Digital Transformation of the Hotel Industry

Download Digital Transformation of the Hotel Industry PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 3031316827
Total Pages : 272 pages
Book Rating : 4.0/5 (313 download)

DOWNLOAD NOW!


Book Synopsis Digital Transformation of the Hotel Industry by : Jorge Marques

Download or read book Digital Transformation of the Hotel Industry written by Jorge Marques and published by Springer Nature. This book was released on 2023-06-05 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The hotel industry has gone through important transformations, not only in terms of management and operation but also in terms of interaction with consumers. Technological development and adaptation to the digital era have been one of the greatest challenges for hotels. This book aims to fill the gap in the literature in this specific area of the tourism sector and contribute to a better understanding of trends and challenges in the hotel industry on a global scale.

Tourism, Hospitality and Digital Transformation

Download Tourism, Hospitality and Digital Transformation PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 0429623550
Total Pages : 228 pages
Book Rating : 4.4/5 (296 download)

DOWNLOAD NOW!


Book Synopsis Tourism, Hospitality and Digital Transformation by : Kayhan Tajeddini

Download or read book Tourism, Hospitality and Digital Transformation written by Kayhan Tajeddini and published by Routledge. This book was released on 2019-10-08 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation and technological advancements can be disruptive forces, especially for conventional business in the hospitality and tourism industries. This book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. It examines a wide scope of topics, from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance. The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies.

Hospitality Management and Digital Transformation

Download Hospitality Management and Digital Transformation PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 100029675X
Total Pages : 303 pages
Book Rating : 4.0/5 (2 download)

DOWNLOAD NOW!


Book Synopsis Hospitality Management and Digital Transformation by : Richard Busulwa

Download or read book Hospitality Management and Digital Transformation written by Richard Busulwa and published by Routledge. This book was released on 2020-12-28 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hospitality managers are at a critical inflection point. Digital technology advancements are ramping up guest expectations and introducing nontraditional competitors that are beginning to disrupt the whole industry. The hospitality managers whose organizations are to thrive need to get their organizations into a position where they can effectively leverage digital technologies to simultaneously deliver breakthroughs in efficiency, agility, and guest experience. Hospitality Management and Digital Transformation is a much-needed guidebook to digital disruption and transformation for current and prospective hospitality and leisure managers. The book: • Explains digital technology advancements, how they cause disruption, and the implications of this disruption for hospitality and leisure organizations. • Explains the digital business and digital transformation imperative for hospitality and leisure organizations. • Discusses the different digital capabilities required to effectively compete as a digital business. • Discusses the new and/or enhanced roles hospitality and leisure managers need to play in effecting the different digital capabilities, as well as the competencies required to play these roles. • Discusses how hospitality and leisure managers can keep up with digital technology advancements. • Unpacks more than 36 key digital technology advancements, discussing what they are, how they work, and how they can be implemented across the hospitality and leisure industry. This book will be useful for advanced undergraduate and postgraduate students studying strategic management, IT, information systems, or digital business–related courses as part of degrees in hospitality and leisure management; as well as practitioners studying for professional qualifications.

HOSPITALITY 2.0: Digital Revolution in the Hotel Industry

Download HOSPITALITY 2.0: Digital Revolution in the Hotel Industry PDF Online Free

Author :
Publisher : Ira Vouk Hospitality Technology and Revenue Management Consulting
ISBN 13 : 1716137780
Total Pages : pages
Book Rating : 4.7/5 (161 download)

DOWNLOAD NOW!


Book Synopsis HOSPITALITY 2.0: Digital Revolution in the Hotel Industry by : Ira Vouk

Download or read book HOSPITALITY 2.0: Digital Revolution in the Hotel Industry written by Ira Vouk and published by Ira Vouk Hospitality Technology and Revenue Management Consulting. This book was released on 2022-01-31 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about the past, present, and future of hospitality. It presents a comprehensive study on the state of the industry by describing the challenges it has been dealing with, major disruptions in the recent years, effects of tech evolution, cloud computing, alternative accommodations and COVID-19, with a glimpse into what the future holds in the next 5-10 years and how we can get there faster and more efficiently. It contains exclusive interviews with industry leaders and technology founders who share their stories about what inspired them to start their companies, how they overcame the challenges presented by the hospitality industry, and how they developed their products into key elements of the hospitality ecosystem. You will also find interviews with companies like Google and AWS where they share their vision on how to move the industry forward through technology and what they are already doing in that area. This book is best suited for: hotel owners and managers, executives of hospitality companies, technology founders, investors, hospitality professors and students as well as anyone else who has an interest in the hospitality industry and shares my passion for its evolution. Regardless of your current experience and knowledge level, you will learn many new things about the industry. At least one ‘Aha!’ moment per chapter is guaranteed.

Digital Transformation and Innovation in Tourism Events

Download Digital Transformation and Innovation in Tourism Events PDF Online Free

Author :
Publisher : Taylor & Francis
ISBN 13 : 1000596613
Total Pages : 244 pages
Book Rating : 4.0/5 (5 download)

DOWNLOAD NOW!


Book Synopsis Digital Transformation and Innovation in Tourism Events by : Azizul Hassan

Download or read book Digital Transformation and Innovation in Tourism Events written by Azizul Hassan and published by Taylor & Francis. This book was released on 2022-06-15 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The pandemic has accelerated the digital transformation in tourism and there has been a surge in new, innovative digital initiatives to help tourism businesses. This book provides a comprehensive treatment of the nature of tourism, events and practices in the digital context. The book looks at how technology has transformed tourism in destination branding, marketing, content marketing, sustainable tourism development and tourism events. It examines the impact of digital transformation on emotions, experiences, information technology tools and marketing techniques. The book will be a useful reference to those researching on tourism, culture, hospitality and marketing and as well as destination planners, managers of tourism destination marketing organizations, regulators, standards and certification bodies, local tourism board authorities and policy makers.

Leadership, Management, and Adoption Techniques for Digital Service Innovation

Download Leadership, Management, and Adoption Techniques for Digital Service Innovation PDF Online Free

Author :
Publisher : IGI Global
ISBN 13 : 1799828018
Total Pages : 342 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!


Book Synopsis Leadership, Management, and Adoption Techniques for Digital Service Innovation by : Sandhu, Kamaljeet

Download or read book Leadership, Management, and Adoption Techniques for Digital Service Innovation written by Sandhu, Kamaljeet and published by IGI Global. This book was released on 2019-12-27 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are many advantages to incorporating digital services in business, including improved data management, higher transparency, personalized customer service, and cost reduction. Innovation is a key driver to how digital services are formed, developed, delivered, and used by consumers, employees, and employers. The largest differentiator comes from having a digitally empowered workforce. Companies increasingly need digital workers to establish greater digital skills to bear on every activity. Business leaders especially need to steer digital priorities, drive innovation, and develop digital platforms. Leadership, Management, and Adoption Techniques for Digital Service Innovation is an essential reference source that discusses the adoption of digital services in multiple industries and presents digital technologies to address and further advance innovation to drive successful solutions. Featuring research on topics such as cloud computing, digital business, and value creation, this book is ideally designed for managers, leaders, executives, directors, IT consultants, academicians, researchers, industry professionals, students, and practitioners.

Tourism, Hospitality and Digital Transformation

Download Tourism, Hospitality and Digital Transformation PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 0429623380
Total Pages : 235 pages
Book Rating : 4.4/5 (296 download)

DOWNLOAD NOW!


Book Synopsis Tourism, Hospitality and Digital Transformation by : Kayhan Tajeddini

Download or read book Tourism, Hospitality and Digital Transformation written by Kayhan Tajeddini and published by Routledge. This book was released on 2019-10-08 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation and technological advancements can be disruptive forces, especially for conventional business in the hospitality and tourism industries. This book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. It examines a wide scope of topics, from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance. The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies.

The Routledge Handbook of Hotel Chain Management

Download The Routledge Handbook of Hotel Chain Management PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1317618440
Total Pages : 567 pages
Book Rating : 4.3/5 (176 download)

DOWNLOAD NOW!


Book Synopsis The Routledge Handbook of Hotel Chain Management by : Maya Ivanova

Download or read book The Routledge Handbook of Hotel Chain Management written by Maya Ivanova and published by Routledge. This book was released on 2016-05-05 with total page 567 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding the global hotel business is not possible without paying specific attention to hotel chain management and dynamics. Chains are big business, approximately 80 percent of hotels currently being constructed around the world are chain affiliated and, in 2014, the five largest brands held over a one million rooms. The high economic importance of the hotel chains and their global presence justifies the academic research in the field however, despite this, there is no uniform coverage in the current body of literature. This Handbook aids in filling the gap by exploring and critically evaluates the debates, issues and controversies of all aspects of hotel chains from their nature, fundamentals of existence and operation, expansion, strategic and operational aspects of their activities and geographical presence. It brings together leading specialists from range of disciplinary backgrounds and regions to provide state-of-the-art theoretical reflection and empirical research on current issues and future debates. Each of the five inter-related section explores and evaluates issues that are of extreme importance to hotel chain management, focusing on theoretical issues, the expansion of hotel chains, strategic and operational issues, the view point of the individual affiliated hotel and finally the current and future debates in the theory and practice of hotel chain management arising from globalisation, demographic trends, sustainability, and new technology development. It provides an invaluable resource for all those with an interest in hotel management, hospitality, tourism and business encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for students, researchers and academics of Hospitality as well as those of Tourism, Marketing, Business and Events Management.

Mobile Computing and Technology Applications in Tourism and Hospitality

Download Mobile Computing and Technology Applications in Tourism and Hospitality PDF Online Free

Author :
Publisher : IGI Global
ISBN 13 : 1799869067
Total Pages : 289 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!


Book Synopsis Mobile Computing and Technology Applications in Tourism and Hospitality by : Waluyo, Agustinus Borgy

Download or read book Mobile Computing and Technology Applications in Tourism and Hospitality written by Waluyo, Agustinus Borgy and published by IGI Global. This book was released on 2022-03-11 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile computing and wireless technology have grown at a phenomenal rate in recent years, and so has artificial intelligence. The most advanced software applications that the world ever witnessed can be realized through a combined aspect of these disciplines, capable of delivering high level support to various industry sectors and to people’s quality of life in general. Currently, many countries are facing challenges from the COVID-19 pandemic. One of the most impacted industries by the pandemic is that of tourism and hospitality. It is time to explore and leverage the power of mobile and wireless intelligence to assist with the recovery of the tourism and hospitality sector during and after the pandemic, which constitutes a need for relevant research in the field. Mobile Computing and Technology Applications in Tourism and Hospitality presents the latest research and development in mobile and intelligent computing with a focus on tourism and hospitality sectors. The chapters discuss the role of research on innovative technologies and applications for resilience to return the tourism and hospitality industry back to its normal state. This includes research on topics such as sensor-based technology, smart tourism, virtual and augmented reality, mobile travel applications, and more. This book is ideal for managers, executives, museum and cultural heritage specialists, app developers, IT consultants, tourism and hospitality professionals, researchers, academicians, and students.

Digital Transformation in Business and Society

Download Digital Transformation in Business and Society PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 3030082776
Total Pages : 306 pages
Book Rating : 4.0/5 (3 download)

DOWNLOAD NOW!


Book Synopsis Digital Transformation in Business and Society by : Babu George

Download or read book Digital Transformation in Business and Society written by Babu George and published by Springer Nature. This book was released on 2019-10-04 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital traces that people leave behind as they conduct their daily lives provide a powerful resource for businesses to better understand the dynamics of an otherwise chaotic society. Digital technologies have become omnipresent in our lives and we still do not fully know how to make the best use of the data these technologies could harness. Businesses leveraging big data appropriately could definitely gain a sustainable competitive advantage. With a balanced mix of texts and cases, this book discusses a variety of digital technologies and how they transform people and organizations. It offers a debate on the societal consequences of the yet unfolding technological revolution and proposes alternatives for harnessing disruptive technologies for the greater benefit of all. This book will have wide appeal to academics in technology management, strategy, marketing, and human resource management.

Leading Digital

Download Leading Digital PDF Online Free

Author :
Publisher : Harvard Business Review Press
ISBN 13 : 1625272480
Total Pages : 303 pages
Book Rating : 4.6/5 (252 download)

DOWNLOAD NOW!


Book Synopsis Leading Digital by : George Westerman

Download or read book Leading Digital written by George Westerman and published by Harvard Business Review Press. This book was released on 2014-09-23 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Become a Digital Master—No Matter What Business You’re In If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn: • How to engage better with your customers • How to digitally enhance operations • How to create a digital vision • How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.

Digital Transformation and Hospitality

Download Digital Transformation and Hospitality PDF Online Free

Author :
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.8/5 (658 download)

DOWNLOAD NOW!


Book Synopsis Digital Transformation and Hospitality by : Zera Schmidt

Download or read book Digital Transformation and Hospitality written by Zera Schmidt and published by Independently Published. This book was released on 2023-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Dive into the Digital Revolution of Hospitality! "Digital Transformation and Hospitality: A Focus on Electronic Service Delivery and Performance of Hotels" is your passport to a world where technology and hospitality blend seamlessly. In this captivating exploration, we unravel the dynamic relationship between the digital age and the art of guest service. Embark on a journey through the evolving landscape of hospitality as we introduce you to the profound changes brought about by digital innovation. Discover how hotels have harnessed the power of electronic service delivery to enhance the guest experience, streamline operations, and stay ahead in the ever-competitive hospitality industry. From the convenience of mobile check-ins to the magic of AI-powered chatbots, this book offers an in-depth look at the technological wonders shaping the guest experience. Explore real-world case studies, success stories, and the challenges faced by the industry as it adapts to this transformative era. As you turn these pages, you'll be inspired by the incredible fusion of human touch with digital prowess. Witness the rise of personalized service through data-driven insights, the transformation of 'accommodation' into 'experience, ' and the evolution of hotels into vibrant hubs of innovation. More than a celebration of the present, this book is a call to action. It reminds us that the journey of digital transformation is ongoing. The world of technology will continue to evolve, and so will guest expectations. By the end, you'll be equipped with a renewed vision of how hospitality can thrive in the digital age. If you're a professional in the hospitality industry, an aspiring hotelier, or simply curious about the exciting fusion of hospitality and technology, "Digital Transformation and Hospitality" is your essential guide to this thrilling new era. Get ready to embrace change, nurture innovation, and navigate the ever-shifting landscape of the digital age in hospitality."

Emerging Transformations in Tourism and Hospitality

Download Emerging Transformations in Tourism and Hospitality PDF Online Free

Author :
Publisher :
ISBN 13 : 9780367616625
Total Pages : 288 pages
Book Rating : 4.6/5 (166 download)

DOWNLOAD NOW!


Book Synopsis Emerging Transformations in Tourism and Hospitality by : Anna Farmaki

Download or read book Emerging Transformations in Tourism and Hospitality written by Anna Farmaki and published by . This book was released on 2021-12-20 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emerging transformations in the air transport sector in the post COVID-19 era / Ioulia Poulaki and Andreas Papatheodorou -- Climate change and tourism : emerging transformations / Michael Hall -- The sharing economy and its implications for inclusive tourism / Christoph Lutz and Julijana Angelovska -- Digital transformation in tourism / Bilsen Bilgili and Erdoğan Koç -- Attitudes towards robots as transformational agents in tourism and hospitality : robophobes vs. robophiles / Craig Webster and Stanislav Ivanov -- Conceptualising system resilience in smart tourism destinations / Kyriaki Glyptou and Miju Choi -- Big data analysis of social media sharing and destination image / Zhaoyu Chen, Xiaolin Zhou and Weng Si -- Digital transformation in tourism : archaeotourism and its digital potential / Hasan Ali Erdoğan -- The rise of meme tourism : tourism transformations towards 'fifteen minutes of fame' / Benjamin Owen and Anita Zatori -- Accessible tourism as a transformational force for tourism and hospitality / Christina Karadimitriou, Anna Kyriakaki and Eleni Michopoulou -- Employee well-being in guest-oriented industries : evidence from food and beverage sector / Hossein Olya, Javaneh Mehran and Oscar Escallada -- Climbing the virtual mountain : a netnography of the sharing and collecting behaviours of online munro-bagging / David Brown and Sharon Wilson -- Sustainable development goals and tourism organizations : the enabling role of sustainable business models / Pier Felice Rosato, Simone Pizzi and Andrea Caputo -- Cannabis tourism : an emerging transformative tourism form / Yulin Liu and Adam Stronczak -- The tourism lab : a place for change, participation, and future destination development / Daniel Zacher, Hannes Thees and Valentin Herbold.

Proceedings of ICEPP 2021

Download Proceedings of ICEPP 2021 PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 3030860477
Total Pages : 308 pages
Book Rating : 4.0/5 (38 download)

DOWNLOAD NOW!


Book Synopsis Proceedings of ICEPP 2021 by : Yury Vankov

Download or read book Proceedings of ICEPP 2021 written by Yury Vankov and published by Springer Nature. This book was released on 2021-08-24 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers the latest advances, innovations, and applications in the field of environmental and construction engineering, as presented by international researchers and engineers at the 2nd International Conference on Efficient Production and Processing, held on February 25-26, 2021. It covers highly diverse topics, including use of secondary raw materials in construction technologies; urban waste management logistics; use of recycled materials in road construction; safety and security in waste handling; food science and agriculture; waste and water treatment; and environmental economics. The contributions, which were selected by means of a rigorous international peer-review process, highlight numerous exciting ideas that will spur novel research directions and foster multidisciplinary collaborations.

Technology Application in Tourism in Asia

Download Technology Application in Tourism in Asia PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 9811654611
Total Pages : 489 pages
Book Rating : 4.8/5 (116 download)

DOWNLOAD NOW!


Book Synopsis Technology Application in Tourism in Asia by : Azizul Hassan

Download or read book Technology Application in Tourism in Asia written by Azizul Hassan and published by Springer Nature. This book was released on 2022-03-02 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book very specifically focuses on technology application in tourism in Asia. The book contains twenty-seven chapters in four sections (i.e., theories, innovations, practices, and future research directions), based on the intriguing qualities and importance of technology applications in the Asian tourism business. This book, a blend of comprehensive and extensive efforts by the contributors and editor, is designed to extensively cover technology applications in tourism in Asia, including distinct topics such as mobile computing, new product designs, innovative technology usages in tourism promotion, technology-driven sustainable tourism development, location-based apps, mobility, accessibility, the post crisis situation of COVID-19, etc. This book is a significant contribution towards the very limited knowledge of technology applications in tourism, with selected examples of Asian countries. The importance of technology in Asian tourism is rapidly increasing, and has led to a rise in luxury, allowing citizens to enjoy leisure travel over both long and short distances. The rise of low-cost airlines and the region’s growing, affluent middle class have changed the tourism environment dramatically. More tourists are booking their holidays online as a result of technological advancements. Online travel is the most important and well-established aspect of Asia's Internet economy. Considering the ongoing trend of technology applications in the tourism industry in Asia, more research attempts like this book need to be made aiming towards exploring diverse aspects. As tourism is an expanding area, this book can serve as a reading companion for tourism students, policy planners and industry professionals. This book is expected to be appreciated by expatriate researchers and researchers having a keen interest in the Asian tourism industry.

Hospitality Information Technology

Download Hospitality Information Technology PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 456 pages
Book Rating : 4.0/5 ( download)

DOWNLOAD NOW!


Book Synopsis Hospitality Information Technology by : Galen Robert Collins

Download or read book Hospitality Information Technology written by Galen Robert Collins and published by . This book was released on 1998 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Routledge Companion to International Hospitality Management

Download The Routledge Companion to International Hospitality Management PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 0429762178
Total Pages : 454 pages
Book Rating : 4.4/5 (297 download)

DOWNLOAD NOW!


Book Synopsis The Routledge Companion to International Hospitality Management by : Marco A. Gardini

Download or read book The Routledge Companion to International Hospitality Management written by Marco A. Gardini and published by Routledge. This book was released on 2020-11-09 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: The hospitality sector is facing increasing competition and complexity over recent decades in its development towards a global industry. The strategic response to this is still that hospitality companies try to grow outside their traditional territories and domestic markets, while the expansion patterns and M&A activities of international hotel and restaurant chains reflect this phenomenon. Yet, interestingly, the strategies, concepts, and methods of internationalization as well as the managerial and organizational challenges and impacts of globalizing the hospitality business are under-researched in this industry. While the mainstream research on international management offers an abundance of information and knowledge on topics, players, trends, concepts, frameworks, or methodologies, its ability to produce viable insights for the hospitality industry is limited, as the mainstream research is taking place outside of the service sector. Specific research directions and related cases like the international dimensions of strategy, organization, marketing, sales, staffing, control, culture, and others to the hospitality industry are rarely identifiable so far. The core rationale of this book is therefore to present newest insights from research and industry in the field of international hospitality, drawing together recent scientific knowledge and state-of-the-art expertise to suggest directions for future work. It is designed to raise awareness on the international factors influencing the strategy and performance of hospitality organizations, while analyzing and discussing the present and future challenges for hospitality firms going or being international. This book will provide a comprehensive overview and deeper understanding of trends and issues to researchers, practitioners, and students by showing how to master current and future challenges when entering and competing in the global hospitality industry.