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Author : Direct Marketing Creative Guild (U.S.)
Publisher :
ISBN 13 :
Total Pages : 256 pages
Book Rating : 4.3/5 (91 download)
Download or read book Direct Marketing Design 2 written by Direct Marketing Creative Guild (U.S.) and published by . This book was released on 1988 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sheree Clark
Publisher : Rockport Publishers
ISBN 13 : 9781564964366
Total Pages : 164 pages
Book Rating : 4.9/5 (643 download)
Download or read book Creative Direct Mail Design written by Sheree Clark and published by Rockport Publishers. This book was released on 1997-11 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: 200 clever mailings from 9 top designers including catalogs, invitations, three-dimensionals, fundraising pieces and more.
Author : Direct Marketing Creative Guild
Publisher :
ISBN 13 :
Total Pages : 255 pages
Book Rating : 4.:/5 (994 download)
Download or read book Direct Marketing Design written by Direct Marketing Creative Guild and published by . This book was released on 1985 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Direct Marketing Creative Guild (U.S.)
Publisher : PBC International
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.3/5 (91 download)
Download or read book Direct Marketing Design written by Direct Marketing Creative Guild (U.S.) and published by PBC International. This book was released on 1985 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Direct Marketing Association Staff
Publisher : William Morrow
ISBN 13 : 9780688074418
Total Pages : pages
Book Rating : 4.0/5 (744 download)
Download or read book Direct Marketing Design written by Direct Marketing Association Staff and published by William Morrow. This book was released on 1987-10-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Craig Simpson
Publisher : Entrepreneur Press
ISBN 13 : 1599185180
Total Pages : 250 pages
Book Rating : 4.5/5 (991 download)
Download or read book The Direct Mail Solution written by Craig Simpson and published by Entrepreneur Press. This book was released on 2014-01-28 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.
Author : Leslie H. Sherr
Publisher :
ISBN 13 : 9781592532841
Total Pages : 141 pages
Book Rating : 4.5/5 (328 download)
Download or read book Design for Response written by Leslie H. Sherr and published by . This book was released on 2005 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sandra J. Blum
Publisher : Northlight
ISBN 13 : 9780891348276
Total Pages : 0 pages
Book Rating : 4.3/5 (482 download)
Download or read book Designing Direct Mail that Sells written by Sandra J. Blum and published by Northlight. This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: You've got 18 seconds to make the sale. Go! Studies have shown that it takes the average person 7 seconds or less to decide to open a direct mail envelope. Then, in just II seconds or less, they decide to do it or toss it. This book shows you how to make the most of those 18 seconds with design that sells.
Author : Richard N. Harbert
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (17 download)
Download or read book Direct Marketing Design written by Richard N. Harbert and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : RANDOM HOUSE INC
Publisher : Rizzoli International Publications
ISBN 13 : 9780847360062
Total Pages : pages
Book Rating : 4.3/5 (6 download)
Download or read book Direct Marketing Design written by RANDOM HOUSE INC and published by Rizzoli International Publications. This book was released on 1991-06-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Matthew Housden
Publisher : Taylor & Francis
ISBN 13 : 1136409971
Total Pages : 356 pages
Book Rating : 4.1/5 (364 download)
Download or read book Direct Marketing in Practice written by Matthew Housden and published by Taylor & Francis. This book was released on 2012-04-27 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers. The book shows how to: · Plan a direct marketing campaign · Integrate new technology with conventional direct marketing practice · Maximise the impact, efficiency and return on investment of your activites · Evaluate the success of a campaign - and improve on it next time! Accessible and illuminating, each chapter in the book includes review questions and exercises to help you practice what you have learnt. In addition, the authors have used their considerable experience in the field to assemble many examples of best practice worldwide. These place the theory in a practical, real-world context, and demonstrate what a dramatic effect direct marketing can have on sales and profitability. Those contemplating or starting a career in direct marketing will find Direct Marketing in Practice an invaluable guide to contemporary practice. It is essential reading for all undergraduate students of marketing and business, as well of those undertaking professional examinations in this area.
Author : Mary Lou Roberts
Publisher : Prentice Hall International (UK)
ISBN 13 : 9780130804341
Total Pages : 472 pages
Book Rating : 4.8/5 (43 download)
Download or read book Direct Marketing Management written by Mary Lou Roberts and published by Prentice Hall International (UK). This book was released on 1999 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.
Author : Andrew R. Thomas
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313084513
Total Pages : 233 pages
Book Rating : 4.3/5 (13 download)
Download or read book Direct Marketing in Action written by Andrew R. Thomas and published by Bloomsbury Publishing USA. This book was released on 2006-11-30 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a marketplace increasingly defined by customer categories with high expectations for service, quality, and responsiveness, companies are discovering that traditional mass marketing approaches are giving way to more targeted approaches that communicate directly with their customers. But to many consumers, direct marketing has a bad reputation, associated with intrusive door-to-door salesmen, dinnertime phone solicitations, junk mail, and, most recently, e-mail spam. In Direct Marketing in Action, a team of experts in the field dispels common myths and misconceptions about direct marketing and showcases the most current practices, principles, and techniques. The authors cover the full range of issues that must be considered in developing an effective direct marketing strategy, including competitive analysis, information and data management, media and channel selection, building brand loyalty, and measuring the results of campaigns. Bridging the gap between research and practice, clearly defining terms and concepts, and featuring numerous examples, Direct Marketing in Action will serve as an essential handbook for marketers and a comprehensive overview for students, teachers, and researchers. From the dentist who sends check-up reminders to his patients to the hotel chain that customizes room amenities based on their guests' profiles, direct marketing is infused with the idea that the best allocation of our marketing dollar is one that focuses on and communicates with our particular micro market—and reinforces the distinctive benefits that we provide to those customers. In Direct Marketing in Action the authors cover the full range of issues that must be considered in developing an effective direct marketing strategy, including competitive analysis, information and data management, media and channel selection, building brand loyalty, and measuring the results of campaigns. Bridging the gap between research and practice, clearly defining terms and concepts, featuring numerous examples, and presented in a format that can be read cover-to-cover or in modular fashion, Direct Marketing in Action will serve as an essential handbook for marketers and a comprehensive overview for students, teachers, and researchers.
Author : David Whitbread
Publisher : UNSW Press
ISBN 13 : 1742230008
Total Pages : 386 pages
Book Rating : 4.7/5 (422 download)
Download or read book The Design Manual written by David Whitbread and published by UNSW Press. This book was released on 2009 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Design Manual by David Whitbread is an indispensable and comprehensive reference for traditional and digital publishing. From beginners to professional graphic designers, desktop publishers and graphic design students, The Design Manual provides essential information on conceptual approaches, planning and project development techniques for print, web and multimedia production. Design tasks are divided into sections on publication, corporate identity, on-screen and advertising design. There is discussion of specific skills such as branding and logo design; stationery, catalogue, annual report and newsletter production; websites; storyboarding and animation techniques; and more. The production section discusses layout and typography for print and screen, colour and colour systems, printing and finishing processes. With numerous checklists and practical tips throughout the text, The Design Manual has become a standard reference for anyone involved in or interested in design.
Author :
Publisher :
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.:/5 (126 download)
Download or read book International Direct Marketing written by and published by . This book was released on 1992 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Direct Marketing Creative Guild (U.S.)
Publisher : PBC International
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.3/5 (91 download)
Download or read book Direct Marketing Design written by Direct Marketing Creative Guild (U.S.) and published by PBC International. This book was released on 1985 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Spiller Lisa
Publisher : Pearson Education India
ISBN 13 : 9788131730997
Total Pages : 508 pages
Book Rating : 4.7/5 (39 download)
Download or read book Contemporary Direct & Interactive Marketing, 2/E written by Spiller Lisa and published by Pearson Education India. This book was released on 2010-09 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt:
