Digital Platforms And Transformation Of Healthcare Organizations

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Digital Platforms and Transformation of Healthcare Organizations

Author : Rajiv Kapur
Publisher : CRC Press
ISBN 13 : 1000962164
Total Pages : 267 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Digital Platforms and Transformation of Healthcare Organizations by : Rajiv Kapur

Download or read book Digital Platforms and Transformation of Healthcare Organizations written by Rajiv Kapur and published by CRC Press. This book was released on 2023-10-11 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: COVID-19 accelerated healthcare’s transition towards digital technology since it helped expand the capacity of healthcare organizations (HCOs) through extended patient access and isolation. In addition to HCOs, this transition was adopted by other participants in the healthcare ecosystem, such as independent digital health platform (DHP) vendors, self-insured employers, drug chains/pharmacy benefit managers, and insurance companies. It was not long before independent DHPs, payers, and self-insured employers realized the value of digital technology, so they increased their commitment towards this transition. The goal of this book is to help HCOs understand, prepare, implement, and leverage digital transformation. The book opines that, to be successful, digital transformation must be led and supported by senior management. Equally important is the cultural transformation of HCOs towards successful change management, which requires an evolutionary approach to continuous process improvements of increasing scope and complexity. Next, HCOs must generate a comprehensive digital transformation roadmap that aligns with their strategic plan for enhancing clinical and related capabilities while improving patient engagement. To accomplish their digital transformation, HCO management and key stakeholders must comprehend and meet prerequisite requirements for: digital health platforms, advanced information technology, and work transformation methodologies. DHPs, and associated hardware and software complements, form the foundation of digital health technologies prevalent in modern-day healthcare and have gained increasing importance since COVID-19. Advanced information technology includes concepts vital to healthcare transformation such as EHRs, interoperability, big data, artificial intelligence, natural language processing, data security, and privacy. Lastly, work transformation methodologies address work redesign that incorporates different levels of process improvements and phases of digital transformation, lean/six sigma, agile methodologies, and human factors engineering to ensure well-designed interfaces for care providers and patients. The overarching goal of this book is to provide a roadmap for US healthcare towards an organized digital transformation which will lead to improved outcomes, reduced costs, and improved patient satisfaction.

Healthcare Digital Transformation

Author : Edward W. Marx
Publisher : CRC Press
ISBN 13 : 1000097757
Total Pages : 130 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Healthcare Digital Transformation by : Edward W. Marx

Download or read book Healthcare Digital Transformation written by Edward W. Marx and published by CRC Press. This book was released on 2020-08-02 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a reference guide for healthcare executives and technology providers involved in the ongoing digital transformation of the healthcare sector. The book focuses specifically on the challenges and opportunities for health systems in their journey toward a digital future. It draws from proprietary research and public information, along with interviews with over one hundred and fifty executives in leading health systems such as Cleveland Clinic, Partners, Mayo, Kaiser, and Intermountain as well as numerous technology and retail providers. The authors explore the important role of technology and that of EHR systems, digital health innovators, and big tech firms in the ongoing digital transformation of healthcare. Importantly, the book draws on the accelerated learnings of the healthcare sector during the COVID-19 pandemic in their digital transformation efforts to adopt telehealth and virtual care models. Features of this book: Provides an understanding of the current state of digital transformation and the factors influencing the ongoing transformation of the healthcare sector. Includes interviews with executives from leading health systems. Describes the important role of emerging technologies; EHR systems, digital health innovators, and more. Includes case studies from innovative health organizations. Provides a set of templates and frameworks for developing and implementing a digital roadmap. Based on best practices from real-life examples, the book is a guidebook that provides a set of templates and frameworks for digital transformation practitioners in healthcare.

AI-First Healthcare

Author : Kerrie L. Holley
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1492063126
Total Pages : 222 pages
Book Rating : 4.4/5 (92 download)

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Book Synopsis AI-First Healthcare by : Kerrie L. Holley

Download or read book AI-First Healthcare written by Kerrie L. Holley and published by "O'Reilly Media, Inc.". This book was released on 2021-04-19 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: AI is poised to transform every aspect of healthcare, including the way we manage personal health, from customer experience and clinical care to healthcare cost reductions. This practical book is one of the first to describe present and future use cases where AI can help solve pernicious healthcare problems. Kerrie Holley and Siupo Becker provide guidance to help informatics and healthcare leadership create AI strategy and implementation plans for healthcare. With this book, business stakeholders and practitioners will be able to build knowledge, a roadmap, and the confidence to support AIin their organizations—without getting into the weeds of algorithms or open source frameworks. Cowritten by an AI technologist and a medical doctor who leverages AI to solve healthcare’s most difficult challenges, this book covers: The myths and realities of AI, now and in the future Human-centered AI: what it is and how to make it possible Using various AI technologies to go beyond precision medicine How to deliver patient care using the IoT and ambient computing with AI How AI can help reduce waste in healthcare AI strategy and how to identify high-priority AI application

Disruptive Innovation through Digital Transformation

Author : Xue Han
Publisher : Springer Nature
ISBN 13 : 9811539448
Total Pages : 115 pages
Book Rating : 4.8/5 (115 download)

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Book Synopsis Disruptive Innovation through Digital Transformation by : Xue Han

Download or read book Disruptive Innovation through Digital Transformation written by Xue Han and published by Springer Nature. This book was released on 2020-07-24 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book addresses the prevalent digital transformation and focuses on its significant disruption in healthcare. In light of the distinctive characteristics and evolution of the Chinese healthcare industry, private multi-sided platform (MSP) companies emerge to offer novel values and explore the industry value chain. Drawing on the management and economics literature of MSPs, this book examines the selected Chinese MSPs and compares them with the counterpart MSPs in the U.S. This analysis highlights how the unfolding healthcare disruption is valuable for both scholars and practitioners to understand the trends and to take effective actions. “Disruptive Innovation through Digital Transformation: Multi-Sided Platforms of E-Health in China” provides readers in the developing and developed countries with insights on how to approach the current multi-sided platform and to resolve the current problems to better serve customers and patients in the healthcare market.

Orchestrating Value

Author : Pam Arlotto
Publisher : CRC Press
ISBN 13 : 0429770146
Total Pages : 136 pages
Book Rating : 4.4/5 (297 download)

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Book Synopsis Orchestrating Value by : Pam Arlotto

Download or read book Orchestrating Value written by Pam Arlotto and published by CRC Press. This book was released on 2020-02-05 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Orchestrating Value: Population Health in the Digital Age focuses on the leadership thinking and mindset changes needed to transition from brick and mortar healthcare to digital health and connected care. The fourth industrial revolution, with convergent disruptions in biology, business models, computer science, and culture, has the potential to transform the healthcare system like never before. Digital health startups, Big Tech and progressive health systems will change the way health and healthcare are delivered to increasingly digitally savvy consumers. This book challenges readers to rethink the role of data and technology in creating and designing the future. Rather than hooking value-based care and population health management onto traditional healthcare business models, it focuses on the emergence of digital ecosystems. Using the analogy of an orchestra, the book introduces the importance of platforms in the formation of communities and markets with network effects to allow participants to collaborate, create, and innovate. With quotes from healthcare industry leaders and change agents, it helps the strategist understand the three stages of the transition from volume to value. As conductor of the orchestra, the CEO must navigate important leadership pivots to move beyond silo-based thinking. Finally, the Care Management Platform is described as a new operating model for population health in the digital age. As the next generation beyond foundational EHRs, capabilities such as interoperability, analytics, care management and patient/consumer engagement will fundamentally change the way healthcare enterprises operate and deliver value to customers.

Leadership, Management, and Adoption Techniques for Digital Service Innovation

Author : Sandhu, Kamaljeet
Publisher : IGI Global
ISBN 13 : 1799828018
Total Pages : 342 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Leadership, Management, and Adoption Techniques for Digital Service Innovation by : Sandhu, Kamaljeet

Download or read book Leadership, Management, and Adoption Techniques for Digital Service Innovation written by Sandhu, Kamaljeet and published by IGI Global. This book was released on 2019-12-27 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are many advantages to incorporating digital services in business, including improved data management, higher transparency, personalized customer service, and cost reduction. Innovation is a key driver to how digital services are formed, developed, delivered, and used by consumers, employees, and employers. The largest differentiator comes from having a digitally empowered workforce. Companies increasingly need digital workers to establish greater digital skills to bear on every activity. Business leaders especially need to steer digital priorities, drive innovation, and develop digital platforms. Leadership, Management, and Adoption Techniques for Digital Service Innovation is an essential reference source that discusses the adoption of digital services in multiple industries and presents digital technologies to address and further advance innovation to drive successful solutions. Featuring research on topics such as cloud computing, digital business, and value creation, this book is ideally designed for managers, leaders, executives, directors, IT consultants, academicians, researchers, industry professionals, students, and practitioners.

Opportunities and Challenges in Digital Healthcare Innovation

Author : Sandhu, Kamaljeet
Publisher : IGI Global
ISBN 13 : 1799832759
Total Pages : 261 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Opportunities and Challenges in Digital Healthcare Innovation by : Sandhu, Kamaljeet

Download or read book Opportunities and Challenges in Digital Healthcare Innovation written by Sandhu, Kamaljeet and published by IGI Global. This book was released on 2020-06-26 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital health has faced obstacles from poor IT systems implementation to lack of consumer acceptance. Very little is known about the management, development, and design of digital health projects, the level of IT adoption, and the role of digital leadership that is needed to successfully drive health projects. Digital health, if successfully implemented, offers tremendous opportunities in health data analytics for consumers of health services and service providers that include health information portability, personalization of health information by consumers, easy access and usefulness of health information, and better management of electronic data records by health institutions and the government. Research suggests that despite assurances provided to consumers, digital information security and digital health innovation have been a challenge and are only slowly being accepted. Opportunities and Challenges in Digital Healthcare Innovation is an innovative research publication that identifies digital health innovation opportunities and obstacles and proposes frameworks and conceptual models for digital health innovation that empowers consumers of digital health to use the information to make informed decisions and choices. Highlighting topics such as data analytics, health regulations, and telehealth, this book is ideal for IT consultants, medical software developers, data scientists, hospital administrators, medical practitioners, policymakers, academicians, researchers, and students.

Digital Transformation in Healthcare

Author : Panos Constantinides
Publisher : Taylor & Francis
ISBN 13 : 1003807410
Total Pages : 151 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Digital Transformation in Healthcare by : Panos Constantinides

Download or read book Digital Transformation in Healthcare written by Panos Constantinides and published by Taylor & Francis. This book was released on 2023-12-08 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an era of digital transformation within healthcare management, this important book outlines an ecosystem perspective to illustrate how a range of actors can use digital technologies to offer better value within the provision of healthcare services. From mobile applications to point-of-care diagnostic devices, from AI-enabled applications for data analysis to cloud models for service delivery and blockchain infrastructures, it provides a roadmap for how healthcare organizations can leverage these digital technologies. The book is also illustrated with case studies from different areas, including software for medical diagnostics, blockchain infrastructures for use in pharmaceutical supply chains and clinical trials, and federated learning platforms for genomics. Covering key issues such as patients’ rights to data and written in the aftermath of the COVID-19 pandemic, the book will be essential reading for researchers, postgraduate students, and professionals interested in how technology can support and enable healthcare service provision.

Digital Future of Healthcare

Author : Nilanjan Dey
Publisher : CRC Press
ISBN 13 : 1000485404
Total Pages : 219 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Digital Future of Healthcare by : Nilanjan Dey

Download or read book Digital Future of Healthcare written by Nilanjan Dey and published by CRC Press. This book was released on 2021-11-23 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the applications of different digital platforms in the field of healthcare. It describes different devices used in digital healthcare, their benefits, diagnosis, use in treatment, and use cases related to mobile healthcare. Further, it covers machine and deep learning, blockchain technology, big data analytics as relevant to digital healthcare, telehealth technology, and digital applications in the field of push-and-pull pharma marketing. Overall, it enables readers to understand the basics of decision-making processes using digital techniques for the healthcare field. Features: Discusses various aspects of digitization of healthcare systems Examines deployment of machine learning including IoT and medical analytics Provides studies on the design, implementation, development, and management of intelligent healthcare systems Includes sensor-based digitization of healthcare data Reviews real-time advancement and challenges of digital communication in the field of healthcare This book is aimed at researchers and graduate students in healthcare, internet of things, machine learning, computer science, robotics, wearables, electrical engineering, and biomedical engineering.

Transforming Healthcare Analytics

Author : Michael N. Lewis
Publisher : John Wiley & Sons
ISBN 13 : 111961354X
Total Pages : 288 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Transforming Healthcare Analytics by : Michael N. Lewis

Download or read book Transforming Healthcare Analytics written by Michael N. Lewis and published by John Wiley & Sons. This book was released on 2020-03-24 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real-life examples of how to apply intelligence in the healthcare industry through innovative analytics Healthcare analytics offers intelligence for making better healthcare decisions. Identifying patterns and correlations contained in complex health data, analytics has applications in hospital management, patient records, diagnosis, operating and treatment costs, and more. Helping healthcare managers operate more efficiently and effectively. Transforming Healthcare Analytics: The Quest for Healthy Intelligence shares real-world use cases of a healthcare company that leverages people, process, and advanced analytics technology to deliver exemplary results. This book illustrates how healthcare professionals can transform the healthcare industry through analytics. Practical examples of modern techniques and technology show how unified analytics with data management can deliver insight-driven decisions. The authors—a data management and analytics specialist and a healthcare finance executive—share their unique perspectives on modernizing data and analytics platforms to alleviate the complexity of the healthcare, distributing capabilities and analytics to key stakeholders, equipping healthcare organizations with intelligence to prepare for the future, and more. This book: Explores innovative technologies to overcome data complexity in healthcare Highlights how analytics can help with healthcare market analysis to gain competitive advantage Provides strategies for building a strong foundation for healthcare intelligence Examines managing data and analytics from end-to-end, from diagnosis, to treatment, to provider payment Discusses the future of technology and focus areas in the healthcare industry Transforming Healthcare Analytics: The Quest for Healthy Intelligence is an important source of information for CFO’s, CIO, CTO, healthcare managers, data scientists, statisticians, and financial analysts at healthcare institutions.

The Digital Transformation of Healthcare

Author : Marek Ćwiklicki
Publisher : Routledge
ISBN 13 : 100051496X
Total Pages : 234 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis The Digital Transformation of Healthcare by : Marek Ćwiklicki

Download or read book The Digital Transformation of Healthcare written by Marek Ćwiklicki and published by Routledge. This book was released on 2021-12-30 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health 4.0 is a term that has derived from the Fourth Industrial Revolution (Industry 4.0), as it pertains to the healthcare industry. This book offers a novel, concise, but at the same time, broad picture of the challenges that the technological revolution has created for the healthcare system. It offers a comprehensive view of health sector actors’ interaction with the emerging new technology, which is disrupting the status quo in health service delivery. It explains how these technological developments impact both society and healthcare governance. Further, the book addresses issues related to key healthcare system stakeholders: the state, patients, medical professionals, and non-governmental organizations. It also examines areas of healthcare system adaptiveness and draws its conclusions by analysing recent health policy changes in different countries across the Americas, Europe, and Asia. The authors offer an innovative approach to the subject by identifying the critical determinants of successful implementation of the Fourth Industrial Revolution’s outcomes in practice, on both a macro- and microlevel. The macrolevel analysis is focused on essential factors of healthcare system adaptiveness for Health 4.0, while the microlevel relates to patients’ expectations with a particular emphasis on senior citizens. The book will appeal to academics, researchers, and students, across a wide range of disciplines, such as health economics, health sciences, public policy, public administration, political science, public governance, and sociology. It will also find an audience among healthcare professionals and health and social policymakers due to its recommendations for implementing Industry 4.0 into a healthcare system.

Digital Infrastructure for the Learning Health System

Author : Institute of Medicine
Publisher : National Academies Press
ISBN 13 : 0309154162
Total Pages : 336 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Digital Infrastructure for the Learning Health System by : Institute of Medicine

Download or read book Digital Infrastructure for the Learning Health System written by Institute of Medicine and published by National Academies Press. This book was released on 2011-10-21 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Like many other industries, health care is increasingly turning to digital information and the use of electronic resources. The Institute of Medicine's Roundtable on Value & Science-Driven Health Care hosted three workshops to explore current efforts and opportunities to accelerate progress in improving health and health care with information technology systems.

Artificial Intelligence in Healthcare

Author : Adam Bohr
Publisher : Academic Press
ISBN 13 : 0128184396
Total Pages : 385 pages
Book Rating : 4.1/5 (281 download)

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Book Synopsis Artificial Intelligence in Healthcare by : Adam Bohr

Download or read book Artificial Intelligence in Healthcare written by Adam Bohr and published by Academic Press. This book was released on 2020-06-21 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial Intelligence (AI) in Healthcare is more than a comprehensive introduction to artificial intelligence as a tool in the generation and analysis of healthcare data. The book is split into two sections where the first section describes the current healthcare challenges and the rise of AI in this arena. The ten following chapters are written by specialists in each area, covering the whole healthcare ecosystem. First, the AI applications in drug design and drug development are presented followed by its applications in the field of cancer diagnostics, treatment and medical imaging. Subsequently, the application of AI in medical devices and surgery are covered as well as remote patient monitoring. Finally, the book dives into the topics of security, privacy, information sharing, health insurances and legal aspects of AI in healthcare. Highlights different data techniques in healthcare data analysis, including machine learning and data mining Illustrates different applications and challenges across the design, implementation and management of intelligent systems and healthcare data networks Includes applications and case studies across all areas of AI in healthcare data

Digital Transformation in Healthcare in Post-COVID-19 Times

Author : Miltiadis Lytras
Publisher : Elsevier
ISBN 13 : 0323985777
Total Pages : 296 pages
Book Rating : 4.3/5 (239 download)

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Book Synopsis Digital Transformation in Healthcare in Post-COVID-19 Times by : Miltiadis Lytras

Download or read book Digital Transformation in Healthcare in Post-COVID-19 Times written by Miltiadis Lytras and published by Elsevier. This book was released on 2023-05-12 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Transformation in Healthcare in Post-Covid19 Times discusses recent advances in patient care and offers critical comparative insights into their application across multiple domains in healthcare. By showcasing key problems, best practices and emerging challenges, the book offers a state-of-art review of opportunities and prospects in the process of delivering smart sustainable healthcare services. Topics discussed include healthcare challenges in the post-COVID-19 era, enabling technologies for digital transformation, value driven approaches to the delivery of patient centric top-quality health services, and analytics and enhanced decision making. In addition, the book updates knowledge on best practices for training towards digital transformation and sustainable health. This is a valuable resource for healthcare professionals, medical doctors, researchers, graduate students and members of the biomedical field who are interested in learning more about the use of emerging technologies in healthcare. Holistically discusses the new landscape of digital transformation and sustainability in health Presents a case study driven approach based on real-world scenarios to help readers apply the knowledge gained into practice Promotes sound research on the impact of emerging technologies in health and life specialties and their relevant role during the COVID-19 pandemic

The Digitization of Healthcare

Author : Loick Menvielle
Publisher : Springer
ISBN 13 : 1349951730
Total Pages : 454 pages
Book Rating : 4.3/5 (499 download)

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Book Synopsis The Digitization of Healthcare by : Loick Menvielle

Download or read book The Digitization of Healthcare written by Loick Menvielle and published by Springer. This book was released on 2017-08-11 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining conceptual, pragmatic and operational approaches, this edited collection addresses the demand for knowledge and understanding of IT in the healthcare sector. With new technology outbreaks, our vision of healthcare has been drastically changed, switching from a ‘traditional’ path to a digitalized one. Providing an overview of the role of IT in the healthcare sector, The Digitization of Healthcare illustrates the potential benefits and challenges for all those involved in delivering care to the patient. The incursion of IT has disrupted the value chain and changed business models for companies working in the health sector, and also raised ethical issues and new paradigms about delivering care. This book illustrates the rise of patient empowerment through the development of patient communities such as PatientLikeMe, and medical collaborate platforms such as DockCheck, thus providing a necessary tool to patients, caregivers and academics alike.

National EHealth Strategy Toolkit

Author : World Health Organization
Publisher :
ISBN 13 : 9789240689657
Total Pages : 0 pages
Book Rating : 4.6/5 (896 download)

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Book Synopsis National EHealth Strategy Toolkit by : World Health Organization

Download or read book National EHealth Strategy Toolkit written by World Health Organization and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Worldwide the application of information and communication technologies to support national health-care services is rapidly expanding and increasingly important. This is especially so at a time when all health systems face stringent economic challenges and greater demands to provide more and better care especially to those most in need. The National eHealth Strategy Toolkit is an expert practical guide that provides governments their ministries and stakeholders with a solid foundation and method for the development and implementation of a national eHealth vision action plan and monitoring fram.

Healthcare Informatics

Author : Stephan P. Kudyba
Publisher : CRC Press
ISBN 13 : 1000330354
Total Pages : 253 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Healthcare Informatics by : Stephan P. Kudyba

Download or read book Healthcare Informatics written by Stephan P. Kudyba and published by CRC Press. This book was released on 2021-01-27 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book addresses how health apps, in-home measurement devices, telemedicine, data mining, and artificial intelligence and smart medical algorithms are all enabled by the transition to a digital health infrastructure.....it provides a comprehensive background with which to understand what is happening in healthcare informatics and why."—C. William Hanson, III, MD, Chief Medical Information Officer and Vice President, University of Pennsylvania Health System. "This book is dedicated to the frontline healthcare workers, who through their courage and honor to their profession, helped maintain a reliable service to the population at large, during a chaotic time. These individuals withstood fear and engaged massive uncertainty and risk to perform their duties of providing care to those in need at a time of crisis. May the world never forget the COVID-19 pandemic and the courage of our healthcare workers".—Stephan P. Kudyba, Author Healthcare Informatics: Evolving Strategies in the Digital Era focuses on the services, technologies, and processes that are evolving in the healthcare industry. It begins with an introduction to the factors that are driving the digital age as it relates to the healthcare sector and then covers strategic topics such as risk management, project management, and knowledge management that are essential for successful digital initiatives. It delves into facets of the digital economy and how healthcare is adapting to the geographic, demographic, and physical needs of the population and highlights the emergence and importance of apps and telehealth. It also provides a high-level approach to managing pandemics by applying the various elements of the digital ecosystem. The book covers such technologies as: Computerized physician order entry (CPOE) Clinical Information Systems Alerting systems and medical sensors Electronic healthcare records (EHRs) Mobile healthcare and telehealth. Apps Business Intelligence and Decision Support Analytics Digital outreach to the population Artificial Intelligence The book then closes the loop on the efficiency enhancing process with a focus on utilizing analytics for problem solving for a variety of healthcare processes including the pharmaceutical sector. Finally, the book ends with current and futuristic views on evolving applications of AI throughout the industry.