The Definitive Guide to B2B Digital Transformation

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Publisher :
ISBN 13 : 9781734296914
Total Pages : pages
Book Rating : 4.2/5 (969 download)

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Book Synopsis The Definitive Guide to B2B Digital Transformation by : Fred Geyer

Download or read book The Definitive Guide to B2B Digital Transformation written by Fred Geyer and published by . This book was released on 2020-05-22 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Delivering Digital Transformation

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Publisher : De Gruyter Oldenbourg
ISBN 13 : 9783110660081
Total Pages : 228 pages
Book Rating : 4.6/5 (6 download)

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Book Synopsis Delivering Digital Transformation by : Alan W. Brown

Download or read book Delivering Digital Transformation written by Alan W. Brown and published by De Gruyter Oldenbourg. This book was released on 2019-10 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Deliver on your digital transformation by learning from the insights and experiences from organizations adapting their approaches to life in the digital world. Business leaders, industry strategists, academics, and policy makers are all scrambling to make sense of digital transformation, and to define strategies for success in our increasingly digital economy. This book provides today's leaders, managers, and practitioners with the tools for understanding, leading, and delivering in the digital age. »What I see here is an excellent survey of the best thinking on Digital Transformation. It's a book I wish I had written.« Brad Power, Process Innovator »A clear and crisply written guide for any manager considering delivering digital transformation who would like a digestible introduction to key technology trends, organisational and social impact as well as a glimpse of the future.« Petrina Steele, Equinix »A thoroughly enjoyable read. A great synthesis of many different sources that I'm sure will be an invaluable guide for managers.« Richard Sargeant, faculty.ai

Smart Digital Manufacturing

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Publisher : John Wiley & Sons
ISBN 13 : 3527830952
Total Pages : 116 pages
Book Rating : 4.5/5 (278 download)

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Book Synopsis Smart Digital Manufacturing by : Rene Wolf

Download or read book Smart Digital Manufacturing written by Rene Wolf and published by John Wiley & Sons. This book was released on 2020-10-02 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world progresses toward Industry 4.0, and manufacturers are challenged to successfully navigate this unique digital journey. To some, digitalization is a golden opportunity; to others, it is a necessary evil. But to optimist and pessimist alike, there is a widespread puzzlement over the practical details of digitalization. To many manufacturers, digital transformation is a vague and confusing concept they nevertheless must grapple with in order to survive the Fourth Industrial Revolution. The proliferation of digital manufacturing technologies adds to the confusion, leaving many manufacturers perplexed and unprepared, with little real insight into how emerging technologies can help them sustain a competitive edge in their markets. This book effectively conveys Siemens's knowledge and experience through a concept called "Smart Digital Manufacturing," a stepwise approach to realizing the promise of the Fourth Industrial Revolution. The Smart Digital Manufacturing roadmap provides guidance and enables low-risk, high-reward adoption of new manufacturing software technologies through a series of tipping-point investment decisions that result in optimized manufacturing performance. The book provides readers with a clear understanding of what digital technology has to offer them, and how and when to invest in these essential components of tomorrow?s factories. René Wolf is Senior Vice President of Manufacturing Operations Management Software for Siemens Digital Industries Software, a business unit of the Siemens Digital Factory Division. Raffaello Lepratti is Vice President of Business Development and Marketing for Siemens Digital Industries Software.

Driving Digital Strategy

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Publisher : Harvard Business Press
ISBN 13 : 1633692698
Total Pages : 342 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Driving Digital Strategy by : Sunil Gupta

Download or read book Driving Digital Strategy written by Sunil Gupta and published by Harvard Business Press. This book was released on 2018-07-24 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital transformation is no longer news--it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.

Connected, Intelligent, Automated

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Publisher : Quality Press
ISBN 13 : 1951058003
Total Pages : 480 pages
Book Rating : 4.9/5 (51 download)

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Book Synopsis Connected, Intelligent, Automated by : Nicole Radziwill

Download or read book Connected, Intelligent, Automated written by Nicole Radziwill and published by Quality Press. This book was released on 2020-02-20 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quality 4.0 is for all industries, and this book is for anyone who wants to learn how Industry 4.0 and Quality 4.0 can help improve quality and performance in their team or company. This comprehensive guide is the culmination of 25 years of research and practice-exploring, implementing, and critically examining the quality and performance improvement aspects of what we now call Industry 4.0 technologies. Navigate the connected, intelligent, and automated ecosystems of infrastructure, people, objects, machines, and data. Sift through the noise around AI, AR, big data, blockchain, cybersecurity, and other rising technologies and emerging issues to find the signals for your organization. Discover the value proposition of Quality 4.0 and the leading role for Quality professionals to drive successful digital transformation initiatives. The changes ahead are powerful, exciting, and overwhelming-and we can draw on the lessons from past work to mitigate the risks we face today. Connected, Intelligent, Automated provides you with the techniques, philosophies, and broad overall knowledge you need to understand Quality 4.0, and helps you leverage those things for the future success of your enterprise. Chapter 1: Quality 4.0 and the Fourth Industrial Revolution Chapter 2: Connected Ecosystems Chapter 3: Intelligent Agents and Machine Learning Chapter 4: Automation: From Manual Labor to Autonomy Chapter 5: Quality 4.0 Use Cases Across Industries Chapter 6: From Algorithms to Advanced Analytics Chapter 7: Delivering Value and Impact Through Data Science Chapter 8: Data Quality and Data Management Chapter 9: Software Applications & Data Platforms Chapter 10: Blockchain Chapter 11: Performance Excellence Chapter 12: Environment, Health, Safety, Quality (EHSQ) and Cybersecurity Chapter 13: Voice of the Customer (VoC) Chapter 14: Elements of a Quality 4.0 Strategy Chapter 15: Playbook for Transformation

Building Digital Culture

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Publisher : Kogan Page Publishers
ISBN 13 : 0749479663
Total Pages : 264 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Building Digital Culture by : Daniel Rowles

Download or read book Building Digital Culture written by Daniel Rowles and published by Kogan Page Publishers. This book was released on 2017-01-03 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: CMI Management Book of the Year Awards 2018 - Management Futures Category Building Digital Culture aims to answer a simple question: How can organizations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead, their strategy needs to be fit for our fast-changing digital world, where businesses have more data than they know what to do with, a media landscape that's exploded in size and complexity, the risk of a new disruption around every corner, and only one certainty: that this change won't let up. Building Digital Culture doesn't address whether or not you should advertize on Facebook or invest in virtual reality. It doesn't seek to unearth a silver bullet to make digital investments a sure-thing. It steps back from the hype, and argues that whatever digital might mean for your business, if you don't create a digital culture you'll most likely fail, or at least fall short of what you want to achieve. Combining more than 30 years of experience at the forefront of marketing and digital developments, and based on more than 200 hours of research, candid interviews and contributions from brands including Twitter, Deloitte, HSBC and many more, Building Digital Culture will help you navigate from being a business that tolerates or acts digital, to one that truly is digital.

Digital Transformation

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Publisher : John Wiley & Sons
ISBN 13 : 1119540852
Total Pages : 401 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Digital Transformation by : Anup Maheshwari

Download or read book Digital Transformation written by Anup Maheshwari and published by John Wiley & Sons. This book was released on 2019-09-04 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building Intelligent Enterprises by leveraging the emerging and next-generation technologies to accelerate the adoption of digital transformation The speed of innovation and emerging IT technologies are changing at a very fast pace and enterprises are eager to join the digital revolution so they can stand above the competition and succeed as the enterprise of tomorrow. This book is an attempt to make the enterprise intelligent by providing the path to digital transformation and the adoption of new IT methods, tools and technologies. This book has been organized to cover the following topics: Digital Transformation, Design Thinking, Agile, DevOps, Robotic Process Automation, Internet of Things, Artificial Intelligence, Machine Learning, Blockchain, Drones, Augmented and Virtual Reality, 3D Printing, Big Data, Analytics, Cloud Computing, APIs, and SAP Leonardo. No prior knowledge of any technical coding or language is necessary to understand the content of this book. End-to-end storyline to accelerate the enterprise’s digital transformation journey How an enterprise can stay relevant, compete, and perform in the digital economy How to leverage these technologies to build intelligent enterprises Understand and apply the emerging technologies across key business processes Industry-specific Use Cases for all technologies as a reference point to build the business case for implementation The book is very well suited towards the C-Suite executives, both IT and business leaders, directors and managers, project managers, solution architects, and all professionals who have an interest and desire to keep up-to-date with the latest technological trends, looking for a career change, want to help enterprise adapt and onboard the digital roadmap, or have an agenda to digitize key processes within the enterprise to make it intelligent.

Driving Digital

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Publisher : AMACOM
ISBN 13 : 081443861X
Total Pages : 317 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Driving Digital by : Isaac Sacolick

Download or read book Driving Digital written by Isaac Sacolick and published by AMACOM. This book was released on 2017-08-24 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every organization makes plans for updating products, technologies, and business processes. But that’s not enough anymore for the twenty-first-century company. The race is now on for everyone to become a digital enterprise. For those individuals who have been charged with leading their company’s technology-driven change, the pressure is intense while the correct path forward unclear. Help has arrived! In Driving Digital, author Isaac Sacolick shares the lessons he’s learned over the years as he has successfully spearheaded multiple transformations and helped shape digital-business best practices. Readers no longer have to blindly trek through the mine field of their company’s digital transformation. In this thoroughly researched one-stop manual, learn how to: • Formulate a digital strategy • Transform business and IT practices • Align development and operations • Drive culture change • Bolster digital talent • Capture and track ROI • Develop innovative digital practices • Pilot emerging technologies • And more! Your company cannot avoid the digital disruption heading its way. The choice is yours: Will this mean the beginning of the end for your business, or will your digital practices be what catapults you into next-level success?

Healthcare Digital Transformation

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Publisher : CRC Press
ISBN 13 : 1000097757
Total Pages : 138 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Healthcare Digital Transformation by : Edward W. Marx

Download or read book Healthcare Digital Transformation written by Edward W. Marx and published by CRC Press. This book was released on 2020-08-02 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a reference guide for healthcare executives and technology providers involved in the ongoing digital transformation of the healthcare sector. The book focuses specifically on the challenges and opportunities for health systems in their journey toward a digital future. It draws from proprietary research and public information, along with interviews with over one hundred and fifty executives in leading health systems such as Cleveland Clinic, Partners, Mayo, Kaiser, and Intermountain as well as numerous technology and retail providers. The authors explore the important role of technology and that of EHR systems, digital health innovators, and big tech firms in the ongoing digital transformation of healthcare. Importantly, the book draws on the accelerated learnings of the healthcare sector during the COVID-19 pandemic in their digital transformation efforts to adopt telehealth and virtual care models. Features of this book: Provides an understanding of the current state of digital transformation and the factors influencing the ongoing transformation of the healthcare sector. Includes interviews with executives from leading health systems. Describes the important role of emerging technologies; EHR systems, digital health innovators, and more. Includes case studies from innovative health organizations. Provides a set of templates and frameworks for developing and implementing a digital roadmap. Based on best practices from real-life examples, the book is a guidebook that provides a set of templates and frameworks for digital transformation practitioners in healthcare.

The Digital Transformation Playbook

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Publisher : Columbia University Press
ISBN 13 : 0231541651
Total Pages : 267 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis The Digital Transformation Playbook by : David L. Rogers

Download or read book The Digital Transformation Playbook written by David L. Rogers and published by Columbia University Press. This book was released on 2016-04-05 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.

Digital Transformation Game Plan

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Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1492054348
Total Pages : 279 pages
Book Rating : 4.4/5 (92 download)

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Book Synopsis Digital Transformation Game Plan by : Gary O'Brien

Download or read book Digital Transformation Game Plan written by Gary O'Brien and published by "O'Reilly Media, Inc.". This book was released on 2019-10-30 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Digital Age is having a broad and profound impact on companies and entire industries. Rather than simply automate or embed digital technology into existing offerings, your business needs to rethink everything. In this practical book, three ThoughtWorks professionals provide a game plan to help your business through this transformation, along with technical concepts that you need to know to be an effective leader in a modern digital business. Chock-full of practical advice and case studies that show how businesses have transitioned, this book reveals lessons learned in guiding companies through digital transformation. While there’s no silver bullet available, you’ll discover effective ways to create lasting change at your organization. With this book, you’ll discover how to: Realign the business and operating architecture to focus on customer value Build a more responsive and agile organization to deal with speed and ambiguity Build next generation technology capability as a core differentiator

Transform: A rebel’s guide for digital transformation

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Publisher : Lulu.com
ISBN 13 : 1782807381
Total Pages : 210 pages
Book Rating : 4.7/5 (828 download)

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Book Synopsis Transform: A rebel’s guide for digital transformation by : Gerry McGovern

Download or read book Transform: A rebel’s guide for digital transformation written by Gerry McGovern and published by Lulu.com. This book was released on 2016 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Are you an optimist? Are you a rebel? Do you think that because of digital technology, power is shifting away from organizations towards citizens and customers? Are you a digital change agent? Do you want to transform your organization? Then this book is here to help you"--Back cover.

Digital Transformation at Scale: Why the Strategy Is Delivery

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Publisher : London Publishing Partnership
ISBN 13 : 1907994793
Total Pages : 227 pages
Book Rating : 4.9/5 (79 download)

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Book Synopsis Digital Transformation at Scale: Why the Strategy Is Delivery by : Andrew Greenway

Download or read book Digital Transformation at Scale: Why the Strategy Is Delivery written by Andrew Greenway and published by London Publishing Partnership. This book was released on 2018-04-24 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a guide to building a digital institution. It explains how a growing band of reformers in businesses and governments around the world have helped their organisations pivot to a new way of working, and what lessons others can learn from their experience.

Designed for Digital

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Publisher : MIT Press
ISBN 13 : 0262542765
Total Pages : 205 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Designed for Digital by : Jeanne W. Ross

Download or read book Designed for Digital written by Jeanne W. Ross and published by MIT Press. This book was released on 2021-09-21 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of Forbes's Top Ten Technology Books of the Year How to redesign ‘big, old’ companies for digital success—featuring a survey of 300+ business leaders and 30+ global organizations, including Amazon, Uber, LEGO, Toyota North America, Philips, and USAA. Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success through 5 key building blocks: • Shared Customer Insights • Operational Backbone • Digital Platform • Accountability Framework • External Developer Platform In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions—and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy. Designed for Digital offers practical advice on digital transformation, with examples that include Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on 5 years of research and in-depth case studies, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape.

Digital Transformation

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Publisher : RosettaBooks
ISBN 13 : 0795352646
Total Pages : 240 pages
Book Rating : 4.7/5 (953 download)

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Book Synopsis Digital Transformation by : Thomas M. Siebel

Download or read book Digital Transformation written by Thomas M. Siebel and published by RosettaBooks. This book was released on 2019-07-09 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The legendary Silicon Valley entrepreneur examines how both business and government organizations can harness the power of disruptive technologies. Tom Siebel, the billionaire technologist and founder of Siebel Systems, discusses how four technologies—elastic cloud computing, big data, artificial intelligence, and the internet of things—are fundamentally changing how business and government will operate in the 21st century. While this profound and fast-moving transformation can appear daunting to some, Siebel shows how organizations can not only survive, but thrive in the new digital landscape. In this authoritative yet accessible book, Siebel guides readers through the technologies driving digital transformation, and demonstrates how they can strategically exploit their powerful capabilities. He shows how leading enterprises such as Enel, 3M, Royal Dutch Shell, the U.S. Department of Defense, and others are applying AI and IoT with stunning results.

77 Building Blocks of Digital Transformation

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Publisher : eBook Partnership
ISBN 13 : 1912924854
Total Pages : 190 pages
Book Rating : 4.9/5 (129 download)

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Book Synopsis 77 Building Blocks of Digital Transformation by : Jace An

Download or read book 77 Building Blocks of Digital Transformation written by Jace An and published by eBook Partnership. This book was released on 2019-04-11 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2018, '77 Building Blocks of Digital Transformation: The Digital Capability Model' was published to help 'digital practitioners' working in the digital space. Since then, quite a few readers have suggested writing a book about digital transformation for 'the general public' interested in learning more than basics of digital transformation. That is how the book '77 Building Blocks of Digital Transformation: Simply Explained' has been created.This book is intended to deliver the key messages of 'the 77 Building Blocks' to the general public. It aims to help the general public understand 'actual practices' in the digital space. This is not a theory book that discusses the academical ideas and concepts of digital transformation, but a 'practical' field book that describes the proven digital capabilities as the building blocks of digital transformation. This book does however not fully cover the technical detail of the Maturity Model described in '77 Building Blocks of Digital transformation: The Digital Capability Model' that aims to help digital practitioners with measuring digital maturity. Instead, this book provides examples of higher maturity indicators as an introduction to the Maturity Model. If you are looking for a deep dive into the Maturity Model, refer to '77 Building Blocks of Digital transformation: The Digital Capability Model'.This book covers:1. Digital Customer Experience Management -Digital Customer Journey Management -User Research -Usability Analysis -User Experience Designing -User Experience Testing 2. Social Interaction -Social Listening -Social Media Marketing -Social Media Servicing -Online Community Management -Rating & Review Management -Content Moderation -Social Crisis Management3. Digital Marketing -Digital Brand Marketing -Search Engine Optimization -Paid Search -Content Targeting -Affiliate Marketing -Online Advertising -Digital Campaign Management -Lead Management -Marketing Offer Management -Email Marketing -Mobile Marketing -Marketing Automation -Conversion Rate Optimization4. Digital Commerce -Online Merchandising -Shopping Cart & Checkout -Payments & Reconciliation -Order Management & Fulfillment -Account Management & Self-Service5. Digital Channel Management -Channel Mix & Optimization -Cross-Business Integration -Cross-Channel Integration -Multi-Device Presentation6. Knowledge & Content Management -Knowledge Collaboration -Knowledge Base Management -Content Lifecycle Management -Digital Asset Management -Content Aggregation & Syndication -Web Content Management7. Customization & Personalization -Customer Preference Management -Customer Communication Management -Social Behaviour Management -Interaction Tracking & Management -Customer Loyalty Management -Digital Customer Services8. Digital Intelligence -Product Similarity Analytics -Customer Insights -Customer Segmentation -Conversion Analytics -Digital Marketing Effectiveness -Big Data Analytics -Web Analytics -Reporting & Dashboard9. Digital Data Management -Non-relational Data Management -Distributed Data Store Management -Enterprise Search -Master Data Management -Data Quality Management -Digital Data Policy Management10. Digital Infrastructure Management -On-Demand Provisioning -User Interaction Services -Process Integration Services -Parallel Processing Services -Federated Access Management -Digital Continuity Management11. Digital Alignment -Digital Innovation -Digital Planning -Digital Governance -Cross-Boundary Collaboration -Digital Journey Readiness12. Digital Development & Operations -Digital Program & Project Management -Digital Design Authority -Digital Capability Development -Digital Capability Introduction -Digital Service Operations -Digital Quality Management

Aligning Technology with Business for Digital Transformation

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Author :
Publisher : Business Expert Press
ISBN 13 : 1949991776
Total Pages : 150 pages
Book Rating : 4.9/5 (499 download)

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Book Synopsis Aligning Technology with Business for Digital Transformation by : Ashish Pachory

Download or read book Aligning Technology with Business for Digital Transformation written by Ashish Pachory and published by Business Expert Press. This book was released on 2019-11-27 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on developing alignment as the foundation for a successful digital enterprise. Over the last decade, digital technology has made deep inroads into every walk of life, but perhaps nowhere more than in the world of business. Technology now plays an enhanced role in driving business success, creating an entirely new paradigm in which business and technology are inseparable. Enterprises must ride the digital wave without losing their grip on the business basics to stay afloat. In this environment, business outcome is heavily dependent on the close alignment between business and technology. Aligning Technology with Business for Digital Transformation is a guide to discovering the power of business–technology alignment. Gleaned from decades of experience with global corporations that have shaped the current business–technology landscape, it covers an indispensable organizational requirement in a simple and relatable way. The book focuses on developing alignment as the foundation for a successful digital enterprise. Interlaced with real-life examples and anecdotes, it should help not only organizations in unlocking their true potential but also individuals in building the skills and aptitude necessary for succeeding in the digital world.