DİJİTAL PAZARLAMA REHBERİ - 2

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Author :
Publisher : Selim Düzgün
ISBN 13 :
Total Pages : 72 pages
Book Rating : 4./5 ( download)

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Book Synopsis DİJİTAL PAZARLAMA REHBERİ - 2 by : Selim Düzgün

Download or read book DİJİTAL PAZARLAMA REHBERİ - 2 written by Selim Düzgün and published by Selim Düzgün. This book was released on 2024-01-08 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dijital çağın hızla evrildiği günümüzde, işletmelerin büyümesi için yeni ve etkili stratejilere ihtiyaç duyuluyor. "Sosyal Medya Stratejileri ile Büyüme" işletmenizi sosyal medya platformları üzerinden nasıl büyüteceğinize dair kapsamlı bir rehber sunuyor. Bu kitapta, sosyal medya stratejilerini nasıl kullanacağınızı öğrenirken, gerçek dünyadan ilham alınmış başarı öyküleri ve pratik uygulamalarla tanışacaksınız. İşletmenizi dijital dünyada ön plana çıkarmak ve sürdürülebilir bir büyüme elde etmek için gerekli adımları atmak artık daha kolay. Etkili pazarlama, müşteri ilişkileri yönetimi ve marka bilinirliği stratejilerini bir araya getiren bu rehber, işletmenizin sosyal medyadaki potansiyelini en üst düzeye çıkarmak için ihtiyaç duyduğunuz araçları sunuyor. Sosyal medyanın gücünü keşfedin, işletmenizi büyütün!

Digital Marketing Strategies

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Publisher :
ISBN 13 : 9781793365866
Total Pages : 244 pages
Book Rating : 4.3/5 (658 download)

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Book Synopsis Digital Marketing Strategies by : Koray Odabasi

Download or read book Digital Marketing Strategies written by Koray Odabasi and published by . This book was released on 2019-01-12 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIGITAL MARKETING STRATEGIES 2019 book describes up to date, useful, tested and effective strategies in an easy to understand way. 1. "DIVIDE & CONQUER" METHOD As of 2019, an average consumer sees 10,000 marketing messages per day and the attention span of an average internet user declined to only 8 seconds. 1.3 billion websites try to impress these people. In such an environment, you cannot achieve success by targeting wide audiences and using general marketing messages. To gain their attention, you have to divide your target audience and communicate each segment with the most relevant marketing message. 2. SEARCH ENGINE OPTIMIZATION (SEO) As the competition gets fierce, you have to work more than ever in 2019. This chapter provides detailed information regarding all 5 stages of SEO: Research, Strategy & Keyword Selection, On-site SEO, Infrastructure and Usability, Link Development, and Performance on Search Engine Results Page (SERP). 3. DIGITAL ADSThis chapter focuses on the strategies that will provide the highest conversion in Google Ads (formerly AdWords) and Facebook Ads. You will find detailed information on how to structure your digital ad campaigns and discover effective strategies to achieve success. The chapter provides various examples on text, display and social ad campaigns. 4. SOCIAL MEDIA This chapter focuses on achieving high ROI from social media. Platform-specific success strategies are presented based on Facebook, Instagram, Twitter, YouTube and LinkedIn. 5. EMAIL NEWSLETTERSIn addition to the format, content, timing and frequency of email newsletters, there is a specific section regarding performance analysis. CHECKLISTS AND THE THINGS YOU NEED TO DOTo help you get results, you will find 30-item checklists at the end of each chapter. Using them, you will be able to review the topics that are covered in each chapter. You will also find a special section at the end of each chapter, focusing on the things you need to do to implement this knowledge in your campaigns after reading this book. This will eliminate the gap between reading the book and taking action, as is the case in many other books. Many brands have already implemented "Divide and Conquer" method and significantly improved their digital marketing conversion.Now, it is your turn!

Handbook of Research on Digital Violence and Discrimination Studies

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Publisher : IGI Global
ISBN 13 : 1799891887
Total Pages : 837 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Digital Violence and Discrimination Studies by : Özsungur, Fahri

Download or read book Handbook of Research on Digital Violence and Discrimination Studies written by Özsungur, Fahri and published by IGI Global. This book was released on 2022-04-08 with total page 837 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital violence continues to increase, especially during times of crisis. Racism, bullying, ageism, sexism, child pornography, cybercrime, and digital tracking raise critical social and digital security issues that have lasting effects. Digital violence can cause children to be dragged into crime, create social isolation for the elderly, generate inter-communal conflicts, and increase cyber warfare. A closer study of digital violence and its effects is necessary to develop lasting solutions. The Handbook of Research on Digital Violence and Discrimination Studies introduces the current best practices, laboratory methods, policies, and protocols surrounding international digital violence and discrimination. Covering a range of topics such as abuse and harassment, this major reference work is ideal for researchers, academicians, policymakers, practitioners, professionals, instructors, and students.

Auditing Cloud Computing

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Publisher : John Wiley & Sons
ISBN 13 : 1118116046
Total Pages : 224 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis Auditing Cloud Computing by : Ben Halpert

Download or read book Auditing Cloud Computing written by Ben Halpert and published by John Wiley & Sons. This book was released on 2011-07-05 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The auditor's guide to ensuring correct security and privacy practices in a cloud computing environment Many organizations are reporting or projecting a significant cost savings through the use of cloud computing—utilizing shared computing resources to provide ubiquitous access for organizations and end users. Just as many organizations, however, are expressing concern with security and privacy issues for their organization's data in the "cloud." Auditing Cloud Computing provides necessary guidance to build a proper audit to ensure operational integrity and customer data protection, among other aspects, are addressed for cloud based resources. Provides necessary guidance to ensure auditors address security and privacy aspects that through a proper audit can provide a specified level of assurance for an organization's resources Reveals effective methods for evaluating the security and privacy practices of cloud services A cloud computing reference for auditors and IT security professionals, as well as those preparing for certification credentials, such as Certified Information Systems Auditor (CISA) Timely and practical, Auditing Cloud Computing expertly provides information to assist in preparing for an audit addressing cloud computing security and privacy for both businesses and cloud based service providers.

Friends with Benefits

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Publisher : No Starch Press
ISBN 13 : 1593271999
Total Pages : 316 pages
Book Rating : 4.5/5 (932 download)

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Book Synopsis Friends with Benefits by : Darren Barefoot

Download or read book Friends with Benefits written by Darren Barefoot and published by No Starch Press. This book was released on 2010 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rules of marketing have changed. With viral YouTube videos racking up millions of views, popular bloggers reaching more readers than their traditional media counterparts, and Facebook mavens influencing thousands of their friends, marketing professionals simply cannot ignore the web's new communication channels. But this new brand of marketing can be intimidating to those unfamiliar with the new tools, the evolving culture, and the unwritten rules surrounding them. Friends with Benefits is a tactical guide, filled with tricks, tips, and real-world case studies that show marketers how to reach out to the new online influencers to increase their companies' online visibility and bring more visitors to their websites. Readers learn how to create viral campaigns, craft a compelling social media pitch, and market effectively inside intimidating social media channels, where honesty and connections are far more important than the size of their marketing budget. The power of social media is huge: 65 million Americans read blogs every day; Facebook has over 150 million users; and the most popular YouTube videos receive over 10 million views, often in less than a week. Nearly 80 percent of consumers trust recommendations from family, friends, and "influential" persons over any kind of advertising or marketing. Businesses need to reach these influencers.

The Multivariate Social Scientist

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Author :
Publisher : SAGE
ISBN 13 : 0857021907
Total Pages : 289 pages
Book Rating : 4.8/5 (57 download)

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Book Synopsis The Multivariate Social Scientist by : Graeme D Hutcheson

Download or read book The Multivariate Social Scientist written by Graeme D Hutcheson and published by SAGE. This book was released on 1999-05-19 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Starting from simple hypothesis testing and then moving towards model-building, this valuable book takes readers through the basics of multivariate analysis including: which tests to use on which data; how to run analyses in SPSS for Windows and GLIM4; how to interpret results; and how to report and present the reports appropriately. Using a unified conceptual framework (based around the Generalized Linear Model) the authors explain the commonalities and relationships between methods that include both the analysis of categorical and continuous data.

Handbook of Research on Narrative Advertising

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Publisher : IGI Global
ISBN 13 : 1522597913
Total Pages : 400 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Narrative Advertising by : Yilmaz, Recep

Download or read book Handbook of Research on Narrative Advertising written by Yilmaz, Recep and published by IGI Global. This book was released on 2019-06-28 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising.

MiniEco

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Publisher :
ISBN 13 : 9781908714091
Total Pages : 0 pages
Book Rating : 4.7/5 (14 download)

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Book Synopsis MiniEco by : Kate Lilley

Download or read book MiniEco written by Kate Lilley and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: MiniEco is the sensational craft blog of Kate Lilley. With over 250,000 followers it has taken on cult status in the international craft community, and that is purely down to Kates fresh, contemporary and beautifully explained and executed craft projects. With a book for children already under her belt, this publication focuses more on adults with 33 pieces including paper gems, an origami lampshade, macrame hangings, pop-up pixel cards, hama bead candle holders, and tie-dyed furoshiki cloths. The ideas range in complexity from the simple to the advanced, but each one is totally unique and has never before been published. The look of the book will reflect the immaculate, Japanese-inflected minimalism of the MiniEco website, with some high-end production finishes including a die-cut, dust-jacketed paperback binding and boldly pared-back photography. QR codes will link to animated gifs of the craft being made.

Search Engine Optimization (SEO)

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Publisher : Lulu.com
ISBN 13 : 1905789076
Total Pages : 240 pages
Book Rating : 4.9/5 (57 download)

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Book Synopsis Search Engine Optimization (SEO) by : Samuel Blankson

Download or read book Search Engine Optimization (SEO) written by Samuel Blankson and published by Lulu.com. This book was released on 2008 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows you how to increase your web popularity, page rank, website visitor retention and internet sales through building backlinks, using link exchanges, search engine submissions, directory manual submissions, social media (i.e. RSS, forums, groups, blogging, vlogging, photoblogging, social networking sites (Facebook, MySpace etc), paid inclusion, pay-per-click, paid submissions, banner advertising, banner exchanges, news and PR article submissions, podcasting, doorway pages, referrals, affiliate networks and affiliation, eCourses, eBooks, foreign language search engines, free and low cost advertising websites, conventional marketing methods (such as, billboards, building wrapping, inflatables, vehicle wrapping, aerial banners, posters, radio and television), campaign monitoring, SEO campaign fine-tuning and more.

Ultimate Guide to Search Engine Optimization: Drive Traffic, Boost Conversion Rates and Make Lots of Money

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Author :
Publisher : Jon Rognerud SEO
ISBN 13 : 9781599181691
Total Pages : 268 pages
Book Rating : 4.1/5 (816 download)

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Book Synopsis Ultimate Guide to Search Engine Optimization: Drive Traffic, Boost Conversion Rates and Make Lots of Money by : Jon Rognerud

Download or read book Ultimate Guide to Search Engine Optimization: Drive Traffic, Boost Conversion Rates and Make Lots of Money written by Jon Rognerud and published by Jon Rognerud SEO. This book was released on 2008-03-13 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turn Your Website into A Marketing Powerhouse! Author and search engine optimization (SEO) expert, Jon Rognerud unlocks the mystery of SEO and removes the fears of intimidating technology with this step-by-step guide to building a fully optimized web site and a successful, traffic-driving SEO campaign. Begin by learning how to lay the foundation of your SEO campaign, from building your web site to identifying your market and creating web-savvy content. Next, master the implementation of SEO tools and tactics, including keyword research, linking, and submitting to search engines. Then learn how to apply proven strategies, including using social media, pay-per-click, paid advertising, landing page conversions and much more. This is your guide to gaining exposure and creating a buzz big enough to put a lot of money in your pocket! Learn how to: Create an attractive website with SEO-enriched content Choose the right keywords and create an effective seed list Use effective tools to identify and attract quality traffic Safeguard your site from becoming spam Use cutting-edge tactics to gain exposure and land on page 1 of Google Create relationships with other sites through linking Use social media sites within your online marketing plan Turn traffic into sales Everything you ever needed to build a website and get results is right here-all in one place!

Inclusive Design

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Publisher : Springer Science & Business Media
ISBN 13 : 1447100018
Total Pages : 611 pages
Book Rating : 4.4/5 (471 download)

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Book Synopsis Inclusive Design by : P.John Clarkson

Download or read book Inclusive Design written by P.John Clarkson and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 611 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inclusive Design: What's in It for Me? presents a comprehensive review of current practice in inclusive design. With emphasis on new ideas for improvement and arguments for wider implementation in future, a unique combination of leading opinions on inclusive design from both industry and academia are offered. The theme throughout encourages a positive view of inclusive design as a good and profitable process and to produce a change to more effective approaches to "design for all". Inclusive Design is composed of two parts with a common chapter structure so that the business and design arguments in favour of inclusive design can be easily compared and assimilated: The Business Case presents the industrial and management benefits of inclusive design. It concentrates on demographic, legal and ethical reasons for all businesses being better off taking inclusivity into account in the design of their products or services. Case histories demonstrating the commercial success of inclusive design are drawn from the experiences of companies such as Tesco, Fiat and The Royal Mail. The Designers' Case focuses on the factors a designer needs to take into account when dealing with inclusivity. "Who is going to use my design?" "What do they need from my design?" "How do I take any medical needs into account?" "Just how "inclusive" is my design?" are all questions answered in this section which presents the necessary tools for effective inclusive design. This part of the book aims to convince a designer that inclusive design is a realistic goal. Inclusive Design will appeal to designers, researchers and students and to managers making decisions about the research and design strategies of their companies.

Industrial Arts Index

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Publisher :
ISBN 13 :
Total Pages : 546 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Industrial Arts Index by :

Download or read book Industrial Arts Index written by and published by . This book was released on 1918 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Thymic Tumors

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Publisher :
ISBN 13 :
Total Pages : 188 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Thymic Tumors by : Roger Sarrazin

Download or read book Thymic Tumors written by Roger Sarrazin and published by . This book was released on 1989 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Index Islamicus Online

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Publisher :
ISBN 13 : 9789004145252
Total Pages : 0 pages
Book Rating : 4.1/5 (452 download)

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Book Synopsis Index Islamicus Online by : William M. Ballantyne

Download or read book Index Islamicus Online written by William M. Ballantyne and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Proceedings of the International Symposium for Production Research 2018

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Publisher : Springer
ISBN 13 : 331992267X
Total Pages : 963 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Proceedings of the International Symposium for Production Research 2018 by : Numan M. Durakbasa

Download or read book Proceedings of the International Symposium for Production Research 2018 written by Numan M. Durakbasa and published by Springer. This book was released on 2018-08-14 with total page 963 pages. Available in PDF, EPUB and Kindle. Book excerpt: The conference aims at forming a unique platform to bring together academicians and practitioners from industrial engineering and management engineering as well as from other disciplines working on production function applying the tools of operational research and production/operational management. Topics treated include: computer aided manufacturing, industry 4.0, big data and analytics, flexible manufacturing systems, fuzzy logic, industrial applications, information technologies in production management, optimization, production economy, production planning and control, productivity and performance management, project management, quality management, risk analysis and management, supply chain management.

New Approaches in Media and Communication

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Publisher : Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
ISBN 13 : 9783631779804
Total Pages : 0 pages
Book Rating : 4.7/5 (798 download)

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Book Synopsis New Approaches in Media and Communication by : Ahmet Ayhan

Download or read book New Approaches in Media and Communication written by Ahmet Ayhan and published by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften. This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a collection of chapters on a wide range of topics in the field of communication and media, this edited book offers its readers to comprehend the current situation of the new media and communication practices in Turkey.

Issues in Communication, Media and Public Relations

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Author :
Publisher : IJOPEC PUBLICATION
ISBN 13 : 1912503573
Total Pages : 148 pages
Book Rating : 4.9/5 (125 download)

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Book Synopsis Issues in Communication, Media and Public Relations by : Emrah Doğan

Download or read book Issues in Communication, Media and Public Relations written by Emrah Doğan and published by IJOPEC PUBLICATION. This book was released on 2018-09-29 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: