Digital Media Metaphors

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Digital Media Metaphors

Author : Johan Farkas
Publisher : Taylor & Francis
ISBN 13 : 1040155820
Total Pages : 154 pages
Book Rating : 4.0/5 (41 download)

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Book Synopsis Digital Media Metaphors by : Johan Farkas

Download or read book Digital Media Metaphors written by Johan Farkas and published by Taylor & Francis. This book was released on 2024-11-11 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together leading scholars from media studies and digital sociology, this edited volume provides a comprehensive introduction to digital media metaphors, unpacking their power and limitations. Digital technologies have reshaped our way of life. To grasp their dynamics and implications, people often rely on metaphors to provide a shared frame of reference. Scholars, journalists, tech companies, and policymakers alike speak of digital clouds, bubbles, frontiers, platforms, trolls, and rabbit holes. Some of these metaphors distort the workings of the digital realm and neglect key consequences. This collection, structured in three parts, explores metaphors across digital infrastructures, content, and users. Within these parts, each chapter examines a specific metaphor that has become near-ubiquitous in public debate. Doing so, the book engages not only with the technological, but also the social, political, and environmental implications of digital technologies and relations. This unique collection will interest students and scholars of digital media and the broader fields of media and communication studies, sociology, and science and technology studies.

Metaphors of Internet

Author : Annette N. Markham
Publisher : Peter Lang Incorporated, International Academic Publishers
ISBN 13 : 9781433174490
Total Pages : 276 pages
Book Rating : 4.1/5 (744 download)

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Book Synopsis Metaphors of Internet by : Annette N. Markham

Download or read book Metaphors of Internet written by Annette N. Markham and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 2020 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happens when the internet is absorbed into everyday life? How do we make sense of something that is invisible but still so central? A group of digital culture experts address these questions in Metaphors of Internet: Ways of Being in the Age of Ubiquity. Twenty years ago, the internet was imagined as standing apart from humans. Metaphorically it was a frontier to explore, a virtual world to experiment in, an ultra-high-speed information superhighway. Many popular metaphors have fallen out of use, while new ones arise all the time. Today we speak of data lakes, clouds and AI. The essays and artwork in this book evoke the mundane, the visceral, and the transformative potential of the internet by exploring the currently dominant metaphors. Together they tell a story of kaleidoscopic diversity of how we experience the internet, offering a richly textured glimpse of how the internet has both disappeared and at the same time, has fundamentally transformed everyday social customs, work, and life, death, politics, and embodiment.

How Metaphors Matter in New Media

Author : Marianne van den Boomen
Publisher :
ISBN 13 : 9789089647689
Total Pages : 0 pages
Book Rating : 4.6/5 (476 download)

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Book Synopsis How Metaphors Matter in New Media by : Marianne van den Boomen

Download or read book How Metaphors Matter in New Media written by Marianne van den Boomen and published by . This book was released on 2018-07-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Metaphors Matter in New Media examines the role of metaphors in our daily encounters with computers and networks. While concepts such as that of the desktop and the window may be easily recognized, this study reveals the vast wealth of metaphors, ranging from icons and e-mail to Facebook friends, tweets, and cyberspace, that are a part of technology today. These and other metaphors frame how we access the black boxes of software and machinery, which in turn organize and reconfigure society. A wide-ranging examination drawn from theories of metaphor, this book is an innovative treatment of today's digital media.

Responsible Design, Implementation and Use of Information and Communication Technology

Author : Marié Hattingh
Publisher : Springer Nature
ISBN 13 : 3030450023
Total Pages : 479 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Responsible Design, Implementation and Use of Information and Communication Technology by : Marié Hattingh

Download or read book Responsible Design, Implementation and Use of Information and Communication Technology written by Marié Hattingh and published by Springer Nature. This book was released on 2020-04-06 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set constitutes the proceedings of the 19th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2020, held in Skukuza, South Africa, in April 2020.* The total of 80 full and 7 short papers presented in these volumes were carefully reviewed and selected from 191 submissions. The papers are organized in the following topical sections: Part I: block chain; fourth industrial revolution; eBusiness; business processes; big data and machine learning; and ICT and education Part II: eGovernment; eHealth; security; social media; knowledge and knowledge management; ICT and gender equality and development; information systems for governance; and user experience and usability *Due to the global COVID-19 pandemic and the consequential worldwide imposed travel restrictions and lockdown, the I3E 2020 conference event scheduled to take place in Skukuza, South Africa, was unfortunately cancelled.

Marketing Metaphoria

Author : Gerald Zaltman
Publisher : Harvard Business Press
ISBN 13 : 1422121151
Total Pages : 273 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Marketing Metaphoria by : Gerald Zaltman

Download or read book Marketing Metaphoria written by Gerald Zaltman and published by Harvard Business Press. This book was released on 2008 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Marketing Metaphoria undresses the mind of the consumer to reveal the powerful, unconscious viewing lenses that shape what people think, hear, say, and do. These lenses are called "deep metaphors" and they populate the unconscious mind. Understanding how people use deep metaphors will help you develop new products, launch innovations, enhance purchase and consumption experiences, create engaging communications, and much more." "Drawing on thousands of interview, the authors identify seven primary deep metaphors. Knowing how they influence your consumers can have a huge effect on your sales and profits. Marketing Metaphoria describes how some of the world's most famous companies as well as small firms, not-for-profits, and social enterprises have successfully leveraged deep metaphors to solve their marketing problems."--Jacket.

Designing Writing Assignments

Author : Traci Gardner
Publisher : National Council of Teachers of English (Ncte)
ISBN 13 :
Total Pages : 132 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Designing Writing Assignments by : Traci Gardner

Download or read book Designing Writing Assignments written by Traci Gardner and published by National Council of Teachers of English (Ncte). This book was released on 2008 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective student writing begins with well-designed classroom assignments. In Designing Writing Assignments, veteran educator Traci Gardner offers practical ways for teachers to develop assignments that will allow students to express their creativity and grow as writers and thinkers while still addressing the many demands of resource-stretched classrooms.

Digital Foundations

Author : xtine burrough
Publisher : Peachpit Press
ISBN 13 : 0132104237
Total Pages : 563 pages
Book Rating : 4.1/5 (321 download)

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Book Synopsis Digital Foundations by : xtine burrough

Download or read book Digital Foundations written by xtine burrough and published by Peachpit Press. This book was released on 2008-12-11 with total page 563 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fuses design fundamentals and software training into one cohesive book! The only book to teach Bauhaus design principles alongside basic digital tools of Adobe's Creative Suite, including the recently released Adobe CS4 Addresses the growing trend of compressing design fundamentals and design software into the same course in universities and design trade schools. Lessons are timed to be used in 50-minute class sessions. Digital Foundations uses formal exercises of the Bauhaus to teach the Adobe Creative Suite. All students of digital design and production—whether learning in a classroom or on their own—need to understand the basic principles of design in order to implement them using current software. Far too often design is left out of books that teach software. Consequently, the design software training exercise is often a lost opportunity for visual learning. Digital Foundations reinvigorates software training by integrating Bauhaus design exercises into tutorials fusing design fundamentals and core Adobe Creative Suite methodologies. The result is a cohesive learning experience. Design topics and principles include: Composition; Symmetry and Asymmetry; Gestalt; Appropriation; The Bauhaus Basic Course Approach; Color Theory; The Grid; Scale, Hierarchy and Collage; Tonal Range; Elements of Motion. Digital Foundations is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA, the professional association for design.

Family Communication as... Exploring Metaphors for Family Communication

Author : Jimmie Manning
Publisher : John Wiley & Sons
ISBN 13 : 1119668395
Total Pages : 262 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Family Communication as... Exploring Metaphors for Family Communication by : Jimmie Manning

Download or read book Family Communication as... Exploring Metaphors for Family Communication written by Jimmie Manning and published by John Wiley & Sons. This book was released on 2022-12-13 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: An innovative textbook that presents a novel and compelling examination of family communication studies Family Communication as… Exploring Metaphors for Family Communication presents a series of metaphors through which students explore the nuances and complexities of family interaction. With a unique approach to the foundational theories and real-world practices of family communication, this easily accessible textbook helps students develop a clear understanding of what family communication is and what it can be. Contributions by both prominent and newer scholars theorize about family communication, offer new perspectives, challenge long-held assumptions, and describe original research to provide students with an up-to-date representation of the leading thinking in the field. Each concise chapter focuses on a specific element of family life, engaging key metaphors to stimulate classroom discussion about family in contexts ranging from ritual and embodiment to estrangement and heteronormativity. Throughout the text, students examine family metaphorically—as memory, as social identity, as estrangement, as loss, as resilience, as raced, and more. Presents a metaphorical examination of creating, materializing, contextualizing, politicizing, and complicating family communication Offers an innovative alternative to standard textbooks on the subject Features a thorough introduction advocating for the use of metaphors in teaching Discusses the key topics and theoretical approaches that have defined the field Includes detailed references, additional readings, and an instructor’s companion website Family Communication as… Exploring Metaphors for Family Communication is an excellent textbook for advanced undergraduate and graduate students in courses including family communication, family studies, interpersonal communication, relational communication, and communication theory. It is also a highly useful resource for scholars in fields such as media studies, psychology, sociology, social work, counseling, and public health.

Exploring Morgan’s Metaphors

Author : Anders Örtenblad
Publisher : SAGE Publications
ISBN 13 : 1506318789
Total Pages : 376 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Exploring Morgan’s Metaphors by : Anders Örtenblad

Download or read book Exploring Morgan’s Metaphors written by Anders Örtenblad and published by SAGE Publications. This book was released on 2016-07-05 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gareth Morgan’s monumental book, Images of Organization, revolutionized the field of organization theory. In honor of Morgan’s classic text, this edited volume, Exploring Morgan’s Metaphors: Theory, Research, and Practice in Organizational Studies, illustrates how Morgan’s eight metaphors inform research, practice, and organizational intervention in a variety of contexts. Including contributions from well-known experts in their fields, specifically, Joep Cornelisen, Cliff Oswick, David Grant, Hari Tsoukas, and Gareth Morgan, this new text offers fresh perspectives and sets forth new metaphors for conceptualizing organizations in today’s workforce. Readers will gain insights and guidelines into the different ways that Morgan’s metaphors and metaphorical thinking can be used to better understand organizational life, as well as how to study and develop organizations.

(Re-)Imagining New Media

Author : Christoph Ernst
Publisher : Springer Nature
ISBN 13 : 3658328991
Total Pages : 173 pages
Book Rating : 4.6/5 (583 download)

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Book Synopsis (Re-)Imagining New Media by : Christoph Ernst

Download or read book (Re-)Imagining New Media written by Christoph Ernst and published by Springer Nature. This book was released on 2021-05-31 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: The late 20th century was a formative phase in the history of digital media culture. The introduction of "new media" was associated with promises for the future that still resonate today. This book brings together contributions that discuss key aspects of the "imaginaries" surrounding new media in this epoch. The focus is on the works of the media artist group Van Gogh-TV, especially the historically very important interactive television project "Piazza virtuale" (1992).

Social Media and the Contemporary City

Author : Eric Sauda
Publisher : Routledge
ISBN 13 : 1000477673
Total Pages : 182 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Social Media and the Contemporary City by : Eric Sauda

Download or read book Social Media and the Contemporary City written by Eric Sauda and published by Routledge. This book was released on 2021-11-25 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: The widespread adoption of smartphones has led to an explosion of mobile social media data, more than a billion messages per day that continuously track location, content, and time. Social Media in the Contemporary City focuses on the effects of social media on local communities and urban space in a variety of political and economic settings related to social activism, informal economic activity, public art, and global extremism. The book covers events ranging from Banksy art installations, mobile food trucks, and underground restaurants, to a Black Lives Matter protest, the Christchurch mosque shootings, and the Pulse nightclub shooting. The interplay between urban space, local community, and social media in each case study requires diverse methodologies that are both computational (i.e. machine learning, social network analysis, and natural language processing) and ethnographic (i.e. semi-structured interviews, thematic analysis, and site analysis). The book views social media not as a replacement for the local community or urban space but rather as a translation of the uses and meanings of all three realms. The book will be of interest to students, researchers, and instructors in a number of disciplines including urban design/planning, media studies, geography, and communications.

Superconnected: The Internet, Digital Media, and Techno-Social Life

Author : Mary Chayko
Publisher : SAGE Publications
ISBN 13 : 1506394833
Total Pages : 289 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Superconnected: The Internet, Digital Media, and Techno-Social Life by : Mary Chayko

Download or read book Superconnected: The Internet, Digital Media, and Techno-Social Life written by Mary Chayko and published by SAGE Publications. This book was released on 2017-12-07 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Superconnected: The Internet, Digital Media, and Techno-Social Life, Second Edition brings together the latest research from many relevant fields to examine how contemporary social life is mediated by various digital technologies: the internet, social media, and mobile devices. The book explores such topics as how digital technology led to the modern information age, information sharing and surveillance, how digital media shape socialization and development of the self, digital divides that separate groups in society, and the impact of digital media across social institutions. The author’s clear, nontechnical discussions and interdisciplinary synthesis make Superconnected an essential text for any course that examines how social life is affected when information and communication technology enter the picture. Dr. Mary Chayko is a sociologist, Teaching Professor of Communication and Information, and Director of Undergraduate Interdisciplinary Studies at the School of Communication and Information (SC&I) at Rutgers University. For more on the author and for instructor resources, visit her book blog at http://superconnectedblog.com. New to the Edition Current events, the latest statistics and new research findings are reflected throughout the book, including richly-detailed sections on the rise of “fake” news and information, the human-machine relationship, and the history and implications of the “dark web” and the “deep web.” The book’s companion blog, superconnectedblog.com, now includes customizable lecture slides and discussion questions for each chapter. Short podcasts, recorded by the author and posted to her blog, provide fun, unique points of access to every chapter.

Myth in Modern Media Management and Marketing

Author : Kreft, Jan
Publisher : IGI Global
ISBN 13 : 1522591028
Total Pages : 333 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Myth in Modern Media Management and Marketing by : Kreft, Jan

Download or read book Myth in Modern Media Management and Marketing written by Kreft, Jan and published by IGI Global. This book was released on 2019-06-14 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: The development of communication technology and the proliferation of centers that collect, interpret, and transmit information does not mean that communities have become a more transparent and enlightened environment. If anything, the pioneering research of modern communication signifies the ambiguity of individual and collective existence. Myth in Modern Media Management and Marketing is an essential reference source that discusses the analysis of the role of myth and mythical thinking in the operation of media organizations and their functioning on the media market. Featuring research on topics such as social media, brand management, and advertising, this book is ideally designed for social media analysts, media specialists, public relations managers, media managers, marketers, advertisers, students, researchers, and professionals involved with media and new media management.

Beyond the Desktop Metaphor

Author : Mary P. Czerwinski
Publisher : Mit Press
ISBN 13 :
Total Pages : 376 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Beyond the Desktop Metaphor by : Mary P. Czerwinski

Download or read book Beyond the Desktop Metaphor written by Mary P. Czerwinski and published by Mit Press. This book was released on 2007 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading developers and researchers report on what the next generation of digital work environments may look like, analyzing the theory and practice of designing "out of the box" to facilitate multitasking, collaboration, and multiple technologies. The computer's metaphorical desktop, with its onscreen windows and hierarchy of folders, is the only digital work environment most users and designers have ever known. Yet empirical studies show that the traditional desktop design does not provide sufficient support for today's real-life tasks involving collaboration, multitasking, multiple roles, and diverse technologies. In Beyond the Desktop Metaphor, leading researchers and developers consider design approaches for a post-desktop future. The contributors analyze the limitations of the desktop environment--including the built-in conflict between access and display, the difficulties in managing several tasks simultaneously, and the need to coordinate the multiple technologies and information objects (laptops, PDAs, files, URLs, email) that most people use daily--and propose novel design solutions that work toward a more integrated digital work environment. They describe systems that facilitate access to information, including Lifestreams, Haystack, Task Factory, GroupBar, and Scalable Fabric, and they argue that the organization of work environments should reflect the social context of work. They consider the notion of activity as a conceptual tool for designing integrated systems, and point to the Kimura and Activity-Based Computing systems as examples. Beyond the Desktop Metaphor is the first systematic overview of state-of-the-art research on integrated digital work environments. It provides a glimpse of what the next generation of information technologies for everyday use may look like--and it should inspire design solutions for users' real-world needs.

Readercentric Writing for Digital Media

Author : David Hailey
Publisher : Routledge
ISBN 13 : 1351864718
Total Pages : 240 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Readercentric Writing for Digital Media by : David Hailey

Download or read book Readercentric Writing for Digital Media written by David Hailey and published by Routledge. This book was released on 2016-12-05 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an altogether new approach to writing and evaluating writing in digital media. It suggests that usability theory provides few tools for evaluating content, because usability theory assumes only one kind of writing on the Internet. The author suggests three models: user-centric (usability model), persuasion-centric (encouraging the reader to linger and be persuaded--Canon camera ads), and quality-centric (encouraging the reader to linger and learn or be entertained because of the quality of the writing--NASA.gov and YouTube). Designed for professional writers and writing students, this text provides a rubric for writing in digital media, but more importantly, it provides a rubric and vocabulary for identifying and explaining problems in copy that already exists. The Internet has become a pastiche of cut-and-paste content, often placed by non-writers to fill space for no particular reason or by computers with no oversight from humans (e.g., Amazon.com). Because these snippets are typically on topic (but often for the wrong purpose or audience), professional writers have difficulty identifying the problems and an even harder time explaining them. Finding an effective tool for identifying and explaining problems in digital content becomes a particularly important problem as writers increasingly struggle with growing complications in complex information systems (systems that create and manage their own content with little human intervention). Being able to look at a body of copy and immediately see that it is problematic is an important skill that is lacking in a surprising number of professional writers.

Internet Dreams

Author : Mark Stefik
Publisher : MIT Press
ISBN 13 : 9780262692021
Total Pages : 444 pages
Book Rating : 4.6/5 (92 download)

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Book Synopsis Internet Dreams by : Mark Stefik

Download or read book Internet Dreams written by Mark Stefik and published by MIT Press. This book was released on 1997 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internet Dreams illuminates not only how "the Net" is being created, but also stories about ourselves as our lives become electronically interconnected. Stefik explores some of the most provocative writings about the Internet to tease out the deeper metaphors and myths. 24 illustrations.

Metaphor in Socio-Political Contexts

Author : Manuela Romano
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3111001539
Total Pages : 378 pages
Book Rating : 4.1/5 (11 download)

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Book Synopsis Metaphor in Socio-Political Contexts by : Manuela Romano

Download or read book Metaphor in Socio-Political Contexts written by Manuela Romano and published by Walter de Gruyter GmbH & Co KG. This book was released on 2024-05-06 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Metaphor studies is a vibrant and fascinating field. The present book brings together the work of influential researchers analyzing metaphor empirically from Critical Socio-Cognitive perspectives (CSCDA). The case studies focus on the role of metaphor as a powerful strategy for the creation of specific world views and ideological frames, as well as for their contestation in current crises.