others that are better suited for streaming. Lotz looks in detail at how and why internet distribution disrupted each industry. The stories of business transformation she tells offer lessons for surviving and even thriving in the face of epoch-making technological change.

Disrupting Class, Expanded Edition: How Disruptive Innovation Will Change the Way the World Learns

Author : Clayton M. Christensen
Publisher : McGraw Hill Professional
ISBN 13 : 0071759107
Total Pages : 273 pages
Book Rating : 4.0/5 (717 download)

DOWNLOAD NOW!

Book Synopsis Disrupting Class, Expanded Edition: How Disruptive Innovation Will Change the Way the World Learns by : Clayton M. Christensen

Download or read book Disrupting Class, Expanded Edition: How Disruptive Innovation Will Change the Way the World Learns written by Clayton M. Christensen and published by McGraw Hill Professional. This book was released on 2010-09-17 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Clay Christensen's groundbreaking bestselling work in education now updated and expanded, including a new chapter on Christensen's seminal "Jobs to Be Done" theory applied to education. "Provocatively titled, Disrupting Class is just what America's K-12 education system needs--a well thought-through proposal for using technology to better serve students and bring our schools into the 21st Century. Unlike so many education 'reforms,' this is not small-bore stuff. For that reason alone, it's likely to be resisted by defenders of the status quo, even though it's necessary and right for our kids. We owe it to them to make sure this book isn't merely a terrific read; it must become a blueprint for educational transformation." —Joel Klein, Chancellor of the New York City Department of Education "A brilliant teacher, Christensen brings clarity to a muddled and chaotic world of education." —Jim Collins, bestselling author of Good to Great “Just as iTunes revolutionized the music industry, technology has the potential to transform education in America so that every one of the nation’s 50 million students receives a high quality education. Disrupting Class is a must-read, as it shows us how we can blaze that trail toward transformation.” —Jeb Bush, former Governor of Florida According to recent studies in neuroscience, the way we learn doesn't always match up with the way we are taught. If we hope to stay competitive-academically, economically, and technologically-we need to rethink our understanding of intelligence, reevaluate our educational system, and reinvigorate our commitment to learning. In other words, we need "disruptive innovation." Now, in his long-awaited new book, Clayton M. Christensen and coauthors Michael B. Horn and Curtis W. Johnson take one of the most important issues of our time-education-and apply Christensen's now-famous theories of "disruptive" change using a wide range of real-life examples. Whether you're a school administrator, government official, business leader, parent, teacher, or entrepreneur, you'll discover surprising new ideas, outside-the-box strategies, and straight-A success stories. You'll learn how: Customized learning will help many more students succeed in school Student-centric classrooms will increase the demand for new technology Computers must be disruptively deployed to every student Disruptive innovation can circumvent roadblocks that have prevented other attempts at school reform We can compete in the global classroom-and get ahead in the global market Filled with fascinating case studies, scientific findings, and unprecedented insights on how innovation must be managed, Disrupting Class will open your eyes to new possibilities, unlock hidden potential, and get you to think differently. Professor Christensen and his coauthors provide a bold new lesson in innovation that will help you make the grade for years to come. The future is now. Class is in session.

Disruption by Design

Author : Paul Paetz
Publisher : Apress
ISBN 13 : 1430246332
Total Pages : 265 pages
Book Rating : 4.4/5 (32 download)

DOWNLOAD NOW!

Book Synopsis Disruption by Design by : Paul Paetz

Download or read book Disruption by Design written by Paul Paetz and published by Apress. This book was released on 2014-12-19 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Eli Whitney to Henry Ford to Ray Kroc to Steve Jobs, market disruptors have reaped the benefits, including fame and fortune. But do you have to be that rare genius whose unique skills can literally change the world? No. Disrupting a market is a discipline that can be learned. Disruption by Design—a handbook for entrepreneurs, CEOs, product developers, innovators, and others who want to build products or create services that systematically disrupt markets—is the first book that shows you how. There is a huge difference between being an "innovator" and being a "disruptive innovator." Disruptors change the basis for competition in markets, and they end up controlling market share—typically 40 to 80% of the total revenue and half or more of the total profits in the categories they create. But while many market opportunities have disruptive potential, only a small fraction of those ever succeed in disrupting markets. And, too often, those that do disrupt do so by accident. It doesn’t have to be that way. Disruption by Design conveys lessons learned from successful disruptors, and from the many companies that should have disrupted but failed. Beginning with a quick review of the theory and key elements of the patterns of disruptive innovations and how to identify ideas with disruptive potential, Disruption by Design guides you through the design, build, and go-to-market phases that successful disruptors follow. Using many examples of disruptive companies and products, this book takes the popular theory of disruptive innovation and drives it down to the level of practical application. It answers the question, "How do I create a disruptive company, product, and culture?" Disruption by Design:“ul> Goes beyond describing how disruptive innovation happens, and answers and explains the all-important "why." Provides a "where-to-look" guide for discovering disruptive opportunities. Shows you how to predict when market disruption is likely. Outlines the necessary ingredients and elements of corporate strategy that maximize the probability of being disruptive. Provides a roadmap to disruptive success, from the initial idea through product launch to actual market disruption. Shows how to stay atop the market and not be the next victim of a new disruptor. Includes the Disruption by Design Canvas, for mapping a disruptive business model. Most important, Disruption by Design articulates a step-by-step process for developing a product and marketing strategy—and a business model design—that maximizes the probability of successful market disruption.