Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Disney U How Disney University Develops The Worlds Most Engaged Loyal And Customer Centric Employees Digital Audio
Download Disney U How Disney University Develops The Worlds Most Engaged Loyal And Customer Centric Employees Digital Audio full books in PDF, epub, and Kindle. Read online Disney U How Disney University Develops The Worlds Most Engaged Loyal And Customer Centric Employees Digital Audio ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Disney U: How Disney University Develops the World's Most Engaged, Loyal, and Customer-Centric Employees DIGITAL AUDIO by : Doug Lipp
Download or read book Disney U: How Disney University Develops the World's Most Engaged, Loyal, and Customer-Centric Employees DIGITAL AUDIO written by Doug Lipp and published by McGraw Hill Professional. This book was released on 2013-03-29 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leadership lessons from the iconic brand you can use to drive Disney-style success In helping Walt Disney create “The Happiest Place on Earth,” Van France and his team started a business revolution in 1955 that eventually became the Disney University—the employee training and development program that powers one of the most famous brands on earth. Disney U examines how Van France's timeless company values and leadership expertise have turned into a training and development dynasty: the Disney U. The book reveals the heart of the Disney Culture and describes the company's values and operational philosophies that support the world-famous Disney brand. Doug Lipp is an internationally acclaimed expert on customer service, leadership, change management and global competitiveness, specializing in the lessons he learned at the Disney U.
Download or read book The Experience written by Bruce Loeffler and published by John Wiley & Sons. This book was released on 2015-04-20 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bring Disney-level customer experience to your organization with insider guidance The Experience is a unique guide to mastering the art of customer service and service relationships, based on the principles employed at the renowned leader in customer experience — the Walt Disney Company. Co-Author Bruce Loeffler spent ten years at Disney World overseeing service excellence, and has partnered with Brian T. Church in this book, to show you how to bring that same level of care and value to your own organization. Based on the I. C.A.R.E. model, the five principles — Impression, Connection, Attitude, Response, and Exceptionals — give you a solid framework upon which to raise the level of your customer experience. You will learn how to identify your customer service issues and what level of Experience you are currently offering. You can then determine exactly what the "customer experience" should be for your company, and the changes required to make it happen. The Walt Disney Company is the most recognized name in the world for customer service. The "Disney Experience" draws customers from all around the world,. This book describes what it takes to achieve that level of Experience, and how any organization can do it with the right strategy and attention to detail. When the Experience is enhanced, the opportunity arises to convert customers to ambassadors who will share their Experience with others. Find "the experience" and what it means to the Organization Learn the five levels of experience, and why most companies fail at it Identify service problems that face every company in the marketplace Utilize the Experience Quotient and apply the I. C.A.R.E. principles Learn how to convert customers to ambassadors who share their story with others Customers are the lifeblood of business. A great product offering isn't enough in today's marketplace, where everyone's looking for an "experience.” Imagine the kind of value a Disney-level customer experience could bring to your organization. The Experience is a guide to getting there, from an insider's perspective.
Download or read book The Disney Way written by Bill Capodagli and published by McGraw Hill Professional. This book was released on 1999-01-21 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I dream, I test my dreams against my beliefs, I dare to take risks, and I execute my vision to make those dreams come true." -Walt Disney. Walt Disney's dreams, beliefs, and daring gave birth to captivating characters, thrilling theme park attractions, and breathtaking tales that have inspired the imaginations of generations of children and adults. Disney also launched an entertainment and marketing empire whose influence is felt around the world, and whose success provides a model of business excellence that can guide any company. Each principle is then examined in detail by illustrating the principle at work at Disney as well as at other successful companies. Capodagli and Jackson have spent their careers studying Disney and teaching this unique management method to others. As consultants to companies ranging from Illinois Power to Bristol-Myers Squibb and Whirlpool, they have used the Disney principles again and again, and have seen them yield startling performance improvements. They have distilled this wisdom in THE DISNEY WAY. In this book, you'll learn how to: Give every member of your organization the chance to dream, and tap into the creativity those dreams embody; Treat your customers like guests; Build long-term relationships with key suppliers and partners; Dare to take calculated risks in order to bring innovative ideas to fruition; Align long-term vision with short-term execution. And more. No fairy dust. No magic wands. No wishing on a star. Just sound, effective management principles that stem from Walt Disney's values, vision, and philosophy. Lists of questions to ask and actions to take, along with real-life examples, will help you adapt the Disney Way to suit your company's needs. From the hiring and training of employees to the realization of a creative concept to exceptional customer service, every aspect of the Walt Disney Company is linked to Walt Disney's vision.
Book Synopsis Lead With Your Customer, 2nd Edition by : Mark David Jones
Download or read book Lead With Your Customer, 2nd Edition written by Mark David Jones and published by Association for Talent Development. This book was released on 2019-02-01 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your one-stop shop for world-class results The most admired organizations in the world have the same basic resources that you have—offices, computers, pencils, pens, phones, Internet, people. The primary difference is the way they use those resources. How do successful organizations consistently succeed? We witness their extraordinary results, but the secrets often remain hidden. In Lead With Your Customer, authors Mark David Jones and J. Jeff Kober offer the key success tools all world-class organizations have in common and explain how your organization can adopt them. To understand their customer-first approach, they offer the World Class Excellence Model—the result of decades of success as leaders at the Walt Disney Company and years of experience and research working with over two dozen Fortune 500 companies. The authors explain how “world class” status can be attained by many organizations, and isn’t the domain of only the most expensive, luxurious, or popular brands. Jones and Kober guide you by detailing benchmark practices and illustrating how they are followed by all best-in-class organizations by viewing each person inside and around the organization as your “customer”—internally, as you engage your employees and build your organization’s culture, and externally, as you engage your customers and build your brand. For this second edition, the authors present updated examples from organizations including IKEA, Harley-Davidson, Southwest Airlines, Ritz-Carlton, MD Anderson Cancer Center, and, of course, Walt Disney.
Book Synopsis The Disney Apprentice by : Chuck Shields
Download or read book The Disney Apprentice written by Chuck Shields and published by Dorrance Publishing. This book was released on 2019-09-16 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Disney Apprentice By: Chuck Shields Carl Bongirno, retired President of Walt Disney Imagineering: “It was a real pleasure working with Chuck for the last 10 years of my career with Disney.” When he was transferred from Disneyland to Walt Disney Imagineering as Vice President of Human Resources he hit the ground running. He headed up the team that hired 2500 employees and had to indoctrinate, integrate and assimilate all of them in a very short period of time. At the conclusion of major projects (EPCOT & Tokyo Disneyland) he and his team then successfully provided outplacement for all the employees who were laid off. The Disney Apprentice is a book that once started is difficult to put down. I’ve just read it again and enjoyed it as much as I did the first time. If you are in business or deal with people on any level this book is mandatory for you to read. It is not only educational it is very entertaining.
Book Synopsis Employee Engagement - Lessons from the Mouse House! by : Pete Blank
Download or read book Employee Engagement - Lessons from the Mouse House! written by Pete Blank and published by Createspace Independent Publishing Platform. This book was released on 2012-12-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Employee Engagement: Lessons from the Mouse House! Blank includes real-life stories, provides examples, and illustrates how the famous resort keeps over 50,000 cast members dedicated to their work. Readers will find many valuable tips, tricks, and techniques scattered throughout the following chapters:* Engage Them with Employee Development* Engage Them via Team Building* Engage Them through Motivation* Engage Them by Enhancing YOUR Leadership Skills* Engage Them by Amplifying YOUR Recognition Methods* Engage Them by Partnering and Building RelationshipsThe author hopes supervisors, managers, and business owners will use this comprehensive guide to create a thriving environment within their own organizations. In the end, it's all about applying just the right amount of Disney magic!
Download or read book Be Our Guest written by Disney Institute and published by . This book was released on 2003-06 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Foreword by Michael D. Eisner. All organisations drive towards the same goal - how best to serve their customers. Walt Disney World has always enjoyed a reputation as a company that set the benchmark for outstanding business practices. Now, for the first time, one critical element of the method behind the magic is revealed: that of quality service. Here, their proven principles and processes are fully outlined, to help your organisation focus its vision and assemble its infrastructure to deliver exceptional customer service.
Book Synopsis The Disney Way: Harnessing the Management Secrets of Disney in Your Company, Third Edition by : Bill Capodagli
Download or read book The Disney Way: Harnessing the Management Secrets of Disney in Your Company, Third Edition written by Bill Capodagli and published by McGraw Hill Professional. This book was released on 2016-04-22 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Dream, Believe, Dare, Do . . .” Though four simple words, this carefully crafted credo lies at the heart of Walt Disney’s enviable empire and has led The Walt Disney Company to prosperity for decades. As foremost experts on Disney, authors Bill Capodagli and Lynn Jackson return with an updated and expanded third edition of The Disney Way to show how organizations can incorporate this four-pillared credo to support any business, drive any team, and guide any leader to create immeasurable success. Profiling a new set of diverse organizations—such as TYRA Beauty, Rainbow Babies & Children’s Hospital, Ottawa County, Michigan, and Science Center of Iowa—the authors show how companies of any size, whether an entrepreneurial startup or a Fortune 500, can reach their utmost potential by embracing Walt Disney’s techniques to create a consumer-centric culture. They provide step-by-step actions on how to: • Give every member of your organization a chance to dream • Stand firm on your beliefs and principles • Treat your customers like guests • Support, enable, and reward employees • Build long-term relationships • Dare to take calculated risks • Train extensively and constantly • Align long-term vision with short-term execution • Utilize storyboarding techniques • Pay close attention to details • Demonstrate “love” for product, employees, customers, and self Find out why Walt Disney’s Dream, Believe, Dare, Do principles continue to redefine the nature of business and revolutionize the art of management, while learning how to implement them in your own organization.
Download or read book Creating Magic written by Lee Cockerell and published by Crown Currency. This book was released on 2008-10-14 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: “It’s not the magic that makes it work; it’s the way we work that makes it magic.” The secret for creating “magic” in our careers, our organizations, and our lives is simple: outstanding leadership—the kind that inspires employees, delights customers, and achieves extraordinary business results. No one knows more about this kind of leadership than Lee Cockerell, the man who ran Walt Disney World® Resort operations for over a decade. And in Creating Magic, he shares the leadership principles that not only guided his own journey from a poor farm boy in Oklahoma to the head of operations for a multibillion dollar enterprise, but that also soon came to form the cultural bedrock of the world’s number one vacation destination. But as Lee demonstrates, great leadership isn’t about mastering impossibly complex management theories. We can all become outstanding leaders by following the ten practical, common sense strategies outlined in this remarkable book. As straightforward as they are profound, these leadership lessons include: Everyone is important. Make your people your brand. Burn the free fuel: appreciation, recognition, and encouragement. Give people a purpose, not just a job. Combining surprising business wisdom with insightful and entertaining stories from Lee’s four decades on the front lines of some of the world’s best-run companies, Creating Magic shows all of us – from small business owners to managers at every level – how to become better leaders by infusing quality, character, courage, enthusiasm, and integrity into our workplace and into our lives.
Book Synopsis Entrepreneurship the Disney Way by : Michael G. Goldsby
Download or read book Entrepreneurship the Disney Way written by Michael G. Goldsby and published by Routledge. This book was released on 2018-11-01 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the business story of Walt Disney and the company he built. Combining a unique blend of entrepreneurship, creativity, innovation, and a relentless drive to bring out the best in his teams, Walt Disney created one of the most successful ventures in business history. Outlining the specific processes of the company, Goldsby and Mathews provide the reader with the tools they need to embrace their own entrepreneurial leadership style, to lead effectively, to be more innovative, and to build a successful organization. Through the lens of Disney, the reader learns the fundamentals of entrepreneurship, innovation, and leadership. Beginning with a general introduction to the concepts relevant to the entrepreneurial organization today, the book examines how Disney built his empire and how the company remains an industry leader. The book also provides the opportunity to take the Entrepreneurial Leadership Instrument, which measures one’s style in leading entrepreneurial ventures. The book is divided into two parts: • Part I provides an overview of Disney’s entrepreneurial journey, including the topics of vision, risk-taking, financing, and human resource management; • Part II examines the company’s transition from a family business into a global operation, including topics such as succession planning and strategy. Part II also explores Disney Parks and Resorts, the part of the company that interacts directly with customers, including topics such as culture, employee engagement, customer service, and customer experience. Entrepreneurship the Disney Way brings entrepreneurship, innovation, and leadership to life through the compelling story of one of the most recognizable businessmen and companies of our time. The authors’ interviews with high-level executives provides the reader with a rare inside look into the way his company functions. Disney fans, executives, and students of entrepreneurship, innovation, and leadership will find it a delightful and informing read.
Book Synopsis Lessons from the Mouse by : Dennis Snow
Download or read book Lessons from the Mouse written by Dennis Snow and published by . This book was released on 2010-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outlines ten practical principles for increasing the effectiveness of any business organization, based on the author's years at Disney World.
Book Synopsis Your Ad Ignored Here by : Tom Fishburne
Download or read book Your Ad Ignored Here written by Tom Fishburne and published by . This book was released on 2017-10-24 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Tom is the David Ogilvy of cartooning." --Seth Godin, author of Purple Cow From the birth of social media to digital advertising to personal branding, marketing has transformed in the past 15 years. Capturing these quintessential moments in marketing is Marketoonist, a popular cartoon series from veteran marketer Tom Fishburne. Your Ad Ignored Here collects nearly 200 of these hilarious and apt depictions of modern marketing life on the 15th anniversary of the series. Fishburne began to doodle his observations in 2002 when working in the trenches of marketing. Initially intended for co-workers, they are now read by hundreds of thousands of marketers every week. The cartoons' popularity stem not only from their deft reflections on latest trends, but their witty summary of the shared experiences of marketing -- handling a PR crisis, giving creative feedback to an agency, or avoiding idea killers in innovation. Your Ad Ignored Here gives voice to the challenges and opportunities faced by people working in business everywhere. Readers regularly inquire if Fishburne is spying on them at work. Whether or not you work in marketing, these cartoons will make you laugh ... and think about our rapidly evolving world of work. Tom Fishburne started drawing cartoons on the backs of business cases as a student at Harvard Business School. Fishburne's cartoons have grown by word of mouth to reach hundreds of thousands of marketers every week and have been featured by The Wall Street Journal, Fast Company, and The New York Times. His cartoons have appeared on a billboard ad in Times Square, helped win a Guinness World Record, and turned up in a top-secret NSA presentation released by Edward Snowden. Fishburne draws (literally and figuratively) from 20 years in the marketing trenches in the US and Europe. He was Marketing VP at Method Products, Interim CMO at HotelTonight, and worked in brand management for Nestlé and General Mills. Fishburne developed web sites and digital campaigns for interactive agency iXL in the late 90s and started his marketing career selling advertising space for the first English-language magazine in Prague. In 2010, Fishburne expanded Marketoonist into a marketing agency focused on the unique medium of cartoons. Since 2010, Marketoonist has developed visual content marketing campaigns for businesses such as Google, IBM, Kronos, and LinkedIn. Fishburne is a frequent keynote speaker on marketing, innovation, and creativity, using cartoons, case studies, and his marketing career to tell the story visually. Fishburne lives and draws near San Francisco with his wife and two daughters. All of his cartoons and observations are posted at marketoonist.com. Advance Praise for Your Ad Ignored Here "If marketing kept a diary, this would be it." --Ann Handley, Chief Content Officer of MarketingProfs "Laugh and learn at the same time. BTW, if you don't laugh, you're clueless, and the cartoon is about you." --Guy Kawasaki, Chief evangelist of Canva, Mercedes-Benz brand ambassador "Tom Fishburne has a knack for marketing humor (and truth) like no other." --Lee Odden, CEO, TopRank Marketing "Any great piece of comedy is funny because its true. Well, no one has gathered marketing truths through painfully awkward insights and hilarious delivery the way Tom has." --Ron Tite, Author, Everyone's An Artist (Or At Least They Should Be)
Book Synopsis The Disney Difference by : DISNEY EDITIONS
Download or read book The Disney Difference written by DISNEY EDITIONS and published by Disney Editions. This book was released on 2014-09-30 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Behind the theme parks, feature films, television shows, broadway plays, and myriad other facets of The Walt Disney Company, there is a secret equation for success: Inspiring, creative leadership + empowered, engaged employees = customer satisfaction, brand loyalty, and positive financial results. In The Disney Difference, noted business writer Ted Kinni explores the factors that go into this equation, from expression and brainstorming to organization and people management. Kinni goes into depth on subjects such as quality standards, brand evolution, and "Guestology"--which is Disney-speak for the study of customers. And along with each topic, Kinni includes specific examples that illustrate the Disney difference: risk-taking with the Disney Cruise Line; employee training with Disney Traditions; and communication through Eyes & Ears newsletters. Any business-owner, whether a self-employed craftsman or a CEO of a Fortune 500 company, will appreciate and benefit from the knowledge and strategies that make up The Disney Difference.
Book Synopsis The Disney Way Fieldbook: How to Implement Walt Disney¿s Vision of ¿Dream, Believe, Dare, Do¿ in Your Own Company by : Bill Capodagli
Download or read book The Disney Way Fieldbook: How to Implement Walt Disney¿s Vision of ¿Dream, Believe, Dare, Do¿ in Your Own Company written by Bill Capodagli and published by McGraw Hill Professional. This book was released on 2000-08-28 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business people around the world raved about The Disney Way and Fortune proclaimed it, "so useful you may whistle while you work." Now, authors Bill Capodagli and Lynn Jackson are back to deliver a comprehensive, step-by-step implementation plan based on Walt Disney's principles outlined in the best-selling The Disney Way. The Disney Way Fieldbook provides action plans for instilling Disney's vision into any company, complete with diagnostic exercises, practice sessions, proven advice, and insightful questionnaires. Packed with universally applicable tools and techniques, the book also features inspiring quotes from Walt Disney himself and little known facts about his extraordinary empire.
Book Synopsis The Disney Way, Revised Edition by : Bill Capodagli
Download or read book The Disney Way, Revised Edition written by Bill Capodagli and published by McGraw Hill Professional. This book was released on 2006-11-09 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: “So useful you may whistle while you work”- Fortune The original edition of The Disney Way was awarded a coveted “Best Business Book of the Year” by Fortune magazine. The world's foremost experts on Disney, Bill Capodagli and Lynn Jackson revealed Walt's secret success formula that propelled his company into the highest echelon of business, creativity, innovation, and success. Now this fully revised edition profiles a new set of diverse organizations-from The Cheesecake Factory, Ernst and Young, and Four Seasons Hotels and Resorts, to Griffin Hospital, John Robert's Spa, and Men's Wearhouse-that have redefined their businesses by embracing The Disney Way. Walt's “dream, believe, dare, do” credo is a powerful foundation that will support any business, drive any team, and guide any leader to newfound levels of success. “It was the Disney standard of imagination and engagement that inspired me so many years ago...Now, Bill and Lynn bring these ideals and practices into practical use, with something for any dreamer to use.”-from the new foreword by John Christensen, coauthor of the bestselling book FISH! “This book is about the real magic: Stimulating and harmonizing the collective energy of your people.”-Ken Blanchard, bestselling author of The One Minute Manager
Book Synopsis The Disney Difference by : Wayne Olson
Download or read book The Disney Difference written by Wayne Olson and published by Createspace Independent Publishing Platform. This book was released on 2016-12-16 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform Your Business or Nonprofit Organization The Disney Difference is must-reading for fans of Disney or for anyone who wants to apply the lessons and magic of Walt Disney to their organization. If you serve customers, charitable donors, or guests, this book will show you how you can give your best and give everyone a more magical experience. "The Disney Difference is packed with enjoyable history about Walt Disney and his 'world.' But more than a fun Disney archive, Wayne Olson's book emphasizes the importance of customer relations through the Disney lens. That's why I recommend it. Dazzling customers with remarkable service. Yes!" - Dan T. Cathy, Chairman and CEO Chick-fil-A "I've read lots of books about Disney, and this one is a gem. Read this for new insights and useful ideas." - Mark Sanborn, The Fred Factor "This is a wonderful book. It's not only a tribute to Walt Disney and the philosophy that helped make Disneyland the showcase for an entire industry, but it details that philosophy beautifully and outlines how it can be applied to every business endeavor, large or small. Whatever Walt did he did from his heart. To see the things he believed in being interpreted and incorporated in so many areas of business would make him very proud. It is a must-read!" - Rolly Crump, Disney Imagineer "Executives who strive for improvement look to the handful of organizations that excel decade after decade. Disney is one of these. Wayne Olson has done a masterful job of identifying the service-centric culture that is inherent to Disney's success. Whether you have customers, patients, donors, or constituents, I heartily recommend this book." - Ron Klein, Inc. 500 Entrepreneur "Wayne Olson has written a manual on how to move any organization from good to great to greater. This book will help anyone in any organization to be a better manager and leader. Walt Disney was a master at attention to detail and was a great leader as well. Don't read this book, study it and implement what you learn and your organization will create magic, too, in customer service and in bottom line results." - Lee Cockerell, Former Executive Vice President Walt Disney World Resort, Author of Creating Magic, Time Management Magic, The Customer Rules, and Career Magic "As the Founder of Famous Dave's of America and winner of over 750 Best of Class awards, I eagerly devoured the insights of Wayne's book, The Disney Difference. Wayne spills the beans on the Secret Sauce that has created Disney's 'special magic' that has made the Disney brand Best of Class both stateside and globally. You can only make this happen when you focus on building great people both in your business and in your community. I urge you to get this book NOW!" - Famous Dave Anderson, America's Rib King and Founder, Famous Dave's of America, Inc. "Having spent an entire career in the theme park industry, I have always used Walt's way to inspire staff, from front line to senior leadership. Walt was one of my mentors and I have always loved his attention to detail and exceeding the guest expectations. Wayne's book captures the true spirit of the Disney way and I will use the book as a guide for my team." - Thom Stork, President and CEO, The Florida Aquarium "After building homes in Disney's new town, Celebration, for more than 20 years, and learning the 'Disney Way, ' I found this book captures the magic of creating a unique customer and donor experience!" -David Weekley, Founder David Weekley Homes "A compelling story of relentless customer focus and incredible attention to detail that has set Disney apart from all others. It provides a roadmap on how to deliver the elevated customer experience." - C. Richard Weylman, CSP, CPAE, Author of The Power of Why - Breaking Out in a Competitive Marketplace
Book Synopsis What's Your Digital Business Model? by : Peter Weill
Download or read book What's Your Digital Business Model? written by Peter Weill and published by Harvard Business Press. This book was released on 2018-04-17 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital transformation is not about technology--it's about change. In the rapidly changing digital economy, you can't succeed by merely tweaking management practices that led to past success. And yet, while many leaders and managers recognize the threat from digital--and the potential opportunity--they lack a common language and compelling framework to help them assess it and guide them in responding. They don't know how to think about their digital business model. In this concise, practical book, MIT digital research leaders Peter Weill and Stephanie Woerner provide a powerful yet straightforward framework that has been field-tested globally with dozens of senior management teams. Based on years of study at the MIT Center for Information Systems Research (CISR), the authors find that digitization is moving companies' business models on two dimensions: from value chains to digital ecosystems, and from a fuzzy understanding of the needs of end customers to a sharper one. Looking at these dimensions in combination results in four distinct business models, each with different capabilities. The book then sets out six driving questions, in separate chapters, that help managers and executives clarify where they are currently in an increasingly digital business landscape and highlight what's needed to move toward a higher-value digital business model. Filled with straightforward self-assessments, motivating examples, and sharp financial analyses of where profits are made, this smart book will help you tackle the threats, leverage the opportunities, and create winning digital strategies.
