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Author : Elena-Cristina Berariu
Publisher :
ISBN 13 :
Total Pages : 400 pages
Book Rating : 4.:/5 (895 download)
Download or read book Discourse Analysis in Romanian Print Advertising written by Elena-Cristina Berariu and published by . This book was released on 2010 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Andra Vasilescu
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527549070
Total Pages : 476 pages
Book Rating : 4.5/5 (275 download)
Download or read book Exploring Discourse Practices in Romanian written by Andra Vasilescu and published by Cambridge Scholars Publishing. This book was released on 2020-04-02 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring Discourse Practices in Romanian is a glimpse into Romanians’ style of interaction, which has developed eclectically at the crossroads of Eastern and Western cultures. It is oriented towards modern literacy while being deeply rooted in a long oral tradition, and paradoxically displays both attachment to local specifics and commitment to mimetic speech and act(ion)s imported from various cultural spaces. The book presents a characterisation of the Romanian cultural space in terms of various discourse practices, drawing on recent challenging theoretical proposals, and concluding with in-depth corpus-based analyses. The chapters focus on five main topics (the co-construction of discursive identities, discursive polyphony, textualisation of attitudes and emotions, conceptual metaphors, and grammaticalisation of context) explored in various discourse genres (political discourse, media discourse, professional discourse, face-to-face conversation, literature of memoires, and the usage of Romanian by non-natives). The theoretical framework utilised here is discourse analysis, defined in a broad sense (with regards to discourse patterns, pragmatic phenomena, conversation analysis, and rhetoric). The volume, having both a theoretical and an applied dimension, will appeal to an international readership, including researchers interested in current developments of pragmatics and discourse analysis.
Author : Norman Fairclough
Publisher : Routledge
ISBN 13 : 1317864646
Total Pages : 594 pages
Book Rating : 4.3/5 (178 download)
Download or read book Critical Discourse Analysis written by Norman Fairclough and published by Routledge. This book was released on 2013-09-13 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together papers written by Norman Fairclough over a 25 year period, Critical Discourse Analysis represents a comprehensive and important contribution to the development of this popular field. The book is divided into seven sections covering the following themes: language in relation to ideology and power discourse in processes of social and cultural change dialectics of discourse, dialectical relations between discourse and other moments of social life methodology of critical discourse analysis research analysis of political discourse discourse in globalisation and ‘transition’ critical language awareness in education The new edition has been extensively revised and enlarged to include a total of twenty two papers. It will be of value to researchers in the subject and should prove essential reading for advanced undergraduate and postgraduate students in Linguistics and other areas of social science.
Author : Seda Evirgen
Publisher : GRIN Verlag
ISBN 13 : 3346400603
Total Pages : 76 pages
Book Rating : 4.3/5 (464 download)
Download or read book The Language of Persuasion in Advertising. A Corpus-based Critical Discourse Analysis written by Seda Evirgen and published by GRIN Verlag. This book was released on 2021-05-04 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2020 in the subject English Language and Literature Studies - Linguistics, grade: 1,0, Justus-Liebig-University Giessen, language: English, abstract: The thesis at hand puts a special emphasis on the use of persuasive language in online native advertisements from The New York Times. After careful examination, the corpus will be compiled of three native advertisements from the field of technology, by the sponsors Intel, Dropbox and Slack. The limitation to these native advertisements and persuasive linguistic devices and techniques was necessary with regard to the scope of this thesis. As no linguistic analysis of native advertisements could be found, there also was no reference to follow. Therefore, the thesis at hand lays the foundation for further research in this area. The aim is to conduct a corpus-based Critical Discourse Analysis in order to investigate and answer two main questions: 1. Do online native advertisements make use of the same persuasion methods as previously researched for other advertising types? 2. What are the most prominent persuasive linguistic devices and techniques in the online native advertisements from The New York Times? In addition to the CDA, the corpus-based approach is expected to provide quantitative evidence of the existence of discourse and to identify repetitive linguistic patterns of persuasive language use in native advertising. The thesis will be structured as follows. First, the theoretical framework provides general information about the functions and characteristics of advertising, while further focusing on native advertisement and the language of advertising. It continues with explaining the concept of persuasive language on the basis of ethos, logos and pathos and introduces some powerful persuasive techniques in advertisement. Further, linguistic devices of persuasive language on the phonetic, lexical, morphological and syntactic level will be defined. Additionally, the concept of Critical Discourse Analysis will be explained in detail, as the thesis at hand follows the CDA framework of Fairclough. The data collection method and data analysis procedure will be outlined in Chapter 3. This is followed by an analysis of three online native advertisements from the publisher The New York Times. After the analysis, the results will be presented and evaluated in order to assess the hypothesis. Finally, the conclusion provides a summary of the findings and suggests further research opportunities.
Author : Andra Vasilescu
Publisher : Cambridge Scholars Publishing
ISBN 13 : 9781527546769
Total Pages : 480 pages
Book Rating : 4.5/5 (467 download)
Download or read book Exploring Discourse Practices in Romanian written by Andra Vasilescu and published by Cambridge Scholars Publishing. This book was released on 2020-05 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring Discourse Practices in Romanian is a glimpse into Romaniansâ (TM) style of interaction, which has developed eclectically at the crossroads of Eastern and Western cultures. It is oriented towards modern literacy while being deeply rooted in a long oral tradition, and paradoxically displays both attachment to local specifics and commitment to mimetic speech and act(ion)s imported from various cultural spaces. The book presents a characterisation of the Romanian cultural space in terms of various discourse practices, drawing on recent challenging theoretical proposals, and concluding on in-depth corpus-based analyses. The chapters focus on five main topics (the co-construction of discursive identities, discursive polyphony, textualisation of attitudes and emotions, conceptual metaphors, and grammaticalisation of context) explored in various discourse genres (political discourse, media discourse, professional discourse, face-to-face conversation, literature of memoires, and the usage of Romanian by non-natives). The theoretical framework utilised here is discourse analysis, defined in a broad sense (with regards to discourse patterns, pragmatic phenomena, conversation analysis, and rhetoric). The volume, having both a theoretical and an applied dimension, will appeal to an international readership, including researchers interested in current developments of pragmatics and discourse analysis.
Author : Nobel-Augusto Perdu Honeyman
Publisher : Universidad Almería
ISBN 13 :
Total Pages : 228 pages
Book Rating : 4./5 ( download)
Download or read book Odisea nº 13 written by Nobel-Augusto Perdu Honeyman and published by Universidad Almería. This book was released on 2015-10-08 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anuario dirigido y gestionado por miembros del Área de Filología Inglesa del Departamento de Filología de la Universidad de Almería con el propósito de ofrecer un foro de intercambio de producción científica en campos del conocimiento tan diversos como la lengua inglesa, literatura en lengua inglesa, didáctica del inglés, traducción, inglés para fines específicos y otros igualmente vinculados a los estudios ingleses.
Author : Susan Strauss
Publisher : Routledge
ISBN 13 : 1136328076
Total Pages : 348 pages
Book Rating : 4.1/5 (363 download)
Download or read book Discourse Analysis written by Susan Strauss and published by Routledge. This book was released on 2013-12-17 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introductory textbook presents a variety of approaches and perspectives that can be employed to analyze any sample of discourse. The perspectives come from multiple disciplines, including linguistics, sociolinguistics, and linguistic anthropology, all of which shed light on meaning and the interactional construction of meaning through language use. Students without prior experience in discourse analysis will appreciate and understand the micro-macro relationship of language use in everyday contexts, in professional and academic settings, in languages other than English, and in a wide variety of media outlets. Each chapter is supported by examples of spoken and written discourse from various types of data sources, including conversations, commercials, university lectures, textbooks, print ads, and blogs, and concludes with hands-on opportunities for readers to actually do discourse analysis on their own. Students can also utilize the book’s comprehensive companion website, with flash cards for key terms, quizzes, and additional data samples, for in-class activities and self-study. With its accessible multi-disciplinary approach and comprehensive data samples from a variety of sources, Discourse Analysis is the ideal core text for the discourse analysis course in applied linguistics, English, education, and communication programs.
Author : Gheorghe Clitan
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443865486
Total Pages : 250 pages
Book Rating : 4.4/5 (438 download)
Download or read book Applied Social Sciences written by Gheorghe Clitan and published by Cambridge Scholars Publishing. This book was released on 2014-08-11 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, Applied Social Sciences: Communication Studies, is a collection of essays specific to the field of Verbal and Non-verbal Communication. It contains essays on the role of communication in the academic library (interculturality), IT (collaborative web, digitalisation), literary fiction (folktale, Romanian drama), management (conflict management, election campaign discourse, public relations, terrorism risk), marketing (advertising, brand, cultural events), mass-media (censorship, glossies, image fabrication, journalistic approach, manipulation, media events, metaphorisation of discourse, news, public opinion, public space, television), organisations (cyberspace), and sports (volleyball). This book will appeal to professionals working in the fields of community college teaching, corporate communications, entertainment, human resources, journalism, management, marketing, media literacy, media management and media criticism, non-profit work, PhD work in communication, public relations, strategic planning, and training and consulting. The types of academic readership it will appeal to include: researchers, students, teacher trainers, and teachers of all subjects and of all levels, who want to develop personally and professionally.
Author : Sai Felicia Krishna-Hensel
Publisher : Taylor & Francis
ISBN 13 : 1317098862
Total Pages : 193 pages
Book Rating : 4.3/5 (17 download)
Download or read book Media in Process written by Sai Felicia Krishna-Hensel and published by Taylor & Francis. This book was released on 2016-09-19 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: The post-communist development of media systems has been uneven in the countries of the region. Television and newspapers, together with the emergence of social media, have had great influence on the political debate in various countries. Ownership of the media has been a factor in many instances. The integration of traditionally isolated Central/Eastern Europe into larger, worldwide trends has fundamentally changed the way we look at the media in this region. This volume proposes to address the transition of the media and communication industries in the contemporary period. The contributions discuss, among other things, the obstacles that still remain for the media to play an effective watchdog role in the new democracies, and whether the advent of the Internet and social media has helped or hindered the transformation to a powerful, independent media. The discussion further examines whether advertising agencies have targeted post-communist citizens differently than those in Western European countries and if the media markets in the post-communist region are fundamentally different than in Western Europe and North America. A second focus of the volume is the media coverage of social issues like domestic violence, which is intended to draw attention to these issues and influence policy in a more aware and open society. This establishes the trend of post-communist media following the example of western media practice. The implications of the Central European media transformation for the newly transforming media markets in the post-Soviet space suggest a new phase in the development of the medium. The impact of global influences on regional expression is an important aspect of the political and social changes that are underway. This volume makes an important interdisciplinary contribution in examining the development of the media.
Author : Lia Litosseliti
Publisher : John Benjamins Publishing
ISBN 13 : 9789027226921
Total Pages : 352 pages
Book Rating : 4.2/5 (269 download)
Download or read book Gender Identity and Discourse Analysis written by Lia Litosseliti and published by John Benjamins Publishing. This book was released on 2002 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a collection of work by researchers in the area of gender and language. It shows how a discourse approach to the study of gender and language can facilitate the study of the complex and subtle ways in which gender identities are represented, constructed and contested through language.
Author : Vildan MAHMUTOĞLU
Publisher : Transnational Press London
ISBN 13 : 1912997657
Total Pages : 160 pages
Book Rating : 4.9/5 (129 download)
Download or read book Communication of Migration in Media and Arts written by Vildan MAHMUTOĞLU and published by Transnational Press London. This book was released on 2020-10-23 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: “The main function of traditional media is to provide timely information to the public, but today, traditional media cannot fulfill these expectations with regard to the fluid nature of global migration. New digital media technologies such social media have arisen to fill the void, narrating the lives of migrants in artistic terms that bear the traces of the major social issues of migration. In this critical anthology, contributors examine the intersection of migration, art, and media studies in order to critically analyse the impact of their confluence upon migrant and receiving communities.” Vildan Mahmutoğlu is Associate Professor at Galatasaray University, Istanbul. Her research interests include migration, local cultures, gender, and minorities. Her published book chapters include “A Glimmer of Hope for Mass Media in a Liberal democracy: istanbulrumazinligi.com” and “Global media Entertainment: star search.” Her current research is about gender in diaspora. John Morán González is the J. Frank Dobie Regents Professor of American and English Literature at the University of Texas at Austin, where he is also Director of the Center for Mexican American Studies. He is author of two monographs and the edit or or c o-editor of thr ee anthologies.” Contents Introduction Vildan Mahmutoğlu and John Moran Gonzalez CHAPTER 1. Representation of Asylum seekers in Science Fiction films: Prawns in District 9 Vildan Mahmutoğlu CHAPTER 2. Border Imagery and Refugee Abjection in Contemporary Visual Art Balca Arda CHAPTER 3. Manifestations of Transfer in the Latest Post-Yugoslav Playwriting and Theatre: Migration, Cultural Mobility and Transculturality Gabriela Abrasowicz CHAPTER 4. Migrants, Identity, and Body Modification in Biblical and Ancient Near Eastern Media Eric Trinka CHAPTER 5. ‘The new diaspora’ and interactive media campaigns: The case of Romanians migrating to the UK after Brexit Bianca Florentina Cheregi CHAPTER 6. Social Media and ICT Use by refugees, Immigrants and NGOs: A Literature Overview Bilgen Türkay CHAPTER 7. Reproduction of Desire: Overuse of Social Media Among Syrian Refugees and Its Effects on The Future Imagination Barış Öktem
Author : Karl Kaser
Publisher : Springer Nature
ISBN 13 : 3030784126
Total Pages : 240 pages
Book Rating : 4.0/5 (37 download)
Download or read book Femininities and Masculinities in the Digital Age written by Karl Kaser and published by Springer Nature. This book was released on 2021-08-31 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a fresh overview on the debate about the remarkable regression of gender equality in the Balkans and South Caucasus caused by the fall of socialism and by the revitalization of religion in Turkey. Contrary to the prevailing opinion of researchers who state continuous male domination, the book presents strong arguments for an alternative outlook. By contrasting the realia of gender relations with the utopia of new femininities and new masculinities driven by digital visual communication, the book provokingly concludes with the arrival of two utopias: the Marlboro Man – still authoritative but lonely – conquering and refusing family obligations; and with the emergence of a new femininity type – strong and beautiful. As such this book provides a great resource to anthropologists, demographers, sociologists, gender and media researchers and all those interested in feminist issues.
Author : Isabella Paoletti
Publisher : Taylor & Francis
ISBN 13 : 1000684598
Total Pages : 221 pages
Book Rating : 4.0/5 (6 download)
Download or read book Older Women in Europe written by Isabella Paoletti and published by Taylor & Francis. This book was released on 2022-09-30 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about older women’s strength, freedom, tenacity, determination, resilience, independence, social and political involvement and, in particular, it is about re-imagining ageing. Older women represent the great majority of older people. The book describes instances of age and gender discrimination and examples of social inclusion and protagonism of older women in Europe. It solicits a change in perspective, focusing on the necessary societal changes to make space to older people and older women in particular. How is society going to address age and gender discrimination in social and institutional settings? How should work settings change to effectively make space to older workers and in particular older women? How should the pension system change? How could public health systems could provide effective care to older people and be sustainable? This edited collection focuses on older women’s rights rather than their needs, adopting a human rights based approach. Preservation of older women’s dignity, autonomy and security is its central topic, that is, ensuring that their rights are recognised. This collection offers insights valuable to a wide array of human rights activists, professionals, policymakers and social scientists, and older women themselves.
Author : Guy Cook
Publisher :
ISBN 13 : 9780415412162
Total Pages : 434 pages
Book Rating : 4.4/5 (121 download)
Download or read book The Language of Advertising written by Guy Cook and published by . This book was released on 2008 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Otilia Huţiu
Publisher :
ISBN 13 : 9789737521996
Total Pages : 0 pages
Book Rating : 4.5/5 (219 download)
Download or read book The Discourse of Negotiation in English and Romanian written by Otilia Huţiu and published by . This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 452 pages
Book Rating : 4.3/5 (91 download)
Download or read book Linguistics and Language Behavior Abstracts written by and published by . This book was released on 2009-02 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ruth Wodak
Publisher : Routledge
ISBN 13 : 1135097240
Total Pages : 340 pages
Book Rating : 4.1/5 (35 download)
Download or read book Analysing Fascist Discourse written by Ruth Wodak and published by Routledge. This book was released on 2013-03-05 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses primarily on continuities and discontinuities of fascist politics as manifested in discourses of post-war European countries. Many traumatic pasts in Europe are linked to the experience of fascist and national-socialist regimes in the 20th century and to related colonial and imperialist expansionist politics. And yet we are again confronted with the emergence, rise and success of extreme right wing political movements, across Europe and beyond, which frequently draw on fascist and national-socialist ideologies, themes, idioms, arguments and lexical items. Post-war taboos have forced such parties, politicians and their electorate to frequently code their exclusionary fascist rhetoric. This collection shows that an interdisciplinary critical approach to fascist text and talk—subsuming all instances of meaning-making (oral, visual, written, sounds, etc.) and genres such as policy documents, speeches, school books, media reporting, posters, songs, logos and other symbols—is necessary to deconstruct exclusionary meanings and to confront their inegalitarian political projects.
