Digitizing The Customer Journey

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Digitizing the Customer Journey

Author : Stephen J. Wright
Publisher : Bluetrees GmbH
ISBN 13 : 395251263X
Total Pages : 96 pages
Book Rating : 4.9/5 (525 download)

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Book Synopsis Digitizing the Customer Journey by : Stephen J. Wright

Download or read book Digitizing the Customer Journey written by Stephen J. Wright and published by Bluetrees GmbH. This book was released on 2019-07-31 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digitizing the Customer Journey is a book emphasizing the need for companies to convert and integrate all their customer service and marketing data into a system that is optimized for an excellent user experience. In today’s times, any business that wants to compete will have to consider the advanced technologies available and implement them as soon as possible, or be left behind! Stephen J. Wright, CEO, COO, and CIO at numerous multinational companies, provides many examples from various types of industries, and gives clear steps how to get started, as well as making major arguments for the effectiveness of this type of change in any business-to-consumer company. You will get the answers to the following questions: ✔ What are some of the ways technology has brought change to the economy? ✔ What is a customer journey? ✔ What are the three most important processes in every business? ✔ Why is a business that has digitized its processes likely to do better than one that hasn’t? ✔ What are the best ways you can use technology to digitize the customer journey? ✔ What is a circular economy?

Digital Business Transformation

Author : Nigel Vaz
Publisher : John Wiley & Sons
ISBN 13 : 1119758688
Total Pages : 224 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Digital Business Transformation by : Nigel Vaz

Download or read book Digital Business Transformation written by Nigel Vaz and published by John Wiley & Sons. This book was released on 2021-01-05 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fuel your business' transition into the digital age with this insightful and comprehensive resource Digital Business Transformation: How Established Companies Sustain Competitive Advantage offers readers a framework for digital business transformation. Written by Nigel Vaz, the acclaimed CEO of Publicis Sapient, a global digital business transformation company, Digital Business Transformation delivers practical advice and approachable strategies to help businesses realize their digital potential. Digital Business Transformation provides readers with examples of the challenges faced by global organizations and the strategies they used to overcome them. The book also includes discussions of: How to decide whether to defend, differentiate, or disrupt your organization to meet digital challenges How to deconstruct decision-making throughout all levels of your organization How to combine strategy, product, experience, engineering, and data to produce digital results Perfect for anyone in a leadership position in a modern organization, particularly those who find themselves responsible for transformation-related decisions, Digital Business Transformation delivers a message that begs to be heard by everyone who hopes to help their organization meet the challenges of a changing world.

SMACing the Bank

Author : Balaji Raghunathan
Publisher : CRC Press
ISBN 13 : 1351645943
Total Pages : 295 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis SMACing the Bank by : Balaji Raghunathan

Download or read book SMACing the Bank written by Balaji Raghunathan and published by CRC Press. This book was released on 2017-11-15 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: The formula for the Future of Work is called SMAC - social, mobile, analytics and cloud on one integrated stack where each function enables another to maximize its effect. This is the new enterprise IT model delivering an organization that is more connective, collaborative, real time and productive. This book provides a comprehensive view of how SMAC Technologies are impacting the entire banking "eco-system" as well as the key stakeholders, namely customers, employees and partners.

Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices

Author : Akel, Gökhan
Publisher : IGI Global
ISBN 13 : 1668443821
Total Pages : 596 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices by : Akel, Gökhan

Download or read book Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices written by Akel, Gökhan and published by IGI Global. This book was released on 2022-06-24 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology has brought many innovations and changes in experiential design and experiential products and services. The digital transformations brought about by technology have led to problem-solving, creative functioning, and unique improvements along with experiences. Human-digital experience interaction prevails in many areas of modern society, and in order to evaluate this interaction, a more balanced understanding of digital and experience processes is required. The Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices discusses innovative research on experiential marketing and evaluates the interdisciplinary reflections of practices from different perspectives. The book also explores how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations. Covering critical topics such as experience economy and tourism experience management, this reference work is ideal for managers, marketers, hospitality professionals, academicians, practitioners, scholars, researchers, instructors, and students.

Digital @ Scale

Author : Anand Swaminathan
Publisher : John Wiley & Sons
ISBN 13 : 1119433762
Total Pages : 290 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Digital @ Scale by : Anand Swaminathan

Download or read book Digital @ Scale written by Anand Swaminathan and published by John Wiley & Sons. This book was released on 2017-06-02 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: A blueprint for reinventing the core of your business Value in the next phase of the digital era will go to those companies that don't just try digital but also scale it. Digital@Scale examines what it takes for companies to break through the gravitational pull of their legacy organizations and capture the full value of digital. Digging into more than fifty detailed case studies and years of McKinsey experience and data, the authors, along with a group of expert contributors, show how companies can move beyond incremental change to transform the business where the greatest value is generated—at its core. The authors provide practical insights into the three pillars of digital transformations that successfully scale: reinventing the business model, building out a business architecture from the customer back into the organization, and establishing an 'amoeba' IT and organizational foundation that learns and evolves. This is the ideal guide for all leaders who recognize the power and promise of a digital transformation.

The INSURTECH Book

Author : Sabine L.B VanderLinden
Publisher : John Wiley & Sons
ISBN 13 : 1119362245
Total Pages : 331 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis The INSURTECH Book by : Sabine L.B VanderLinden

Download or read book The INSURTECH Book written by Sabine L.B VanderLinden and published by John Wiley & Sons. This book was released on 2018-04-10 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive compendium for the Insurance Digital Revolution From slow beginnings in 2014, InsurTech has captured US$7billion in investment since 2010 — a 10% annual compound growth rate is predicted until at least 2020. Three in four insurance companies believe some part of their business is at risk of disruption and understanding the trends, drivers and emerging technologies behind Insurance’s Digital Revolution is a business-critical priority for all growth-minded firms. The InsurTech Book offers essential updates, critical thinking and actionable insight — globally — from start-ups, incumbents, investors, tech companies, advisors and other partners in this evolving ecosystem, in one volume. For some, Insurance is either facing an existential threat; for others, it is a sector on the brink of transforming itself. Either way, business models, value chains, customer understanding and engagement, organisational structures and even what Insurance is for, is never going to be the same. Be informed, be part of it. Learn from diverse experiences, mindsets and applications of technologies Discover new ways of defining and grasping growth opportunities Get the inside track from innovators, disruptors and incumbents Be updated on the evolution of InsurTech, why it is happening and how it will evolve Explore visions of the future of Insurance to help shape yours The InsurTech Book is your indispensable guide to a sector in transformation.

Digital Management in Covid-19 Pandemic and Post-Pandemic Times

Author : Richard C. Geibel
Publisher : Springer Nature
ISBN 13 : 3031201485
Total Pages : 197 pages
Book Rating : 4.0/5 (312 download)

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Book Synopsis Digital Management in Covid-19 Pandemic and Post-Pandemic Times by : Richard C. Geibel

Download or read book Digital Management in Covid-19 Pandemic and Post-Pandemic Times written by Richard C. Geibel and published by Springer Nature. This book was released on 2023-01-13 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents select contributions of the International Scientific-Practical Conference 2021 (ISCP 2021) organized by East European University (Georgia) and Fresenius University of Applied Sciences (Germany). It discusses the challenges of digital transformation during and after the pandemic and introduces advanced research and solutions from both academic and professional’s aspects. The topics covered include digitalization in social and corporate responsibility, e-commerce and digital entrepreneurship, and digitalization in education. The book is an interesting read for researchers and professionals interested in digital management.

Toolbox Digital Business

Author : Ralf T. Kreutzer
Publisher : Springer Nature
ISBN 13 : 3658370173
Total Pages : 579 pages
Book Rating : 4.6/5 (583 download)

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Book Synopsis Toolbox Digital Business by : Ralf T. Kreutzer

Download or read book Toolbox Digital Business written by Ralf T. Kreutzer and published by Springer Nature. This book was released on 2022-05-13 with total page 579 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and comprehensively as possible. The tools offered in this book will support companies in actively shaping the change.

Handling digital Value Streams

Author : Helmut Steigele
Publisher : BoD – Books on Demand
ISBN 13 : 375041615X
Total Pages : 72 pages
Book Rating : 4.7/5 (54 download)

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Book Synopsis Handling digital Value Streams by : Helmut Steigele

Download or read book Handling digital Value Streams written by Helmut Steigele and published by BoD – Books on Demand. This book was released on 2019-11-19 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: The more you enter the world of doing business the digital way, the more you realize that it needs capabilities which relate to one discipline: Organisational Resilience. The ability to absorb unwished surprises which have a direct relationship to your business and to your business relationships. As long as you are not aware that the business ecosystem you live in, the service value streams you use for customer interaction and your enterprise governance play here a significant role, each disruption, each change in environment and each modification in customer demand patterns can become an existential issue. This Guide gives advice, examples and a storyboard to handle exactly this challenge

Handbook of Research on Artificial Intelligence and Knowledge Management in Asia’s Digital Economy

Author : Ordóñez de Pablos, Patricia
Publisher : IGI Global
ISBN 13 : 1668458500
Total Pages : 564 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on Artificial Intelligence and Knowledge Management in Asia’s Digital Economy by : Ordóñez de Pablos, Patricia

Download or read book Handbook of Research on Artificial Intelligence and Knowledge Management in Asia’s Digital Economy written by Ordóñez de Pablos, Patricia and published by IGI Global. This book was released on 2022-11-11 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI) and knowledge management can create innovative digital solutions and business opportunities in Asia from circular and green economies to technological disruption, innovation, and smart cities. It is essential to understand the impact and importance of AI and knowledge management within the digital economy for future development and for fostering the best practices within 21st century businesses. The Handbook of Research on Artificial Intelligence and Knowledge Management in Asia’s Digital Economy offers conceptual frameworks, empirical studies, and case studies that help to understand the latest developments in artificial intelligence and knowledge management, as well as its potential for digital transformation and business opportunities in Asia. Covering topics such as augmented reality. Convolutional neural networks, and digital transformation, this major reference work generates enriching debate on the challenges and opportunities for economic growth and inclusion in the region among business executives and leaders, IT managers, policymakers, government officials, students and educators of higher education, researchers, and academicians.

Smart Services Summit

Author : Jürg Meierhofer
Publisher : Springer Nature
ISBN 13 : 3031366980
Total Pages : 230 pages
Book Rating : 4.0/5 (313 download)

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Book Synopsis Smart Services Summit by : Jürg Meierhofer

Download or read book Smart Services Summit written by Jürg Meierhofer and published by Springer Nature. This book was released on 2023-08-29 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents up-to-date descriptions of smart services innovations in industry, supported by new scientific approaches. It summarizes the outcomes of the fourth Smart Services Summit, held in Zurich in October 2022, which primarily focused on how smart services can promote sustainability. As smart services accelerate, new technologies can be leveraged to create new value propositions and business models that deliver tangible sustainability outcomes. This book addresses social, economic and environmental aspects of sustainability in connection with new technologies. It includes contributions on how the quality and value of services are affected by digital technologies, how collaboration affects shared value creation, and how organizations can be enabled to drive digital value creation. Given its scope, the book represents an indispensable guide for practitioners and advanced students alike.

Leading Digital

Author : George Westerman
Publisher : Harvard Business Review Press
ISBN 13 : 1625272480
Total Pages : 303 pages
Book Rating : 4.6/5 (252 download)

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Book Synopsis Leading Digital by : George Westerman

Download or read book Leading Digital written by George Westerman and published by Harvard Business Review Press. This book was released on 2014-09-23 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Become a Digital Master—No Matter What Business You’re In If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn: • How to engage better with your customers • How to digitally enhance operations • How to create a digital vision • How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.

Advances in Creativity, Innovation, Entrepreneurship and Communication of Design

Author : Evangelos Markopoulos
Publisher : Springer Nature
ISBN 13 : 3030800946
Total Pages : 627 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Advances in Creativity, Innovation, Entrepreneurship and Communication of Design by : Evangelos Markopoulos

Download or read book Advances in Creativity, Innovation, Entrepreneurship and Communication of Design written by Evangelos Markopoulos and published by Springer Nature. This book was released on 2021-07-01 with total page 627 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together experts from different areas to show how creativity drives design and innovation in different kind of businesses. It presents theories and best practices demonstrating how creativity generates technological invention, and how this, combined with entrepreneurship, leads to business innovation. It also discusses strategies to teach entrepreneurial competencies and support business developments, including aspects such as corporate social responsibility and sustainability. Moreover, the book discusses the role of human factors in understanding, communicating with and engaging users, reporting on innovative approaches for product design, development, and branding. It also discusses applications in education and well-being. Based on the AHFE 2021 Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, held virtually on July 25–29 July, 2021, from USA, the book addresses a broad audience of business innovators, entrepreneurs, designers, and marketing and communication experts alike.

Experience My Brand

Author : Joe Tawfik
Publisher : Greenleaf Book Group
ISBN 13 : 1632991284
Total Pages : 313 pages
Book Rating : 4.6/5 (329 download)

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Book Synopsis Experience My Brand by : Joe Tawfik

Download or read book Experience My Brand written by Joe Tawfik and published by Greenleaf Book Group. This book was released on 2017-03-28 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author Joe Tawfik presents an assured collection of valuable insights in Experience My Brand that are based on his 25-plus years in senior management. His expertise as CEO of business services companies in particular underlies his assertion that to differentiate itself in the age of digital disruption, a company must make branded customer experience part of its corporate strategy. Rather than relegate customer experience management to any one department, such as marketing, it must become “embedded within a company’s DNA.” You will learn through detailed analysis and real-world illustrations how to: • Analyze, Design, and Measure Customer Experience • Implement Superior Customer Experience Initiatives • Consider how Customer Experience Will Change and Transform the Future With its plentiful tables and figures to complement his text, Experience My Brand puts theory into practice in a way that will keep you alert and engaged. Experience My Brand’s unique message makes it a must-have guide for senior managers and their teams who seek to strengthen this critical aspect of their businesses as well as anybody wanting to learn about this increasingly important field.

Industry Competitiveness: Digitalization, Management, and Integration

Author : Aleksei V. Bogoviz
Publisher : Springer Nature
ISBN 13 : 3030407497
Total Pages : 795 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Industry Competitiveness: Digitalization, Management, and Integration by : Aleksei V. Bogoviz

Download or read book Industry Competitiveness: Digitalization, Management, and Integration written by Aleksei V. Bogoviz and published by Springer Nature. This book was released on 2020-02-24 with total page 795 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, with contributions by both leading scholars and industry experts, provides a coherent framework for understanding complex determinants and patterns of industry competitiveness. Divided into eight parts, it covers both quantitative and qualitative research on the following topics: technologies, economic development, and human resources in Industry 4.0; management in the digital economy; artificial intelligence and knowledge management approaches; drivers of sustainable and innovative development in corporations; resilient and competitive systems in the energy sector; compliance and anti-corruption mechanisms; and competence networks and technological integration. Thanks to its highly stimulating discussions on the determinants and patterns of industry competitiveness, this book appeals to a wide readership.

Beyond Digital

Author : Paul Leinwand
Publisher : Harvard Business Press
ISBN 13 : 1647822335
Total Pages : 142 pages
Book Rating : 4.6/5 (478 download)

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Book Synopsis Beyond Digital by : Paul Leinwand

Download or read book Beyond Digital written by Paul Leinwand and published by Harvard Business Press. This book was released on 2022-01-04 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two world-renowned strategists detail the seven leadership imperatives for transforming companies in the new digital era. Digital transformation is critical. But winning in today's world requires more than digitization. It requires understanding that the nature of competitive advantage has shifted—and that being digital is not enough. In Beyond Digital, Paul Leinwand and Matt Mani from Strategy&, PwC's global strategy consulting business, take readers inside twelve companies and how they have navigated through this monumental shift: from Philips's reinvention from a broad conglomerate to a focused health technology player, to Cleveland Clinic's engagement with its broader ecosystem to improve and expand its leading patient care to more locations around the world, to Microsoft's overhaul of its global commercial business to drive customer outcomes. Other case studies include Adobe, Citigroup, Eli Lilly, Hitachi, Honeywell, Inditex, Komatsu, STC Pay, and Titan. Building on a major new body of research, the authors identify the seven imperatives that leaders must follow as the digital age continues to evolve: Reimagine your company's place in the world Embrace and create value via ecosystems Build a system of privileged insights with your customers Make your organization outcome-oriented Invert the focus of your leadership team Reinvent the social contract with your people Disrupt your own leadership approach Together, these seven imperatives comprise a playbook for how leaders can define a bolder purpose and transform their organizations.

Digital Marketing Strategy

Author : Niko Lahtinen
Publisher : Edward Elgar Publishing
ISBN 13 : 1035311313
Total Pages : 169 pages
Book Rating : 4.0/5 (353 download)

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Book Synopsis Digital Marketing Strategy by : Niko Lahtinen

Download or read book Digital Marketing Strategy written by Niko Lahtinen and published by Edward Elgar Publishing. This book was released on 2023-07-01 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations’ digital marketing strategies can be developed and implemented.