Digital Signage

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Unleashing the Power of Digital Signage

Author : Keith Kelsen
Publisher : CRC Press
ISBN 13 : 1136023860
Total Pages : 255 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Unleashing the Power of Digital Signage by : Keith Kelsen

Download or read book Unleashing the Power of Digital Signage written by Keith Kelsen and published by CRC Press. This book was released on 2012-11-12 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point of Wait, Point of Sale, and Point of Transit), how to measure the program's effectiveness and strike a balance that uses messages effectively alongside the other advertising campaign elements. Through the included interviews, gain access to the wisdom of more than 45 experts, each of whom has deployed and operated successful digital signage networks. The companion website, www.5thscreen.info, features real-world implementations and video blog programming that includes interviews with industry notables. You'll learn how to: create a strategic communications blueprint and style guide for your network keep content flowing automatically-and therefore remaining relevant use data on viewers and traffic to build a programming schedule legally acquire and repurpose content more accurately predict where the future of content will lead Foreword by Joe Pine and Jim Gilmore authors of "The Experience Economy" and "Authenticity"

Digital Signage

Author : Jimmy Schaeffler
Publisher : CRC Press
ISBN 13 : 1136031545
Total Pages : 296 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Digital Signage by : Jimmy Schaeffler

Download or read book Digital Signage written by Jimmy Schaeffler and published by CRC Press. This book was released on 2012-09-10 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Signage gives you macro and micro views of the burgeoning digital signage industry. Whether you are looking for new opportunities or to expand your business, with this book you will be able to clearly understand and accurately analyze the developments, trends and projections. As part of the NAB Executive Technology Briefing series, this book features the future impact of the technology across many different industries and platforms. Explanations of hardware such as displays, servers, and PCs, software such as dynamic on-screen content and software management programs, and technologies like systems integrations and network infrastructures are all covered.

Digital Signage Broadcasting

Author : Lars-Ingemar Lundstrom
Publisher : Taylor & Francis
ISBN 13 : 1136032096
Total Pages : 354 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Digital Signage Broadcasting by : Lars-Ingemar Lundstrom

Download or read book Digital Signage Broadcasting written by Lars-Ingemar Lundstrom and published by Taylor & Francis. This book was released on 2013-05-02 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Signage Broadcasting is a perfect introduction to this new world of opportunities for media professionals in all areas. Whether you are in engineering, IT, advertising, or management, you will gain knowledge on the operations of digital signage systems, content gathering, customer billing, and much more on this new exciting media. This book includes coverage of basic elements, examples of advanced digital signage applications, as well as traffic capacity calculations that may be guidance when choosing means of distribution as physical media, broadband or satellite. Digital Signage Broadcasting helps you discover the fascinating possibilities of this new convergence medium with hundreds of author-created color 3D illustrated graphics and real-life photographs showing the capability and future of digital signage.

Smart Digital Signage

Author : Johan Hallen
Publisher : GRIN Verlag
ISBN 13 : 3668293554
Total Pages : 49 pages
Book Rating : 4.6/5 (682 download)

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Book Synopsis Smart Digital Signage by : Johan Hallen

Download or read book Smart Digital Signage written by Johan Hallen and published by GRIN Verlag. This book was released on 2016-09-07 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2016 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A (5,0), Stockholm University (Department of Computer and Systems Sciences), course: Bachelor thesis in computer and systems sciences (IB015F), 15 hec, language: English, abstract: Within the topic of Internet of Things (IoT) smart objects are a key concept. The concept of making everyday objects smart. Smart objects that can understand and react to their environment, creating a smart environment. However, with the fast technological development leading to more smart environments in the physical world, not much research has been done on how this will influence users from an Environmental Psychology perspective. Earlier research on smart technologies has shown that users who received real-time feedback on their behavior got their attitude influenced and also changed their behavior, creating an interest to further explore the possibilities and impact of this technology. Marketing researchers have done Environmental Psychology studies for a long time to examine how other environmental stimuli (light, music, scents and digital signage etc.) influence people’s perception, emotions and behaviors using the Mehrabian-Russell model to build stimulating environments also known as atmospherics. This study aims to solve the lack of research on how the emerging smart environments will influence consumers. With the following research question: “How will a retail example of a smart environment influence consumers from an environmental psychology perspective?” The research strategy was a scenario-based case study, where the participants got to experience a retail scenario with a simulated smart environment. The data collection method were in-depth semi-structured interviews that was conducted on 10 participants, randomly selected. Thereafter a thematic analysis was conducted as a data analysis method. Data extracts were theory driven coded and categorized under the environmental psychology themes.

The Digital Signage Playbook

Author : Paul Flanigan
Publisher : Lulu.com
ISBN 13 : 1329536118
Total Pages : 140 pages
Book Rating : 4.3/5 (295 download)

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Book Synopsis The Digital Signage Playbook by : Paul Flanigan

Download or read book The Digital Signage Playbook written by Paul Flanigan and published by Lulu.com. This book was released on 2015-08-19 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: The process of developing and deploying engaging digital signage is much more complex than simply hanging a screen and turning it on. This book is a must for creating effective engagement through digital screens.

Pervasive Computing

Author : Hideyuki Tokuda
Publisher : Springer
ISBN 13 : 3642015166
Total Pages : 421 pages
Book Rating : 4.6/5 (42 download)

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Book Synopsis Pervasive Computing by : Hideyuki Tokuda

Download or read book Pervasive Computing written by Hideyuki Tokuda and published by Springer. This book was released on 2009-05-04 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 7th International Conference on Pervasive Computing, Pervasive 2009, held in Nara, Japan, in May 2009. The 20 revised full papers and 7 revised short papers presented were carefully reviewed and selected from 147 initial submissions. The papers are organized in topical sections on digital displays, navigation, at home with pervasive applications, sensors, sensors, everywhere, working together, tagging and tracking, methods and tools, and the importance of context.

Communication Technology Update and Fundamentals

Author : August E. Grant
Publisher : Routledge
ISBN 13 : 1000194922
Total Pages : 535 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis Communication Technology Update and Fundamentals by : August E. Grant

Download or read book Communication Technology Update and Fundamentals written by August E. Grant and published by Routledge. This book was released on 2020-06-04 with total page 535 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication Technology Update and Fundamentals, now in its 17th edition, has set the standard as the single best resource for students and professionals looking to brush up on how communication technologies have developed, grown, and converged, as well as what’s in store for the future. The book covers the fundamentals of communication technology in five chapters that explain the communication technology ecosystem, its history, theories, structure, and regulations. Each chapter is written by experts who each provide a snapshot of an individual field. The book also dives into the latest developments in electronic mass media, computers, consumer electronics, networking, and telephony. Together, these updates provide a broad overview of these industries and examine the role communication technologies play in our everyday lives. In addition to substantial updates to each chapter, the 17th edition includes the first-ever chapter on Artificial Intelligence; updated user data in every chapter; an overview of industry structure, including recent and proposed mergers and acquisitions; and sidebars exploring sustainability and relevance of each technology to Gen Z. Communication Technology Update and Fundamentals continues to be the industry-leading resource for both students and professionals seeking to understand how communication technologies have developed and where they are headed.

Ambient Intelligence and Future Trends -

Author : Juan Manuel Corchado Rodríguez
Publisher : Springer Science & Business Media
ISBN 13 : 3642132685
Total Pages : 260 pages
Book Rating : 4.6/5 (421 download)

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Book Synopsis Ambient Intelligence and Future Trends - by : Juan Manuel Corchado Rodríguez

Download or read book Ambient Intelligence and Future Trends - written by Juan Manuel Corchado Rodríguez and published by Springer Science & Business Media. This book was released on 2010-05-12 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: ISAmI is the International Symposium on Ambient Intelligence, aiming to bring together researchers from various disciplines that constitute the scientific field of Ambient Intelligence to present and discuss the latest results, new ideas, projects and lessons obtained from recent experiences in building AmI systems. This volume presents the papers that have been accepted in this first edition. These papers reports on innovative results and advances achieved recently in this area.

Ambient Intelligence

Author : Manfred Tscheligi
Publisher : Springer Science & Business Media
ISBN 13 : 3642054072
Total Pages : 299 pages
Book Rating : 4.6/5 (42 download)

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Book Synopsis Ambient Intelligence by : Manfred Tscheligi

Download or read book Ambient Intelligence written by Manfred Tscheligi and published by Springer Science & Business Media. This book was released on 2009-11-05 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the Third European Conference on Ambient Intelligence, AmI 2009, held in Salzburg, Austria, in November 2009. The 21 revised full papers and 10 short papers presented were carefully reviewed and selected from numerous submissions for inclusion in the book. The papers are organized in topical sections on sensing, reasoning and sensing, ambient technology, ambient assisted living, applications and studies, methods and tools and reasoning and adaption.

Green and Smart Technology with Sensor Applications

Author : Hyun-seob Cho
Publisher : Springer
ISBN 13 : 3642352510
Total Pages : 429 pages
Book Rating : 4.6/5 (423 download)

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Book Synopsis Green and Smart Technology with Sensor Applications by : Hyun-seob Cho

Download or read book Green and Smart Technology with Sensor Applications written by Hyun-seob Cho and published by Springer. This book was released on 2012-11-07 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book comprises the refereed proceedings of the two International Conference on Green and Smart Technology, GST 2012, and on Sensor and Its Applications, SIA 2012, held in Jeju Island, Korea, in November/December 2012. The papers presented were carefully reviewed and selected from numerous submissions and focus on the various aspects of green and smart technology with sensor applications.

Human-Computer Interaction. Interaction Platforms and Techniques

Author : Masaaki Kurosu
Publisher : Springer
ISBN 13 : 3319395165
Total Pages : 443 pages
Book Rating : 4.3/5 (193 download)

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Book Synopsis Human-Computer Interaction. Interaction Platforms and Techniques by : Masaaki Kurosu

Download or read book Human-Computer Interaction. Interaction Platforms and Techniques written by Masaaki Kurosu and published by Springer. This book was released on 2016-07-04 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 3-volume set LNCS 9731, 9732, and 9733 constitutes the refereed proceedings of the 18th International Conference on Human-Computer Interaction, HCII 2016, held in Toronto, ON, Canada, in July 2016. The total of 1287 papers and 186 posters presented at the HCII 2016 conferences and were carefully reviewed and selected from 4354 submissions. The papers thoroughly cover the entire field of Human-Computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The volumes constituting the full 27-volume set of the conference proceedings.

Pervasive Advertising

Author : Jörg Müller
Publisher : Springer Science & Business Media
ISBN 13 : 0857293524
Total Pages : 363 pages
Book Rating : 4.8/5 (572 download)

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Book Synopsis Pervasive Advertising by : Jörg Müller

Download or read book Pervasive Advertising written by Jörg Müller and published by Springer Science & Business Media. This book was released on 2011-09-21 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at the future of advertising from the perspective of pervasive computing. Pervasive computing encompasses the integration of computers into everyday devices, like the covering of surfaces with interactive displays and networked mobile phones. Advertising is the communication of sponsored messages to inform, convince, and persuade to buy. We believe that our future cities will be digital, giving us instant access to any information we need everywhere, like at bus stops, on the sidewalk, inside the subway and in shopping malls. We will be able to play with and change the appearance of our cities effortlessly, like making flowers grow along a building wall or changing the colour of the street we are in. Like the internet as we know it, this digitalization will be paid for by adverts, which unobtrusively provide us suggestions for nearby restaurants or cafés. If any content annoys us, we will be able to effortlessly say so and change it with simple gestures, and content providers and advertisers will know what we like and be able to act accordingly. This book presents the technological foundations to make this vision a reality.

Software Technologies for Embedded and Ubiquitous Systems

Author : Sang Lyul Min
Publisher : Springer Science & Business Media
ISBN 13 : 364216255X
Total Pages : 262 pages
Book Rating : 4.6/5 (421 download)

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Book Synopsis Software Technologies for Embedded and Ubiquitous Systems by : Sang Lyul Min

Download or read book Software Technologies for Embedded and Ubiquitous Systems written by Sang Lyul Min and published by Springer Science & Business Media. This book was released on 2010-10-06 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 8th IFIP Workshop on Software Technologies for Embedded and Ubiq- tous Systems (SEUS 2010) in Waidhofen/Ybbs, Austria, October 13-15, 2010, succeeded the seven previous workshops in Newport Beach, USA (2009); Capri, Italy (2008); Santorini, Greece (2007); Gyeongju, Korea (2006); Seattle, USA (2005); Vienna, Austria (2004); and Hokodate, Japan (2003); installing SEUS as a successfully established workshop in the ?eld of embedded and ubiquitous systems. SEUS 2010 continued the tradition of fostering cross-community scienti?c excellence and establishing strong links between research and industry. SEUS 2010 provided a forum where researchers and practitioners with substantial - periences and serious interests in advancing the state of the art and the state of practice in the ?eld of embedded and ubiquitous computing systems gathered with the goal of fostering new ideas, collaborations, and technologies. The c- tributions in this volume present advances in integrating the ?elds of embedded computing and ubiquitous systems. The call for papers attracted 30 submissions from all around the world. Each submission was assigned to at least four members of the Program Committee for review. The Program Committee decided to accept 21 papers, which were arranged in eight sessions. The accepted papers are from Austria, Denmark, France, Germany, Italy, Japan, Korea, Portugal, Taiwan, UK, and USA. Two keynotes complemented the strong technical program.

Smart Buildings Systems for Architects, Owners and Builders

Author : James M Sinopoli
Publisher : Butterworth-Heinemann
ISBN 13 : 0080889697
Total Pages : 246 pages
Book Rating : 4.0/5 (88 download)

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Book Synopsis Smart Buildings Systems for Architects, Owners and Builders by : James M Sinopoli

Download or read book Smart Buildings Systems for Architects, Owners and Builders written by James M Sinopoli and published by Butterworth-Heinemann. This book was released on 2009-11-09 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smart Buildings Systems for Architects, Owners and Builders is a practical guide and resource for architects, builders, engineers, facility managers, developers, contractors, and design consultants. The book covers the costs and benefits of smart buildings, and the basic design foundations, technology systems, and management systems encompassed within a smart building. Unlike other resources, Smart Buildings is organized to provide an overview of each of the technology systems in a building, and to indicate where each of these systems is in their migration to and utilization of the standard underpinnings of a smart building. Written for any professional interested in designing or building smart Buildings systems, this book provides you with the fundamentals needed to select and utilize the most up to date technologies to serve your purpose. In this book, you'll find simple to follow illustrations and diagrams, detailed explanations of systems and how they work and their draw backs. Case studies are used to provide examples of systems and the common problems encountered during instillation. Some simple Repair and Trouble shooting tips are also included. After reading this book, builders, architects and owners will have a solid understanding of how these systems work which of these system is right for their project. Concise and easy to understand, the book will also provide a common language for ensure understanding across the board. Thereby, eliminating confusion and creating a common understanding among professionals. - Ethernet, TCP/IP protocols, SQL datebases, standard fiber optic - Data Networks and Voice Networks - Fire Alarm Systems, Access Control Systems and Video Surveillance Systems - Heating, Ventilating and Air Conditioning Systems and Electric Power Management Systems, Lighting Control Systems - Facility Management Systems

Perspectives in Business Informatics Research

Author : Jelena Zdravkovic
Publisher : Springer
ISBN 13 : 3319999516
Total Pages : 267 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Perspectives in Business Informatics Research by : Jelena Zdravkovic

Download or read book Perspectives in Business Informatics Research written by Jelena Zdravkovic and published by Springer. This book was released on 2018-09-17 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the proceedings of the 17th International Conference on Perspectives in Business Informatics Research, BIR 2018, held in Stockholm, Sweden, in September 2018. This year’s conference theme was “Business Resilience – Organizational and Information System Resilience in Congruence”. The 17 papers presented in this volume were carefully reviewed and selected from 50 submissions. The papers were organized in topical sections named: business, people and system resilience; resilient collaboration; digital transformation; information technology management; enterprise systems and data analytics; and business and information systems development.

CPTED and Traditional Security Countermeasures

Author : Lawrence Fennelly
Publisher : CRC Press
ISBN 13 : 1351385437
Total Pages : 430 pages
Book Rating : 4.3/5 (513 download)

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Book Synopsis CPTED and Traditional Security Countermeasures by : Lawrence Fennelly

Download or read book CPTED and Traditional Security Countermeasures written by Lawrence Fennelly and published by CRC Press. This book was released on 2018-04-17 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: CTPED and Traditional Security Countermeasures: 150 Things You Should Know is a handy reference for both seasoned professionals and those just starting out in security and law enforcement. Crime Prevention Through Environmental Design (CPTED) is a foundational concept to physical security and can be incorporated widely in security policies, plans, and procedures. It has proven effective over the many years insofar as building and campus design, security architecture, and creating an overall security culture in any workplace. The authors have collected a broad array of topics together, garnered through their many years of real-world experience in the field. Security solutions that address a wide range of physical security challenges are presented in an easy to follow format. Security practitioners and law enforcement professionals alike will find practical tips to understand and manage their security program, including access control, target hardening, command and control, physical security protections, and visitor management, among a myriad of other topics. This will be a must-have reference for professionals looking for real-world recommendations for physical security solutions.

Advertising Management by Sanjay Gupta, Pooja Nasa (SBPD Publications)

Author : Sanjay Gupta
Publisher : SBPD Publications
ISBN 13 : 9351673693
Total Pages : 192 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis Advertising Management by Sanjay Gupta, Pooja Nasa (SBPD Publications) by : Sanjay Gupta

Download or read book Advertising Management by Sanjay Gupta, Pooja Nasa (SBPD Publications) written by Sanjay Gupta and published by SBPD Publications. This book was released on 2021-07-09 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Advertising : Nature and Importance, 2. Functions and Classification of Advertising, 3. Economic, Social and Ethical Aspects of Advertising, 4. Media Decision and the Target Audience, 5. Media Planning of Media Scheduling, 6. Message Design and Development, 7. Advertising Agency and its Role, 8. Advertising Planning and Appropriation, 9. Evaluating Advertising Effectiveness, 10. Internet Advertising.