Digitale Geschaftsmodelle Richtig Einschatzen

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Digitale Geschäftsmodelle richtig einschätzen

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Author : Christian Hoffmeister
Publisher : Carl Hanser Verlag GmbH Co KG
ISBN 13 : 3446436596
Total Pages : 241 pages
Book Rating : 4.4/5 (464 download)

Book Synopsis Digitale Geschäftsmodelle richtig einschätzen by : Christian Hoffmeister

Download or read book Digitale Geschäftsmodelle richtig einschätzen written by Christian Hoffmeister and published by Carl Hanser Verlag GmbH Co KG. This book was released on 2013-09-05 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Die Veränderung durch die zunehmende Digitalisierung erfasst immer mehr Branchen und Unternehmen und viele Unternehmen setzen große Hoffnungen in digital basierte Geschäftsmodelle. Doch nicht mit jedem Buzz-Thema oder jeder technischen Neuerung lassen sich auch zwangsläufig Umsätze generieren und die Gefahr des Scheiterns ist hoch! Was verändert sich wirklich durch neue Technologien und was sollte man tun oder lassen? Dieses Werk gibt Antworten und zeigt, wie sich digitale Geschäftsmodelle realistisch planen und gestalten lassen. Dabei wirft der Autor einen kritischen Blick auf bestehende Thesen und Erfolgsversprechen. Durch die lösungsorientierte Darstellung erhält der Leser eine konkrete Hilfestellung, um die für das eigene Unternehmen geeignete digitale Strategie auszuwählen und umzusetzen. "Die Digitalisierung verändert viele Geschäftsmodelle fundamental. Das Buch gibt nicht nur wertvolle Denkanstöße, sondern ist auch eine Navigations-Software durch den Strategie-Dschungel des digitalen Wandels." Arndt Groth (CEO PubliGroupe AG) "Das Buch ist eine hervorragende Inspirationsquelle für alle, die digitale Geschäftsmodelle realistisch einschätzen und das eigene Geschäftsmodell fit für die digitale Zukunft machen wollen!" Prof. Dr. Yorck v. Borcke (Studiendekan Media Management & Entrepreneurship, Hochschule Fresenius) "Ein richtungsweisendes Werk für die digitale Wirtschaft, das nicht nur wissenschaftlich Interessierte auf ihrem Schreibtisch haben sollten!" Dr. Ulrike Handel (Chairman & CEO ad pepper media International N.V.)

Digital Business Leadership

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Author : Ralf T. Kreutzer
Publisher : Springer
ISBN 13 : 366256548X
Total Pages : 274 pages
Book Rating : 4.6/5 (625 download)

Book Synopsis Digital Business Leadership by : Ralf T. Kreutzer

Download or read book Digital Business Leadership written by Ralf T. Kreutzer and published by Springer. This book was released on 2018-04-27 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides specialists and executives with a clear, yet practical set of recommendations to meet the challenges of digital transformation and ensure long-term success as a leader in a primarily digital business world. The authors describe the fundamental principles of digitization and its economic opportunities and risks, integrating them into a framework of classic and new management methods. The book also explores how increasing digitization – not only of communication, but of complete value chains – has led to a need to establish a digital business leadership. Digitization is changing people and markets: it causes the upheaval of entire industries, creates new digital-centric companies, and forces established companies to cope with the transformation activities associated with these digitization processes. New approaches and methods have to be learned, tried and tested patterns of thinking have to be explored, and last but not least, innovation activities have to be understood as continuous necessities. At the same time, digital business offers considerable opportunities for renewing competitive advantages, improving existing process structures and realigning products, services and business models.

Toolbox Digital Business

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Author : Ralf T. Kreutzer
Publisher : Springer Nature
ISBN 13 : 3658370173
Total Pages : 579 pages
Book Rating : 4.6/5 (583 download)

Book Synopsis Toolbox Digital Business by : Ralf T. Kreutzer

Download or read book Toolbox Digital Business written by Ralf T. Kreutzer and published by Springer Nature. This book was released on 2022-05-13 with total page 579 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and comprehensively as possible. The tools offered in this book will support companies in actively shaping the change.

Finding a Solution to Leadership

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Author : Niels Brabandt
Publisher : BoD – Books on Demand
ISBN 13 : 3734742579
Total Pages : 546 pages
Book Rating : 4.7/5 (347 download)

Book Synopsis Finding a Solution to Leadership by : Niels Brabandt

Download or read book Finding a Solution to Leadership written by Niels Brabandt and published by BoD – Books on Demand. This book was released on 2019-10-17 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business and employee management are key subjects in business administration. For decades, actually for centuries, there has been a discussion about how effective leadership of people or employees can be realized. It has always been a major concern within market-based economic systems to learn how its products and services should be designed in order to generate consumer demand. That the discussion about business and employee management is more relevant than ever is linked to the fact that leadership situations are influenced by a variety of external factors. They include, in particular, political, cultural, social, demographic, economic, and technological developments. It is therefore required for business and employee management to be adapted to those external framework conditions on a permanent basis. In former times, the assumption in mainstream leadership research was that leadership success relied on specific personal characteristics. Later on, the prevailing view was that the decisive factors in employee management lied in specific leadership behavior or leadership styles. Today's research on leadership is dominated by situation-oriented approaches, providing for specific leadership concepts for specific organizational and employee-related structures. The present thesis is an attempt to bundle a variety of approaches to leadership with the aim of providing an overarching framework for concepts of a similar nature. Therefore, the leadership concept to be developed in what follows is to be characterized by the principles of holism and sustainability. The first step is to present the fundamentals of leadership and management in order to introduce key terms and concepts and provide an overview of the research on leadership. Chapter 3 deals with separately displaying the business and employee management approaches of various management pioneers, distinguishing between early and con-temporary pioneers. Each approach is presented in consideration of its key elements, its strengths and opportunities, as well as its weaknesses and limitations. The fourth chapter, finally, is devoted to developing a holistic and sustainable leader-ship concept.

Digital Guest Experience

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Author : Björn Radde
Publisher : tredition
ISBN 13 : 3732393380
Total Pages : 178 pages
Book Rating : 4.7/5 (323 download)

Book Synopsis Digital Guest Experience by : Björn Radde

Download or read book Digital Guest Experience written by Björn Radde and published by tredition. This book was released on 2017-04-06 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: The experience of staying at a hotel will continue to radically change in the coming years. The guest is welcomed by robots and bypasses the traditional check-in with their smartphone. Augmented reality and beacons accompany him through the hotel, any missing utensils in room will be produced with a 3D printer. Nanotechnologies and biometric methods will be introduced into the hotel industry, as well as chatbots and holograms. Digital Guest Experience tools are an investment area within the digital value chain that should be reviewed and implemented by the hotel industry. Björn Radde explains how the guest journey has changed and describes the most important digital guest experience instruments for optimizing the hotel's engagement, as well as its impact on guest satisfaction and revenue.

Digital Business Modelling

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Author : Christian Hoffmeister
Publisher : Carl Hanser Verlag GmbH Co KG
ISBN 13 : 3446473203
Total Pages : 288 pages
Book Rating : 4.4/5 (464 download)

Book Synopsis Digital Business Modelling by : Christian Hoffmeister

Download or read book Digital Business Modelling written by Christian Hoffmeister and published by Carl Hanser Verlag GmbH Co KG. This book was released on 2022-04-11 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alles, worauf es bei der Entwicklung eigener digitaler Geschäftsmodelle ankommt - visuell überzeugend, innovativ und werthaltig! Mit dem Digital Value Creation-Framework erhalten Sie ein Modell an die Hand, mit dem Sie erfolgreiche, neue digitale Geschäftsmodelle entwickeln und bestehende überprüfen können: - Digitale Geschäftsmodelle verstehen, modellieren und vermitteln - Digitale Geschäftsmodelle schnell und genau beschreiben sowie bewerten - Mit vielen Beispielen, veranschaulicht mit einzigartiger Visualisierung - Viele Vorlagen und ein Fundus an Ideen für die eigene Entwicklung von Geschäftsmodellen - Schritt für Schritt: von der Einschätzung der Ideen bis zur Umsetzung von Prototypen „Um eine nachhaltige digitale Transformation zu gestalten, reichen Ideen alleine nicht aus, sondern es bedarf passender Managementtools. Das DVC Framework ist definitiv eines davon.“ Dr. Holger Schneider – Vorstand VEMAG Verlags- und Medien AG „Das Buch bildet eine exzellente Grundlage zum Verständnis der Zusammenhänge wichtiger Kernthemen innerhalb digitaler Geschäftsmodelle in Zeiten der Industrie 4.0. Kerkhoff Digital Vision konnte gemeinsam mit Herrn Christian Hoffmeister diese Methodik erfolgreich bei Unternehmen im deutschen Mittelstand anwenden.“ Gerd Kerkhoff – Geschäftsführer der Kerkhoff Group

Digitale Geschäftsmodelle

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Author : Reinhard Bleiber
Publisher : Haufe-Lexware
ISBN 13 : 3648137662
Total Pages : 325 pages
Book Rating : 4.6/5 (481 download)

Book Synopsis Digitale Geschäftsmodelle by : Reinhard Bleiber

Download or read book Digitale Geschäftsmodelle written by Reinhard Bleiber and published by Haufe-Lexware. This book was released on 2020-11-02 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Die Digitalisierung verändert die wirtschaftlichen Bedingungen unaufhaltsam. Jetzt gilt es, die Chancen zu nutzen, und so den langfristigen Erfolg Ihres Unternehmens zu sichern. Dieses Buch zeigt die grundsätzlichen Charakteristika von digitalen Geschäftsmodellen und erläutert, wie Sie den Transformationsprozess erfolgreich durchführen. Der Autor beschreibt sowohl für Start-ups als auch für traditionelle Unternehmen alle interessanten Möglichkeiten der Transformation. Zahlreiche positive Beispiele unterstützen Sie auf dem spannenden Weg zu Ihrem digitalen Geschäftsmodell. Inhalte: Veränderung der wirtschaftlichen Bedingungen Bausteine digitaler Geschäftsmodelle Controlling in digitalen Geschäftsmodellen Handel, Handwerk, Industrie, Dienstleistungen - Modelle im Mittelstand Digitale Geschäftsmodelle für einzelne unternehmerische Funktionen Chancen und Risiken der Transformation

Geschäftsmodelle richtig bewerten

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Author : Georgiy Michailov
Publisher : Campus Verlag
ISBN 13 : 3593448831
Total Pages : 303 pages
Book Rating : 4.5/5 (934 download)

Book Synopsis Geschäftsmodelle richtig bewerten by : Georgiy Michailov

Download or read book Geschäftsmodelle richtig bewerten written by Georgiy Michailov and published by Campus Verlag. This book was released on 2021-07-21 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wertschöpfungspotenziale gezielt erkennen Nichts ist für die Ewigkeit! Das gilt besonders für Geschäftsmodelle. Sie müssen regelmäßig überprüft und an sich verändernde Marktumfelder angepasst werden. Dazu sollten sich Unternehmen immer wieder 5 zentrale Fragen stellen: • Verfügen Sie über eine robuste Wertpositionierung durch USP und Wettbewerbsstellung? • Ist das Wertangebot Ihrer Produkte auf den optimalen Kundennutzen ausgerichtet? • Funktioniert Ihre Wertschöpfung, indem Sie Produkte maximal effizient herstellen? • Nutzen Sie die Möglichkeiten zur Wertabschöpfung durch realistische Kalkulationen und profitable Bepreisung? • Wird Ihre Wertdisziplin durch kaufmännische Steuerung und die Unternehmensführung konsequent eingehalten? Prüfen Sie mithilfe der im Buch enthaltenen Selbsttests Ihr Geschäftsmodell auf Herz und Nieren, lassen Sie sich von Best Practices zu gezielten Wertsteigerungen inspirieren und setzen Sie Restrukturierungsprojekte mit den praxistauglichen Anleitungen aus dem Arbeitsteil um.

Digital Business Modelling

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Author : Christian Hoffmeister
Publisher :
ISBN 13 : 9783446452664
Total Pages : pages
Book Rating : 4.4/5 (526 download)

Book Synopsis Digital Business Modelling by : Christian Hoffmeister

Download or read book Digital Business Modelling written by Christian Hoffmeister and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Mit dem Digital Value Creation-Framework erhalten Sie ein Modell an die Hand, mit dem Sie erfolgreiche, neue digitale Geschäftsmodelle entwickeln und bestehende überprüfen können. Finden Sie heraus, was Kunden wirklich wollen! - Konkrete Vorgehensweise für digitale Geschäftsmodelle - Alles Wissenswerte rund um die digitale Ökonomie - Mit besonders anschaulicher Darstellung und zahlreichen Praxisbeispielen Die Veränderungen durch die Digitalisierung sind fundamental, disruptiv und revolutionär. Für Unternehmen bieten sich hier enorme Risiken, aber auch enorme Chancen. Die zentrale Frage lautet: Wie kann in einer digitalen und immateriellen Netzwerk-Ökonomie Wert geschaffen werden? Dieses Werk vermittelt das relevante Basiswissen rund um digitale Geschäftsmodelle und stellt das Tool "Digital Value Creation Framework" (DVC-Framework) vor. Mithilfe des DVC-Frameworks können neue und werthaltige Transformationsansätze entwickelt und realisiert werden. Aber auch vorhandene Geschäfts- beziehungsweise Organisationsmodelle können auf Werthaltigkeit hin überprüft und weiterentwickelt werden. Der Leser erhält eine konkrete Vorgehensweise, wie das Tool zielsicher im eigenen Unternehmen und bei der Suche nach neuen Modell-Designs eingesetzt werden kann. Zahlreiche Beispiele veranschaulichen das Werk und erleichtern den Praxistransfer.

Media and Change Management

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Author : Matthias Karmasin
Publisher : Springer Nature
ISBN 13 : 3030866807
Total Pages : 491 pages
Book Rating : 4.0/5 (38 download)

Book Synopsis Media and Change Management by : Matthias Karmasin

Download or read book Media and Change Management written by Matthias Karmasin and published by Springer Nature. This book was released on 2022-02-15 with total page 491 pages. Available in PDF, EPUB and Kindle. Book excerpt: Change management is not just affected globally by environmental and social conditions, including political and technological changes, but also through convergence, which helps conceptualize change over the past decades. The media industry, in particular, is being challenged by the rise of social media, the crisis of refinancing especially for quality news media, the ‘misinformation epidemic’, and the changing role of legacy media. The evolving nature of media usage and communication, the rise of produsage and influencers, and intermediaries and their personalized algorithmic content are also factors that impact the industry, along with data privacy and privacy management, and the “new responsibilities” of companies such as sustainability, agility and resilience, etc. This book focuses on permanent change management in the media and related industries. It provides insights into the most common and crucial phenomena of media and change management in general, while also revealing some more specific issues brought about by technical and social innovations. The authors expand the meaning of media management beyond the management functions within the industry to include the management of different media. The book serves as a useful guide for researchers, students, and practitioners alike, as they are all affected by change processes.

Leading Digital

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Author : George Westerman
Publisher : Harvard Business Review Press
ISBN 13 : 1625272480
Total Pages : 303 pages
Book Rating : 4.6/5 (252 download)

Book Synopsis Leading Digital by : George Westerman

Download or read book Leading Digital written by George Westerman and published by Harvard Business Review Press. This book was released on 2014-09-23 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Become a Digital Master—No Matter What Business You’re In If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn: • How to engage better with your customers • How to digitally enhance operations • How to create a digital vision • How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.

Eye Movement Research

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Author : Christoph Klein
Publisher : Springer Nature
ISBN 13 : 303020085X
Total Pages : 1017 pages
Book Rating : 4.0/5 (32 download)

Book Synopsis Eye Movement Research by : Christoph Klein

Download or read book Eye Movement Research written by Christoph Klein and published by Springer Nature. This book was released on 2019-10-16 with total page 1017 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume presents fundamentals as well as applications of oculomotor methods in industrial and clinical settings. The topical spectrum covers 1.) basics and background material, 2.) methods such as recording techniques, markov models, Lévy flights, pupillometry and many more, as well as 3.) a broad range of applications in clinical and industrial settings. The target audience primarily comprises research experts and practitioners, but the book may also be beneficial for graduate students.

Simply Managing

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Author : Henry Mintzberg
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1609949242
Total Pages : 215 pages
Book Rating : 4.6/5 (99 download)

Book Synopsis Simply Managing by : Henry Mintzberg

Download or read book Simply Managing written by Henry Mintzberg and published by Berrett-Koehler Publishers. This book was released on 2013-09-02 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a simplified, shortened, and updated version of the definitive title on management (Managing, which has sold over 70,000 copies) from management legend and best-selling author Henry Mintzberg.

Digital Business Models

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Author : Bernd W. Wirtz
Publisher : Springer
ISBN 13 : 3030130053
Total Pages : 252 pages
Book Rating : 4.0/5 (31 download)

Book Synopsis Digital Business Models by : Bernd W. Wirtz

Download or read book Digital Business Models written by Bernd W. Wirtz and published by Springer. This book was released on 2019-04-02 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: The spread of the Internet into all areas of business activities has put a particular focus on business models. The digitalization of business processes is the driver of changes in company strategies and management practices alike. This textbook provides a structured and conceptual approach, allowing students and other readers to understand the commonalities and specifics of the respective business models. The book begins with an overview of the business model concept in general by presenting the development of business models, analyzing definitions of business models and discussing the significance of the success of business model management. In turn, Chapter 2 offers insights into and explanations of the business model concept and provides the underlying approaches and ideas behind business models. Building on these foundations, Chapter 3 outlines the fundamental aspects of the digital economy. In the following chapters the book examines various core models in the business to consumer (B2C) context. The chapters follow a 4-C approach that divides the digital B2C businesses into models focusing on content, commerce, context and connection. Each chapter describes one of the four models and provides information on the respective business model types, the value chain, core assets and competencies as well as a case study. Based on the example of Google, Chapter 8 merges these approaches and describes the development of a hybrid digital business model. Chapter 9 is dedicated to business-to-business (B2B) digital business models. It shows how companies focus on business solutions such as online provision of sourcing, sales, supportive collaboration and broker services. Chapter 10 shares insight into the innovation aspect of digital business models, presenting structures and processes of digital business model innovation. The book is rounded out by a comprehensive case study on Google/Alphabet that combines all aspects of digital business models. Conceived as a textbook for students in advanced undergraduate courses, the book will also be useful for professionals and practitioners involved in business model innovation, and applied researchers.

Fundamentals of Strategic Management

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Author : Thomas Wunder
Publisher :
ISBN 13 : 9783791032856
Total Pages : 250 pages
Book Rating : 4.0/5 (328 download)

Book Synopsis Fundamentals of Strategic Management by : Thomas Wunder

Download or read book Fundamentals of Strategic Management written by Thomas Wunder and published by . This book was released on 2015-09-24 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Spaces and Identities in Border Regions

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Author : Christian Wille
Publisher : transcript Verlag
ISBN 13 : 3839426502
Total Pages : 385 pages
Book Rating : 4.8/5 (394 download)

Book Synopsis Spaces and Identities in Border Regions by : Christian Wille

Download or read book Spaces and Identities in Border Regions written by Christian Wille and published by transcript Verlag. This book was released on 2015-11-30 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spatial and identity research operates with differentiations and relations. These are particularly useful heuristic tools when examining border regions where social and geopolitical demarcations diverge. Applying this approach, the authors of this volume investigate spatial and identity constructions in cross-border contexts as they appear in everyday, institutional and media practices. The results are discussed with a keen eye for obliquely aligned spaces and identities and relinked to governmental issues of normalization and subjectivation. The studies base upon empirical surveys conducted in Germany, France, Belgium and Luxembourg.

Designing News

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Author : Francesco Franchi
Publisher :
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.:/5 (891 download)

Book Synopsis Designing News by : Francesco Franchi

Download or read book Designing News written by Francesco Franchi and published by . This book was released on 2013 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Francesco Franchi's perceptive book about the future of the news and media industries in our digital age.