Digital Media In Walt Disny Cmpany

Download Digital Media In Walt Disny Cmpany full books in PDF, epub, and Kindle. Read online Digital Media In Walt Disny Cmpany ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Disney Stories

Author : Krystina Madej
Publisher : Springer Nature
ISBN 13 : 3030427382
Total Pages : 248 pages
Book Rating : 4.0/5 (34 download)

DOWNLOAD NOW!

Book Synopsis Disney Stories by : Krystina Madej

Download or read book Disney Stories written by Krystina Madej and published by Springer Nature. This book was released on 2020-10-20 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Disney Stories: Getting to Digital will be of interest to lovers of Disney history and also to lovers of Hollywood history in general. The first edition was planned as a short history of the companies evolution from analog storytelling to a digital online presence that closed the chapter on early Disney films with the release of the groundbreaking Snow White. The purpose of the new edition is to bring to readers a more complete view of the analog-digital story by including three new chapters on film that cover key developments from the live-animation hybrids of the 1940s to CAPS and CGI in the 1990s and VR in the 2010s. It also includes in the discussion of cross-media storytelling the acquisition of the exceptional story property, Star Wars, and discusses how Disney has brought the epic into the Disney Master Narrative by creating Galaxy’s Edge in its US theme parks. Krystina Madej’s engaging portrayal of the long history of Disney’s love affair with storytelling and technology brings to life the larger focus of innovation in creating characters and stories that captivate an audience, and together with Newton Lee’s detailed experience of Disney during the crucial 1995-2005 era when digital innovation in online and games was at its height in the company, makes for a fast-paced captivating read. Disney Stories first edition explored the history of Disney, both analog and digital. It described in detail how Walt Disney used inventive and often ground-breaking approaches in the use of sound, color, depth, and the psychology of characters to move the animation genre from short visual gags to feature-length films with meaningful stories that engaged audience's hearts as well as tickled their funny bones. It showed Walt’s comprehensive approach to engaging the public across all media as he built the Disney Master Narrative by using products, books, comics, public engagements, fan groups such as the Mickey Mouse club, TV, and, of course, Disneyland, his theme park. Finally it showed how, after his passing, the company continued to embrace Walt’s enthusiasm for using new technology to engage audiences through their commitment to innovation in digital worlds. It describes in detail the innovative storybook CD-ROMs, their extensive online presence, the software they used and created for MMORGs such as Toontown, and the use of production methods such as agile methodology. This new edition provides insight on major developments in Disney films that moved them into the digital world.

Recasting the Disney Princess in an Era of New Media and Social Movements

Author : Shearon Roberts
Publisher : Rowman & Littlefield
ISBN 13 : 1793604029
Total Pages : 365 pages
Book Rating : 4.7/5 (936 download)

DOWNLOAD NOW!

Book Synopsis Recasting the Disney Princess in an Era of New Media and Social Movements by : Shearon Roberts

Download or read book Recasting the Disney Princess in an Era of New Media and Social Movements written by Shearon Roberts and published by Rowman & Littlefield. This book was released on 2020-03-20 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the late 2000s, the Walt Disney Company expanded, rebranded, and recast itself around “woke,” empowered entertainment. This new era revitalized its princess franchise, seeking to elevate its female characters into heroes who save the day. Recasting the Disney Princess in an Era of New Media and Social Movements analyzes the way that the Walt Disney Company has co-opted contemporary social discourse, incorporating how audiences interpret their world through new media and activism into the company’s branding initiatives, programming, and films. The contributors in this collection study the company’s most iconic franchise, the Disney princesses, to evaluate how the company has addressed the patriarchy its own legacy cemented. Recasting the Disney Princess outlines how the current Disney era reflects changes in a global society where audiences are empowered by new media and social justice movements.

Digital Media and Innovation

Author : Richard A. Gershon
Publisher : Taylor & Francis
ISBN 13 : 1003860397
Total Pages : 285 pages
Book Rating : 4.0/5 (38 download)

DOWNLOAD NOW!

Book Synopsis Digital Media and Innovation by : Richard A. Gershon

Download or read book Digital Media and Innovation written by Richard A. Gershon and published by Taylor & Francis. This book was released on 2024-03-26 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of today’s leading media, telecommunications, and information technology companies. The book takes an in-depth look at how smart, creative companies have transformed today's digital economy by introducing unique and highly differentiated products and services. This edition provides a detailed overview of intelligent networks and analyzes disruptive business models and processes from companies involved in social media, artificial intelligence, the metaverse, smart cities, and robotics among other emerging areas. From Apple to Zoom, this book considers some of the key people, companies, and strategies that have transformed the communication industries. Exploring the power of good ideas, this book goes inside the creative edge and looks at what makes such companies successful over time. Digital Media and Innovation is suited to advanced undergraduate and graduate courses in media management, media industries, communication technology, and business management and innovation, and provides up-to-date research for media and business professionals.

Strategic marketing analysis of Walt Disney’s Parks and Resorts

Author : Isabelle Köhler
Publisher : GRIN Verlag
ISBN 13 : 3656630569
Total Pages : 33 pages
Book Rating : 4.6/5 (566 download)

DOWNLOAD NOW!

Book Synopsis Strategic marketing analysis of Walt Disney’s Parks and Resorts by : Isabelle Köhler

Download or read book Strategic marketing analysis of Walt Disney’s Parks and Resorts written by Isabelle Köhler and published by GRIN Verlag. This book was released on 2014-04-04 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, San Diego State University (College of Business Administration), language: English, abstract: The Walt Disney Company is one of the biggest media and entertainment corporations worldwide. It was founded by Walt Disney in October 1923 starting with the production of a series of Alice Comedies. The first Mickey Mouse cartoon was then released in 1928 (The Walt Disney Company, 2013a). Today the company operates in five business segments: media networks, studio entertainment, consumer products, interactive media and parks and resorts (The Walt Disney Company, 2013b): the Media Networks comprise broadcast, cable, radio, publishing and digital businesses across two divisions – the Disney/ABC Television Group and ESPN Inc. Disney Studios include Walt Disney Animation Studios and Pixar Animation Studios, Disneynature, Marvel Studios, Lucasfilm and Touchstone Pictures. They also own two music labels and theatrical groups producing Broadway shows like ‘The Lion King’ or ‘Disney on Ice’. Disney Consumer Products is the world largest licensor and delivers toys, apparel and books. They operate 350 Disney retail stores worldwide. The business segment Interactive Media creates entertainment for digital media platforms like games. Finally, the segment parks and resorts comprises five vacation destinations with 11 theme parks and 44 resorts in North America, Europe and Asia, with a sixth destination currently under construction in Shanghai. They also have four Disney Cruise Line ships; 12 Disney Vacation Clubs approaching a total of 200,000 member families; and Adventures by Disney, which provides guided family vacation experiences to global destinations. In 2013, Disney earned revenues of $45,041 million which represents an increase of 7% compared to 2012. The net income gained 8% to $6,136 million and the earnings per share for the year 2013 increased 8% to $3.38 (The Walt Disney Company, 2013c, p.1). Its profits amount to $5.6 billion and the market cap is $103.96 billion which makes the company very valuable. At the moment Disney has approximately 166,000 employees around the world (Forbes, 2013). The parks and resorts segment was one of the main growth drivers in 2013: they contributed more than 31% ($14.1 billion) to the overall company revenues and 21% to the segment operating income. (...) Therefore, the parks and resorts play a very important role in the company's brand portfolio. The paper will therefore focus on this business segment.

Inside the Whimsy Works

Author : Jimmy Johnson
Publisher : Univ. Press of Mississippi
ISBN 13 : 1628469188
Total Pages : 215 pages
Book Rating : 4.6/5 (284 download)

DOWNLOAD NOW!

Book Synopsis Inside the Whimsy Works by : Jimmy Johnson

Download or read book Inside the Whimsy Works written by Jimmy Johnson and published by Univ. Press of Mississippi. This book was released on 2014-01-21 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this never-before-published memoir from the files of The Walt Disney Archives, Disney Legend Jimmy Johnson (1917-1976) takes you from his beginnings as a studio gofer during the days of Snow White and the Seven Dwarfs to the opening of Walt Disney World Resort. Johnson relates dozens of personal anecdotes with famous celebrities, beloved artists, and, of course, Walt and Roy Disney. This book, also the story of how an empire-within-an-empire is born and nurtured, traces Johnson’s innovations in merchandising, publishing, and direct marketing, to the formation of what is now Walt Disney Records. This fascinating autobiography explains how the records helped determine the course of Disney Theme Parks, television, and film through best-selling recordings by icons such as Annette Funicello, Fess Parker, Julie Andrews, Louis Armstrong, and Leopold Stokowski and the Philadelphia Orchestra. Through Jimmy Johnson’s remarkable journey, the film, TV, and recording industries grow up together as changes in tastes and technologies shape the world, while the legacy of Disney is developed as well as carefully sustained for the generations who cherish its stories, characters, and music.

Inside the Disney Marketing Machine

Author : Lorraine Santoli
Publisher :
ISBN 13 : 9781941500484
Total Pages : 184 pages
Book Rating : 4.5/5 (4 download)

DOWNLOAD NOW!

Book Synopsis Inside the Disney Marketing Machine by : Lorraine Santoli

Download or read book Inside the Disney Marketing Machine written by Lorraine Santoli and published by . This book was released on 2015-07-07 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Secrets of Disney's Success Disney's former Director of Corporate Synergy, Lorraine Santoli, gives a first-person, behind-the-scenes account of how she and her colleagues spearheaded Disney's financial and cultural recovery during the Michael Eisner and Frank Wells era. When Santoli left NBC to join the Disney team, the studio that Walt built was in a rut. Its leadership was weak, its films forgettable. The arrival of Eisner and Wells brought revolutionary change to how the company operated and, more important, how it marketed its products. The word of the day: synergy. In Inside the Disney Marketing Machine, Santoli shows you what it was like to reshape a faltering company into today's media juggernaut. Her enlightening anecdotes and stories, along with exclusive contributions from senior Disney management, include: Coming up with creative marketing campaigns that led to big box office for new Disney films and a surge in theme park attendance Carrying out Eisner's directive to bring synergy to every division in the company Creating the tools that underpin Disney's amazing success in cross-promoting its products, from films to theme parks Collaborating with celebrities, national media, and Disney's movers-and-shakers to put the Mouse back on top Come inside the world's most powerful marketing machine and see how Disney really makes its magic!

The Mouse Who Ruled His Kingdom

Author : Jacob Overbey
Publisher :
ISBN 13 :
Total Pages : 287 pages
Book Rating : 4.:/5 (816 download)

DOWNLOAD NOW!

Book Synopsis The Mouse Who Ruled His Kingdom by : Jacob Overbey

Download or read book The Mouse Who Ruled His Kingdom written by Jacob Overbey and published by . This book was released on 2012 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: People are seeking their news in more social environments, but very little research has been conducted on agenda setting and online environments. This thesis examined the agenda setting relationship between an organization on Twitter, @WaltDisneyWorld (i.e., The Walt Disney World) and public opinion on Twitter. The relationship was examined using Twitter's database of tweets to measure public opinion on Twitter. Since the news media is losing steam on the ability to break news, and social media is growing rapidly, this study tested the value of the agenda setting theory on social media. To this end, this thesis qualitatively examined the ability of an organization to set an agenda on social media. This thesis argued that social media, specifically Twitter, has the power to set an agenda because of its rapid growth and rapid response rate. This study tested several research questions that examined the presence of agenda setting on social media. Two content analysis were conducted - one of The Walt Disney World's Twitter and one of the public's opinion using search terms (#WDW, WaltDisneyWorld, #WaltDisneyWorld, and Walt Disney World) to identify tweets that were about the Walt Disney World. This study showed it was possible to transfer salience on Twitter - the basic essence and effect of the agenda setting theory. This study ultimately revealed that through the power of retweeting, anyone could set an agenda on Twitter. Based on the findings, this thesis proposes a new sixth phase of agenda setting, social media agenda setting.

Strategic Marketing Analysis of Walt Disney's Parks and Resorts

Author : Isabelle Kohler
Publisher :
ISBN 13 : 9783656630555
Total Pages : 36 pages
Book Rating : 4.6/5 (35 download)

DOWNLOAD NOW!

Book Synopsis Strategic Marketing Analysis of Walt Disney's Parks and Resorts by : Isabelle Kohler

Download or read book Strategic Marketing Analysis of Walt Disney's Parks and Resorts written by Isabelle Kohler and published by . This book was released on 2014-04 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, San Diego State University (College of Business Administration), language: English, abstract: The Walt Disney Company is one of the biggest media and entertainment corporations worldwide. It was founded by Walt Disney in October 1923 starting with the production of a series of Alice Comedies. The first Mickey Mouse cartoon was then released in 1928 (The Walt Disney Company, 2013a). Today the company operates in five business segments: media networks, studio entertainment, consumer products, interactive media and parks and resorts (The Walt Disney Company, 2013b): the Media Networks comprise broadcast, cable, radio, publishing and digital businesses across two divisions - the Disney/ABC Television Group and ESPN Inc. Disney Studios include Walt Disney Animation Studios and Pixar Animation Studios, Disneynature, Marvel Studios, Lucasfilm and Touchstone Pictures. They also own two music labels and theatrical groups producing Broadway shows like 'The Lion King' or 'Disney on Ice'. Disney Consumer Products is the world largest licensor and delivers toys, apparel and books. They operate 350 Disney retail stores worldwide. The business segment Interactive Media creates entertainment for digital media platforms like games. Finally, the segment parks and resorts comprises five vacation destinations with 11 theme parks and 44 resorts in North America, Europe and Asia, with a sixth destination currently under construction in Shanghai. They also have four Disney Cruise Line ships; 12 Disney Vacation Clubs approaching a total of 200,000 member families; and Adventures by Disney, which provides guided family vacation experiences to global destinations. In 2013, Disney earned revenues of $45,041 million which represents an increase of 7% compared to 2012. The net income gained 8% to $6,136 million and the earnings per share for t

Myth in Modern Media Management and Marketing

Author : Kreft, Jan
Publisher : IGI Global
ISBN 13 : 1522591028
Total Pages : 317 pages
Book Rating : 4.5/5 (225 download)

DOWNLOAD NOW!

Book Synopsis Myth in Modern Media Management and Marketing by : Kreft, Jan

Download or read book Myth in Modern Media Management and Marketing written by Kreft, Jan and published by IGI Global. This book was released on 2019-06-14 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: The development of communication technology and the proliferation of centers that collect, interpret, and transmit information does not mean that communities have become a more transparent and enlightened environment. If anything, the pioneering research of modern communication signifies the ambiguity of individual and collective existence. Myth in Modern Media Management and Marketing is an essential reference source that discusses the analysis of the role of myth and mythical thinking in the operation of media organizations and their functioning on the media market. Featuring research on topics such as social media, brand management, and advertising, this book is ideally designed for social media analysts, media specialists, public relations managers, media managers, marketers, advertisers, students, researchers, and professionals involved with media and new media management.

Disney Powerful Brand Secrets (Marketing)

Author : The Sapiens Network
Publisher : Hernando Chavez
ISBN 13 :
Total Pages : 41 pages
Book Rating : 4.:/5 (661 download)

DOWNLOAD NOW!

Book Synopsis Disney Powerful Brand Secrets (Marketing) by : The Sapiens Network

Download or read book Disney Powerful Brand Secrets (Marketing) written by The Sapiens Network and published by Hernando Chavez. This book was released on 2022-06-04 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: DISNEY POWERFUL BRAND SECRETS (MARKETING) LEARN FROM THE BEST HOW TO DESIGN A LASTING, ENDEARING AND WORLD-FAMOUS BRAND ABOUT THIS BOOK Disney is a great business because it has built its brand on the backs of a variety of successful products and services. The Disney brand has come to mean a consistent level of quality, in both products and services. If you see something with the Mickey Mouse logo on it, you know that it will be good. Disney's marketing strategy consists largely of reinforcing their brand to make sure consumers continue to associate their name with high quality entertainment content. For example, if you have children who love Frozen, they will likely become interested in other things Disney sells like toys and movies, because they know they'll be good quality too! CONTENT Introduction: Why Is The Disney Company Great At Marketing? How Has Disney Created Such A Powerful Brand? Why Should You Learn From Disney’s Marketing Strategy? How To Make Your Brand As Professional As The Disney Brand? Chapter 01: How To Complete Brand Awareness To Do Marketing Like Disney? How To Know Your Exact Audience To Do Good Marketing? How To Target Your Audience’s Age For A Good Marketing Campaign? How To Do Pr Campaigns To Do Marketing Like Disney? Why Must You Know What Your Clients Might Expect From You To Do Good Marketing? How To Take Care Of Your Brand's Reputation To Do Marketing Like Disney? What Is Militant Reputation Management In The Disney Brand? How To Constantly Monitor Your Brand’s Social Media Like Disney? How To Constantly Monitor Your Clients’ Comments Like The Disney Brand? How To Take Care Of Your Employees’ Online Presence Like The Disney Brand? How To Make Multi-Market Branding Like The Disney Brand? How To Find Creative Ways To Take Your Brand Beyond Traditional Markets? Why Must You Be Willing To Innovate To Make Your Brand As Successful As The Disney Brand? What Is The Storytelling Technique In Marketing? How To Do Storytelling Marketing Like The Disney Brand? How To Advertise Emotions Like The Disney Brand? How To Create A Unique Content Marketing Strategy Like The Disney Brand? How To Use Nostalgie Marketing Like The Disney Brand? How To Design User Experiences To Do Marketing Like The Disney Brand? How To Maintain Customer Loyalty Like The Disney Brand? How To Create Destination Brands Like Disney? ABOUT THE SAPIENS NETWORK The content in this guide is based on extensive official research and comes from a variety of sources, mostly from books published by experts who have mastered each of the topics presented here and who are backed by internationally recognized careers. Therefore, the reader will be able to acquire a large amount of knowledge from more than one reliable and specialized source. This happens because we rely only on official and endorsed media. In addition, we also collect information from different web pages, courses, biographies, and interviews, so we give the reader a broad overview of their topics of interest. We have not only checked that the sources of knowledge are relevant, but we have also made a very careful selection of the final information that makes up this guide. With great practicality, we have compiled the most useful concepts and put them in a way that are easiest for the reader to learn. Our ultimate goal is to simplify all the ideas that they are fully understandable and so that the reader can enjoy a pleasant, practical, and simple reading. This is why we strive to provide only the key information from each expert. In this guide, the reader will not find redundancies or unnecessary or irrelevant content. Each chapter covers the essential and leaves out everything that could be deemed as extra or that does not add anything new to the selected concepts. Thus, the reader will be able to enjoy a text where they will easily find specialized information that comes exclusively from experts and that has been selected with the greatest effectiveness.

Franchise Era

Author : Fleury James Fleury
Publisher : Edinburgh University Press
ISBN 13 : 1474419240
Total Pages : 432 pages
Book Rating : 4.4/5 (744 download)

DOWNLOAD NOW!

Book Synopsis Franchise Era by : Fleury James Fleury

Download or read book Franchise Era written by Fleury James Fleury and published by Edinburgh University Press. This book was released on 2019-04-01 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international scholars, argues that the franchise is now an integral element of American media culture. As such, the collection explores the production, distribution and marketing of franchises as a historical form of media-making - analysing the complex industrial practice of managing franchises across interconnected online platforms. Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.

The Mouse Machine

Author : J P. Telotte
Publisher : University of Illinois Press
ISBN 13 : 0252092635
Total Pages : 235 pages
Book Rating : 4.2/5 (52 download)

DOWNLOAD NOW!

Book Synopsis The Mouse Machine by : J P. Telotte

Download or read book The Mouse Machine written by J P. Telotte and published by University of Illinois Press. This book was released on 2010-10-01 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout Disney's phenomenally successful run in the entertainment industry, the company has negotiated the use of cutting-edge film and media technologies that, J. P. Telotte argues, have proven fundamental to the company's identity. Disney's technological developments include the use of stereophonic surround sound for Fantasia, experimentation with wide-screen technology, inaugural adoption of three-strip Technicolor film, and early efforts at fostering depth in the animated image. Telotte also chronicles Disney's partnership with television, development of the theme park, and depiction of technology in science fiction narratives. An in-depth discussion of Disney's shift into digital filmmaking with its Pixar partnership and an emphasis on digital special effects in live-action films, such as the Pirates of the Caribbean series, also highlight the studio's historical investment in technology. By exploring the technological context for Disney creations throughout its history, The Mouse Machine illuminates Disney's extraordinary growth into one of the largest and most influential media and entertainment companies in the world. Hardback is unjacketed.

The Disney Way, Revised Edition

Author : Bill Capodagli
Publisher : McGraw Hill Professional
ISBN 13 : 0071766812
Total Pages : 332 pages
Book Rating : 4.0/5 (717 download)

DOWNLOAD NOW!

Book Synopsis The Disney Way, Revised Edition by : Bill Capodagli

Download or read book The Disney Way, Revised Edition written by Bill Capodagli and published by McGraw Hill Professional. This book was released on 2006-11-09 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: “So useful you may whistle while you work”- Fortune The original edition of The Disney Way was awarded a coveted “Best Business Book of the Year” by Fortune magazine. The world's foremost experts on Disney, Bill Capodagli and Lynn Jackson revealed Walt's secret success formula that propelled his company into the highest echelon of business, creativity, innovation, and success. Now this fully revised edition profiles a new set of diverse organizations-from The Cheesecake Factory, Ernst and Young, and Four Seasons Hotels and Resorts, to Griffin Hospital, John Robert's Spa, and Men's Wearhouse-that have redefined their businesses by embracing The Disney Way. Walt's “dream, believe, dare, do” credo is a powerful foundation that will support any business, drive any team, and guide any leader to newfound levels of success. “It was the Disney standard of imagination and engagement that inspired me so many years ago...Now, Bill and Lynn bring these ideals and practices into practical use, with something for any dreamer to use.”-from the new foreword by John Christensen, coauthor of the bestselling book FISH! “This book is about the real magic: Stimulating and harmonizing the collective energy of your people.”-Ken Blanchard, bestselling author of The One Minute Manager

Disney, Culture, and Curriculum

Author : Jennifer A. Sandlin
Publisher : Routledge
ISBN 13 : 1317340582
Total Pages : 291 pages
Book Rating : 4.3/5 (173 download)

DOWNLOAD NOW!

Book Synopsis Disney, Culture, and Curriculum by : Jennifer A. Sandlin

Download or read book Disney, Culture, and Curriculum written by Jennifer A. Sandlin and published by Routledge. This book was released on 2016-03-10 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: A presence for decades in individuals’ everyday life practices and identity formation, the Walt Disney Company has more recently also become an influential element within the "big" curriculum of public and private spaces outside of yet in proximity to formal educational institutions. Disney, Culture, and Curriculum explores the myriad ways that Disney’s curricula and pedagogies manifest in public consciousness, cultural discourses, and the education system. Examining Disney’s historical development and contemporary manifestations, this book critiques and deconstructs its products and perspectives while providing insight into Disney’s operations within popular culture and everyday life in the United States and beyond. The contributors engage with Disney’s curricula and pedagogies in a variety of ways, through critical analysis of Disney films, theme parks, and planned communities, how Disney has been taught and resisted both in and beyond schools, ways in which fans and consumers develop and negotiate their identities with their engagement with Disney, and how race, class, gender, sexuality, and consumerism are constructed through Disney content. Incisive, comprehensive, and highly interdisciplinary, Disney, Culture, and Curriculum extends the discussion of popular culture as curriculum and pedagogy into new avenues by focusing on the affective and ontological aspects of identity development as well as the commodification of social and cultural identities, experiences, and subjectivities.

Understanding Disney

Author : Janet Wasko
Publisher : John Wiley & Sons
ISBN 13 : 0745695671
Total Pages : 288 pages
Book Rating : 4.7/5 (456 download)

DOWNLOAD NOW!

Book Synopsis Understanding Disney by : Janet Wasko

Download or read book Understanding Disney written by Janet Wasko and published by John Wiley & Sons. This book was released on 2020-01-20 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the 1930s, the Walt Disney Company has produced characters, images, and stories that have captivated audiences around the world. How can we understand the appeal of Disney products? What is it about the Disney phenomenon that attracts so many children, as well as adults? In this updated second edition, with new examples provided throughout, Janet Wasko examines the processes by which the Disney company – one of the largest media and entertainment corporations in the world – continues to manufacture the fantasies that enthrall millions. She analyses the historical expansion of the Disney empire into the twenty-first century, examines the content of Disney’s classic and more recent films, cartoons and TV programs and discusses how they are produced, considering how some of the same techniques have been applied to the Disney theme parks. She also discusses the reception (and sometimes, reinterpretation) of Disney products by different kinds of audiences. By looking at the Disney phenomenon from a variety of perspectives, she provides an updated and comprehensive overview of one of the most significant media and cultural institutions of our time. This important book by a leading scholar of the entertainment industries will be of great interest to students in media and cultural studies, as well as a broader readership of Disney fans.

Tinker Belles and Evil Queens

Author : Sean Griffin
Publisher : New York University Press
ISBN 13 :
Total Pages : 332 pages
Book Rating : 4.3/5 (91 download)

DOWNLOAD NOW!

Book Synopsis Tinker Belles and Evil Queens by : Sean Griffin

Download or read book Tinker Belles and Evil Queens written by Sean Griffin and published by New York University Press. This book was released on 2000-02 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Armed with first-person accounts from audiences, Griffin (film and television, Florida Atlantic U.) traces the evolution of complex relationship between the purveyor of conservative politics disguised as entertainment and the gay and lesbian community. He also explores the role of gays and lesbians and the sexual activism within the company. Annotation copyrighted by Book News, Inc., Portland, OR

DIGITAL MEDIA IN WALT DISNЕY CОMPANY

Author : Dr. ibrahim elnoshokaty
Publisher : ibrahim elnoshokaty
ISBN 13 :
Total Pages : 251 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!

Book Synopsis DIGITAL MEDIA IN WALT DISNЕY CОMPANY by : Dr. ibrahim elnoshokaty

Download or read book DIGITAL MEDIA IN WALT DISNЕY CОMPANY written by Dr. ibrahim elnoshokaty and published by ibrahim elnoshokaty. This book was released on with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Walt Disnеy Cоmpany (Cоmpany) еnginееrs and architеcts utilizе еnginееring and tеchnоlоgy standards in thе dеsign, dеvеlоpmеnt, and maintеnancе оf its physical infrastructurе wоrldwidе. Thеrе was a nееd tо imprоvе thе mеthоds by which Cоmpany standards arе оrganizеd and rеtriеvеd. Whilе thе lеading cоmmеrcial infоrmatiоn brоkеrs fоr еnginееring and tеchnоlоgy standards prоvidе standards sеarch еnginеs and оnlinе standards catalоgs, thеsе sеarch sеrvicеs arе pооr in suppоrting standards sееkеrs whо havе оnly a gеnеral undеrstanding оf thеir infоrmatiоn nееds bеcausе thеir sеarchеs оnly utilizе a standard’s dоcumеnt numbеr, titlе, and kеywоrds as mеtadata fоr sеarching. In оrdеr tо prоvidе a tооl fоr distributing and rеtriеving standards in an оnlinе еnvirоnmеnt that fulfillеd thе nееds оf Cоmpany еnginееrs and architеcts, thе Standards Dirеctоry, a digital library and infоrmatiоn rеtriеval systеm, was dеvеlоpеd with twо main fеaturеs in mind: catеgоrizatiоn and sеarch. First, thе Standards Dirеctоry utilizеs an еnginееring and tеchnоlоgy taxоnоmy tо prоvidе grоuping and classificatiоn оf standards. Sеcоnd, thе Standards Dirеctоry suppоrts variоus fоrms оf sеarch and imprоvеs thе оvеrall rеlеvancе оf sеarch rеsults by, amоng оthеr things, prоviding stеm wоrd full-tеxt sеarching and brоwsing capabilitiеs within disciplinеs. A study was cоnductеd tо invеstigatе thе еffеctivеnеss оf thе Standards Dirеctоry cоmparеd with lеading cоmmеrcial infоrmatiоn brоkеrs оf еnginееring and tеchnоlоgy standards. Thе study fоund that thе Standards Dirеctоry prоvidеd a highеr lеvеl оf rеlеvancе оf sеarch rеsults as еstablishеd by еnd-usеr rеlеvancе judgmеnts madе by Cоmpany еnginееrs and architеcts sееking infоrmatiоn fоr thеir actual infоrmatiоn nееds. Standards-basеd еnginееring, architеctural, and оthеr high tеchnоlоgy оrganizatiоns may bеnеfit frоm thе implеmеntatiоn оf a Standards Dirеctоry as it can incrеasе еmplоyее prоductivity, imprоvе prоduct quality, еnhancе thе accuracy оf оrganizatiоnal dеcisiоnmaking, and fоstеr оrganizatiоnal lеarning.